Digital Channel Owner - App & Web Product Strategy

📍 Job Overview

Job Title: Digital Channel Owner - App & Web Product Strategy Company: MOL Group Location: Budapest, Hungary Job Type: Regular: Indefinite, Permanent Category: Digital Product Management / Operations Date Posted: August 11, 2025 Experience Level: Mid-Level (3-5 years) Remote Status: On-site

🚀 Role Summary

• Owns the strategic vision, quality, and consistency of MOL Move's digital channels, including the mobile app and web portal, ensuring a unified and high-quality user experience.
• Drives high-impact growth and transformation initiatives, overseeing complex customer-facing developments to enhance platform efficiency, performance, and customer experience.
• Manages operational aspects of digital channels, ensuring compliance with internal regulations and external platform requirements (e.g., Google, Apple policies, SDK changes).
• Collaborates with stakeholders, developers, and designers to resolve issues, implement features, and align with the long-term vision, minimizing operational friction.
• Conducts data-driven analysis of user behavior using tools like Google Analytics and Firebase to identify opportunities for channel improvement and strategic direction.

📝 Enhancement Note: This role is critical in bridging the gap between digital product strategy and operational execution for MOL Group's consumer-facing digital platforms. The "Channel Owner" title implies a deep responsibility for the health, evolution, and user experience of specific digital touchpoints, requiring a blend of product management, strategic thinking, and operational oversight. The focus on "as-a-service" solutions suggests a move towards modular, scalable digital offerings.

📈 Primary Responsibilities

• Establish, enforce, and refine clear standards and a cohesive functional strategy for the overall app experience, ensuring seamless integration across multiple squads and digital touchpoints (mobile app, web portal).
• Direct high-impact growth and transformation initiatives, managing complex customer-facing developments to ensure platform efficiency, performance, and a superior customer experience, evolving channels into next-generation 'as-a-service' solutions.
• Manage operational basics and platform compliance requirements, adhering to internal regulations and external administrative needs (e.g., policy updates, SDK changes, verification requirements for app stores).
• Collaborate with business stakeholders, developers, and designers to ensure effective issue resolution and feature implementations for mobile apps and websites, aligning with the long-term vision and cross-channel experience.
• Drive long-term channel strategies aligned with core Digital Factory and MOL ambitions by continuously monitoring user behavior (via Google Analytics, Firebase, etc.) and identifying opportunities to enhance channel performance and streamline development rollout.
• Provide guidance on effective specification and user story creation for digital channels to various squads, supporting effective backlog maintenance and fast-tracking recommendations for agile delivery and ad-hoc operational issue resolution.
• Act as a liaison between countries, teams, stakeholders, and management, providing clarity on strategy and deliverables, and supporting necessary approvals with preparatory work.
• Anticipate needs, industry trends, and shifting business requirements, being ready to accommodate change by facilitating MVP approaches and running pilots where necessary.

📝 Enhancement Note: The responsibilities highlight a proactive and strategic approach to digital channel management, emphasizing data-driven decision-making, cross-functional collaboration, and adherence to operational and platform compliance standards. The role requires a strong understanding of agile development processes and the ability to influence multiple teams towards a unified digital strategy.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Business Administration, Marketing, Technology, or a related field is preferred.

Experience:

• A minimum of 3-5 years of progressive experience in managing digital channels, specifically mobile applications and websites.
• Familiarity with agile development methodologies, Scrum, Kanban, or other rapid application development frameworks.

Required Skills:

• Strong experience in customer-facing digital interface management, including analytics, data-driven optimizations, UX/UI best practices, and customer journey mapping.
• Proficiency in utilizing analytics platforms such as Google Analytics and Firebase, with a demonstrated ability to interpret data for decision-making and strategic planning.
• A strong affinity for reconciling user needs with viable technical solutions and product requirements, ensuring a user-centric approach to digital product development.
• Ability to strategically oversee architecture and refactoring projects for digital platforms, ensuring scalability and maintainability.
• Professional proficiency in MS Office Suite, with a particular emphasis on advanced skills in PowerPoint for presentations and strategic communication.
• Fluency in English for effective communication within a multinational environment.

Preferred Skills:

• Experience with Salesforce platform, especially in the context of loyalty programs or customer data management.
• Knowledge of app store optimization (ASO) and web best practices for maximizing digital channel visibility and performance.
• Experience in managing product roadmaps and backlog prioritization within an agile framework.
• Understanding of customer loyalty programs and their digital implementation.

📝 Enhancement Note: The required skills emphasize a blend of technical understanding, analytical capabilities, strategic product thinking, and strong communication. Experience with specific analytics tools and agile methodologies is crucial. The preference for Salesforce experience is relevant given the mention of MOL MOVE being on the Salesforce platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate experience in managing the lifecycle of digital products (apps/websites), showcasing strategic planning, execution, and iteration based on performance data and user feedback.
• Provide examples of projects where data analytics (e.g., from Google Analytics, Firebase) was used to drive significant improvements in user engagement, conversion rates, or other key digital channel KPIs.
• Include case studies illustrating how you have translated user needs and business objectives into actionable product requirements and user stories for development teams.
• Showcase projects where you have been responsible for ensuring platform compliance and operational integrity, such as managing app store submissions, policy updates, or SDK integrations.

Process Documentation:

• Examples of establishing and enforcing standards for digital channel user experience and functional consistency across multiple development teams or squads.
• Documentation or case studies detailing your involvement in managing growth and transformation initiatives for digital platforms, highlighting impact and outcomes.
• Evidence of managing operational basics and platform compliance, such as navigating app store guidelines or implementing necessary technical updates.

📝 Enhancement Note: While not explicitly stated as a formal portfolio requirement, the description of responsibilities and skills strongly implies the need for candidates to demonstrate practical experience through a portfolio. This portfolio should highlight strategic thinking, data utilization, cross-functional collaboration, and successful management of digital channels.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Digital Channel Owners with 3-5 years of experience in Budapest, Hungary, the estimated gross annual salary range is between €35,000 - €55,000. This estimate considers the cost of living in Budapest, the tech industry's compensation standards, and MOL Group's position as a large, established company.

Benefits:

• Work with an advanced and innovative tech stack.
• Collaborate with multinational teams and projects across the CEE region.
• Tremendous opportunities for continuous learning and growth in a fast-paced, agile environment.
• Explore versatile career paths in a dynamically growing international organization at Local and Group level.
• Gain cross-industry experience through an expanding portfolio of businesses.
• Access to Medicover health insurance.
• An extensive benefit package, including an annual bonus and maximized fringe benefits.
• Participation in regular team outings and MOL family events.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. The role's fast-paced nature and focus on digital channels suggest a need for flexibility, but core office hours will be standard.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in Hungary. Actual compensation may vary based on the candidate's specific qualifications, experience, and negotiation. The benefits package is comprehensive, reflecting MOL Group's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Oil and Gas, Retail, Consumer Services, Digital Transformation. MOL Group is a diversified international oil, gas and petrochemical company with integrated upstream and downstream operations, and a significant presence in consumer services through its retail network. Company Size: Large enterprise (as indicated by MOL Group's global presence and operations, likely thousands of employees worldwide). This means structured processes, but the "Digital Factory" aims for startup agility. Founded: 1921. MOL Group has a long history, providing a stable foundation while driving modern digital initiatives.

Team Structure:

• The role is within the "Digital Factory," a unit focused on digital transformation within MOL Group's Consumer Services.
• The Digital Factory builds a Data Lake and develops advanced analytics solutions, alongside revolutionizing customer experience with the MOL MOVE loyalty program on the Salesforce platform.
• This role will likely collaborate closely with product squads, data scientists, developers, UX/UI designers, business stakeholders, and potentially country-specific teams across Central and Eastern Europe (CEE).
• Reporting structure is not explicitly detailed, but the role implies significant autonomy and responsibility for digital channels, likely reporting into a Head of Digital Product or similar digital leadership role.

Methodology:

• Emphasizes agility, leveraging data to drive business decisions, and building advanced analytics solutions.
• Focuses on revolutionizing customer experience through digital platforms like MOL MOVE.
• Utilizes a "start-up agility" approach within a large corporate structure.
• Data-driven decision-making is core, with extensive use of analytics tools for forecasting, optimization, and understanding user behavior.

Company Website: www.mol.hu and digitalfactory.info

📝 Enhancement Note: The Digital Factory operates as an innovation hub within a large, established corporation. This duality offers the opportunity to work with cutting-edge technology and agile methodologies while benefiting from the stability and resources of a global entity. The focus on Central Europe and multinational collaboration is a key aspect of the team's operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3-5 years of experience. It's a "Channel Owner" role, indicating ownership and strategic responsibility for a specific digital product area, which is a step up from junior product management or channel specialist roles. It sits within the "Digital Factory," suggesting a focus on innovation and digital transformation.

Reporting Structure: The role will likely report to a senior digital product manager, head of digital channels, or a similar leadership position within the Digital Factory. Collaboration will be extensive with various product squads, business units, and potentially country-level operations.

Operations Impact: The Digital Channel Owner directly influences customer experience and conversion KPIs for MOL's digital platforms. By ensuring a seamless, high-quality user experience on the MOL MOVE app and web portal, the role contributes significantly to customer loyalty, engagement, and the overall success of MOL Group's digital transformation strategy, which aims to shift from a traditional fuel retailer to a digitally driven consumer goods and mobility services provider.

Growth Opportunities:

• Specialization: Deepen expertise in digital product management, customer experience optimization, or specific analytics tools within the loyalty and consumer services domain.
• Leadership: Progress to managing multiple digital channels, leading larger teams, or taking on more senior product management roles within the Digital Factory or broader MOL Group.
• Cross-functional Exposure: Gain experience across various MOL business units and CEE markets, broadening understanding of diverse operational challenges and digital strategies.
• Skill Development: Opportunities for training in advanced analytics, agile leadership, and emerging digital technologies relevant to the consumer services sector.

📝 Enhancement Note: This role offers a clear path for growth within a digital-first transformation initiative at a major corporation. The "Channel Owner" title is a strong indicator of responsibility, and success here can lead to more strategic product leadership roles. The company's focus on digital transformation and expansion into mobility services provides a dynamic environment for career advancement.

🌐 Work Environment

Office Type: The role is based on-site in Budapest, Hungary. While specific details about the office environment are not provided, MOL Group's "Digital Factory" is described as having the "agility of a start-up meets the stability of a global powerhouse." This suggests a modern, potentially open-plan office space designed to foster collaboration and innovation, equipped with the necessary technology for digital product development and data analysis.

Office Location(s): The primary location is Budapest, Hungary, at Dombóvári út 28. This is a specific office address within the city.

Workspace Context:

• The workspace is expected to be collaborative, facilitating interaction with product squads, developers, designers, and business stakeholders.
• Access to advanced technology and tools, including data analytics platforms (Google Analytics, Firebase), project management software, and communication tools, will be essential for the role.
• The environment is described as fast-paced and agile, requiring proactive engagement and a strong sense of ownership.
• Opportunities for interaction with multinational teams across the CEE region will be a key aspect of the work environment.

Work Schedule: The role is full-time, with standard working hours expected. However, the fast-paced nature and the digital domain may require some flexibility to meet project deadlines or address urgent operational issues.

📝 Enhancement Note: The on-site requirement in Budapest means candidates should be prepared to work from the office. The description of the "Digital Factory" suggests an environment that balances the dynamism of a startup with the structure of a large corporation, likely offering modern amenities and a focus on collaborative work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Call: A brief phone screening with MOL Recruitment to assess basic qualifications and interest.
• Test: Completion of a short online test to evaluate experience and understanding of digital channels.
• Interviews: Two to three rounds of interviews, including meetings with the direct manager and subject matter experts from the team. This stage focuses on assessing skills, experience, cultural fit, and providing an opportunity for the candidate to ask questions.
• Case Study: Candidates may receive a take-home assignment or be asked to solve a business problem during one of the interviews. This assesses problem-solving skills, strategic thinking, and ability to apply knowledge to real-world scenarios relevant to digital channel operations.

Portfolio Review Tips:

• Quantify Impact: For each project in your portfolio, clearly articulate the problem, your role, the actions taken, and the measurable results (e.g., KPIs improved, conversion rates increased, efficiency gains). Use metrics from Google Analytics, Firebase, or other relevant platforms.
• Showcase Strategy: Highlight how you developed and executed strategies for digital channel growth, optimization, or transformation. Explain your data-driven approach.
• Demonstrate Collaboration: Include examples of how you worked with cross-functional teams (developers, designers, business stakeholders) to achieve project goals.
• Process Examples: Showcase your ability to establish standards, create user stories, manage compliance, and address operational issues within an agile framework.
• Presentation: Prepare to walk through your portfolio confidently, explaining your contributions and thought process for each case study. Be ready to discuss your experience with specific tools mentioned in the job description.

Challenge Preparation:

• Understand the Business: Research MOL Group, its consumer services, the MOL MOVE app, and the Digital Factory's mission.
• Digital Channel Best Practices: Refresh knowledge on UX/UI design principles, customer journey mapping, mobile app and web best practices, and A/B testing methodologies.
• Data Analytics: Be prepared to discuss how you use data (Google Analytics, Firebase) to inform decisions, identify trends, and measure success.
• Agile Methodologies: Understand Scrum or similar frameworks and how to operate effectively within them.
• Problem-Solving: Practice articulating solutions to common digital product challenges, such as user drop-off, low conversion rates, or technical debt.

📝 Enhancement Note: The multi-stage interview process, including a test and case study, requires thorough preparation. Candidates should focus on demonstrating practical experience and quantifiable results in their portfolio. The emphasis on data and collaboration suggests interviewers will probe deeply into how candidates leverage these aspects.

🛠 Tools & Technology Stack

Primary Tools:

• Analytics & Reporting: Google Analytics, Firebase. These are critical for monitoring user behavior, campaign performance, and identifying optimization opportunities.
• Product Management & Collaboration: Tools for backlog management, user story creation, and project tracking within an agile framework (e.g., Jira, Confluence – though not explicitly mentioned, these are standard).
• Presentation Software: Microsoft PowerPoint for strategic communication, reporting, and stakeholder presentations.
• Customer Relationship Management (CRM) / Loyalty Platform: Salesforce (specifically for the MOL MOVE loyalty program). Familiarity with its capabilities for loyalty management and digital customer engagement is a plus.

CRM & Automation:

• Salesforce: As the platform for MOL MOVE, understanding its application in loyalty programs and customer data management would be beneficial.

Integration:

• Familiarity with how different digital platforms and data sources integrate to create a seamless customer experience.

📝 Enhancement Note: Proficiency with Google Analytics and Firebase is a non-negotiable requirement for this role, as stated in the responsibilities and skills sections. Experience with Salesforce, particularly in a loyalty or consumer-facing context, is highly advantageous given the MOL MOVE platform.

👥 Team Culture & Values

Operations Values:

• Agility & Innovation: A culture that embraces the "agility of a start-up" while operating within a large corporation, encouraging new ideas and rapid adaptation.
• Data-Driven Decision Making: Reliance on data analytics (Google Analytics, Firebase) to inform strategy and measure success, fostering a culture of continuous improvement and optimization.
• Customer Centricity: A strong focus on revolutionizing customer experience and personalizing offerings through digital channels like the MOL MOVE app.
• Ownership & Proactivity: Employees are expected to take ownership of their work, be proactive in identifying opportunities, and maintain a positive attitude.
• Collaboration: Emphasis on working effectively with diverse, multinational teams and cross-functional stakeholders to achieve shared goals.
• Continuous Learning: A commitment to staying updated on industry trends, adapting to change, and developing new skills in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with various product squads, developers, designers, business stakeholders, and potentially country teams, requiring strong communication and interpersonal skills.
• Agile Delivery: Collaboration within agile frameworks, contributing to backlog refinement, user story creation, and fast-track recommendations.
• Stakeholder Management: Acting as a liaison, providing clarity on strategy and deliverables to different levels of management and across various departments.
• Feedback Exchange: A culture that likely encourages feedback within and between teams to drive continuous improvement in processes and product development.

📝 Enhancement Note: The team culture is built around driving digital transformation through agile methodologies, data insights, and a customer-focused approach. Candidates who thrive in dynamic, collaborative environments with a strong emphasis on continuous learning and proactive problem-solving will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Squads: Ensuring a unified vision and consistent user experience across digital channels developed by potentially different, specialized squads.
• Balancing Innovation with Compliance: Navigating the need for rapid digital evolution while adhering to strict internal regulations and external platform requirements (app stores, data privacy).
• Data Interpretation Complexity: Synthesizing data from various sources (Google Analytics, Firebase, loyalty program data) to derive actionable insights and drive strategic decisions.
• Stakeholder Alignment: Effectively managing expectations and aligning strategies across diverse stakeholders, including business units, IT, marketing, and country-level teams.
• Adapting to Evolving Trends: Staying ahead of rapid changes in digital technology, consumer behavior, and the competitive landscape in the mobility and consumer services sectors.

Learning & Development Opportunities:

• Digital Product Mastery: Gaining deep expertise in managing complex digital ecosystems, including mobile apps, web portals, and loyalty platforms.
• Data Science & Analytics: Enhancing skills in leveraging advanced analytics tools and methodologies for strategic decision-making.
• Agile Leadership: Developing leadership capabilities within agile frameworks, potentially leading initiatives or mentoring junior team members.
• Cross-Industry Exposure: Broadening experience by working on projects that span different business areas within MOL Group, including mobility services.
• Industry Conferences & Certifications: Opportunities to attend relevant industry events and pursue certifications in digital product management, analytics, or agile methodologies.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in digital transformation within a large organization. The company's commitment to learning and growth suggests support for professional development, enabling individuals to build valuable skills in a rapidly evolving digital landscape.

💡 Interview Preparation

Strategy Questions:

• Digital Strategy: "How would you define and enforce a cohesive functional strategy for a digital channel that is developed by multiple independent squads?" Focus on your process for setting standards, ensuring consistency, and driving alignment.
• Data-Driven Optimization: "Describe a time you used analytics (e.g., Google Analytics, Firebase) to identify a significant opportunity for improvement in a digital channel. What was your approach, and what were the results?" Be ready to detail your analytical process and quantifiable impact.
• Stakeholder Management: "How do you manage conflicting priorities or feedback from different stakeholders when defining the roadmap for a digital product?" Prepare examples of how you facilitate consensus and communicate strategic direction effectively.
• Agile Process: "How do you ensure that user stories and specifications created by different teams are clear, actionable, and aligned with the overall channel vision?" Discuss your methods for backlog refinement and communication within agile teams.

Company & Culture Questions:

• MOL's Digital Vision: "Based on our '2030 - Enter Tomorrow' strategy and the Digital Factory's mission, how do you see the MOL MOVE app evolving, and what role would you play in that evolution?" Demonstrate your understanding of the company's digital ambitions.
• Collaboration Style: "Describe your experience working with cross-functional teams. How do you build relationships and ensure effective collaboration with developers, designers, and business stakeholders?" Provide examples of successful cross-team initiatives.
• Ownership & Proactivity: "Tell me about a time you took initiative to solve a problem or improve a process related to a digital channel, even if it wasn't explicitly part of your role." Showcase your proactive mindset and sense of ownership.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by key projects. For each, clearly outline the objective, your specific contributions, the methodologies used (agile, data analysis), the challenges faced, and the measurable outcomes.
• Metrics Focus: Emphasize quantifiable results. Use data points to illustrate the impact of your work on KPIs such as user engagement, conversion rates, task completion, or customer satisfaction.
• Storytelling: Frame your projects as stories. Explain the "why" behind your actions, the "how" you executed them, and the "what" the impact was.
• Tool Proficiency: Be prepared to discuss your experience with Google Analytics, Firebase, Salesforce, and any other relevant tools mentioned. If you have case studies involving these tools, highlight them.
• Conciseness: Be prepared to present your most relevant work concisely and effectively, tailoring your examples to the requirements of the Digital Channel Owner role.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, data-driven, and collaborative approach to digital channel management. Candidates should be ready to articulate their thought processes, back up their claims with data and examples, and show a clear understanding of MOL Group's digital transformation goals.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided career site link: www.mol.hu/karrier.
• Portfolio Customization: Review your professional experience and select 2-3 key projects that best demonstrate your skills in digital channel management, data-driven optimization, cross-functional collaboration, and agile methodologies. Quantify the impact of these projects with relevant metrics.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Digital Channel Owner," "App & Web Product Strategy," "Agile," "Google Analytics," "Firebase," "Customer Experience," and "Salesforce." Focus on achievements and quantifiable results.
• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result). Prepare to discuss your portfolio projects in detail and answer strategy-based questions related to digital product management and operations.
• Company Research: Thoroughly research MOL Group, its digital transformation initiatives, the MOL MOVE app, and the Digital Factory's mission and values. Understand the company's strategic goals to better align your responses during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.