Director of Product Strategy

📍 Job Overview

Job Title: Director of Product Strategy

Company: PVH Corp. (Tommy Hilfiger)

Location: Amsterdam, NL, Netherlands

Job Type: Full-time

Category: Product Strategy & Operations

Date Posted: March 22, 2026

Experience Level: 8+ years (Director Level)

Remote Status: On-site

🚀 Role Summary

• Drive the development and execution of long-term and seasonal product strategies to fuel business growth and address evolving market, product, and consumer needs.

• Lead and mentor a Product Strategy & Operations team, fostering a high-performance culture focused on strategic alignment, quality execution, and sustainable outcomes.

• Act as a strategic partner to product leadership, translating high-level brand and business objectives into actionable plans, roadmaps, and clear success criteria.

• Enhance operational efficiency and organizational transformation by identifying opportunities for process improvement and embedding strategic priorities into business operations.

• Communicate strategic vision and progress effectively to executive leadership and cross-functional stakeholders through compelling presentations and regular governance routines.

📝 Enhancement Note: This role is positioned within the Product Strategy & Operations team, indicating a critical function that bridges high-level business objectives with tangible product execution. The "Director" title suggests significant leadership responsibility, team management, and direct influence on strategic decision-making within the fashion industry context. The focus on "organizational transformation" and "efficiency-building initiatives" points to a need for a candidate who can not only strategize but also drive change and measurable improvements.

📈 Primary Responsibilities

• Lead, mentor, and develop the Product Strategy & Operations team, providing clear direction, prioritization, and coaching to ensure high-quality execution aligned with strategic objectives.

• Translate overarching strategic priorities into realistic, actionable delivery plans, meticulously managing scope, sequencing, and dependencies to enable focus, pace, and sustainable results.

• Proactively manage team capacity and workload, identifying potential risks and trade-offs early, and escalating issues as needed to protect delivery timelines, quality standards, and team well-being.

• Foster robust cross-functional collaboration and alignment across various business units and functions, ensuring clear ownership, defined decision-making processes, and consistent follow-through on complex strategic initiatives.

• Articulate and translate brand strategies into concrete product growth initiatives, maintaining a holistic 360-degree view across all relevant functions (e.g., Design, Merchandising, Marketing, Sales, Supply Chain).

• Maintain oversight of all strategic initiatives within the product organization, ensuring consistency, synergy, and alignment with the overarching company vision.

• Define scope, initiate, manage, and execute all phases of long-term strategic initiatives prioritized across product business units, from initial vision setting to final outcomes.

• Drive the vision for strategic plans towards clear business objectives, defining scope, requirements, and success criteria for each initiative.

• Create and maintain clear planning documents and roadmaps in collaboration with involved teams, including the setup and ongoing management of dependency tracking.

• Establish and maintain a solid governance routine, holding stakeholders and business partners accountable for next steps and objectives, while proactively identifying and mitigating risks and issues.

• Enable teams and leaders to make informed, quality decisions and support prioritization exercises by providing data-driven insights and strategic context.

• Independently identify opportunities to improve impact and stakeholder experience within the business, translating these into compelling business cases.

• Craft executive-level and seasonal updates, and support the development of critical communications to drive alignment and understanding of product strategy across the organization.

• Support the development and framing for key seasonal moments to drive transformation and strategic impact, ensuring alignment with brand and business goals.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic leadership, team management, and hands-on project execution. The emphasis on "translating strategic priorities into realistic delivery plans," "managing scope, sequencing, and dependencies," and "establishing a solid governance routine" highlights the need for strong project management and operational discipline, common in roles bridging strategy and execution within large organizations. The requirement to "keep oversight of strategic initiatives across all businesses within the product organization" indicates a broad scope of influence.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 8 years of progressive experience in strategic planning, business strategy development, or related roles, with a proven track record of driving significant business impact.

Required Skills:

• Strategic Planning & Development: Proven ability to develop and refine long-term brand and business strategies, translating them into actionable initiatives and departmental roadmaps.

• Team Leadership & Development: Demonstrated people leadership capabilities, including coaching, mentoring, developing team members, fostering high engagement, and promoting sustainable work practices that support performance and well-being.

• Complex Initiative Management: Strong ability to manage within uncertainty and complexity, maintaining momentum, quality, and sound judgment under pressure, with a focus on realistic delivery plans, scope management, and dependency tracking.

• Cross-Functional Collaboration & Stakeholder Management: Excellent skills in fostering strong cross-functional alignment, ensuring clear ownership, driving decision-making, and managing relationships with diverse stakeholders across all organizational levels.

• Executive Communication & Influence: Confident and effective communicator, capable of influencing without direct authority and translating complex topics into clear, actionable messages for executive audiences in fluent written and spoken English.

• Commercial Acumen & Problem Solving: Nimble, commercially minded problem solver with a continuous improvement mindset, focusing on practical, creative, and impactful solutions.

• Fashion Industry Passion: Strong understanding of and passion for the global fashion industry, including consumer behavior, competitive landscapes, and emerging industry developments.

• Advanced Microsoft Office Proficiency: Expertise in Microsoft Excel and PowerPoint for data analysis, modeling, and presentation development.

Preferred Skills:

• Experience in organizational transformation initiatives within a global retail or fashion context.

• Familiarity with product lifecycle management (PLM) systems and their strategic implications.

• Data analysis and interpretation skills beyond standard Excel functions.

• Experience with agile methodologies applied to strategic planning and execution.

📝 Enhancement Note: The requirements clearly point to a seasoned professional with a blend of strategic thinking, leadership acumen, and operational execution capabilities. The emphasis on "influencing without direct authority" and "managing within uncertainty and complexity" are critical for a Director-level role in a large, dynamic organization like PVH. The "passion for the global fashion industry" is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Initiative Case Studies: Demonstrable examples of leading and successfully executing complex strategic initiatives from conception through to measurable outcomes, highlighting problem definition, strategic approach, cross-functional collaboration, and impact achieved.

• Strategic Planning Frameworks: Evidence of developing and implementing strategic planning frameworks, roadmaps, and governance structures that have driven clarity, alignment, and execution within a business unit or organization.

• Team Leadership & Development Examples: Documentation or case studies showcasing leadership style, team development strategies, and how you've fostered high performance, engagement, and well-being within a team.

• Business Case Development: Examples of identifying business opportunities, developing compelling business cases, and securing buy-in for strategic investments or initiatives.

• Executive Communication Samples: Portfolio pieces demonstrating the ability to craft clear, concise, and impactful presentations for executive leadership, summarizing complex strategies and progress.

Process Documentation:

• Strategic Planning Process: Showcase examples of established strategic planning processes, including how you've facilitated cross-functional input, defined objectives, and translated strategies into actionable plans.

• Initiative Management & Governance: Provide examples of your approach to managing strategic initiatives, including risk mitigation, dependency management, stakeholder accountability, and regular governance routines.

• Performance Monitoring & Reporting: Demonstrate how you've established metrics, tracked progress against strategic goals, and reported on outcomes to drive accountability and continuous improvement.

📝 Enhancement Note: For a Director of Product Strategy, the portfolio should highlight strategic impact, leadership, and the ability to drive complex initiatives. The focus should be on demonstrating the process by which strategic goals were achieved, not just the end results. This includes how strategies were formulated, how teams were led, how stakeholders were managed, and how execution was governed.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Director of Product Strategy in Amsterdam with 8+ years of experience in a multinational fashion/retail environment, the estimated salary range is €90,000 - €130,000 per year. This range accounts for the strategic scope, leadership responsibilities, and the cost of living in Amsterdam.

Benefits:

• Wellbeing Focus:

  • Exclusive onsite gym and fitness classes
  • Personal training opportunities
  • Dedicated meditation studio
  • Access to sports clubs
  • In-house physiotherapy services
  • Comprehensive nutritional and wellbeing programs

• Campus Amenities:

  • Extensive food and beverage offerings
  • Top-notch onsite restaurant
  • Multiple barista coffee bars
  • Sky bar for social gatherings
  • Monthly social events and weekly Thursday drinks
  • Engaging game nights and campus-themed activities

• Career Development:

  • Access to PVH University for curated training programs
  • Continuous professional and personal goal development

• Brand Immersion & Perks:

  • Close connection to Calvin Klein and Tommy Hilfiger brands
  • Participation in seasonal market launches
  • Access to sample sales

Working Hours:

• Standard 40-hour work week, with flexibility expected to meet project deadlines and strategic objectives.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for Director-level strategy roles in a major European city like Amsterdam, within a large, established company. The extensive list of benefits provided by PVH for their Amsterdam campus is a significant perk, emphasizing employee well-being, social engagement, and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global Fashion Retail & Brand Management (Apparel & Accessories)

Company Size: PVH Corp. is a large, publicly traded multinational corporation, employing over 19,000 associates globally. This scale provides significant resources and global reach.

Founded: Tommy Hilfiger was founded in 1985; PVH Corp. has a much longer history, with roots dating back to 1881. This blend of established heritage and modern brand building is core to its identity.

Team Structure:

• The Product Strategy & Operations team is a key function, likely operating within the broader product or merchandising division.

• It serves as a central hub, setting strategic frameworks and supporting product leadership across various business units.

• The Director will report to the VP, Product Strategy & Operations, indicating a clear hierarchy and defined reporting line within this specialized function.

Methodology:

• Data-Driven Strategy: Emphasis on using market, product, and consumer insights to inform strategic decisions and product development.

• Holistic Approach: Integrating strategies across all functions (F.A.M.E.S. - Fashion, Art, Music, Entertainment, Sport) to create a cohesive brand experience.

• Agile Execution: While strategic planning is long-term, the role requires translating these into actionable, iterative plans that can adapt to fast-changing market dynamics.

• Process Optimization: A core function is to improve management of strategic initiatives and drive efficiency-building efforts.

Company Website: https://www.pvh.com/ and https://careers.pvh.com/

📝 Enhancement Note: PVH Corp. operates iconic brands like Tommy Hilfiger and Calvin Klein, positioning this role at the intersection of global fashion, brand management, and strategic business operations. The company's focus on "brand builders" and "driving fashion forward for good" suggests a culture that values creativity, impact, and a forward-thinking approach. The scale of PVH implies a need for robust processes and the ability to manage complexity.

📈 Career & Growth Analysis

Operations Career Level: This is a Director-level position, signifying a senior leadership role with significant responsibility for strategic direction, team management, and cross-functional influence. It sits at a crucial juncture, bridging executive vision with operational execution within the product domain.

Reporting Structure:

• The Director reports directly to the VP, Product Strategy & Operations.

• This position requires extensive collaboration with other VPs and Directors across product, marketing, sales, and supply chain functions, as well as regional leadership.

Operations Impact:

• The primary impact of this role is driving profitable growth and enhancing brand equity through strategic product initiatives.

• It influences long-term product vision, market positioning, and operational efficiency, directly contributing to PVH's goal of becoming the most desirable lifestyle brands.

Growth Opportunities:

• Leadership Advancement: Potential to progress to VP or other senior leadership roles within Product Strategy, Operations, or broader business functions at PVH.

• Strategic Specialization: Deepen expertise in fashion industry strategy, global market dynamics, and brand portfolio management.

• Cross-Functional Mobility: Opportunities to move into related areas such as Brand Management, Merchandising Strategy, or Business Development within PVH's global structure.

• Transformation Leadership: Gain experience leading significant organizational and strategic transformations within a major multinational corporation.

📝 Enhancement Note: The Director title at PVH, especially within a core function like Product Strategy & Operations, offers a significant platform for career growth. The role is designed to develop leaders capable of navigating complex global markets and driving strategic change within a major fashion conglomerate.

🌐 Work Environment

Office Type: This is an on-site role based at PVH's global headquarters for Tommy Hilfiger in Amsterdam. The description highlights a vibrant, amenity-rich campus environment.

Office Location(s):

Workspace Context:

• Collaborative Hub: The Amsterdam campus is designed to foster collaboration, with extensive food and beverage offerings, social events, and a focus on community building. This suggests an environment where informal interactions and team synergy are encouraged.

• Brand Immersion: Working at the global headquarters provides direct exposure to brand activities, seasonal launches, and the creative energy that drives Tommy Hilfiger and Calvin Klein.

• State-of-the-Art Facilities: The campus includes amenities like an onsite gym, meditation studio, and various social spaces, indicating a company that invests in employee well-being and a positive work experience.

Work Schedule:

• While a standard 40-hour work week is mentioned, the nature of a Director-level strategic role in a fast-paced industry often requires flexibility and dedication to meet critical deadlines and ensure successful execution of strategic initiatives.

📝 Enhancement Note: The Amsterdam campus environment is presented as a major draw, emphasizing not just a place to work but a hub for innovation, collaboration, and employee well-being. This suggests a culture that values employee experience and fosters a strong sense of community.

📄 Application & Portfolio Review Process

Interview Process:

Candidates can expect a multi-stage interview process designed to assess strategic acumen, leadership capabilities, and cultural fit.

1. Initial Screening: HR or recruiter call to assess basic qualifications, experience, and motivation for the role.

2. Hiring Manager Interview: In-depth discussion with the VP, Product Strategy & Operations, focusing on strategic thinking, leadership style, and operational approach.

3. Team/Peer Interviews: Meetings with key stakeholders from the Product Strategy team, other departments (e.g., Merchandising, Marketing), and potentially peers to evaluate collaboration skills and cross-functional alignment.

4. Case Study/Presentation: A common component for senior strategy roles. Candidates may be asked to prepare and present an analysis of a strategic challenge, a proposed initiative, or a competitive landscape assessment relevant to Tommy Hilfiger. This will heavily focus on portfolio elements.

5. Executive Interview: Final interview with a senior executive (e.g., SVP, Chief Product Officer) to assess strategic vision, leadership impact, and overall fit with PVH's executive team.

Portfolio Review Tips:

• Strategic Depth: Showcase case studies that clearly articulate a complex problem, the strategic thinking applied, the methodology used, and the quantifiable business impact (revenue growth, efficiency gains, market share improvement).

• Process & Governance: Highlight your approach to developing strategic roadmaps, establishing governance routines, managing dependencies, and ensuring accountability across cross-functional teams.

• Leadership & Collaboration: Include examples demonstrating how you've led teams, mentored individuals, influenced stakeholders without direct authority, and fostered collaboration in complex environments.

• Fashion Industry Relevance: Tailor examples to demonstrate understanding of the fashion industry, consumer behavior, and brand strategy within this context.

• Presentation Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, with clear summaries for each piece. Be prepared to walk through key examples in detail.

Challenge Preparation:

• Strategic Analysis: Be ready to analyze a hypothetical market or product challenge, propose strategic options, and outline an execution plan with key success metrics.

• Operational Frameworks: Prepare to discuss your frameworks for managing strategic initiatives, including risk assessment, resource allocation, and stakeholder management.

• Leadership Scenarios: Anticipate questions about how you handle team conflicts, motivate underperforming team members, and drive change in resistant environments.

• Company Research: Thoroughly research PVH, Tommy Hilfiger, their competitors, market trends in fashion, and their stated values. Be prepared to articulate how your strategy aligns with their brand and business objectives.

📝 Enhancement Note: Given the Director level and the emphasis on strategic initiatives, a robust portfolio demonstrating past successes in strategy development, execution, and leadership is likely to be a critical component of the evaluation process. The interview process will likely probe deeply into how candidates approach problem-solving and drive tangible results.

🛠 Tools & Technology Stack

Primary Tools:

• Microsoft Office Suite: Advanced proficiency in Excel (for financial modeling, data analysis, forecasting) and PowerPoint (for executive presentations, strategic roadmaps, business cases) is explicitly required.

• Project Management Software: While not explicitly listed, experience with tools like Asana, Jira, Monday.com, or similar platforms for managing strategic initiatives, tracking dependencies, and facilitating cross-functional workflows is highly probable.

• Collaboration Platforms: Proficiency in tools like Microsoft Teams, Slack, or Google Workspace for communication and collaboration across globally distributed teams.

Analytics & Reporting:

• Business Intelligence (BI) Tools: Familiarity with BI tools like Tableau, Power BI, or Looker for data visualization, performance tracking, and generating insights from strategic initiative outcomes.

• Data Analysis Tools: Experience with statistical software or advanced Excel functions for analyzing consumer behavior, market trends, and operational efficiencies.

CRM & Automation:

• CRM Systems: Understanding of how CRM data (e.g., Salesforce) informs product strategy and consumer insights, even if not directly managing the system.

• Product Lifecycle Management (PLM) Systems: Familiarity or experience with PLM systems (e.g., Centric PLM, PTC FlexPLM) is likely beneficial for understanding product development workflows and strategic integration.

📝 Enhancement Note: The explicit mention of advanced Excel and PowerPoint points to a strong analytical and presentation-heavy component of the role. Beyond these, a Director of Product Strategy would typically leverage project management and BI tools to manage complex initiatives and communicate strategic performance.

👥 Team Culture & Values

Operations Values:

• Brand Focus: A deep commitment to building and enhancing iconic lifestyle brands like Tommy Hilfiger and Calvin Klein, ensuring all strategic decisions align with brand integrity and consumer appeal.

• Data-Driven Decision Making: A strong emphasis on leveraging market, consumer, and operational data to inform strategic planning and measure the impact of initiatives.

• Collaboration & Partnership: A culture that values strong cross-functional relationships, open communication, and collective achievement as "one team with one vision and one plan."

• Innovation & Agility: Encouragement of creative problem-solving, continuous improvement, and the ability to adapt to fast-changing market dynamics and consumer preferences.

• Accountability & Execution: A commitment to translating strategy into concrete action, with clear ownership, robust governance, and a focus on delivering sustainable results.

• Inclusion & Diversity: PVH actively promotes an inclusive environment where every individual is valued and heard, fostering a strong sense of belonging.

Collaboration Style:

• Cross-Functional Integration: The role requires proactive engagement with diverse departments (Design, Merchandising, Marketing, Sales, Supply Chain, Regional teams) to ensure strategic alignment and integrated execution.

• Stakeholder Management: A consultative approach to working with business partners and leaders, providing strategic guidance, driving alignment, and holding stakeholders accountable.

• Transparent Communication: Maintaining open lines of communication, providing regular updates, and facilitating clear decision-making processes.

• Feedback Culture: An environment that encourages constructive feedback to drive continuous improvement in strategies, processes, and team performance.

📝 Enhancement Note: PVH's stated values ("Power of Us," "driving fashion forward for good," focus on Inclusion & Diversity) are integral to understanding the team culture. The emphasis on collaboration and a unified vision ("one team, one vision, one plan") is crucial for success in this cross-functional role.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity & Ambiguity: Operating within a large multinational organization with diverse business units, regions, and product lines presents inherent complexity and requires comfort with ambiguity.

• Influencing Without Authority: The need to drive strategic alignment and execution across departments where direct reporting lines do not exist requires strong influencing and negotiation skills.

• Balancing Long-Term Vision with Short-Term Demands: Synthesizing long-term strategic goals with the immediate needs and pressures of seasonal planning and execution in the fast-paced fashion industry.

• Driving Organizational Transformation: Implementing new strategies or processes can face resistance; leading change effectively requires resilience, clear communication, and strong stakeholder buy-in.

• Global vs. Local Alignment: Ensuring that global product strategies are relevant and effectively adapted to diverse regional market needs and consumer preferences.

Learning & Development Opportunities:

• Strategic Leadership: Direct experience in shaping and executing global product strategies for two of the world's leading fashion brands.

• Industry Expertise: Deepening knowledge of the global fashion retail landscape, consumer trends, and competitive dynamics.

• Transformation Experience: Gaining hands-on experience in driving organizational transformation and operational efficiency improvements within a major corporation.

• Executive Exposure: Frequent interaction with senior leadership, providing insights into high-level strategic decision-making and brand management.

• Formal Training: Access to PVH University for ongoing professional development and leadership training programs.

• Mentorship: Potential for mentorship from senior leaders within PVH's extensive network.

📝 Enhancement Note: The challenges highlight the strategic and leadership demands of the role, emphasizing the need for adaptability, strong interpersonal skills, and a results-oriented mindset. The growth opportunities underscore the significant potential for professional development within PVH's global structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a long-term product strategy. What was your process, what were the key challenges, and what was the ultimate business impact?" (Focus on strategic planning, execution, and ROI).

• "How would you translate a high-level brand vision into actionable product initiatives for different business units (e.g., Tommy Jeans vs. core Tommy Hilfiger)?" (Focus on translation, prioritization, and cross-functional alignment).

• "Walk us through your approach to establishing governance for strategic initiatives within a large, complex organization. How do you ensure accountability and manage dependencies?" (Focus on process, governance, and stakeholder management).

Company & Culture Questions:

• "What excites you about PVH and the Tommy Hilfiger brand specifically? How do you see your strategic vision aligning with our brand values and F.A.M.E.S. approach?" (Focus on brand passion, cultural fit, and strategic alignment).

• "How do you foster collaboration and influence stakeholders across different departments when you don't have direct authority?" (Focus on influencing skills and cross-functional collaboration).

• "Describe your leadership style and how you develop and motivate a team of strategists." (Focus on people leadership and team development).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your strategic approach, the actions taken (including team leadership and cross-functional collaboration), the results achieved (quantified with metrics), and key learnings.

• Highlight Process: Emphasize how you achieved the results. Showcase your frameworks for strategic planning, initiative management, and governance.

• Showcase Leadership: Use examples to demonstrate your ability to lead teams, mentor individuals, and influence stakeholders.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the business impact of your strategic initiatives (e.g., revenue growth, cost savings, market share increase, efficiency improvements).

• Tailor to PVH: Connect your experience and examples to PVH's brands, values, and strategic objectives. Demonstrate a clear understanding of the fashion industry context.

• Be Concise and Clear: Prepare a summary presentation that is easy to follow, visually engaging, and highlights the most impactful aspects of your portfolio. Practice your delivery to ensure clarity and confidence.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership effectiveness, and a deep understanding of the fashion industry, coupled with the ability to drive execution and manage complex initiatives within a global corporate structure. The portfolio presentation is a key opportunity to showcase these capabilities.

📌 Application Steps

To apply for this Director of Product Strategy position:

• Submit your application through the provided Workday link: https://pvh.wd1.myworkdayjobs.com/PVH_Careers/job/Amsterdam-NL/Director-of-Product-Strategy_R58276

• Tailor Your Resume: Optimize your resume to highlight your experience in strategic planning, product strategy, team leadership, and driving organizational transformation. Use keywords from the job description and ensure your achievements are quantifiable.

• Prepare Your Portfolio: Curate a selection of your most impactful strategic projects. Focus on case studies that demonstrate your ability to develop and execute strategies, manage complex initiatives, lead teams, and achieve measurable business results. Be ready to present 2-3 key examples in detail.

• Research PVH and Tommy Hilfiger: Thoroughly understand the company's brands, values, business strategy, market position, and recent initiatives. Consider how your strategic approach aligns with their goals.

• Practice Your Interview Responses: Prepare for common strategy, leadership, and behavioral questions. Practice articulating your experience and approach clearly and concisely, especially when discussing your portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.