Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Helfy

Location: Tbilisi, Georgia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: January 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the intersection of creative design and marketing performance, demanding a blend of aesthetic sensibility and data-driven execution for a digital telehealth platform.

• The Creative Designer will be responsible for conceptualizing and producing high-impact visual assets for a variety of marketing channels, including social media, digital advertising, and email campaigns.

• A key aspect of this position involves contributing to UI/UX design efforts, ensuring user-friendly digital experiences that support conversion goals and enhance overall brand perception.

• The role emphasizes the strategic use of AI tools to augment creative processes, accelerate production workflows, and drive innovation in design output.

📝 Enhancement Note: While the job title is "Creative Designer," the detailed responsibilities clearly indicate a strong focus on performance marketing visuals and UI/UX contributions. This is not a purely artistic role but one that requires a strategic understanding of how design impacts business objectives, particularly in the digital health and tech space. The emphasis on AI tools suggests a forward-thinking company looking for efficiency and cutting-edge design practices.

📈 Primary Responsibilities

• Develop and execute high-quality marketing visuals for social media, video advertisements, email campaigns, landing pages, and other promotional materials, ensuring strict adherence to brand guidelines and consistency across all touchpoints.

• Conceptualize and design engaging digital campaigns tailored to the specific nuances and performance objectives of various platforms, including Instagram, TikTok, and Facebook.

• Manage and evolve the company's visual brand identity, ensuring a cohesive, modern, and recognizable design language that resonates with the target audience of a telehealth platform.

• Design and create interactive prototypes for web and mobile interfaces, applying robust UI/UX principles to enhance clarity, improve usability, and drive user conversion rates.

• Conduct foundational user research, develop wireframes, and build prototypes to inform design decisions and optimize user flows for marketing pages and product-related functionalities.

• Leverage advanced AI tools for image generation, video editing, animation, ideation, and overall production workflow enhancement to boost creative output and efficiency.

• Collaborate closely with marketing, user acquisition, product management, and development teams to ensure all creative deliverables align with business objectives and contribute to a superior user experience.

• Provide design direction and guidance to external agencies or freelance creatives, ensuring the quality and brand consistency of outsourced design work.

📝 Enhancement Note: The responsibilities highlight a dual focus: driving marketing performance through compelling visuals and enhancing user experience through thoughtful UI/UX design. The requirement to use AI tools is a significant differentiator, indicating a need for candidates who are adaptable and embrace new technologies in the creative process. Collaboration with various departments is crucial for aligning design efforts with broader business goals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Human-Computer Interaction, or a related field is highly beneficial and often implied by the experience requirements.

Experience: A minimum of 2 years of professional experience as a visual designer, creative designer, or UI/UX designer, with a significant portion dedicated to marketing, digital products, or the technology sector.

Required Skills:

• Proven experience creating high-impact marketing visuals for social media, digital advertisements, video assets, and landing pages.

• Demonstrated ability to design and iterate on user-centered digital experiences, with a strong understanding of UI/UX principles.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) for advanced graphic design and motion graphics.

• Expertise in Figma for UI/UX design, wireframing, and prototyping.

• Experience with basic video editing tools such as CapCut or Canva for quick content creation.

• Strong understanding of performance-driven social media and digital campaign best practices across platforms like Instagram, TikTok, and Meta.

• Familiarity with user flows, wireframing techniques, and prototyping for product-related design tasks.

• Confident and practical application of AI tools for image generation, video editing, animation, and creative ideation to enhance workflow efficiency and output quality.

• Excellent skills in typography, layout, composition, and visual hierarchy for creating aesthetically pleasing and effective designs.

Preferred Skills:

• Experience with motion graphics and animation for video ad creation.

• Familiarity with A/B testing principles for creative assets and landing pages.

• Basic understanding of front-end development concepts (HTML/CSS) to better collaborate with developers.

• Experience working within a fast-paced tech or startup environment.

• Knowledge of healthcare or telehealth industry aesthetics and patient communication nuances.

📝 Enhancement Note: The requirements emphasize a practical, portfolio-driven assessment of skills. Candidates must demonstrate tangible results in marketing design and UI/UX. The explicit mention of AI tools suggests that proficiency here is not just a plus but likely a core expectation for efficiency. The blend of marketing and UI/UX skills points to a role that requires versatility and a clear understanding of how design drives both engagement and conversion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong history of creating performance-driven marketing visuals for social media, digital ads, and video content.

• Include examples of UI/UX design work, such as wireframes, user flows, and interactive prototypes for web or mobile applications, demonstrating user-centered design thinking.

• Present case studies that highlight your design process from concept to execution, emphasizing problem-solving, iterative design, and measurable results.

• Demonstrate your ability to maintain and evolve a consistent brand identity across diverse marketing materials and digital platforms.

Process Documentation:

• Be prepared to discuss your design process in detail, including how you approach creative briefs, conduct user research, develop concepts, and iterate on designs.

• Articulate your workflow for creating marketing assets, from initial ideation and mood boarding through to final asset delivery and performance analysis.

• Explain your methodology for UI/UX design, including user flow mapping, wireframing, prototyping, and user testing (even if basic).

• Provide insights into how you manage multiple projects simultaneously, prioritize tasks, and collaborate with cross-functional teams to meet deadlines.

📝 Enhancement Note: The portfolio is critical. It needs to demonstrate not just aesthetic skill but also a strategic understanding of how design impacts business outcomes, particularly for a digital health platform. Candidates should be ready to walk through their process, highlighting both their creative problem-solving and their ability to leverage technology, including AI, to achieve objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Creative Designer with 2-5 years of experience in Tbilisi, Georgia, the estimated annual salary range is likely between GEL 45,000 to GEL 70,000. This range can vary based on the candidate's specific portfolio, interview performance, and the company's compensation philosophy.

Benefits:

• Competitive salary commensurate with experience and skills.

• Opportunities for professional development and continuous learning in design and AI tools.

• A dynamic and collaborative work environment within a fast-growing tech company in the telehealth sector.

• Contribution to a mission-driven company focused on improving healthcare accessibility.

• Standard benefits package, which may include health insurance, paid time off, and potentially other perks common in the Georgian tech industry.

Working Hours: The role is full-time, with an estimated standard working week of 40 hours. While a structured schedule is expected, there may be flexibility depending on project demands and team collaboration needs, common in the tech industry.

📝 Enhancement Note: Salary estimations for Tbilisi are based on general market data for mid-level creative roles in the tech sector, adjusted for the local economic context. Specific benefits will need to be confirmed directly with Helfy, but the description implies a focus on professional growth and impact within a mission-oriented company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Digital Telehealth). Helfy operates in a rapidly evolving and increasingly important sector, aiming to make medical consultations and prescriptions more accessible and affordable through its digital platform. This context suggests a culture that values innovation, patient-centricity, and efficient service delivery.

Company Size: Helfy is described as "fast-growing," indicating it's likely a startup or scale-up company. This typically means a dynamic, agile environment where individuals can have a significant impact, but also one that may require adaptability and a willingness to wear multiple hats. Roles are often less siloed than in larger corporations.

Founded: While the founding date isn't specified, the company's growth trajectory suggests it's established enough to have a clear product and market presence but still in a phase of expansion and innovation.

Team Structure:

• The Creative Designer will likely be part of a Marketing or Product team, or potentially a dedicated Design team, depending on Helfy's organizational structure.

• Close collaboration is expected with Marketing, User Acquisition, Product Managers, and Developers, indicating a cross-functional team environment.

• Reporting lines will likely be to a Creative Lead, Marketing Manager, or Head of Product/Design.

Methodology:

• Helfy's approach is described as "purposeful, people-centric, and humanistic," with a goal to be a "companion of choice" for patients. This implies a design philosophy that prioritizes empathy, user needs, and clear communication.

• The emphasis on "affordable, accessible, personalized, and speedy medical treatments" suggests that efficiency, clarity, and user experience are paramount in their service delivery and, by extension, their design efforts.

• The role's focus on performance marketing and UI/UX indicates a data-informed approach to design, where effectiveness is measured and iterated upon.

Company Website: https://helfy.co/

📝 Enhancement Note: The company's mission in telehealth and its "people-centric" approach are key cultural indicators. For a designer, this means creating visuals and interfaces that are not only appealing but also trustworthy, empathetic, and easy to understand for patients managing health conditions. The "fast-growing" nature suggests an environment that values proactivity and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience). It requires a solid foundation in design principles and tools, with the ability to work independently on assigned tasks while also collaborating effectively within teams. It's a position where individuals are expected to contribute meaningfully to marketing campaigns and user interface improvements, rather than purely executing directives.

Reporting Structure: The Creative Designer will likely report to a Creative Lead, Marketing Manager, or a Head of Design/Product. This structure provides guidance and oversight while allowing for creative autonomy within defined project scopes. The role involves significant cross-functional interaction, working closely with marketing, product, and development teams.

Operations Impact: The Creative Designer's impact is directly tied to the success of Helfy's marketing efforts and the user experience of its platform. High-quality, performance-driven visuals can significantly boost customer acquisition rates, engagement on social media, and conversion rates on landing pages. Thoughtful UI/UX design contributes to patient satisfaction, retention, and trust in the telehealth service. By effectively communicating Helfy's value proposition through design, the role plays a crucial part in the company's growth and market position.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, advanced UI/UX for healthcare, or performance marketing creative strategies.

• AI Tool Mastery: Become a go-to expert within the company for leveraging AI in design workflows, potentially leading to training or strategy roles.

• Leadership Potential: As Helfy grows, opportunities may arise to lead design projects, mentor junior designers, or eventually move into a Creative Lead or Art Director role.

• Cross-functional Exposure: Gain valuable experience working across marketing, product development, and user acquisition, broadening understanding of the business and potential career pivots within the company.

📝 Enhancement Note: The growth trajectory for a mid-level designer in a fast-growing tech company is often tied to both deepening technical skills and expanding strategic influence. The emphasis on AI and performance marketing suggests that acquiring expertise in these areas will be particularly valuable for future advancement.

🌐 Work Environment

Office Type: The job is listed as "On-site," implying a physical office presence. This suggests an environment that values in-person collaboration, team synergy, and the benefits of spontaneous interaction. Helfy likely has a dedicated office space designed to foster creativity and teamwork.

Office Location(s): The role is based in Tbilisi, Georgia. This specific location may offer a unique blend of local culture and a growing tech scene. Accessibility to the office for daily commute would be a consideration for candidates.

Workspace Context:

• Collaborative Environment: Expect an open or semi-open office layout that encourages interaction between team members. This is beneficial for quick design reviews, brainstorming sessions, and knowledge sharing.

• Technology Focus: The workspace will likely be equipped with modern design tools and hardware necessary for graphic design, video editing, and UI/UX work. Access to necessary software licenses and potentially advanced workstations is expected.

• Team Interaction: Opportunities for regular interaction with marketing, product, and development teams will be frequent, facilitating a holistic understanding of project goals and user needs.

Work Schedule: As a full-time, on-site role, a standard work schedule is anticipated. However, within the tech industry, particularly in startups, there can be an expectation of flexibility to meet project deadlines or accommodate urgent campaign launches. This might involve occasional extended hours, balanced by a focus on results rather than strict time-tracking.

📝 Enhancement Note: The "On-site" requirement is significant. It suggests Helfy prioritizes face-to-face collaboration and team cohesion. For a designer, this can mean more direct feedback, easier brainstorming, and a stronger sense of belonging to the team, which are often beneficial for creative work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative alignment with Helfy's brand and needs.

• Portfolio Presentation: A dedicated session where you present your portfolio, discussing key projects, your design process, problem-solving approaches, and the impact of your work. Be ready to articulate your rationale behind design decisions.

• Skills Assessment/Case Study: You may be asked to complete a short design challenge or a take-home assignment related to creating marketing visuals or a UI element for their platform. This assesses your practical skills and how you approach a new brief.

• Team/Manager Interviews: Discussions with the hiring manager and potential team members to evaluate cultural fit, collaboration style, communication skills, and understanding of Helfy's mission and target audience.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (marketing visuals, UI/UX, AI tool usage). Tailor your selection to Helfy's telehealth context if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (including ideation, user research, iteration), the solutions you implemented, and the measurable results or impact.

• Highlight AI Integration: Specifically point out instances where you used AI tools and explain how they enhanced your work, saved time, or led to better outcomes.

• Showcase Versatility: Include examples demonstrating your range across different media (social, video, web) and your ability to adapt to different brand styles and campaign objectives.

• Prepare for Questions: Anticipate questions about your design choices, how you handle feedback, your experience with performance marketing, and your understanding of UI/UX principles.

Challenge Preparation:

• Understand the Brief: If given a challenge, carefully read and re-read the requirements. Ask clarifying questions if possible.

• Focus on Process: Even if time is limited, demonstrate your thinking process. Show sketches, wireframes, or mood boards if applicable.

• Brand Alignment: Ensure your solution aligns with Helfy's visual identity and mission.

• Conciseness: Deliver a clear, concise presentation of your solution, focusing on the key elements that address the brief.

📝 Enhancement Note: The interview process will heavily rely on your portfolio and your ability to articulate your design thinking and its impact. Be prepared to discuss your experience with performance-driven design and the practical application of AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for high-fidelity graphic design, photo editing, and motion graphics. Proficiency in Photoshop and Illustrator is a must, with After Effects being highly valuable for video and animation.

• Figma: The industry standard for collaborative UI/UX design, wireframing, and prototyping. Expect to use this extensively for web and mobile interface design.

• Video Editing Software: Basic proficiency in tools like CapCut or Canva for creating and editing video content for social media and ads. More advanced video editing skills would be a plus.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how marketing campaigns are managed and tracked within CRM systems (like HubSpot, Salesforce) could provide context for campaign asset creation.

📝 Enhancement Note: The core tools are standard for a graphic and UI/UX designer. The emphasis on Figma highlights a modern, collaborative design workflow. The explicit mention of AI tools suggests they are integrated into Helfy's workflow and candidates should be comfortable with them.

👥 Team Culture & Values

Operations Values:

• People-Centricity: A core value in healthcare, emphasizing empathy, user needs, and patient well-being in all design decisions.

• Purposeful Innovation: Driving meaningful improvements in healthcare accessibility through creative solutions and new technologies like AI.

• Efficiency & Speed: Reflecting the need for timely medical consultations and efficient platform operations, translating to design processes that are streamlined and effective.

• Brand Consistency & Quality: Maintaining a high standard of visual communication that builds trust and reinforces Helfy's modern, professional image.

• Collaboration & Communication: Valuing teamwork and open dialogue across departments to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and development teams, ensuring design efforts are aligned with business objectives and technical feasibility.

• Feedback-Driven: An environment where constructive feedback is welcomed and utilized to refine designs, leading to better outcomes.

• Agile & Iterative: Likely operating with agile methodologies, where designs are developed iteratively, tested, and refined based on performance data and user feedback.

• Proactive Contribution: Encouraging team members to proactively identify opportunities for design improvement and contribute ideas to enhance the platform and marketing efforts.

📝 Enhancement Note: Helfy's stated values of being "purposeful, people-centric, and humanistic" should strongly influence the designer's creative output. Designs should convey trust, care, and accessibility, aligning with the company's mission in telehealth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Marketing Performance and Brand Aesthetics: Creating visuals that are both eye-catching for performance marketing and consistent with a trustworthy healthcare brand.

• Rapid Iteration in a Fast-Growing Environment: Adapting quickly to new campaign needs, platform updates, and evolving market trends in a dynamic startup setting.

• Integrating AI Seamlessly: Effectively leveraging AI tools without compromising original creative vision or producing generic outputs.

• Cross-functional Alignment: Ensuring design decisions are well-understood and supported by diverse teams with potentially different priorities.

• Designing for a Sensitive Industry: Creating visuals and interfaces that are empathetic and appropriate for users dealing with health conditions.

Learning & Development Opportunities:

• Advanced AI Tool Training: Potential to become proficient in cutting-edge AI design tools and contribute to shaping Helfy's AI-driven creative strategy.

• UI/UX Specialization: Deepening expertise in user experience design specifically for healthcare platforms, a growing and complex field.

• Performance Marketing Design: Learning to optimize creative assets for maximum engagement and conversion through data analysis and A/B testing.

• Motion Graphics & Video: Developing skills in animation and video production for dynamic digital advertising.

• Mentorship: Opportunities to learn from experienced marketing and product professionals within Helfy.

📝 Enhancement Note: The challenges highlight the complex nature of design in a performance-driven, regulated industry. The growth opportunities are geared towards developing specialized skills highly relevant in today's tech and design landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media ad campaign for Helfy targeting individuals managing chronic conditions?" (Focus on empathy, clarity, and call-to-action).

• "Describe a time you used AI tools to significantly improve a design project. What was the challenge, your approach, and the outcome?" (Showcase practical AI application).

• "How do you ensure your marketing visuals drive conversions while maintaining brand integrity?" (Discuss balancing performance metrics with brand guidelines).

• "Walk us through your UI/UX design process for a new feature on a web or mobile platform." (Demonstrate structured problem-solving).

Company & Culture Questions:

• "What interests you about Helfy's mission in telehealth?" (Show you've researched and connect with their purpose).

• "Based on our website and description, what do you perceive as Helfy's key brand attributes, and how would you translate those into design?" (Demonstrate understanding of brand identity).

• "How do you handle constructive criticism on your designs?" (Show openness to feedback).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your specific contribution, the problem you solved, your design process, and the tangible results.

• Quantify Impact: Whenever possible, use metrics (e.g., increased engagement, higher conversion rates, improved user satisfaction scores) to demonstrate the effectiveness of your designs.

• Explain AI's Role: Be ready to detail how you used AI tools and the specific benefits they brought to the project.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and easy to follow, mirroring good design principles.

• Engage Your Audience: Make it a conversation rather than a monologue. Be prepared to answer questions about your choices and process.

📝 Enhancement Note: Preparing for the interview involves showcasing both creative talent and a strategic, business-minded approach. Demonstrating practical application of AI tools and understanding the nuances of designing for healthcare are key differentiators.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Ensure your portfolio prominently features examples of performance marketing visuals, UI/UX work, and any projects where AI tools were utilized. Tailor your project selection to align with Helfy's telehealth context if possible.

• Resume Optimization: Highlight your experience with Adobe Creative Suite, Figma, video editing, social media campaign design, and AI tools. Use keywords from the job description to ensure ATS compatibility and clearly state your years of experience.

• Interview Preparation: Practice articulating your design process, the impact of your work, and your experience with AI tools. Prepare specific examples for common interview questions related to design strategy, collaboration, and problem-solving.

• Company Research: Thoroughly review Helfy's website, mission, and any recent news to understand their brand, target audience, and values. Prepare to discuss how your design philosophy aligns with their "people-centric" and "humanistic" approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.