Director, Product Strategy

📍 Job Overview

Job Title: Director, Product Strategy

Company: Visa

Location: Miami, Florida, United States

Job Type: Full-time

Category: Product Strategy & Management

Date Posted: February 09, 2026

Experience Level: 10+ years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the development and execution of comprehensive product strategies for Visa's Latin America and Caribbean (LAC) region, driving growth and innovation in payments technology.

• Lead multi-year strategic planning initiatives, aligning product roadmaps with global objectives and regional market demands to ensure successful product deployments.

• Conduct in-depth market analysis to identify emerging trends, competitive landscapes, and untapped opportunities within the financial and payments industry.

• Manage high-visibility, cross-functional product initiatives from conception to delivery, ensuring on-time and on-budget execution through strong stakeholder collaboration.

• Develop compelling business cases and financial models to support new investment initiatives, securing buy-in from key internal stakeholders and leadership.

📝 Enhancement Note: While the title is "Director, Product Strategy," the responsibilities heavily lean into Go-To-Market (GTM) strategy and execution for product deployments within the LAC region. The role requires a blend of strategic planning, market analysis, and project management, making it a critical function for the regional product organization. The emphasis on "effective delivery," "on-time delivery," and "business cases" suggests a strong operational component to this strategic role.

📈 Primary Responsibilities

• Develop and articulate compelling product strategies for new and existing product deployments across the LAC region, ensuring alignment with Visa's global product vision and business objectives.

• Lead the creation and ongoing management of the LAC Products organization's multi-year strategic plans, collaborating closely with regional product leadership and global product stakeholders to define priorities and resource allocation.

• Perform deep-dive market analysis, leveraging competitive intelligence, customer insights, and industry research to identify emerging trends, evolving customer needs, and strategic opportunities for product innovation and expansion in the payments and money movement space.

• Manage and drive key product initiatives from initiation through completion, working collaboratively with cross-functional teams including Product Development, Marketing, Sales, Legal, and Operations to ensure seamless and on-time delivery of critical customer-facing and internal projects.

• Support the creation of impactful, client-facing and internal presentations designed to communicate strategy, progress, and outcomes to senior leadership, clients, and internal stakeholders.

• Formulate robust business cases for new product investments and strategic initiatives, quantifying potential ROI, market impact, and resource requirements, and securing early buy-in from key stakeholders across the organization.

• Collaborate with the Finance Business Partner and Product teams to support the creation and management of the annual product budget, ensuring financial discipline and optimal resource allocation.

• Lead and execute select ad hoc strategic initiatives and projects for the product function, addressing critical business needs and driving strategic improvements.

• Effectively manage multiple projects of varying size and complexity simultaneously, demonstrating a high degree of competency in prioritization, execution, and risk management.

📝 Enhancement Note: The responsibilities clearly indicate a strategic leadership role focused on product vision, market penetration, and execution within a specific geographic region. The emphasis on "multiyear plans," "deep market analysis," and "business cases" positions this as a high-level strategy role with direct impact on product roadmaps and investment decisions. The inclusion of "on-time delivery" and "cross-functional stakeholders" highlights the operational execution aspect expected.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree required.

Experience:

• Minimum of 10 years of progressive work experience with a Bachelor's Degree.

• Alternatively, at least 8 years of work experience with an Advanced Degree (e.g., Masters, MBA, JD, MD).

• Or, at least 3 years of work experience with a PhD.

• 12+ years of experience with a Bachelor's Degree, or 8-10 years with an Advanced Degree, or 6+ years with a PhD is highly preferred.

Required Skills:

• Product Strategy Development: Proven ability to define and articulate strategic product roadmaps, market positioning, and long-term vision.

• Market Analysis & Insights: Expertise in conducting comprehensive market research, competitive analysis, and trend identification to inform strategic decisions.

• Strategic Planning: Demonstrated experience in developing multi-year business plans, product lifecycle management, and strategic initiative planning.

• Cross-functional Collaboration: Strong ability to partner effectively with diverse teams (Product, Engineering, Marketing, Sales, Finance, Operations) to drive alignment and execution.

• Business Case Formulation: Proficiency in developing robust financial models, ROI analyses, and compelling business cases for new investments and initiatives.

• Project & Program Management: Experience managing complex, high-visibility projects from initiation to completion, ensuring on-time and on-budget delivery.

• Excellent Communication & Presentation Skills: Superior verbal, written, and presentation abilities to effectively communicate complex strategies and recommendations to executive leadership, stakeholders, and clients.

• Microsoft Office Suite Proficiency: Advanced skills in Microsoft Project, Excel (for financial modeling and analysis), and PowerPoint (for strategic presentations).

• Language Proficiency: Fluent in both English and Spanish (verbal and written) is essential for regional communication and stakeholder engagement.

Preferred Skills:

• Deep understanding of the payments ecosystem, including card networks, digital wallets, payment gateways, and emerging payment technologies.

• Experience with Go-To-Market (GTM) strategy development and execution for product launches.

• Familiarity with agile product development methodologies.

• Experience working within a matrixed global organization.

• Knowledge of product pricing strategies and revenue modeling.

📝 Enhancement Note: The "AI_experience_level" of "10+" strongly correlates with the minimum 10 years required. The "AI_key_skills" accurately reflect the core competencies needed, particularly the emphasis on strategy, analysis, communication, and Microsoft tools. The requirement for Spanish fluency is a significant differentiator for roles in the LAC region.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Planning Documentation: Examples of developed multi-year product strategies, market analysis reports, and competitive landscape assessments that demonstrate strategic thinking and foresight.

• Business Case Submissions: Samples of well-structured business cases for new initiatives, showcasing financial modeling, ROI projections, and stakeholder alignment strategies.

• Product Launch Plans: Evidence of involvement in or leadership of product launch strategies, including go-to-market plans, cross-functional coordination, and success metrics.

• Market Opportunity Assessments: Case studies or reports detailing how market analysis led to product strategy adjustments or new product identification.

• Process Improvement Initiatives: Documentation of projects where strategic recommendations led to tangible improvements in product delivery, operational efficiency, or market penetration.

Process Documentation:

• Strategic Roadmap Development: Demonstrations of frameworks and methodologies used to create and manage product roadmaps, including prioritization processes and stakeholder input mechanisms.

• Market Research & Analysis Frameworks: Clear articulation of the steps and tools used for conducting market research, competitive intelligence gathering, and trend analysis.

• Business Case Approval Workflows: Understanding of the typical process for developing, presenting, and gaining approval for significant business investments within a large financial services organization.

• Cross-functional Project Management Methodologies: Examples of how projects were managed across departments, including communication plans, risk mitigation strategies, and status reporting mechanisms.

📝 Enhancement Note: Given the strategic nature of the role and its focus on planning and execution, a portfolio demonstrating strategic thinking, market acumen, and project leadership is crucial. While not explicitly stated as a "portfolio requirement," the responsibilities imply a need to showcase past successes in strategy development, business case formulation, and successful product initiative delivery.

💵 Compensation & Benefits

Salary Range:

• The estimated salary range for this position in Miami, Florida, is $145,100 - $232,200 USD per year.

• This range may include potential sales incentive payments if applicable to the role.

• Salary will be determined based on job-related factors such as knowledge, skills, experience, and geographic location.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance: Covering health and wellness needs for employees and their families.

• 401(k) Retirement Plan: With potential company matching, supporting long-term financial planning.

• Flexible Spending Accounts (FSA) / Health Savings Accounts (HSA): For tax-advantaged healthcare expense management.

• Life Insurance: Providing financial security for beneficiaries.

• Paid Time Off (PTO): Generous leave policies for vacation, personal time, and holidays.

• Wellness Program: Initiatives and resources to promote employee health and well-being.

Working Hours:

• Varies upon the needs of the department, typically aligning with standard business hours, but flexibility may be required due to the dynamic nature of product strategy and regional operations.

• The role is designated as hybrid, requiring a balance of in-office and remote work. Specific in-office days will be confirmed by the Hiring Manager.

📝 Enhancement Note: The salary range provided is explicitly stated for U.S. applicants and is based on the provided "AI_salary_minvalue" and "AI_salary_maxvalue." The benefits are directly taken from the "ai_benefits" list and the "Additional Information" section of the job description. The working hours and hybrid nature are also directly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Payments Technology & Financial Services

Visa is a global leader in digital payments technology, facilitating secure and seamless transactions across more than 200 countries and territories. The company is dedicated to enabling universal access to digital transactions, fostering economic growth, and empowering individuals and businesses worldwide. The company operates within a highly regulated and competitive financial services landscape, emphasizing innovation, security, and trust.

Company Size: Large Enterprise (Visa has tens of thousands of employees globally)

As a large, publicly traded corporation, Visa offers a stable and structured work environment with extensive resources and global reach. This size implies a complex organizational structure, diverse career paths, and opportunities for significant impact on a global scale. For operations professionals, this means navigating established processes while contributing to their evolution and adhering to rigorous compliance standards.

Founded: 1958

Founded over six decades ago, Visa has a rich history of innovation in the payments industry. Its long-standing presence signifies a deep understanding of market dynamics, a proven ability to adapt to technological shifts, and a commitment to long-term growth and stability. This history informs its culture of continuous improvement and strategic foresight.

Team Structure:

• Regional Product Organization: This role sits within the Products team for Latin America and the Caribbean (LAC), focused on growing the core business and deploying digital solutions.

• Reporting Structure: The Director of Product Strategy reports directly to the Head of Go-To-Market (GTM) for Regional Products & Solutions and Value-Added Services, indicating a senior position within the regional product leadership hierarchy.

• Cross-functional Collaboration: The role necessitates close collaboration with a wide array of internal stakeholders, including global product teams, regional product leadership, finance, marketing, sales, legal, and potentially engineering and operations teams, to ensure successful strategy development and execution.

Methodology:

• Data-Driven Strategy: Visa leverages extensive data analytics to understand market trends, customer behavior, and transaction patterns, informing strategic decisions and product development.

• Strategic Planning Cycles: The organization engages in multi-year planning processes to set long-term objectives, define product roadmaps, and allocate resources effectively.

• Agile & Iterative Development: While not explicitly stated for this strategic role, Visa, like many tech-forward companies, likely incorporates agile principles in product development and deployment to adapt to market changes rapidly.

• Focus on Customer Experience: The company prioritizes delivering seamless, secure, and user-friendly payment experiences for consumers, merchants, and financial institutions.

Company Website: https://www.visa.com/

📝 Enhancement Note: The company description and industry context are integrated to provide a comprehensive view of Visa's position in the market. The size and founding date are used to infer the work environment and culture. The team structure and reporting lines are derived from the "The Team" and "Responsibilities" sections.

📈 Career & Growth Analysis

Operations Career Level: Director, Product Strategy

This role represents a senior leadership position within the product organization. As a Director, the individual is expected to provide strategic direction, lead complex initiatives, manage multiple projects, and influence decision-making at senior levels. The scope is regional (LAC), requiring a nuanced understanding of diverse market needs and regulatory environments. This level typically involves significant autonomy and responsibility for driving key business outcomes.

Reporting Structure:

• Reports to the Head of GTM for Regional Products & Solutions and Value-Added Services. This indicates a direct line to a senior GTM leader, suggesting a strong connection between product strategy and market execution.

Operations Impact:

• The Director of Product Strategy plays a pivotal role in shaping the future of Visa's product offerings in a critical growth region. Their strategic decisions directly influence product development priorities, market penetration, revenue generation, and competitive positioning.

Growth Opportunities:

• Leadership Advancement: Potential to grow into higher leadership roles within the regional or global product organization, such as VP of Product Strategy or Head of Product for a specific vertical.

• Cross-Functional Mobility: Opportunities to transition into broader GTM leadership, business development, or regional management roles, leveraging their strategic and market expertise.

• Specialization: Deepening expertise in specific payment technologies, market segments (e.g., digital payments, B2B payments), or value-added services within the LAC region.

• Global Exposure: Continued involvement in global product initiatives, offering exposure to international markets and diverse strategic challenges.

• Mentorship & Development: Access to leadership development programs, mentorship opportunities, and continuous learning resources provided by a large, established organization like Visa.

📝 Enhancement Note: This analysis is based on the "Director" title, the reporting structure, and the scope of responsibilities. It infers typical career progression paths and growth opportunities within a large, multinational corporation like Visa, specifically within product and GTM functions.

🌐 Work Environment

Office Type: Hybrid Model

The position is designated as a hybrid role, meaning it combines remote work with a requirement to be present in the office on designated days. This model aims to balance flexibility with the benefits of in-person collaboration, team building, and access to office resources. Specific in-office expectations will be confirmed by the Hiring Manager.

Office Location(s):

• Primary Location: Miami, Florida, United States. Miami serves as a significant hub for business operations in Latin America and the Caribbean, offering strategic advantages for regional oversight.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration through scheduled in-office days, team meetings, and project discussions, fostering a sense of team cohesion and shared purpose.

• Technology & Tools: Employees will have access to Visa's standard technology infrastructure, including laptops, secure network access, and a suite of productivity and collaboration tools necessary for strategic analysis, communication, and project management.

• Operations Team Interaction: While the role is strategic, direct interaction with operations teams involved in product deployment and support will be necessary to ensure strategies are implementable and effective. This interaction will occur through planned meetings, project reviews, and cross-functional working sessions.

Work Schedule:

• The "Working Hours: Varies upon the needs of the department" statement suggests that while there's a standard framework, flexibility is expected to meet project deadlines, client demands, and regional market dynamics, which can span different time zones.

• The hybrid arrangement allows for some flexibility in structuring the work week, balancing personal needs with professional responsibilities.

📝 Enhancement Note: The hybrid nature, office location, and travel requirements are directly extracted or inferred from the job description. The context provided about the workspace and work schedule is tailored to a Director-level role in a hybrid environment within a large corporation.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review applications to assess basic qualifications, experience, and alignment with the role's core requirements. Candidates with strong experience in product strategy, financial services, and fluency in both English and Spanish will be prioritized.

2. Hiring Manager Interview: A discussion focused on the candidate's strategic thinking, leadership experience, understanding of the payments industry, and alignment with the LAC region's market dynamics. Expect questions about past strategic planning and market analysis successes.

3. Cross-functional Stakeholder Interviews: Interviews with key stakeholders from Product, GTM, Finance, and potentially other departments. These sessions will evaluate collaboration skills, ability to influence, and understanding of how product strategy integrates with broader business functions.

4. Case Study/Presentation: Candidates may be asked to prepare and present a strategic analysis or proposal related to a product opportunity or challenge in the LAC market. This assesses analytical skills, strategic formulation, and presentation capabilities.

5. Final Interview/Panel: A final discussion with senior leadership to assess overall fit, strategic vision, and leadership potential.

Portfolio Review Tips:

• Focus on Impact: Highlight achievements with quantifiable results (e.g., revenue growth, market share increase, successful product launches, cost savings).

• Strategic Narrative: For each project, clearly articulate the strategic problem, the approach taken, the key decisions made, and the ultimate business impact.

• Market Relevance: Showcase examples of market analysis that led to actionable strategies or product innovations, particularly within emerging markets or the financial services sector.

• Cross-functional Collaboration: Demonstrate how you effectively partnered with different teams to drive strategy and execution.

• Presentation Clarity: Ensure any case studies or strategic documents are well-organized, visually appealing, and easy to understand, reflecting strong communication skills.

• Spanish Language Proficiency: If applicable, be prepared to discuss or present in Spanish if the role requires it, or highlight any projects where bilingual skills were critical.

Challenge Preparation:

• Market Analysis Case: Be prepared to analyze a hypothetical market scenario in the LAC region and propose a product strategy, identifying key opportunities, risks, and implementation steps.

• Business Case Development: Practice creating a concise business case for a new product feature or market entry, including financial projections and strategic rationale.

• Stakeholder Management Scenarios: Think through how you would approach gaining buy-in for a controversial strategy or managing conflicting priorities among different stakeholder groups.

• Product Vision & Roadmap: Articulate your vision for a specific product area within Visa's LAC portfolio and outline a high-level roadmap to achieve it.

📝 Enhancement Note: This section is crafted based on typical interview processes for Director-level strategy roles in large corporations, combined with the specific responsibilities and qualifications mentioned in the job description. The emphasis is on strategic thinking, market analysis, communication, and the ability to drive results in a cross-functional environment.

🛠 Tools & Technology Stack

Primary Tools:

• Microsoft Project: Essential for detailed project planning, resource allocation, scheduling, and tracking progress of complex initiatives.

• Microsoft Excel: Critical for financial modeling, business case development, data analysis, budget management, and creating insightful reports.

• Microsoft PowerPoint: The primary tool for developing presentations for executive leadership, stakeholders, and clients, communicating strategies, analyses, and project updates.

• Collaboration Platforms: Likely includes tools like Microsoft Teams, Slack, or similar platforms for real-time communication, team collaboration, and knowledge sharing.

Analytics & Reporting:

• Internal Visa Analytics Tools: While not specified, Visa likely uses proprietary or industry-leading tools for transaction analytics, market intelligence, and customer data analysis.

• Business Intelligence (BI) Tools: Proficiency with BI tools (e.g., Tableau, Power BI, Looker) might be beneficial for data visualization and dashboard creation, though direct hands-on use might be less frequent for a strategy director compared to an analyst.

• CRM Systems: Familiarity with CRM systems (e.g., Salesforce) may be helpful for understanding customer data and sales pipeline dynamics, though not a primary tool for this role.

CRM & Automation:

• Not directly specified as a core requirement for this strategic role, but an understanding of how CRM and automation platforms support Go-To-Market efforts and customer engagement would be advantageous.

📝 Enhancement Note: The specified Microsoft tools are explicitly mentioned in the qualifications. Other tools are inferred based on the typical technology stack of a large financial services company involved in product strategy and GTM operations.

👥 Team Culture & Values

Operations Values:

• Integrity & Trust: As a financial services company, Visa places the highest value on ethical conduct, security, and maintaining the trust of its partners and customers. This translates to rigorous compliance and a commitment to doing what's right.

• Innovation: Visa fosters a culture that encourages new ideas, technological advancement, and continuous improvement to stay ahead in the rapidly evolving payments landscape.

• Customer Focus: A deep understanding of customer needs (consumers, merchants, financial institutions) drives product development and strategic decisions, aiming to deliver value and enhance payment experiences.

• Collaboration & Teamwork: Success at Visa relies on effective collaboration across diverse teams, geographies, and functions. The company promotes an environment where diverse perspectives are valued and contribute to shared goals.

• Accountability & Excellence: Employees are expected to take ownership of their work, strive for high performance, and deliver with precision and efficiency, particularly critical for a Director-level role.

Collaboration Style:

• Cross-functional Integration: The culture emphasizes breaking down silos and fostering strong working relationships between product, GTM, finance, legal, and other departments to ensure aligned strategies and successful execution.

• Data-Informed Decision-Making: Decisions are typically supported by robust data analysis and market insights, encouraging a logical and evidence-based approach to strategy and problem-solving.

• Open Communication: While formal processes are in place, there's an expectation of open dialogue, constructive feedback, and proactive communication to address challenges and drive progress.

• Global Mindset: Given Visa's international presence, collaboration often involves working with individuals from diverse cultural backgrounds, requiring adaptability and cultural sensitivity.

📝 Enhancement Note: These values and collaboration styles are inferred from Visa's public statements about its mission and culture, as well as the nature of a Director-level strategy role within a global financial services company.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Complex Global Organization: Balancing regional needs (LAC) with global product strategies and corporate directives within a large, matrixed structure can be challenging.

• Rapidly Evolving Payments Landscape: Staying ahead of technological advancements, regulatory changes, and competitive threats in the dynamic fintech and payments industry requires continuous learning and adaptability.

• Driving Consensus Across Diverse Stakeholders: Gaining alignment and buy-in for strategic initiatives from various internal teams with potentially competing priorities demands strong negotiation and influencing skills.

• Balancing Long-Term Strategy with Short-Term Execution: Effectively translating ambitious multi-year plans into actionable, achievable steps while managing immediate project demands and deadlines.

• Market Nuances in LAC: Understanding and addressing the unique economic, regulatory, and consumer behaviors across different countries within the Latin America and Caribbean region.

Learning & Development Opportunities:

• Leadership Development Programs: Visa offers established programs designed to enhance leadership capabilities, strategic thinking, and executive presence.

• Industry Conferences & Training: Opportunities to attend relevant payments industry conferences, workshops, and specialized training to stay abreast of trends and best practices.

• Mentorship: Access to senior leaders and experienced professionals within Visa who can provide guidance, share insights, and support career development.

• Cross-functional Exposure: Opportunities to work on projects that provide exposure to different business units and functional areas, broadening overall business acumen.

• Language & Cultural Training: Resources may be available to further enhance Spanish language skills and cultural understanding relevant to the LAC region.

📝 Enhancement Note: Challenges are identified based on the role's complexity, industry, and geographic scope. Growth opportunities are standard for a Director-level position within a large, established corporation like Visa, focusing on leadership, specialized knowledge, and broad business exposure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a multi-year product strategy. What was your process, what were the key challenges, and what was the outcome?" (Focus on strategic planning methodology, market analysis, and impact.)

• "How would you approach identifying and prioritizing new product opportunities within the LAC region for Visa?" (Demonstrate market assessment frameworks, competitive analysis, and prioritization criteria.)

• "Walk us through a complex business case you developed. What were the key assumptions, financial projections, and how did you gain stakeholder buy-in?" (Highlight financial acumen, ROI justification, and stakeholder management.)

Company & Culture Questions:

• "Why are you interested in Visa, and specifically this Director, Product Strategy role in the LAC region?" (Research Visa's mission, values, and recent initiatives in LAC.)

• "How do you foster collaboration between product management, GTM, and other departments when driving strategic initiatives?" (Provide examples of successful cross-functional collaboration and conflict resolution.)

• "Describe your experience working in a hybrid environment. How do you ensure effective communication and productivity?" (Show understanding of hybrid work dynamics and communication strategies.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the context, the challenge, your strategic approach, the execution, and the measurable results. Use a STAR (Situation, Task, Action, Result) method.

• Quantify Impact: Wherever possible, present data and metrics that demonstrate the success of your strategies (e.g., percentage increase in market share, revenue growth, adoption rates, cost savings).

• Showcase Strategic Thinking: Clearly articulate why certain strategies were chosen, the market rationale behind them, and how they aligned with broader business objectives.

• Demonstrate Collaboration: Highlight how you worked with various teams and stakeholders to achieve outcomes, showcasing your ability to influence and lead without direct authority.

• Tailor to Visa: If possible, frame your examples in a way that relates to the payments industry or emerging markets, showing you've considered Visa's context.

• Language Proficiency: Be prepared to discuss your portfolio and answer questions in both English and Spanish if this is a critical requirement for the role.

📝 Enhancement Note: Interview questions are designed to probe the core competencies required for a Director of Product Strategy, focusing on strategic thinking, market analysis, execution, and stakeholder management. Preparation advice is tailored to showcase these skills effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Customize Your Resume: Tailor your resume to highlight experience in product strategy, strategic planning, market analysis, financial services/payments, and cross-functional leadership. Quantify achievements with data and use keywords from the job description.

• Prepare Your Portfolio: Compile examples of strategic plans, market analyses, business cases, and product launch documentation. Focus on showcasing impact and strategic thought processes. Be ready to discuss these in detail.

• Research Visa and the LAC Market: Understand Visa's mission, values, current strategies, and the specific market dynamics of Latin America and the Caribbean. Familiarize yourself with their product offerings and recent news.

• Practice Interview Questions: Prepare thoughtful answers to potential strategy, leadership, and behavioral questions, using the STAR method. Be ready to articulate your vision and experience clearly and concisely.

• Confirm Language Proficiency: Ensure you are prepared to demonstrate fluency in both English and Spanish, as this is a key requirement for regional roles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.