Design Manager 

📍 Job Overview

Job Title: Design Manager Company: True Care Location: Brooklyn, New York, United States Job Type: Full-time Category: Creative Operations / Marketing Operations Date Posted: September 12, 2025 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• Lead and manage the end-to-end creative output across all marketing and media platforms, ensuring brand consistency and high-quality execution for True Care's diverse brands.
• Develop and oversee the creation of impactful visual assets for a multi-channel environment including print, web, email, social media, digital advertising, and promotional giveaways, aligning with strategic business objectives.
• Drive creative strategy, concepting, and execution while leveraging Adobe Creative Suite and exploring AI-driven design tools to enhance efficiency and innovation.
• Manage project workflows, timelines, and cross-functional collaboration using project management platforms to ensure timely delivery and alignment with marketing and operational goals.

📝 Enhancement Note: While the job title is "Design Manager," the responsibilities strongly align with a "Creative Operations" or "Marketing Operations" role focused on the execution and management of creative assets within a structured marketing and business framework. The emphasis on brand consistency, multi-channel asset development, workflow management (Monday.com), and collaboration with marketing and operations teams are key indicators.

📈 Primary Responsibilities

• Spearhead creative strategy, concept development, and the execution of visual assets across all marketing channels, including print collateral, websites, email campaigns, social media content, digital advertisements, signage, and internal promotional items.
• Champion and maintain brand consistency across three distinct brands, while also evolving visual identities to ensure they remain fresh, relevant, and aligned with market trends and business goals.
• Manage and optimize creative workflows and project priorities, ensuring efficient resource allocation to meet deadlines and strategic business objectives for all marketing initiatives.
• Collaborate closely with marketing teams, external agencies, and internal operations departments to ensure seamless integration and consistent messaging across all campaigns and brand touchpoints.
• Oversee the production and delivery of high-quality digital and physical media assets, ensuring adherence to brand guidelines, technical specifications, and accessibility standards (e.g., ADA requirements).
• Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for hands-on design, refinement, and finalization of creative deliverables, and build/optimize templates for recurring creative needs.
• Explore, integrate, and leverage AI-based tools for image creation, design efficiency, and overall creative innovation to streamline processes and enhance output.
• Manage project timelines, tasks, and cross-functional collaboration using Monday.com or similar project management platforms, ensuring accountability and transparent communication.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative direction and hands-on execution management, typical for a Design Manager in a growing organization. The emphasis on managing multiple brands and utilizing project management software like Monday.com suggests a need for strong organizational and operational skills beyond pure design aesthetics.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a managerial role of this scope.

Experience:

• A minimum of 7 years of progressive experience in creative design, with a significant focus on brand management and multi-channel campaign execution.
• At least 3 years of experience in a leadership or managerial capacity, demonstrating the ability to guide and develop a creative team or manage external creative resources.
• Proven track record of managing creative projects from concept through completion, with a strong emphasis on workflow optimization and on-time delivery.
• Experience in a healthcare or community-focused organization is beneficial for understanding the unique communication needs of True Care.

Required Skills:

• Creative Leadership & Brand Strategy: Ability to define and execute a cohesive creative vision that supports overarching brand strategies and business goals.
• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, InDesign, and other relevant design software for producing high-quality assets.
• Multi-Channel Design Expertise: Proven experience creating effective and engaging assets for web, social media, digital advertising, print collateral, and signage.
• Project Management Software Proficiency: Demonstrated ability to manage projects, timelines, and collaboration using platforms like Monday.com, Asana, or Trello.
• Collaboration & Communication: Excellent interpersonal skills for effective teamwork with marketing, operations, and external partners, including clear and concise verbal and written communication.
• Template Systems & Scalable Solutions: Experience in developing and implementing design systems and templates for efficient and consistent content creation.
• AI-Driven Design Tools Familiarity: An understanding of and willingness to explore emerging AI tools for creative enhancement and efficiency gains.
• Typography, Layout & Visual Design Principles: Strong foundational knowledge in design aesthetics, ensuring visually appealing and effective creative outputs.

Preferred Skills:

• Video Editing & Motion Graphics: Experience with video production tools (e.g., Adobe Premiere Pro, After Effects) to create dynamic visual content.
• User Experience (UX/UI) & ADA Compliance: Knowledge of user-centered design principles and accessibility standards to ensure inclusive digital experiences.
• Branded Merchandise/Internal Shops: Experience managing the design and production of branded giveaways or items for an internal merchandise shop.
• Agency Background: Experience working in an agency setting or managing agency relationships and projects.

📝 Enhancement Note: The experience requirement of 7+ years, with 3+ in management, positions this role as a senior contributor. The emphasis on both digital and print, coupled with AI tools and project management, indicates a need for a versatile and operationally-minded creative professional.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design work across multiple media, including print, digital, web, social media, and advertising campaigns.
• Demonstrate a clear understanding of brand identity management, with examples of maintaining consistency across different brands or campaigns.
• Include case studies or examples that highlight the process of taking a creative project from initial concept through to final execution, emphasizing problem-solving and strategic thinking.
• Showcase examples of template creation and systemization for repeatable design tasks, illustrating efficiency and scalability.
• Quantifiable results or metrics where possible, illustrating the impact of design work on business objectives (e.g., engagement rates, conversion improvements, brand recognition).

Process Documentation:

• Examples of how you have documented creative processes, from brief to final asset delivery, to ensure clarity and consistency within a team or for external partners.
• Demonstrate experience in establishing and managing creative workflows within project management systems, detailing how tasks were assigned, tracked, and completed.
• Showcase methods used for quality assurance and feedback loops in the creative development process, ensuring high standards before final output.

📝 Enhancement Note: For a Design Manager role, the portfolio is critical for demonstrating not just creative skill but also managerial capability and process orientation. Applicants should be prepared to discuss the operational aspects of their past projects, including how they managed timelines, resources, and quality control.

💵 Compensation & Benefits

Salary Range:

• The stated salary range is up to $135,000 per year. Based on industry standards for a Design Manager in Brooklyn, New York, with the specified experience level (7+ years, 3+ in management) and responsibilities, this range is competitive. A more precise estimate for this role in Brooklyn, NY, would typically fall between $110,000 - $135,000 annually, depending on the candidate's specific experience, skills, and the company's internal compensation structure.

Benefits:

• Medical, Dental, and Vision Insurance: Comprehensive health coverage for employees and potentially dependents.
• 401(k) Plan with Company Match: Retirement savings plan with employer contributions to help employees build long-term financial security.
• Professional Development Opportunities: Access to training, workshops, conferences, or courses to enhance skills in design, management, and emerging technologies.
• Collaborative Work Environment: Opportunity to work within an innovative and supportive team that fosters growth and creative expression.

Working Hours:

• The role is listed with an assumed 40 hours per week, typical for a full-time position. However, given the managerial and creative nature of the role, flexibility may be required to meet project deadlines and ensure timely delivery of critical assets, especially during campaign launches or crucial business periods.

📝 Enhancement Note: The salary is capped at $135,000, suggesting that candidates exceeding this expectation may need to demonstrate exceptional value. The benefits package is standard for a professional role, with the 401(k) match being a significant plus.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• True Care operates within the community-based healthcare sector, focusing on home-based care services. This industry is characterized by a mission-driven approach, a commitment to patient well-being, and a focus on accessibility and health equity for underserved populations. The company's work involves navigating complex healthcare systems to deliver essential services like Home Health Aide (HHA) services, Remote Patient Monitoring (RPM), and Chronic Care Management (CCM).

Company Size:

• While not explicitly stated, a company with multiple brands and a need for a dedicated Design Manager suggests a growing organization, likely in the small to medium-sized business (SMB) range, or a rapidly expanding division within a larger entity. This size typically offers a dynamic environment where individuals can have a significant impact and visibility.

Founded:

• The company was founded with a mission to drive innovation in community-based healthcare, focusing on identifying and nurturing business opportunities to improve health outcomes. This foundational principle likely shapes its culture towards innovation, mission alignment, and a forward-thinking approach to service delivery.

Team Structure:

• The Design Manager will likely lead a small internal creative team or manage a pool of freelancers and external agencies. They will collaborate closely with the Marketing department, Operations teams (who manage service delivery), and potentially Product Development or Strategy teams to ensure creative output is aligned with business goals and operational realities. The reporting structure would typically be to a Marketing Director, VP of Marketing, or potentially a Chief Creative Officer if the organization is large enough.

Methodology:

• True Care's methodology is rooted in community engagement and innovation in healthcare delivery. Operationally, this translates to a focus on process efficiency, data-driven insights for service improvement, and leveraging technology (like RPM and CCM) to enhance care accessibility. The creative team's methodology will need to support these operational goals through impactful communication and branding.

Company Website:

• https://truecareny.bamboohr.com/careers/603 (This is a BambooHR careers portal link, not the primary company website. The primary website is likely truecare.com, based on the domain_derived field.)

📝 Enhancement Note: Understanding True Care's mission in healthcare is crucial for a Design Manager to create resonant and impactful creative assets. The company's focus on underserved populations implies a need for sensitive, clear, and accessible communication.

📈 Career & Growth Analysis

Operations Career Level:

• This position is firmly at a Mid-Senior to Management level within the creative operations or marketing operations spectrum. It requires a blend of advanced design skills, strategic thinking, and proven leadership/management capabilities. The role is responsible for setting creative direction, managing workflows, and ensuring the quality and consistency of all visual communications across multiple brands.

Reporting Structure:

• The Design Manager will likely report into a senior marketing leader (e.g., Marketing Director, VP of Marketing) and will be responsible for managing creative projects, potentially overseeing junior designers, graphic designers, and external creative vendors (freelancers, agencies). The role requires strong collaboration with cross-functional teams, including marketing, operations, and potentially sales or program management.

Operations Impact:

• The Design Manager's impact on operations is significant. By ensuring clear, consistent, and compelling brand messaging, they directly support marketing campaigns that drive lead generation and brand awareness. Effective creative assets can streamline communication with service recipients, improve internal team morale through branded materials, and reinforce the company's mission and values. Efficient creative processes managed by this role also contribute to operational efficiency by reducing time-to-market for marketing materials.

Growth Opportunities:

• Leadership Advancement: Potential to move into a Director of Creative or Head of Marketing role as the company grows.
• Strategic Influence: Opportunity to shape the visual identity and brand strategy for multiple healthcare services, impacting community outreach and patient engagement.
• Skill Diversification: Exposure to various marketing channels and the chance to develop expertise in areas like UX/UI, motion graphics, and AI-driven creative tools.
• Industry Expertise: Deepen knowledge in the healthcare sector, specifically in community-based and home health services, which can open doors to specialized roles within the industry.

📝 Enhancement Note: This role offers a clear path for career progression into broader marketing leadership or specialized creative director roles, particularly within the healthcare sector. The opportunity to influence brand strategy across multiple entities is a significant growth driver.

🌐 Work Environment

Office Type:

• The role is specified as "On-site," indicating a traditional office-based work environment. True Care is a community-based healthcare provider, suggesting the office environment may be professional and geared towards supporting administrative and strategic functions of the organization.

Office Location(s):

• The primary location is Brooklyn, New York. This offers access to a vibrant urban environment with diverse talent pools and resources. Specific office details regarding amenities or layout are not provided, but a Brooklyn location suggests a potentially dynamic and accessible work setting within a major metropolitan area.

Workspace Context:

• The workspace will likely be equipped with standard professional office amenities. For a Design Manager, this would typically include access to reliable IT infrastructure, necessary software licenses (Adobe Creative Suite), and potentially collaborative spaces for team meetings and brainstorming sessions. The environment is expected to be professional, fostering collaboration with marketing and operations teams.

Work Schedule:

• The standard work schedule would be approximately 40 hours per week. As a managerial role, there may be an expectation of flexibility to manage projects and team output, potentially requiring work beyond standard hours during critical campaign periods or product launches.

📝 Enhancement Note: Being on-site in Brooklyn offers a rich professional ecosystem. The expectation of flexibility in working hours is common for management roles, especially in creative fields where project deadlines can be demanding.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Skills Assessment: A more in-depth discussion with the hiring manager (likely a Marketing Director) to review the candidate's portfolio, focusing on specific examples of multi-channel campaign execution, brand management, and leadership. This may include a discussion of their process and approach to problem-solving.
• Creative Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a case study from their portfolio that addresses a hypothetical scenario relevant to True Care's brands or marketing needs. This assesses practical application of skills and strategic thinking.
• Team/Stakeholder Interviews: Interviews with key stakeholders from marketing, operations, or other departments to evaluate collaboration skills, communication style, and ability to integrate into the company culture.
• Final Interview: Potentially with a senior executive (e.g., VP of Marketing, CEO) for final approval, focusing on strategic vision and alignment with company goals.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate experience in multi-channel marketing, brand management, and your ability to lead creative initiatives. Include examples that align with healthcare or mission-driven organizations if possible.
• Showcase Process: For each project, briefly explain the brief, your role, the challenges faced, the creative solutions implemented, and the outcome (quantify results if available). Highlight your process for template creation and workflow management.
• Highlight Leadership: Include examples where you managed or mentored other designers or external partners, showcasing your leadership and collaboration skills.
• Address Brand Diversity: Ensure your portfolio reflects your ability to manage and create for multiple distinct brands, as this is a key requirement for True Care.
• Prepare for Technical Discussion: Be ready to discuss your proficiency with Adobe Creative Suite, project management tools, and your approach to using AI in design.

Challenge Preparation:

• If a creative challenge is provided, aim to understand the target audience and business objective thoroughly.
• Focus on delivering a solution that is not only visually compelling but also strategically sound and aligned with brand guidelines.
• Be prepared to articulate your design choices and the rationale behind them, referencing your process and any data or insights that informed your decisions.
• Practice presenting your work concisely and effectively, demonstrating your communication and leadership skills.

📝 Enhancement Note: Candidates should anticipate a rigorous interview process that heavily emphasizes their portfolio and practical application of skills. Demonstrating an understanding of True Care's mission and its implications for design is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all visual design tasks. Proficiency in Photoshop, Illustrator, and InDesign is non-negotiable.
• Monday.com: Preferred project management platform. Familiarity with its features for task management, workflow automation, and cross-functional collaboration is highly advantageous.
• Presentation Software: Tools like PowerPoint or Google Slides for creating internal presentations, reports, and campaign briefs.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret website performance data to inform design decisions and measure the impact of digital assets.
• Social Media Analytics Platforms: Knowledge of how to track engagement and performance metrics for social media creative.
• Email Marketing Platforms (e.g., Mailchimp, HubSpot): Familiarity with designing and analyzing email campaigns for effectiveness.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not directly managed, understanding how marketing assets integrate with CRM data for lead tracking and customer journeys can be beneficial.
• Marketing Automation Platforms: Awareness of how creative assets are deployed through marketing automation workflows.
• Design System/Asset Management Tools: Experience with tools that help organize, store, and manage creative assets and brand guidelines for efficiency.

📝 Enhancement Note: The explicit mention of Monday.com and AI-driven design tools highlights key areas where candidates can differentiate themselves. Strong proficiency in the Adobe Creative Suite is foundational.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A core value likely centered around improving community health and well-being, requiring creative professionals to align their work with this purpose.
• Innovation: Encouragement to explore new ideas, technologies (like AI), and approaches to connect with and serve communities effectively.
• Collaboration: Emphasis on working together across departments (marketing, operations, clinical) to achieve shared goals.
• Efficiency: A focus on streamlining processes, optimizing workflows, and delivering high-quality results in a timely manner, especially important in a healthcare context.
• Quality & Consistency: Commitment to maintaining high standards in all creative outputs to build trust and reinforce brand identity.

Collaboration Style:

• The role requires a highly collaborative approach, acting as a bridge between marketing strategy and creative execution. This involves working closely with marketing teams to understand campaign objectives, with operations teams to ensure practical feasibility of creative solutions, and potentially with clinical staff to ensure accuracy and sensitivity in messaging. Open communication, proactive feedback, and a team-oriented mindset are essential.

📝 Enhancement Note: Candidates should demonstrate an understanding of and alignment with True Care's mission-driven culture. The ability to collaborate effectively across diverse teams, including those with clinical or operational backgrounds, is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct brand identities and creative needs for three different brands requires strong organizational skills and strategic brand management.
• Healthcare Industry Nuances: Adapting creative strategies to resonate with diverse community populations, including underserved groups, while adhering to healthcare communication standards and regulations.
• Integrating New Technologies: Successfully exploring and integrating AI-driven design tools into existing workflows while maintaining quality and originality.
• Fast-Paced Environment: Meeting demanding deadlines and managing multiple projects simultaneously in a dynamic business setting.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to deepen expertise in motion graphics, UX/UI design, and emerging digital creative technologies.
• Strategic Brand Development: Gain experience in shaping brand strategy for a growing healthcare organization, influencing market perception and community engagement.
• Management & Leadership Training: Develop leadership capabilities through managing creative projects and potentially a team, with opportunities for formal training or mentorship.
• Industry Immersion: Deepen understanding of the healthcare sector, particularly community-based and home health services, which can lead to specialized career paths.

📝 Enhancement Note: Addressing the challenge of managing multiple brands and integrating new technologies will be key for success. The growth opportunities are substantial for a candidate looking to advance in creative leadership within the healthcare industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a creative strategy for one of our distinct brands, ensuring it aligns with our community health mission?" (Focus on brand differentiation, target audience, and mission integration.)
• "Describe your process for managing creative projects from brief to final delivery, especially when working with multiple stakeholders and tight deadlines. How do you ensure brand consistency across all assets?" (Highlight workflow, project management tools, and quality control.)
• "How do you stay current with design trends and emerging technologies like AI, and how have you incorporated them into your work?" (Showcase continuous learning and innovative application.)
• "Walk us through a time you had to manage conflicting feedback or priorities from different stakeholders. How did you resolve it?" (Demonstrate problem-solving, negotiation, and stakeholder management skills.)

Company & Culture Questions:

• "What interests you about True Care's mission and our work in community-based healthcare?" (Research the company's services and values beforehand.)
• "How do you see your role contributing to our mission of health equity and expanding access to care?" (Connect your creative skills to the company's purpose.)
• "Describe your ideal team environment and how you foster collaboration." (Align your collaboration style with the company's likely values.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by brand or project type, clearly labeling each piece with the client, your role, the objective, and the outcome.
• Storytelling: For 2-3 key projects, prepare a concise narrative that details the challenge, your strategic approach, the creative execution, and the measurable results. Emphasize your process and how you managed the operational aspects.
• Highlight Management: If you have managed designers or workflows, prepare specific examples of how you delegated tasks, provided feedback, and ensured project success.
• Address AI & Templates: Be ready to discuss your experience with AI design tools and your approach to template creation, showcasing efficiency and scalability.
• Conciseness: Be mindful of time during presentations. Focus on the most impactful and relevant projects.

📝 Enhancement Note: Candidates should prepare to discuss their creative process, leadership style, and how their work directly supports business and mission objectives. Demonstrating an understanding of the healthcare sector and True Care's specific role within it will be a significant advantage.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the BambooHR careers portal.
• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in managing creative output across multiple channels and brands, emphasizing your leadership and project management skills. Ensure your portfolio is easily accessible and showcases your most relevant work.
• Resume Optimization: Clearly articulate your 7+ years of design experience, specifically calling out your 3+ years in a managerial role. Use keywords from the job description such as "brand consistency," "multi-channel design," "Adobe Creative Suite," "Monday.com," and "AI-driven design tools." Quantify achievements where possible.
• Interview Preparation: Practice discussing your portfolio with a focus on process, strategy, and outcomes. Prepare answers to common behavioral and situational questions related to leadership, collaboration, and problem-solving. Familiarize yourself with True Care's mission and services.
• Company Research: Thoroughly research True Care's mission, services, and target communities. Understand how creative operations and design can support their goals of health equity and expanding access to care.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.