Diseñador UX/UI Diseñador UX/UI

📍 Job Overview

Job Title: Diseñador UX/UI Company: GFT Technologies SE Location: Bogotá, CO; Medellín, CO Job Type: Full-time Category: User Experience (UX) / User Interface (UI) Design Operations Date Posted: July 29, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• This role focuses on the end-to-end design of user experiences and interfaces for digital products, with a specific emphasis on integrating Artificial Intelligence (AI) and intelligent agents.
• The position requires a strong blend of creative design skills, analytical thinking for user experience monitoring, and strategic planning to deliver impactful digital solutions.
• Candidates will be expected to leverage a variety of design tools and methodologies, including Atomic Design and vertical rhythm, to create intuitive and engaging user journeys.
• This is an on-site position requiring active participation within the Colombian offices, fostering collaboration and knowledge sharing within the design and development teams.

📝 Enhancement Note: While the job title is "Diseñador UX/UI," the responsibilities and required tools (Hotjar, analytics for monitoring experience, AI integration) strongly indicate a role focused on the operational aspects of UX/UI design, particularly in optimizing user journeys and product performance through data and AI. This aligns with a "UX/UI Design Operations" function.

📈 Primary Responsibilities

• Lead the design of user experiences (UX) and user interfaces (UI) for digital products, ensuring intuitive navigation and engaging user journeys.
• Utilize analytics tools and platforms like Hotjar and Maximizer to monitor user behavior, identify pain points, and derive insights for experience optimization.
• Conduct qualitative research and user studies to gather feedback and validate design decisions, ensuring user-centricity throughout the product development lifecycle.
• Design and prototype digital products that incorporate advanced components such as artificial intelligence (AI) or autonomous agents, ensuring seamless integration and optimal user interaction.
• Apply design systems and methodologies like Atomic Design and vertical rhythm to maintain consistency, scalability, and efficiency in design outputs across various digital platforms.
• Collaborate closely with cross-functional teams, including product managers, developers, and data scientists, to translate business requirements into effective and innovative design solutions.
• Contribute to the strategic planning of product roadmaps by providing design expertise and advocating for user needs and best practices in AI-driven product development.

📝 Enhancement Note: The responsibilities highlight a proactive role in not just creating interfaces but actively managing and improving the user experience through data analysis and specialized design techniques, particularly in the emerging field of AI integration. This suggests the need for a candidate who can bridge creative design with operational metrics and strategic product enhancement.

🎓 Skills & Qualifications

Education:

• Degree in Graphic Design, Industrial Design, or a related field.

Experience:

• Minimum of 4 years of professional experience specifically as a UX/UI Designer.
• Demonstrated experience in designing digital products that integrate Artificial Intelligence (AI) or intelligent/autonomous agents.
• Proven track record in applying design systems and methodologies such as Atomic Design and understanding of vertical rhythm principles.

Required Skills:

• UX/UI Design: Expertise in creating wireframes, prototypes, user flows, and high-fidelity mockups for digital products.
• User Experience Monitoring: Proficiency with tools like Hotjar and analytics platforms for tracking user behavior, conversion rates, and identifying UX friction points.
• Qualitative Research Techniques: Experience in conducting user interviews, usability testing, and other qualitative methods to gather actionable insights.
• Prototyping: Skill in creating interactive prototypes using industry-standard tools (e.g., Figma, Sketch, Adobe XD) to visualize and test design concepts.
• AI/Intelligent Agent Design: Experience in designing user interfaces and interactions for products incorporating AI or autonomous systems.
• Communication: Excellent verbal and written communication skills in Spanish, with a B1 level of English proficiency.
• Problem Solving & Analytical Thinking: Strong ability to dissect complex problems, analyze data, and develop data-driven design solutions.

Preferred Skills:

• Graphic Design: Foundational understanding of graphic design principles.
• Industrial Design: Background in industrial design principles can be beneficial for understanding product form and function.
• Data Analysis: Ability to interpret complex data sets from analytics tools to inform design decisions.
• Agile Methodologies: Familiarity with agile development processes and how UX/UI integrates within them.
• Stakeholder Management: Experience in presenting design concepts and rationale to various stakeholders.

📝 Enhancement Note: The emphasis on AI integration, specific tools like Hotjar, and qualitative research techniques points to a role that requires more than just aesthetic design; it demands a strategic, data-informed approach to user experience management. The minimum of 4 years of experience, coupled with the AI and analytics requirements, suggests a mid-to-senior level position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of user-centered design principles through case studies showcasing problem definition, user research, ideation, and final design solutions.
• Include examples of digital products designed for AI or intelligent agent integration, highlighting the unique UX challenges and solutions.
• Present interactive prototypes that effectively communicate user flows and interaction design, showcasing proficiency with prototyping tools.
• Showcase experience with design systems, particularly Atomic Design, illustrating how consistency and scalability were achieved.
• Provide evidence of using analytics and user feedback tools (like Hotjar) to iterate on designs and measure impact.

Process Documentation:

• Be prepared to discuss your design process, from initial research and ideation to prototyping, testing, and implementation.
• Highlight experience in documenting design decisions, user flows, and interaction specifications for development teams.
• Showcase how you have used data and user feedback to refine processes and improve product outcomes.

📝 Enhancement Note: For this role, a portfolio should not only display visual design skills but also a robust, data-driven design process, especially concerning AI integration and user experience optimization. Emphasis should be placed on case studies that demonstrate problem-solving and measurable impact derived from user analytics and research.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for experienced UX/UI Designers in Bogotá and Medellín, Colombia, with a minimum of 4 years of experience and English proficiency, the estimated salary range is COP $5,000,000 to COP $8,500,000 per month. This range accounts for the specialized skills in AI integration and user experience analytics.

Benefits:

• Competitive salary commensurate with experience and skills.
• Opportunity to work on innovative digital products, including those with AI components.
• Professional development and training opportunities, particularly in emerging technologies and design methodologies.
• Contribution to a dynamic and collaborative international technology consulting firm.
• Standard Colombian labor law benefits, which typically include:
  • Paid vacation days.
  • Christmas bonus (Cesantías).
  • Severance pay (Prima de servicios).
  • Health insurance (EPS).
  • Pension contributions.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for some flexibility depending on project needs and team collaboration schedules. The role is on-site, requiring regular attendance at the designated office location.

📝 Enhancement Note: The salary estimate is based on current market data for UX/UI designers in Colombia with the specified experience level and skill set. GFT Technologies SE is a global company, suggesting that benefits may align with international standards while adhering to local Colombian labor laws.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology & Services, Financial Services, Digital Transformation Consulting. GFT Technologies SE is a global IT service provider specializing in digital transformation, particularly for the financial services sector. Company Size: GFT Technologies SE is a large enterprise, with a global presence and a significant number of employees (over 10,000 worldwide). This indicates a structured environment with established processes and opportunities for global collaboration. Founded: GFT Technologies SE was founded in 1987. This long history suggests stability, experience, and a well-established market position.

Team Structure:

• The UX/UI team is likely integrated within larger project teams or digital transformation units, working closely with product managers, business analysts, developers, and QA engineers.
• The team structure may involve specialized roles or designers focusing on specific product areas or technologies, such as AI-driven products.
• Collaboration is expected to be cross-functional, with designers acting as key contributors in translating business needs into user-centric digital experiences.

Methodology:

• GFT likely employs agile methodologies (Scrum, Kanban) for project delivery, requiring designers to be adaptable and responsive to iterative feedback.
• Data-driven design approaches are emphasized, utilizing analytics and user feedback to inform design decisions and optimize product performance.
• Emphasis on user research and testing to ensure that digital solutions meet user needs and business objectives effectively.

Company Website: https://www.gft.com/

📝 Enhancement Note: As a large, established IT consulting firm, GFT's culture likely balances innovation with structured processes. The emphasis on digital transformation and financial services means designers will work on complex, often regulated, projects, requiring a strong understanding of both user needs and business constraints.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level UX/UI Designer, requiring substantial experience and specialized knowledge in AI integration and user analytics. It's a hands-on design role with significant responsibility for the user experience of key digital products. Reporting Structure: The UX/UI Designer likely reports to a Design Lead, UX Manager, or a Head of Product/Digital Transformation within a specific business unit or project. They will collaborate extensively with project managers and development leads. Operations Impact: The designer's work directly impacts user adoption, customer satisfaction, and ultimately, the success of digital transformation initiatives. By optimizing user experiences, especially within AI-powered products, the role contributes to increased efficiency, engagement, and revenue for GFT's clients.

Growth Opportunities:

• Specialization: Develop deeper expertise in UX for AI, intelligent agents, or specific industry verticals (e.g., FinTech).
• Leadership: Progress to a Senior UX/UI Designer, Lead UX Designer, or UX Manager role, overseeing design teams and strategy.
• Cross-functional Mobility: Transition into Product Management, UX Research, or Digital Strategy roles.
• Global Mobility: Opportunities within GFT's global network for international projects or assignments.
• Skill Enhancement: Access to training and certifications in new design tools, AI technologies, and advanced user research methodologies.

📝 Enhancement Note: The combination of experience requirement and the focus on emerging technologies like AI suggests a career path that offers significant growth potential beyond traditional UX/UI roles, moving into specialized product strategy and leadership within digital transformation.

🌐 Work Environment

Office Type: The role is on-site, implying a professional office environment within GFT's Colombia locations (Bogotá or Medellín). This setting fosters direct collaboration, team cohesion, and access to company resources. Office Location(s): Bogotá, CO (Postal Code 110231) and Medellín, CO (Postal Code 050021). Candidates should be prepared to work from one of these primary office locations. Workspace Context:

• Expect a collaborative workspace where designers interact frequently with cross-functional teams, including product owners, developers, and business analysts.
• Access to standard design software, hardware, and potentially specialized tools for AI and analytics will be provided.
• The environment likely encourages knowledge sharing sessions, design critiques, and team-building activities to foster a strong design culture. Work Schedule: Standard business hours, likely Monday to Friday, with a focus on project delivery and team collaboration. Some flexibility may be available, but the on-site nature requires consistent presence.

📝 Enhancement Note: The on-site requirement suggests a preference for collaborative teamwork and direct mentorship, which are often more effective in person, especially for complex design challenges involving AI and intricate user flows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and potentially conduct a brief phone screening to assess basic qualifications and cultural fit.
• Portfolio Review & Technical Interview: Expect a detailed review of your portfolio. This will likely be followed by a technical interview focusing on your design process, problem-solving skills, experience with specific tools (Hotjar, AI design), and your approach to user research and data analysis.
• Case Study/Design Challenge: You may be asked to complete a take-home design challenge or present a case study from your portfolio that demonstrates your skills in a realistic scenario. This will likely focus on optimizing an existing product or designing a new feature, potentially involving AI.
• Cultural Fit Interview: Interviews with team members or stakeholders to assess your collaboration style, soft skills (communication, agility, teamwork), and alignment with GFT's values.
• Final Interview: Potentially with a senior leader or department head to make a final decision.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects. Prioritize those showcasing AI integration, complex problem-solving, and data-driven improvements.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, prototyping, testing), the tools used, the challenges faced, and the final outcome with measurable results.
• Highlight Impact: Quantify your contributions whenever possible. Use metrics related to user satisfaction, conversion rates, task completion times, or efficiency gains.
• Showcase Process: Demonstrate your understanding of UX/UI methodologies, including qualitative research, user journey mapping, wireframing, prototyping, and usability testing.
• AI & Analytics Focus: Explicitly detail your experience with analytics tools (Hotjar) and your approach to designing for AI-driven products. Explain the rationale behind your design decisions in these contexts.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a website or a PDF document.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Clarify any ambiguities regarding scope, target audience, or constraints.
• Research GFT: Familiarize yourself with GFT's services, client base, and recent projects, especially those involving digital transformation and AI.
• Think Aloud: During live challenges or presentations, articulate your thought process, assumptions, and decision-making at each step.
• Focus on Process: Even if you don't complete a design fully, demonstrating a sound and logical design process is crucial.
• Address AI/Analytics: If the challenge involves elements of AI or data, ensure your approach reflects the skills required for this role.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to apply design principles within a business context, particularly in the evolving landscape of AI. Demonstrating a clear, data-informed process and the ability to articulate impact is key for success.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Design: Figma, Sketch, Adobe XD, InVision, Axure (proficiency in at least one is expected).
• User Experience Monitoring & Analytics: Hotjar, Google Analytics, Mixpanel, Amplitude (experience with Hotjar is explicitly required).
• Qualitative Research Tools: UserTesting.com, Lookback, Maze, or similar platforms for usability testing and feedback collection.
• Design Systems: Familiarity with creating and working within design systems, specifically Atomic Design principles.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.
• Data Visualization: Tools like Tableau or Power BI might be used by analytics teams, so understanding how to consume and act on data from these is beneficial.

CRM & Automation:

• While not directly a CRM role, understanding how UX/UI design impacts CRM usability and customer journey automation within client systems (e.g., Salesforce, Microsoft Dynamics) can be advantageous.
• Familiarity with project management and collaboration tools like Jira, Confluence, Asana, or Trello.

📝 Enhancement Note: Proficiency with Hotjar and other analytics tools for user experience monitoring is a key differentiator for this role, indicating a need for designers who can actively analyze and improve digital product performance based on user data and behavior.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user throughout the design process.
• Data-Driven Decision Making: Reliance on analytics, user research, and performance metrics to guide design choices and measure success.
• Collaboration: Strong emphasis on teamwork and effective communication with cross-functional teams, clients, and stakeholders.
• Agility & Adaptability: The ability to respond quickly to changing project requirements, feedback, and technological advancements, especially in AI.
• Innovation: A drive to explore new technologies and creative solutions to solve complex user and business problems.
• Excellence: A commitment to delivering high-quality, impactful design work that meets both user needs and business objectives.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with product managers, engineers, business analysts, and sometimes directly with clients.
• Openness to feedback and constructive criticism is essential, as design reviews and iterative refinement are standard practice.
• Knowledge sharing through presentations, workshops, and documentation is encouraged to foster collective learning and best practice development.

📝 Enhancement Note: The values highlight a pragmatic approach to design, blending creativity with analytical rigor and a strong emphasis on teamwork, which are critical for success in a consulting environment delivering complex digital solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Integration Complexity: Designing intuitive user experiences for AI-powered products requires understanding complex functionalities and user expectations for intelligent systems.
• Data Interpretation: Effectively translating raw user data and analytics into actionable design improvements can be challenging.
• Cross-functional Alignment: Ensuring consistent design vision and execution across diverse teams with varying priorities and technical backgrounds.
• Client-Specific Needs: Adapting design approaches and solutions to meet the unique requirements and constraints of different clients within the financial services and other sectors.
• Rapid Technological Evolution: Staying current with advancements in AI, UX research methodologies, and design tools requires continuous learning.

Learning & Development Opportunities:

• AI & Machine Learning Design: Courses and workshops focused on designing effective user experiences for AI-driven applications.
• Advanced Analytics & UX Research: Training in cutting-edge user research techniques and data analysis methods.
• Design System Mastery: Opportunities to contribute to and lead the development of robust design systems.
• Industry-Specific Knowledge: Deepening understanding of financial services or other key GFT client industries to inform design strategies.
• Leadership Skills: Development programs for aspiring design leaders and managers.

📝 Enhancement Note: The challenges presented are inherent to working at the forefront of digital transformation and AI, offering significant opportunities for professional growth and skill development in highly sought-after areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user analytics (like Hotjar) to significantly improve a digital product's user experience. What insights did you gain, and what changes did you implement?"
• "Walk us through your process for designing a feature that integrates AI or an intelligent agent. What were the key considerations and challenges?"
• "How do you approach balancing user needs with business requirements and technical constraints, especially when dealing with complex projects?"
• "Describe your experience with Atomic Design. How have you used it to ensure design consistency and efficiency?"
• "How do you stay updated on the latest trends in UX/UI design, AI, and user research methodologies?"

Company & Culture Questions:

• "What interests you about GFT Technologies SE and our work in digital transformation?"
• "How do you prefer to collaborate with developers, product managers, and other stakeholders?"
• "Describe a situation where you had to influence a team or stakeholder with your design recommendations. How did you approach it?"
• "What are your thoughts on the role of qualitative research versus quantitative data in informing design decisions?"

Portfolio Presentation Strategy:

• Structure: For each project, clearly state the problem, your specific role and contributions, the process (research, ideation, testing), key design decisions with rationale, and the measurable outcomes.
• Highlight AI/Analytics: Explicitly call out projects involving AI integration or significant use of analytics tools like Hotjar. Detail your approach to these specific aspects.
• Quantify Impact: Use metrics (e.g., increased conversion, reduced task time, improved satisfaction scores) to demonstrate the value of your work.
• Engage Your Audience: Be prepared to answer questions about your process and decisions. Show enthusiasm for your work and a genuine interest in GFT's projects.
• Showcase Soft Skills: Naturally integrate examples of your communication, problem-solving, and teamwork skills throughout your project presentations.

📝 Enhancement Note: Interviewers will be looking for a candidate who can demonstrate a clear, repeatable, and data-informed design process, with a specific aptitude for the emerging challenges of AI integration in user experiences.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on the GFT careers website.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong UX/UI design principles, especially those involving AI integration, analytics tools (like Hotjar), and qualitative research. Ensure case studies clearly articulate your process and impact.
• Resume Optimization: Update your resume to prominently feature your 4+ years of UX/UI experience, specific tool proficiencies (Hotjar, prototyping software), AI design experience, and your B1 English level. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, problem-solving approaches, and the results of your work. Prepare specific examples that showcase your collaboration skills and ability to influence stakeholders. Research GFT's recent projects and client successes.
• Company Research: Familiarize yourself with GFT's mission, values, and its role in digital transformation, particularly within the financial sector. Understand their approach to technology and client solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.