Creative Designer

📍 Job Overview

Job Title: Creative Designer
Company: Xensam
Location: Solna, Stockholm, Sweden Job Type: FULL_TIME
Category: Marketing / Creative / Technology Date Posted: 2025-09-19
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and brand evolution for a leading AI-powered Software Asset Management (SAM) company.
• Create compelling digital assets for social media, digital advertising, content marketing, and website landing pages focused on B2B SaaS demand generation and conversion.
• Develop engaging event visuals and multimedia content for marketing and sales enablement.
• Leverage AI design tools to enhance efficiency and maintain creative excellence in a fast-paced, startup/scale-up environment.
• Collaborate closely with the CMO and marketing team to deliver high-quality creative output with speed and precision.

📝 Enhancement Note: This role is specifically tailored for a Creative Designer with a strong background in B2B SaaS marketing. The emphasis on AI tools, startup speed, and a portfolio exclusively demonstrating B2B projects indicates a need for a candidate who can immediately contribute to demand generation efforts within a technology-focused organization. The hybrid work arrangement (3 days in-office) suggests a need for a candidate who values in-person collaboration while appreciating flexibility.

📈 Primary Responsibilities

• Own, maintain, and evolve the visual identity of the Xensam brand across all marketing channels and campaigns.
• Design and produce engaging digital assets for social content, digital ads, content marketing initiatives, website landing pages, and email campaigns, optimized for brand visibility, demand generation, and conversion.
• Develop creative and impactful event visuals, including booth designs, banners, and collateral, for tradeshows and user conferences.
• Transform raw webinar and video content into compelling multimedia assets for enhanced marketing and sales enablement.
• Create visually appealing assets for content marketing materials such as white papers, brochures, and presentations, with a clear B2B focus.
• Utilize AI design tools and prompt engineering techniques to increase creative output efficiency while upholding creative excellence and brand consistency.
• Collaborate effectively with the Chief Marketing Officer (CMO) and the broader marketing team to iterate on creative concepts and deliver marketing collateral at "startup speed."

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate autonomously and manage multiple projects concurrently. The explicit mention of "startup speed" and "freedom under responsibility" points to a dynamic work environment that values proactivity and efficient, high-quality execution. The focus on "demand generation and conversion" underscores the business-critical nature of the design output.

🎓 Skills & Qualifications

Education: Bachelor’s degree or equivalent in Graphic Design, Visual Communication, or a related field.
Experience: Minimum of 2–4 years of hands-on experience designing and producing assets specifically for B2B SaaS or technology-led marketing initiatives. Proven experience working within a startup or scale-up organization is required.

Required Skills:

• Complete proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Expertise in Canva for rapid content creation and adaptation.
• Proficiency in video editing software such as Premiere Pro and After Effects.
• Collaborative design experience using platforms like Figma.
• Deep understanding of core design principles: typography, color theory, layout composition, and digital usability tailored for business-driven audiences.
• Demonstrated proficiency and practical application of AI design tools and techniques for creative workflow enhancement.
• Strong self-sufficiency and ability to work independently, taking full ownership of assigned responsibilities.
• Excellent professional communication skills in English.

Preferred Skills:

• Fluency in Swedish or Romanian.
• Experience in creating 3D renders or booth designs for physical events.
• Familiarity with marketing automation platforms and their design integration needs.
• Understanding of SEO principles as they relate to visual content for web.

📝 Enhancement Note: The requirement for a portfolio exclusively demonstrating B2B projects (excluding retail, agency, or DTC-only work) is a critical filter. This signifies Xensam's need for a designer whose creative output and strategic thinking are already aligned with the complexities and objectives of B2B SaaS marketing. The explicit mention of AI tools underscores the company's forward-thinking approach and expectation for candidates to be adept at integrating new technologies into their workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2–4 years of professional design work, with a strict focus on B2B SaaS or technology-led marketing projects.
• Evidence of successful B2B project outcomes, demonstrating impact on brand visibility, demand generation, or conversion rates.
• Examples of digital asset creation for various channels, including social media, digital ads, website landing pages, and email campaigns.
• Demonstrations of event visual design, such as booth concepts, banners, and marketing collateral.
• Case studies or examples of transforming webinar/video content into engaging multimedia assets.
• Projects highlighting the use of AI design tools to enhance creative output and efficiency.

Process Documentation:

• Examples of how you have maintained and evolved brand identity across diverse marketing materials.
• Demonstrations of your workflow for designing and producing assets at "startup speed" while ensuring quality and brand consistency.
• Evidence of collaboration with marketing leadership (e.g., CMO) on creative concept development and iteration.
• Documentation of how you've leveraged AI tools to optimize design processes and creative outcomes.

📝 Enhancement Note: The portfolio requirement is highly specific, emphasizing B2B SaaS and technology-led marketing work only. This dictates that candidates must strategically curate their portfolios to highlight relevant projects that align with Xensam's business model and marketing objectives, demonstrating an immediate understanding of their target audience and strategic goals.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Creative Designer with 2-5 years of experience in Stockholm, Sweden, the estimated annual salary range is approximately 400,000 - 550,000 SEK. This accounts for the cost of living in Stockholm, the demand for specialized B2B SaaS design skills, and the hybrid work arrangement.

Benefits:

• Generous work culture with complimentary drinks and snacks.
• Office massages to promote well-being.
• Hybrid work model with 3 days in the office and 2 days remote (Mondays and Fridays).
• Opportunity for significant career growth and skill development within a scaling company.
• A dynamic position embracing the principle of "freedom under responsibility."
• An annual destination trip for all employees if sales targets are met.
• Other location-specific benefits relevant to the Stockholm office.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with full-time employment expectations. The hybrid model offers flexibility in structuring the work week, balancing in-office collaboration with remote focus time.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Stockholm, Sweden, considering the specified experience level and the niche B2B SaaS industry. The benefits package emphasizes work-life balance, professional development, and unique perks like office massages and an annual trip, reflecting a company culture that invests in its employees' well-being and motivation.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-powered Software Asset Management (SAM) – a specialized segment within the broader IT Service Management and Enterprise Software market. Xensam operates at the forefront of data analytics and cloud-based solutions for IT environments. Company Size: Xensam is a scale-up organization, recognized for "Highest Growth Award" and ranked #3 "Overall Champion" at the Main Software 50 Awards Nordics. This indicates a company that has moved beyond startup phase and is experiencing significant traction and expansion, likely employing between 50-250 individuals. Founded: While the exact founding year isn't provided, the company's rapid growth and awards suggest a relatively recent establishment but one that has achieved substantial maturity and market recognition.

Team Structure:

• The Creative Designer will be part of the marketing team, working closely with the CMO.
• The team likely comprises specialists in demand generation, content marketing, digital marketing, and potentially product marketing.
• Cross-functional collaboration is expected with sales, product, and potentially engineering teams to ensure design consistency and support for their initiatives.

Methodology:

• Data-driven decision-making is core, especially with AI at the heart of their product.
• Focus on maximizing ROI for clients through intelligent software asset management.
• Emphasis on agile methodologies and "startup speed" for rapid iteration and market responsiveness.
• Collaborative and supportive environment, fostering "freedom under responsibility."

Company Website: https://careers.xensam.com

📝 Enhancement Note: Xensam's positioning as a leader in AI-powered SAM, coupled with its rapid growth and awards, signifies a dynamic and ambitious environment. The culture prioritizes innovation, data-driven strategies, and a proactive, responsible approach from its employees. The "Humane" value, alongside "Rebellious" and "Harmony," paints a picture of a company that balances high performance with employee well-being and inclusivity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer. It requires a solid foundational understanding of design principles and practical experience (2-4 years) in a specific B2B SaaS context, with the expectation of independent contribution and ownership. Reporting Structure: The Creative Designer will report directly to the Chief Marketing Officer (CMO). This direct line of reporting to a senior executive offers significant visibility and the opportunity to influence brand direction. Operations Impact: The Creative Designer's role is crucial for Xensam's Go-To-Market (GTM) strategy. High-quality, on-brand visuals are essential for effective demand generation, lead conversion, sales enablement, and overall brand perception in the competitive B2B SaaS market. The designer's output directly impacts the effectiveness of marketing campaigns and sales collateral.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI design tools, video editing, or specific B2B marketing collateral design.
• Brand Leadership: Take on more responsibility for the overall brand aesthetic and creative direction as the company scales.
• Cross-Functional Projects: Collaborate on larger marketing initiatives, potentially leading design aspects of product launches or major campaigns.
• Mentorship: As the company grows, opportunities to mentor junior designers may arise.
• Career Progression: Potential to move into a Senior Creative Designer, Art Director, or Marketing Manager role within Xensam's expanding marketing team.

📝 Enhancement Note: The direct reporting line to the CMO is a significant growth indicator, suggesting the company values design input at a strategic level. The emphasis on "freedom under responsibility" and career shaping opportunities implies that high performers can significantly influence their career trajectory within Xensam.

🌐 Work Environment

Office Type: Xensam offers a hybrid work environment with a mandatory 3 days in their Stockholm office. This suggests a modern office space designed to foster collaboration and creative synergy, while also providing the flexibility of remote work. Office Location(s): The office is located at Röntgenvägen 3, Solna, Stockholm, SE 171 54. Solna is a well-connected business district in the Stockholm area, offering accessibility via public transport.

Workspace Context:

• The office environment is designed to be energetic and positive, with perks like free drinks, snacks, and office massages, indicating a focus on employee well-being and comfort.
• The hybrid model allows for focused individual work remotely (Mondays and Fridays) and collaborative sessions, brainstorming, and team alignment when in the office.
• Access to essential design tools and technology within the office, alongside remote capabilities, ensures seamless workflow regardless of location.

Work Schedule: A standard 40-hour work week is expected, with the hybrid arrangement providing flexibility in how those hours are structured across in-office and remote days. This allows for dedicated time for deep work on creative projects and responsive collaboration with the marketing team.

📝 Enhancement Note: The hybrid model with 3 days in-office is a key aspect of the work environment. It suggests a culture that values face-to-face interaction for brainstorming and team building, while acknowledging the need for focused, uninterrupted work that remote days can provide for a creative role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess B2B SaaS experience and alignment with required skills. Emphasis will be placed on the portfolio's relevance and quality.
• First Interview (with CMO/Hiring Manager): Discussion about your background, experience, motivations, and understanding of Xensam's brand and B2B SaaS marketing. This stage will likely delve into your portfolio's key projects.
• Design Challenge/Task: A practical exercise to assess your design thinking, creative problem-solving, and ability to execute within Xensam's brand guidelines and potentially using AI tools. This might involve creating a specific marketing asset or concept.
• Team/Culture Fit Interview: Meeting with other marketing team members or leadership to evaluate collaboration style, cultural alignment with Xensam's values (Rebellious, Humane, Harmony), and overall fit within the team.
• Final Interview/Offer: Potential final discussion with senior leadership, followed by an offer. Background checks are conducted on final candidates.

Portfolio Review Tips:

• Curate Strictly for B2B SaaS: Ensure your portfolio only features relevant B2B SaaS or technology-led marketing projects. Remove any retail, agency-only, or DTC-exclusive work.
• Highlight Impact & Process: For each project, clearly articulate the brief, your role, the design process, the tools used (especially AI), and the measurable outcomes or impact (e.g., increased engagement, lead generation contributions). Use data where possible.
• Showcase Versatility: Include examples of social media graphics, digital ads, landing page layouts, event visuals, and transformed multimedia content to demonstrate your range.
• Emphasize AI Proficiency: Clearly label or discuss projects where AI tools were used, explaining how they enhanced your workflow or creative output.
• Storytelling: Present your work with a narrative. Explain the challenges you faced and how you overcame them with your design solutions.

Challenge Preparation:

• Understand Xensam's Brand: Thoroughly review Xensam's website, social media, and existing marketing materials to grasp their current visual identity, tone of voice, and target audience.
• Practice AI Prompting: Be ready to demonstrate your ability to use AI tools effectively for ideation, asset creation, or iteration.
• Think B2B Strategy: Approach any design challenge with a strategic mindset, considering how the design will serve business objectives like lead generation, brand awareness, or sales enablement.
• Time Management: Practice completing design tasks within realistic time constraints, as you would in a fast-paced startup environment.

📝 Enhancement Note: The "startup speed" requirement and the specific portfolio exclusion criteria mean that candidates must be highly selective and strategic in their application. Demonstrating an immediate understanding of B2B SaaS marketing objectives and proficiency with AI tools will be paramount during the interview and portfolio review stages.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop (expert-level proficiency required).
• Canva: For rapid content creation and adaptation.
• Video Editing Software: Premiere Pro, After Effects (proficiency required).
• Collaboration Platforms: Figma (for collaborative design workflows and prototyping).
• AI Design Tools: Specific tools not mentioned, but proficiency in using AI for image generation, asset enhancement, or workflow automation is expected.

Analytics & Reporting:

• While not explicitly listed as a primary design tool, understanding how design impacts analytics (e.g., conversion rates on landing pages, engagement on social media) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics) might be a plus for understanding design performance.

CRM & Automation:

• Marketing Automation Platforms: Familiarity with platforms like HubSpot, Marketo, or Pardot could be advantageous for understanding how designed assets integrate into automated campaigns.
• CRM Systems: Basic understanding of how marketing collateral is used within CRM systems (e.g., Salesforce) for sales enablement.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Canva, video editing software, Figma, and AI design tools signifies the core technical requirements. Candidates should be prepared to demonstrate their proficiency and experience with these platforms, particularly how they integrate them to achieve efficient and high-quality B2B SaaS marketing collateral.

👥 Team Culture & Values

Operations Values:

• Rebellious: Xensam encourages challenging the norm and acting with initiative, but always with a strong sense of responsibility. This means designers are empowered to propose innovative visual solutions but must ensure they align with brand strategy and business objectives.
• Humane: A commitment to fostering a caring, inclusive, and diverse environment. This translates to respectful collaboration, valuing individual contributions, and creating a supportive atmosphere for all team members.
• Harmony: Valuing balance and creating a supportive workplace where people can thrive. This suggests an emphasis on work-life balance, mutual support within the team, and constructive feedback loops.

Collaboration Style:

• Proactive & Collaborative: Working closely with the CMO and marketing team to iterate on concepts and deliver quickly. This requires open communication, responsiveness to feedback, and a willingness to collaborate on shared goals.
• "Freedom Under Responsibility": Employees are given autonomy in their work but are expected to take ownership of their tasks and deliver results efficiently. This fosters a culture of trust and accountability.
• Agile & Fast-Paced: The "startup speed" expectation means collaboration needs to be efficient, clear, and focused on rapid iteration and delivery.

📝 Enhancement Note: The company values are integral to the work environment. A candidate who embodies "Rebellious" (innovative yet responsible), "Humane" (collaborative and respectful), and "Harmony" (balanced and supportive) will likely thrive at Xensam. The "freedom under responsibility" principle is key for understanding how autonomy and accountability are balanced.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Speed: Balancing the need for high-volume, rapid creative output with the imperative to maintain strict brand identity and quality standards.
• Translating Complex Tech into Visuals: Effectively communicating the value proposition of AI-powered Software Asset Management (SAM) through compelling visual design to a B2B audience.
• Adapting to Evolving AI Tools: Staying abreast of rapidly advancing AI design technologies and integrating them effectively and ethically into the design workflow.
• Balancing In-Office Collaboration with Remote Focus: Optimizing productivity within a hybrid work model, ensuring effective communication and creative synergy across different work locations.

Learning & Development Opportunities:

• Mastering AI Design: Deepening expertise in cutting-edge AI tools for design, becoming a go-to resource for AI-driven creative solutions.
• Strategic Brand Development: Gaining exposure to high-level marketing strategy and contributing to the evolution of Xensam's visual brand identity.
• B2B SaaS Marketing Expertise: Developing a nuanced understanding of B2B SaaS marketing principles, demand generation tactics, and conversion optimization through design.
• Cross-Functional Exposure: Learning about sales enablement, product marketing, and other GTM functions through close collaboration.
• Leadership Potential: Opportunities to take on more significant creative projects and potentially lead design initiatives as the company continues its growth trajectory.

📝 Enhancement Note: The challenges highlight the need for a designer who is adaptable, strategic, and technically proficient. The growth opportunities emphasize continuous learning, strategic impact, and potential leadership within a growing tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you leveraged AI tools to significantly improve your design process or the quality of your output. What was the impact?" (Focus on process, efficiency, and tangible results.)
• "How do you ensure brand consistency across a wide range of marketing materials, especially when working at 'startup speed'?" (Highlight your process for brand guardianship and asset management.)
• "Walk us through a B2B SaaS marketing campaign where your design work played a critical role in achieving demand generation or conversion goals. What was your specific contribution and the outcome?" (Prepare a concise case study from your portfolio.)
• "How would you approach designing visual assets for a complex technical product like Software Asset Management for a business audience?" (Demonstrate your ability to translate technical concepts into accessible visuals.)

Company & Culture Questions:

• "Based on our website and values (Rebellious, Humane, Harmony), how do you see yourself contributing to Xensam's culture?" (Align your personal values and work style with theirs.)
• "Describe your experience working in a startup or scale-up environment. What are the pros and cons, and how do you thrive in such settings?" (Showcase your adaptability and proactive nature.)
• "How do you prefer to collaborate with marketing leadership and other team members in a hybrid work setup?" (Discuss your communication and collaboration strategies.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating your most impactful B2B SaaS work first. For each project, have a clear, concise narrative: Problem/Objective -> Your Solution/Process -> Results/Impact.
• Highlight B2B Focus: Explicitly state the B2B context for each relevant project.
• Showcase AI & Tools: Clearly indicate which tools you used, especially AI, and explain why you chose them and how they contributed to the success of the project.
• Quantify Impact: Whenever possible, use metrics (e.g., increased click-through rates, engagement metrics, lead numbers) to demonstrate the business value of your design work.
• Conciseness: Be prepared to present key projects within a limited timeframe, focusing on the most relevant and impactful aspects.

📝 Enhancement Note: Interview preparation should strongly emphasize the B2B SaaS context, AI tool proficiency, and the ability to work effectively in a fast-paced, hybrid startup/scale-up environment. Candidates should be ready to demonstrate strategic thinking behind their creative choices and quantify their impact.

📌 Application Steps

To apply for this Creative Designer position:

• Submit Your Application: Complete the application form via the provided link on the Xensam careers page.
• Curate Your B2B SaaS Portfolio: Ensure your portfolio strictly features relevant B2B SaaS or technology-led marketing projects. Remove any non-B2B work and tailor it to highlight demand generation and conversion-focused assets.
• Optimize Your Resume: Highlight your 2-4 years of experience in B2B SaaS design, proficiency in Adobe Creative Suite, Canva, Figma, video editing, AI design tools, and any experience in startup/scale-up environments. Use keywords from the job description.
• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on the business problem, your design solution, the tools and AI you used, and the quantifiable results. Be ready to discuss your approach to brand consistency and collaboration.
• Research Xensam: Understand their product (Software Asset Management), their market position, their awards, and their company values (Rebellious, Humane, Harmony) to articulate why you are a good fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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