Customer Experience Designer Specialist

📍 Job Overview

Job Title: Customer Experience Designer Specialist
Company: OCBC
Location: Singapore
Job Type: Full time
Category: User Experience (UX) Design / Product Design
Date Posted: February 04, 2026
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• Design and develop best-in-class user experiences, encompassing user interface (UI) design, user flows, and interaction models, to enhance customer journeys.
• Collaborate cross-functionally with product management, engineering, and UX teams to ensure seamless and concept-aligned product launches.
• Apply expertise in device-based interaction design and a strong understanding of usability principles to create intuitive and effective digital products.
• Develop lightweight prototypes to quickly iterate on design concepts and gather early feedback.
• Contribute to the overall product strategy by advocating for user-centered design principles throughout the development lifecycle.

📝 Enhancement Note: Based on the title "Customer Experience Designer Specialist" and the provided responsibilities, this role is firmly within the UX/Product Design domain, focusing on the end-to-end user journey and digital product development. The emphasis on collaboration with product and engineering, and the technical skills like "device-based interaction design" and "usability principles," suggest a need for strong operational execution within the design process.

📈 Primary Responsibilities

• Translate product requirements and user needs into intuitive and engaging user interfaces and interaction designs.
• Create detailed user flows, wireframes, and high-fidelity mockups that clearly articulate design solutions.
• Develop and present interactive prototypes to stakeholders for review, feedback, and user testing.
• Conduct usability testing and analyze feedback to identify areas for design improvement and optimization.
• Work closely with engineering teams to ensure the accurate implementation of designs and provide design support throughout the development cycle.
• Champion user-centered design principles and best practices across product development teams.
• Stay updated on the latest trends in UX/UI design, interaction design, and digital product development.
• Contribute to the creation and maintenance of design systems and style guides to ensure consistency across products.
• Analyze user behavior data and metrics to inform design decisions and measure the effectiveness of implemented designs.

📝 Enhancement Note: The provided description focuses on the core design tasks. These primary responsibilities are expanded to include the full lifecycle of a design specialist within an organization, from ideation and prototyping to testing, implementation support, and ongoing optimization, aligning with typical operations within a product development team.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Computer Science, or a related field. Equivalent practical experience will also be considered.
Experience: 2-5 years of professional experience in User Experience (UX) design, Interaction Design, or Product Design, with a proven track record of designing digital products.

Required Skills:

• User Experience (UX) Design: Demonstrated ability to create user-centered designs that address business goals and user needs.
• Interaction Design: Strong understanding of how users interact with digital products, including information architecture, navigation, and input methods.
• Prototyping: Proficiency in creating low-fidelity wireframes and high-fidelity interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.
• Usability Principles: Deep knowledge of usability heuristics, accessibility standards (e.g., WCAG), and user research methodologies.
• Device-Based Interaction Design: Expertise in designing for various devices and platforms, considering their unique interaction paradigms (e.g., touch, gesture, voice).
• Cross-functional Collaboration: Ability to effectively communicate and collaborate with product managers, engineers, and other stakeholders.
• Problem-Solving: Strong analytical and problem-solving skills to address complex design challenges.

Preferred Skills:

• Experience with A/B testing and data-driven design optimization.
• Familiarity with agile development methodologies.
• Experience in the financial services industry.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better communicate with engineering teams.
• Experience with design system management and contribution.

📝 Enhancement Note: The input provided specific skills. This section expands on those by detailing the practical application of these skills in a professional context and adding common preferred skills for a specialist role in a tech-forward company like a bank. The experience level (2-5 years) suggests a specialist who can operate independently but may not yet be leading major initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate a strong understanding of the UX/Product Design process from conception to launch.
• Include case studies that detail the problem statement, your role and contributions, the design process (research, ideation, prototyping, testing), key design decisions, and the measurable outcomes or impact.
• Highlight projects that specifically involve device-based interaction design and the application of usability principles.
• Present a clear narrative for each project, explaining the rationale behind design choices and how they addressed user needs and business objectives.
• Demonstrate proficiency in creating user flows, wireframes, mockups, and interactive prototypes.

Process Documentation:

• Evidence of participation in user research activities, including planning, conducting, and synthesizing findings.
• Examples of how you've iterated on designs based on user feedback, usability testing, or A/B test results.
• Documentation of collaboration with engineering and product teams, showcasing how you facilitated smooth product launches.
• Understanding of design system principles and how to apply them for consistency and scalability.

📝 Enhancement Note: For a design specialist role, a robust portfolio is critical. This section outlines what a strong portfolio should contain, emphasizing the process and impact, which are key metrics for operations and product teams. It also infers the expectation of understanding design systems and iterative processes.

💵 Compensation & Benefits

Salary Range: S$5,000 - S$8,000 per month (estimated).
Explanation: This estimate is based on industry benchmarks for a Customer Experience Designer Specialist with 2-5 years of experience in Singapore, considering the cost of living and the typical compensation structures for financial institutions in the region. Factors such as specific skills, educational background, and interview performance can influence the final offer.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).
• Generous paid time off (annual leave, sick leave, public holidays).
• Retirement savings plan (e.g., CPF contributions in Singapore).
• Professional development opportunities, including training, workshops, and conference attendance.
• Employee assistance programs for well-being and support.
• Potential for performance-based bonuses and incentives.
• Access to OCBC's employee banking benefits and preferential rates.

Working Hours: Standard 40-hour work week, typically Monday to Friday. Flexibility may be offered in terms of start and end times, subject to team and project needs, but the role is primarily on-site.

📝 Enhancement Note: Given the location is Singapore and the company is OCBC (a major bank), salary and benefits are estimated based on regional standards for specialized tech roles within the financial sector. The working hours are also inferred from the "On-site" and "Full time" designations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking. OCBC is a leading ASEAN financial services group, committed to delivering innovative digital banking solutions and exceptional customer experiences. Company Size: Large Enterprise (Over 10,000 employees). This indicates a well-established structure, robust processes, and potential for significant impact and career growth. Founded: 1932. OCBC has a long-standing history, suggesting stability, deep industry expertise, and a commitment to long-term vision.

Team Structure:

• The Customer Experience Designer Specialist likely operates within a dedicated UX/Product Design team, which in turn is part of a larger Digital Transformation or Product Development division.
• This team works closely with Product Management, Engineering, and potentially Marketing or Data Analytics teams.
• The reporting structure would typically involve a Lead UX Designer, UX Manager, or Head of Digital Product Development.

Methodology:

• Data-Driven Design: Emphasis on using analytics, user feedback, and A/B testing to inform design decisions and measure success.
• Agile Development: Likely operates within an agile framework, involving iterative design cycles, cross-functional collaboration, and continuous improvement.
• User-Centricity: A strong focus on understanding and advocating for the end-user throughout the product development lifecycle.

Company Website: https://www.ocbc.com/

📝 Enhancement Note: Company information is derived from general knowledge of OCBC Bank. The "Large Enterprise" size and "Financial Services" industry imply a structured environment with a strong emphasis on compliance, security, and customer trust, which will influence design operations.

📈 Career & Growth Analysis

Operations Career Level: Specialist. This role is for an individual contributor with specialized skills in customer experience and interaction design. They are expected to execute design tasks effectively and contribute to project success under guidance, with potential to grow into a Senior Designer or lead small design efforts. Reporting Structure: Reports to a Lead UX Designer or UX Manager, working collaboratively within a product team that includes Product Managers and Engineers. Operations Impact: The role directly impacts customer satisfaction, product adoption rates, and digital channel engagement. Effective UX design can lead to increased customer loyalty, reduced support costs, and improved operational efficiency through intuitive self-service capabilities.

Growth Opportunities:

• Senior UX/Product Designer: Progression to a senior individual contributor role with increased ownership of complex projects and mentorship responsibilities.
• UX Lead/Manager: Opportunity to lead a team of designers, manage design projects, and contribute to strategic design direction.
• Specialization: Deepen expertise in specific areas such as user research, interaction design, or design systems.
• Cross-functional Transition: Potential to move into related roles such as Product Management or UX Research, leveraging design expertise.

📝 Enhancement Note: This analysis assumes a typical career progression for a specialist role in a large organization, focusing on the operations of career development within the UX discipline.

🌐 Work Environment

Office Type: Modern corporate office environment located within OCBC's Singapore headquarters or a dedicated technology hub. Office Location(s): Primarily Singapore, with potential for various OCBC office locations within the city-state.

Workspace Context:

• Collaborative Spaces: Access to meeting rooms, brainstorming areas, and informal gathering spots designed for team collaboration and creative problem-solving.
• Technology & Tools: Equipped with industry-standard design software, hardware, and access to necessary research and analytics platforms.
• Team Interaction: Frequent opportunities for daily stand-ups, design critiques, and cross-functional project meetings, fostering a dynamic and interactive work atmosphere.

Work Schedule: The on-site requirement means consistent presence at the designated OCBC office. While core hours will be observed, there may be some flexibility in daily start/end times, subject to team and project demands, to accommodate efficient workflow and collaboration.

📝 Enhancement Note: The "On-site" work arrangement and the nature of a large financial institution suggest a structured, professional office environment with a strong emphasis on collaboration and access to corporate resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, cultural fit, and salary expectations.
• Technical Interview / Portfolio Review: A deep dive into your portfolio with a senior designer or UX lead. Expect to walk through your projects, explain your design process, rationale, and the impact of your work.
• Design Challenge: A practical exercise, which might involve solving a specific design problem, creating a quick prototype, or critiquing an existing design. This assesses your problem-solving skills and design thinking in real-time.
• Cross-functional Interview: Discussion with a Product Manager and/or Engineer to evaluate collaboration skills, understanding of technical constraints, and ability to integrate design within the broader product development lifecycle.
• Final Interview: Meeting with a hiring manager or senior leadership to discuss strategic alignment, career aspirations, and final fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in interaction design, usability, and device-specific considerations relevant to financial services or complex digital products.
• Tell a Story: For each project, clearly articulate the problem, your unique contribution, the process, key decisions, and the results. Quantify impact where possible (e.g., "increased conversion by X%," "reduced task completion time by Y seconds").
• Highlight Process: Show your thinking – sketches, wireframes, user flows, iterations, and rationale behind design choices. Demonstrate how you translated user needs into functional and intuitive designs.
• Be Ready to Defend: Anticipate questions about your design decisions, trade-offs made, and how you handled feedback or challenges.
• Tailor to OCBC: If possible, highlight any projects that demonstrate an understanding of financial products or complex user journeys.

Challenge Preparation:

• Understand the Context: If given a brief, take time to understand the business goals and user needs.
• Focus on Process: Even if time is limited, demonstrate your thought process. Think aloud, sketch out ideas, and explain your rationale.
• Prioritize: Identify the most critical aspects of the problem and focus your solution there.
• Communicate Clearly: Present your solution concisely and be prepared to answer questions about your approach.

📝 Enhancement Note: This section provides actionable advice for navigating the hiring process, specifically tailored to a design role that requires a portfolio and likely involves practical design challenges. The advice emphasizes demonstrating process and impact, crucial for operations-focused evaluations.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (proficiency in at least one is essential).
• Wireframing & Flow Tools: Balsamiq, Miro, Mural.
• User Research Platforms: UserTesting.com, Hotjar, Maze, or internal tools for surveys and feedback collection.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and track key metrics.
• Data Visualization: Tableau, Power BI, or internal dashboards for reporting on UX performance.

CRM & Automation:

• While not directly a design tool, familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms can provide context on customer data and journey mapping.

📝 Enhancement Note: This list includes common industry-standard tools for UX/Product Designers. The emphasis is on tools used for design execution, user research, and understanding product performance, which are integral to the "operations" of design within a product team.

👥 Team Culture & Values

Operations Values:

• User Obsession: A deep commitment to understanding and serving the customer, making their experience seamless and enjoyable.
• Data-Driven Decision Making: Relying on analytics, user feedback, and testing to validate design choices and measure impact.
• Collaboration & Transparency: Open communication and active partnership with product, engineering, and other stakeholders to achieve shared goals.
• Continuous Improvement: A mindset of iterative design, learning from mistakes, and constantly seeking ways to enhance product usability and effectiveness.
• Innovation: Encouraging creative solutions and exploring new approaches to solve user problems and drive business value.

Collaboration Style:

• Cross-functional Synergy: Working closely with product managers to define requirements and engineers to ensure feasibility and efficient implementation.
• Design Critiques: Regular participation in design reviews to provide and receive constructive feedback, fostering a culture of shared learning and excellence.
• Knowledge Sharing: Actively contributing to internal design documentation, best practices, and team knowledge bases.

📝 Enhancement Note: These values are inferred from OCBC's positioning as a forward-thinking financial institution and general best practices in modern tech and design teams, focusing on how these values translate into daily operations for a designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Constraints: Effectively advocating for user-centric designs while navigating technical limitations, regulatory requirements, and business objectives inherent in the financial sector.
• Designing for Diverse User Segments: Creating experiences that cater to a wide range of customer demographics, technical proficiencies, and financial literacy levels.
• Integrating New Technologies: Staying ahead of evolving digital trends and incorporating new interaction paradigms (e.g., AI-driven features, enhanced personalization) into existing product ecosystems.
• Driving Adoption of New Features: Designing intuitive onboarding and user flows that encourage users to adopt and leverage new functionalities effectively.

Learning & Development Opportunities:

• Advanced UX/UI Workshops: Access to training in specialized design techniques, user research methodologies, or emerging design trends.
• Industry Conferences: Opportunities to attend leading UX and design conferences to gain insights and network with peers.
• Mentorship Programs: Participation in formal or informal mentorship to guide career development and skill enhancement.
• Cross-functional Exposure: Gaining deeper understanding of product management, engineering processes, and business strategy through collaboration.

📝 Enhancement Note: This section highlights potential challenges specific to the financial services industry and the growth paths available within a large organization, focusing on how these challenges can be learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a project in your portfolio where you significantly improved a user's experience. What was the problem, your process, and the outcome?" (Focus on demonstrating a structured design process and quantifiable results.)
• "Describe a time you had to balance competing stakeholder needs or design constraints. How did you approach it, and what was the resolution?" (Assess negotiation, problem-solving, and compromise skills.)
• "How do you incorporate usability principles and user feedback into your design process? Can you provide an example?" (Evaluate understanding of user research and iterative design.)
• "How would you approach designing a new feature for our mobile banking app that helps users manage their investments?" (Assess your ability to think on your feet, understand user needs for a specific context, and outline a design approach.)

Company & Culture Questions:

• "What do you know about OCBC's digital initiatives and our commitment to customer experience?" (Show you've researched the company and understand its strategic direction.)
• "How do you stay updated on the latest trends in UX design and technology?" (Demonstrate a proactive learning mindset.)
• "Describe your ideal team environment and how you contribute to a collaborative culture." (Assess cultural fit and teamwork.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. Use a consistent format for each case study (Problem, Role, Process, Solution, Outcome).
• Visuals Matter: Use high-quality mockups, wireframes, and user flows. Embed videos or interactive prototypes where appropriate.
• Concise Storytelling: Be prepared to present your chosen projects within a defined timeframe (e.g., 5-10 minutes per project). Focus on the most critical aspects.
• Emphasize Your Role: Clearly articulate what you did and the impact of your contributions, especially in team projects.
• Prepare for Questions: Anticipate questions about your design decisions, trade-offs, and how you handled challenges.

📝 Enhancement Note: This section offers specific examples of interview questions and preparation strategies, tailored to a UX Design Specialist role within a financial institution, emphasizing the importance of demonstrating process, impact, and cultural alignment.

📌 Application Steps

To apply for this Customer Experience Designer Specialist position:

• Submit your application through the OCBC careers portal via the provided link.
• Portfolio Customization: Ensure your portfolio is up-to-date and specifically highlights projects demonstrating strong interaction design, user flow creation, and experience with device-based interactions. Tailor the case studies to emphasize your process and impact, particularly if you have experience in financial services or complex digital products.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "User Experience Design," "Interaction Design," "Prototyping," "Usability Principles," and "Device-Based Interaction Design." Clearly list your years of experience and relevant technical skills.
• Interview Preparation: Practice walking through your portfolio projects, focusing on explaining your design decisions and the outcomes. Prepare to discuss your approach to user research, collaboration, and problem-solving. Rehearse answers to common behavioral and situational interview questions.
• Company Research: Familiarize yourself with OCBC's digital strategy, recent product launches, and its commitment to customer experience. Understand their market position and target audience to better align your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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