Digital UX/UI Designer

📍 Job Overview

Job Title: Digital UX/UI Designer

Company: Doc's Diesel

Location: Remote (Bryan, Ohio)

Job Type: Full-time

Category: Digital Design / Ecommerce Operations

Date Posted: December 12, 2025

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the design and implementation of high-converting digital experiences for the Doc's Diesel ecommerce platform, with a strong emphasis on user interface (UI) and user experience (UX) principles.

• Translate brand storytelling and marketing objectives into visually compelling and functionally intuitive website designs, particularly for landing pages, hero sections, and product galleries.

• Directly implement and manage website designs within the Shopify platform, leveraging theme editors and approved tools to ensure production-ready assets.

• Collaborate closely with Creative, Marketing, and Ecommerce teams to align design strategies with business goals, optimize conversion rates, and enhance customer journeys.

📝 Enhancement Note: This role sits within the Ecommerce department, reporting to the Head of Ecom. It bridges the gap between creative design and practical implementation, requiring a blend of aesthetic sensibility and technical proficiency in a direct-to-consumer (DTC) ecommerce environment. The focus on "conversion-minded digital designs" and direct Shopify implementation positions this as a crucial role for driving online revenue through optimized user interfaces.

📈 Primary Responsibilities

• Digital Asset Design: Create high-quality digital assets, including homepage heroes, landing page collection headers, gallery imagery, and full landing pages, ensuring they align with brand standards and modern design aesthetics.

• UI/UX Design & Implementation: Develop user-centered wireframes, user flows, and high-fidelity UI designs that enhance customer discovery, education, and conversion, with a focus on intuitive and responsive layouts.

• Shopify Platform Management: Build and update Shopify landing pages using the theme editor or other approved page-building tools, ensuring accurate implementation and basic quality assurance for layout integrity, responsiveness, and functionality.

• Performance and Optimization Support: Assist in A/B testing of key design elements (e.g., CTAs, forms, layouts) and analyze website analytics and heatmaps to identify areas for design improvement and iterative optimization.

• Cross-Functional Collaboration: Partner with the Head of Ecommerce and other stakeholders on new launches, marketing campaigns, ongoing optimizations, and seasonal content updates, clearly communicating design rationales, timelines, and progress.

• Design System Stewardship: Maintain and contribute to a digital design system, ensuring consistency in colors, typography, spacing, and components across all digital touchpoints to reinforce brand identity.

• Production File Preparation: Deliver organized, annotated, and production-ready design files optimized for web performance, speed, and cross-device compatibility.

📝 Enhancement Note: The responsibilities highlight a hands-on role that requires not only creative design skills but also the technical ability to implement those designs directly in Shopify. This dual capability is critical for a lean ecommerce team aiming for agility and efficient execution of digital marketing initiatives. The emphasis on performance and optimization suggests a data-driven approach to design, where user behavior analytics inform iterative improvements.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundational understanding of design principles, often acquired through formal education in Graphic Design, Interaction Design, or a related field, is expected.

Experience: 3+ years of professional digital design experience, with a strong preference for candidates with experience in ecommerce, direct-to-consumer (DTC) brands, or consumer goods industries.

Required Skills:

• Digital Design Mastery: Proven ability to design high-quality digital assets for websites and ecommerce, including hero sections, landing pages, and galleries.

• UI/UX Fundamentals: Deep understanding of user experience best practices, user-centered design principles, responsive design, and digital content hierarchy.

• Shopify Proficiency: Hands-on experience implementing designs within the Shopify platform using theme editors and page-builder tools.

• Design Software Proficiency: Advanced skills in design and prototyping tools such as Figma or Adobe XD for wireframing and UI design.

• Visual Design Acumen: Strong application of visual design principles including layout, typography, color theory, and hierarchy to create clean, engaging, and conversion-focused experiences.

• Attention to Detail: Meticulous approach to delivering polished, production-ready files optimized for speed, responsiveness, and clarity across all devices.

• Communication Skills: Excellent verbal and written communication abilities, with a knack for articulating design decisions and rationale clearly to cross-functional teams.

Preferred Skills:

• Conversion Rate Optimization (CRO): Experience supporting CRO initiatives, including A/B testing of design elements, CTAs, and forms.

• Web Development Fundamentals: Basic knowledge of HTML, CSS, and Liquid templating language to facilitate collaboration with developers and understand platform constraints.

• Performance Marketing Design: Experience designing for performance marketing funnels, campaign landing pages, or other conversion-oriented digital assets.

• Analytics & User Behavior Tools: Familiarity with ecommerce analytics platforms, heatmaps, or session replay tools to inform design decisions.

📝 Enhancement Note: The "Preferred Skills" section indicates a desire for a candidate who can not only design but also contribute to the analytical side of ecommerce optimization. Basic knowledge of HTML/CSS/Liquid is highly valuable for a designer working within a platform like Shopify, as it allows for greater autonomy and more effective communication with technical teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Quality: Showcase a range of high-quality digital designs, with a clear emphasis on website layouts, landing pages, and ecommerce-specific user interfaces.

• Conversion-Focused Examples: Include case studies or examples that illustrate how your designs have contributed to business goals, such as increased conversion rates, engagement, or sales.

• Shopify Implementation Evidence: Provide examples of designs you have implemented directly within Shopify or similar ecommerce platforms, highlighting your ability to translate designs into functional web pages.

• UI/UX Process Documentation: Present wireframes, user flows, and high-fidelity mockups that demonstrate your understanding of user-centered design principles and how you approach problem-solving.

Process Documentation:

• Design Workflow Examples: Illustrate your typical design process from brief to final asset, including how you gather requirements, ideate, iterate, and finalize designs.

• System Integration Insights: Detail your experience working with design systems, component libraries, or brand guidelines to ensure consistency and efficiency in design output.

• Collaboration & Feedback Loops: Explain how you incorporate feedback from stakeholders and collaborate with marketing, development, or product teams throughout the design lifecycle.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to clearly articulate not just aesthetic capabilities but also the practical application of design skills within an ecommerce context, specifically on Shopify. Evidence of the candidate's ability to directly implement and optimize designs will be a significant differentiator.

💵 Compensation & Benefits

Salary Range: $60,000 - $70,000 annually.

Benefits:

• Competitive Salary: $60,000 - $70,000 annually.

• Remote Schedule Flexibility: Enjoy the benefits of a fully remote work arrangement.

• Comprehensive Health Coverage: Health, Vision, and Dental Insurance offerings to support your well-being.

• Life Insurance: Provided to offer peace of mind.

• Retirement Savings: Simple IRA plan available with a 3% company match after 60 days of employment, supporting long-term financial planning.

• Paid Time Off (PTO): Generous PTO to ensure work-life balance.

• Professional Development: Opportunities for continued learning, skill enhancement, and career growth within the company.

• Innovative Work Environment: Access to a collaborative and forward-thinking team culture.

Working Hours: This is a full-time position, likely requiring approximately 40 hours per week. While remote, maintaining consistent availability during core business hours for collaboration is expected.

📝 Enhancement Note: The salary range provided is typical for a mid-level UX/UI Designer with 3+ years of experience, particularly in a remote capacity, in the US market. The benefits package is robust, offering standard health coverage, retirement savings with a company match, and professional growth opportunities, which are attractive incentives for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ecommerce / Automotive Aftermarket (Doc's Diesel specializes in diesel performance parts and accessories). This industry requires a keen understanding of product functionality, customer needs, and effective digital merchandising.

Company Size: While not explicitly stated, the presence of a dedicated "Head of Ecom" and a structured benefits package suggests a growing company, likely in the small to medium-sized business (SMB) range, with ambitions to scale its online presence.

Founded: The founding date of Doc's Diesel is not provided, but its specialization implies a history within the diesel performance market, likely translating into a strong brand identity and established customer base that the ecommerce platform serves.

Team Structure:

• Ecommerce Department: This role is part of the Ecommerce department, reporting directly to the Head of Ecom.

• Cross-Functional Collaboration: The designer will work closely with Creative and Marketing teams, indicating a collaborative structure where design supports broader business objectives.

• Reporting Hierarchy: The direct report to the Head of Ecom suggests a streamlined decision-making process within the ecommerce function.

Methodology:

• Conversion-Oriented Design: The company prioritizes high-performing, conversion-minded digital experiences, suggesting a data-driven approach to design that focuses on measurable outcomes.

• Brand Storytelling: Emphasis on bringing brand storytelling to life through modern digital layouts indicates a focus on engaging the customer beyond just product features.

• Agile Implementation: The requirement for direct Shopify implementation points towards an agile workflow where designs can be quickly deployed and iterated upon.

Company Website: https://docsdiesel.com/

📝 Enhancement Note: Understanding Doc's Diesel's niche in the diesel aftermarket industry is crucial. Designers should be prepared to engage with a specific customer segment and understand the technical aspects that appeal to them. The company's focus on ecommerce growth implies a dynamic environment where design plays a direct role in revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Digital UX/UI Designer," focusing on the execution and implementation of digital design within an ecommerce context. It's a hands-on role with significant ownership over the visual and interactive elements of the company's online storefront.

Reporting Structure: The designer reports directly to the Head of Ecom. This close reporting line allows for clear direction and feedback, as well as direct influence on the ecommerce strategy from a design perspective.

Operations Impact: The designer's work directly impacts the company's online revenue and customer acquisition/retention. By creating polished, conversion-minded designs and optimizing the user experience on Shopify, the role is instrumental in improving key ecommerce metrics such as conversion rates, average order value, and customer engagement.

Growth Opportunities:

• Specialization in Ecommerce Design: Deepen expertise in designing for direct-to-consumer (DTC) ecommerce, understanding conversion rate optimization (CRO) principles, and mastering Shopify platform capabilities.

• Leadership in Design Systems: Potentially take ownership of the digital design system, evolving it and ensuring its consistent application across all digital touchpoints.

• Strategic Design Input: With proven success, transition into a more strategic design role, contributing to broader ecommerce strategy, user research, and conversion optimization planning.

• Cross-Functional Skill Development: Gain further experience in marketing, analytics, and A/B testing, broadening skill sets beyond pure design.

📝 Enhancement Note: The growth potential here is tied to the success of the ecommerce channel. By demonstrating an ability to drive measurable results through design, the individual can carve out a more influential path within the organization, potentially leading design initiatives or specializing further in ecommerce optimization.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and autonomy for the employee, eliminating commute times and allowing for a personalized home office setup.

Office Location(s): While the company headquarters is in Bryan, Ohio, this position is designated as fully remote, meaning the employee can work from anywhere. However, for payroll and compliance purposes, candidates may be expected to reside within the United States.

Workspace Context:

• Autonomy and Flexibility: As a remote role, the designer will manage their own schedule and workspace, requiring strong self-discipline and time management skills.

• Digital Collaboration Tools: Expect to utilize various digital collaboration platforms (e.g., Slack, Zoom, project management software) for communication and teamwork.

• Team Interaction: While remote, the role emphasizes cross-functional collaboration, suggesting regular virtual meetings and active participation in team discussions.

Work Schedule: This is a full-time position, implying a standard 40-hour work week. While remote work offers flexibility, there will be expectations for availability during core business hours for meetings, real-time collaboration, and timely responses to team communications.

📝 Enhancement Note: For a remote role, it's important for candidates to highlight their ability to work independently, manage their time effectively, and maintain strong communication channels in a virtual setting. Familiarity with remote collaboration tools is a significant advantage.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Applications will be reviewed starting in the first week of January, with a focus on resume and portfolio quality.

• Phone Screen: A preliminary conversation to assess basic qualifications, experience, and cultural fit. Prepare to discuss your background and interest in the role.

• Portfolio Review & Interview: A more in-depth discussion where you will present your portfolio, walk through key projects, and explain your design process and rationale. Expect questions related to UX/UI principles, ecommerce design, and Shopify implementation.

• Skills Assessment/Case Study: Potentially a design challenge or case study related to ecommerce optimization or landing page design to evaluate practical skills and problem-solving abilities.

• Final Interview: May involve meeting with additional team members or the Head of Ecom for final assessment.

Portfolio Review Tips:

• Highlight Ecommerce Success: Prioritize projects that demonstrate your ability to design for conversion, user engagement, and brand storytelling within an ecommerce context.

• Showcase Shopify Experience: Include examples of pages or features you've built or designed for Shopify. If direct implementation is your strength, show how you've leveraged the platform's capabilities.

• Explain Your Process: For each project, articulate the problem, your approach, design decisions, and the resulting outcomes or learnings. Use wireframes and user flows to illustrate your UX thinking.

• Address Performance & Optimization: If possible, include examples where your designs led to measurable improvements (e.g., increased conversion rates, reduced bounce rates) or how you used data to inform design.

• Keep it Concise and Targeted: Focus on 3-5 of your strongest, most relevant projects. Ensure high-fidelity mockups are clear and well-annotated.

Challenge Preparation:

• Research Doc's Diesel: Understand their brand, products, target audience, and existing website. Identify potential areas for design improvement.

• Practice Shopify Design: Familiarize yourself with common Shopify theme structures, section types, and page-building capabilities.

• Prepare for CRO Questions: Be ready to discuss how design impacts conversion rates and how you would approach A/B testing for specific elements.

• Articulate Design Rationale: Practice explaining why you made certain design choices, linking them back to user needs, business goals, and design principles.

📝 Enhancement Note: The emphasis on a portfolio showing "high-quality digital design," "UI layouts," "landing pages," and "ecommerce-focused work" means candidates must curate their submissions carefully. Direct experience with Shopify implementation is a key differentiator, so showcasing this will be critical. The interview process will likely test both creative and practical application skills.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma or Adobe XD: Essential for wireframing, UI design, and prototyping. Proficiency in at least one of these is a requirement.

Ecommerce Platform:

• Shopify: Direct implementation and management experience within the Shopify theme editor or page-builder tools is crucial.

Web Content & Implementation:

• Basic HTML/CSS/Liquid: Preferred skills for understanding web structure and collaborating with developers on Shopify customizations.

Analytics & Optimization Tools (Preferred):

• Ecommerce Analytics Platforms: Familiarity with tools like Google Analytics, Shopify Analytics, or similar to understand user behavior and performance metrics.

• Heatmap & Session Replay Tools: Experience with tools like Hotjar, Crazy Egg, or FullStory to visualize user interactions and identify usability issues.

Collaboration & Project Management:

• Communication Platforms: Slack, Microsoft Teams, or similar for daily team communication.

• Video Conferencing: Zoom, Google Meet, or similar for meetings and presentations.

• Project Management Tools: Potentially Asana, Trello, Jira, or similar for task tracking and workflow management.

📝 Enhancement Note: The core technical requirement is proficiency in Figma/Adobe XD and hands-on Shopify implementation. The preferred skills in HTML/CSS/Liquid and analytics tools indicate a desire for a designer who can contribute beyond visual creation and actively participate in optimization efforts.

👥 Team Culture & Values

Operations Values:

• Design Excellence & Brand Integrity: A commitment to maintaining high design standards and ensuring brand consistency across all digital touchpoints.

• Data-Driven Optimization: A belief in using analytics and user feedback to inform design decisions and drive continuous improvement in ecommerce performance.

• Collaboration & Communication: Valuing open communication, teamwork, and the ability to work effectively with diverse teams to achieve shared goals.

• Agility & Efficiency: An approach that embraces iterative design, quick implementation, and efficient problem-solving to keep pace with the dynamic ecommerce landscape.

• Customer-Centricity: A focus on understanding and meeting the needs of the customer to create intuitive and engaging online experiences.

Collaboration Style:

• Cross-Functional Partnership: Expect to work closely with individuals from Marketing, Creative, and Ecommerce departments, requiring strong interpersonal and communication skills.

• Feedback Integration: A culture that encourages constructive feedback and iteration to refine designs and achieve optimal outcomes.

• Shared Ownership: A collaborative environment where team members feel empowered to contribute ideas and take ownership of projects, working together towards common ecommerce objectives.

📝 Enhancement Note: The company seems to value a blend of creative talent, technical execution, and collaborative spirit. The remote nature of the role means that strong communication and a proactive approach to collaboration are essential for building cohesive team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: The primary challenge will be to create visually appealing designs that also drive measurable business outcomes, requiring a strategic approach to user interface and user experience.

• Direct Implementation Demands: Directly implementing designs within Shopify can be demanding, requiring attention to detail, an understanding of platform limitations, and the ability to troubleshoot basic layout issues.

• Remote Collaboration Dynamics: Maintaining strong communication and collaborative relationships with a remote team requires proactive effort and effective use of digital tools.

• Rapid Iteration in Ecommerce: The fast-paced nature of ecommerce often requires quick turnaround times for design updates and optimizations, demanding adaptability and efficient workflow management.

Learning & Development Opportunities:

• Deep Dive into Shopify Ecosystem: Extensive experience with Shopify theme development, app integrations, and best practices for ecommerce optimization.

• Conversion Rate Optimization (CRO) Expertise: Hands-on experience with A/B testing, user behavior analysis, and data-informed design strategies to boost conversion rates.

• Specialization in DTC Ecommerce Design: Developing a niche expertise in designing for direct-to-consumer brands, understanding customer psychology, and crafting compelling brand narratives online.

• Cross-Functional Skill Expansion: Gaining exposure to marketing campaign strategies, analytics interpretation, and performance marketing principles.

📝 Enhancement Note: This role offers a fantastic opportunity for growth, particularly for designers who want to specialize in the high-demand field of ecommerce and conversion optimization. The challenges are inherent to a growth-oriented online business and provide fertile ground for skill development.

💡 Interview Preparation

Strategy Questions:

• Design Strategy for Conversion: "Describe a time you designed a landing page or website element specifically to improve conversion rates. What was your process, what metrics did you consider, and what was the outcome?" (Prepare a case study from your portfolio.)

• Shopify Implementation Approach: "How would you approach designing and implementing a new homepage hero section for Doc's Diesel on Shopify to tell a compelling brand story and drive traffic to specific product categories?" (Think about theme editor capabilities and potential custom sections.)

• Balancing Brand and Performance: "How do you ensure your designs align with brand identity while also meeting strict performance and conversion goals?" (Discuss your process for finding this balance.)

Company & Culture Questions:

• Understanding Doc's Diesel: "What do you know about Doc's Diesel and the diesel aftermarket industry? How would your design philosophy cater to this specific customer base?" (Research the company and its competitors.)

• Remote Collaboration: "How do you stay connected and collaborate effectively with a remote team? What tools do you prefer, and how do you ensure clear communication?" (Highlight your experience with remote work.)

• Design System Contribution: "Describe your experience with design systems. How would you approach contributing to or evolving a digital design system for an ecommerce brand?" (Discuss your understanding of consistency and scalability.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business problem, your role, your design solution, and the measurable results or key learnings. Quantify achievements whenever possible.

• Demonstrate Shopify Skills: If you have direct implementation examples, be ready to show them and explain the technical considerations and your process within Shopify.

• Walk Through UX Process: For UX-heavy projects, use wireframes and user flows to illustrate your thought process and how you arrived at the final UI.

• Tailor to Doc's Diesel: Be prepared to discuss how your skills and portfolio projects are directly relevant to the needs of Doc's Diesel and their ecommerce goals.

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Be prepared to deconstruct your projects, explain your decision-making process, and demonstrate how your work directly contributes to business objectives within an ecommerce context. Researching Doc's Diesel's current website and understanding their niche will be crucial for answering company-specific questions.

📌 Application Steps

To apply for this Digital UX/UI Designer position:

• Submit your application through the provided BambooHR link: https://docsdiesel.bamboohr.com/careers/51

• Curate Your Portfolio: Select 3-5 of your most relevant projects, prioritizing those that showcase strong ecommerce design, UI/UX principles, Shopify implementation, and conversion-focused outcomes. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Dribbble, PDF).

• Tailor Your Resume: Highlight your 3+ years of digital design experience, specifically mentioning ecommerce, DTC, and Shopify. Use keywords from the job description such as "UX/UI," "Shopify implementation," "conversion-minded," "Figma/Adobe XD," and "responsive design."

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of UX/UI best practices, and how your work drives business results. Practice explaining your portfolio projects with a focus on impact and problem-solving.

• Research Doc's Diesel: Familiarize yourself with their brand, products, target audience, and existing website. Consider what design improvements you might suggest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding company culture and specific interview processes, should be verified directly with the hiring organization before making application decisions. Applications and portfolios will be reviewed starting in the first week of January.