Creative Graphic Designer

📍 Job Overview

Job Title: Creative Graphic Designer

Company: Ontrack HR Services Pvt LTD (for SR Jungle Resort)

Location: Anaikatti, Coimbatore, Tamil Nadu, India

Job Type: Full-Time

Category: Creative & Design / Hospitality Marketing

Date Posted: March 02, 2026

Experience Level: 2-4 Years

Remote Status: On-site

🚀 Role Summary

• Develop visually compelling creative assets that enhance the brand identity of SR Jungle Resort across digital, print, and social media platforms.

• Execute quick and effective design solutions, translating marketing concepts into engaging visuals for a hospitality brand.

• Support social media campaigns by designing reels, thumbnails, ad creatives, and stories to drive engagement and brand awareness.

• Create print-ready collateral for various resort needs, including signage, menus, and promotional materials, ensuring high-quality output.

• Collaborate closely with marketing teams and potentially photo/video teams to align visual strategies and support campaign execution.

📝 Enhancement Note: This role is specifically for SR Jungle Resort, indicating a focus on hospitality marketing and branding. The emphasis on "quick execution" and "minimum 2-4 years" suggests a need for an experienced designer who can hit the ground running with minimal supervision, particularly within the unique context of a resort environment.

📈 Primary Responsibilities

• Branding & Creative Design: Develop high-quality creatives for social media posts, ads, websites, brochures, posters, banners, and resort collaterals, ensuring a consistent brand style and visual identity.

• Social Media & Digital Marketing Support: Design engaging reels, thumbnails, ad creatives, stories, and digital banners; collaborate with the marketing team on campaign layouts and visual strategies optimized for platforms like Instagram, Facebook, Google Ads, and WhatsApp.

• Print & Outdoor Design: Create print-ready files for hoardings, standees, signage, tent cards, menus, flyers, maps, and resort displays, coordinating with printers and vendors for quality output.

• Photography & Content Coordination: Work with photo/video teams to plan shoots and edit visuals, performing basic photo enhancement, color correction, and creative manipulation as needed.

• Collaboration & Workflow Management: Understand project briefs, deliver timely designs, manage multiple design tasks, and contribute creative ideas during marketing meetings and brainstorming sessions.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks with a strong emphasis on digital marketing support for a hospitality venue. The inclusion of "resort collaterals," "hoardings," and "signage" points to a broad scope of design application beyond typical digital assets, requiring versatility.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Visual Arts, Multimedia, or a related field.

Experience: Minimum 2–4 years of hands-on graphic design experience, with a preference for candidates with hospitality or branding experience.

Required Skills:

• Proficiency in Adobe Photoshop, Illustrator, and InDesign.

• Strong understanding of color theory, typography, layout, and branding principles.

• Excellent creative thinking, attention to detail, and ability to meet deadlines.

• Ability to conceptualize and execute ideas that elevate marketing campaigns.

• Experience in designing for digital platforms (social media, web banners, ads).

Preferred Skills:

• Proficiency in Premiere Pro and Canva.

• Basic photography and video editing knowledge.

• Experience specifically within the hospitality industry or with resort branding.

• Familiarity with designing for specific social media formats like reels and stories.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator, InDesign) as required, with Premiere Pro and Canva as preferred, sets a clear technical expectation. Prior hospitality or branding experience is a significant plus, suggesting the company values industry-specific understanding and a proven track record in brand consistency for similar environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a range of creative design projects, including digital assets (social media graphics, web banners) and print collateral (brochures, signage, menus).

• Demonstrations of consistent brand identity application across multiple touchpoints.

• Examples of creative conceptualization and execution for marketing campaigns.

• Proof of ability to deliver high-quality, print-ready files.

Process Documentation:

• Ability to understand and execute design briefs efficiently.

• Demonstration of managing multiple design tasks and maintaining a smooth workflow.

• Examples of creative contributions during brainstorming or marketing meetings.

📝 Enhancement Note: While not explicitly stated as a formal "portfolio requirement," the responsibilities and skills clearly imply the need for a robust portfolio. Candidates should be prepared to showcase diverse design work relevant to hospitality marketing and brand consistency, including both digital and print mediums, and demonstrate project management capabilities.

💵 Compensation & Benefits

Salary Range: Indicative Annual Salary: INR 4,20,000 (4.2 Lakhs)

Estimated Monthly Salary: INR 35,000

Benefits:

• Industrial standards are mentioned, implying a standard benefits package typical for full-time employees in India, which may include:

  • Health insurance

  • Paid time off (vacation, sick leave)

  • Potential for professional development opportunities

  • Access to resort facilities or discounts (speculative, but common in hospitality) Working Hours: Approximately 40 hours per week, aligning with standard full-time employment expectations.

📝 Enhancement Note: The provided salary of INR 4,20,000 per month is highly unusual and likely a typo, as it would equate to INR 50.4 Lakhs annually, which is exceptionally high for a Graphic Designer with 2-4 years of experience in Coimbatore. Assuming the input meant INR 4,20,000 annually, the monthly equivalent is INR 35,000. This revised estimate aligns better with industry benchmarks for this experience level and location. The "Industrial standards" for benefits suggests a comprehensive but standard package rather than exceptional perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Resort) and HR Services. The primary role is within the hospitality sector for SR Jungle Resort, a brand under Ontrack HR Services. This suggests a dual focus on guest experience and corporate HR support.

Company Size: Ontrack HR Services Pvt LTD is likely a medium-sized organization, given it provides HR services and manages a resort. SR Jungle Resort itself would be a distinct operational entity within this structure.

Founded: Information not provided, but the operational nature suggests an established entity.

Team Structure:

• The Graphic Designer will likely be part of the marketing or branding department for SR Jungle Resort.

• This role will report to a Marketing Manager or Head of Marketing at the resort.

Methodology:

• Design execution will be driven by marketing campaign objectives and brand guidelines.

• Emphasis on rapid content creation for social media and digital advertising.

• Collaboration will involve understanding project briefs and contributing creative ideas.

• A balance between creative conceptualization and technical execution for both digital and print mediums.

Company Website: www.ontrackhrs.com

📝 Enhancement Note: The dual nature of the parent company (HR Services) and the specific client (Resort) means the designer might occasionally work on broader branding initiatives for Ontrack HR Services or its other clients, though the primary focus is SR Jungle Resort. The resort context implies a dynamic, service-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This is an individual contributor role at the mid-level of a design career path. It offers hands-on experience in a specific industry (hospitality) and broad application across digital and print media.

Reporting Structure: The role reports to a Marketing Manager or equivalent within the resort's marketing team. This provides direct mentorship and guidance on campaign strategies and brand alignment.

Operations Impact: The Graphic Designer's work directly impacts the resort's brand perception, marketing campaign effectiveness, and customer engagement across all visual touchpoints. High-quality visuals are crucial for attracting guests to a resort.

Growth Opportunities:

• Specialization: Deepen expertise in hospitality branding, digital marketing design (especially social media content like reels), or print production management.

• Skill Expansion: Develop advanced skills in video editing, animation, or UI/UX design if opportunities arise.

• Leadership Potential: With significant experience and proven impact, could potentially move into a Senior Graphic Designer role, Art Director, or Marketing Lead position within the resort or parent company.

• Cross-functional Exposure: Gain experience in broader marketing strategy and campaign planning by working closely with the marketing team.

📝 Enhancement Note: Growth in this role would likely involve taking on more complex design projects, leading the visual direction for specific campaigns, or potentially managing junior designers as the team expands. The hospitality focus offers a niche specialization.

🌐 Work Environment

Office Type: The role is based on-site at SR Jungle Resort in Anaikatti, Coimbatore. This implies a work environment that is likely dynamic, potentially scenic, and integrated with the resort's operations.

Office Location(s): Anaikatti, Coimbatore, Tamil Nadu, India. This is a more remote, natural setting compared to a typical urban office, which could influence the work culture and pace.

Workspace Context:

• The designer will likely have access to standard office equipment and design software.

• The environment may be stimulating due to the resort setting, but also requires focus for detailed design work.

• Opportunities for collaboration with resort staff, marketing teams, and potentially event planners.

• Proximity to nature might offer a unique and inspiring work atmosphere.

Work Schedule: Standard full-time hours, likely Monday to Friday, with potential for occasional weekend work or extended hours during peak seasons or major campaign launches, common in the hospitality industry.

📝 Enhancement Note: Working at a resort location like Anaikatti suggests a potentially more relaxed but also demanding environment. The designer needs to be adaptable to the unique pace and operational needs of a hospitality venue, potentially requiring more hands-on involvement with on-site visual needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, experience, and fit for the hospitality industry.

• Design Challenge/Portfolio Presentation: Candidates will likely be asked to present their portfolio and potentially complete a small design task relevant to resort marketing (e.g., designing a social media post for a special offer).

• Interviews: Discussions with the hiring manager (Marketing Manager) and potentially other team members to evaluate creative thinking, problem-solving abilities, collaboration skills, and cultural fit.

• Final Selection: Assessment of overall suitability, technical proficiency, and alignment with the resort's brand vision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize hospitality, branding, social media, and print design examples.

• Highlight Process: Briefly explain your thought process, challenges, and solutions for key projects.

• Showcase Versatility: Include a mix of digital and print work, demonstrating your ability to adapt to different mediums.

• Quantify Impact (if possible): If you have data on how your designs improved engagement or conversions, include it.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be prepared to discuss your design choices and justify them based on marketing objectives and brand strategy.

• Practice articulating your creative process clearly and concisely.

• Research SR Jungle Resort's current branding and marketing efforts to understand their style and target audience.

• Be ready to discuss how you would approach designing for a hospitality brand in a unique location like Anaikatti.

📝 Enhancement Note: The emphasis on a "resort collaterals" and "hospitality/branding experience preferred" means candidates should tailor their portfolios to highlight relevant work. A design challenge simulating resort marketing needs is highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: Essential for image manipulation, retouching, and digital asset creation.
  • Adobe Illustrator: Crucial for vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: Required for layout design of brochures, menus, flyers, and other print collateral.

• Canva (Preferred): Useful for quick social media graphics and collaborative design tasks.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Graphic Designer role, but understanding how marketing campaigns are managed within CRM or automation platforms could provide context.

📝 Enhancement Note: Proficiency in Photoshop, Illustrator, and InDesign is non-negotiable. Canva is a significant plus, indicating a potential need for fast-turnaround social media content creation where ease of use and collaboration are key. Premiere Pro is also mentioned as preferred, suggesting some video editing capabilities might be utilized.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visuals that stand out.

• Brand Consistency: Maintaining a unified and professional brand image across all communications.

• Efficiency & Timeliness: Ability to deliver high-quality work within deadlines, crucial for marketing campaigns.

• Collaboration & Communication: Working effectively with marketing teams and other stakeholders to achieve shared goals.

• Attention to Detail: Ensuring accuracy in design, copy, and print specifications.

Collaboration Style:

• Highly collaborative with the marketing team, involving brainstorming sessions and feedback loops.

• Cross-functional interaction with resort operations, F&B, and potentially event management teams for specific collateral needs.

• Openness to feedback and iterative design processes.

📝 Enhancement Note: The culture likely emphasizes a fast-paced, creative environment driven by marketing needs. Given it's a resort, there might be a culture of hospitality, guest-centricity, and teamwork extending to internal operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring designs are innovative yet strictly adhere to SR Jungle Resort's brand identity.

• Rapid Content Creation: Meeting the high demand for fresh social media content and marketing materials in a timely manner.

• Adapting to Hospitality Nuances: Understanding the specific visual language and guest expectations within the resort and tourism industry.

• Managing Multiple Projects: Juggling design requests from different departments or campaigns simultaneously.

Learning & Development Opportunities:

• Industry Specialization: Gaining deep expertise in visual branding for the hospitality sector.

• Digital Marketing Design: Enhancing skills in creating optimized visuals for various digital ad platforms and social media trends (e.g., short-form video).

• Print Production Management: Developing a stronger understanding of print processes, vendor coordination, and quality control.

• Software Proficiency: Potentially mastering advanced features of Adobe Creative Suite or learning new design tools.

📝 Enhancement Note: The primary challenge will be translating the unique appeal of a resort into compelling visual narratives. Growth opportunities are tied to becoming a specialist in hospitality marketing design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a visual campaign for a brand in the hospitality or tourism sector. What was your approach, and what were the results?"

• "How do you ensure brand consistency across various digital and print platforms for a client like a resort?"

• "Walk us through your process for designing a social media campaign, from brief to final execution."

Company & Culture Questions:

• "What do you know about SR Jungle Resort, and what excites you about designing for a brand like ours?"

• "How do you incorporate feedback from team members or stakeholders into your designs?"

Portfolio Presentation Strategy:

• Storytelling: For each project, explain the objective, your role, your creative process, and the outcome.

• Relevance: Clearly highlight projects that demonstrate experience with branding, social media, print design, and ideally, hospitality.

• Technical Proficiency: Be ready to discuss the tools and techniques you used.

• Problem-Solving: Showcase how you overcame design challenges.

• Conciseness: Present efficiently, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Expect questions that probe your understanding of brand identity, your workflow, and your ability to adapt to the hospitality sector. Be prepared to discuss specific examples from your portfolio that align with the job description's requirements.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Zoho Recruit.

• Tailor Your Resume: Highlight your experience with Adobe Photoshop, Illustrator, InDesign, and any relevant experience in hospitality or branding. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features digital and print design examples relevant to marketing and branding, with a preference for hospitality-related work.

• Prepare for a Design Task: Be ready to potentially complete a short design challenge or present your portfolio during the interview process.

• Research SR Jungle Resort: Understand their brand, target audience, and current marketing efforts to demonstrate genuine interest and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.