Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer

Company: Nike, Inc.

Location: Beaverton, Oregon, United States

Job Type: Full-Time

Category: Digital Product Design / UX/UI

Date Posted: April 29, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid (Remote from anywhere in the US with restrictions)

🚀 Role Summary

• Design and develop user-centered digital products and experiences, focusing on intuitive and engaging interfaces for Nike's diverse customer base.

• Drive innovation in digital product design by creating, evaluating, and modifying prototypes to support evolving hardware and software application development.

• Conduct in-depth user research, including developing user profiles, analyzing human error control, and addressing display and visual interaction issues.

• Apply user experience (UX) and user interface (UI) design principles throughout the product development lifecycle, from concept to implementation.

• Collaborate with cross-functional teams, including engineers and product managers, to translate user needs and business requirements into compelling digital solutions.

📝 Enhancement Note: While the title is "Digital Product Designer," the responsibilities and required skills heavily lean into UX/UI design, service design, and human-centered design principles. This role is critical for shaping Nike's digital ecosystem, impacting how consumers interact with the brand across various platforms. The inclusion of "AI/ML" suggests an opportunity to integrate emerging technologies into the design process.

📈 Primary Responsibilities

• Create, evaluate, and iterate on digital product designs, prototypes, and user flows to enhance user experience and meet product objectives.

• Develop comprehensive user profiles and task analyses, with a strong emphasis on human error control, display issues, and visual interaction design.

• Apply robust software design and usability processes to investigate and resolve technical and user experience challenges.

• Provide expert product usability evaluation and support to product development teams, ensuring designs are aligned with user needs and business goals.

• Define and articulate user requirements and internal structures for new and existing digital products, ensuring clarity and actionable insights for development teams.

• Design user-centered solutions that consider tactile methods, visual graphics, web interfaces, multimedia, voice response, and conversational user interactions.

• Contribute to the development of design concepts and implementation strategies, providing critical input on user design considerations.

• Integrate AI/ML capabilities into product design to create more intelligent and personalized user experiences.

• Ensure all digital products adhere to accessibility design standards and best practices.

📝 Enhancement Note: The description emphasizes a hands-on approach to design, from ideation and prototyping to evaluation and iteration. The inclusion of "running coaching, culture, and industry firsthand knowledge" suggests that understanding Nike's core business and user base is paramount for effective design.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• User Experience (UX) Design: Proven ability to conduct user research, create user journeys, wireframes, and information architecture.

• User Interface (UI) Design: Expertise in creating visually appealing, intuitive, and functional interfaces.

• Service/Systems Design: Understanding of how to design end-to-end user experiences across multiple touchpoints and systems.

• Accessibility Design: Deep knowledge of WCAG guidelines and best practices for creating inclusive digital products.

• Human-Centered Design: A strong philosophy and practical application of designing with the user at the forefront.

• Adobe Creative Suite: Proficiency in industry-standard design and prototyping tools within the Adobe ecosystem.

• Figma Software: Expertise in using Figma for collaborative design, prototyping, and handoff.

• Digital Prototyping Software: Experience with relevant tools for creating interactive prototypes (e.g., InVision, ProtoPie, Axure).

• AI/ML Concepts: Understanding of how AI and Machine Learning can be applied to enhance user experiences and product functionality.

Preferred Skills:

• Experience working within a large, global consumer brands environment.

• Familiarity with agile development methodologies.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to inform design decisions.

• Experience with user testing methodologies and incorporating feedback into iterative design processes.

• Strong visual design and storytelling abilities.

📝 Enhancement Note: The "5 years of post-baccalaureate experience" requirement is specific and should be carefully addressed by applicants. The combination of core UX/UI skills with specialized areas like Service/Systems Design and AI/ML indicates a need for a well-rounded and forward-thinking designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of UX/UI Process: Showcase a clear understanding of the design thinking process, from problem definition and research to ideation, prototyping, testing, and iteration.

• Case Studies: Present detailed case studies of 2-3 significant digital product design projects. Each case study should highlight the problem statement, your role, the design challenges, your approach, key design decisions, and the measurable impact or outcomes.

• Prototyping Examples: Include interactive prototypes or detailed walkthroughs of prototypes that demonstrate user flows, key interactions, and the overall user experience.

• System Design Thinking: Illustrate your ability to design cohesive experiences across multiple digital touchpoints and systems, showing how different components of a digital product or service work together.

• Accessibility Integration: Provide examples of how accessibility principles were incorporated into your designs, demonstrating an understanding of inclusive design.

Process Documentation:

• Clearly articulate the design methodologies and research techniques used in your projects.

• Document the rationale behind key design decisions, linking them to user needs, business goals, and data insights.

• Showcase how you collaborated with cross-functional teams (e.g., engineers, product managers, researchers) throughout the design process.

• Illustrate how you leveraged feedback from user testing and stakeholder reviews to refine designs.

📝 Enhancement Note: A robust portfolio is crucial for this role. Applicants should focus on showcasing their end-to-end design process and the tangible impact of their work, particularly in how they addressed user challenges and integrated complex system requirements.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance.

• Retirement Savings Plan: 401(k) with company match.

• Paid Time Off: Generous vacation, sick leave, and holidays.

• Employee Discounts: Significant discounts on Nike products and merchandise.

• Wellness Programs: Access to fitness programs, mental health resources, and employee assistance programs.

• Professional Development: Opportunities for training, conferences, and continued learning.

• Remote Work Support: Potential stipends or resources for setting up a home office.

• Accommodation Services: As explicitly mentioned, Nike offers screen readers, sign language interpreters, accessible interview locations, closed captioning, and other reasonable modifications for candidates requiring assistance during the interview process.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• Flexibility may be offered, with the ability to work remotely from anywhere in the U.S. (subject to specific state restrictions).

📝 Enhancement Note: The salary estimate is based on market data for similar roles in the specified location and experience level. Nike is a major employer, and their benefits package is expected to be competitive and comprehensive, with a notable emphasis on supporting candidates with disabilities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Athletic Footwear, Apparel, and Equipment; Retail; Digital Technology.

Company Size: Nike, Inc. is a large, publicly traded corporation with tens of thousands of employees globally. This scale offers significant resources, broad impact, and opportunities for collaboration across diverse teams and geographies.

Founded: 1964. With a long history and strong brand recognition, Nike has established itself as a leader in athletic innovation and consumer engagement.

Team Structure:

• The Digital Product Design team likely operates within a larger Digital Product or Technology division at Nike.

• It will consist of various design specialists (UX researchers, UI designers, interaction designers, visual designers) who collaborate closely.

• This team will report through a design leadership structure, potentially a Director or VP of Design, and will work in close partnership with Product Management, Engineering, Marketing, and Brand teams.

Methodology:

• Agile & Lean Principles: Design work is likely integrated into agile development sprints, requiring iterative design and rapid prototyping.

• Data-Driven Design: Emphasis on using analytics, A/B testing, and user feedback to inform design decisions and measure success.

• Human-Centered Design (HCD): A core philosophy focused on understanding user needs, behaviors, and motivations to create meaningful experiences.

• Design Systems: Utilization and contribution to a comprehensive design system to ensure consistency, efficiency, and scalability across Nike's digital products.

Company Website: https://www.nike.com/

📝 Enhancement Note: Working at Nike means contributing to a globally recognized brand with a mission to inspire and innovate. The culture likely values performance, innovation, and a deep understanding of athletes and consumers. The scale of operations means that design decisions can have a massive impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level. It requires significant autonomy in design execution, the ability to mentor junior designers, and contribute to design strategy discussions. The designer is expected to lead design efforts for specific features or products and influence product direction.

Reporting Structure: The Digital Product Designer will report to a Design Lead, Manager, or Director within the Digital Product organization. They will work in close collaboration with Product Managers, Engineering Leads, and UX Researchers.

Operations Impact: This role has a direct impact on Nike's digital revenue streams, customer engagement, brand perception, and overall consumer experience. By creating seamless and inspiring digital interactions, the designer contributes to customer loyalty, conversion rates, and the strength of Nike's digital ecosystem.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like AI-driven design, accessibility, or complex system design.

• Leadership: Progress into Senior Digital Product Designer, Design Lead, or Managerial roles, overseeing teams and strategic initiatives.

• Cross-Functional Mobility: Transition into Product Management, UX Research, or Brand Strategy roles within Nike.

• Global Exposure: Opportunities to work on global product initiatives and collaborate with international teams.

• Continuous Learning: Access to Nike's extensive learning and development resources, including workshops, conferences, and internal training programs.

📝 Enhancement Note: Nike offers a clear path for growth within its digital and design functions. The emphasis on innovation and brand mission provides a fertile ground for designers looking to make a significant impact and advance their careers.

🌐 Work Environment

Office Type: The position is based in Beaverton, Oregon, at Nike's World Headquarters. This is a large, campus-like environment designed to foster innovation and collaboration. While the role allows for remote work from anywhere in the U.S. (with restrictions), it's likely that on-site collaboration and access to physical resources are integral to the team's workflow.

Office Location(s):

• Primary: Nike World Headquarters, Beaverton, Oregon, USA.

Workspace Context:

• Collaborative Spaces: The Beaverton campus features modern workspaces, design studios, labs, and meeting areas designed for creative collaboration and brainstorming.

• Tools & Technology: Access to high-performance workstations, design software, prototyping tools, and potentially specialized hardware for testing.

• Team Interaction: Opportunities for spontaneous collaboration with designers, engineers, researchers, and product managers, both in-person and through digital collaboration tools.

• Inspiration: Proximity to Nike's athletic facilities, research labs, and brand showcases can provide constant inspiration.

Work Schedule:

• Standard 40-hour work week.

• Flexibility is a key aspect, especially with the remote work option. However, team collaboration and project deadlines will necessitate structured working hours and availability.

📝 Enhancement Note: The hybrid nature of this role, with significant remote flexibility but also the option to work from Nike's iconic headquarters, offers a blend of autonomy and collaborative engagement. Candidates should consider how they best thrive in such an environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review and a brief recruiter call to assess basic qualifications and cultural fit.

• Portfolio Presentation: A key stage involving a presentation of your design portfolio to a panel of designers and/or product managers. Be prepared to walk through 2-3 detailed case studies, explaining your process, decisions, and impact.

• Design Challenge/Exercise: This may involve a take-home assignment or an in-person/virtual whiteboard exercise to assess problem-solving skills, design thinking, and ability to articulate solutions under pressure.

• Team/Stakeholder Interviews: Meetings with potential team members, including other designers, product managers, and engineers, to evaluate collaboration style and technical fit.

• Hiring Manager Interview: A final discussion focused on career aspirations, leadership potential, and overall alignment with Nike's values and the role's expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in UX/UI, systems thinking, and human-centered design, aligning with Nike's product landscape.

• Tell a Story: For each case study, clearly articulate the problem, your unique contribution, the design process, key challenges overcome, and the measurable results. Use visuals effectively.

• Highlight Process, Not Just Polish: Demonstrate your thinking and problem-solving approach. Explain why you made certain design decisions.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced error rates).

• Address AI/ML: If you have relevant experience, showcase how you've incorporated AI/ML into designs or how you envision its application.

• Accessibility Focus: Clearly articulate your approach to accessibility and showcase examples of inclusive design.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any take-home challenge. Ask clarifying questions if needed.

• Time Management: Allocate time wisely for research, ideation, design, and presentation preparation.

• Articulate Rationale: Be ready to explain every design decision and the trade-offs considered.

• Focus on Process: Even if the challenge is quick, demonstrating your design thinking is more important than a perfectly polished final UI.

📝 Enhancement Note: The portfolio presentation is likely the most critical part of the evaluation. Candidates should practice articulating their design process and impact clearly and concisely, tailoring their examples to Nike's brand and user base.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and design system management.

• Adobe Creative Suite (Photoshop, Illustrator, After Effects): For visual asset creation, editing, and motion graphics.

• Prototyping Tools: InVision, ProtoPie, Axure, or similar for creating interactive prototypes.

• User Research Platforms: Tools for surveys, interviews, and usability testing (e.g., UserTesting.com, Lookback, Maze).

• Collaboration Tools: Slack, Microsoft Teams, Jira, Confluence for team communication and project management.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for understanding user behavior on digital platforms.

• A/B Testing Tools: Optimizely, VWO, or similar for experimentation and performance optimization.

• Data Visualization Tools: Tableau, Power BI, or internal tools for reporting and insights.

CRM & Automation:

• While not directly a designer's primary tool, an understanding of how CRM systems (like Salesforce) and marketing automation platforms influence customer journeys can be beneficial.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is a baseline requirement. Familiarity with prototyping tools and understanding how to leverage analytics for design decisions are key differentiators. Awareness of AI/ML tools and platforms is also increasingly important.

👥 Team Culture & Values

Operations Values:

• Athlete-Centricity: A deep understanding of and passion for athletes, from professionals to everyday individuals, driving design decisions to serve their needs.

• Innovation: A constant pursuit of new ideas, technologies, and approaches to push the boundaries of athletic performance and consumer experience.

• Collaboration: A strong belief in teamwork, open communication, and collective problem-solving across diverse disciplines and geographies.

• Impact: A focus on creating meaningful and measurable impact, both for consumers and for the business.

• Inclusivity: Commitment to creating products and experiences that are accessible and welcoming to everyone.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to work closely with product managers, engineers, researchers, marketers, and brand teams, acting as a bridge between user needs and technical feasibility.

• Iterative Feedback Loops: A culture that embraces constructive criticism and uses feedback from peers, stakeholders, and users to refine designs.

• Design System Advocacy: Active participation in maintaining and evolving Nike's design system, ensuring consistency and efficiency across all digital touchpoints.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings within the design team and across the broader organization.

📝 Enhancement Note: Nike's culture is deeply rooted in sport, innovation, and a commitment to its consumers. Designers are expected to embody these values, bringing passion and a drive for excellence to their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Brand Consistency: Creating cutting-edge digital experiences while staying true to Nike's established brand identity and design language.

• Global Scale and Localization: Designing for a diverse global audience with varying cultural nuances, languages, and technical capabilities.

• Integrating Emerging Technologies: Effectively incorporating AI/ML and other new technologies into user experiences in a way that is meaningful and beneficial, not just a gimmick.

• Complex Stakeholder Management: Navigating the needs and expectations of multiple internal teams and stakeholders across a large organization.

• Remote Collaboration: Maintaining strong team cohesion and effective design workflows when team members are distributed across different locations.

Learning & Development Opportunities:

• Access to Industry Leaders: Opportunities to learn from and collaborate with world-class designers, engineers, and product innovators at Nike.

• Specialized Training: Nike offers extensive resources for skill development, including workshops on new design tools, methodologies, and emerging technologies like AI/ML.

• Conferences & Events: Sponsorship or support for attending leading design and technology conferences.

• Mentorship Programs: Formal and informal mentorship opportunities to guide career progression and skill development.

• Design System Contribution: The chance to significantly contribute to and influence a large-scale, industry-leading design system.

📝 Enhancement Note: This role presents exciting challenges and significant opportunities for professional growth. The ability to navigate complexity and embrace new technologies will be key to success and development within Nike.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with business constraints. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and how you advocated for the user.)

• "How do you approach designing for accessibility? Walk us through a project where accessibility was a key consideration." (Highlight your knowledge of standards and practical application.)

• "Imagine we're designing a new feature for the Nike Run Club app that uses AI to personalize training plans. What would be your initial steps in designing this feature?" (Demonstrate your design thinking, research approach, and ability to integrate new tech.)

Company & Culture Questions:

• "What does 'Athlete-Centricity' mean to you, and how would you apply it to designing digital products for Nike?" (Connect your understanding of the brand's mission to your design philosophy.)

• "How do you handle constructive criticism or disagreement on design decisions from team members or stakeholders?" (Focus on collaboration, open-mindedness, and solution-oriented communication.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, start with the "why" (the problem), followed by the "how" (your process and solutions), and end with the "what" (the results and impact).

• Focus on Your Role: Clearly articulate your specific contributions, especially if working in a team.

• Visual Storytelling: Use high-quality visuals, mockups, and prototypes to illustrate your design decisions and the user experience.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, research methodologies, and technical considerations.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and within the allotted time.

📝 Enhancement Note: Interviewers will be looking for not just design skills, but also problem-solving capabilities, communication clarity, cultural fit with Nike's values, and a genuine passion for sport and innovation.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the Nike Careers portal at www.Nike.com/Careers (Job # R-83097).

• Customize Your Resume: Tailor your resume to highlight experience in UX/UI design, human-centered design, prototyping, and any relevant experience with AI/ML or systems design. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is polished, easily navigable, and showcases 2-3 strong case studies demonstrating your end-to-end design process, problem-solving skills, and impact. Pay close attention to the "Portfolio Essentials" section outlined above.

• Practice Your Presentation: Rehearse your portfolio walkthrough, focusing on clear articulation of your design process, decision-making rationale, and quantifiable results. Prepare for potential design challenges.

• Research Nike: Familiarize yourself with Nike's current digital products, brand messaging, and company values. Understand how your design philosophy aligns with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.