Creative Design Strategist

📍 Job Overview

Job Title: Creative Design Strategist

Company: Urban Talkies

Location: New Delhi, Delhi, India

Job Type: Full-Time

Category: Creative Operations / GTM Creative Strategy

Date Posted: May 08, 2026

Experience Level: 1-3 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative design strategies that align with brand aesthetics and drive impactful visual storytelling across digital platforms.

• Lead the integration of AI workflows to enhance design execution speed and efficiency, optimizing the creative production lifecycle.

• Manage and mentor a team of design executives and interns, ensuring collaborative project delivery and adherence to quality standards.

• Contribute innovative ideas in brainstorming sessions and collaborate with core teams to amplify brand campaigns through compelling visual content.

• Ensure all designs are optimized for digital engagement, incorporating the latest trends and techniques in visual communication and digital marketing.

📝 Enhancement Note: While the title is "Creative Design Strategist," the inclusion of "AI workflows," "team leadership," and "collaboration with core teams" suggests a role that bridges creative execution with operational efficiency and team management within a GTM context, rather than a purely individual contributor design role. The focus on "amplifying campaigns" and "brands we work for" indicates a strong Go-To-Market (GTM) connection.

📈 Primary Responsibilities

• Design and produce graphics that consistently align with Urban Talkies' brand aesthetic and voice, ensuring visual coherence across all client deliverables.

• Collaborate closely with the core team to conceptualize and develop visual content that effectively amplifies client campaigns and strengthens their brand presence.

• Actively participate in brainstorming sessions, contributing innovative and fresh design concepts, graphics, and layouts to drive compelling visual storytelling.

• Ensure all created designs are optimized for various digital platforms, adhering to the latest design trends, techniques, and best practices for audience engagement.

• Strategically lead and manage AI workflows to accelerate design execution and improve overall creative production efficiency.

• Lead, mentor, and coordinate a team of 3-4 design executives, interns, and freelancers, ensuring smooth workflow, effective coordination, and timely project delivery while upholding high-quality standards.

• Manage multiple design projects simultaneously, effectively prioritizing tasks to meet tight deadlines without compromising creative quality or strategic alignment.

📝 Enhancement Note: The responsibilities highlight a blend of individual creative contribution and team leadership. The emphasis on "amplifying campaigns," "optimizing designs for digital platforms," and "client deliverables" clearly places this role within a GTM and client-facing operations framework. The inclusion of AI workflow leadership is a key differentiator, pointing to an operations-focused approach to creative execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field is typically expected for roles involving strategic design and team leadership.

Experience: Minimum of 1-3 years of professional experience in creative design and graphic design, with a proven track record of executing multiple creative design projects.

Required Skills:

• Proven ability in creative design strategy, conceptualizing and executing innovative visual campaigns.

• Proficiency in standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Strong understanding of digital design principles and how visuals differ across various target audiences and digital platforms.

• Excellent conceptual/visual ability, originality, and a keen eye for detail to ensure creative flair.

• Ability to interact, communicate, and present ideas effectively to stakeholders and team members.

• Experience in leading and managing a small team, including mentorship and workflow coordination.

Preferred Skills:

• Prior experience or a strong understanding of the media production and digital marketing domains.

• Experience with video editing software or motion graphics.

• Knowledge of UX/UI principles for digital content optimization.

• Familiarity with project management tools for tracking design workflows.

📝 Enhancement Note: The experience level (1-3 years) combined with "leadership qualities" and "vision oriented" suggests an aspiring leader or a talented individual ready to take on more responsibility. The emphasis on AI workflows and digital platform optimization points towards a modern GTM operations skillset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of creative design projects, demonstrating versatility across different brands and digital mediums.

• Case studies that highlight your process from concept development to final execution, emphasizing strategic thinking and problem-solving.

• Examples of designs optimized for various digital platforms (social media, websites, digital ads) with explanations of the strategic choices made.

• Demonstrations of your ability to manage multiple projects, showcasing organizational skills and timely delivery.

Process Documentation:

• Showcase examples of how you've developed and executed design workflows, from initial brief to final delivery.

• Illustrate your approach to collaborating with cross-functional teams (e.g., marketing, content, clients) to ensure design alignment and successful campaign execution.

• Provide examples of how you've adapted designs based on feedback, data, or evolving project requirements, demonstrating adaptability.

📝 Enhancement Note: For a Creative Design Strategist role with operational responsibilities, a portfolio is crucial. It should not only showcase aesthetic talent but also strategic thinking, project management capabilities, and an understanding of how design contributes to broader GTM objectives. Highlighting AI integration in the portfolio is a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Creative Design Strategist with 1-3 years of experience in New Delhi, India, and considering the leadership and AI integration aspects, the estimated annual salary range is ₹450,000 - ₹750,000 (approximately $5,400 - $9,000 USD). This range can vary based on the candidate's specific skills, portfolio strength, and the final negotiation.

Benefits:

• Collaborative and supportive work environment that values open communication.

• Healthy work-life balance, promoting well-being and sustained productivity.

• Opportunity to work with a diverse range of clients, from D2C startups to Fortune 500s.

• Exposure to cutting-edge creative techniques, including AI-driven design workflows.

• Potential for professional growth and increased leadership responsibilities within a growing agency.

• Celebration of successes and a supportive approach to learning from mistakes.

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time role. However, the emphasis on a "healthy work-life balance" suggests flexibility might be available, with a focus on output and project completion rather than strict adherence to hourly tracking, common in creative agencies.

📝 Enhancement Note: Salary estimation is based on current market data for similar roles in New Delhi, India, factoring in the specified experience level and the unique responsibilities (team leadership, AI integration). Benefits are drawn directly from the company culture description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video-first Creative Agency / Digital Marketing / Advertising

Company Size: Small, intentional team (likely 10-30 employees based on "small team" and "manage a team of 3-4"). This means a close-knit environment where individual contributions are highly visible and impactful.

Founded: 2015. This indicates a company with established experience, having navigated the evolving digital landscape for over a decade.

Team Structure:

• The Creative Design team is likely small, led by this Strategist, and includes 3-4 direct reports (executives/interns/freelancers).

• This role involves close collaboration with a "core team" and potentially client teams, indicating a cross-functional operational structure.

Methodology:

• Emphasis on a "less is more" philosophy, valuing simplicity and powerful messaging in creative output.

• Collaborative approach with open communication, valuing input from all team members.

• Focus on producing brand films, social content, and digital campaigns, highlighting a GTM-oriented operational focus.

• Embraces a supportive environment for learning from mistakes and celebrating successes.

• Integration of AI workflows to enhance efficiency in creative execution.

Company Website: http://www.urbantalkies.com

📝 Enhancement Note: The company size and culture description paint a picture of a dynamic, agile agency where roles are often multifaceted. The "intentional team" aspect means candidates must be a good cultural fit, aligning with values like collaboration, simplicity, and a positive learning environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "emerging leader" or "mid-level" position. It requires 1-3 years of experience but also explicitly asks for leadership qualities and a desire for a "larger role in the organization." It's a stepping stone to more senior creative strategy or operations management roles.

Reporting Structure: The Creative Design Strategist will likely report to a senior member of the agency's leadership, such as a Creative Director, Head of Content, or Managing Director. They will, in turn, manage a small team of designers.

Operations Impact: This role has a direct impact on the agency's GTM success by creating compelling visuals that drive client campaign performance. Effective design strategy, efficient execution (leveraging AI), and strong team leadership contribute directly to client satisfaction, retention, and the agency's reputation.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, digital campaign strategy, or specific industry verticals (e.g., D2C, Fortune 500 clients).

• Leadership Advancement: Progress to a Creative Director role, managing larger teams and overseeing more complex creative strategies and client accounts.

• Operational Oversight: Transition into a broader operations management role within the agency, focusing on production workflows, resource allocation, and process optimization.

• Skill Development: Enhance skills in areas like motion graphics, advanced digital marketing integration, and client relationship management.

📝 Enhancement Note: The "vision oriented" and "seek a larger role" aspects are critical indicators of growth potential. This role is designed for someone looking to evolve beyond pure design execution into strategic leadership within a creative operations context.

🌐 Work Environment

Office Type: Urban Talkies is based in New Delhi, suggesting a physical office environment. The description of a "collaborative and supportive work environment" implies a shared workspace designed to foster interaction and teamwork.

Office Location(s): B-102, Shivalik, New Delhi, Delhi, 110017, India. This is a specific on-site location.

Workspace Context:

• A dynamic agency setting where collaboration is key, encouraging open communication and idea exchange.

• Access to standard creative software and potentially new AI tools for design execution.

• Opportunities for regular interaction with a small, dedicated team, fostering a strong sense of camaraderie and shared mission.

• The environment is likely fast-paced, requiring adaptability and a proactive approach to project management.

Work Schedule: The role is full-time, likely with standard business hours. However, the emphasis on a "healthy work-life balance" suggests that while deadlines are important, the agency aims to prevent burnout, possibly through flexible scheduling or efficient workflow management (e.g., AI integration).

📝 Enhancement Note: The on-site requirement and emphasis on collaboration indicate that this role thrives in a team-based, in-person setting where spontaneous idea generation and direct communication are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the "Creative Design Strategist" role and Urban Talkies' aesthetic.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, explaining their design process, strategic thinking behind key projects, and how they've managed creative challenges. This is where AI integration and team leadership examples will be crucial.

• Skills Assessment/Case Study: A practical exercise may be given, potentially involving a design challenge or a task related to optimizing a workflow using AI, followed by a presentation of their approach.

• Team/Culture Fit Interview: Discussion with the core team and potentially senior leadership to assess collaboration style, enthusiasm, accountability, and alignment with company values.

• Leadership Discussion: A conversation focusing on leadership potential, team management experience, and vision for growth within the organization.

Portfolio Review Tips:

• Strategic Narrative: Don't just show pretty pictures; tell the story behind each project. Explain the client's objective, your strategic approach, the creative problem-solving involved, and the impact of your design.

• Process Showcase: Include examples of your design process, sketches, mood boards, and iterations. Highlight how you incorporate feedback and adapt your designs.

• AI & Efficiency: Clearly demonstrate how you've used AI tools to enhance creativity, speed up execution, or solve specific design challenges. Quantify improvements if possible.

• Leadership Examples: If possible, include examples of projects where you've guided junior designers or freelancers, showing your ability to mentor and coordinate.

• Brand Alignment: Showcase projects that demonstrate your understanding of how to create visuals that align with diverse brand identities and target audiences.

Challenge Preparation:

• Be prepared to discuss your approach to creative problem-solving, especially for digital campaigns and brand storytelling.

• Familiarize yourself with current design trends and AI tools relevant to creative production.

• Practice articulating your leadership style and how you motivate and manage teams.

• Research Urban Talkies' client work to understand their aesthetic and target industries.

📝 Enhancement Note: The role's blend of strategy, execution, and leadership means the interview process will likely assess all these facets. A strong portfolio that tells a strategic story, showcases process, and highlights leadership/AI integration will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop, Illustrator, and InDesign. Proficiency is a core requirement.

• Figma: A critical tool for collaborative design, prototyping, and UI/UX work, especially for digital platforms.

• AI Workflows: This is a key differentiator. Candidates should be prepared to discuss specific AI tools or platforms used for design generation, enhancement, automation, or workflow acceleration (e.g., Midjourney, DALL-E, Adobe Sensei, or specialized AI design platforms).

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the core design role, but an understanding of how design assets fit into broader marketing automation platforms or CRM-driven campaigns could be a plus.

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite," "Figma," and "AI workflows" means candidates must have practical, demonstrable experience with these technologies. Understanding how these tools integrate into a GTM creative production pipeline is crucial.

👥 Team Culture & Values

Operations Values:

• Simplicity & Impact: A "less is more" philosophy, focusing on creating clear, powerful messages through design.

• Collaboration: Valuing open communication, teamwork, and the input of every team member.

• Creativity & Innovation: Encouraging new ideas, embracing design trends, and exploring AI for enhanced creative output.

• Accountability & Responsibility: Taking ownership of projects from understanding to execution, ensuring timely and quality delivery.

• Growth Mindset: Eagerness to learn, adapt to a fast-paced environment, and take on larger roles.

Collaboration Style:

• Highly collaborative, working closely with a core team and potentially clients.

• Open communication channels are encouraged, fostering a supportive environment for sharing ideas and feedback.

• Team members are expected to be adaptable and willing to work across different projects and tasks.

• A culture that celebrates successes and views mistakes as learning opportunities.

📝 Enhancement Note: The emphasis on "intentional team" and specific cultural values suggests that cultural fit is as important as technical skills. Candidates should demonstrate how they embody these values in their work and team interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client/Brand Needs: Effectively translating diverse client objectives and brand guidelines into compelling designs.

• Managing Team Performance: Motivating and guiding a small team of designers to consistently meet high standards and deadlines.

• Integrating AI Seamlessly: Leveraging AI tools effectively without compromising originality or quality, and staying ahead of evolving AI capabilities.

• Fast-Paced Environment: Adapting to multiple projects, tight deadlines, and evolving client demands common in a creative agency.

• Demonstrating ROI: Articulating the tangible impact of design strategies on campaign performance and client business goals.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in leveraging AI tools for advanced creative production and workflow optimization.

• Strategic Leadership: Developing skills in creative direction, client management, and team leadership.

• Digital Marketing Integration: Deepening understanding of how design contributes to broader digital marketing strategies and campaign success.

• Industry Exposure: Working with a varied client base offers exposure to different industries and market challenges.

• Mentorship: Learning from experienced agency leaders and potentially mentoring junior team members.

📝 Enhancement Note: Identifying these challenges and growth opportunities shows an understanding of the role's complexities and potential career trajectory, crucial for operations professionals seeking progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a creative design strategy for a client's digital campaign. What was your process, and what was the outcome?" (Focus on strategic thinking, problem-solving, and results).

• "How would you leverage AI tools to improve the efficiency of our design team and the quality of our output?" (Demonstrate understanding of AI in operations, efficiency gains, and practical application).

• "Walk us through your process for managing and motivating a team of designers, especially when facing tight deadlines." (Highlight leadership, team management, and problem-solving skills).

Company & Culture Questions:

• "What interests you about Urban Talkies' 'less is more' philosophy and video-first approach?" (Show personal alignment with company values).

• "How do you approach collaboration and feedback within a creative team?" (Demonstrate your teamwork and communication style).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. Start with your strongest, most relevant projects. For each, clearly state the client/objective, your role, the problem, your solution (design strategy and execution), and the results.

• Highlight AI Integration: Dedicate a section or specific examples to showcase how you've used AI. Explain the tool, the task, and the impact (e.g., "Reduced concept generation time by 30% using AI prompts" or "Enhanced image quality for social ads using AI upscaling").

• Leadership Examples: If you have them, include projects where you guided junior designers or managed creative workflows. Explain your role in coordination and quality assurance.

• Conciseness: Be prepared to present your portfolio within a given timeframe, focusing on the most impactful aspects. Practice your narrative.

📝 Enhancement Note: Tailoring preparation to the specific blend of creative strategy, operational efficiency (AI), and team leadership is key for this role. Demonstrating an understanding of GTM objectives through design will be a significant advantage.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your resume and a link to your digital portfolio at hr@urbantalkies.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of your creative design strategy, your process for developing and executing designs for digital platforms, and your experience with AI workflows. Quantify any efficiency gains or impact where possible.

• Resume Optimization: Tailor your resume to highlight keywords such as "Creative Design Strategy," "Graphic Design," "AI Workflows," "Team Leadership," "Digital Content Creation," and any relevant software proficiencies (Adobe Creative Suite, Figma). Emphasize achievements and quantifiable results.

• Interview Preparation: Practice articulating your design process, your leadership approach, and your understanding of how creative strategy drives GTM success. Be ready to discuss how you would integrate AI into daily operations for efficiency.

• Company Research: Thoroughly research Urban Talkies' client work, brand aesthetic, and company culture. Understand their focus on video-first content and their "less is more" philosophy to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.