Design Director

📍 Job Overview

Job Title: Design Director Company: Comcast Location: New York, New York, United States Job Type: FULL_TIME Category: Creative & Media / Art & Design / Management & Leadership Date Posted: 2026-01-07T00:00:00 Experience Level: 10+ Years Remote Status: On-site

🚀 Role Summary

• Direct the creative vision for Xfinity's brand identity initiatives and advertising campaigns, ensuring cohesive and impactful design across all touchpoints.
• Lead and mentor a multidisciplinary design team, fostering innovation, high craft standards, and professional growth in graphic and motion design.
• Drive the development of global campaigns that embody Xfinity's brand design system while introducing forward-thinking, innovative design solutions.
• Partner closely with creative, studio, and production teams to guarantee the flawless execution of assets for worldwide rollouts and media placements.
• Develop comprehensive campaign toolkits, visual guidelines, and scalable systems to empower global markets while upholding centralized brand integrity.

📝 Enhancement Note: This role is positioned as a senior leadership position within the Xfinity Creative team, focusing on brand and advertising design strategy. The emphasis on "vision," "innovation," and "challenging norms" suggests a strategic, forward-looking approach to design that extends beyond execution to influence brand direction. The requirement for global campaign development and management of scalable systems indicates a need for strong process thinking and an understanding of brand governance.

📈 Primary Responsibilities

• Spearhead the design vision for brand identity initiatives and campaign systems, ensuring consistency and excellence across film, digital, retail, social, Out of Home (OOH), experiential, print, and packaging.
• Direct the creative development of global campaigns that reflect Xfinity’s brand design system, while introducing forward-thinking design solutions.
• Manage and mentor a multidisciplinary design team, including graphic and motion designers, fostering innovation, craft, and growth.
• Partner with creative, studio, and production teams to ensure flawless execution of assets for global rollouts and media placements.
• Develop campaign toolkits, visual guidelines, and scalable systems to empower markets worldwide while maintaining centralized brand standards.
• Translate strategic business priorities into design concepts that inspire, persuade, and deliver measurable impact.
• Collaborate with adjacent teams to integrate design into every campaign and brand touchpoint, ensuring a unified brand experience.
• Champion storytelling through design, connecting archival inspirations, iconic brand elements, and contemporary cultural relevance.
• Ensure projects are delivered on time, on budget, and to the highest creative standard, taking full ownership with a meticulous eye for detail and craft.
• Exercise independent judgment and discretion in matters of significance related to design strategy and team management.
• Maintain consistent, punctual attendance, with the flexibility to work nights, weekends, and overtime as necessary to meet project demands.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, creative direction, team management, and hands-on oversight. The emphasis on global campaigns, brand systems, and toolkits suggests a need for strong organizational skills and an ability to create repeatable processes that ensure brand consistency at scale. The requirement to translate business priorities into design concepts points to a need for strategic thinking and a strong understanding of how design impacts business objectives.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design or a related field. Experience: Minimum 10+ years of design leadership experience in advertising and technology, entertainment, and/or media brands, with a proven track record of delivering world-class work.

Required Skills:

• Expertise in leading design vision for brand identity and campaign systems across diverse media.
• Proven ability to manage and mentor multidisciplinary design teams (graphic, motion).
• Strong collaboration skills with creative, studio, and production teams for flawless asset execution.
• Skill in developing campaign toolkits, visual guidelines, and scalable systems for global markets.
• Capacity to translate strategic business priorities into impactful design concepts.
• Excellent communication and presentation skills, with the ability to effectively "sell ideas" internally.
• Deep understanding and application of brand design systems and guidelines.
• Meticulous attention to detail and craft in all design outputs.
• Demonstrated ability to exercise independent judgment and discretion.

Preferred Skills:

• Knowledge of After Effects or Premiere for motion graphics and video production.
• Proficiency in building cohesive and visually compelling presentations in PowerPoint.
• Expressed ability to understand business priorities and conceptualize with a long-term vision.
• Background in industry-leading technology, entertainment, and/or media brands known for world-class work.

📝 Enhancement Note: The qualifications emphasize a senior-level professional with extensive leadership experience in a relevant industry. The blend of technical design skills (Figma, Adobe Suite, preferred motion graphics) with strategic and leadership capabilities (vision, business priorities, mentorship, presentation) is critical. A strong portfolio is explicitly mentioned as essential, indicating that practical demonstration of work is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A deep portfolio reflective of world-class work and industry-leading campaigns, showcasing leadership in brand identity and advertising initiatives.
• Evidence of developing and implementing scalable design systems and campaign toolkits that maintain brand consistency across diverse markets and touchpoints.
• Case studies demonstrating the translation of strategic business priorities into successful design concepts with measurable impact.
• Examples of managing and mentoring design teams, highlighting leadership style and team growth.
• Demonstrations of seamless collaboration with cross-functional teams (creative, studio, production) to achieve project goals.

Process Documentation:

• Conceptualization and development of visual guidelines and brand standards for global application.
• Workflow methodologies for ensuring project delivery on time, on budget, and to the highest creative standard.
• Strategies for integrating design across multiple campaign touchpoints and media channels.
• Processes for championing storytelling through design, from inspiration to contemporary relevance.

📝 Enhancement Note: For a Design Director role, the portfolio is the primary assessment tool. It needs to demonstrate not just creative output but also strategic thinking, leadership impact, and the ability to build and scale design processes. The emphasis should be on how the candidate has driven brand initiatives and managed complex campaigns from concept to execution, showcasing their ability to lead teams and collaborate effectively.

💵 Compensation & Benefits

Salary Range: $209,688.01 - $314,532.01 USD per year. Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Stock Options: Potential for equity participation through stock options.
• 401k: Retirement savings plan with company contributions.
• Additional benefits may include: Paid time off, life insurance, disability insurance, employee discounts on Comcast services, and professional development opportunities.

Working Hours: The standard working hours are 40 per week. However, this role requires flexibility, including the ability to work nights, weekends, and overtime as necessary to meet project demands and ensure timely, high-quality delivery of global campaigns.

📝 Enhancement Note: The provided salary range is specific and falls within the upper tier for senior design leadership roles in a major metropolitan area like New York City, aligning with Comcast's status as a Fortune 50 company. The benefits listed are standard for large corporations and are highly attractive. The working hours clause is crucial for a leadership role involving global campaigns, indicating a demanding but rewarding environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Media, and Entertainment. Comcast is a Fortune 50 leader at the forefront of innovation, driving advancements in entertainment and online experiences. Company Size: Large enterprise (Comcast is a significant global company with tens of thousands of employees). This size offers resources, stability, and opportunities for wide-reaching impact. Founded: Comcast was founded in 1963. Its long history indicates a stable, established organization with a deep understanding of its markets and a continuous drive for evolution.

Team Structure: The role is within Xfinity Creative, implying a dedicated creative department focused on the Xfinity brand. This team likely collaborates closely with marketing, product, and broader corporate branding teams. As a Design Director, you would likely lead a team of graphic and motion designers, reporting to a higher-level creative executive (e.g., VP of Creative, Executive Creative Director).

Methodology: Comcast emphasizes innovation, teamwork, and customer focus. The "Operating Principles" highlight putting customers first, continuous learning, and driving results. For the Xfinity Creative team, this likely translates to a data-informed, customer-centric approach to design, where creative solutions are evaluated for their ability to engage target audiences and achieve business objectives, supported by strong collaboration and feedback loops.

Company Website: https://corporate.comcast.com/ and https://www.xfinity.com/

📝 Enhancement Note: Comcast's description as a "Fortune 50 leader" and its focus on "revolutionizing industries" suggests a dynamic, forward-thinking environment. The mention of "remarkable people" and a "passion for teamwork" indicates a culture that values collaboration and individual contribution. The "Operating Principles" provide direct insight into expected behaviors and values, which are crucial for candidates to understand.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, likely at a Director or Senior Director level within the creative function. It requires significant experience in design leadership, strategic brand management, and campaign development. The scope of responsibility is broad, encompassing global initiatives and team management.

Reporting Structure: The Design Director will likely report to a VP of Creative, Executive Creative Director, or a similar senior creative leadership role. They will manage a team of graphic designers, motion designers, and potentially art directors. Collaboration will extend to marketing, product development, and other cross-functional departments.

Operations Impact: The Design Director's impact is critical to shaping the Xfinity brand's perception and driving customer engagement through compelling advertising and consistent visual identity. Their work directly influences brand recall, customer acquisition, and retention by ensuring that all creative outputs are strategically aligned, visually appealing, and effectively communicate the brand's value proposition. This role is instrumental in translating business goals into tangible creative assets that resonate with millions of customers.

Growth Opportunities:

• Leadership Advancement: Potential to move into VP-level creative roles, overseeing larger teams or broader creative functions.
• Specialization: Deepening expertise in specific areas like brand strategy, digital design systems, or large-scale campaign management.
• Cross-Functional Leadership: Opportunities to lead larger, more integrated marketing and brand initiatives that span multiple Comcast divisions.
• Mentorship and Development: Guiding and developing emerging design talent within Comcast, contributing to the growth of the internal creative community.

📝 Enhancement Note: The role offers significant growth potential within a large, established company like Comcast. The progression from Design Director to higher executive creative positions is a natural path. The emphasis on global campaigns and cross-functional collaboration also prepares individuals for broader leadership roles within the media and technology sectors.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment that fosters in-person collaboration and team interaction. Office Location(s): 105 Wooster Street, New York, NY. This is a prime location in a major creative hub, offering access to talent, agencies, and industry events.

Workspace Context:

• Collaborative Environment: The on-site nature suggests a dynamic workspace designed for team collaboration, brainstorming sessions, and spontaneous creative exchanges.
• Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, potentially After Effects/Premiere) and presentation tools (PowerPoint) will be readily available.
• Team Interaction: Ample opportunities for direct interaction with the design team, creative leadership, and cross-functional partners, facilitating efficient communication and project alignment.

Work Schedule: While the standard is 40 hours, the role requires significant flexibility, including nights, weekends, and overtime. This is typical for senior creative positions managing high-stakes, time-sensitive global campaigns, ensuring that creative output meets deadlines and quality standards regardless of the hour.

📝 Enhancement Note: The on-site requirement in a vibrant location like New York City suggests a fast-paced, highly collaborative environment. This setup is ideal for fostering strong team dynamics, quick decision-making, and a culture of shared creative energy, which is often crucial for high-impact advertising and brand initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative alignment.
• Portfolio Presentation: A crucial stage where you'll present your portfolio to the hiring team, discussing your design philosophy, leadership approach, and key campaign successes. Be prepared to walk through specific projects, explaining your role, the challenges, your solutions, and the outcomes.
• Team/Stakeholder Interviews: Interviews with potential peers, direct reports, and cross-functional stakeholders (e.g., marketing managers, producers) to gauge collaboration style, communication skills, and cultural fit.
• Creative Challenge/Case Study: You may be asked to complete a design exercise or present a strategic approach to a hypothetical Xfinity brand challenge, demonstrating your problem-solving abilities and creative thinking under pressure.
• Final Round: Interviews with senior leadership to assess strategic vision, leadership capabilities, and overall fit with Comcast's culture and objectives.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-7 of your strongest, most relevant projects that highlight your leadership in brand identity, advertising campaigns, and team management. Prioritize work that demonstrates impact and strategic thinking.
• Tell a Story: For each project, clearly articulate the business challenge, your strategic approach, your specific role and leadership contribution, the creative process, and the measurable results. Use data and metrics where possible.
• Highlight Leadership: Emphasize your experience in mentoring teams, driving design vision, and collaborating with diverse stakeholders. Show how you elevate the work of your team.
• Demonstrate Scalability: Include examples of how you've developed campaign toolkits or design systems that can be scaled globally.
• Prepare for Q&A: Anticipate questions about your creative process, decision-making, handling feedback, and managing conflicting priorities.

Challenge Preparation:

• Understand Xfinity: Thoroughly research Xfinity's current brand positioning, recent campaigns, target audience, and competitive landscape.
• Focus on Strategy: If given a creative challenge, focus on the strategic rationale behind your design choices. How does your solution align with Xfinity's business goals and brand identity?
• Process Over Perfection: For any exercise, clearly articulate your thought process. It's often more about how you approach a problem than delivering a perfectly polished final piece within a limited time.
• Presentation Skills: Practice presenting your ideas concisely and persuasively, as you'll need to "sell ideas internally."

📝 Enhancement Note: The interview process for a Design Director role will heavily rely on portfolio review and strategic thinking. Candidates should prepare to articulate not just their creative output but also their leadership philosophy, process, and ability to drive business results through design. The emphasis on "selling ideas internally" means presentation skills are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and maintaining design systems. Proficiency is expected for efficient workflow and team collaboration.
• Adobe Creative Suite: Including Photoshop, Illustrator, InDesign, and potentially After Effects and Premiere Pro for advanced graphic design, illustration, layout, motion graphics, and video editing.
• PowerPoint: Crucial for building cohesive, visually compelling presentations to communicate design strategies and concepts to internal stakeholders.

Analytics & Reporting:

• While not explicitly listed as a direct tool, understanding how design impacts key performance indicators (KPIs) is vital. This may involve familiarity with analytics platforms used by marketing teams to track campaign performance, user engagement, and conversion rates influenced by design.

CRM & Automation:

• Not directly applicable to this design role, but understanding how design assets are managed and deployed through marketing automation platforms or content management systems could be beneficial for ensuring seamless campaign execution.

📝 Enhancement Note: The emphasis on Figma and the Adobe Creative Suite highlights the need for practical, up-to-date design software skills. The mention of PowerPoint underscores the importance of presentation capabilities for a leadership role that requires internal communication and buy-in. While direct CRM/automation tool proficiency isn't required, an understanding of how design integrates into broader marketing technology stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Customer Focus: "Own the customer experience" – design decisions must prioritize customer needs and deliver seamless digital options.
• Continuous Learning: "Be enthusiastic learners" – a commitment to staying updated on design trends, technologies, and industry best practices.
• Teamwork: "Win as a team" – fostering a collaborative environment where ideas are shared openly, and collective success is prioritized.
• Results-Driven: "Drive results and growth" – design efforts must contribute demonstrably to business objectives and brand growth.
• Innovation & Excellence: A drive to "revolutionize industries" and "lead the future" through cutting-edge creative solutions.
• Integrity: "Do what's right" – upholding ethical standards in design and business practices.

Collaboration Style:

• Cross-Functional Integration: Active collaboration with creative, studio, production, marketing, and product teams is essential for holistic campaign development and execution.
• Feedback Exchange: An open culture for receiving and providing constructive feedback on design work to continuously improve quality and impact.
• Knowledge Sharing: Encouraging the sharing of design inspirations, best practices, and lessons learned to elevate the entire team's capabilities.
• Process Improvement: A willingness to adapt and refine workflows to enhance efficiency, creativity, and project outcomes.

📝 Enhancement Note: Comcast's stated "Operating Principles" directly inform the expected team culture and values. Candidates should align their approach with these principles, demonstrating a customer-centric, collaborative, and results-oriented mindset. The emphasis on innovation and continuous learning is particularly important for a creative leadership role in a fast-paced industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Business Needs: Effectively translating strategic business objectives into innovative yet commercially viable design solutions.
• Global Brand Consistency: Ensuring a unified and impactful brand presence across diverse international markets with varying cultural nuances and regulatory requirements.
• Managing Multiple High-Profile Campaigns: Juggling numerous projects simultaneously, each with unique demands, deadlines, and stakeholders, while maintaining high standards.
• Team Development and Motivation: Leading and inspiring a talented design team, fostering their growth, and ensuring high performance in a demanding creative environment.
• Keeping Pace with Industry Trends: Continuously adapting to evolving design technologies, platforms, and consumer behaviors in the dynamic media and technology landscape.

Learning & Development Opportunities:

• Advanced Design Leadership Training: Access to internal or external programs focused on strategic leadership, team management, and executive communication.
• Industry Conferences and Workshops: Opportunities to attend leading design and advertising events to gain insights and network with industry peers.
• Cross-Divisional Exposure: Gaining experience by working on projects that span different Comcast divisions, broadening understanding of the company's diverse operations.
• Mentorship Programs: Participating in or leading mentorship initiatives to develop leadership skills and contribute to talent development within the organization.

📝 Enhancement Note: The challenges highlight the strategic and managerial complexities of a senior design role in a large corporation. Addressing these challenges effectively will require strong leadership, strategic thinking, and excellent interpersonal skills. The growth opportunities are substantial, offering pathways for career advancement and continuous professional development.

💡 Interview Preparation

Strategy Questions:

• "How do you balance creative vision with business objectives and evolving market demands?" - Prepare to discuss your strategic framework for aligning design with commercial goals, using examples of successful campaigns where you navigated these priorities.
• "Describe your approach to developing and maintaining a global brand identity system. What are the key considerations for scalability and consistency?" - Showcase your experience with brand guidelines, toolkits, and process implementation for international markets.
• "How would you tackle a challenge where a key advertising campaign is underperforming against its KPIs? What steps would you take to analyze the situation and propose design-driven solutions?" - Demonstrate your analytical skills and ability to use data to inform design decisions, focusing on iterative improvements.

Company & Culture Questions:

• "How do Comcast's Operating Principles align with your personal leadership style and design philosophy?" - Research the principles and articulate how you embody them in your work and team management.
• "Describe your experience leading and mentoring design teams. How do you foster a culture of creativity, collaboration, and continuous improvement?" - Share specific examples of how you've developed talent, managed team dynamics, and driven high performance.
• "How do you measure the impact of design on business outcomes and customer engagement for a brand like Xfinity?" - Be ready to discuss metrics, KPIs, and how design contributes to larger organizational goals, referencing your portfolio achievements.

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (the challenge), middle (your strategic approach and creative execution), and end (the results and impact).
• Focus on Leadership: For each project, explicitly state your role, your team's contribution, and how you led the effort. Highlight decision-making processes and problem-solving.
• Quantify Impact: Use data, metrics, and testimonials to demonstrate the success of your campaigns and initiatives. Show how your design work drove tangible business results.
• Visual Clarity: Ensure your slides are clean, visually appealing, and support your narrative without being overly text-heavy. Your design work should speak for itself.
• Concise Storytelling: Be prepared to present your key projects within a set timeframe (e.g., 20-30 minutes), leaving ample time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, a deep understanding of brand building in the tech/media space, and the ability to articulate the business value of design. The portfolio presentation is critical and should be treated as a strategic communication exercise, not just a showcase of creative work.

📌 Application Steps

To apply for this Design Director position at Comcast:

• Submit your application through the provided link on the Comcast Careers portal.
• Portfolio Customization: Tailor your portfolio to highlight experience in brand identity, advertising campaigns, and design leadership relevant to the technology, entertainment, or media sectors. Prioritize work that demonstrates scalability and global application.
• Resume Optimization: Ensure your resume clearly articulates your 10+ years of design leadership experience, leadership achievements, and proficiency with key design tools and methodologies. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on strategic rationale, leadership contributions, and measurable results. Prepare to discuss your approach to team management and cross-functional collaboration.
• Company Research: Thoroughly research Comcast, Xfinity's brand, their current marketing initiatives, and their stated Operating Principles to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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