Digital Design Manager - Creative

📍 Job Overview

Job Title: Digital Design Manager - Creative

Company: Travel + Leisure Co.

Location: Orlando Corporate Headquarters, Florida, United States

Job Type: Full-Time

Category: Creative & Media / Marketing Operations / GTM Operations

Date Posted: January 29, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Leads a team of digital designers focused on performance-driven digital experiences for vacation ownership, membership, and travel brands.

• Drives conversion optimization for digital ads, sales tools, and platform content across paid and owned media channels.

• Sets the creative direction for high-impact campaigns, modern UI/UX design, and scalable digital systems.

• Collaborates with Performance Media, Digital Marketing, Product, Brand, and Sales teams to align creative with growth objectives.

📝 Enhancement Note: While this role is within a "Creative" function, its emphasis on "performance-driven digital experiences," "high-converting digital ads," and "intuitive sales technology interfaces" positions it closely to GTM Operations and Marketing Operations. The focus on conversion, data-informed design, and cross-functional collaboration with sales and marketing teams is a strong indicator of its operational impact.

📈 Primary Responsibilities

• Team Leadership & Development: Manage, mentor, and provide strategic and creative feedback to a team of up to 10 digital designers (performance media, sales tech, UI/UX). Foster a culture of design excellence, agility, and innovation.

• Performance Media Creative: Own concepting and design execution for paid social, display, email, and B2B digital marketing campaigns, focusing on high-performing, conversion-optimized creative aligned with platform specs and audience behaviors.

• UI/UX Design for Sales Technology: Oversee visual and interaction design for in-field sales platforms (e.g., interactive maps, presentation tools), ensuring intuitive, engaging, and brand-aligned user experiences.

• Digital Design Systems & Best Practices: Establish and evolve scalable digital design systems, responsive templates, and creative frameworks, championing best practices in accessibility, mobile-first design, and content scalability.

• Cross-Functional Collaboration: Act as a creative voice across digital initiatives, partnering with Brand Delivery, Marketing, Sales, Product, and Digital teams to align creative strategy with business priorities and influence decisions through data-informed design thinking.

📝 Enhancement Note: The responsibilities highlight a blend of creative direction and operational execution. The emphasis on "conversion-optimized creative," "UI/UX for sales technology," and "scalable digital systems" underscores the role's contribution to Go-To-Market (GTM) efficiency and sales enablement.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Digital Design, Visual Communication, UI/UX, or a related field. Equivalent experience will be considered in lieu of a degree.

Experience: 10+ years in digital design, with at least 4 years in a creative/design team management capacity.

Required Skills:

• Expert-level understanding of performance marketing creative and conversion drivers.

• Strong UI/UX sensibility, including mobile-first thinking and intuitive interaction design.

• Proven ability to lead "scroll-stopping," "thumb-stopping" media design across paid social, display, and email.

• Familiarity with digital best practices: responsive design, accessibility, content systems.

• Excellent people leadership, creative feedback, and cross-functional communication skills.

• Deep understanding of in-house and agency workflows, process design, and change management.

• Proficiency in Figma, Adobe Creative Cloud (Photoshop, Illustrator, XD), and Adobe Express.

• Experience with CMS and CRM platforms like AEM and Salesforce Marketing Cloud.

• Familiarity with asset management and workflow tools (e.g., Workfront, Airtable, JIRA).

• Knowledge of accessibility, responsive design principles, and basic front-end development workflows.

• Proven ability to deliver high-performing, conversion-focused creative across paid, owned, and earned channels.

• Experience in matrixed organizations and collaboration with marketing, product, and sales teams.

Preferred Skills:

• UX/UI, digital advertising, or responsive design certification.

• Front-end development knowledge (HTML/CSS/JS).

• Familiarity with performance creative testing and platform-specific specs.

📝 Enhancement Note: The requirement for experience with CMS, CRM, and workflow tools like Workfront or Airtable points to a need for managing operational processes and content delivery pipelines, aligning with GTM and Marketing Operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrates expertise in performance media design, showcasing ability to drive conversions and engagement.

• Includes examples of UI/UX design for digital tools and interfaces, highlighting user-centered design principles and intuitive workflows.

• Features work on scalable digital systems, responsive templates, and creative frameworks that ensure brand consistency and efficiency.

Process Documentation:

• Ability to document and optimize design workflows for campaign creative and sales technology tools.

• Experience in establishing and maintaining digital design systems to ensure scalability and brand adherence.

• Understanding of how to integrate design processes with marketing, sales, and product development lifecycles.

📝 Enhancement Note: For a role this senior, a portfolio is crucial. It should not only display aesthetic quality but also demonstrate a data-driven approach to design that directly impacts conversion rates and user engagement, a key aspect of GTM and Revenue Operations. The candidate should be prepared to discuss the processes behind their design choices and their impact on business metrics.

💵 Compensation & Benefits

Salary Range: The estimated salary range for a Digital Design Manager in Orlando, FL, with 10+ years of experience and management responsibilities, typically falls between $110,000 - $150,000 annually. This estimate is based on industry benchmarks for senior creative and management roles in the hospitality and travel sectors in major Florida markets, considering the company's size and scope. Specific compensation will be commensurate with experience and qualifications.

Benefits:

• Medical, Dental, and Vision insurance

• Flexible Spending Accounts (FSAs)

• Life and Accident Coverage

• Disability Insurance

• Paid Time Off (PTO), Parental Leave, and Holidays (specifics may vary by position)

• "Wish Day" paid time to volunteer

• 401k with employer match (subject to eligibility requirements)

• Legal and Identity Theft Plan

• Voluntary Income Protection Benefits

• Wellness Program

• Employee Assistance Program

Working Hours: Typically 40 hours per week, with occasional overtime during peak periods or project deadlines. The role is on-site, requiring full-time presence at the Orlando Corporate Headquarters.

📝 Enhancement Note: Salary is estimated based on the provided experience level (10+ years, 4+ years management) and location (Orlando, FL). The benefits package is extensive and typical for a large, established corporation. The on-site requirement is noted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality / Travel & Leisure / Vacation Ownership. Travel + Leisure Co. is a global leader in this sector, operating a diverse portfolio of brands. This industry context emphasizes customer experience, brand loyalty, and driving vacation inspiration and bookings.

Company Size: Large enterprise, indicated by the extensive benefits and the structured work environment. This suggests established processes, larger teams, and opportunities for cross-functional collaboration across many departments.

Founded: While the founding date isn't specified, the company's established presence in the market implies a mature operational structure and a long-standing brand reputation.

Team Structure:

• Reports to a Director or VP level within the Creative or Marketing function.

• Manages a team of 7-8 performance marketing digital designers and 1-2 UI/UX digital designers.

Methodology:

• Data-driven design approach, leveraging analytics and performance metrics to inform creative decisions and optimize campaign effectiveness.

• User-centered design principles applied to sales technology and digital experiences.

• Agile methodologies likely employed for campaign execution and project management, ensuring flexibility and responsiveness.

Company Website: [Travel + Leisure Co. Website URL - Assumed from domain]

📝 Enhancement Note: The company's industry is crucial for understanding the target audience and the type of creative output expected. The size implies structured operations, which is beneficial for candidates seeking well-defined processes but also requires adaptability within a larger framework.

📈 Career & Growth Analysis

Operations Career Level: This is a senior management role, requiring significant experience in digital design leadership and a strong understanding of performance marketing and UI/UX principles. It sits at the intersection of creative execution and strategic GTM operations.

Reporting Structure: The Digital Design Manager will likely report to a Director of Creative, VP of Marketing, or a similar senior leadership position. They will directly manage a team of designers.

Operations Impact: The role's impact is measured by the performance of digital campaigns (conversion rates, engagement), the effectiveness and adoption of sales technology tools, and the overall quality and scalability of digital creative assets that support revenue generation and brand perception.

Growth Opportunities:

• Advancement to Director-level creative roles or broader marketing leadership positions.

• Specialization in areas like advanced UI/UX strategy, digital product design, or GTM operations strategy.

• Opportunity to lead larger, more complex creative initiatives and potentially manage larger teams or multiple functions.

• Development in strategic planning, cross-functional leadership, and influencing senior stakeholders.

📝 Enhancement Note: This role offers a clear path for growth within creative leadership or a transition into a more operations-focused management track, leveraging the performance and system-design aspects of the role.

🌐 Work Environment

Office Type: The role is based at the "Orlando Corporate Headquarters," indicating a professional, corporate office environment. This suggests a structured setting with dedicated workspaces and collaborative areas.

Office Location(s): Orlando Corporate Headquarters, Florida, USA. This location offers access to a major metropolitan area with a strong talent pool in the hospitality and technology sectors.

Workspace Context:

• Likely a collaborative office space designed to facilitate teamwork between designers, marketers, and product teams.

• Access to standard corporate IT infrastructure, design software, and potentially specialized creative hardware.

• Opportunities for direct interaction with various departments, fostering a holistic understanding of the business operations.

Work Schedule: Primarily a standard 40-hour work week, but likely requires flexibility to meet project deadlines and campaign launches, especially in a performance-driven environment. The on-site nature emphasizes consistent team presence and collaboration.

📝 Enhancement Note: The on-site requirement in a corporate headquarters suggests a traditional work environment that values in-person collaboration and team cohesion, which can be a positive for networking and mentorship.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager to evaluate creative leadership, team management style, and strategic thinking.

• Portfolio Review & Presentation: Candidates will likely present their portfolio, detailing specific projects, their role, design process, and demonstrable results (especially conversion metrics).

• Cross-Functional Interviews: Meetings with key stakeholders from Performance Media, Product, and Sales to assess collaboration skills and understanding of business objectives.

• Final Interview: May involve a senior leader or executive for final approval.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate your role, the design challenges, your creative solutions, and most importantly, the measurable results (e.g., increased conversion rates, improved engagement, efficiency gains).

• Showcase Process: Be prepared to walk through your design process, from initial concept and research to iteration and final execution, highlighting how data and user feedback informed your decisions.

• Highlight Leadership: Include examples that demonstrate your ability to lead, mentor, and inspire a design team, as well as manage projects from conception to completion.

• Tailor to Role: Emphasize projects that align with performance marketing, UI/UX for sales tools, and scalable design systems, as these are key areas for this role.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a concept for a performance ad campaign or redesigning a component of a sales tool interface.

• Prepare to discuss how you would approach optimizing existing creative based on performance data.

• Practice articulating your design rationale and defending your creative choices, especially in relation to business goals and user needs.

📝 Enhancement Note: The portfolio review is critical. Candidates must demonstrate not just design prowess but also a tangible impact on business outcomes, a core tenet of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Adobe Creative Cloud (Photoshop, Illustrator, XD), Adobe Express.

• Workflow & Asset Management: Workfront, Airtable, JIRA (or similar project management and asset management tools).

• Content Management Systems (CMS): Adobe Experience Manager (AEM) or similar.

• Customer Relationship Management (CRM): Salesforce Marketing Cloud or similar.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics) for understanding campaign performance.

CRM & Automation:

• Deep understanding of how CRM data influences campaign creative and segmentation.

• Experience designing creative assets for marketing automation platforms.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is standard. However, strong experience with AEM, Salesforce Marketing Cloud, and project management tools like Workfront is highly relevant for managing operational workflows and content delivery pipelines.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasizing the use of analytics and performance metrics to guide design strategy and execution.

• Customer-Centricity: Designing experiences that meet user needs and drive engagement, particularly for vacation ownership and travel customers.

• Efficiency & Scalability: Developing design systems and processes that can be efficiently applied across multiple brands and platforms.

• Collaboration & Communication: Fostering strong partnerships with marketing, sales, and product teams to achieve shared business goals.

• Innovation & Agility: Staying current with digital design trends and adapting quickly to market changes and campaign performance.

Collaboration Style:

• Proactive and cross-functional, engaging with various departments to gather insights and align creative output with business objectives.

• Iterative and feedback-driven, incorporating input from performance marketers, product managers, and sales teams to refine designs.

• Emphasis on clear communication to ensure alignment on project goals, timelines, and creative direction.

📝 Enhancement Note: The company's values likely center around customer experience, innovation, and performance, which are key drivers for any successful GTM or operations team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative vision with strict performance marketing goals and conversion targets.

• Managing and aligning a diverse team of designers with varying specializations and skill sets.

• Integrating digital design efforts across a portfolio of distinct travel brands, ensuring both brand consistency and platform optimization.

• Keeping pace with rapidly evolving digital marketing trends, platform algorithms, and design technologies.

Learning & Development Opportunities:

• Opportunities to deepen expertise in performance marketing analytics and data-informed design.

• Potential to lead larger-scale design system initiatives or digital product design projects.

• Access to industry conferences, workshops, and training to stay ahead of design and marketing trends.

• Mentorship from senior leaders in marketing and creative functions.

📝 Enhancement Note: This role offers significant growth potential by tackling complex creative challenges that directly impact business performance and by developing leadership skills in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design team to achieve significant conversion rate improvements for a digital campaign. What was your process, and what were the key metrics?"

• "How do you balance creative excellence with the technical constraints and performance demands of digital advertising platforms?"

Company & Culture Questions:

• "How would you ensure your team's creative output aligns with Travel + Leisure Co.'s brand values and mission to 'put the world on vacation'?"

• "Describe your experience working with performance marketing, product, and sales teams. How do you foster effective collaboration?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the strategic approach, the creative solution, and the quantifiable results.

• Focus on Impact: Highlight how your designs directly contributed to business objectives, such as increased leads, sales, engagement, or improved user experience.

• Demonstrate Process & Tools: Be ready to discuss the specific tools and methodologies you used (Figma, Adobe CC, AEM, Salesforce MC, etc.) and how your process led to successful outcomes.

• Showcase Leadership: Include examples of how you've mentored designers, managed projects, and collaborated with stakeholders.

📝 Enhancement Note: Interviewers will be looking for a strong combination of creative vision, leadership capability, and a data-driven, results-oriented approach to design that directly supports GTM and revenue objectives.

📌 Application Steps

To apply for this Digital Design Manager - Creative position:

• Submit your application via the provided Workday job portal link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating performance marketing creative success, UI/UX for sales tools, and scalable digital system design. Quantify results wherever possible.

• Resume Optimization: Ensure your resume clearly outlines your experience in digital design leadership, team management, performance marketing, UI/UX, and relevant tools (Figma, Adobe CC, CMS, CRM, workflow tools).

• Interview Preparation: Practice articulating your design process, leadership philosophy, and how you drive business results through creative strategy. Prepare specific examples for behavioral and situational questions.

• Company Research: Familiarize yourself with Travel + Leisure Co.'s various brands, target audiences, and current marketing initiatives to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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