Creative Designer

📍 Job Overview

Job Title: Creative Designer Company: bet365 Location: Stoke-on-Trent, England, United Kingdom Job Type: Full-time Category: Creative & Media / Art & Design Date Posted: October 07, 2025 Experience Level: 2-5 Years

🚀 Role Summary

• Design compelling visual assets and promotional imagery for bet365's digital platforms, including websites, social media, and affiliate banners.
• Translate creative briefs into engaging and interactive design solutions that align with brand standards and enhance user experience across diverse products and platforms.
• Leverage strong photo manipulation skills and proficiency in industry-standard design software to produce high-quality creative content.
• Collaborate effectively with Senior Designers, Creative Coordinators, and other teams to manage design projects from concept to completion under tight deadlines.
• Contribute to a dynamic, fast-paced environment within a leading global online gambling company, impacting millions of customers worldwide.

📝 Enhancement Note: This role is categorized under "Creative & Media" and "Art & Design" based on the provided information. The focus on visual asset creation for digital platforms and promotional material strongly aligns with these categories. The emphasis on brand consistency and adaptation to briefs suggests a need for strong operational understanding within a creative context.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality visual assets and promotional imagery for bet365's digital channels, ensuring strict adherence to product and company brand guidelines.
• Manage the entire design lifecycle for assigned projects, from initial brief interpretation through to final asset delivery, consistently meeting agreed-upon criteria, style, and deadlines.
• Proactively interpret creative briefs, demonstrate versatility in adapting design solutions for various products and platforms, and maintain brand consistency across all outputs.
• Think creatively to develop engaging, interactive, and innovative design concepts that support promotional materials and campaigns.
• Actively respond to and incorporate feedback from Senior Designers, Creative Coordinators, and Senior Management, demonstrating agility and a commitment to continuous improvement.
• Collaborate daily with Creative Coordinators to address a wide range of design requests and contribute to team workflow efficiency.
• Conduct thorough checks on all imagery and concepts to ensure they precisely match briefs before final production, minimizing revisions and ensuring quality.
• Amend and update existing promotional imagery as required, maintaining visual relevance and brand integrity.
• Liaise effectively with other product and Design teams to capture design requirements, gather feedback, and foster cross-functional alignment.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and project management within a structured operational framework. The need to manage briefs from concept to completion, adapt to feedback, and liaise with multiple teams indicates a requirement for strong organizational skills alongside design talent.

🎓 Skills & Qualifications

Education:

• Degree or equivalent experience in graphic design or digital art.

Experience:

• 2-5 years of professional experience in a creative design role, with a focus on digital assets and visual communication.
• Proven ability to manage design projects from concept through to completion, demonstrating effective workflow management and deadline adherence.

Required Skills:

• Strong portfolio demonstrating exceptional photo manipulation skills.
• Good working knowledge of Adobe Photoshop.
• Good working knowledge of Adobe After Effects for motion graphics and animation.
• Ability to interpret design briefs accurately and adapt designs swiftly when expectations change at short notice.
• Excellent attention to detail, ensuring accuracy and quality in all creative outputs.
• Proven ability to multi-task effectively and manage multiple design projects simultaneously.
• Capacity to work quickly and efficiently under pressure to meet demanding deadlines.
• Excellent communication skills, with the ability to articulate design concepts and openly receive and incorporate feedback.
• Solid understanding of design principles including layout, typography, artwork, and branding.

Preferred Skills:

• Experience with Cinema 4D for 3D design and motion graphics.
• Experience with Sketch for UI/UX design and prototyping.
• Good knowledge of sports and the gambling industry, enabling more relevant and impactful design creation.

📝 Enhancement Note: The "2-5 Years" experience level is inferred from the common career progression for roles requiring a degree and specific software proficiency, aligning with the AI-generated experience level. The inclusion of "Sports Knowledge" and "Gambling Knowledge" as preferred skills is a direct inference from the company's industry and the nature of the role within it.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is crucial, showcasing a range of visual assets and promotional imagery designed for digital platforms.
• Emphasis on demonstrating exceptional photo manipulation skills through specific project examples.
• Include examples of designs optimized for websites, social media channels, and affiliate banners, highlighting adaptability to different formats and requirements.
• Showcase the ability to translate creative briefs into engaging, interactive, and brand-consistent design solutions.
• Evidence of managing design projects from concept to completion, with clear articulation of the process and outcomes.

Process Documentation:

• While not explicitly stated, candidates are expected to be able to articulate their design processes clearly, including:
  • Workflow design and optimization for managing multiple design requests and projects.
  • Methods for incorporating feedback and iterating on designs efficiently.
  • Techniques for ensuring brand consistency and quality control throughout the design lifecycle.
  • Strategies for working under pressure and meeting tight deadlines.

📝 Enhancement Note: Portfolio requirements are inferred based on the explicit mention of a "strong portfolio demonstrating exceptional photo manipulation skills" and the nature of the responsibilities. The emphasis is on showcasing practical application of skills and project management within a creative context.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Creative Designers with 2-5 years of experience in the UK, particularly in the Stoke-on-Trent region, a competitive salary range is estimated between £28,000 - £40,000 per annum. This range accounts for the required software proficiency, portfolio strength, and the specific industry demands.

Benefits:

• Competitive Salary: As per the estimated range above, reflecting experience and skills.
• Pension Scheme: Standard company pension contributions.
• Health and Wellness: Access to health and wellness programs and potentially private medical insurance.
• Employee Discounts: Potential for discounts related to company products or services.
• Professional Development: Opportunities for training and skill enhancement in design software and creative methodologies.
• Creative Environment: Working within a dynamic and innovative creative team.
• Impactful Work: Opportunity to contribute to a globally recognized brand with a massive customer base.

Working Hours:

• Approximately 40 hours per week, typical for full-time roles in the UK. The role requires flexibility to work quickly under pressure, implying a need for dedication to meet deadlines.

📝 Enhancement Note: The salary range is an estimate based on regional UK data for similar roles and experience levels, considering the specialized skills required. Benefits are standard inclusions for a company of bet365's size and industry prominence in the UK. The working hours are inferred from the AI-generated value of 40 hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gambling / Sports Betting / Software Innovation. bet365 is a global leader in the online gambling industry, renowned for its technological innovation, particularly in live betting. They handle immense daily traffic and process a vast number of transactions, underscoring a data-driven and performance-oriented culture. Company Size: Over 9,000 employees globally. This signifies a large, established organization with structured departments and established operational processes, offering stability and opportunities for career advancement within a significant enterprise. Founded: 2000. Founded by Denise Coates CBE, bet365 has grown from its inception to become a dominant force in its market, demonstrating a history of strategic growth and adaptation.

Team Structure:

• The Creative Design team likely operates within a larger marketing or digital department.
• Reporting structure involves a Senior Designer and Creative Coordinators, indicating a hierarchical yet collaborative environment.
• Cross-functional collaboration is essential, with designers liaising with product teams, marketing, and potentially development teams to capture requirements and ensure design alignment.

Methodology:

• Data-Driven Creativity: While creative, designs must align with brand guidelines and likely support performance metrics, suggesting a blend of creative intuition and data-informed decision-making.
• Agile Workflow: The emphasis on adapting to changing expectations and working quickly under pressure points to an agile or iterative design process.
• Continuous Improvement: The requirement to incorporate feedback and amend existing assets suggests a culture that values refinement and ongoing optimization of creative output.

Company Website: https://www.bet365careers.com/

📝 Enhancement Note: Company context is derived directly from the provided description, emphasizing bet365's scale, industry leadership, and innovative spirit. The "Methodology" section infers operational approaches based on the job description's demands for speed, adaptability, and brand adherence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Creative Designer. It requires a foundational understanding of design principles and software, coupled with practical experience in producing digital assets. It's a role focused on execution and collaboration rather than strategic design leadership.

Reporting Structure: The designer reports to a Senior Designer and works closely with Creative Coordinators. This structure provides mentorship and clear direction, while also allowing for exposure to project management aspects of design operations.

Operations Impact: The Creative Designer's work directly impacts the user experience and brand perception across bet365's digital touchpoints. High-quality, on-brand visual assets are critical for customer engagement, conversion rates, and reinforcing bet365's market-leading position in the competitive online gambling space. The designs support marketing campaigns, product launches, and overall brand communication strategies.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like photo manipulation, motion graphics (After Effects), or 3D design (Cinema 4D).
• Senior Designer Path: Progress to a Senior Creative Designer role, taking on more complex projects and potentially leading smaller design initiatives or mentoring junior designers.
• Creative Lead/Art Director: With significant experience and demonstrated leadership, an individual could move into roles managing creative output for specific campaigns or product areas.
• Cross-Functional Moves: Opportunities may exist to move into related areas such as UI/UX design, marketing coordination, or brand management, leveraging their design understanding within a broader business context.
• Industry Expertise Development: Deeper understanding of the sports and gambling industry can lead to more specialized design roles within betting companies.

📝 Enhancement Note: Career path analysis is based on the typical progression for a Creative Designer role, considering the provided experience level and the company's large organizational structure. The "Operations Impact" section highlights how creative roles contribute to business objectives, a key consideration for operations-minded candidates.

🌐 Work Environment

Office Type: On-site. The job description states the location as Stoke-on-Trent, England, and the AI-derived work arrangement is "On-site," indicating a traditional office-based role. Office Location(s): Media Way, Stoke-on-Trent, England, United Kingdom. This is the primary operational hub for the role.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with Senior Designers and Creative Coordinators, suggesting an open-plan or team-based workspace designed to facilitate communication and feedback.
• Technology Access: Designers will have access to industry-standard hardware and software (Photoshop, After Effects, potentially Cinema 4D/Sketch) necessary for their creative tasks.
• Team Interaction: Frequent interaction with other members of the design team and potentially other departments involved in marketing and product development.
• Brand Immersion: Working within a company that heavily relies on its brand identity means the workspace likely reflects and reinforces these brand standards.

Work Schedule: The standard working hours are approximately 40 per week, with an expectation of flexibility and the ability to work quickly under pressure to meet project deadlines. This implies a structured workday but with the potential for occasional extended hours during peak periods.

📝 Enhancement Note: The "On-site" work arrangement is confirmed by the AI data. The workspace context is inferred from the collaborative nature of the role and the requirements for specific software and hardware.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and creative output.
• Portfolio Review & Technical Interview: A more in-depth discussion of the candidate's portfolio, focusing on their process, problem-solving skills, and technical proficiency in software like Photoshop and After Effects. This may include a practical design task.
• Creative Brief Challenge: Candidates may be given a specific design brief to complete within a set timeframe (either before or during the interview) to assess their ability to interpret requirements, think creatively, and deliver within constraints.
• Behavioral & Cultural Fit Interview: Assessing communication skills, ability to take feedback, teamwork, and alignment with bet365's "Never Ordinary" culture.
• Final Interview: Potential discussion with Senior Management or a hiring manager to finalize the decision.

Portfolio Review Tips:

• Showcase Relevance: Prioritize projects that directly demonstrate photo manipulation, website graphics, social media assets, and affiliate banners.
• Highlight Process: For each project, briefly explain the brief, your creative process, the tools used, and the rationale behind your design decisions.
• Demonstrate Versatility: Include examples that show your ability to adapt to different styles and requirements while maintaining brand consistency.
• Quantify Impact (if possible): If any of your designs contributed to measurable outcomes (e.g., increased engagement, improved click-through rates), be prepared to discuss these.
• Quality over Quantity: Present a curated selection of your best work rather than an exhaustive list.
• Technical Proficiency: Ensure your portfolio clearly conveys your skill level with Photoshop and After Effects.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design brief provided. Ask clarifying questions if necessary.
• Focus on Core Requirements: Ensure your solution directly addresses the primary objectives of the brief.
• Brand Alignment: Be mindful of bet365's brand guidelines and overall aesthetic.
• Time Management: Allocate your time wisely across concepting, designing, and refining.
• Clear Communication: Be prepared to articulate your design choices and process clearly, especially if presenting the work.

📝 Enhancement Note: This section is heavily inferred, drawing on standard recruitment practices for creative roles, particularly those requiring a portfolio and technical skills. The emphasis is on preparing candidates for a process that evaluates both creative output and operational execution within a design context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for photo manipulation, image editing, and creating static visual assets. Proficiency in advanced features, layers, masks, and color correction is expected.
• Adobe After Effects: Crucial for creating dynamic promotional imagery, animations, and motion graphics for social media and website use. Experience with keyframing, basic animation principles, and rendering is key.
• Cinema 4D (Preferred): Useful for 3D modeling, rendering, and advanced motion graphics, offering a competitive edge in producing more sophisticated visual content.
• Sketch (Preferred): A vector-based design tool commonly used for UI/UX design and prototyping, which could be relevant for creating assets intended for web interfaces.

Analytics & Reporting:

• While not directly using analytics tools, designers are expected to understand how their assets perform. Awareness of metrics like engagement rates, click-through rates (CTR), and conversion rates for promotional materials can inform design decisions.

CRM & Automation:

• Not directly applicable to this design role, but an understanding of how design assets are deployed through marketing automation platforms or integrated into CRM systems might be beneficial for context.

📝 Enhancement Note: The tools listed are directly extracted from the "Qualifications" section of the job description. The primary focus is on the design software essential for the role's responsibilities.

👥 Team Culture & Values

Operations Values:

• "Never Ordinary": This core value suggests a culture that encourages innovation, pushing creative boundaries, and striving for exceptional outcomes. For a designer, this means not settling for generic solutions and always seeking to create something impactful.
• Customer Focus: Designs must ultimately serve the customer experience and drive engagement for bet365's millions of users. This translates to creating clear, appealing, and user-friendly visuals.
• Efficiency & Speed: The requirement to work quickly under pressure and adapt to short notice changes highlights a value placed on operational efficiency and responsiveness.
• Collaboration & Feedback: The emphasis on working with Creative Coordinators and reacting to feedback signifies a culture that values teamwork, open communication, and continuous improvement through constructive criticism.
• Brand Integrity: Upholding company brand guidelines is paramount, indicating a value placed on consistency and maintaining a strong, unified brand identity.

Collaboration Style:

• Team-Oriented: Designers work closely with Creative Coordinators and Senior Designers, indicating a collaborative approach to project management and execution.
• Responsive & Adaptive: The need to react quickly to feedback and changing expectations suggests an agile and adaptive collaboration style.
• Cross-Functional Interaction: Liaising with other product and design teams implies an ability to communicate effectively across different functional areas to ensure design requirements are met.
• Feedback-Driven: A willingness to provide and receive feedback is essential for refining designs and ensuring they meet objectives.

📝 Enhancement Note: Values and collaboration style are inferred from the company's stated slogan ("Never Ordinary") and the job description's emphasis on teamwork, feedback, and adaptability.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing a constant stream of design requests and tight deadlines in a fast-paced industry can be demanding.
• Brand Consistency vs. Innovation: Balancing the need to strictly adhere to established brand guidelines with the imperative to create fresh, engaging, and "Never Ordinary" designs.
• Interpreting Diverse Briefs: Accurately understanding and translating varied creative briefs from different stakeholders into effective visual assets.
• Adapting to Change: Quickly adjusting designs based on feedback or shifting project priorities requires flexibility and resilience.
• Maintaining Quality Under Pressure: Consistently producing high-quality work while operating under tight time constraints.

Learning & Development Opportunities:

• Advanced Software Proficiency: Opportunities to master advanced features in Photoshop, After Effects, and potentially explore Cinema 4D or Sketch.
• Industry-Specific Design: Gaining deeper expertise in designing for the sports and gambling industry, understanding user behavior and preferences in this niche.
• Creative Project Management: Developing skills in managing multiple projects, timelines, and stakeholder expectations.
• Motion Graphics & Animation: Enhancing skills in creating dynamic visual content, which is increasingly important in digital marketing.
• Mentorship: Learning from Senior Designers and Creative Coordinators provides guidance on design best practices, career development, and navigating the company's creative operations.

📝 Enhancement Note: Challenges and growth opportunities are extrapolated from the role's responsibilities, required skills, and the company's operational context.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to adapt a design based on unexpected feedback or a change in brief. How did you handle it, and what was the outcome?" (Assesses adaptability, problem-solving, and communication under pressure.)
• "Describe your process for creating a visual asset for a social media campaign. What steps do you take from brief to final delivery?" (Evaluates workflow management, creative process, and understanding of platform requirements.)
• "How do you ensure your designs align with brand guidelines while still being innovative and engaging?" (Tests understanding of brand integrity and creative thinking within constraints.)
• "Walk me through a project in your portfolio that showcases your photo manipulation skills. What were the challenges, and how did you overcome them?" (Focuses on technical skill demonstration and problem-solving.)

Company & Culture Questions:

• "What do you know about bet365 and our market position?" (Assesses research and genuine interest.)
• "How do you embody the 'Never Ordinary' value in your creative work?" (Tests cultural fit and understanding of the company's ethos.)
• "Describe your experience working in a team environment and collaborating with others." (Evaluates teamwork and interpersonal skills.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type or chronologically.
• Tell a Story: For each key piece, explain the brief, your creative process, the tools used, your specific contributions, and the final outcome or impact.
• Highlight Key Skills: Explicitly point out examples demonstrating your photo manipulation, Photoshop, and After Effects proficiency.
• Showcase Adaptability: Include projects that show your ability to work with different styles and meet diverse requirements.
• Be Prepared for Technical Questions: Anticipate questions about your software techniques and problem-solving approaches.
• Engage and Discuss: Treat the portfolio review as a collaborative discussion, not just a presentation. Be open to questions and feedback.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements and implied challenges of this Creative Designer role within bet365, focusing on portfolio presentation, technical skills, and cultural fit.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on SmartRecruiters.
• Tailor Your CV: Ensure your resume highlights your experience with photo manipulation, Photoshop, After Effects, and other relevant design software. Quantify achievements where possible (e.g., "designed X assets per week," "contributed to campaigns that saw Y% increase in engagement").
• Curate Your Portfolio: Select your strongest, most relevant work. Ensure it clearly demonstrates your photo manipulation skills and includes examples of designs for digital platforms like websites, social media, and affiliate banners. Prepare to discuss your process for each piece.
• Research bet365: Understand their brand, their market position, and their "Never Ordinary" culture. Familiarize yourself with their current marketing campaigns and website design.
• Prepare for a Design Challenge: Be ready to demonstrate your skills through a practical exercise or by thoroughly discussing your portfolio and design process. Practice articulating your creative decisions and problem-solving approaches.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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