Digital Channel Owner - App & Web Product Strategy

📍 Job Overview

Job Title: Digital Channel Owner - App & Web Product Strategy Company: MOL Group Location: Budapest, Hungary Job Type: Regular: Indefinite, Permanent Category: Digital Product Management / GTM Operations Date Posted: 2025-08-11 Experience Level: 3-5 years Remote Status: On-site

🚀 Role Summary

• Strategic ownership and continuous improvement of digital channels, focusing on the MOL Move mobile app and web portal to ensure a unified, high-quality user experience.
• Driving high-impact growth and transformation initiatives, managing complex customer-facing developments to enhance platform efficiency, performance, and overall customer satisfaction.
• Ensuring adherence to platform compliance requirements and operational basics for app stores (Google, Apple), including policy updates and SDK changes.
• Collaborating with stakeholders, developers, and designers to resolve issues, implement features, and align initiatives with long-term vision, minimizing operational friction.
• Leveraging data analytics (Google Analytics, Firebase) to monitor user behavior, identify optimization opportunities, and inform strategic direction for channel evolution.

📝 Enhancement Note: This role is crucial for bridging the gap between user experience, technical development, and strategic business objectives within MOL Group's digital transformation efforts. It requires a blend of product management, analytical rigor, and operational oversight to ensure the success of the MOL Move platform.

📈 Primary Responsibilities

• Establish, enforce, and refine clear standards and a cohesive functional strategy for the overall app experience, ensuring consistency across contributions from multiple squads for both the mobile app and web portal.
• Direct high-impact growth and transformation initiatives, and complex customer-facing developments to ensure platform efficiency, performance, and a superior customer experience, transforming channels into unified, scalable 'as-a-service' solutions.
• Manage operational basics and platform compliance requirements, including policy updates, SDK changes, and verification requirements for app stores (Google, Apple).
• Work with business stakeholders, developers, and designers to ensure mobile app and website issue resolution, and feature implementations align with the long-term vision and cross-channel experience, minimizing operational friction.
• Drive long-term channel strategies aligned with core Digital Factory and MOL ambitions, by continuously monitoring user behavior (using Google Analytics, Firebase, and other data) and identifying opportunities to enhance channel performance and streamline development rollout.
• Provide guidance on effective specification and user story creation for channels to various squads, supporting effective backlog maintenance and fast-track recommendations for agile delivery and ad-hoc operational issue resolution.
• Act as a liaison between countries, teams, stakeholders, and management, providing clarity on strategy and deliverables, and supporting necessary approvals with preparatory work.
• Anticipate needs, industry trends, and shifting business requirements, facilitating MVP approaches and running pilots as necessary to adapt to evolving demands.

📝 Enhancement Note: The responsibilities highlight a strong focus on product lifecycle management, cross-functional team coordination, and data-driven decision-making, all critical components of successful GTM operations and product strategy execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Business Administration, Marketing, Technology, or a related field is preferred.

Experience:

• A minimum of 3-5 years of experience in the management of digital channels, such as mobile apps and websites.
• Familiarity with agile, Scrum, or other rapid application development methodologies.

Required Skills:

• Strong experience in customer-facing digital interface management (e.g., mobile apps, websites), encompassing analytics, data-driven optimizations, UX/UI best practices, and understanding customer journeys.
• Proficiency in utilizing Google Analytics, Firebase, and demonstrating the ability to use data interpretation for strategic decision-making.
• A strong affinity for reconciling user needs with viable solutions and product requirements, ensuring user-centric development.
• Ability to strategically oversee architecture and refactoring projects, contributing to the long-term technical health of the digital channels.
• Professional proficiency in MS Office suite, with a particular emphasis on strong presentation skills using PowerPoint.
• Fluent in English, essential for effective communication within a multinational organization.
• Demonstrated result-orientation, ability to work independently, and thrive in a fast-paced environment while managing multiple tasks effectively.
• Strong attention to detail and commitment to delivering high-quality work, ensuring accuracy and excellence in all deliverables.
• Proactive mindset with a positive attitude, possessing a strong sense of ownership and a collaborative team mentality.
• Strong written and verbal communication skills, crucial for cross-functional collaboration and stakeholder management.
• Possesses a growth mindset with a passion for continuous learning, adapting to change, and staying updated on industry trends and best practices.
• Solution-oriented approach with accountability for outcomes and a drive to resolve challenges efficiently.
• Openness to work with diverse cultures across Central and Eastern Europe (CEE).

Preferred Skills:

• Experience with Salesforce platform features and integrations, given its mention in the company description for the MOL MOVE loyalty program.
• Familiarity with A/B testing methodologies and their application in optimizing digital channel performance.
• Understanding of app store optimization (ASO) principles.
• Experience in loyalty programs or consumer-facing digital services.

📝 Enhancement Note: The requirements emphasize a blend of technical understanding, analytical capabilities, and strong interpersonal skills, typical for roles that bridge product strategy and operational execution in a digital environment. The mention of Salesforce indicates a potential need for familiarity with CRM-driven digital strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate successful management of digital channels (mobile apps, web portals), showcasing strategic evolution, quality assurance, and consistency in user experience.
• Highlight examples of leading high-impact growth and transformation initiatives with measurable outcomes in platform efficiency, performance, or customer experience.
• Provide case studies illustrating the resolution of complex customer-facing issues or the implementation of significant feature enhancements, detailing the process and impact.
• Showcase experience in managing operational basics and platform compliance, with examples of adapting to policy updates or technical requirements from app stores.
• Present instances where data analysis (Google Analytics, Firebase) was used to identify opportunities, drive optimizations, and inform strategic decisions for digital channels.

Process Documentation:

• Document the process for establishing and refining functional strategies for digital channels, ensuring a cohesive user experience across multiple contributing teams.
• Outline the methodology for managing cross-functional collaboration with stakeholders, developers, and designers to ensure feature implementations align with long-term vision.
• Detail the approach to monitoring user behavior, identifying trends, and translating insights into actionable recommendations for channel performance enhancement and development rollout.
• Illustrate the process for providing guidance on effective specification and user story creation to development squads, facilitating agile backlog maintenance and efficient issue resolution.

📝 Enhancement Note: A portfolio showcasing a strategic approach to digital channel management, data-driven decision-making, and successful cross-functional collaboration will be highly valued. The ability to demonstrate process ownership and improvement is key.

💵 Compensation & Benefits

Salary Range:

• For a Digital Channel Owner with 3-5 years of experience in Budapest, Hungary, the estimated annual gross salary typically ranges from €30,000 to €45,000. This estimate is based on industry benchmarks for similar roles in the Hungarian market, considering the company's size and the specific technical and strategic demands of the position.

Benefits:

• Access to Medicover health insurance, providing comprehensive medical coverage.
• An annual bonus structure, rewarding performance and contribution to company goals.
• Maximalized fringe benefits, offering additional compensation or perks beyond base salary.
• Opportunities for continuous learning and growth within a fast-paced, agile environment.
• Versatile career paths within a dynamically growing international organization at both local and group levels.
• Cross-industry experience through an expanding portfolio of businesses.
• A supportive and inclusive workplace that values innovation and creativity.
• Participation in regular team outings and MOL family events.

Working Hours:

• The standard working hours are 40 hours per week, with the flexibility often associated with agile environments and digital transformation roles.

📝 Enhancement Note: The salary range is an estimate based on general market data for Budapest. Actual compensation may vary based on the candidate's specific qualifications, experience, and negotiation. The benefits package appears comprehensive, reflecting MOL Group's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy & Integrated Services (with a strong focus on digital transformation in consumer services). MOL Group is a leading international integrated oil, gas and petrochemicals company headquartered in Budapest, Hungary. Its consumer services division is undergoing a significant digital transformation, moving towards a digitally driven consumer goods and mobility services provider. Company Size: MOL Group is a large enterprise, employing thousands of people globally. The Digital Factory initiative likely operates with a more agile, start-up-like structure within this larger corporate framework, offering both stability and dynamic growth opportunities. Founded: MOL Group was founded in 1921. The Digital Factory is a more recent initiative, established to drive digital innovation and transformation within the Group's consumer services.

Team Structure:

• The Digital Factory team is described as a place where "agility of a start-up meets the stability of a global powerhouse." It likely comprises various squads focused on specific digital initiatives, such as data analytics, loyalty programs (MOL MOVE), and customer ecosystem development.
• This role reports into a product or digital leadership team within the Digital Factory, with direct interaction and consultation responsibilities with multiple development squads.
• Cross-functional collaboration is emphasized, with interactions expected with business stakeholders, developers, designers, country teams, management, and potentially third-party partners.

Methodology:

• The Digital Factory leverages data to drive business decisions, building a comprehensive Data Lake and developing advanced analytics solutions.
• Agile methodologies (Scrum mentioned) are employed for rapid application development and feature deployment.
• A strong focus is placed on customer experience, personalization, and building a digital ecosystem integrated with loyalty programs and external partnerships.

Company Website: https://www.molgroup.info/ and https://digitalfactory.info/

📝 Enhancement Note: Candidates should appreciate the dual nature of working within a large, established corporation while contributing to a forward-thinking, agile digital unit. Understanding MOL's broader strategy, particularly the "2030 - Enter Tomorrow" plan, provides valuable context for the Digital Factory's mission.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Digital Channel Owner, which is a mid-level to senior-level product management or digital strategy role focused on specific customer-facing digital assets. It requires strategic oversight and direct accountability for the performance and evolution of these channels. Reporting Structure: The Digital Channel Owner likely reports to a Head of Digital Product, Head of Consumer Digital, or a similar senior digital leader within the Digital Factory. They will collaborate closely with Product Managers, Scrum Masters, Developers, Designers, and Business Stakeholders across various departments and potentially different countries within the CEE region. Operations Impact: The role has a direct impact on customer acquisition, engagement, retention, and satisfaction through the MOL Move app and web portal. Success in this role contributes significantly to MOL Group's strategic goal of transforming consumer services into a digitally driven, customer-centric business, directly influencing revenue streams from these digital channels and customer loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in digital product management, customer experience strategy, or specific analytics tools and methodologies within the loyalty and consumer services domain.
• Leadership: Progress to managing larger product portfolios, leading multiple digital channels, or moving into senior product management or digital strategy leadership roles within the Digital Factory or broader MOL Group.
• Cross-functional Exposure: Gain experience across various business units and geographies within MOL Group, potentially leading to roles in broader digital transformation initiatives or strategic planning.
• Skill Development: Opportunities for training and certifications in areas like advanced analytics, agile methodologies, UX/UI design principles, and Salesforce platform capabilities.

📝 Enhancement Note: This role offers a strong platform for career growth in digital product management and strategy, particularly within a company actively investing in digital transformation. The "Digital Factory" concept suggests a culture that fosters innovation and professional development.

🌐 Work Environment

Office Type: The role is based in Budapest, Hungary, implying a professional office environment. Given the "Digital Factory" concept and its description as a place where "agility of a start-up meets the stability of a global powerhouse," the workspace is likely modern, collaborative, and equipped with contemporary technology. Office Location(s): The primary office location is specified as Dombóvári út 28., Budapest, Hungary. This suggests a physical office presence is required.

Workspace Context:

• The environment is expected to be dynamic and collaborative, fostering interaction between various cross-functional teams (product, design, development, marketing, business).
• Access to modern digital tools and technologies, including analytics platforms (Google Analytics, Firebase), project management software, and communication platforms, is anticipated.
• Opportunities for regular team interaction, knowledge sharing, and participation in company events contribute to a connected and engaging work experience.

Work Schedule:

• The standard working hours are 40 hours per week. However, the agile nature of the Digital Factory and the demands of digital product management may allow for some flexibility, especially in managing project timelines and deliverables.

📝 Enhancement Note: Candidates should be prepared for an on-site role in Budapest, within an environment that balances corporate structure with a proactive, agile approach to digital innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Call: A brief introductory call with MOL Recruitment to assess basic fit and understanding of the role.
• Test: An online assessment to evaluate experience and foundational knowledge of digital channels. This might include questions on analytics, user experience, or digital strategy principles.
• Interviews (2-3 rounds):
  • First Interview: Likely with the direct hiring manager (Ádám Gyökhegyi) and potentially a senior member of the digital product team. Focus will be on experience, strategic thinking, and understanding of digital channel ownership.
  • Second/Third Interview: May involve meeting other key stakeholders, cross-functional team members (e.g., lead developer, UX designer), or senior leadership. This round assesses cultural fit, collaborative abilities, and deeper technical/strategic alignment.
• Case Study: Candidates can expect either a take-home assignment or an on-the-spot problem-solving exercise. This will likely involve analyzing a digital channel scenario, proposing improvements, or outlining a strategy for a specific feature or challenge.

Portfolio Review Tips:

• Strategic Showcase: Curate examples that clearly demonstrate your strategic approach to managing digital channels, focusing on how you defined vision, set standards, and drove improvements.
• Data-Driven Impact: For each project, highlight the specific KPIs you influenced and the data (e.g., from Google Analytics, Firebase) used to inform your decisions and measure success. Quantify achievements wherever possible (e.g., X% increase in conversion, Y% reduction in user friction).
• Cross-functional Navigation: Present case studies that illustrate your ability to collaborate effectively with diverse teams (developers, designers, business stakeholders), managing communication and alignment to achieve project goals.
• Problem-Solving & Adaptability: Include examples where you successfully resolved complex issues, managed shifting requirements, or implemented MVP approaches, demonstrating your adaptability and solution-oriented mindset.
• Clarity and Conciseness: Ensure your portfolio items are well-organized, easy to understand, and directly relevant to the responsibilities of a Digital Channel Owner. Use clear visuals and concise descriptions.

Challenge Preparation:

• Understand MOL's Digital Strategy: Research MOL Group's "2030 - Enter Tomorrow" strategy and the role of the Digital Factory and MOL MOVE. Be prepared to discuss how your channel management approach aligns with these broader objectives.
• Digital Channel Best Practices: Refresh your knowledge on current best practices in mobile app and web UX/UI design, customer journey mapping, analytics interpretation, and agile development.
• Scenario-Based Responses: Practice articulating your thought process for common digital product challenges, such as prioritizing features, managing technical debt, or responding to user feedback. Anticipate questions related to platform compliance and app store requirements.
• Stakeholder Management: Prepare examples of how you have managed expectations, communicated complex information, and influenced decisions across different stakeholder groups.

📝 Enhancement Note: The inclusion of a test and a case study indicates a rigorous selection process. Candidates should prepare to demonstrate both their strategic thinking and practical application of digital channel management principles, backed by data and relevant experience.

🛠 Tools & Technology Stack

Primary Tools:

• Digital Analytics Platforms: Google Analytics, Firebase Analytics (essential for monitoring user behavior, tracking KPIs, and identifying optimization opportunities).
• Product Management & Collaboration Tools: While not explicitly mentioned, expect the use of tools like Jira, Confluence, Trello, or similar for agile project management, backlog maintenance, and documentation.
• Presentation Software: Microsoft PowerPoint (explicitly mentioned as requiring strong experience) for creating strategic documents, reports, and presentations.
• CRM/Loyalty Platform: Salesforce (mentioned in the context of the MOL MOVE platform) – familiarity would be a significant advantage for understanding the underlying customer data and loyalty program mechanics.

Analytics & Reporting:

• Proficiency in interpreting data from Google Analytics and Firebase for performance analysis and strategic planning.
• Experience with data visualization tools or dashboards for reporting on channel performance to stakeholders.

CRM & Automation:

• Understanding of CRM principles and how they integrate with digital channels, especially for loyalty programs and personalized customer experiences.
• Familiarity with automation concepts in digital product development or marketing, though specific tools are not listed.

📝 Enhancement Note: A strong command of digital analytics tools is paramount. Experience with the Salesforce ecosystem, given its role in the MOL MOVE platform, would be a considerable asset and likely a focus during technical discussions or case studies.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: Encouraged within the Digital Factory to drive digital transformation and develop cutting-edge consumer services.
• Data-Driven Decision Making: Emphasis on using data from analytics platforms to inform strategy, optimize performance, and measure impact.
• Efficiency & Agility: Commitment to agile methodologies, efficient workflows, and rapid application development to respond quickly to market changes and user needs.
• Customer Centricity: A core focus on delivering a seamless, high-quality user experience that enhances customer satisfaction and loyalty.
• Ownership & Accountability: Expectation for team members to take responsibility for their areas, drive initiatives forward, and be accountable for outcomes.
• Collaboration & Teamwork: A strong emphasis on working together across diverse teams and geographies to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with various departments, including business stakeholders, development squads, UX/UI designers, and potentially country-specific teams.
• Agile & Iterative: Collaboration likely follows agile principles, with regular feedback loops, iterative development, and continuous improvement processes.
• Open Communication: Valuing clear, proactive communication to ensure alignment on strategy, deliverables, and issue resolution across all levels and teams.
• Knowledge Sharing: A culture that supports sharing best practices, insights, and learnings to foster collective growth and efficiency.

📝 Enhancement Note: Candidates should demonstrate a proactive, collaborative, and data-oriented approach. Alignment with MOL's values of innovation, efficiency, and customer focus will be key to fitting into the Digital Factory's culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Stakeholders: Managing expectations and aligning strategies across various business units, development squads, and potentially different country operations.
• Pace of Digital Transformation: Keeping pace with rapid technological advancements, evolving customer expectations, and the dynamic nature of digital product development within a large organization.
• Ensuring Cross-Channel Consistency: Maintaining a unified and high-quality user experience across multiple digital touchpoints (app, web) developed by different teams.
• Data Interpretation and Action: Effectively translating complex user behavior data into actionable insights that drive meaningful improvements in channel performance.
• Platform Compliance Management: Staying current with and ensuring adherence to evolving app store policies, SDK updates, and verification requirements.

Learning & Development Opportunities:

• Advanced Analytics: Deepen skills in using tools like Google Analytics and Firebase for sophisticated data analysis and predictive modeling.
• Product Strategy & Management: Develop expertise in strategic product planning, roadmap development, and lifecycle management for digital consumer products.
• Agile Methodologies: Enhance understanding and application of agile principles, Scrum practices, and lean product development techniques.
• Customer Experience Design: Gain insights into UX/UI best practices, customer journey mapping, and user research methodologies.
• Industry Trends: Stay abreast of emerging trends in digital consumer services, loyalty programs, and mobility solutions.
• Cross-Cultural Collaboration: Develop skills in working effectively with diverse teams across different regions and cultures within the CEE.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in digital product management within a large, transforming enterprise. The focus on continuous learning and cross-cultural collaboration provides significant avenues for professional growth.

💡 Interview Preparation

Strategy Questions:

• Digital Strategy & Vision: "How would you define and enforce standards for a cohesive digital channel experience across multiple development squads, and what key metrics would you track to ensure success?" (Focus on your approach to product governance, KPI definition, and cross-team alignment.)
• Data-Driven Optimization: "Describe a situation where you used data from Google Analytics or Firebase to identify a significant user behavior pattern and subsequently implemented changes to improve a digital channel's performance. What was the outcome?" (Be ready to detail your analytical process, the specific data points used, and the resulting impact.)
• Stakeholder Management & Collaboration: "How do you ensure effective communication and alignment between business stakeholders, development teams, and designers on feature implementations and issue resolution for digital products?" (Prepare examples of your communication strategies and how you manage competing priorities.)
• Problem Solving & Process Improvement: "Imagine the MOL MOVE app experiences a significant drop in user engagement for a key feature. How would you approach diagnosing the problem, and what steps would you take to implement a solution, considering agile development processes?" (Demonstrate your analytical framework and problem-solving methodology.)

Company & Culture Questions:

• "What interests you most about MOL Group's digital transformation journey and the role of the Digital Factory?" (Research MOL's strategy and the Digital Factory's mission to articulate your alignment.)
• "How do you approach continuous learning and staying updated on industry trends in digital product management?" (Highlight your proactive learning habits and passion for the field.)
• "Describe your experience working in agile environments and how you contribute to team collaboration and efficiency." (Provide specific examples of your contributions to agile ceremonies and team dynamics.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase 2-3 key projects that best represent your capabilities as a Digital Channel Owner. For each project, use a STAR (Situation, Task, Action, Result) or similar framework.
• Quantify Achievements: Ensure you have clear, quantifiable results for each project, linked to specific KPIs and supported by data insights. For example, "Implemented A/B test on checkout flow, resulting in a 15% increase in conversion rate."
• Demonstrate Process: Clearly articulate the processes you followed – from strategy definition and user story creation to stakeholder management and data analysis. Show your thought process and decision-making criteria.
• Visual Aids: Use concise slides or visual aids to present key data, user journey maps, or screenshots that illustrate your work, especially during a case study presentation.
• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful aspects relevant to the role's responsibilities.

Challenge Preparation:

• Scenario Analysis: Practice analyzing hypothetical scenarios related to app/web product strategy, user engagement, or platform issues. Focus on identifying root causes and proposing data-backed solutions.
• Prioritization Exercises: Be ready to discuss how you would prioritize features or bug fixes when faced with limited resources or competing demands, aligning them with strategic objectives.
• Stakeholder Communication Practice: Rehearse how you would communicate technical or strategic recommendations to different audiences (e.g., developers, marketing, senior management) in a clear and persuasive manner.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, data-driven, and collaborative approach to digital channel management. Highlighting experience with agile methodologies and customer-centricity will be crucial.

📌 Application Steps

To apply for this Digital Channel Owner position:

• Submit your application via the MOL Group careers site: www.mol.hu/karrier.
• Resume Optimization: Tailor your resume to prominently feature keywords related to digital channel management, product strategy, customer experience, agile methodologies, Google Analytics, Firebase, and cross-functional collaboration. Quantify achievements with specific metrics wherever possible to highlight your impact.
• Portfolio Curation: Prepare a concise portfolio that showcases 2-3 key projects demonstrating your strategic approach to managing digital channels, data-driven decision-making, and successful cross-functional collaboration. Focus on quantifiable results and clear articulation of processes.
• Interview Preparation: Research MOL Group's digital transformation strategy, the Digital Factory, and the MOL MOVE app. Practice answering strategy, problem-solving, and behavioral questions, focusing on demonstrating your analytical skills, ownership, and collaborative approach. Be ready to present your portfolio and discuss your experience with analytics tools.
• Company Research: Understand MOL Group's business, its position in the energy and consumer services sector, and its digital ambitions. Familiarize yourself with the company culture and values to articulate your fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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