Digital Brand Designer

📍 Job Overview

Job Title: Digital Brand Designer
Company: Bloq.it
Location: Lisbon, Portugal
Job Type: FULL_TIME
Category: Marketing Operations / Brand Management
Date Posted: August 05, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Remote Friendly (with potential for hybrid)

🚀 Role Summary

• Spearhead the visual execution of Bloq.it's brand strategy across all digital marketing channels.
• Develop and maintain cohesive brand identity and guidelines to ensure consistent brand representation.
• Craft compelling visual assets for marketing campaigns, social media, and digital experiences, including Augmented Reality.
• Collaborate with sales and marketing teams to produce high-impact collateral, such as custom sales proposals.
• Drive brand consistency and visual appeal in a B2B environment, leveraging acute visual taste and brand awareness.

📝 Enhancement Note: This role focuses on the visual and creative aspects of brand marketing within a B2B context, requiring strong digital design skills and an understanding of brand consistency. The emphasis is on creating impactful marketing materials that align with Bloq.it's fast-growing, disruptive market position.

📈 Primary Responsibilities

• Execute brand communication strategies by creating visually compelling assets for online and offline platforms, ensuring alignment with marketing objectives.
• Establish, manage, and uphold comprehensive brand guidelines, acting as a guardian of brand consistency across all touchpoints.
• Design and develop engaging visual content for social media channels, email campaigns, website updates, and other digital marketing initiatives.
• Contribute to the design and improvement of digital experiences, specifically exploring augmented reality (AR) and immersive technologies to enhance brand engagement.
• Create custom sales proposals, pitch decks, brochures, and other marketing collateral in close collaboration with sales and marketing teams to support B2B outreach.
• Design and prepare print-ready files for various marketing materials, ensuring high-quality output for offline applications.
• Support the Marketing team in implementing innovative visual concepts that reinforce Bloq.it's brand narrative and market leadership.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand guardianship and tactical execution in visual asset creation. The role requires a proactive approach to maintaining brand integrity while also contributing to the development of new digital experiences, particularly in emerging technologies like AR.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in graphic design, visual communication, or a related field is essential. Experience: A minimum of 3-4 years of professional experience in graphic design, specifically focused on digital marketing and brand identity management within a B2B environment is required.

Required Skills:

• Graphic Design Proficiency: Proven ability to create high-quality visual assets for digital marketing.
• Brand Identity Management: Experience in establishing, managing, and maintaining brand identity and guidelines.
• Adobe Creative Suite: Advanced proficiency in Adobe Illustrator, Photoshop, and Lightroom for image editing, vector graphics, and digital asset creation.
• Figma Expertise: Strong command of Figma for UI design, prototyping, and collaborative design workflows.
• UI/UX Best Practices: Solid understanding of UI/UX principles as they apply to marketing materials and digital experiences to enhance user engagement.
• Print Design & Production: Experience in designing for print and preparing print-ready files for various collateral.
• Communication Skills: Proficiency in English for effective team communication and collaboration.

Preferred Skills:

• Webflow Experience: Familiarity with Webflow for web design and development is highly advantageous.
• 3D Modeling & Animation: Experience with 3D modeling and animation software (e.g., Blender, Cinema 4D) to create advanced visual content.
• Augmented Reality (AR) Design: Experience or a strong conceptual understanding of designing for AR experiences.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite points to a need for modern, collaborative design workflows. Webflow and 3D/AR skills are noted as "cookie points" and "nice to have," indicating they would differentiate candidates but are not strict requirements, suggesting a focus on core digital design competencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-4 years of digital marketing design work, emphasizing brand consistency and visual storytelling.
• Include examples of brand identity development, including style guides, logos, and application across various media.
• Present case studies demonstrating the creation of impactful visual assets for marketing campaigns, social media, and digital platforms.
• Feature examples of collateral design, such as sales proposals, brochures, or other B2B marketing materials.
• Highlight any experience with UI/UX design for marketing purposes or digital experiences.

Process Documentation:

• Demonstrate a systematic approach to managing design projects, from concept to final delivery, maintaining brand integrity throughout.
• Illustrate the process of collaborating with cross-functional teams (e.g., marketing, sales) to gather requirements and deliver effective design solutions.
• Provide examples of how brand guidelines were established, implemented, and enforced to ensure cohesive brand representation.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evaluation tool for design skills, brand understanding, and professional experience. Emphasis should be placed on demonstrating a clear design process and successful brand implementation.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Brand Designer with 2-5 years of experience in Lisbon, Portugal, the estimated salary range is €25,000 - €38,000 annually. This estimate accounts for the cost of living in Lisbon and the competitive landscape for design talent.

Benefits:

• Competitive Salary: A salary package that reflects your experience and skills.
• Flexible Benefits Package: Tailored benefits to suit individual needs.
• Performance-Based Bonus: Eligibility for bonuses tied directly to your performance and impact.
• Remote-Friendly Policy: Flexibility to work remotely, enhancing work-life balance.
• Flexible Hours: Adaptable working hours to accommodate productivity and personal schedules.
• Portuguese Health Insurance: Comprehensive health coverage provided.
• Unlimited Days Off: A generous policy for time off, subject to manager approval, promoting well-being and autonomy.

Working Hours: The role is based on a standard 40-hour work week, with flexibility offered in terms of scheduling to support a remote-friendly policy and work-life balance.

📝 Enhancement Note: The salary estimate is based on national averages and typical compensation for mid-level designers in Portugal, considering the company's growth stage and the tech industry. The benefits package is quite attractive, particularly the unlimited days off and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Smart Locker Solutions / Logistics Technology. Bloq.it operates in a rapidly evolving sector focused on optimizing last-mile delivery and logistics through innovative smart locker technology. The company is characterized by its high growth rate and disruptive approach to a traditional industry. Company Size: Bloq.it is a scale-up, experiencing significant growth. While the exact number of employees isn't specified, its rapid expansion suggests a dynamic and evolving team environment, likely ranging from 50-200 employees. This size offers opportunities for significant impact and close collaboration. Founded: Bloq.it was founded with a vision to revolutionize delivery and logistics, focusing on sustainability and efficiency. This founding mission drives its innovative culture and rapid expansion.

Team Structure:

• The Digital Brand Designer will likely be part of the Marketing team, collaborating closely with marketing managers, content creators, and potentially product marketing specialists.
• This role might report to a Head of Marketing or a Marketing Director, depending on the team's hierarchical structure.
• Cross-functional collaboration is expected with Sales, Product Development, and Customer Success teams to ensure brand consistency and effective collateral creation.

Methodology:

• Bloq.it's approach is characterized by rapid iteration, data-driven decision-making, and a strong emphasis on innovation and sustainability.
• The design team likely utilizes agile methodologies for project management, allowing for quick adaptation to market changes and feedback.
• A focus on user-centric design principles will be evident in the development of digital experiences and marketing materials.

Company Website: https://bloqit.teamtailor.com

📝 Enhancement Note: Bloq.it's culture is clearly geared towards high performance, innovation, and rapid growth. The "fastest-growing" status suggests an energetic, perhaps demanding, but rewarding environment where individual contributions are highly visible and impactful.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Brand Designer. It offers a significant opportunity to shape the visual identity of a rapidly scaling company and contribute directly to its marketing success. The responsibilities suggest a level of autonomy and creative input expected from someone with 2-5 years of experience. Reporting Structure: The Digital Brand Designer will likely report to a Marketing Lead or Manager. This provides a clear reporting line for guidance, feedback, and career development within the marketing function. Operations Impact: The visual output of this role directly impacts Bloq.it's brand perception, marketing effectiveness, and sales enablement. Strong visual branding can enhance customer acquisition, build brand loyalty, and differentiate Bloq.it in a competitive market.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in areas like AR design, 3D modeling, or advanced UI/UX for marketing.
• Brand Strategy Contribution: Potential to grow into a more senior brand management role, influencing broader brand strategy and guidelines.
• Leadership Potential: As the company scales, opportunities may arise to lead design projects or mentor junior designers.
• Industry Exposure: Gaining experience in a high-growth tech scale-up within the logistics and smart locker industry.

📝 Enhancement Note: This role presents a strong growth trajectory for a designer looking to make a significant impact in a fast-paced environment. The company's rapid expansion indicates a good likelihood of internal advancement and expanded responsibilities over time.

🌐 Work Environment

Office Type: While Bloq.it offers a remote-friendly policy, the mention of a Lisbon office suggests the possibility of a hybrid work model or an office space designed for collaboration. The office location is "Alameda dos Oceanos, Lisboa, Portugal." Office Location(s): The primary office is located in Lisbon, Portugal, specifically on Alameda dos Oceanos. This location is likely within a business district, offering good connectivity.

Workspace Context:

• The work environment is dynamic and fast-paced, reflecting the company's high growth rate.
• Collaboration is encouraged, with opportunities to work closely with marketing, sales, and potentially product teams.
• Access to modern design tools like Adobe Creative Suite and Figma is expected.
• The remote-friendly policy allows for flexibility in choosing a work location, provided effective communication and collaboration can be maintained.

Work Schedule: A standard 40-hour work week is implied, with flexibility in hours to support remote work and work-life balance. This means designers can structure their day to optimize productivity while meeting project deadlines.

📝 Enhancement Note: The remote-friendly policy is a significant aspect of the work environment, offering flexibility. However, candidates should be prepared for a fast-paced atmosphere and be adept at remote collaboration and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess suitability for the role.
• Portfolio Presentation/Discussion: Likely a session where you present your portfolio, discuss your design process, and explain the rationale behind your work, focusing on brand consistency and impact. Be prepared to discuss specific projects related to digital marketing, brand identity, and collateral design.
• Skills Assessment: Potentially a design challenge or a discussion about your proficiency with key tools (Adobe Suite, Figma).
• Team/Cultural Fit Interview: An interview with team members or hiring managers to assess cultural alignment, communication skills, and collaboration style.
• Final Interview: May involve a more in-depth discussion about your vision for Bloq.it's brand design and your long-term career aspirations.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest, most relevant work that showcases your skills in digital marketing, brand identity, and B2B collateral.
• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, the solutions you implemented, and the results achieved. Quantify impact where possible.
• Highlight Brand Consistency: Demonstrate your ability to maintain brand guidelines across different assets and platforms.
• Showcase Tool Proficiency: Ensure your portfolio clearly reflects your expertise with Adobe Creative Suite and Figma.
• Address B2B Context: Emphasize projects that were created for a B2B audience or in a B2B environment.
• Prepare for AR/3D: If you have relevant experience, be ready to showcase it and discuss its application in marketing.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.
• Prioritize brand consistency and alignment with Bloq.it’s existing visual language.
• Demonstrate efficient use of design tools and a clear, logical design process.
• Be prepared to present your solution concisely and articulate your design decisions.

📝 Enhancement Note: The portfolio review is paramount. Candidates should meticulously prepare to walk through their best work, emphasizing how their designs have driven marketing objectives and maintained brand integrity. Be ready to discuss your creative philosophy and how you approach design challenges within a fast-paced, growth-oriented company.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator, Photoshop, Lightroom are explicitly required for core design tasks.
• Figma: Essential for UI/UX design, prototyping, and collaborative workflows.
• Webflow: Preferred for web design contributions, demonstrating an understanding of web development integration.

Analytics & Reporting: While not explicitly mentioned, familiarity with analytics tools (e.g., Google Analytics) to understand campaign performance and inform design decisions is beneficial. CRM & Automation: Experience with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools could be advantageous for understanding how design assets integrate into broader marketing campaigns.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with Webflow is a strong plus, indicating a need for candidates who can contribute to digital presence development.

👥 Team Culture & Values

Operations Values:

• Innovation: A core value driving the company's rapid growth and disruptive approach to the smart locker industry. Designers are expected to contribute fresh ideas and push creative boundaries.
• Collaboration: Strong emphasis on teamwork across departments (Marketing, Sales, Product) to achieve shared goals and ensure cohesive brand execution.
• Efficiency: Given the fast-paced environment, an appreciation for efficient workflows and timely delivery of high-quality assets is crucial.
• Brand Integrity: A commitment to maintaining a consistent and compelling brand identity across all communications.
• Sustainability: As a company focused on sustainable delivery solutions, this value may influence design choices and messaging.

Collaboration Style:

• Expect a collaborative and communicative team environment, likely leveraging digital collaboration tools.
• Openness to feedback and constructive criticism is essential for growth and iterative design processes.
• Designers will work closely with marketing strategists and sales professionals to translate business needs into effective visual communications.

📝 Enhancement Note: The company culture values proactivity, creativity, and a results-oriented mindset. Designers who can thrive in a fast-changing environment and contribute positively to team dynamics will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Growth: Adapting to the rapid expansion of the company and the evolving needs of the marketing and sales teams.
• Brand Evolution: Contributing to the refinement and evolution of Bloq.it's brand visual identity as the company scales.
• Diverse Asset Creation: Balancing the creation of a wide range of marketing assets, from social media graphics to complex sales collateral and AR experiences.
• Remote Collaboration: Maintaining strong creative output and team connection while working remotely.

Learning & Development Opportunities:

• Emerging Technologies: Gaining hands-on experience with AR and immersive design technologies.
• B2B Marketing Design: Deepening understanding of effective visual communication strategies for B2B audiences.
• Career Advancement: Opportunities to move into senior design roles or specialize in specific areas of brand management or digital experience design.
• Industry Insight: Learning about the logistics and smart locker industry and how design contributes to business success in this sector.

📝 Enhancement Note: This role offers a significant opportunity to grow within a dynamic startup. The challenges are tied to the company's aggressive growth, presenting a steep learning curve and opportunities for rapid professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a cohesive brand identity and how you ensure consistency across various marketing channels." (Focus on your systematic approach, tool usage, and brand guideline management.)
• "Walk us through a challenging B2B marketing collateral project you designed. What was the objective, your approach, and the outcome?" (Highlight your problem-solving skills, creative thinking, and impact.)
• "How do you stay updated on design trends, particularly in digital marketing and emerging technologies like AR?" (Showcase your passion for learning and adaptability.)
• "How would you approach designing for a B2B audience versus a B2C audience?" (Demonstrate your understanding of different market segments and their visual preferences.)

Company & Culture Questions:

• "What excites you about Bloq.it's mission and its position in the smart locker industry?" (Research the company's mission, values, and recent achievements.)
• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to feedback and collaborative spirit.)
• "Describe your ideal work environment and how you thrive in a fast-paced, remote-friendly setting." (Align your response with Bloq.it's culture.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or chronological order. Start with your strongest and most relevant work.
• Narrative: For each project, clearly state the objective, your role, the challenges, your design process, the tools used, and the results achieved. Use visuals effectively to support your narrative.
• Key Skills: Explicitly connect your portfolio pieces to the required skills (Adobe Suite, Figma, UI/UX, Brand Identity).
• Conciseness: Be mindful of time. Practice your presentation to ensure it's impactful and efficient.
• Enthusiasm: Convey your passion for design and your excitement about Bloq.it's vision.

📝 Enhancement Note: Prepare to deeply discuss your design process, your rationale behind design decisions, and how you measure the success of your visual work. Be ready to demonstrate your understanding of Bloq.it's brand and how you can contribute to its visual narrative.

📌 Application Steps

To apply for this Digital Brand Designer position:

• Submit your application through the provided link on the Bloq.it Teamtailor page.
• Portfolio Customization: Ensure your portfolio is tailored to highlight your most relevant digital marketing and brand design experience, especially showcasing B2B collateral and any AR/UI/UX work.
• Resume Optimization: Update your resume to clearly articulate your 3-4+ years of experience, proficiency in Adobe Creative Suite and Figma, and any experience with Webflow or 3D/AR. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on your design process, brand consistency, and the impact of your work. Be ready to discuss your experiences with the required tools and technologies.
• Company Research: thoroughly research Bloq.it, its products, its market position, and its company culture. Understand their current branding and identify areas where you can contribute visually.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.