Digital Content & Design Manager

📍 Job Overview

Job Title: Digital Content & Design Manager Company: Oliver Winery Location: Bloomington, Indiana, United States Job Type: Full-Time Category: Marketing Operations / Digital Marketing Date Posted: July 31, 2025 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and execution of digital content and design initiatives to enhance brand presence across multiple channels.
• Manage and optimize the company's digital platforms, including website updates and social media liaison activities, ensuring brand consistency and engagement.
• Drive creative excellence by developing compelling visual and written content for marketing campaigns, product pages, and consumer communications.
• Analyze and report on key performance indicators (KPIs) across digital channels to inform strategy and measure campaign effectiveness.
• Collaborate with internal teams and external vendors to ensure seamless project execution and alignment with overall marketing and business objectives.

📝 Enhancement Note: While the title is "Digital Content & Design Manager," the responsibilities strongly lean into digital marketing operations and execution. This role requires a blend of creative output and the operational management of digital channels and vendor relationships, typical of a Marketing Operations or Digital Marketing Specialist with a strong design and content focus. The emphasis on performance tracking and cross-functional collaboration aligns with operational roles.

📈 Primary Responsibilities

• Develop and execute creative strategies for digital content, ensuring alignment with brand guidelines and marketing objectives for retail, digital, and hospitality touchpoints.
• Design and produce a variety of marketing collateral, including POS materials, social media graphics, menus, website banners, and promotional assets, leveraging Adobe Creative Suite.
• Write, edit, and proofread engaging and brand-consistent copy for website content, product descriptions, email campaigns, press releases, and other marketing communications.
• Manage website content updates, ensuring accuracy, relevance, and optimal user experience, and serve as the primary liaison for social media campaign execution with partner agencies.
• Oversee and maintain presence on various digital channels and listings (e.g., Google, Yelp, LinkedIn), coordinating with third-party platforms to ensure brand consistency and accuracy.
• Track, analyze, and report on key performance indicators (KPIs) for web traffic, social media engagement, email marketing, and e-commerce performance, providing actionable insights monthly, quarterly, and annually.
• Support the hospitality and direct-to-consumer (DTC) teams by developing on-site and off-site messaging and collateral, including tasting room signage and wine club communications.
• Coordinate with external digital and creative vendors, managing project timelines, deliverables, and ensuring alignment with the overall brand strategy and operational goals.

📝 Enhancement Note: The responsibilities highlight a blend of creative content generation and operational management of digital marketing efforts. The emphasis on "creative doer" and specific tasks like managing digital channels and vendor coordination points to a hands-on role within marketing operations, requiring strong project management and execution skills alongside creative abilities.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent practical work experience demonstrating a strong understanding of marketing principles.

Experience:

• 3–5 years of progressive marketing experience with a significant focus on digital content creation, graphic design, and brand execution within a fast-paced environment.
• Proven experience in building and executing complex marketing programs, with a strong emphasis on tracking results and applying data insights to strategic initiatives.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating a wide range of marketing collateral and digital assets.
• Copywriting & Editing: Demonstrated ability to write clear, compelling, and brand-aligned copy across various digital and print channels, with strong proofreading skills.
• Digital Channel Management: Experience managing website content (CMS experience is highly beneficial), social media platforms (Meta, TikTok), and business listing platforms (Google, Yelp).
• Performance Tracking & Analytics: Ability to monitor, analyze, and report on key digital marketing metrics (web traffic, engagement, conversion rates) using analytics tools.
• Vendor & Project Management: Skill in coordinating with external agencies and vendors, managing project timelines, and ensuring successful delivery of marketing initiatives.
• Collaboration & Communication: Excellent interpersonal and communication skills, with a proven ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.
• Organizational Skills: Strong ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a dynamic environment.

Preferred Skills:

• Experience within the wine, food & beverage, CPG, or hospitality industries, providing an understanding of relevant market dynamics and consumer behaviors.
• Familiarity with email marketing platforms and best practices for campaign execution.
• Basic understanding of SEO principles and their application in content creation.
• Experience with project management software to track workflow and deliverables.

📝 Enhancement Note: The requirement for Adobe Creative Suite is explicitly stated as essential. The experience level suggests an individual who can operate with some autonomy but also work within a team structure, typical for a manager-level individual contributor or a lead role in a smaller team. The "get-it-done" mentality and initiative are key operational characteristics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Showcase: A curated selection of design work demonstrating proficiency in Adobe Creative Suite, including examples of social media graphics, print collateral (signage, menus), and digital assets.
• Content Writing Samples: Clear examples of written content across different formats, such as website copy, product descriptions, email marketing campaigns, or press releases, highlighting clarity, personality, and brand voice.
• Campaign Execution Examples: Case studies or examples of marketing campaigns managed or significantly contributed to, showcasing the process from concept to execution and initial results.
• Digital Platform Management Evidence: Demonstrations of experience managing digital platforms, such as website updates, social media content scheduling, or updates to online business listings.
• Performance Data Integration: Examples of how data and analytics were used to inform content strategy or improve campaign performance, showing an understanding of measurement and optimization.

Process Documentation:

• Workflow Design & Optimization: Evidence of creating or improving workflows for content creation, design approvals, or digital asset management to enhance efficiency and brand consistency.
• Implementation & Automation: Examples of how processes were implemented or automated to streamline digital marketing tasks, manage vendor collaborations, or improve reporting efficiency.
• Measurement & Analysis: Documentation of how performance metrics were tracked, analyzed, and reported on to provide insights and drive strategic decisions for digital marketing efforts.

📝 Enhancement Note: For a role like this, a portfolio is crucial. It should not only showcase creative output but also demonstrate an understanding of process, execution, and the impact of content and design on marketing objectives. Candidates should be prepared to discuss the strategy behind their work and the results achieved.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Digital Content & Design Manager with 3-5 years of experience in Bloomington, Indiana, the estimated salary range is $60,000 - $75,000 annually. This estimate considers the required skills, responsibilities, and the cost of living in the region.

Benefits:

• Comprehensive health, vision, and dental insurance plans.
• Supplemental benefit packages available.
• Generous Paid Time Off (PTO) and paid holidays, supporting work-life balance.
• Employer 401(k) matching program up to 6% of annual compensation, contributing to long-term financial security.
• Paid training and meetings, fostering continuous learning and professional development.
• Access to the "Live Well" wellness program, including fitness reimbursements and educational resources.
• Generous employee discount on wine, food, and merchandise, reflecting company culture and appreciation for employees.

Working Hours:

• This is a full-time, exempt position, typically requiring 40 hours per week.
• Occasional weekend or evening work may be required with advance notice, reflecting the operational needs of a dynamic business.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in the specified location and experience level. Actual compensation may vary based on the candidate's qualifications, interview performance, and the company's compensation structure. The benefits package is comprehensive, offering strong support for employee well-being and financial growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Winery / Beverage Alcohol / Hospitality Company Size: Oliver Winery is a medium-sized company, likely employing between 50-250 individuals. This size often fosters a collaborative environment where individuals can have a tangible impact, while still having structured processes and dedicated teams. Founded: Oliver Winery was founded in 1972, indicating a long-standing history and established presence in the market, suggesting a blend of tradition and innovation.

Team Structure:

• The Digital Content & Design Manager will be part of the Marketing team.
• This team likely includes specialists in areas such as brand management, digital marketing, public relations, and potentially event coordination.
• The role will report to a Marketing Director or Manager, with opportunities for collaboration across departments such as Sales, Hospitality (Tasting Room), and potentially Product Development.

Methodology:

• Data-Driven Decision Making: The emphasis on performance tracking and reporting indicates a commitment to using data to inform marketing strategies and optimize campaign performance.
• Agile Content Creation: The need to support various touchpoints and campaigns suggests a dynamic approach to content development, requiring flexibility and responsiveness to market needs.
• Vendor Partnership: The role involves managing relationships with external agencies, highlighting a collaborative approach to leveraging specialized expertise for social media and digital execution.
• Cross-Functional Alignment: The responsibility to align messaging across retail, digital, and hospitality touchpoints underscores a focus on integrated marketing efforts and consistent brand experience.

Company Website: https://www.oliverwinery.com/

📝 Enhancement Note: The company's long history and growth suggest a stable yet evolving organization. The "real fruit, real flavor, and real people" ethos points to a culture that values authenticity, passion, and approachable experiences. The marketing team's structure will likely support a hands-on approach for this role, with opportunities to influence brand messaging directly.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Managerial individual contributor, bridging creative execution with operational oversight of digital marketing channels. It's a key role for someone looking to deepen their expertise in digital marketing operations, content strategy, and brand management within the consumer goods or hospitality sector.

Reporting Structure: The Digital Content & Design Manager will likely report to a Marketing Director or Senior Marketing Manager. This position will have direct responsibility for the output and execution of digital content and design initiatives, and will likely liaise with various internal stakeholders and external agency partners.

Operations Impact: This role has a direct impact on Oliver Winery's brand perception, customer engagement, and ultimately, revenue. By creating compelling digital content and managing online presence effectively, the manager influences brand awareness, drives traffic to e-commerce and hospitality channels, and contributes to consumer acquisition and retention efforts. The ability to track and report on performance ensures that marketing investments are demonstrably contributing to business goals.

Growth Opportunities:

• Specialization: Deepen expertise in specific digital marketing channels (e.g., social media strategy, email marketing automation, e-commerce content optimization).
• Leadership: Progress to a Senior Marketing Manager role, overseeing broader marketing functions or managing a team of marketing specialists.
• Strategic Input: Contribute more significantly to overarching marketing strategy development, leveraging insights from digital performance data.
• Cross-Functional Exposure: Gain broader experience by collaborating on projects with Sales, Product Development, and Hospitality teams, potentially leading to roles in brand management or integrated marketing.

📝 Enhancement Note: The role offers a solid foundation in digital marketing operations with room for growth within a growing company. The blend of creative and analytical tasks provides a well-rounded development path for professionals in marketing operations and digital strategy.

🌐 Work Environment

Office Type: The position is based on-site at Oliver Winery's Bloomington, Indiana location. This implies working within a corporate office setting that is integrated with or adjacent to winery operations. Office Location(s): 200 E. Winery Rd, Bloomington, IN 47404. This location offers a unique work environment within a winery setting.

Workspace Context:

• Collaborative Environment: The company culture emphasizes collaboration, suggesting an open or semi-open office layout that facilitates interaction among team members and across departments.
• Creative Resources: Access to design software (Adobe Creative Suite) is a given, and the workspace likely supports creative tasks with appropriate technology and tools.
• Team Interaction: Opportunities to interact with marketing colleagues, sales teams, and hospitality staff will be frequent, fostering a dynamic and communicative work environment.
• Winery Setting: The unique environment of a winery may offer inspiring surroundings and opportunities to engage with the product and its production.

Work Schedule:

• Full-time, exempt position, typically 40 hours per week.
• Flexibility may be offered, but occasional weekend or evening work is expected with advance notice to accommodate business needs, particularly around campaign launches or events.

📝 Enhancement Note: Working on-site at a winery offers a distinct atmosphere compared to a typical corporate office. Candidates should be comfortable with this environment and the potential for occasional non-traditional working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and cover letter, with a strong emphasis on the portfolio. A cover letter is highly encouraged.
• Portfolio Review & Discussion: Candidates will likely present their portfolio, discussing key projects, design choices, content strategies, and demonstrated results. This is a critical stage to assess skills and experience.
• Skills-Based Interview: Questions focusing on specific design software proficiency, copywriting examples, digital channel management experience, and performance data analysis.
• Behavioral Interview: Assessment of collaboration, problem-solving, initiative, and alignment with company values (Respect People, Expect Quality, Think Differently, Get Stuff Done).
• Stakeholder/Team Interview: Potential interviews with marketing team members or cross-functional stakeholders to evaluate cultural fit and collaboration style.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in digital content creation, design, copywriting, and campaign execution.
• Highlight Process & Impact: For each project, clearly articulate the objective, your role, the process you followed (including tools used), challenges overcome, and the measurable results or impact achieved.
• Showcase Variety: Include examples that demonstrate your versatility across different formats (digital graphics, print collateral, web copy, social media content).
• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your work (e.g., engagement rates, website traffic increases, conversion improvements).
• Be Prepared to Discuss: Be ready to talk through your design choices, copywriting rationale, and how you approached problem-solving and collaboration.

Challenge Preparation:

• Design Task: You might be asked to create a sample social media graphic or a small piece of marketing collateral based on a provided brief, demonstrating your design skills and understanding of brand voice.
• Copywriting Challenge: A short writing exercise to assess your ability to craft concise, engaging copy for a specific channel or product.
• Scenario-Based Questions: Be prepared for questions about how you would handle specific situations, such as managing a difficult vendor, prioritizing competing deadlines, or analyzing underperforming campaign data.

📝 Enhancement Note: The portfolio is the cornerstone of this application. Candidates should invest significant time in preparing a compelling showcase that highlights both creative talent and operational effectiveness. Highlighting quantifiable results will be key to demonstrating impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design and visual content creation, including Photoshop, Illustrator, and InDesign.
• Content Management System (CMS): Experience with platforms like WordPress, Drupal, or similar for website content updates is highly probable.
• Social Media Management Tools: Familiarity with scheduling and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social) for liaison activities with agencies.
• Email Marketing Platforms: Experience with tools like Mailchimp, Constant Contact, or HubSpot for consumer communications.

Analytics & Reporting:

• Google Analytics: Crucial for website performance tracking, user behavior analysis, and reporting on web traffic KPIs.
• Social Media Analytics: Native platform analytics (Meta, TikTok) and potentially third-party tools for social media performance monitoring.
• E-commerce Analytics: Tools specific to online sales platforms to track conversion rates and sales performance.

CRM & Automation:

• Customer Relationship Management (CRM): While not explicitly stated, experience with a CRM (e.g., Salesforce, HubSpot CRM) would be beneficial for understanding customer data and its use in marketing.
• Digital Asset Management (DAM): Familiarity with DAM systems can be helpful for organizing and managing brand assets.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Beyond that, familiarity with web content management and digital analytics tools is expected for effective channel management and performance tracking.

👥 Team Culture & Values

Operations Values:

• Respect People: Demonstrating professionalism, valuing diverse perspectives, and fostering positive relationships with colleagues, vendors, and customers.
• Expect Quality: Maintaining high standards in all creative output and operational execution, with meticulous attention to detail and a commitment to excellence.
• Think Differently: Approaching challenges with creativity, seeking innovative solutions, and being open to new ideas and approaches in content and design.
• Get Stuff Done: A proactive, results-oriented mindset, taking initiative, managing priorities effectively, and ensuring projects are completed efficiently and on time.

Collaboration Style:

• Cross-Functional Integration: Actively working with marketing, sales, and hospitality teams to ensure cohesive brand messaging and campaign alignment across all customer touchpoints.
• Feedback Incorporation: Openness to receiving and providing constructive criticism, using feedback to refine designs, copy, and strategies.
• Knowledge Sharing: Sharing industry best practices, creative inspiration, and performance insights with team members to foster collective growth and innovation.
• Agency Partnership: Effectively communicating brand requirements and project goals to external vendors, managing relationships to achieve desired outcomes.

📝 Enhancement Note: The company's core values are clearly defined and are expected to be embodied by all employees. For this role, "Think Differently" and "Get Stuff Done" are particularly relevant for driving creative initiatives and executing them efficiently.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: Effectively managing the dual responsibilities of creative content generation and the operational execution/management of digital channels and vendors.
• Prioritizing Diverse Needs: Juggling requests from various internal teams (marketing, sales, hospitality) and external partners, requiring strong prioritization and project management skills.
• Keeping Pace with Digital Trends: Continuously adapting to evolving digital marketing platforms, social media trends, and design best practices to maintain brand relevance and effectiveness.
• Measuring Digital Impact: Demonstrating the clear ROI of creative and digital efforts, translating engagement metrics into tangible business outcomes for the winery.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to attend workshops or online courses to further hone skills in Adobe Creative Suite or explore new design software.
• Digital Marketing Specialization: Pursuing certifications or training in specific areas like SEO, content marketing strategy, social media advertising, or email marketing automation.
• Brand Strategy Immersion: Deepening understanding of brand management principles and consumer psychology within the beverage alcohol industry.
• Data Analytics Skills: Developing more advanced capabilities in analyzing marketing data and translating insights into actionable strategies.

📝 Enhancement Note: This role presents an excellent opportunity to develop a comprehensive skill set in digital marketing operations within a growing and well-established brand. Overcoming the challenge of balancing creative output with operational execution will be key to success and career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content calendar for our social media channels, considering our brand identity and target audience?" (Focus on process, audience understanding, and strategic alignment).
• "Describe a time you had to manage a project with competing priorities and tight deadlines. How did you ensure successful completion?" (Highlight organizational skills, prioritization, and execution).
• "How do you stay updated on the latest design trends and digital marketing best practices?" (Demonstrate proactivity and continuous learning).
• "Walk us through a successful marketing campaign you worked on. What was your role, what were the key design and content elements, and what were the results?" (Prepare a case study from your portfolio).

Company & Culture Questions:

• "What appeals to you about Oliver Winery's brand and mission?" (Research the company's history, values, and products).
• "How do you think your skills align with the company's core values: Respect People, Expect Quality, Think Differently, Get Stuff Done?" (Provide specific examples of how you embody these values).
• "Describe your ideal working environment and how you collaborate with team members and external partners." (Emphasize collaboration and communication styles).

Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that explains the "why" behind your work, not just the "what."
• Visual Clarity: Ensure your slides or digital presentation are clean, visually appealing, and easy to follow, mirroring your design sensibilities.
• Data-Driven Insights: Explicitly connect your creative work to measurable outcomes and business impact. Use charts or graphs where appropriate to illustrate performance.
• Conciseness: Be prepared to present your portfolio within a defined timeframe, focusing on the most impactful projects and learnings.
• Interactive Engagement: Be ready to answer questions and engage in a discussion about your work, demonstrating your thought process and adaptability.

📝 Enhancement Note: Preparation should focus on showcasing how your creative and operational skills directly contribute to marketing objectives and business growth. Be ready to discuss specific examples of your work and how you measure success.

📌 Application Steps

To apply for this Digital Content & Design Manager position:

• Submit Your Application: Complete and submit your application through the provided link on the Paylocity portal.
• Craft a Compelling Cover Letter: Prepare a tailored cover letter that highlights your passion for Oliver Winery, your relevant experience in digital content, design, and marketing operations, and why you are a strong fit for the company culture and role responsibilities.
• Curate Your Portfolio: Select and organize your strongest design and copywriting samples. Ensure it showcases your proficiency in Adobe Creative Suite, your ability to manage digital channels, and your understanding of performance metrics. Prepare to discuss your projects in detail.
• Optimize Your Resume: Tailor your resume to emphasize keywords and responsibilities mentioned in the job description, such as "digital content," "graphic design," "Adobe Creative Suite," "digital channel management," "performance tracking," and "vendor coordination." Quantify your achievements whenever possible.
• Research Oliver Winery: Familiarize yourself with Oliver Winery's brand, products, values, and recent marketing efforts. Understanding their market position and target audience will be crucial for interview discussions.
• Practice Your Presentation: Rehearse presenting your portfolio and answering common interview questions, focusing on demonstrating your skills, experience, and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.