Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Air Apps

Location: Lisbon, Portugal

Job Type: FULL_TIME

Category: Creative & Design Operations

Date Posted: 2026-04-28

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Shape and evolve Air Apps' brand identity through compelling visual design across digital and print mediums.

• Collaborate with Marketing, Product, and Content teams to translate strategic objectives into impactful visual assets for campaigns and user experiences.

• Drive design iteration and refinement using user insights and performance metrics to optimize visual engagement and effectiveness.

• Ensure consistent brand representation and high-quality output across all touchpoints by adhering to established design guidelines and best practices.

• Leverage proficiency in industry-standard design software to produce versatile assets for web, social media, email, and physical collateral.

📝 Enhancement Note: While the job title is "Creative Designer," the responsibilities and collaboration with Marketing, Product, and Content teams, along with the emphasis on user insights and performance metrics, indicate a role that bridges creative execution with GTM (Go-To-Market) operations and user experience optimization. This role is crucial for visually communicating the company's value proposition and ensuring brand consistency across all customer touchpoints, making it relevant to GTM and Marketing Operations.

📈 Primary Responsibilities

• Develop and meticulously maintain a consistent visual identity for Air Apps, ensuring adherence to brand guidelines across all platforms and collateral.

• Design and produce a wide array of engaging graphics, illustrations, infographics, and layouts specifically tailored for digital marketing campaigns, social media engagement, email marketing outreach, and print materials.

• Foster strong cross-functional partnerships with Marketing, Product Management, and Content teams, translating complex requirements into visually compelling and effective design solutions that support business objectives.

• Proactively iterate on design concepts and final assets based on constructive feedback from stakeholders, user insights, and performance data analysis to enhance visual impact and conversion rates.

• Conduct rigorous design quality assurance checks across all channels to guarantee a high standard of visual execution and brand integrity for all delivered assets.

• Expertly utilize industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, to create, optimize, and deliver assets in various formats suitable for diverse applications.

📝 Enhancement Note: The emphasis on iterating designs based on user insights and performance metrics, along with collaborating with Marketing and Product teams, points to a need for the designer to understand the impact of their work on conversion rates and user engagement. This suggests a responsibilities that extend beyond pure aesthetics to include data-informed design optimization, a key aspect of GTM and Marketing Operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, or a closely related field, providing a foundational understanding of design principles and theory.

Experience: Approximately 3 years of hands-on experience in creating and delivering design assets specifically for digital marketing campaigns, social media platforms, and web applications, demonstrating practical application of design skills.

Required Skills:

• Portfolio Excellence: A robust and diverse portfolio showcasing a wide range of successful design projects, demonstrating versatility in style and application across various mediums.

• Brand Stewardship: Proven ability to develop and maintain a consistent visual identity that aligns with established brand guidelines and effectively communicates brand values.

• Digital Design Proficiency: Expertise in crafting engaging graphics, illustrations, infographics, and layouts for web, social media, email campaigns, and print materials.

• Software Mastery: High-level proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, enabling efficient and high-quality asset creation.

• Foundational Design Principles: Strong understanding of typography, color theory, layout composition, and current design best practices to create aesthetically pleasing and effective visuals.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills, with the ability to effectively collaborate with Marketing, Product, and Content teams to achieve shared goals.

• Time Management & Detail Orientation: Strong organizational skills, with the ability to manage multiple projects simultaneously, meet deadlines, and maintain meticulous attention to detail.

Preferred Skills:

• User-Centric Design: Experience or understanding of user experience (UX) principles and how design choices impact user engagement and conversion rates.

• Performance-Driven Design: Familiarity with analyzing design performance metrics and iterating on creative assets to improve campaign effectiveness.

• Motion Graphics/Animation: Basic knowledge or experience in motion graphics or animation (e.g., After Effects) to enhance digital content.

• Web Design Basics: Understanding of web design principles and how design assets integrate within web development frameworks.

📝 Enhancement Note: The requirement for a strong portfolio and proficiency in tools like Figma and Adobe Creative Suite is standard for designers. However, the emphasis on "iterating on designs based on feedback from stakeholders and refine assets using user insights and performance metrics" suggests that candidates with a data-informed approach to design and an understanding of how design impacts business outcomes (like conversion rates) will be highly valued. This hints at a need for GTM alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies in Visual Strategy: Showcase 2-3 detailed case studies demonstrating how your design solutions addressed specific business challenges or marketing objectives, highlighting the process from concept to execution.

• Cross-Channel Asset Examples: Include a variety of assets that prove your ability to create cohesive visuals across different platforms, such as digital ads, social media posts, landing page mockups, and email templates.

• Brand Consistency Demonstration: Present examples where you successfully applied and maintained brand guidelines, or adapted a brand's visual language for a specific campaign or audience.

• Software Proficiency Showcase: Ensure your portfolio clearly illustrates your proficiency in key tools like Figma and Adobe Creative Suite, perhaps by showing before-and-after edits or complex asset creation examples.

Process Documentation:

• Workflow Design & Optimization: Demonstrate your process for taking a design brief from initial concept through to final asset delivery, including stages for feedback, iteration, and quality assurance.

• Collaboration Protocol: Illustrate how you collaborate with cross-functional teams (e.g., marketing, product) to gather requirements, present concepts, and incorporate feedback effectively.

• Performance-Informed Design: Explain your approach to using user insights or performance data (if applicable) to inform design decisions and iterations, showing a commitment to measurable results.

📝 Enhancement Note: For a creative role with GTM implications, the portfolio should not only showcase aesthetic quality but also strategic thinking. Demonstrating how designs contribute to business objectives, user engagement, and brand consistency across various channels is crucial. This aligns with the operational aspect of ensuring creative outputs are effective and measurable.

💵 Compensation & Benefits

Salary Range: €44,000 - €55,000 per year. This range is competitive for a Creative Designer with 2-5 years of experience in Amsterdam, considering the city's cost of living and the tech industry's compensation standards.

Benefits:

• Apple Hardware Ecosystem: Provision of Apple devices for a seamless and integrated work experience.

• Annual Bonus: Performance-based financial incentive, recognizing individual and company achievements.

• Top-tier Health and Life Insurance: Comprehensive coverage for medical needs and financial security for dependents.

• Transportation Budget: Financial support to cover commuting expenses to the on-site office.

• Coverflex Benefits Package: A flexible benefits platform offering allowances for meals, well-being activities, and other personal needs.

• Childcare Support: Assistance to help employees manage childcare responsibilities.

• Air Conference: An annual event fostering team building, collaboration, and professional development through in-person interaction.

• Pension Fund: Contributions towards long-term financial planning and retirement security.

• Urban Sports Club Membership: Access to a variety of sports and fitness facilities to promote an active lifestyle.

• Free Meals at the Hub: Catered meals provided at the office, enhancing convenience and fostering a communal work environment.

Working Hours: 40 hours per week, aligning with standard full-time employment expectations. The on-site nature of the role suggests a structured workday within the office hours.

📝 Enhancement Note: The salary range provided is specific and competitive for the specified region and experience level. The benefits are extensive and reflect a company that invests in employee well-being, work-life balance, and professional development. For an on-site role, the transportation budget and free meals are practical additions that support daily commuting and office life.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-powered Personal & Entrepreneurial Resource Planner - PRP). Air Apps operates in the rapidly evolving AI and productivity software sector, aiming to disrupt traditional resource management. This context implies a culture of innovation, rapid iteration, and a strong focus on user value and market differentiation.

Company Size: While not explicitly stated, the mention of offices in Lisbon and San Francisco, over 100 million downloads, and a "family-founded" ethos suggests a growing, dynamic organization that might be past the startup phase but retains agility. This size typically means a collaborative environment with opportunities for direct impact.

Founded: 2018. This recent founding date indicates a company with a modern approach, likely embracing cutting-edge technologies and agile methodologies. It also suggests a culture that is still maturing and evolving, offering employees a chance to shape its future.

Team Structure:

• Cross-functional Collaboration: The role requires close collaboration with Marketing, Product, and Content teams, indicating a matrixed or project-based team structure common in tech companies.

• Design as a Core Function: The presence of a dedicated Creative Designer role suggests design is valued as a critical component of product development and GTM strategy.

• In-Person Synergy: The on-site requirement in Lisbon emphasizes the company's belief in the power of face-to-face interaction for creativity, problem-solving, and team cohesion.

Methodology:

• AI-Driven Innovation: The company's core mission revolves around AI, suggesting a data-centric and technology-forward approach to problem-solving and product development.

• User-Centric Design Thinking: The emphasis on "empowering people" and "changing lives" points to a strong focus on understanding user needs and delivering solutions that provide tangible value.

• Agile Development & Iteration: Given the tech industry and the company's rapid growth, an agile methodology for product development and marketing campaigns is highly probable, encouraging continuous improvement and adaptation.

Company Website: https://www.airapps.com

📝 Enhancement Note: The company's AI focus and mission to empower users are key cultural drivers. For a designer, this means understanding how to visually represent complex AI capabilities and user benefits in an accessible and engaging way. The self-funded nature and rapid growth suggest a culture of ambitious goals and resourcefulness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level. The "around 3 years of experience" requirement, coupled with the responsibility for shaping brand identity and collaborating across departments, places it beyond an entry-level position. It requires a degree of autonomy and the ability to contribute strategically to GTM efforts through design.

Reporting Structure: While not explicitly stated, a Creative Designer typically reports to a Design Lead, Art Director, or Marketing Manager. Given the collaborative nature, they will also work closely with project managers and team leads within Marketing, Product, and Content.

Operations Impact: The Creative Designer's work directly impacts Air Apps' ability to attract and retain users by creating compelling brand messaging and user interfaces. Effective visual communication is critical for GTM success, influencing brand perception, conversion rates on marketing campaigns, and overall user engagement with the product. Their designs are the visual manifestation of the company's value proposition to its target audience.

Growth Opportunities:

• Senior Creative Designer/Art Director: Progression to a more senior role, leading design projects, mentoring junior designers, and having a greater say in visual strategy.

• Specialization: Developing deep expertise in specific areas like UI/UX design, motion graphics, or brand strategy within the AI/SaaS product space.

• Cross-Functional Leadership: Transitioning into roles with broader marketing or product ownership, leveraging design acumen to influence overall GTM strategy and product development.

• Impact on Product Evolution: Contributing to the visual design of the core PRP product, directly influencing millions of users' experience with AI-powered planning tools.

📝 Enhancement Note: The role offers a clear path for growth within a tech-focused design career. The emphasis on user insights and performance metrics suggests opportunities to develop skills in data-driven design, which is increasingly valuable in GTM and operations roles.

🌐 Work Environment

Office Type: The role is explicitly stated as "fully onsite" in Lisbon, Portugal. This indicates a traditional office environment where in-person collaboration is prioritized.

Office Location(s): Lisbon, Portugal. This vibrant European capital offers a rich cultural experience, a growing tech scene, and a strong talent pool. The company is also open to supporting relocation efforts.

Workspace Context:

• Collaborative Hub: The on-site requirement suggests a dynamic office space designed to foster collaboration, brainstorming, and spontaneous interactions among team members.

• Tool & Technology Access: Employees will have access to high-quality work tools, including Apple hardware and industry-standard design software, facilitating efficient and creative work processes.

• Team Interaction: Opportunities for direct mentorship, feedback, and team-building activities with colleagues from various departments, including Marketing, Product, and Content.

Work Schedule: A standard 40-hour work week is expected, with the on-site presence indicating a structured daily schedule within typical business hours in Portugal.

📝 Enhancement Note: The emphasis on an "on-site" role in Lisbon, coupled with relocation support, signals a company that values in-person collaboration and team synergy. For a designer, this environment can foster creativity through direct interaction and shared physical space, which is often beneficial for visual brainstorming and feedback sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discussing key projects, design process, and how your work has driven results. Expect questions about your approach to brand consistency, user insights, and collaboration.

• Skills Assessment/Challenge: Potentially a practical design exercise or case study that simulates real-world tasks, evaluating your problem-solving skills, design execution, and ability to work under constraints.

• Team/Hiring Manager Interview: A discussion focusing on cultural fit, collaboration style, motivation, and deeper insights into your experience and how you would contribute to Air Apps' GTM and product development efforts.

• Final Round: May involve meeting with senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to meet the job requirements, focusing on digital marketing, social media, and web assets. Showcase variety and impact.

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions you implemented, and the outcomes or impact (e.g., improved engagement, conversion).

• Highlight Process & Collaboration: Show your iterative process, how you incorporated feedback, and how you collaborated with other teams (Marketing, Product). Use Figma and Adobe Creative Suite examples effectively.

• Quantify Impact: Where possible, include metrics or user insights that demonstrate the effectiveness of your designs. This shows a GTM-oriented mindset.

• Brand Consistency Focus: Ensure examples clearly show your understanding and application of brand guidelines, or how you adapted them strategically.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying the core problem and objectives.

• Mimic Workflow: Structure your approach to mirror your typical workflow, including initial ideation, sketching, digital execution, and refinement.

• Articulate Rationale: Be prepared to explain every design decision, linking it back to the brief, user needs, and brand objectives.

• Time Management: Practice completing design tasks within a given timeframe, as this will be a key assessment criterion.

📝 Enhancement Note: The interview process likely emphasizes not just creative talent but also the ability to integrate design into business objectives. A strong portfolio that demonstrates a data-informed, collaborative, and results-oriented approach to design will be key. The "Application Disclaimer" about AI use is a critical point to note for all applicants.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, digital art), Illustrator (vector graphics, logos, illustrations), and InDesign (layout design for print and digital).

• Figma: A collaborative interface design tool crucial for UI/UX design, prototyping, and component-based design systems, enabling real-time teamwork and efficient asset handoff.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): While not directly used for design creation, understanding how to access and interpret data from these platforms can inform design decisions and demonstrate the impact of creative assets on website traffic, conversions, and user behavior.

• Social Media Analytics Tools: Familiarity with built-in analytics on platforms like Instagram, Facebook, and LinkedIn to understand content performance and audience engagement.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): While the designer won't manage these, understanding how designed assets (emails, landing pages) are implemented and tracked within these systems is beneficial for ensuring technical feasibility and optimal campaign performance.

• Project Management Tools (e.g., Asana, Jira): Essential for managing design tasks, tracking progress, collaborating with teams, and meeting deadlines within the broader project lifecycle.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. A candidate who can also demonstrate an understanding of how their designs integrate with marketing automation, web analytics, and project management workflows will be significantly more valuable, bridging the gap between creative execution and GTM operations.

👥 Team Culture & Values

Operations Values:

• Think Bigger, Move Faster: Embracing ambitious goals and an agile mindset to drive innovation and rapid product development. This translates to a proactive and dynamic work environment.

• Creative Force & Passion: Encouraging employees to be passionate contributors, driving creative solutions and actively shaping products that impact users globally.

• Challenging the Status Quo: A culture that values innovation, questioning existing methods, and pushing the boundaries of what's possible with AI technology.

• Data-Driven Decision Making: Implicit in an AI-focused company, decisions are likely informed by data and user insights to ensure effectiveness and ROI.

• Collaboration & Inclusivity: A commitment to fostering a diverse, inclusive, and equitable workplace where all voices are heard and valued, with a strong emphasis on in-person teamwork.

Collaboration Style:

• Cross-Functional Synergy: A highly collaborative approach where designers work hand-in-hand with Marketing, Product, and Content teams to ensure cohesive messaging and user experience.

• Feedback-Oriented: An environment that encourages constructive feedback loops to iterate on designs and ensure optimal outcomes.

• In-Person Dynamics: The on-site requirement suggests a preference for direct communication, brainstorming sessions, and building strong interpersonal relationships for efficient problem-solving.

📝 Enhancement Note: The company's values emphasize innovation, speed, and user impact. For a designer, this means being comfortable with rapid iteration, contributing creative ideas that align with ambitious goals, and working closely with GTM teams to ensure visual assets effectively communicate the product's value and drive user acquisition/engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Effectively maintaining Air Apps' core brand identity while creating diverse assets for various marketing campaigns and platforms, each with its own specific requirements.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving marketing strategies, product updates, and performance feedback, requiring efficient design processes and a flexible mindset.

• Visualizing Complex AI Concepts: Translating the abstract nature of AI-powered planning into clear, engaging, and understandable visuals for a broad audience.

• On-site Collaboration in a Global Company: Maximizing the benefits of in-person collaboration in Lisbon while effectively communicating and integrating with potentially remote or distributed teams in other locations (e.g., San Francisco).

Learning & Development Opportunities:

• Advanced Design Software Skills: Deepening expertise in Figma for design systems and advanced prototyping, or exploring new tools and techniques in the Adobe Suite.

• GTM & Marketing Operations Acumen: Gaining a better understanding of marketing campaign performance, user acquisition funnels, and how design directly contributes to business KPIs.

• Brand Strategy Contribution: Growing from execution to strategic input on brand direction and visual storytelling.

• Mentorship & Skill Sharing: Learning from experienced colleagues in design, marketing, and product development within a collaborative on-site environment.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also strategically minded and adaptable. The growth opportunities point towards developing a well-rounded profile that combines creative expertise with an understanding of business operations and marketing effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance brand guidelines with the specific needs of a marketing campaign. How did you ensure consistency while still meeting campaign objectives?" (Assesses GTM alignment, brand stewardship, and problem-solving.)

• "Walk us through a project where you used user feedback or performance metrics to iterate on a design. What was the impact?" (Evaluates data-informed design approach and iterative process.)

Company & Culture Questions:

• "Based on your understanding of Air Apps, what do you think are the key visual elements that should define our brand identity?" (Assesses research, brand understanding, and strategic thinking.)

• "How do you see your role contributing to the 'Think Bigger, Move Faster' and 'Creative Force' values at Air Apps?" (Evaluates cultural fit and proactive contribution.)

Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest projects that demonstrate both creative excellence and measurable results or strategic thinking.

• Structure Your Narrative: For each case study, clearly outline the Problem, Your Role, Solution (design process, tools used), and Results/Impact.

• Showcase Process: Highlight your iterative design process, tool proficiency (Figma, Adobe Suite), and how you incorporated feedback.

• Quantify Where Possible: If you have data on engagement, conversion, or other KPIs influenced by your designs, present it clearly.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges faced, and how you would adapt to Air Apps' specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, collaboration abilities, and an understanding of how design supports GTM objectives. The emphasis on AI and rapid iteration means candidates should be prepared to discuss how they adapt and innovate within such an environment.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume & Cover Letter: Highlight your experience with digital marketing assets, social media content, web design, and proficiency in Adobe Creative Suite and Figma. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that showcase your best work, emphasizing brand consistency, collaboration, and any measurable impact. Ensure it clearly demonstrates your design process and tool usage.

• Prepare Your Presentation: Practice articulating your design process and the impact of your work. Be ready to discuss how you would approach designing for an AI-powered productivity app.

• Research Air Apps: Understand their mission, product, and current marketing efforts to tailor your application and interview responses to their specific needs and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. This includes the specific interpretation of "Creative Designer" within a GTM context and the on-site requirements.