Designer Graphique / Graphic Designer

📍 Job Overview

Job Title: Designer Graphique / Graphic Designer Company: LANDR Location: Montreal, Quebec, Canada Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: 2025-10-28 Experience Level: Mid-Senior (5+ years) Remote Status: On-site

🚀 Role Summary

• This role is critical for enhancing LANDR's brand presence through compelling visual communications across digital marketing channels.
• The Graphic Designer will be instrumental in translating marketing strategies into engaging visual assets that resonate with a global music creator audience.
• This position requires a blend of creative design expertise, technical proficiency in design tools, and a strong understanding of digital marketing platforms.
• The Graphic Designer will contribute to maintaining brand consistency and visual integrity across all LANDR touchpoints, supporting overall Go-To-Market (GTM) initiatives.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and required integrations point towards a role with significant marketing operations and digital asset management responsibilities, particularly within a GTM context. The emphasis on integrating designs into specific platforms like Prismic, Unbounce, Emailify, and Webflow highlights a need for operational efficiency in content deployment.

📈 Primary Responsibilities

• Design and develop visually appealing assets for a diverse range of digital marketing channels, including social media campaigns, email marketing, digital advertising, and website content, ensuring strict adherence to LANDR's brand guidelines for consistent brand representation.
• Collaborate closely with cross-functional teams, including the Creative, Email Marketing, and Product departments, to ensure seamless execution and timely delivery of design projects that align with broader marketing objectives.
• Integrate designed assets directly into various content management and marketing platforms such as Prismic, Unbounce, Emailify, and Webflow, demonstrating a practical understanding of content deployment workflows.
• Partner with visual content creators and other stakeholders to maintain high standards of quality and consistency in all deliverables, ensuring LANDR's visual identity stands out in a competitive market.
• Articulate and present creative decisions, design rationale, and strategic choices to team members and stakeholders, effectively justifying design solutions.
• Design intuitive and effective User Experience (UX) and User Interface (UI) elements for landing pages and web pages, focusing on usability and conversion optimization.
• Develop and maintain a library of digital assets, ensuring proper organization, version control, and accessibility for various marketing and product teams.
• Contribute to the continuous improvement of design processes and workflows, identifying opportunities for increased efficiency and effectiveness in asset creation and deployment.

📝 Enhancement Note: The responsibilities listed emphasize the operational aspects of design, focusing on integration into specific platforms and cross-functional collaboration, which are key to GTM success.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred.

Experience:

• A minimum of 5 years of professional experience in graphic design, with a strong emphasis on digital and web design applications.

Required Skills:

• Advanced proficiency in Figma: Demonstrable expertise in using Figma for complex design projects, including mastery of Auto Layout, component creation, prototyping, and team collaboration features.
• Adobe Creative Cloud Suite: In-depth knowledge and practical application of core Adobe Creative Cloud applications such as Photoshop, Illustrator, and InDesign for a wide range of design tasks.
• Digital Marketing Asset Creation: Proven ability to design compelling visuals for social media, email marketing campaigns, digital advertisements, and web content.
• Brand Guideline Adherence: Strong understanding and consistent application of brand identity, style guides, and design principles to ensure visual consistency across all platforms.
• Communication & Interpersonal Skills: Excellent verbal and written communication skills in both English and French, with the ability to clearly articulate design concepts and collaborate effectively with international teams.
• Web Design Fundamentals: Familiarity with web design principles, including an understanding of responsive design, user experience (UX), and user interface (UI) best practices.
• Typography and Design Principles: Solid grasp of fundamental design rules, typography, color theory, and layout principles.

Preferred Skills:

• Platform Integration Experience: Prior experience integrating designs into content management systems (CMS) and marketing automation platforms like Prismic, Unbounce, Emailify, and Webflow.
• Basic HTML/CSS Knowledge: Familiarity with HTML and CSS to facilitate better communication with web developers and designers working on Webflow.
• UX/UI Design: Experience in designing intuitive and user-friendly interfaces for web pages and digital products.
• Music Industry Knowledge: Understanding of the music creation process and the broader music industry landscape, which can inform creative direction and audience engagement.

📝 Enhancement Note: The emphasis on Figma, platform integration, and web-related language suggests a need for a designer who can operate with a degree of technical understanding beyond traditional graphic design, bridging the gap between creative and operational execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Brand Consistency: Showcase projects that highlight your ability to maintain brand integrity across multiple channels and campaign types. Include examples of how you've applied brand guidelines effectively.
• Digital Marketing Asset Examples: Provide a diverse range of digital assets created for social media, email, digital ads, and web. Highlight the campaign objectives and how your designs contributed to their success.
• Figma Proficiency Showcase: Include case studies or examples demonstrating advanced Figma skills, such as complex Auto Layout structures, reusable component libraries, and interactive prototypes.
• Platform Integration Examples (if available): If you have experience integrating designs into platforms like Prismic, Unbounce, or Webflow, showcase these projects and explain your role in the integration process.

Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including how you gather requirements, iterate on designs, incorporate feedback, and manage version control.
• Explain your approach to ensuring design quality and consistency, particularly when working on multiple projects simultaneously or with cross-functional teams.
• Describe how you would approach designing for specific platforms like Webflow or integrating assets into email marketing tools, demonstrating an understanding of technical constraints and best practices.

📝 Enhancement Note: A strong portfolio that demonstrates practical application of design skills within a marketing operations context, including platform integration and process efficiency, will be highly valued.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 5+ years of experience in Montreal, Quebec, Canada, the estimated salary range for this role is CAD $65,000 - $85,000 annually. This estimate considers the specified experience level, the bilingual requirement, and the technical platform integrations expected.

Benefits:

• Competitive compensation package, commensurate with experience and expertise.
• Comprehensive health insurance coverage, including access to telemedicine services via Maple.
• Employee Assistance Program (EAP) through Homewood for confidential support.
• Frequent office and social events, fostering a strong team culture (e.g., catered lunches, social gatherings).
• A paid day off for your birthday.
• Annual allowance for public transit (for Montreal employees) and sports activities.
• Free access to LANDR's music studio for practice or recording.
• Complimentary access to LANDR products and services.
• Proximity to Square-Victoria Metro Station in a vibrant downtown office space.
• Opportunities to engage with the LANDR Band and participate in partnerships with local music events and festivals.

Working Hours:

• This is a full-time position, typically involving approximately 40 hours per week. The company offers a supportive work environment with potential for some flexibility, though the role is primarily on-site.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Montreal. Actual compensation will be determined by the hiring team based on candidate qualifications and experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Music Technology & Services. LANDR operates within the dynamic intersection of music creation, digital distribution, and artist services, leveraging AI and technology to empower musicians. Company Size: LANDR is a growing company with a significant global presence, indicated by its user base of over 6 million music creators. While an exact employee count isn't provided, the company's scope suggests a robust team structure capable of supporting international operations. Founded: LANDR was founded with a mission to revolutionize the music creation process, aiming to provide accessible and powerful tools for musicians. This innovative spirit likely permeates its culture.

Team Structure:

• The Graphic Designer will be part of the Creative team, reporting directly to the Creative Lead.
• This role involves close collaboration with Marketing, Email, and Product teams, highlighting a matrixed or project-based team structure common in fast-paced tech companies.
• The international nature of LANDR means the designer will likely interact with colleagues across different time zones and cultures, requiring strong communication and adaptability.

Methodology:

• LANDR likely employs agile methodologies, common in tech, for project management and product development, encouraging iterative design and rapid deployment.
• Data-driven decision-making is implied by the focus on digital marketing, performance metrics, and user engagement, suggesting that design choices are often informed by analytics.
• A culture of continuous innovation and experimentation is evident in their mission to "revolutionize the process for music makers" and their willingness to "break best practices."

Company Website: https://www.landr.com/

📝 Enhancement Note: LANDR's culture appears to be a blend of creative passion for music and a tech-driven approach to innovation, fostering collaboration and a results-oriented mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, requiring significant experience (5+ years) and the ability to work autonomously and integrate designs into operational platforms. It's more than just creating visuals; it's about operationalizing them for marketing impact. Reporting Structure: The Graphic Designer reports to the Creative Lead, indicating a clear line of management within the creative department. However, the cross-functional collaboration implies frequent interaction with other department leads and team members. Operations Impact: The Graphic Designer's work directly influences LANDR's brand perception, marketing campaign effectiveness, and user engagement. By creating compelling visuals and integrating them seamlessly into marketing funnels, this role contributes significantly to lead generation, conversion rates, and overall revenue growth.

Growth Opportunities:

• Specialization in Digital Marketing Design: Develop deeper expertise in designing for specific digital channels (social media, email, paid ads) and optimize designs for conversion and user engagement.
• UX/UI Design Acumen: Expand skills in user-centered design by contributing more significantly to website and landing page design, potentially leading to specialized UX/UI design roles.
• Platform Expertise: Become a go-to expert for integrating designs into LANDR's marketing technology stack (Prismic, Webflow, etc.), a valuable operational skill.
• Creative Leadership: With proven performance and expanded responsibilities, opportunities might arise to mentor junior designers or lead smaller creative projects.
• Industry Exposure: Gain valuable experience within the music technology sector, understanding its unique marketing challenges and opportunities.

📝 Enhancement Note: This role offers a clear path for growth within a specialized marketing operations and creative context, moving beyond pure design to encompass strategic implementation and platform integration.

🌐 Work Environment

Office Type: LANDR offers an open-concept office space designed to foster collaboration and creativity. This type of environment is conducive to spontaneous idea-sharing and team synergy. Office Location(s): The office is located in Downtown Montreal, conveniently situated near the Square-Victoria Metro Station, providing excellent accessibility for employees. Workspace Context:

• The open office layout encourages interaction between various teams, including Creative, Marketing, and Product, facilitating cross-functional collaboration on design projects.
• Access to necessary design tools and technology, including Adobe Creative Cloud and Figma, is standard. The role also requires familiarity with web-based platforms that will be part of the daily workspace.
• Opportunities for team members to connect socially through regular office events and activities contribute to a positive and engaging work atmosphere.

Work Schedule:

• The standard working hours are approximately 40 hours per week, typical for a full-time role. While the position is on-site, LANDR's culture of valuing employee well-being is suggested by benefits like a birthday holiday, indicating a balance between productivity and personal time.

📝 Enhancement Note: The on-site nature of the role in a collaborative downtown Montreal office suggests a dynamic and interactive work environment, ideal for designers who thrive on team synergy and direct communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest in LANDR.
• Portfolio Review & Skills Assessment: A dedicated session where candidates present their portfolio, discussing key projects, design process, and rationale. This may include a practical design challenge or a deep dive into Figma proficiency.
• Technical/Platform Discussion: An interview focused on understanding the candidate's experience with specific platforms like Webflow, Prismic, Emailify, and their ability to integrate designs effectively.
• Cross-functional Interview: Meet with members from the Creative, Marketing, or Product teams to evaluate collaboration skills, communication style, and ability to work within a team environment.
• Final Interview: A meeting with the Creative Lead or a senior leader to discuss overall fit, career aspirations, and confirm alignment with LANDR's vision.

Portfolio Review Tips:

• Highlight Operational Integration: Showcase projects where your designs were successfully implemented on digital platforms. Explain your role and any challenges overcome during integration.
• Demonstrate Figma Expertise: Include examples that clearly illustrate your advanced Figma skills, such as complex Auto Layout, component systems, and efficient prototyping.
• Quantify Impact: Where possible, include metrics or outcomes related to your designs (e.g., improved engagement, click-through rates, conversion improvements) to demonstrate ROI.
• Tell a Story: For each project, explain the brief, your design strategy, the problem you were solving, and the final outcome. Focus on your thought process and decision-making.
• Tailor to LANDR: Review LANDR's current marketing materials and website. Prepare to discuss how your design aesthetic and skills align with their brand and how you would contribute to their visual strategy.

Challenge Preparation:

• Be ready for a design challenge that may involve creating a digital asset for a specific campaign or optimizing an existing design.
• Practice presenting your work concisely, focusing on strategic thinking, problem-solving, and the application of design principles within a marketing context.
• Prepare to articulate your understanding of UX/UI principles and how they apply to web pages and landing pages.

📝 Enhancement Note: The interview process will likely assess not only design talent but also operational understanding and platform integration capabilities, making a portfolio that showcases practical application crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/UX design, prototyping, and collaborative design workflows. Advanced proficiency is a must.
• Adobe Creative Cloud: Photoshop for image editing and manipulation, Illustrator for vector graphics and logos, and potentially InDesign for layout-heavy projects.
• Webflow: For designing and building responsive websites and landing pages. Familiarity with its design interface is key.

Analytics & Reporting:

• While not a primary design tool, understanding how to access and interpret basic analytics for marketing campaigns (e.g., click-through rates, engagement metrics) will be beneficial for optimizing designs. Familiarity with tools like Google Analytics or platform-specific analytics dashboards would be an asset.

CRM & Automation:

• Prismic: A headless CMS used for content management and delivery across various channels. Experience integrating designs into Prismic is a significant plus.
• Unbounce: A landing page builder platform. Experience designing and potentially building landing pages within Unbounce is advantageous.
• Emailify: A tool for creating and optimizing email templates. Understanding how to design for effective email rendering is important.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is foundational. Experience with Webflow, Prismic, Unbounce, and Emailify directly addresses the operational integration requirements of this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: LANDR fosters a culture that encourages pushing creative boundaries and finding innovative solutions to empower music makers.
• Collaboration & Teamwork: The company emphasizes working together across departments and international borders to achieve common goals, valuing open communication and shared effort.
• Data-Driven Approach: Decisions are likely informed by data and performance metrics, with an expectation that designs contribute tangibly to marketing objectives and user engagement.
• Efficiency & Execution: There's a clear emphasis on delivering high-quality work efficiently, with a focus on integrating designs into operational platforms promptly and effectively.
• Passion for Music: A shared love for music and a commitment to supporting artists is at the core of LANDR's mission, influencing the team's drive and purpose.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Marketing, Email, and Product teams, necessitating clear communication and a shared understanding of project goals.
• Feedback Culture: Expect an environment where constructive feedback is exchanged regularly to refine designs and improve project outcomes.
• Knowledge Sharing: Team members are encouraged to share insights, best practices, and learnings, particularly regarding design tools, platforms, and the music industry.

📝 Enhancement Note: The team culture at LANDR appears to be a dynamic mix of creative passion for music and a structured, collaborative approach to achieving business objectives through effective marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that innovative designs remain aligned with LANDR's established brand guidelines across all touchpoints.
• Platform Integration Complexity: Mastering the nuances of integrating designs into multiple CMS and marketing platforms (Prismic, Webflow, etc.) to ensure functionality and visual fidelity.
• International Collaboration Dynamics: Effectively communicating and collaborating with team members across different time zones, cultures, and communication styles.
• Rapidly Evolving Digital Landscape: Staying abreast of new design trends, platform updates, and digital marketing best practices to keep LANDR's visuals fresh and effective.
• Prioritization and Time Management: Effectively managing a diverse workload with competing deadlines from various teams, ensuring timely delivery without compromising quality.

Learning & Development Opportunities:

• Advanced Figma & Webflow Training: Opportunities to deepen expertise in these critical design and development platforms.
• Digital Marketing Strategy Immersion: Gaining a deeper understanding of how design contributes to broader marketing funnels, campaign performance, and GTM strategies.
• UX/UI Design Specialization: Opportunities to hone skills in user-centered design principles and contribute to more complex interface design projects.
• Industry Insights: Learning about the nuances of the music technology industry and its unique marketing challenges and opportunities.
• Cross-functional Project Experience: Gaining exposure to different facets of the business through collaboration with Product and Marketing teams.

📝 Enhancement Note: The role presents challenges that are directly tied to operationalizing creative work, offering significant opportunities for professional development in digital design and marketing technology integration.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign graphic from brief to final execution. How do you ensure brand consistency and platform optimization?"
• "Walk me through a time you had to integrate a design into a CMS or website builder like Webflow. What were the challenges, and how did you overcome them?"
• "How do you balance creative expression with the need to adhere to strict brand guidelines?"
• "How would you approach designing a landing page for a new LANDR product launch, considering UX/UI best practices and conversion goals?"

Company & Culture Questions:

• "What interests you about LANDR's mission and the music technology industry?"
• "How do you approach collaboration with non-designers, such as marketing managers or product developers?"
• "Describe a situation where you received constructive criticism on your design. How did you respond?"
• "How do you stay updated on design trends and new technologies relevant to digital marketing?"

Portfolio Presentation Strategy:

• Structure your presentation logically: Start with an overview of your background, then dive into 2-3 key projects that best showcase your skills relevant to this role.
• For each project: Explain the objective, your role, the design process, the tools used (especially Figma and any platform integrations), the challenges faced, and the outcome.
• Quantify impact: If possible, use data to illustrate the success of your designs (e.g., engagement rates, click-through rates).
• Prepare to discuss your Figma workflow: Be ready to demonstrate your understanding of Auto Layout, components, and prototyping.
• Showcase platform integration experience: If you have examples of designs implemented in Webflow, Prismic, or similar platforms, highlight them.

📝 Enhancement Note: Be prepared to discuss not just your design aesthetic but also your operational understanding of how designs are implemented and their impact on marketing goals.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on LANDR's careers page.
• Portfolio Customization: Ensure your portfolio prominently features digital marketing assets, examples of your work in Figma, and any experience with web design platforms or CMS integration. Tailor your submission to highlight skills most relevant to LANDR's needs.
• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, emphasizing proficiency in Figma, Adobe Creative Cloud, and any integrated platform experience. Use keywords from the job description, such as "digital advertising," "email marketing," "UX/UI," and "brand consistency."
• Prepare for a Design Challenge: Anticipate a practical design exercise that may require you to create a marketing asset or optimize an existing one. Practice articulating your design decisions and rationale.
• Research LANDR: Familiarize yourself with LANDR's products, services, brand identity, and recent marketing campaigns. Understand their target audience and how design contributes to their overall GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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