Director of UX Product Design, Roundel + MarTech

📍 Job Overview

Job Title: Director of UX Product Design, Roundel + MarTech

Company: Target

Location: Minneapolis, Minnesota, United States

Job Type: FULL_TIME

Category: User Experience (UX) Design/Product Design Leadership

Date Posted: December 08, 2025

Experience Level: 10+ Years

Remote Status: Hybrid (Flex for Your Day) / Remote possible for US-based candidates

🚀 Role Summary

• Lead and mentor a team of 10 designers and design managers responsible for the UX of Target's Roundel media and MarTech Messaging guest experiences, as well as ad-tech and marketing tech platforms.

• Drive the strategic vision and roadmap development for AI-driven innovation in personalized media, messaging formats, and end-to-end marketing and ad-tech platform workflows.

• Foster a collaborative, inclusive, and high-performing design culture, ensuring the team delivers exceptional quality craft with efficiency and speed.

• Build and maintain strong partnerships with UX, Product, Tech, Data Science, Marketing, and Business leaders to achieve strategic business outcomes and elevate the guest and team member experience.

📝 Enhancement Note: This role sits at the intersection of consumer-facing media platforms (Roundel) and complex internal marketing technology (MarTech), requiring a leader adept at balancing diverse stakeholder needs and driving innovation in both B2C and B2B contexts within a large retail organization. The emphasis on AI and agentic workflows suggests a forward-thinking approach to user experience design.

📈 Primary Responsibilities

• Define and champion the overarching experience vision and strategic direction for the Roundel media and MarTech Messaging domains.

• Develop and execute comprehensive roadmaps in close partnership with cross-functional leaders, aligning design initiatives with broader organizational priorities.

• Oversee the design and implementation of scalable, AI-powered multi-channel experiences and lifecycles, including innovative personalized media and messaging formats.

• Lead the design of AI-powered, end-to-end marketing and ad-tech platform workflows, encompassing CRM, CMS, campaign automation, decisioning, bidding, and performance management.

• Establish service blueprints and define key UX success metrics to baseline, optimize, and measure system and experience outcomes, with a focus on enabling AI-driven decision-making and agentic evolution.

• Prioritize initiatives across a multi-platform and multi-stakeholder roadmap, employing design leadership and co-creation methodologies to identify opportunities and guide critical tradeoffs.

• Cultivate and enhance the team's capability to deliver high-quality, accessible, usable, and AI-powered experiences that drive Target's digital transformation forward.

• Evolve the organizational structure and composition of the UX team, assembling specialized teams to effectively deliver on cross-area missions and strategic objectives.

• Provide robust support for UX managers, including regular 1:1s, performance management, professional development, and resource allocation to foster their growth and effectiveness.

📝 Enhancement Note: The responsibilities highlight a dual focus on consumer-facing media experiences and intricate internal marketing technology platforms. The emphasis on "AI-powered" and "agentic workflows" indicates a need for a leader who can navigate emerging technologies and integrate them into user-centric design strategies. Defining UX success metrics for both systems and experiences, particularly in the context of AI, will be a critical function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Director-level role in UX Product Design.

Experience:

• A minimum of 10 years of progressive experience in UX/digital product design, demonstrating mastery of design craft and strategic thinking.

Required Skills:

• UX/Product Design Expertise: Deep understanding of UX principles, digital product design methodologies, and the craft of creating intuitive and impactful user experiences.

• People Leadership & Management: Proven ability to lead, mentor, and develop design managers and individual contributors, fostering a positive and productive team environment.

• Strategic Vision & Roadmap Development: Capacity to define long-term design strategies and translate them into actionable roadmaps aligned with business objectives.

• Cross-Functional Collaboration & Stakeholder Management: Demonstrated skill in building trust and partnering effectively with diverse stakeholders across Product, Tech, Data Science, Marketing, and Business units.

• Data-Driven Decision Making: Ability to leverage data, analytics, and user insights to articulate design rationale, measure success, and inform strategic decisions.

• Communication & Storytelling: Exceptional verbal, visual, and written communication skills, with the ability to articulate complex ideas, advocate for design, and influence partners and leaders at all levels.

• Understanding of Digital Retail & Ad-Tech: Foundational knowledge of digital retail landscapes and the intricacies of ad-tech and marketing technology businesses.

Preferred Skills:

• Experience working within large, matrixed, global, or multi-national organizations.

• Familiarity with AI-driven design, agentic workflows, and emerging marketing technologies.

• Experience in defining and implementing UX success metrics and service blueprints.

• Proficiency in managing multiple complex projects and priorities simultaneously.

• Experience fostering a community of practice, particularly in a remote or hybrid work environment.

📝 Enhancement Note: The "10+ years of experience in UX/digital product design" and "5+ years of experience in people leadership" are key indicators of the seniority and scope of this role. The emphasis on "digital retail and ad-tech businesses" suggests a need for domain-specific understanding. The preference for experience in "large, matrixed, global, or multi-national organizations" points to the complexity of Target's operational structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of UX design projects, with a strong emphasis on strategic leadership, complex problem-solving, and measurable impact.

• Include case studies that demonstrate the ability to define and drive experience vision and strategy for both consumer-facing platforms (like Roundel media) and internal technology systems (MarTech).

• Highlight projects involving AI-powered experiences, multi-channel strategies, and end-to-end platform workflows, particularly within ad-tech or marketing tech domains.

• Present examples of how you have defined and utilized UX success metrics and service blueprints to optimize both system and experience outcomes.

Process Documentation:

• Be prepared to discuss your methodologies for defining and evolving UX strategy and roadmaps, particularly in dynamic and complex environments.

• Detail your approach to overseeing scalable, AI-powered experiences and platform workflows, including how you ensure quality, accessibility, and usability.

• Articulate your process for establishing and measuring UX success metrics, and how these metrics inform continuous optimization and AI-driven evolution.

• Showcase your experience in leading and mentoring design managers and teams, including your approach to performance management and team development.

📝 Enhancement Note: Given the Director level and the focus on MarTech and AI, a portfolio should emphasize strategic impact, leadership of complex initiatives, and the ability to translate business needs into actionable design strategies. Examples of how the candidate has driven innovation through technology, managed cross-functional dependencies, and scaled design practices within large organizations will be crucial.

💵 Compensation & Benefits

Salary Range: $163,000.00 - $294,000.00 USD per year.

Benefits:

• Comprehensive Health Coverage: Eligible team members and their dependents receive medical, vision, and dental insurance.

• Life Insurance: Includes life insurance policies.

• Retirement Savings: 401(k) plan.

• Employee Discount: A valuable perk for Target team members.

• Disability Coverage: Short-term and long-term disability insurance.

• Paid Time Off: Includes paid sick leave, paid national holidays, and paid vacation.

• Additional Benefits: Access to a wide range of financial, educational, and well-being programs.

Working Hours: The standard working hours are expected to be approximately 40 hours per week, typical for a full-time Director-level position. The role offers flexibility with "Flex for Your Day" (Hybrid) or potential for fully Remote work within the United States.

📝 Enhancement Note: The provided salary range is competitive for a Director of UX Product Design role in a major metropolitan area like Minneapolis, especially within a large retail corporation like Target. The extensive benefits package is standard for a large enterprise and should be a significant draw for candidates. The "Flex for Your Day" model indicates a hybrid approach with flexibility, and the possibility of full remote for US-based candidates is a key detail.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (specifically, a multinational big-box retailer) with a significant focus on digital transformation, e-commerce, and marketing technology.

Company Size: Large enterprise (Target employs hundreds of thousands of team members globally).

Founded: 1902. Target has a long-standing history, evolving from a single store to a major global player in retail.

Team Structure:

• The Global UX team is a dedicated group of design, research, and accessibility practitioners.

• This specific role leads a team of approximately 10 designers and design managers, who in turn manage individual contributors.

Methodology:

• Data-Driven Design: Emphasis on using data and insights to inform design decisions and measure impact.

• Cross-Functional Collaboration: Strong reliance on partnerships with Product Management, Engineering, Data Science, and Marketing to bring experiences to life.

• Agile & Iterative Development: Likely operates within an agile framework, focusing on iterative development and continuous improvement.

• User-Centricity: A core tenet is improving digital experiences for guests, team members, and partners.

Company Website: https://corporate.target.com/

📝 Enhancement Note: Target's culture is built on values that emphasize "joy of everyday life." For operations professionals, understanding Target's scale means appreciating the complexity and impact of their work. The "Global UX team" structure suggests a centralized design function that supports various business units, including MarTech and media platforms like Roundel.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior leadership position within the User Experience (UX) and Product Design function, focusing on strategic direction, team leadership, and cross-functional influence. It is positioned at a Director level, typically one or two levels below VP or C-suite.

Reporting Structure: The Director will likely report to a Senior Director or VP of UX/Product Design. They will manage a team of UX Managers and individual contributors, and will collaborate extensively with peers and leaders in Product Management, Engineering, Data Science, and Marketing.

Operations Impact: The Director's work directly influences:

• The effectiveness and user-friendliness of Target's internal marketing and advertising technology stacks, impacting operational efficiency and campaign performance.

• The guest experience for Roundel media, a significant revenue-generating channel for Target.

• The adoption and success of AI-driven innovations within marketing and media, shaping future business capabilities.

Growth Opportunities:

• Leadership Advancement: Potential to move into VP-level roles, overseeing larger domains or broader UX functions within Target.

• Domain Specialization: Opportunity to deepen expertise in MarTech, Ad-Tech, AI, or media platforms, becoming a recognized leader in these specialized areas.

• Broader Business Impact: Influence strategic decisions beyond UX, contributing to the overall direction of Target's digital and marketing initiatives.

• Mentorship & Coaching: Develop leadership skills by mentoring and growing a high-performing team, fostering future design leaders.

📝 Enhancement Note: This role offers a significant opportunity for career growth within a leading retail company. The leadership scope, combined with the strategic importance of MarTech and media platforms, positions the individual for advancement into broader executive roles. The ability to shape AI strategy within a large organization is a highly valuable career asset.

🌐 Work Environment

Office Type: Target offers a "Flex for Your Day" (Hybrid) work arrangement. This means team members may work remotely or onsite at a Target location depending on the needs of their role, team, and specific tasks. Fully remote positions are also available for US-based candidates, with an expectation of occasional travel to HQ (up to 4 times per year).

Office Location(s): The primary physical location is Minneapolis, MN (1000 Nicollet Mall). However, the role is designed to accommodate hybrid and remote work within the United States.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration, with opportunities for in-person team meetings, brainstorming sessions, and cross-functional work when on-site.

• Technology & Tools: As a major tech employer, Target provides access to robust technology and tools necessary for UX design, collaboration, and communication (specifics would be detailed during onboarding).

• Team Interaction: Opportunities for interaction with a diverse set of UX professionals, product managers, engineers, data scientists, and marketing stakeholders.

Work Schedule: While the core expectation is ~40 hours per week, the "Flex for Your Day" arrangement provides flexibility in managing workdays, balancing remote and on-site presence as needed. This allows for focused deep work and collaborative sessions.

📝 Enhancement Note: The "Flex for Your Day" model signifies Target's commitment to flexible work arrangements. For a Director role, this means the ability to strategically leverage both remote focus time and in-office collaboration for key meetings and team building. The requirement for occasional HQ travel for remote employees is standard for senior roles.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical Director-level UX interview process at a company like Target would include:

• Initial Screening: HR or Recruiter call to assess basic qualifications and cultural fit.

• Hiring Manager Interview: Deep dive into experience, leadership style, and strategic thinking.

• Portfolio Review: A critical stage where candidates present their work, focusing on leadership, strategy, impact, and process. This is where candidates showcase their ability to manage complex projects and teams.

• Cross-Functional Stakeholder Interviews: Meetings with peers and leaders from Product, Engineering, Data Science, and Marketing to assess collaboration skills and strategic alignment.

• Team Interviews: Discussions with direct reports (UX Managers) and potential peers to evaluate leadership approach and cultural fit within the UX team.

Portfolio Review Tips:

• Strategic Focus: Emphasize your role in defining vision, strategy, and roadmaps. Showcase how you've influenced business outcomes through design leadership.

• Leadership & Team Management: Include examples of how you've mentored managers, scaled teams, and fostered a positive team culture.

• Complex Problem Solving: Present case studies that demonstrate your ability to navigate ambiguity, manage multiple stakeholders, and drive solutions for complex MarTech or media platforms.

• AI & Innovation: Highlight any projects involving AI, automation, or innovative technologies, explaining your approach and impact.

• Data-Driven Rationale: Clearly articulate the data and insights that informed your decisions and how you measured success (e.g., using service blueprints, UX metrics).

• Storytelling: Structure your presentations to tell a compelling narrative about the problem, your approach, your team's contribution, and the resulting impact.

Challenge Preparation:

• Be prepared for case study discussions related to MarTech strategy, AI integration in user experiences, or optimizing complex platform workflows.

• Practice articulating your leadership philosophy and how you build and empower high-performing design teams.

• Prepare to discuss how you would prioritize a complex, multi-stakeholder roadmap and manage competing demands.

• Think about how you would foster a community of practice and drive innovation within a large, distributed team.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates should curate examples that clearly demonstrate strategic leadership, team development, and the ability to drive impact in complex technology domains like MarTech and AI. The ability to articulate a clear vision and roadmap, backed by data and collaborative leadership, will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace.

• Project Management & Roadmapping: Jira, Confluence, Asana, Aha!, Trello.

Analytics & Reporting:

• Web & App Analytics: Google Analytics, Adobe Analytics, Mixpanel, Amplitude.

• Business Intelligence & Dashboarding: Tableau, Power BI, Looker (or similar internal tools).

• User Feedback & Research: SurveyMonkey, Qualtrics, UserTesting.com, Hotjar.

CRM & Automation:

• CRM Platforms: Salesforce, Microsoft Dynamics (or internal systems).

• Marketing Automation: Adobe Marketing Cloud, Marketo, HubSpot (or internal MarTech stacks).

• Content Management Systems (CMS): Adobe Experience Manager, WordPress, or proprietary systems.

• Ad-Tech Platforms: Familiarity with programmatic advertising platforms, DSPs, SSPs, and ad servers.

📝 Enhancement Note: While specific tools are not listed, the role's focus on MarTech, Ad-Tech, and AI implies a need for familiarity with a broad range of enterprise-level systems. Proficiency in design tools is a given, but experience with data analytics platforms, CRM, marketing automation, and potentially Ad-Tech specific tools will be highly advantageous. The emphasis on AI suggests an understanding of data pipelines and machine learning integrations.

👥 Team Culture & Values

Operations Values:

• Guest Obsession: A deep understanding and commitment to serving the needs of Target's guests.

• Data-Driven: Utilizing data and insights to inform decisions and measure impact.

• Collaboration: Working effectively across teams and functions to achieve common goals.

• Innovation: Constantly seeking new and better ways to serve guests and improve experiences.

• Inclusivity: Creating an environment where everyone feels welcomed, valued, and respected.

• Efficiency & Speed: Delivering high-quality work with agility and effectiveness.

Collaboration Style:

• Partnership-Oriented: Proactively building trust and co-creating strategies with cross-functional partners (Product, Tech, Data Science, Marketing).

• Transparent Communication: Openly sharing insights, rationale, and progress to ensure alignment and manage expectations.

• Empowering Leadership: Fostering an environment where team members feel empowered to contribute, grow, and take ownership.

• Community Building: Actively working to strengthen the UX organization and build a supportive community of practice, especially in a distributed work setting.

📝 Enhancement Note: Target's emphasis on "guest obsession," data-driven approaches, and collaboration aligns well with the core tenets of successful operations and UX leadership. For this role, demonstrating how these values translate into practical decision-making and team management will be crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: Managing diverse stakeholder needs and competing priorities across consumer-facing media platforms and internal MarTech systems within a large enterprise.

• Driving AI Adoption: Leading the integration of AI-powered features and workflows into user experiences, which can involve significant change management and technical hurdles.

• Scaling Design Practices: Ensuring consistent quality and innovation across a growing team and evolving product landscape.

• Balancing Short-Term vs. Long-Term: Maintaining focus on immediate delivery needs while strategically investing in future capabilities and innovation.

• Remote Team Cohesion: Fostering a strong sense of team, collaboration, and shared purpose within a hybrid or remote work environment.

Learning & Development Opportunities:

• Deep MarTech & Ad-Tech Expertise: Gaining in-depth knowledge of Target's proprietary and third-party marketing and advertising technology stack.

• AI Strategy Leadership: Developing and executing AI strategies for user experiences in a retail context.

• Executive Leadership Skills: Honing skills in strategic planning, stakeholder management, and enterprise-level decision-making.

• Industry Trends: Staying ahead of evolving trends in UX, AI, MarTech, and digital retail.

• Mentorship: Receiving mentorship from senior leaders within Target and mentoring emerging design talent.

📝 Enhancement Note: The primary challenges revolve around managing complexity, driving innovation with AI, and leading a large, distributed team. The growth opportunities are significant, offering chances to become a leader in specialized fields like MarTech and AI strategy within a globally recognized brand.

💡 Interview Preparation

Strategy Questions:

• "How would you define the UX vision and strategic roadmap for a team responsible for both a consumer-facing media platform (like Roundel) and complex internal marketing technology stacks?"

• "Describe a time you successfully partnered with Product, Engineering, and Data Science leaders to drive an AI-driven innovation. What was your role, and what were the key outcomes?"

• "How do you approach prioritizing a multi-platform roadmap with competing stakeholder demands? Walk us through your process for making tradeoffs."

Company & Culture Questions:

• "Based on your understanding of Target, how would you approach integrating our core values (e.g., Guest Obsession, Data-Driven) into the daily work and decision-making of your UX team?"

• "How do you build trust and influence across different levels of leadership, from individual contributors to VPs?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction (role, scope), Problem/Opportunity, Your Strategy/Approach, Team's Execution & Your Leadership Role, Results/Impact (quantified where possible), Key Learnings.

• Focus on Impact: For each project, clearly articulate the business problem you solved, the user needs you addressed, and the measurable outcomes (e.g., increased engagement, revenue, efficiency).

• Highlight Leadership: For Director-level roles, emphasize your strategic contributions, team management, and cross-functional collaboration. Show how you elevated the team's work.

• MarTech/AI Examples: Prioritize case studies that showcase experience with complex systems, data integration, AI, or marketing technology.

• Conciseness: Be mindful of time; practice to ensure you can cover your most impactful work effectively.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, strong leadership capabilities, and a deep understanding of how UX drives business value, particularly within the MarTech and AI domains. Quantifiable results and clear articulation of leadership impact are crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided URL on the Target Careers website.

• Tailor Your Resume: Highlight your experience in UX/Product Design leadership, MarTech/Ad-Tech, AI innovation, and cross-functional stakeholder management. Use keywords from the job description.

• Curate Your Portfolio: Select 3-4 of your most impactful projects that best demonstrate your strategic leadership, team management, and experience with complex platforms. Be ready to discuss your role, process, and the quantifiable outcomes.

• Prepare for Leadership Discussions: Anticipate questions about your leadership philosophy, how you develop teams, and how you drive strategy in a complex, matrixed organization.

• Research Target: Familiarize yourself with Target's business, its digital presence, its Roundel media offering, and its stated values. Understand how MarTech supports its retail operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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