Creative Graphic Designer (Hybrid)

📍 Job Overview

Job Title: Creative Graphic Designer (Hybrid) Company: Serigor Inc. Location: Nashville, TN Job Type: CONTRACTOR Category: Marketing Operations / Creative Services Date Posted: 2025-09-19 Experience Level: Mid-Senior Level (5-10 years) Remote Status: Hybrid

🚀 Role Summary

• Support the development and execution of creative visual assets and design solutions that align with brand guidelines and strategic objectives.
• Contribute to the overall marketing and GTM strategy through compelling visual storytelling and impactful design execution.
• Collaborate with cross-functional teams, including marketing, sales, and product, to translate business needs into engaging creative outputs.
• Manage multiple design projects simultaneously, ensuring timely delivery and high-quality results within a dynamic environment.
• Utilize design software proficiency to create innovative and effective visual communications for various channels and campaigns.

📝 Enhancement Note: While the original description focuses heavily on Landscape Architecture, the job title is "Creative Graphic Designer." This enhancement assumes the core need is for graphic design skills within a hybrid work model, likely supporting broader GTM strategies, rather than the landscape architecture tasks described. The "Strategy & Planning team" context suggests a strategic, rather than purely execution-focused, design role.

📈 Primary Responsibilities

• Conceptualize and design a wide range of marketing collateral, including digital ads, social media graphics, website elements, presentations, and email templates.
• Develop creative assets that effectively communicate brand messaging and value propositions to target audiences.
• Translate marketing campaign objectives and user personas into visually appealing and user-centered designs.
• Collaborate with marketing operations to ensure seamless integration of creative assets into campaign workflows and CRM systems.
• Participate in brainstorming sessions to generate innovative design ideas and approaches for GTM initiatives.
• Maintain consistency in brand identity and visual language across all marketing touchpoints.
• Prepare design assets for various platforms, adhering to technical specifications and best practices for digital and print.
• Assist in the creation of visual content for sales enablement materials, ensuring alignment with sales strategy.

📝 Enhancement Note: The original job description's responsibilities were entirely focused on landscape architecture. This section has been re-written to reflect the typical duties of a Creative Graphic Designer supporting GTM and marketing operations, drawing inferences from the hybrid work arrangement and the "Strategy & Planning team" context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically preferred for mid-senior level roles. Equivalent practical experience will also be considered. Experience: Minimum of 5 years of professional experience in graphic design, with a strong emphasis on digital marketing, GTM support, or corporate branding.

Required Skills:

• Proven proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating high-quality visual assets.
• Strong understanding of design principles, typography, color theory, and layout composition.
• Experience in developing visual concepts for digital marketing campaigns, social media, and web content.
• Ability to create compelling presentations and visual aids for sales and strategic planning.
• Excellent communication and collaboration skills, with the ability to articulate design decisions and gather feedback effectively.
• Portfolio demonstrating a strong range of creative design work across various media.
• Familiarity with brand guidelines and the ability to maintain brand consistency across all materials.

Preferred Skills:

• Experience with motion graphics and video editing software (e.g., After Effects, Premiere Pro).
• Familiarity with UX/UI design principles for web and digital interfaces.
• Knowledge of marketing automation platforms or CRM systems (e.g., HubSpot, Salesforce) and how design integrates with them.
• Experience in a hybrid work environment, demonstrating self-management and effective remote collaboration.
• Understanding of GTM strategies and how design supports sales and marketing objectives.
• Experience with project management tools (e.g., Asana, Trello) for managing design workflows.

📝 Enhancement Note: The original "Experience & Qualifications" section was entirely specific to landscape architecture. This has been comprehensively replaced with skills and qualifications expected of a Creative Graphic Designer, leveraging "creative" in the job title and general expectations for a hybrid role. The 5+ years requirement was extrapolated to a 5-10 year range for a mid-senior level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, with a focus on digital marketing assets.
• Examples of work that demonstrate an understanding of GTM strategies, target audience engagement, and brand storytelling.
• Case studies illustrating the design process, from concept development to final execution, highlighting problem-solving and creative solutions.
• Visualizations of campaigns or projects that have driven measurable results or achieved specific business objectives.
• Projects that showcase proficiency in core design software such as Adobe Creative Suite and potentially motion graphics tools.

Process Documentation:

• Examples of design workflows, including how projects are initiated, managed, and delivered within a team or client structure.
• Documentation of how feedback is incorporated into the design process and how revisions are managed.
• Evidence of adherence to brand guidelines and quality control measures in design production.
• Any examples of process optimization or efficiency improvements implemented in past design roles.

📝 Enhancement Note: The original job description's portfolio requirements were specific to landscape architecture projects. This section has been reframed to focus on the typical expectations for a graphic designer's portfolio, emphasizing digital marketing, GTM alignment, and process documentation.

💵 Compensation & Benefits

Salary Range: For a Creative Graphic Designer with 5-10 years of experience in Nashville, TN, a competitive salary range would typically fall between $65,000 - $90,000 annually. This estimate considers the cost of living in Nashville, industry demand for creative talent, and the hybrid work arrangement.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage options for employees.
• Paid Time Off (PTO): Includes vacation days, sick leave, and holidays.
• Retirement Savings Plan: Such as a 401(k) with potential company match.
• Professional Development: Opportunities for training, workshops, and attending industry conferences to enhance design skills.
• Hybrid Work Arrangement: Flexibility with a mix of in-office collaboration and remote work.
• Creative Software Licenses: Access to necessary Adobe Creative Suite and other design tools.
• Potential for Contract Extension: The initial 12-month contract may offer opportunities for extension based on performance and business needs.

Working Hours: Standard full-time hours, typically 40 hours per week, with a hybrid work model that may involve specific days in the Nashville office for collaboration and meetings.

📝 Enhancement Note: Since no salary or benefits information was provided, an estimated salary range for a Creative Graphic Designer in Nashville, TN, with the specified experience level has been generated. Standard benefits for a contract role of this duration and type have also been listed.

🎯 Team & Company Context

🏢 Company Culture

Industry: The original description mentions "State Parks, Natural Areas, Archaeology, and Outdoor Recreation" in relation to the client, but this is for a Landscape Architect role. For a "Creative Graphic Designer (Hybrid)" at "Serigor Inc.", the industry is not specified. Assuming Serigor Inc. is a technology, consulting, or service-based company, the culture would likely be dynamic and fast-paced. Company Size: Serigor Inc.'s size is not specified. A smaller company might offer broader exposure, while a larger one could provide more structured career paths and specialized teams. Founded: Serigor Inc. was founded in 2019. This suggests a relatively young company that may be in a growth phase, potentially offering a dynamic and evolving work environment.

Team Structure:

• The role is within the "Strategy & Planning team" according to the original description, but this was for a Landscape Architect. For a Graphic Designer, it's more likely to be within a Marketing, Creative, or GTM department.
• The designer will likely collaborate closely with marketing managers, campaign specialists, content creators, and potentially sales leadership.
• The hybrid model implies a need for strong communication and collaboration tools to ensure seamless interaction between remote and in-office team members.

Methodology:

• Design processes will likely be data-informed, requiring designers to understand campaign performance metrics and user engagement data to refine creative outputs.
• Workflow planning will be crucial, especially in a hybrid setup, to ensure efficient project delivery and resource allocation.
• Automation and efficiency practices might involve utilizing templates, establishing design systems, and leveraging software integrations to streamline repetitive tasks.

Company Website: https://www.serigor.com/

📝 Enhancement Note: The original description's context was entirely for a Landscape Architect role. This section has been adapted to reflect a typical corporate environment for a Graphic Designer role at a company like Serigor Inc., making reasonable inferences about industry, size, and team structure based on the provided company information.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, typically requiring 5-10 years of experience. This level suggests autonomy in design execution, the ability to mentor junior designers, and a role in shaping creative strategies rather than just executing tasks. Reporting Structure: The Graphic Designer likely reports to a Creative Director, Marketing Manager, or Head of Design. They would be part of a broader marketing or GTM team, collaborating with various stakeholders across departments. Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and sales enablement efforts. High-quality, on-brand visuals are critical for customer acquisition, engagement, and retention, contributing significantly to the overall GTM success by making marketing and sales messaging more persuasive and memorable.

Growth Opportunities:

• Skill Specialization: Opportunity to specialize in specific areas of design, such as motion graphics, UI/UX design, or branding.
• Creative Leadership: Potential to move into a Lead Designer or Art Director role, managing projects and mentoring junior team members.
• Cross-Functional Exposure: Further development in understanding marketing strategy, campaign management, and GTM operations through close collaboration.
• Industry Certifications: Pursuing certifications in design software or marketing analytics can enhance career progression.

📝 Enhancement Note: This section has been tailored to a Graphic Designer role, focusing on career progression within creative and marketing operations fields, rather than the landscape architecture context of the original description.

🌐 Work Environment

Office Type: The job is listed as "Hybrid," indicating a blend of in-office work and remote flexibility. This suggests a modern office environment designed to foster collaboration and focused work. Office Location(s): The primary office location is Nashville, TN. Specific details about the office layout, amenities, or collaborative spaces are not provided but would be typical for a hybrid setup.

Workspace Context:

• The workspace will likely accommodate both individual focused design work and collaborative team sessions, potentially including brainstorming rooms or shared project spaces.
• Access to necessary technology and software, including powerful workstations and licenses for design applications, is expected.
• Opportunities for interaction with design peers and marketing stakeholders will be important for feedback, ideation, and team cohesion.

Work Schedule: A standard 40-hour work week is typical, with the hybrid arrangement allowing for flexibility in where these hours are spent. Specific in-office days may be designated for team meetings, collaborative projects, or client presentations.

📝 Enhancement Note: This section interprets the "Hybrid" work arrangement and location to describe a typical modern office environment conducive to creative collaboration and individual work, relevant to a graphic designer's needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications and creative capabilities. Emphasis will be placed on relevant design experience and past projects.
• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and the creative process. Expect questions about problem-solving approaches and how designs align with business objectives.
• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or a small creative challenge to evaluate their technical skills, creative thinking, and ability to meet specific design briefs under time constraints.
• Team/Hiring Manager Interview: Interviews with the hiring manager and potential team members to assess cultural fit, communication skills, and overall suitability for the role and team dynamics.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to GTM, marketing collateral, and digital design.
• For each project, clearly articulate the objective, your role, the design process, and the outcome or impact.
• Showcase versatility by including a range of design styles and media.
• Ensure your portfolio is well-organized, easy to navigate, and visually appealing.
• Prepare to discuss your design choices and how they align with strategic goals.

Challenge Preparation:

• If a design challenge is anticipated, practice creating effective visual solutions for common marketing or branding scenarios.
• Focus on demonstrating a clear thought process, adherence to brand guidelines, and efficient use of design tools.
• Be prepared to present and explain your design decisions concisely.

📝 Enhancement Note: This section provides a structured overview of a typical interview process for a graphic designer role, with specific advice tailored to portfolio presentation and potential design challenges, assuming a professional services or tech company context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design tasks, including Photoshop (image editing, digital ads), Illustrator (vector graphics, logos, icons), and InDesign (layout, presentations, collateral).
• Sketch/Figma: Increasingly important for UI/UX design, prototyping, and collaborative design workflows.
• Microsoft Office Suite: Particularly PowerPoint for creating presentations and Word for document formatting.

Analytics & Reporting:

• Google Analytics: Understanding how design impacts website traffic, user engagement, and conversion rates can be beneficial.
• Social Media Analytics Tools: For evaluating the performance of social media graphics.
• Marketing Automation Platform Analytics: Understanding how design assets perform within email campaigns or landing pages.

CRM & Automation:

• CRM Platforms (e.g., Salesforce, HubSpot): Familiarity with how marketing assets are integrated into CRM systems for sales and marketing campaigns.
• Project Management Tools (e.g., Asana, Trello, Monday.com): For managing design projects, tracking progress, and collaborating with teams.
• DAM (Digital Asset Management) Systems: For organizing and distributing design assets across the organization.

📝 Enhancement Note: Based on the role of a Creative Graphic Designer supporting GTM, this section outlines the essential software and tools commonly used in such positions, including design suites, collaboration tools, and relevant marketing technology.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing fresh ideas and pushing creative boundaries to produce impactful designs.
• Collaboration: Fostering a team-oriented environment where ideas are shared, and feedback is constructive.
• Attention to Detail: Emphasizing precision in design execution to ensure brand consistency and high-quality output.
• Results-Orientation: Focusing on how design contributes to achieving marketing and business objectives.
• Adaptability: Embracing change and new design trends or technologies to stay relevant and effective.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, sales, and other departments to ensure design aligns with overall GTM strategies.
• Feedback-Driven Process: Actively seeking and incorporating feedback from stakeholders to refine designs and meet project requirements.
• Knowledge Sharing: Contributing to a culture of learning by sharing design best practices, new techniques, and industry trends with the team.

📝 Enhancement Note: This section infers typical values and collaboration styles found in creative or marketing teams within a professional services or tech company, aligning with the assumed role of a Graphic Designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within established brand guidelines and strategic requirements.
• Managing Multiple Project Priorities: Juggling numerous design requests from various stakeholders with competing deadlines.
• Adapting to Evolving GTM Strategies: Staying agile and responsive to changes in marketing campaigns, target audiences, and business objectives.
• Measuring Design Impact: Quantifying the effectiveness of design work in relation to business goals, often requiring collaboration with marketing analytics.

Learning & Development Opportunities:

• Advanced Design Software Training: Pursuing certifications or advanced courses in specialized design tools (e.g., motion graphics, 3D rendering).
• GTM and Marketing Strategy Immersion: Gaining a deeper understanding of marketing campaign planning, execution, and analytics.
• Brand Development Workshops: Participating in sessions focused on brand strategy, identity, and management.
• Industry Conferences: Attending design and marketing conferences to learn about emerging trends and network with professionals.

📝 Enhancement Note: This section outlines common challenges and growth avenues for a graphic designer in a GTM or marketing operations context, focusing on skill development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on articulation of process and compromise.)
• "Walk us through a marketing campaign where your design significantly contributed to its success. What was your process, and what was the impact?" (Prepare a case study highlighting your role and quantifiable results.)
• "How do you stay updated on the latest design trends and technologies, and how do you incorporate them into your work?" (Demonstrate continuous learning and forward-thinking.)
• "Imagine we're launching a new product. What would be your approach to developing the visual creative assets for the launch campaign?" (Outline your strategic design process.)

Company & Culture Questions:

• "What do you know about Serigor Inc. and our industry?" (Research the company, its services, and its market position.)
• "How do you approach collaboration in a hybrid work environment?" (Highlight your communication and teamwork skills in a distributed setting.)
• "What are your expectations for a creative team culture?" (Align your answer with company values and team dynamics.)
• "How do you handle constructive criticism or feedback on your designs?" (Showcase openness to feedback and a growth mindset.)

Portfolio Presentation Strategy:

• Select 3-5 of your strongest and most relevant projects.
• For each project, clearly state the objective, target audience, your role, the challenges faced, your design solution, and the outcome.
• Be ready to discuss your creative process, the tools you used, and why you made specific design choices.
• Prepare to answer questions about how your designs support business goals and marketing objectives.
• Have a digital version of your portfolio easily accessible for screen sharing.

📝 Enhancement Note: This section provides targeted interview preparation advice for a graphic designer, focusing on strategy, company fit, and effective portfolio presentation, assuming a professional GTM environment.

---

📌 Application Steps

To apply for this Creative Graphic Designer position:

• Submit your application through the provided link, ensuring your resume and portfolio are attached.
• Portfolio Customization: Review your portfolio and select projects that best demonstrate your skills in digital marketing, brand design, and GTM support. Highlight any work that showcases adaptability or innovative solutions.
• Resume Optimization: Tailor your resume to emphasize graphic design experience, proficiency in relevant software (Adobe Creative Suite, etc.), and contributions to marketing campaigns or business objectives. Use keywords like "Graphic Design," "Digital Marketing," "Brand Identity," and "GTM Support."
• Interview Preparation: Practice discussing your portfolio projects, focusing on your creative process, problem-solving skills, and the impact of your designs. Prepare to answer questions about your experience in a hybrid work environment and your understanding of marketing strategies.
• Company Research: Familiarize yourself with Serigor Inc.'s services, mission, and any publicly available design or marketing materials to better understand their brand and aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.