Creative Designer (AppLovin)

📍 Job Overview

Job Title: Creative Designer (AppLovin)

Company: Maneuver Marketing

Location: Philippines

Job Type: FULL_TIME

Category: Creative & Marketing Operations

Date Posted: March 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the production of high-impact, interactive ad creatives specifically for AppLovin placements, driving significant lifts in Click-Through Rates (CTR) and downstream conversions.

• Develop and iterate on Middle-of-Funnel (MOF) and Bottom-of-Funnel (BOF) AppLovin creatives, HTML end cards, and interactive static assets that demonstrably outperform traditional ad formats.

• Collaborate closely with Performance Marketing, Growth Strategists, and Creative Strategy teams to translate creative briefs into high-performing, data-informed ad executions with speed and consistency.

• Leverage cutting-edge AI design tools to accelerate concepting, execution, and the generation of creative variations, pushing the boundaries of interactive, conversion-driven creative systems.

• Contribute to a data-driven marketing environment, utilizing OKRs and KPIs to measure and optimize creative performance, focusing on metrics like CTR, CVR, and engagement rates.

📝 Enhancement Note: This role is positioned as a specialized "Performance Designer" focused on the AppLovin platform, indicating a need for deep understanding of its specific creative formats, technical requirements, and performance optimization strategies. The emphasis on AI tools suggests a forward-thinking approach to creative production, requiring adaptability and a willingness to experiment.

📈 Primary Responsibilities

• Design and produce net-new MOF and BOF creatives, optimized for AppLovin placements and inventory, across static, interactive HTML, GIF, and short-form video formats on a weekly basis.

• Translate creative briefs, intent signals, offers, and messaging angles into high-performing ad executions with speed and consistency, ensuring alignment with campaign objectives.

• Build and deploy HTML-based interactive creatives, converting static concepts into engaging experiences such as tap, swipe, reveal, and demo-style interactions that significantly outperform static CTR benchmarks.

• Develop landing-page-style and end-card-style HTML units specifically for AppLovin environments, adhering to technical specifications like file size limits, MRAID v2.0, and single-file packaging.

• Rapidly iterate on designs based on performance data, including CTR, CVR, engagement rate, and creative fatigue signals, in close collaboration with Growth and Media teams to identify and scale winning formats.

• Create diverse multi-format assets, including high-quality statics, animated GIFs, and short looping videos, specifically for AppLovin, encompassing product unboxing, demo, testimonial, and landing-style creatives.

• Seamlessly embed video or GIF elements into HTML ad units and utilize AI design tools (including Nano Banana Pro) to accelerate concepting, generate variations, backgrounds, compositions, and visual treatments.

• Ensure rigorous quality assurance (QA) pass rates for all HTML creatives across AppLovin environments, maintaining brand consistency, product clarity, and a strong focus on conversion.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization. The emphasis on "weekly production," "rapid iteration," and "AI-augmented workflows" suggests a high-volume, fast-paced environment where efficiency and data-driven adjustments are paramount.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for roles of this nature, demonstrating a foundational understanding of design principles and digital marketing concepts.

Experience: 2-5 years of proven experience in creative design, with a strong emphasis on performance marketing and digital ad creation.

Required Skills:

• Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar mobile advertising networks.

• Strong HTML creative build capability, with a portfolio showcasing interactive ad units or end cards.

• Demonstrated ability to transform static designs into high-CTR interactive experiences.

• Solid foundation in static image design, GIF creation, and short-form video editing for digital advertising.

• Experience creating a variety of ad formats including landing-page-style, product demo, unboxing, and testimonial creatives.

• Proficiency with AI design tools, with specific mention of Nano Banana Pro, and a willingness to leverage AI for creative workflows.

• Understanding of AppLovin creative specifications, including end card dimensions, file size limits, and MRAID v2.0 compliance.

Preferred Skills:

• Experience using AppLovin's End Card (EC) Builder or equivalent HTML preview tools.

• Advanced AI workflow skills, potentially involving multiple tools or custom automation for enhanced efficiency and creative output.

• Familiarity with A/B testing methodologies for creative optimization and conversion rate optimization (CRO) principles.

• Experience in the Health & Wellness or Home & Furniture verticals, as these are mentioned as areas of focus for AppLovin's interactive pages.

📝 Enhancement Note: The "What You Bring" section directly translates into required skills. The "Bonus" points are critical preferred skills that can significantly differentiate candidates, indicating a desire for individuals who are not only proficient but also innovative and experienced with the specific platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-5 years of experience in performance creative design, with a significant emphasis on mobile ad networks like AppLovin.

• Demonstrable examples of interactive HTML ad units and end cards, clearly outlining the creative concept, technical execution, and any performance improvements achieved.

• Case studies detailing the process of converting static designs into dynamic, interactive experiences, highlighting the specific interactions and user engagement strategies employed.

• A collection of multi-format assets, including high-quality static ads, animated GIFs, and short-form videos, tailored for mobile advertising platforms.

Process Documentation:

• Documented workflows for the rapid iteration and production of ad creatives, demonstrating an ability to meet weekly asset shipment targets.

• Examples of how performance data (CTR, CVR, engagement rate) has been used to inform and drive creative changes and optimizations.

• Evidence of experience with AI-augmented creative workflows, including how AI tools were used for concepting, variation generation, or efficiency gains.

• Clear understanding and adherence to technical specifications for ad platforms, particularly AppLovin's requirements for HTML creatives, MRAID v2.0, and end card development.

📝 Enhancement Note: The role's focus on performance and iteration means the portfolio should not just showcase aesthetics but also measurable results. A strong emphasis on "interactive experiences" and "AI-augmented workflows" suggests a need for candidates to highlight their innovative approaches and technical proficiency.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience (2-5 years), the location (Philippines), and the specialized nature of AppLovin creative production, a competitive salary range for a remote Creative Designer in the Philippines would typically fall between PHP 60,000 to PHP 120,000 per month. This range accounts for the demand for performance-focused creative skills and the remote work arrangement, which often commands a premium.

Benefits:

• Fully Remote Work Arrangement: Flexibility to work from anywhere within the eligible regions (Philippines, EU, UK, Indonesia).

• Performance-Based Incentives: Potential for bonuses tied to Key Objectives and Key Performance Indicators (OKRs/KPIs) related to creative performance and efficiency.

• Professional Development: Opportunities to work with cutting-edge AI design tools and advanced creative systems, fostering continuous learning and skill enhancement.

• Collaborative Environment: Work alongside experienced Performance Marketing and Growth Strategists, fostering a culture of shared learning and best practice exchange.

• Health & Wellness Focus: Contribution to a company that provides conscious, high-quality, and innovative supplement products, aligning with a health-conscious ethos.

• Potential for Growth: As part of a rapidly growing DTC brand, there are opportunities to expand responsibilities and advance within the creative or marketing teams.

Working Hours: 40 hours per week, with flexibility often provided due to the remote nature of the role, allowing for efficient time management to meet production deadlines.

📝 Enhancement Note: As specific salary and benefits were not provided, this section is an estimate based on industry benchmarks for a remote, mid-level creative role in the Philippines, considering the specialized skill set. The benefits are inferred from the company's mission and the nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Direct-to-Consumer - DTC), Health & Wellness Supplements.

Company Size: Maneuver Marketing has scaled rapidly, evidenced by their USD$100M+ in annual sales and recognition from The Financial Times as a High-Growth Company. While an exact employee count isn't provided, their growth trajectory suggests a dynamic, expanding organization, likely ranging from 50-250 employees.

Founded: The company was founded approximately 5 years ago, indicating a relatively young but highly successful and agile organization.

Team Structure:

• The Creative Designer will be part of a performance-focused marketing team, working closely with Growth Strategists, Performance Marketing specialists, and Creative Strategy leads.

• There's an existing Performance Designer who manages Meta/social statics, landing pages, and CRO, suggesting a collaborative "sibling" relationship where knowledge, asset libraries, and learnings are shared across channels.

Methodology:

• Data-Driven Decision Making: The company explicitly states they are "OKRs, KPIs & data-driven," emphasizing a "Math Men" approach over traditional "Mad Men" creative styles. Performance metrics are central to success.

• Agile Creative Production: The emphasis on weekly asset production, rapid iteration, and leveraging AI tools points to an agile and experimental approach to creative development.

• Performance Optimization: A core methodology is the continuous testing and optimization of creatives based on performance data to drive CTR and conversion rates.

• Systematic Growth: The company has a proven track record of scaling DTC brands, indicating a systematic, replicable approach to growth marketing.

Company Website: https://maneuvermarketing.com/

📝 Enhancement Note: The company's rapid growth and recognition highlight a culture of high performance, innovation, and data-centricity. The "Math Men" versus "Mad Men" distinction is crucial for understanding expectations around creative output – it must be both visually compelling and demonstrably effective.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Designer, specifically within the realm of Performance Marketing and Creative Operations. The responsibilities indicate ownership over a critical aspect of the Go-To-Market (GTM) strategy—ad creative production for a key platform (AppLovin). The expectation is for an individual contributor who can independently produce high-quality, data-informed assets.

Reporting Structure: The Creative Designer will likely report to a Creative Lead, Head of Performance Marketing, or a Growth Strategy Manager. They will work closely with a "sibling" Performance Designer, suggesting a peer-level collaboration within the broader marketing function.

Operations Impact: The impact of this role is direct and measurable on revenue generation. By designing high-performing, interactive ad creatives for AppLovin, the designer directly influences:

• Customer Acquisition Cost (CAC): Improved CTR and conversion rates can lower the cost of acquiring new customers.

• Return on Ad Spend (ROAS): More effective creatives lead to better campaign performance and higher ROAS.

• Conversion Volume: Directly contributes to increasing daily orders and overall sales figures.

• Brand Visibility & Engagement: Innovative creatives can capture user attention more effectively within competitive app environments.

Growth Opportunities:

• Specialization: Deepen expertise in AppLovin creative production and interactive ad formats, potentially becoming a subject matter expert.

• AI Creative Leadership: Lead the integration and advancement of AI tools within the creative workflow, potentially developing new AI-driven creative systems.

• Cross-Channel Expansion: Transition to designing creatives for other performance channels (Meta, Google, TikTok) or expand into CRO and landing page design, building on the existing Performance Designer's responsibilities.

• Creative Strategy: Move into a more strategic role, contributing to the overall creative direction and testing frameworks for marketing campaigns.

• Team Leadership: As the team grows, opportunities for a Senior Creative Designer role or even a Creative Lead position may emerge.

📝 Enhancement Note: The role is deeply embedded in the GTM and performance marketing operations. The growth path emphasizes specialization and leveraging new technologies like AI, aligning with industry trends in MarTech and creative automation.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce, with team members working from various locations within the approved countries.

Office Location(s): The role is open to candidates in the Philippines, European Union, United Kingdom, and Indonesia. This broad geographical reach suggests a global operational footprint for the company.

Workspace Context:

• Digital Collaboration: The primary mode of interaction will be through digital collaboration tools (e.g., Slack, Zoom, Asana, etc.), requiring strong remote communication skills.

• Operations Tool Access: Employees will be provided with access to necessary design software, AI tools, and project management platforms to perform their duties effectively.

• Cross-Functional Interaction: Opportunities for interaction with Performance Marketing, Growth Strategists, and Creative Strategy teams will primarily be through scheduled meetings, asynchronous communication, and shared project spaces.

• Data-Centric Culture: The work environment is characterized by a strong emphasis on data analysis, performance tracking, and continuous improvement, fostering a culture of accountability and results.

Work Schedule: A standard 40-hour work week is expected. While fully remote, adherence to core working hours or availability for key team meetings may be required, depending on time zone coordination needs. The emphasis on rapid iteration and weekly production suggests a need for efficient time management and proactive work habits.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline, excellent asynchronous communication skills, and proficiency with remote collaboration tools. The company's data-driven culture implies a structured approach to task management and performance monitoring.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and alignment with the role's requirements.

2. Hiring Manager Interview: A conversation with the hiring manager to discuss your experience, motivations, and understanding of performance creative design, particularly for platforms like AppLovin. This may include scenario-based questions about creative challenges.

3. Portfolio Review & Skills Assessment: A dedicated session where you will walk through your portfolio, highlighting specific projects that demonstrate your proficiency in HTML, interactive design, AI tool usage, and performance-driven iteration. This may involve a practical design challenge or a case study presentation.

4. Team/Cross-Functional Interview: An opportunity to meet with potential collaborators (e.g., Growth Strategists, Performance Marketers) to assess cultural fit, collaboration style, and ability to integrate feedback.

5. Final Interview/Offer: A concluding discussion, potentially with senior leadership, to finalize the decision and extend an offer.

Portfolio Review Tips:

• Curate for Relevance: Select projects that specifically showcase your experience with AppLovin, HTML creatives, interactive elements, and performance-driven design. Prioritize examples that demonstrate measurable results (e.g., improved CTR, CVR).

• Highlight Process & Rationale: For each project, clearly explain your design process, the problem you were solving, your creative decisions, the tools used (especially AI), and the outcomes achieved. Quantify results wherever possible.

• Showcase Technical Skills: Include examples of your HTML coding capability for ads, interactive end cards, or landing pages. Demonstrate your understanding of platform specifications and constraints.

• Demonstrate AI Proficiency: Feature projects where AI tools were utilized. Explain how you leveraged AI to enhance efficiency, generate variations, or achieve specific design outcomes.

• Prepare for Case Studies: Be ready to discuss a specific project in detail, acting as if it's a "brief to launch" scenario, detailing your approach to creative strategy, execution, and optimization.

Challenge Preparation:

• Understand AppLovin Ecosystem: Familiarize yourself with AppLovin's ad formats, best practices for interactive creatives, and common pitfalls. Research successful Health & Wellness and Home & Furniture campaigns on the platform.

• HTML & Interactivity Skills: Brush up on your HTML, CSS, and basic JavaScript for ad creation. Practice building simple interactive elements like tap-to-reveal, swipeable carousels, or simple animations.

• AI Tool Exploration: Experiment with various AI design tools, including any mentioned like Nano Banana Pro, to understand their capabilities and limitations for ad creative production.

• Performance Metrics: Be prepared to discuss how you interpret and use metrics like CTR, CVR, engagement rate, and creative fatigue to inform your design decisions.

📝 Enhancement Note: The emphasis on a "portfolio review" and "skills assessment" strongly suggests that practical demonstration of skills, particularly HTML and AI tool usage, will be a critical component of the interview process. Candidates should prepare to "show, not just tell."

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects) is standard for static and motion graphics.

• HTML/Web Development: Visual Studio Code, Sublime Text, or similar IDEs for HTML, CSS, and JavaScript development.

• AI Design Tools: Nano Banana Pro is explicitly mentioned. Expect proficiency with other AI-powered design assistants for image generation, variation creation, and workflow acceleration.

• Prototyping/Animation: Tools like Adobe Animate or similar for GIF and short-form video creation.

Analytics & Reporting:

• Platform Analytics: Understanding and utilizing AppLovin's internal analytics to track creative performance (CTR, CVR, engagement).

• Data Visualization Tools: Potentially familiarity with tools like Tableau, Power BI, or Google Data Studio if reporting on campaign performance beyond platform specifics.

CRM & Automation:

• Project Management: Tools like Asana, Trello, Jira, or Monday.com for managing creative briefs, production workflows, and asset delivery.

• Communication: Slack, Microsoft Teams, or similar for real-time team collaboration.

📝 Enhancement Note: The explicit mention of "Nano Banana Pro" and "AI Design Tools" indicates a strong emphasis on leveraging AI in the creative workflow. Proficiency in HTML and understanding of platform-specific technical requirements (MRAID v2.0, file size limits) are crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A core value is the commitment to using data (OKRs, KPIs) to guide all creative decisions and measure success, prioritizing measurable impact over purely aesthetic appeal.

• Performance & Efficiency: The team values speed, consistency, and the ability to rapidly iterate on creatives to achieve optimal performance metrics. Efficiency in production workflows, especially with AI, is highly prized.

• Experimentation & Innovation: There's a culture of pushing boundaries, particularly in interactive and AI-augmented creative formats, encouraging continuous learning and testing of new approaches.

• Collaboration & Communication: As a remote team, open communication, proactive feedback exchange, and effective collaboration across different functions (Marketing, Growth, Strategy) are essential.

• Customer Focus: The company's mission to provide high-quality, innovative health supplements reflects a commitment to delivering value and positive impact to consumers.

Collaboration Style:

• Asynchronous & Synchronous: A blend of real-time (video calls, Slack) and asynchronous communication (project management tools, shared documents) will be used.

• Feedback-Oriented: Expect regular feedback loops from Performance Marketing, Growth Strategists, and Creative Strategy to refine creatives and optimize performance.

• Knowledge Sharing: The culture encourages sharing learnings, best practices, and insights from creative testing and AI tool experimentation across the team.

• Cross-Functional Integration: Close collaboration with teams responsible for campaign strategy, media buying, and data analysis to ensure creative output directly supports business objectives.

📝 Enhancement Note: The "Math Men" vs. "Mad Men" analogy is key here. It signifies a culture that values ROI and measurable outcomes as much as, if not more than, traditional creative prestige. Adaptability and a results-oriented mindset are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: The demand for weekly asset production and rapid iteration can be demanding, requiring efficient workflow management and prioritization skills.

• Platform Specificity: Mastering the nuances and technical requirements of AppLovin's creative ecosystem, including its interactive formats and MRAID v2.0 compliance, presents a learning curve.

• AI Integration Mastery: Effectively leveraging AI tools for creative generation and workflow acceleration requires continuous learning and experimentation to stay ahead of evolving capabilities.

• Balancing Creativity and Performance: Consistently producing visually appealing creatives that also meet strict performance metrics and conversion goals can be a complex balancing act.

• Remote Collaboration Dynamics: Maintaining strong communication and collaboration within a fully remote, distributed team requires proactive effort and excellent interpersonal skills.

Learning & Development Opportunities:

• Advanced AI Creative Workflows: Deepen expertise in utilizing AI for complex creative tasks, potentially developing custom AI solutions or advanced automation techniques.

• AppLovin Platform Expertise: Become a go-to expert for AppLovin creative best practices, new format adoption, and performance optimization strategies.

• Interactive Design Specialization: Develop advanced skills in creating compelling and high-converting interactive ad experiences beyond basic formats.

• Cross-Channel Experience: Gain exposure to and potentially contribute to creative production for other performance marketing channels.

• Data Analysis for Creatives: Enhance skills in interpreting complex performance data and translating insights into actionable creative strategies.

📝 Enhancement Note: The challenges are framed as opportunities for skill development and growth, particularly in areas like AI and platform-specific optimization, aligning with the company's innovative and data-driven culture.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an interactive ad creative that significantly outperformed a static version. What was your process, and what were the key elements of its success?" (Focus on HTML, interactivity, metrics)

• "How do you approach translating a performance marketing brief with specific MOF/BOF intent signals into a compelling ad creative for a platform like AppLovin?" (Focus on strategy, platform understanding, data interpretation)

Company & Culture Questions:

• "What do you know about Maneuver Marketing and our mission in the Health & Wellness DTC space?" (Demonstrate research, alignment with company values)

• "How do you see your role contributing to our data-driven, 'Math Men' approach to marketing?" (Understanding of company culture, focus on results)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the brief, your creative process (including AI usage), the technical execution (HTML, interactivity), and the measurable results (CTR, CVR lifts).

• Highlight AppLovin Relevance: Emphasize any projects specifically for mobile ad networks or those that adhere to platform specifications. If no direct AppLovin experience, draw parallels to similar networks.

• Demonstrate Interactive Skills: Be ready to briefly explain or even demo the interactive elements of your work. Show the user journey and engagement points.

• Quantify Everything: Use numbers to showcase impact. Instead of "improved performance," say "achieved a 25% lift in CTR and a 10% increase in CVR compared to the baseline static ad."

• Showcase AI Integration: Point out specific instances where AI tools were used and explain the tangible benefits (e.g., "AI generated 50 background variations, allowing us to test more options in less time").

📝 Enhancement Note: The interview preparation advice focuses on practical demonstration of skills, data-driven thinking, and an understanding of the specific platform and company culture, emphasizing that candidates need to be prepared to "show their work" and quantify their impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Ashby.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with performance creative design, HTML ad building, interactive elements, and AI design tools, specifically mentioning any experience with AppLovin or similar ad networks.

• Resume Optimization: Ensure your resume clearly lists relevant skills and quantifies achievements with metrics related to CTR, CVR, or other performance indicators. Use keywords like "Performance Creative," "HTML Ads," "Interactive Creatives," "AppLovin," and "AI Design Tools."

• Portfolio Walkthrough Preparation: Prepare to present 2-3 key projects from your portfolio that best demonstrate your capabilities in HTML, interactive design, AI usage, and performance optimization. Be ready to articulate your process and quantify results.

• Company Research: Thoroughly research Maneuver Marketing, their DTC brands, their mission, and their stated data-driven culture. Understand the Health & Wellness market and the role of performance marketing within it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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