DIGITAL PRODUCT DESIGN MANAGER

📍 Job Overview

Job Title: Digital Product Design Manager Company: HSBC Location: Guangzhou, Guangdong Province, China Job Type: Full-Time Category: Digital Product Design / User Experience Operations Date Posted: October 21, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end user experience (UX) design process for HSBC Hong Kong’s digital platforms, including mobile and online banking.
• Develop comprehensive UX deliverables such as requirement visualizations, customer journey maps, information architecture, wireframes, interactive prototypes, and detailed UI designs.
• Foster strong cross-functional collaboration with product managers, developers, and other business stakeholders to ensure the successful delivery of user-centric digital solutions aligned with strategic business objectives and user needs.
• Champion user-centered design principles and best practices throughout the organization to elevate the overall digital product experience.

📝 Enhancement Note: While the title is "Digital Product Design Manager," the core responsibilities and required skills lean heavily into UX/UI design leadership within a product development context. This role is crucial for optimizing the user journey within digital financial services, directly impacting customer satisfaction and adoption rates. The "Operations" aspect comes from the systematic approach to design, process implementation, and cross-functional alignment required for successful product delivery.

📈 Primary Responsibilities

• Drive the complete user experience design lifecycle, from initial concept ideation through to final implementation, ensuring best-in-class user experiences for HSBC Hong Kong’s digital financial products.
• Create detailed UX design artifacts, including but not limited to, user flows, customer journey maps, wireframes, interactive prototypes, and high-fidelity UI designs.
• Collaborate closely with product management teams, engineering departments, and other key stakeholders to ensure the seamless delivery of user-centric digital solutions that meet both business goals and user expectations.
• Facilitate and support design activities such as user research, usability testing, and ideation workshops to continuously refine and improve digital product solutions based on user feedback and insights.
• Clearly articulate and present design rationale, research findings, and project outcomes to various stakeholder groups, ensuring alignment and buy-in.
• Actively advocate for and promote user-centered design methodologies, principles, and best practices across the organization to cultivate a design-thinking culture.
• Maintain an up-to-date understanding of industry trends, emerging technologies, and best practices in digital product design, particularly within the financial services sector, to ensure HSBC's digital offerings remain competitive and innovative.

📝 Enhancement Note: The emphasis on "delivering best-in-class user experiences" and "producing user experience designs" indicates a hands-on management role that still requires deep involvement in the design process itself, not just oversight. The responsibility to "advocate for user-centered design principles" suggests a mentorship and influence component within the broader team.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), Computer Science, or a closely related field.

Experience:

• Proven track record of successfully leading and executing UX/UI design projects from conception to launch, with a strong emphasis on digital products within the financial services industry.
• Experience in managing design processes within agile development environments.

Required Skills:

• User Experience (UX) Design: Deep expertise in user-centered design principles, methodologies, and best practices.
• Customer Journey Mapping: Ability to map and visualize complex customer interactions and identify key touchpoints for optimization.
• Information Architecture (IA): Skill in organizing and structuring digital content and navigation for intuitive user flow.
• Wireframing & Prototyping: Proficiency in creating low-fidelity wireframes and high-fidelity interactive prototypes to communicate design concepts effectively.
• UI Design: Strong aesthetic sense and ability to translate UX concepts into visually appealing and functional user interfaces.
• Design Tools Proficiency: Mastery of industry-standard design software such as Figma, Sketch, Adobe XD, or similar platforms.
• Collaboration & Communication: Excellent interpersonal skills for effective collaboration with cross-functional teams and clear articulation of design decisions to stakeholders.
• User Research & Usability Testing: Experience in conducting user research, usability testing, and synthesizing findings to inform design iterations.
• Agile Methodologies: Familiarity and experience working within agile development frameworks.
• Problem-Solving: Strong analytical and problem-solving skills to address complex design challenges.
• Attention to Detail: Meticulous approach to design execution and documentation.
• Time Management: Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Financial Services Domain Expertise: Profound understanding of best practices and trends specific to digital banking, finance, and investment products.
• Accessibility Standards: Knowledge of WCAG and other accessibility guidelines to ensure inclusive design.
• Visual Design Principles: Strong understanding of visual hierarchy, typography, color theory, and layout.
• Stakeholder Management: Experience in presenting design concepts and rationale to senior leadership and diverse stakeholder groups.

📝 Enhancement Note: The raw description lists numerous specific design skills. The enhancement here categorizes them and emphasizes their relevance to operations by framing them as essential components for systematic product development and user satisfaction. Proficiency in tools like Figma and Adobe XD is critical for efficient design workflows and rapid prototyping, which are core to modern product operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UX Process: A comprehensive portfolio showcasing a clear and well-documented UX design process, from problem definition and user research through to final design solutions and rationale.
• Case Studies: Detailed case studies of past projects that highlight your role, the challenges faced, the design solutions implemented, and the measurable impact or outcomes achieved.
• Cross-Functional Collaboration Examples: Evidence of how you have worked with product managers, developers, and other stakeholders to bring designs to life.
• Tool Proficiency Showcase: Examples of work created using industry-standard design tools such as Figma, Sketch, or Adobe XD, demonstrating your technical capabilities.
• User-Centricity Evidence: Projects that clearly illustrate a deep understanding of user needs and how those needs were addressed through design decisions.

Process Documentation:

• Ability to document design processes, user flows, and interaction specifications clearly and concisely for development handoff.
• Experience in creating and maintaining design system components and guidelines to ensure consistency across digital products.
• Familiarity with documenting user research findings and usability test results for broader team consumption.

📝 Enhancement Note: For a design management role, particularly in a large financial institution, a robust portfolio is not just a showcase of aesthetics but a critical tool for evaluating a candidate's ability to manage complex design processes, collaborate effectively, and deliver tangible results. The emphasis on process documentation is key for ensuring smooth handoffs and maintaining design integrity within an operations framework.

💵 Compensation & Benefits

Salary Range: Given the location (Guangzhou, China), experience level (5-10 years), and the industry (financial services), the estimated annual salary range for a Digital Product Design Manager in Guangzhou would typically fall between ¥300,000 to ¥600,000 CNY. This estimate considers the cost of living in Guangzhou, industry benchmarks for similar roles in major Chinese cities, and the seniority of the position.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.
• Retirement Savings Plan: Company-sponsored pension or provident fund contributions.
• Paid Time Off: Generous annual leave, public holidays, and sick leave.
• Professional Development: Opportunities for training, workshops, conferences, and further education to enhance design and leadership skills.
• Performance Bonuses: Potential for annual bonuses based on individual and company performance.
• Employee Assistance Program (EAP): Support services for personal and professional well-being.
• Global Mobility Opportunities: Potential for international assignments or collaboration within HSBC's global network.
• Relocation Assistance: For eligible candidates, support with relocation expenses.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, from Monday to Friday.
• While adherence to a standard schedule is expected, there may be flexibility required to collaborate with international teams across different time zones and to meet project deadlines, especially in an agile environment.

📝 Enhancement Note: Salary ranges for Guangzhou, China, are based on research from various salary aggregators and recruitment firm reports for senior design management roles in multinational corporations. Benefits are standard for large financial institutions and tailored to attract and retain talent in competitive markets. The mention of "urgent hiring need" and "no relocation need" suggests that local candidates are highly preferred, which might influence the upper end of the salary negotiation for candidates not requiring relocation support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking) - A highly regulated, global industry focused on stability, trust, and innovation. Company Size: HSBC is a multinational banking and financial services organization, one of the largest in the world, with hundreds of thousands of employees globally. This implies a structured environment with established processes, extensive resources, and diverse career paths. Founded: 1865. HSBC has a long and rich history, indicating a stable, established corporate culture with deep roots in global finance.

Team Structure:

• Reporting: The role likely reports to a Head of Digital Product Design, a Senior Director of Product, or a similar leadership position within the HK Global Transformation division.
• Cross-functional Collaboration: The team operates within a matrix structure, requiring close collaboration with Product Managers, Developers (Front-end and Back-end), Business Analysts, Quality Assurance (QA) teams, Marketing, and other GTM (Go-to-Market) functions.
• Specialization: While this role focuses on Digital Product Design, it sits within a larger technology and transformation unit, suggesting interaction with various IT and digital innovation teams.

Methodology:

• Agile Development: The role operates within an agile environment, emphasizing iterative development, rapid feedback loops, and continuous improvement.
• User-Centered Design: A core methodology, ensuring that user needs and behaviors are at the forefront of all design decisions and product development processes.
• Data-Driven Decision Making: Design choices and product strategy are increasingly informed by user analytics, A/B testing results, and market research to drive measurable outcomes.
• Design Systems: Emphasis on creating and leveraging design systems to ensure consistency, efficiency, and scalability of digital product interfaces.

Company Website: https://www.hsbc.com/

📝 Enhancement Note: The "HK Global Transformation" business unit suggests a focus on modernizing and improving HSBC's services, particularly in Hong Kong, leveraging digital technologies. This implies a dynamic environment within a large, traditional organization, where innovation and operational efficiency are key drivers.

📈 Career & Growth Analysis

Operations Career Level: This is a Managerial role within the Digital Product Design function, indicating a senior individual contributor or a first-level management position responsible for leading design initiatives for specific products or product lines. It requires a blend of deep design expertise and leadership capabilities. Reporting Structure: The role likely reports into a senior design or product leadership role within the HK Global Transformation division. This provides exposure to senior management and strategic decision-making processes within HSBC's digital transformation efforts. Operations Impact: The Digital Product Design Manager has a direct impact on customer acquisition, engagement, retention, and overall satisfaction through the quality and usability of HSBC's digital banking platforms. Well-designed digital products are critical drivers of revenue, cost savings (through reduced customer support needs), and competitive advantage in the financial services sector.

Growth Opportunities:

• Leadership Expansion: Potential to move into a Senior Digital Product Design Manager role, overseeing broader product portfolios or larger teams, or into a Director-level position.
• Specialization: Opportunity to deepen expertise in specific areas of UX, such as user research leadership, interaction design strategy, or design system architecture.
• Cross-Functional Mobility: Potential to transition into Product Management, Digital Strategy, or other related roles within HSBC's technology or business units, leveraging a strong understanding of user needs and product development.
• Global Exposure: As part of a multinational organization, there are opportunities to engage with global design teams, contribute to international projects, and potentially pursue overseas assignments.

📝 Enhancement Note: The "Manager" title implies a significant level of responsibility. Growth opportunities will likely involve taking on more complex projects, managing larger teams, or influencing product strategy at a higher level. The emphasis on "Global Transformation" suggests that impactful contributions can lead to accelerated career progression within HSBC.

🌐 Work Environment

Office Type: This is an on-site role, meaning the candidate will be expected to work from an HSBC office in Guangzhou. Office Location(s): Guangzhou, Guangdong Province, China. Specific office details would be provided by HR. Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with open-plan areas, meeting rooms, and dedicated spaces for team discussions and workshops.
• Technology-Rich: Access to modern design software, hardware, and IT infrastructure necessary for executing design tasks and participating in virtual meetings.
• Team Integration: Opportunities for regular face-to-face interaction with product managers, developers, and other stakeholders, facilitating efficient communication and problem-solving.

Work Schedule:

• Standard working hours are typically 40 hours per week, Monday to Friday.
• The nature of digital product development, especially in an agile setting and a global organization, may require some flexibility to accommodate cross-time-zone collaboration and critical project milestones.

📝 Enhancement Note: As an on-site role in a major financial hub like Guangzhou, the work environment is expected to be professional, well-equipped, and conducive to collaborative work within a large corporate structure. The "urgent hiring need" might suggest a fast-paced, project-driven atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or a recruiter will review applications and conduct a brief screening call to assess basic qualifications, experience, and cultural fit.
2. Hiring Manager Interview: A more in-depth discussion with the hiring manager focusing on your experience, design philosophy, leadership style, and understanding of the role's responsibilities.
3. Portfolio Review & Presentation: A dedicated session where you will present your portfolio, detailing 2-3 key case studies that showcase your UX process, problem-solving skills, design rationale, and impact. Be prepared to discuss your role, the challenges, and the outcomes.
4. Technical/Design Assessment: This might involve a design exercise, a problem-solving task, or a discussion on specific UX challenges relevant to digital banking.
5. Cross-Functional Team Interviews: Interviews with potential peers and collaborators (e.g., Product Managers, Lead Developers) to assess your collaboration skills and ability to work effectively within a team.
6. Final Interview: Potentially with a senior leader for final approval, focusing on strategic thinking and overall fit.

Portfolio Review Tips:

• Curate Selectively: Choose case studies that best demonstrate your skills and experience relevant to digital financial products and the responsibilities outlined.
• Tell a Story: For each case study, clearly articulate the problem, your approach (process), the solutions you designed, your specific contributions, and the results achieved (quantifiable if possible).
• Highlight Your Process: Emphasize your methodology, research insights, iteration strategy, and how you involved stakeholders.
• Showcase Tool Proficiency: Be ready to discuss the tools used and how they enabled your design process.
• Tailor to HSBC: If possible, subtly tailor your presentation to align with HSBC's brand, user base, and the challenges of digital banking.

Challenge Preparation:

• Understand the Context: If given a design challenge, take time to understand the business context, user needs, and constraints.
• Structure Your Approach: Outline your process clearly: problem definition, research, ideation, design, and validation.
• Focus on Rationale: Be prepared to explain why you made certain design decisions, referencing user needs, business goals, and design principles.
• Present Concisely: Practice presenting your solutions within the allotted time, focusing on the most critical aspects.

📝 Enhancement Note: The portfolio review is a critical step for design roles. Emphasizing the "process" and "impact" within case studies is crucial for management-level positions. The mention of "urgent hiring need" suggests the interview process might be accelerated.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (proficiency in at least one is essential).
• Collaboration & Communication: Microsoft Teams, Slack, Jira, Confluence.
• User Research Platforms: UserTesting.com, Maze, or similar tools for remote testing and feedback collection.
• Project Management: Jira, Asana, Trello (for tracking design tasks and project progress).

Analytics & Reporting:

• Web & Mobile Analytics: Google Analytics, Adobe Analytics, or HSBC's internal analytics platforms for understanding user behavior and product performance.
• Business Intelligence (BI) Tools: Tableau, Power BI (familiarity helpful for understanding data insights that inform design).

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how user data is managed in systems like Salesforce or HSBC's internal CRM can be beneficial for context.
• Workflow Automation: Awareness of how design handoffs and approvals integrate into broader business process automation.

📝 Enhancement Note: Proficiency in Figma, Sketch, or Adobe XD is non-negotiable. The ability to work with analytics tools and understand data-driven insights is increasingly important for UX leaders to demonstrate the business impact of their design decisions. Familiarity with agile project management tools like Jira is also key.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A fundamental value, driving all design and product decisions to meet and exceed customer expectations in financial services.
• Integrity & Trust: Essential in banking; designs must be secure, transparent, and build user confidence.
• Excellence: Striving for the highest standards in design quality, user experience, and product delivery.
• Collaboration: Working effectively across diverse teams and geographies to achieve shared goals.
• Innovation: Continuously seeking new and improved ways to serve customers through technology and design.
• Efficiency: Optimizing processes and designs to deliver value quickly and sustainably.

Collaboration Style:

• Cross-Functional Partnership: Encouraging close working relationships between design, product, engineering, and business teams from the outset of projects.
• Open Communication: Fostering an environment where feedback is welcomed, constructive criticism is shared openly, and design rationale is transparently communicated.
• Iterative Feedback Loops: Regularly seeking and incorporating feedback from stakeholders and users throughout the design and development lifecycle.
• Knowledge Sharing: Encouraging team members to share insights, best practices, and lessons learned, particularly within the design community and broader transformation teams.

📝 Enhancement Note: HSBC, as a large, established financial institution, will likely emphasize values related to trust, integrity, and customer focus. The "Global Transformation" aspect suggests a culture that also embraces innovation and efficiency, balancing tradition with forward-thinking initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Navigating the complexities of delivering compelling user experiences while adhering to strict regulatory requirements, security protocols, and business goals in the financial sector.
• Legacy Systems & Processes: Integrating modern design solutions within an established, potentially complex technological infrastructure and corporate processes.
• Global vs. Local Requirements: Adapting designs to meet the diverse needs and expectations of users in different markets, while maintaining brand consistency.
• Pace of Innovation: Keeping pace with rapid technological advancements and evolving customer expectations in the digital banking space.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to specialized courses and workshops on emerging design trends, interaction design patterns, and advanced tool capabilities.
• Industry Conferences: Opportunities to attend leading UX and digital transformation conferences to gain insights from industry experts and network with peers.
• Mentorship Programs: Potential to be mentored by senior design or product leaders within HSBC, or to mentor junior designers, fostering leadership skills.
• Exposure to Diverse Projects: Working on a variety of digital products and features within the banking and finance sector, offering continuous learning and skill expansion.

📝 Enhancement Note: The challenges here are inherent to working in a large, regulated industry like finance. The growth opportunities are framed around expanding both design expertise and leadership capabilities within the context of digital transformation initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing stakeholder demands with user needs. How did you resolve it, and what was the outcome?" (Focus on negotiation, compromise, and user advocacy.)
• "Walk me through your process for designing a new feature for a mobile banking app. What were the key steps, and how did you ensure it met user needs and business goals?" (Emphasize your structured UX process and decision-making.)
• "How do you approach designing for accessibility and inclusivity in digital products, especially within a regulated industry like finance?" (Highlight your understanding of standards and commitment to inclusive design.)
• "Describe a project where your design significantly improved a user experience metric (e.g., conversion rate, task completion time, user satisfaction). What metrics did you track, and how did you measure success?" (Prepare a strong case study with quantifiable results.)

Company & Culture Questions:

• "What do you know about HSBC's digital transformation efforts, and how do you see this role contributing to them?" (Research HSBC's recent digital initiatives and company strategy.)
• "How would you foster a user-centered design culture within a team that may not have a strong design background?" (Discuss your approach to evangelizing UX and collaborating with non-designers.)
• "HSBC operates globally. How would you approach designing for diverse user bases and cultural nuances?" (Showcase your awareness of localization and global design considerations.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically: Introduction (your role, project context), Problem Statement, Target Users, Design Process (research, ideation, wireframing, prototyping, testing), Solution (key screens/interactions), Outcomes (metrics, impact), and Lessons Learned.
• Highlight Your Contribution: Clearly articulate your specific role and responsibilities within each project, especially in team-based work.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and alternative solutions considered.
• Showcase Problem-Solving: Frame your case studies as solutions to specific problems, demonstrating your analytical and creative thinking.
• Engage and Interact: Treat it as a discussion, inviting questions and demonstrating your collaborative approach.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, process mastery, and the ability to deliver measurable impact, which are crucial for a management role in a large financial institution's transformation division.

📌 Application Steps

To apply for this Digital Product Design Manager position:

• Submit your application through the official HSBC Careers portal https://portal.careers.hsbc.com/.
• Tailor Your Resume: Update your resume to highlight experience relevant to digital product design, UX/UI leadership, financial services, and agile methodologies. Use keywords from the job description.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and features 2-3 strong case studies that align with the role's requirements, showcasing your process, problem-solving skills, and impact.
• Research HSBC: Familiarize yourself with HSBC's digital products, recent news, and their stated values to better tailor your responses during interviews.
• Practice Your Presentation: Rehearse your portfolio presentation, focusing on clear articulation, concise storytelling, and demonstrating your strategic thinking and design rationale.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.