Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Entain

Location: Auckland, Auckland, New Zealand

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-03-27

Experience Level: Mid-Level (2-5 Years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation and execution of high-quality, on-brand creative assets across digital, animation, and print media for marketing and campaign initiatives.

• Uphold brand consistency and quality standards across all design outputs, contributing to the development of effective templates and final artwork.

• Manage a diverse project pipeline, balancing multiple priorities and stringent deadlines while maintaining a meticulous focus on detail and accuracy.

• Collaborate effectively within a creative team, contributing to ideation, concept development, and strategic execution to meet project objectives.

• Support the continuous improvement of design processes and outputs, ensuring alignment with Entain's brand narrative and customer experience goals.

📝 Enhancement Note: This role is categorized under Marketing & Design Operations due to the emphasis on delivering creative assets for marketing initiatives, managing brand consistency, and working within a structured creative process. The hybrid work arrangement and focus on collaboration suggest a need for strong project management and communication skills within an operations framework.

📈 Primary Responsibilities

• Develop and deliver compelling creative assets for a variety of marketing channels, including digital advertisements, social media content, email campaigns, print collateral, and animated graphics.

• Translate creative briefs into visually engaging designs that align with Entain's brand identity, campaign objectives, and target audience preferences.

• Maintain and evolve design templates and style guides to ensure consistent brand representation across all platforms and touchpoints.

• Participate actively in creative brainstorming sessions, contributing innovative ideas and concepts to enhance campaign effectiveness and brand storytelling.

• Manage project timelines, deliverables, and feedback loops, ensuring efficient workflow and timely completion of design tasks from brief to final artwork.

• Conduct quality control checks on all design outputs, ensuring accuracy in typography, color, layout, and adherence to technical specifications for various media.

• Support the Creative Lead and senior designers by assisting with larger-scale projects, concept refinement, and production tasks.

• Stay abreast of design trends, industry best practices, and emerging technologies to continuously improve creative output and operational efficiency.

📝 Enhancement Note: The responsibilities indicate a hands-on design role that requires not only creative execution but also an understanding of project management and operational efficiency in delivering marketing collateral. The mention of supporting junior team members implies a potential for mentorship or lead responsibilities within specific projects.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related field is implied. Candidates with formal education or equivalent practical experience will be considered.

Experience: Demonstrated creative experience gained within in-house marketing departments or agency environments, typically ranging from 2 to 5 years. This experience should showcase a proven ability to deliver high-quality design work consistently.

Required Skills:

• Creative Output & Execution: Proven ability to produce high-quality, visually appealing creative assets across digital, animation, and print mediums.

• Brand Guideline Adherence: Deep understanding and consistent application of brand guidelines to ensure cohesive and on-brand design.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in all aspects from typography to final artwork.

• Conceptual Thinking: Ability to think critically and conceptually to bring ideas to life and solve design challenges effectively for marketing campaigns.

• Collaboration & Teamwork: Strong communication and interpersonal skills, fostering a collaborative and team-first approach with colleagues and stakeholders.

• Project Management Fundamentals: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Portfolio Presentation: A diverse and comprehensive portfolio showcasing a range of creative styles and successful project outcomes.

Preferred Skills:

• HTML5 & GWD (Google Web Designer): Experience in creating interactive digital assets and advertisements using these platforms.

• Motion Graphics: Proficiency in creating animated graphics, explainer videos, or dynamic visual content.

• Animation Software: Familiarity with industry-standard animation tools beyond basic motion graphics.

• Cross-functional Communication: Experience working with marketing, product, or other operational teams to align design with business objectives.

📝 Enhancement Note: The preferred skills, particularly HTML5, GWD, and motion graphics, suggest a need for designers who can contribute to digital advertising operations and dynamic content creation, aligning with modern marketing technology stacks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Creative Range: Showcase a diverse collection of work that highlights adaptability across different styles, mediums (digital, print, animation), and project types.

• Brand Consistency Examples: Include case studies or specific projects that illustrate your ability to maintain and apply brand guidelines effectively across multiple deliverables.

• Problem-Solving Through Design: Present projects where you identified a design challenge and implemented a creative solution that achieved specific objectives (e.g., increased engagement, improved brand perception).

• Process & Workflow Documentation: Briefly outline your design process for key projects, from initial brief interpretation and concept development to final execution and quality assurance.

Process Documentation:

• Workflow Design: Candidates may be asked to describe their process for managing design projects from brief to delivery, including how they handle feedback and revisions.

• Collaboration Integration: Demonstrate how you integrate with broader marketing or GTM operations, showing your ability to work with project managers, marketers, or other stakeholders.

• Quality Assurance: Explain your methods for ensuring the quality and accuracy of design outputs before final submission, including self-review and peer review processes.

📝 Enhancement Note: For a Creative Designer role, the portfolio is paramount. It serves as the primary evidence of their operational capability in producing consistent, on-brand, and effective creative assets within defined project parameters. The emphasis is on showcasing the process and impact, not just the final visual.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Creative Designer in Auckland, New Zealand, with 2-5 years of experience, the estimated annual salary range is likely between NZD $60,000 - $85,000. This estimate considers the cost of living in Auckland, the demand for skilled designers, and the company's industry (FTSE 50).

Benefits:

• Wellbeing Support: Subsidised Southern Cross health insurance coverage, contributing to employee health and peace of mind.

• Recognition & Rewards: Formal and informal recognition programs to celebrate achievements, alongside retailer discounts for various services and products.

• Lifestyle Perks: A package designed to support overall employee health, happiness, and work-life balance.

• Workday Extras: Provision of free breakfasts, snacks, and beverages to enhance the daily work experience and foster a positive office environment.

• Office Vibes: Access to amenities like a pool table, live sports viewing, and organized social activities to promote team cohesion and a relaxed atmosphere.

Working Hours: This is a full-time position with standard working hours, likely around 40 hours per week. The role offers a flexible hybrid model, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a Creative Designer in Auckland with the specified experience level. Actual compensation will depend on the candidate's specific qualifications, portfolio, and interview performance. The benefits package is comprehensive, reflecting Entain's commitment to employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the global racing, sports, and wagering industry, a dynamic and regulated sector. Entain ANZ is a significant player, powering leading brands like TAB, Trackside, and Ladbrokes. This industry context implies a need for creative work that is engaging, responsible, and compliant with industry regulations.

Company Size: Entain is a large, FTSE 50 company with nearly 30,000 employees globally. Entain ANZ, specifically, is a substantial operation. This scale means opportunities for impact, access to resources, and potential for career advancement within a global organization, while also requiring adaptability to corporate structures and processes.

Founded: Entain has a long history, with its origins tracing back to the early 1990s. Entain ANZ leverages established brands with significant market presence. This history suggests a company with a strong foundation, a deep understanding of its market, and a continuous drive for innovation to stay ahead.

Team Structure:

• The Creative Designer will be part of the broader Creative team within Entain ANZ, reporting to a Creative Lead.

• This team likely comprises other designers (potentially with specialized skills), copywriters, and other creative professionals.

Methodology:

• Data-Informed Creativity: While creative output is key, Entain's focus on customer experiences and digital engagement suggests that design decisions are increasingly informed by data analytics and user insights.

• Agile Campaign Development: The fast-paced nature of the industry and marketing campaigns implies an agile approach to creative development, with iterative feedback loops and rapid execution.

• Brand Consistency Focus: A core operational methodology will be the rigorous adherence to brand guidelines to ensure a unified customer experience across all touchpoints and brands.

Company Website: https://entaingroup.com/

📝 Enhancement Note: The company's industry context is crucial. The "wagering industry" implies a need for responsible marketing practices and creative that is both engaging and compliant. The global scale of Entain suggests a professional environment with established operational frameworks.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Creative Designer, typically requiring 2-5 years of dedicated experience. It signifies an individual contributor role with a focus on executing design tasks and contributing to creative projects, rather than managing a team or overall strategy. The opportunity to "grow your experience" and "take on new challenges" suggests a path toward more senior or specialized design roles.

Reporting Structure: The Creative Designer reports to a Creative Lead, who likely oversees the day-to-day operations of the creative team, assigns projects, and provides creative direction and feedback. This structure allows for guidance and development while empowering the designer to own their responsibilities.

Operations Impact: The Creative Designer's impact is primarily through delivering visual assets that enhance brand perception, drive customer engagement, and support marketing and sales objectives. High-quality creative directly influences campaign effectiveness, brand recall, and ultimately, customer acquisition and retention within the competitive wagering and sports betting market. Their work operationalizes the brand's visual identity.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, HTML5 ad creation, or specific digital design platforms based on project needs and personal interest.

• Project Leadership: As experience grows, opportunities to lead design on specific campaigns or smaller projects, taking more ownership from concept to completion.

• Mentorship: Potential to mentor junior designers or interns, developing leadership and coaching skills.

• Cross-Functional Exposure: Gaining experience by working on diverse projects across different Entain ANZ brands, broadening understanding of the wider business operations.

• Career Progression: A potential pathway to Senior Creative Designer, Art Director, or specialized roles within the marketing or digital operations teams.

📝 Enhancement Note: The growth opportunities highlight that this isn't just a task-execution role, but a position with potential for professional development within the operations of a large creative department. The emphasis on "taking on new challenges" and "growing capability" points to a supportive environment for skill enhancement.

🌐 Work Environment

Office Type: Entain offers a hybrid work model, indicating a blend of in-office collaboration and remote work. The Wellington office (mentioned in the description, though the role is in Auckland) is described as having amenities like a pool table and space for social activities, suggesting a modern, engaging, and collaborative office culture. The Auckland office will likely reflect similar principles.

Office Location(s): The role is based in Auckland, New Zealand. Specific office location details are not provided but are assumed to be in a central business district area accessible to employees.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, ideation, and team cohesion, with opportunities for in-person interaction with the Creative Lead and fellow designers.

• Resource Availability: Employees likely have access to necessary design software, hardware, and potentially studio resources required for creative production.

• Social & Recreational Space: The mention of a pool table and social events indicates a workplace that values work-life balance and provides spaces for relaxation and informal team building.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with flexibility afforded by the hybrid model. This allows designers to structure their week to balance focused, independent work at home with collaborative sessions and team meetings in the office.

📝 Enhancement Note: The hybrid nature of the work arrangement is a key aspect of the work environment, requiring candidates to be self-motivated and organized for remote work, while also valuing in-person collaboration for ideation and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submission of resume and portfolio. Applications will be reviewed for relevant experience and creative output.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on specific projects, design process, problem-solving approaches, and ability to adhere to brand guidelines. This may involve a presentation.

• Skills Assessment/Creative Challenge: Candidates might be given a short, practical design task or a case study to assess their skills, creative thinking, and ability to work under timed conditions.

• Team & Cultural Fit Interview: Meeting with the Creative Lead and potentially other team members to assess collaboration style, communication skills, and alignment with Entain's values.

• Final Interview: Potentially with a hiring manager or department head to discuss role expectations, career growth, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase diversity in style, medium, and problem-solving. Tailor your selection to highlight skills mentioned in the job description (digital, animation, print).

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges, your process (ideation, execution, tools used), and the outcome or impact. Use visuals effectively to support your narrative.

• Highlight Brand Consistency: Include examples that specifically demonstrate your ability to work within strict brand guidelines.

• Quantify Impact (If Possible): If a project had measurable results (e.g., increased engagement, conversion rates), present these metrics clearly.

• Technical Proficiency: Be prepared to discuss the software and tools you used for each project.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any creative challenge prompt. Identify the core objective, target audience, and any constraints.

• Outline Your Approach: Before diving into design, sketch out your concept and outline the steps you will take.

• Focus on Quality and Brand: Even with time constraints, prioritize delivering a polished output that aligns with brand principles.

• Communicate Your Rationale: Be ready to explain your design choices and the thinking behind them, demonstrating your strategic approach.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge underscores the practical, skills-based nature of this role. Candidates should prepare to not only show their work but also articulate their process and rationale behind design decisions.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Proficiency in industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign is essential for creating and manipulating visual assets for print and digital media.

• Adobe After Effects: Likely required for motion graphics, animation, and video editing tasks.

• Figma/Sketch: Potentially used for digital design, UI/UX prototyping, and collaborative design workflows, especially for digital marketing assets.

Digital Advertising Tools (Preferred):

• Google Web Designer (GWD): Specifically mentioned, indicating a need for creating HTML5-based interactive ads.

• Other Ad Platforms: Familiarity with design requirements for platforms like Facebook Ads Manager, Google Ads, etc., would be beneficial.

Content Management Systems (CMS) & Web Platforms:

Collaboration & Project Management Tools:

• Slack/Microsoft Teams: For day-to-day communication and team collaboration.

• Asana/Jira/Trello: Potentially used for project tracking, task management, and workflow oversight within the creative team and with marketing operations.

📝 Enhancement Note: The explicit mention of HTML5 and GWD points to a specific operational need for creating digital advertising assets, which often involves a more technical design approach than static graphics. A strong command of the Adobe Creative Suite is foundational.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop fresh, engaging concepts that resonate with the target audience.

• Quality & Craftsmanship: A commitment to producing high-quality, polished work with meticulous attention to detail.

• Collaboration & Teamwork: Valuing input from colleagues, working effectively in a team environment, and contributing to a positive group dynamic.

• Customer Focus: Understanding that design serves a purpose—to engage customers, build brand loyalty, and support business objectives.

• Adaptability & Resilience: Ability to thrive in a fast-paced industry, adapt to changing project requirements, and manage feedback constructively.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers, campaign specialists, and potentially other operational teams to ensure design aligns with broader business strategies.

• Feedback-Driven Process: Embracing constructive criticism and feedback as an integral part of the design process to refine and improve creative outputs.

• Shared Ownership: A culture where team members feel a sense of shared responsibility for the success of creative projects and the overall brand presentation.

📝 Enhancement Note: The emphasis on collaboration and a customer-focused approach highlights that design is not an isolated function but an integrated part of the company's operational strategy, aimed at delivering value to both the business and its customers.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The primary challenge will be to consistently apply Entain's established brand guidelines while also pushing creative boundaries to keep campaigns fresh and engaging in a competitive market.

• Managing Multiple Project Demands: Effectively prioritizing and managing a diverse workload with competing deadlines from various stakeholders requires strong organizational and time-management skills.

• Adapting to Industry-Specific Creative Needs: Developing creative that is both impactful for the entertainment/wagering sector and adheres to responsible marketing principles.

• Technical Skill Integration: Continuously learning and integrating new tools and techniques (like HTML5 ad creation or advanced motion graphics) to meet evolving digital marketing demands.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specialized areas of the Adobe Creative Suite, GWD, or motion graphics software.

• Industry Workshops & Webinars: Access to learning resources focusing on the latest design trends, marketing strategies, and digital advertising best practices.

• Cross-Brand Project Exposure: Working on projects for different Entain ANZ brands provides exposure to varied creative briefs and market segments.

• Mentorship from Creative Lead: Direct guidance and feedback from experienced creative leadership to hone design skills and career trajectory.

📝 Enhancement Note: The challenges are framed in a way that highlights opportunities for skill development and problem-solving, aligning with Entain's stated commitment to employee growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final delivery, highlighting how you ensure brand consistency and meet deadlines." (Focus on workflow, tools, and quality control)

• "How do you approach balancing creative innovation with strict brand guidelines? Can you give an example?" (Demonstrate strategic thinking and adherence)

Company & Culture Questions:

• "What interests you about Entain and the creative opportunities within the sports and wagering industry?" (Research Entain's brands, mission, and recent campaigns)

• "How do you typically collaborate with marketing teams or other stakeholders on a project? What's your communication style?" (Highlight teamwork and cross-functional integration)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating a progression of skills.

• Narrative: For each piece, clearly state the objective, your role, the challenge, your creative solution, the tools used, and the results.

• Visuals: Ensure your visuals are high-resolution and clearly showcase the design. Use mockups where appropriate to show context.

• Conciseness: Be mindful of time. Practice your delivery to ensure you can cover your key points efficiently.

• Enthusiasm: Show passion for your work and for the opportunity at Entain.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of operational processes, brand management, and collaborative teamwork within a corporate environment.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your resume and a link to your online portfolio through the Entain careers portal.

• Portfolio Customization: Ensure your portfolio prominently features work that aligns with the requirements for digital, animation, and print design. Highlight projects that demonstrate strong brand guideline adherence and creative problem-solving.

• Resume Optimization: Tailor your resume to emphasize relevant experience, skills (e.g., Adobe Creative Suite, HTML5, motion graphics), and achievements that directly match the job description. Use keywords like "creative design," "brand consistency," "digital marketing," and "project management."

• Interview Preparation: Practice articulating your design process, rationale behind your creative choices, and how you handle feedback. Prepare specific examples from your portfolio to illustrate your capabilities.

• Company Research: Familiarize yourself with Entain's brands (TAB, Ladbrokes), their recent marketing campaigns, and their company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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