E-commerce Product Designer

📍 Job Overview

Job Title: E-commerce Product Designer

Company: Avaron AB

Location: Stockholm, Sweden

Job Type: FULL_TIME

Category: Product Design / UX/UI Design (E-commerce)

Date Posted: 2026-03-30T14:56:31

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop end-to-end digital customer journeys across web and mobile platforms within a large-scale e-commerce environment.

• Drive product strategy and user experience enhancements through a combination of product thinking, UX research, and strong UI craft.

• Collaborate closely with cross-functional teams, including Product, Tech, Brand, and Commercial stakeholders, to translate user needs and business objectives into intuitive and scalable design solutions.

• Contribute to the evolution and application of Design Systems to ensure consistency and efficiency across all digital touchpoints, including internal tools.

📝 Enhancement Note: This role is positioned within Avaron AB, a consultancy that places its employees in assignments with client companies. While the core responsibilities are focused on product design within an e-commerce context, candidates should be aware that the primary employment is with Avaron AB, offering a consulting career path with client-site assignments. The role emphasizes end-to-end ownership and impact within a complex digital setting, suggesting a need for strong project management and stakeholder alignment skills.

📈 Primary Responsibilities

• Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity UI designs for various digital touchpoints, including web, native iOS, and Android applications.

• Conduct thorough user research utilizing both qualitative (e.g., interviews, usability testing) and quantitative (e.g., analytics, surveys) methods to inform and validate design decisions.

• Partner effectively with Product Managers, Engineers, Brand Specialists, and Commercial teams to ensure design solutions are aligned with user needs, business goals, and technical feasibility.

• Clearly articulate and present design concepts, rationale, and recommendations to stakeholders, grounding them in user insights, product strategy, and industry best practices.

• Actively apply and contribute to Design System methodology, promoting consistency, scalability, and efficient design iteration across the product ecosystem.

• Champion inclusive design principles and ensure adherence to accessibility best practices, including WCAG guidelines, to create experiences for all users.

• Facilitate collaborative workshops and design thinking sessions to foster alignment, generate innovative solutions, and drive project momentum.

• Define, track, and analyze key UX metrics (e.g., conversion rates, task completion, user satisfaction) to measure design impact and identify opportunities for continuous improvement.

• Advocate for a user-first mindset throughout the entire product development lifecycle, bringing fresh perspectives and industry best practices to the team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (product thinking, user research, strategy alignment) and tactical execution (wireframing, prototyping, UI design). The emphasis on Design Systems, accessibility, and UX metrics suggests a mature product development environment where data-driven decisions and scalable design are paramount. The need to facilitate workshops and present concepts points to strong communication and collaboration skills being critical.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and expertise in product design, UX/UI, or a related field is expected.

Experience: 5+ years of dedicated experience in designing digital platforms, with a significant focus on large-scale e-commerce environments, web applications, native iOS, and Android applications.

Required Skills:

• Proven expertise in crafting user flows, wireframes, prototypes, and high-fidelity UI designs for complex digital products.

• Demonstrated proficiency in conducting both qualitative and quantitative user research, translating findings into actionable design insights.

• Strong experience in applying and contributing to Design Systems, with a deep understanding of system-thinking in design.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas clearly and influence stakeholders.

• A self-directed and proactive approach, with a track record of leading design initiatives from conception to completion.

• Proficiency in industry-standard design and collaboration tools, specifically Figma and Miro.

• Experience with user research platforms such as UserZoom.

• Familiarity with project management and issue tracking tools like Jira.

Preferred Skills:

• Experience in designing for internal tools or complex enterprise software.

• Familiarity with A/B testing methodologies for design validation.

• Experience with data analysis and visualization tools to support UX metric reporting.

• A background in e-commerce strategy or digital marketing integration.

📝 Enhancement Note: The requirement for 5+ years of experience in large-scale environments and native mobile design, coupled with specific tool proficiencies (Figma, Miro, UserZoom, Jira), indicates a need for a seasoned designer who can hit the ground running. The emphasis on Design Systems and a self-directed mindset suggests the company values designers who can operate autonomously and contribute to scalable design infrastructure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end product design projects, demonstrating a progression from problem definition and research through to final design solutions and impact.

• Case studies that clearly articulate the design process, including user research methodologies, problem-solving approaches, design iterations, and final UI/UX outcomes.

• Evidence of experience with Design Systems, including contributions to pattern libraries, style guides, or component design.

• Examples of designing for native iOS and Android applications, highlighting platform-specific considerations.

Process Documentation:

• Portfolio projects should highlight the candidate's ability to define and track UX metrics, showing how design decisions led to measurable improvements in user experience or business outcomes.

• Examples of workshop facilitation or collaborative design processes that led to team alignment and project advancement.

• Documentation of how user insights (qualitative and quantitative) were integrated into the design process to validate and refine concepts.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. It needs to showcase not just aesthetic UI skills but a robust understanding of the entire design process, from research to implementation and measurement. The emphasis on Design Systems and accessibility suggests candidates should highlight projects that demonstrate scalability and inclusivity.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Product Designers in Stockholm, Sweden, with 5-10 years of experience in e-commerce and digital platforms, the estimated annual salary range is likely between SEK 550,000 - SEK 800,000. This range can vary based on the specific client assignment and the candidate's precise experience and skill set.

Benefits:

• Permanent employment with Avaron AB.

• Occupational pension plan.

• Annual wellness allowance of SEK 5,000.

Working Hours: Full-time employment, typically standard business hours (e.g., 40 hours per week), with potential for some flexibility depending on the specific client assignment and project needs.

📝 Enhancement Note: The provided benefits are standard for permanent employees in Sweden and through a consultancy. The salary range is an estimate based on typical compensation for this role and experience level in the Stockholm market. Candidates should confirm the exact salary and benefits package during the interview process, as it may be negotiated based on the specific assignment and their qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Avaron AB operates within the Consulting and Professional Services sector, specializing in connecting skilled consultants with various client companies. The assignments themselves are often within Technology, Software, E-commerce, and Creative Media industries.

Company Size: Avaron AB is a consultancy firm that places employees. While the exact size of Avaron AB is not specified, the client companies they serve are often described as "large-scale," implying they work with established businesses.

Founded: Information not specified, but the operational model suggests a focus on talent acquisition and placement within the modern professional services landscape.

Team Structure:

• Consultants are placed within client organizations, integrating into existing Product, Tech, Brand, and Commercial teams.

• The reporting structure for the Product Designer will be within the client's product development hierarchy, likely reporting to a Design Lead, Product Manager, or Head of Product.

Methodology:

• Design thinking and user-centered design methodologies are expected to be applied within client projects.

• Emphasis on data-driven decision-making, utilizing UX metrics and user research to guide design strategy.

• Agile and iterative development processes are common in e-commerce and tech environments.

• Design System methodologies are a key component for ensuring consistency and scalability.

Company Website: https://jobs.avaron.se

📝 Enhancement Note: Candidates should understand that while employed by Avaron AB, their day-to-day work environment, team dynamics, and specific methodologies will be dictated by the client company where they are assigned. The "About Avaron AB" description highlights a focus on providing consultants with opportunities for variety and growth through diverse assignments.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Product Designer, typically categorized as a Senior or Lead Designer, given the 5+ years of experience requirement and the expectation to lead design initiatives end-to-end. The role demands a blend of strategic thinking and hands-on execution.

Reporting Structure: The Product Designer will report to a manager within the client organization, likely a Head of Product, Design Lead, or Senior Product Manager. They will also collaborate extensively with cross-functional teams across Product, Engineering, Marketing, and Commercial departments.

Operations Impact: The Product Designer plays a crucial role in shaping the user experience of large-scale e-commerce platforms. Their work directly impacts customer acquisition, retention, conversion rates, user satisfaction, and ultimately, the business's revenue and brand perception. By optimizing customer journeys and ensuring intuitive, inclusive, and scalable experiences, they contribute significantly to the overall success of the digital product.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like e-commerce UX, mobile design, accessibility, or user research methodologies.

• Leadership Development: Potential to take on more complex projects, mentor junior designers, and influence product strategy within client engagements.

• Diverse Project Exposure: As a consultant with Avaron AB, growth comes from experiencing a variety of industries, company sizes, and product challenges, broadening skill sets and adaptability.

• Networking: Building a professional network across multiple client organizations.

📝 Enhancement Note: For candidates seeking growth, this role offers a path to become a versatile and experienced product design professional. The consulting model inherently provides exposure to diverse challenges, accelerating learning and career progression compared to a static in-house role.

🌐 Work Environment

Office Type: The work environment will be the office of the client company where the assignment is placed. This is typically a professional office setting designed for collaboration.

Office Location(s): The primary location is Stockholm, Sweden, at Centralplan 15. The specific client site within Stockholm will be determined upon assignment, but it will be within the metropolitan area.

Workspace Context:

• A collaborative workspace environment is expected, with opportunities to work closely with product managers, developers, and other designers.

• Access to necessary design tools (Figma, Miro, UserZoom) and project management software (Jira) will be provided by the client.

• The environment will likely foster a user-centric approach, with regular team meetings, design reviews, and cross-functional sync-ups.

Work Schedule: Standard full-time hours (e.g., 40 hours per week) are anticipated. While the assignment is on-site, there might be some flexibility offered by the client regarding start/end times, which should be clarified during the hiring process.

📝 Enhancement Note: The on-site requirement means candidates must be based in or willing to relocate to Stockholm. The collaborative nature of the environment suggests that interpersonal skills and the ability to integrate into existing teams are as important as technical design skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio by Avaron AB to assess suitability for their consultancy model and the current assignment.

• Avaron Interview: An interview with

Avaron AB to discuss your experience, career aspirations, and fit with their company culture.

• Client Interview(s): If selected, you will proceed to interviews with the client company. This typically involves:
  • Portfolio Presentation: A detailed walkthrough of your portfolio, focusing on specific projects relevant to e-commerce, UX research, UI design, and Design Systems. Be prepared to discuss your process, rationale, challenges, and outcomes.
  • Skills Assessment: Technical questions assessing your proficiency in Figma, Miro, user research methodologies, and accessibility standards.
  • Problem-Solving/Case Study: You might be given a design challenge or asked to solve a hypothetical problem related to the client's e-commerce platform to assess your design thinking and approach.
  • Cultural Fit: Discussions to determine how well you would integrate with the client's team and company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best represent your skills in e-commerce, large-scale digital platforms, native mobile design, and Design Systems.

• Tell a Story: For each project, clearly outline the problem, your role, the process you followed (research, ideation, design, testing), the solutions you implemented, and the impact/results achieved. Use visuals effectively.

• Highlight Collaboration & Impact: Showcase how you worked with stakeholders and the measurable outcomes of your designs (e.g., improved conversion, user satisfaction scores).

• Demonstrate Research & Iteration: Clearly show how user insights informed your design decisions and how you iterated based on feedback.

• Accessibility Focus: Explicitly mention how you incorporated accessibility and inclusive design principles.

Challenge Preparation:

• Research the client company thoroughly: understand their brand, target audience, current digital offerings, and any known UX challenges in their e-commerce space.

• Practice articulating your design process concisely and clearly.

• Prepare to discuss your approach to common e-commerce user flows (e.g., checkout, product discovery, account management).

• Be ready to explain your familiarity with WCAG guidelines and how to apply them in practice.

📝 Enhancement Note: The interview process involves two stages: Avaron AB and the client. Candidates need to prepare for both. The portfolio presentation is critical, so practicing walkthroughs and anticipating questions about design decisions and impact is highly recommended.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency in creating components, variants, auto-layout, and design systems within Figma is expected.

• Miro: Crucial for collaborative ideation, user journey mapping, workshop facilitation, and brainstorming.

• UserZoom: Used for conducting usability testing, user research, and gathering quantitative UX data.

• Jira: For project management, task tracking, and collaborating with development teams.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and track UX metrics.

CRM & Automation:

• While not primary design tools, understanding how CRM systems and marketing automation platforms influence customer journeys can be beneficial for context.

📝 Enhancement Note: Proficiency in Figma and Miro is a non-negotiable requirement. Experience with UserZoom and Jira points to a structured and data-informed design process within the client organizations. Designers should be comfortable using these tools to support their workflow and collaboration.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value, emphasizing the importance of understanding and serving user needs in all design decisions.

• Collaboration: Strong emphasis on teamwork and cross-functional partnerships to achieve common goals.

• Excellence & Craft: Commitment to high-quality design, attention to detail, and continuous improvement in UX and UI.

• Innovation & Adaptability: Encouraging new ideas and embracing change to stay ahead in the dynamic e-commerce landscape.

• Inclusivity & Accessibility: Designing for everyone, ensuring digital products are usable and enjoyable by people of all abilities.

Collaboration Style:

• Highly collaborative, working closely with product managers, engineers, marketers, and business stakeholders.

• Open communication and constructive feedback are encouraged to foster a strong design culture.

• Workshops and design sprints are likely methods for achieving alignment and accelerating progress.

📝 Enhancement Note: While Avaron AB's specific values are not detailed, the nature of consulting assignments implies a need for consultants who are adaptable, proactive, and can integrate seamlessly into diverse client team cultures. The emphasis on user-centricity, collaboration, and excellence is standard for high-performing design teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Navigating competing priorities and requirements from various business units (Product, Tech, Marketing, Sales) to create cohesive user experiences.

• Large-Scale Complexity: Designing for complex, mature e-commerce platforms with extensive user bases and intricate customer journeys requires careful consideration of scalability and impact.

• Maintaining Consistency: Ensuring design consistency across multiple platforms (web, iOS, Android) and over time, especially when working with evolving Design Systems.

• Data Interpretation: Effectively translating complex quantitative and qualitative data into actionable design improvements.

Learning & Development Opportunities:

• Exposure to Diverse E-commerce Models: Gaining experience with different business models and user segments within the e-commerce space.

• Advanced UX Research Techniques: Opportunities to refine and expand skills in qualitative and quantitative research methods.

• Design System Mastery: Deepening expertise in building, maintaining, and scaling Design Systems.

• Cross-Functional Acumen: Developing a stronger understanding of business strategy, technical constraints, and marketing objectives.

📝 Enhancement Note: The challenges presented are typical for senior product designers in established e-commerce companies. The growth opportunities are amplified by the consulting nature of Avaron AB, offering varied project exposure that accelerates professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex e-commerce customer journey you've designed. What were the key challenges, your approach, and the outcomes?"

• "How do you balance user needs with business objectives and technical constraints in your design process?"

• "Walk me through your process for conducting user research for a new feature or product. How do you translate insights into design?"

• "How have you contributed to or utilized Design Systems in your previous roles? What are the benefits?"

Company & Culture Questions:

• "What interests you about working for Avaron AB and this specific type of assignment?"

• "How do you approach collaboration with engineers and product managers?"

• "What are your thoughts on inclusive design and accessibility (WCAG)? How have you applied these principles?"

Portfolio Presentation Strategy:

• Start with the "Why": Clearly state the problem you were solving and the project's goals.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final UI) to illustrate your design decisions.

• Explain Your Rationale: For each significant design choice, explain the reasoning behind it, referencing user research or business goals.

• Quantify Impact: If possible, use data or metrics to demonstrate the positive impact of your design solutions.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, research methodologies, trade-offs, and your role within the team.

📝 Enhancement Note: Interview preparation should focus on showcasing a structured, user-centered design process, strong communication skills, and a deep understanding of e-commerce UX best practices. Being able to articulate the "why" behind design decisions and their impact is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.avaron.se.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects relevant to e-commerce, large-scale digital platforms, native mobile apps, and Design Systems. Tailor your case studies to emphasize user research, problem-solving, and measurable outcomes.

• Resume Optimization: Update your resume to clearly list your years of experience, specific design skills (Figma, Miro, UserZoom, Jira), experience with Design Systems, and achievements in improving user experience or business metrics in digital environments.

• Interview Preparation: Practice articulating your design process, preparing your portfolio walkthrough, and researching Avaron AB and typical e-commerce UX challenges.

• Company Research: Familiarize yourself with Avaron AB's business model and the potential industries or client types they serve. Understand the importance of user-centric design and Design Systems in modern digital product development.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Avaron AB during the application and interview process. The specific client assignment details will be discussed once you are engaged with Avaron AB.

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