Digital Experience Designer (UX)
H&M Group
Full_time•Stockholm, Sweden
<section class="job-section" id="st-jobDescription"><div><p class="googlejobs-paragraph--empty"></p><h2 class="title">Job Description</h2></div><div class="wysiwyg" itemprop="responsibilities"><p><strong>About the Team: </strong><br>
H&M has a proud history of design, style and fashion that reaches millions of customers. We, in Digital Experience Design, translate H&M’s rich design heritage into modern, inclusive digital experiences that connect with customers and colleagues—online and in-store. </p><p>Our Design Community is a diverse team of talented and passionate designers and researchers who work tightly with cross-functional product teams, driving both the customer and colleague facing experiences for the H&M Brand.  <br>
 <br>
<strong>About the Role: </strong><br>
As a Digital Experience Designer, you’ll help shape how millions of customers experience fashion and how thousands of colleagues engage with our digital tools. You’ll design and improve user experiences across H&M, working closely with your fellow designers, developers, and stakeholders in Tech, Marketing and Commercial units.  </p><p>You thrive in a collaborative environment and enjoy solving complex challenges. You take ownership of your work, communicate clearly, and always keep users at the center of your design decisions.  </p><p><em>As a person, you believe in a culture rooted in collaboration, transparency, psychological safety, and trust. You work with a strong focus on value creation and growth, taking full ownership and accountability while serving our stakeholders with clarity and openness. You are motivated by making a real impact—both through the experiences you design and the way you contribute to a thriving team culture. </em></p><p> </p><p><strong>Responsibilities: </strong></p><ul><li><p>Create user-centred design solutions by developing flows, wireframes, prototypes, and high-fidelity UI that clearly communicate design intent and elevate user experience. </p></li><li><p>Collaborate cross-functionally with product managers, developers, and stakeholders to align design with business goals, technical feasibility and the brand direction. </p></li><li><p>Conduct user research through user interviews, surveys, usability testing, and analytics to uncover user needs, behaviors and pain points, to inform design decisions. </p></li><li><p>Present design concepts with a clear rationale grounded in user insights, business context, and product strategy. </p></li></ul><ul><li><p>Contribute to our Design System by ensuring consistency, scalability and adoption across products. </p></li></ul><ul><li><p>Design inclusive experiences by applying accessibility best practices, including WCAG guidelines, ensuring all users can confidently engage with our digital products. </p></li></ul><ul><li><p>Facilitate collaborative workshops that foster alignment and guide teams toward shared design direction. </p></li></ul><ul><li><p>Contribute to defining UX metrics to measure and track design impact. </p></li></ul><ul><li><p>Champion a user-first mindset, advocating for both customer and colleague needs throughout the product development lifecycle. </p></li></ul><ul><li><p>Integrate industry trends and best practices into your design work. </p></li></ul></div></section><section class="job-section" id="st-qualifications"><div><p class="googlejobs-paragraph--empty"></p><h2 class="title">Qualifications</h2></div><div class="wysiwyg" itemprop="qualifications"><ul><li><p>6+ years of experience designing for various digital platforms, such as app/web platforms and internal tools, ideally within large-scale organizations. </p></li></ul><ul><li><p>Strong communication skills with the ability to simplify the complex and bring clarity in ambiguous situations. </p></li></ul><ul><li><p>Experience in driving design initiatives across the full product development lifecycle, with a proactive and self-directed mindset. </p></li></ul><ul><li><p>Strong knowledge in UX Research, using both qualitative and quantitative methods to uncover insights and inform product strategy. </p></li></ul><ul><li><p>Proven experience with Design Systems, applying component-based design principles and thinking systemically. </p></li></ul><ul><li><p>Comfortable working with tools like Figma, Miro, UserZoom and Jira. </p></li></ul></div></section><section class="job-section" id="st-additionalInformation"><div><p class="googlejobs-paragraph--empty"></p><h2 class="title">Additional Information</h2></div><div class="wysiwyg" itemprop="incentives"><p>This is a permanent, full-time position based in Stockholm, Sweden. The role is on-site in our offices in Marievik with flexibility for hybrid work. </p><p>Please submit your CV in English. <br>
Due to data policies, we can only accept applications through our career page. </p><p><strong>Benefits </strong><br>
We offer all our employees a comprehensive benefits package, including global and local offerings. </p><p><strong>Inclusion & Diversity </strong><br>
At H&M Group, we’re committed to creating an inclusive and diverse workplace. We welcome applications from people of all backgrounds, experiences, and perspectives. </p></div></section>
Application Requirements
Candidates should have 6+ years of experience in digital design and strong communication skills. Proficiency in UX research and design systems is essential, along with experience using tools like Figma and Miro.