Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer
Company: VITAS Healthcare
Location: Miramar, Florida, United States
Job Type: Full time
Category: Creative & Media / Art & Design / Marketing Operations
Date Posted: 2025-10-01T17:39:16
Experience Level: 8+ Years
Remote Status: On-site

🚀 Role Summary

• Lead digital-first creative execution across a diverse range of platforms, including web, email, social media, paid media, and presentations, with a strong emphasis on user experience and brand storytelling.
• Drive innovation by exploring and integrating emerging design technologies, including Artificial Intelligence (AI) tools, to enhance creative efficiency and elevate brand experiences.
• Collaborate closely with Digital Marketing, Content, and Strategy teams to translate business objectives into impactful and performance-optimized design solutions.
• Uphold the highest standards of design craft, technical precision, and visual storytelling, ensuring all digital creative deliverables meet quality, accessibility, and platform compliance requirements.
• Act as a mentor and influence within the Creative Studio, sharing digital design expertise, and fostering a culture of collaboration, experimentation, and creative rigor.

📝 Enhancement Note: This role is positioned as a senior-level Digital Graphic Designer, evidenced by the 8+ years of required experience and the leadership, innovation, and mentorship aspects of the responsibilities. The focus on "digital-first" execution, "performance optimization," and "AI integration" indicates a strong alignment with modern digital marketing operations and GTM strategies, requiring a candidate who can bridge creative excellence with measurable business outcomes.

📈 Primary Responsibilities

• Serve as the lead designer for high-impact digital campaigns, platforms, and strategic initiatives, ensuring cohesive and compelling visual narratives.
• Apply user experience (UX) and user interface (UI) design best practices to enhance usability, engagement, and conversion rates across web and mobile digital properties.
• Develop polished, high-performing creative assets for various digital channels, including email marketing campaigns, social media content (organic and paid), display advertising, and paid search creative.
• Contribute significantly to the evolution and governance of the digital design system, ensuring brand consistency, scalability, and efficient asset management across all digital touchpoints.
• Proactively explore, evaluate, and integrate emerging design technologies and AI-driven tools to optimize creative workflows, boost efficiency, and unlock new avenues for creative expression and quality.
• Assist in defining and documenting best practices for integrating AI-assisted workflows and tools into the broader creative production process, promoting adoption and continuous improvement.
• Champion data-informed design thinking and experimentation across the creative team, utilizing performance data to refine creative strategies and propose data-driven improvements.
• Partner closely with Digital Marketing, Content, and Strategy teams to gain a deep understanding of business goals, target audiences, and campaign objectives, translating these into effective and resonant design solutions.
• Actively participate in campaign planning and creative brainstorming sessions, bringing a critical digital-first perspective to all stages of creative development and execution.
• Conduct thorough reviews and quality control of digital creative deliverables, verifying accuracy, adherence to brand guidelines, accessibility standards, and platform-specific compliance.
• Maintain a proactive, solutions-oriented approach to problem-solving, anticipating potential challenges and bringing clarity and actionable insights to complex creative requests.
• Share specialized digital design knowledge, tools, and techniques with other designers and cross-functional peers, fostering a learning environment.
• Provide informal coaching and guidance to junior creatives on digital design best practices, execution, and tool utilization, contributing to the team's overall skill development and output quality.
• Help drive and cultivate a culture of collaboration, continuous experimentation, and creative rigor within the Creative Studio and across relevant departments.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership, hands-on execution, and a forward-looking approach to technology. The emphasis on "performance optimization," "data-informed design," and "AI integration" suggests this role is integral to the company's digital marketing and GTM operations, requiring a candidate who can demonstrate how design directly contributes to business objectives.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Interactive Design, Digital Media, or a closely related field is required.

Experience:

• Minimum of 8 years of professional experience specifically in digital graphic design. This must include demonstrable experience with:
  • Responsive web design principles and execution.
  • Email marketing campaign design and optimization.
  • Social media content creation (organic and paid).
  • Performance media creative development (e.g., display ads, paid search graphics).
• Proven track record of designing and executing within complex brand ecosystems, ensuring consistency and adherence to brand guidelines across multiple platforms.
• Hands-on experience working with and integrating emerging Artificial Intelligence (AI) tools relevant to the design process.
• Extensive experience utilizing industry-standard design software, including Figma, and the full Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Proficiency in motion graphics platforms such as After Effects for dynamic digital content creation.
• Expert-level understanding of digital design systems, including their creation, implementation, and governance, ensuring scalability and consistency.
• Deep knowledge of current web standards, accessibility guidelines (e.g., WCAG), and user-centric design principles to create inclusive and effective digital experiences.

Required Skills:

• Digital Design Expertise: Mastery in creating visually compelling and effective designs across web, mobile, email, and social media platforms.
• UX/UI Design Principles: Strong understanding and application of user experience and user interface best practices to optimize user journeys and engagement.
• Brand Systems Management: Ability to design within and contribute to established brand guidelines and digital design systems for consistent brand representation.
• Creative Prototyping & Presentation: Proficiency with tools like Figma, Adobe XD, and presentation software (PowerPoint, Keynote) for developing and showcasing design concepts.
• AI & Emerging Technology Fluency: Curiosity and practical experience with AI tools for design, demonstrating an ability to leverage new technologies for efficiency and innovation.
• Data Interpretation for Design: Capability to interpret performance data (e.g., click-through rates, engagement metrics) and translate insights into actionable design improvements.
• Project Management & Prioritization: Strong organizational skills with the ability to manage multiple projects simultaneously, meet deadlines, and maintain meticulous attention to detail.
• Cross-functional Collaboration: Excellent communication and interpersonal skills to effectively partner with marketing, content, strategy, and other stakeholders.

Preferred Skills:

• Previous design experience within the healthcare industry, technology sector, or with mission-driven organizations.
• Familiarity with front-end development technologies, such as HTML/CSS and responsive frameworks, to better inform design decisions and collaborations.
• Experience with motion graphics and animation for richer digital storytelling.

📝 Enhancement Note: The extensive experience requirement (8+ years) and the specific mention of AI tools, design systems, and performance data interpretation clearly position this as a senior role crucial for the company's digital marketing operations and Go-To-Market (GTM) strategy execution. Candidates should be prepared to showcase how their design work directly impacts business metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital-First Case Studies: Showcase at least 3-5 comprehensive case studies demonstrating end-to-end digital design projects (web, email, social, paid media). Each case study should highlight the business problem, your design process, specific design solutions, and quantifiable impact.
• Brand System Contribution: Include examples of your work with or contribution to digital design systems, illustrating how you ensured brand consistency and scalability across various digital touchpoints.
• UX/UI Design Examples: Feature examples that clearly articulate your application of UX/UI principles, user flows, wireframes, or interactive prototypes that led to improved user engagement or task completion.
• Performance-Driven Design: Present projects where design decisions were informed by performance data or directly led to measurable improvements in key metrics (e.g., conversion rates, click-through rates, engagement). Clearly articulate the data and the resulting design changes.
• AI Tool Integration: If possible, include a case study or specific examples demonstrating how you've successfully integrated AI tools into your design workflow to enhance efficiency, creativity, or output quality.

Process Documentation:

• Workflow Mapping: Be prepared to discuss and potentially illustrate your typical design workflow from brief to final delivery, including stages for research, ideation, execution, review, and iteration. Emphasis should be placed on how you integrate feedback and data.
• Design System Documentation: If you have experience creating or contributing to design systems, be ready to discuss the documentation process, components, usage guidelines, and governance model.
• Collaboration Protocols: Articulate your process for collaborating with cross-functional teams (e.g., marketing, content, development), including how you manage briefs, present concepts, incorporate feedback, and ensure alignment on objectives.
• Quality Assurance & Accessibility Standards: Detail your process for ensuring design quality, technical accuracy, and adherence to accessibility standards (e.g., WCAG) in digital deliverables.

📝 Enhancement Note: Given the role's emphasis on digital-first execution, performance optimization, and AI integration, a portfolio must go beyond aesthetic examples. It needs to demonstrate a strategic, data-driven approach to design, showcasing how the candidate's work directly supports business objectives and leverages modern tools and methodologies.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Digital Graphic Designer with 8+ years of experience in the Miramar, Florida area, the estimated annual salary range is between $90,000 and $125,000. This estimate considers the specialized skills in digital design, AI integration, UX/UI, and performance optimization required for this role, as well as the cost of living in Broward County, Florida.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage designed to support employee well-being.
• Retirement Savings Plan: 401(k) plan with potential company match to support long-term financial security.
• Paid Time Off: Generous vacation, sick leave, and holiday pay to promote work-life balance.
• Professional Development: Opportunities for continuous learning, including access to training, workshops, and potentially conferences to stay current with design technologies and trends, including AI in design.
• Life and Disability Insurance: Employer-paid life insurance and short-term/long-term disability coverage.
• Employee Assistance Program (EAP): Confidential support services for personal and work-related challenges.

Working Hours:

• Standard full-time working hours are typically 40 hours per week. While the role is on-site, there may be flexibility for occasional remote work or adjusted hours depending on project needs and team collaboration requirements, but the primary expectation is on-site presence.

📝 Enhancement Note: A salary range has been estimated based on the provided experience level (8+ years) and the role's specialized digital and AI focus, cross-referenced with typical compensation for similar roles in the South Florida region. Benefits are standard for a full-time role at a reputable healthcare organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Specifically, hospice and palliative care services). VITAS Healthcare is a leading provider, emphasizing compassionate care and a mission-driven approach. Company Size: VITAS Healthcare is a large organization, with tens of thousands of employees across multiple states. This scale implies robust processes, significant resources, and opportunities for impact within a structured environment. Founded: VITAS Healthcare was founded in 1978. This long history suggests stability, established practices, and a deep understanding of the healthcare landscape, which influences its operational and creative approaches.

Team Structure:

• Creative Studio: The Digital Graphic Designer will be part of the VITAS Healthcare Creative Studio, likely comprising a team of designers, copywriters, and possibly production specialists.
• Reporting: The role will likely report to a Creative Director, Marketing Director, or a similar senior creative leadership position within the Marketing or Communications department.
• Cross-functional Collaboration: Close partnerships are expected with Digital Marketing, Content Strategy, Brand Management, IT, and potentially other operational departments to ensure cohesive campaign execution and brand alignment.

Methodology:

• Data-Driven Marketing: The company likely employs data analytics to inform marketing strategies, campaign performance, and creative effectiveness, aligning with the role's requirement to interpret performance data.
• Process Optimization: Given the scale and industry, there's an emphasis on established workflows and operational efficiency, with a growing interest in adopting new technologies like AI to streamline processes.
• Brand Consistency: A strong focus on maintaining a consistent and compassionate brand identity across all patient and professional touchpoints is paramount.

Company Website: https://www.vitas.com

📝 Enhancement Note: VITAS Healthcare's industry and mission are critical context. The "compassionate care" aspect likely influences the tone and style of creative output, even in digital channels. The large company size suggests a structured environment with established operational procedures, but also opportunities for innovation within specific teams like the Creative Studio.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Digital Graphic Designer. It involves leading significant digital design projects, contributing to strategic creative direction, and mentoring junior staff. It sits above a standard graphic designer role, requiring more autonomy, strategic input, and a deeper understanding of digital marketing performance. Reporting Structure: The designer will likely report to a Creative Director or Marketing Manager. This position often serves as a key contributor within the Creative Studio, working collaboratively with marketing operations and digital strategy teams. Operations Impact: The work of this role directly impacts VITAS Healthcare's brand perception, patient and caregiver engagement, lead generation through digital channels, and overall effectiveness of marketing campaigns. By optimizing digital creative for performance and user experience, the designer contributes directly to the company's marketing ROI and GTM success.

Growth Opportunities:

• Leadership in Digital Design: Potential to advance into a Lead Digital Designer, Art Director, or Creative Director role, overseeing larger teams and more significant creative initiatives.
• Specialization in AI/Emerging Tech: Opportunity to become a subject matter expert in AI-driven design, leading the integration of these tools and workflows across the organization.
• Cross-Functional Mobility: Development of skills in marketing strategy, UX research, or digital product management, opening avenues into broader marketing operations or product development roles.
• Advanced Training & Certifications: Support for acquiring advanced certifications or training in specialized areas like UX/UI, motion graphics, or AI in creative fields.

📝 Enhancement Note: The growth opportunities highlight a path for a creative professional to deepen their specialization in digital and AI, or to expand into broader marketing operations and leadership roles, aligning with typical career trajectories for senior creative roles within large organizations.

🌐 Work Environment

Office Type: This role is designated as On-site, indicating a traditional office-based work environment within VITAS Healthcare's Miramar, Florida location. Office Location(s): Miramar, Florida, United States. This location is part of the South Florida metropolitan area, offering access to a diverse talent pool and a vibrant business community. Workspace Context:

• Collaborative Space: The Creative Studio environment is likely designed to foster collaboration, with shared workspaces, meeting rooms, and access to necessary creative hardware and software.
• Technology & Tools: Employees will have access to industry-standard design software (Adobe Creative Suite, Figma), potentially AI-powered design tools, and company-provided hardware (computers, monitors).
• Team Interaction: Regular opportunities for face-to-face interaction with fellow designers, marketing professionals, and other stakeholders, facilitating quick feedback loops and team cohesion.

Work Schedule:

• The standard work schedule is 40 hours per week, Monday through Friday. While the role is on-site, the company may offer some flexibility in start/end times depending on operational needs and team agreements, but consistent on-site presence is expected.

📝 Enhancement Note: The on-site nature of the role is a key differentiator. Candidates should be prepared for a traditional office setting, emphasizing the benefits of in-person collaboration and immediate access to company resources and team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by HR or a talent acquisition specialist to assess basic qualifications and fit.
• Portfolio Review & Technical Interview: A session with the hiring manager and potentially senior members of the Creative Studio. This will involve a deep dive into your portfolio, discussing your design process, problem-solving approach, and experience with digital design, AI tools, and performance metrics. Expect technical questions related to design software, principles, and workflow.
• Cross-functional Collaboration Interview: An interview with stakeholders from Digital Marketing, Content, or Strategy teams to evaluate your ability to collaborate, understand business objectives, and translate them into effective creative solutions.
• Final Interview: May involve a discussion with a senior marketing leader or HR to assess cultural fit, career aspirations, and overall alignment with VITAS Healthcare's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest digital-first projects that best align with the responsibilities outlined. Prioritize case studies that demonstrate impact, data-informed decisions, and AI integration.
• Tell a Story: For each project, clearly articulate the challenge, your role, your design process, the solutions you implemented, and the measurable results. Use visuals effectively to support your narrative.
• Highlight Digital & AI: Specifically call out projects where you led digital campaigns, optimized for performance, utilized AI tools, or contributed to design systems.
• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs. Focus on KPIs relevant to digital marketing and GTM objectives.
• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, After Effects, and any AI design tools you've used.

Challenge Preparation:

• Design Challenge: You may be given a hypothetical design problem or a small task to complete within a set timeframe. This could involve creating a social media graphic, outlining a landing page concept, or suggesting improvements to an existing digital asset.
• Focus on Process: For any challenge, emphasize your thought process, how you approach problem-solving, and how you would leverage data and best practices.
• Articulate Rationale: Be prepared to clearly explain the rationale behind your design choices and how they address the stated objectives.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review, technical proficiency, and demonstrated understanding of digital marketing performance. Candidates should prepare to articulate not just their creative skills but also their strategic and operational contributions, especially concerning AI and data.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and potentially design system management.
• Adobe Creative Suite: Proficiency required in Photoshop, Illustrator, and InDesign for asset creation and manipulation.
• Adobe After Effects: For creating motion graphics, animations, and dynamic digital content.
• AI Design Tools: Experience with emerging AI-powered design platforms (e.g., Midjourney, DALL-E for ideation; AI-assisted layout or content generation tools) is highly valued.

Analytics & Reporting:

• Google Analytics (or similar): Familiarity with interpreting website and campaign performance data to inform design decisions.
• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding how designs integrate with and perform within these systems for email campaigns and lead nurturing.
• Social Media Analytics Tools: Experience with native analytics on platforms like Facebook, Instagram, LinkedIn, etc.

CRM & Automation:

• CRM Systems (e.g., Salesforce): Understanding how marketing collateral and digital assets are used within the sales funnel and CRM context.
• Project Management Tools (e.g., Asana, Trello, Jira): Experience using these tools for task management, workflow tracking, and team collaboration.

📝 Enhancement Note: The emphasis on Figma, AI tools, and performance analytics highlights a modern digital design operation. Candidates should be ready to discuss their practical application of these tools in a professional, results-oriented context.

👥 Team Culture & Values

Operations Values:

• Compassion & Mission Focus: A core value rooted in VITAS Healthcare's mission to provide end-of-life care. This translates to designs that are sensitive, empathetic, and clearly communicate the company's purpose.
• Excellence & Quality: A commitment to high standards in all creative output, from technical execution to strategic impact. This means striving for pixel-perfect designs and data-driven optimizations.
• Collaboration & Teamwork: An emphasis on working together across departments to achieve shared goals. Designers are expected to be team players who can integrate feedback and contribute to a positive team dynamic.
• Innovation & Continuous Improvement: A willingness to explore new technologies (like AI), experiment with creative approaches, and continuously refine processes to enhance efficiency and effectiveness.
• Integrity & Professionalism: Upholding ethical standards in all work, ensuring accuracy, compliance, and respectful communication.

Collaboration Style:

• Cross-functional Integration: A proactive approach to working with marketing, content, and strategy teams, ensuring design is aligned with overall business objectives and integrated seamlessly into campaigns.
• Open Feedback Exchange: A culture that encourages constructive feedback, both giving and receiving, to elevate the quality of creative work and foster professional growth.
• Knowledge Sharing: Encouraging team members to share best practices, new techniques, and insights, particularly regarding digital design trends and AI applications.

📝 Enhancement Note: The company's values in healthcare are paramount. The Creative Studio likely operates with a blend of creative freedom and operational discipline, balanced by the overarching mission of providing care. Candidates should demonstrate an understanding of how design can serve both business goals and humanistic values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating strategic marketing goals and performance metrics into compelling and compliant creative assets for a sensitive industry like healthcare.
• Integrating AI Seamlessly: Navigating the rapid evolution of AI design tools, identifying practical applications, and integrating them into existing workflows without compromising quality or brand integrity.
• Maintaining Brand Consistency at Scale: Ensuring brand adherence across a vast array of digital touchpoints for a large healthcare organization, while still allowing for creative innovation.
• Adapting to Evolving Digital Landscapes: Staying ahead of new digital platforms, technologies, and user behavior trends to ensure creative output remains relevant and effective.

Learning & Development Opportunities:

• Specialized Training: Access to training programs focused on advanced UX/UI design, motion graphics, AI in creative fields, and digital marketing analytics.
• Industry Conferences & Workshops: Opportunities to attend relevant design and marketing conferences to gain insights into industry trends and network with peers.
• Mentorship Programs: Potential for mentorship from senior creative leaders within VITAS, offering guidance on career progression and skill development.
• Exposure to Diverse Projects: Working on a wide range of digital initiatives within the healthcare sector provides broad experience and skill diversification.

📝 Enhancement Note: The challenges highlight the dynamic nature of digital design in a corporate and healthcare context. The growth opportunities underscore VITAS's commitment to employee development, particularly in areas relevant to modern digital operations and creative specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve the performance of a digital design asset. What was the process, and what were the results?" (Prepare a case study focusing on quantifiable impact).
• "How do you approach integrating new AI design tools into your workflow? Walk us through a hypothetical scenario of using AI for a social media campaign." (Focus on practical application, efficiency gains, and quality control).
• "Imagine we need to design a new digital campaign for a sensitive service. How would you balance brand guidelines, regulatory compliance, and creative appeal, while ensuring user engagement?" (Demonstrate strategic thinking, empathy, and process).

Company & Culture Questions:

• "What interests you about VITAS Healthcare specifically, and how do you see your design skills contributing to our mission?" (Research VITAS's mission, values, and recent campaigns).
• "Describe your ideal collaborative relationship with marketing and content teams. How do you ensure alignment on project goals and feedback?" (Highlight your communication and teamwork style).
• "How do you stay updated on the latest digital design trends and technologies, especially in the context of healthcare marketing?" (Showcase your commitment to continuous learning).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation logically, guiding the interviewer through each project's journey from challenge to solution to outcome.
• Highlight Key Contributions: Clearly define your specific role and contributions within each project, especially if it was a team effort.
• Showcase Digital & AI Expertise: Explicitly point out projects that demonstrate your digital-first approach, use of AI tools, and understanding of performance metrics.
• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, software proficiency, and problem-solving methodologies.
• Engage and Ask Questions: Show genuine interest in the role, the team, and VITAS Healthcare by asking thoughtful questions throughout the interview process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, operational efficiency (especially with AI), and a genuine understanding of VITAS Healthcare's mission. Quantifiable results and clear articulation of process are key.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the VITAS Healthcare careers portal link provided.
• Portfolio Customization: Tailor your portfolio to emphasize digital-first projects, performance optimization examples, and any experience integrating AI design tools. Select case studies that best reflect the responsibilities listed, focusing on impact and process.
• Resume Optimization: Ensure your resume clearly highlights your 8+ years of experience in digital design, proficiency with Figma, Adobe Creative Suite, After Effects, and AI tools. Use keywords from the job description and quantify achievements where possible.
• Interview Preparation: Thoroughly review common interview questions for senior design roles, focusing on strategy, collaboration, and problem-solving. Practice articulating your design process and presenting your portfolio with a focus on results and innovation.
• Company Research: Deeply research VITAS Healthcare's mission, values, recent marketing campaigns, and their position within the healthcare industry. Understand their patient-centric approach and how design can support those efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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