Creative Content Designer

📍 Job Overview

Job Title: Creative Content Designer

Company: Geneva Capital LLC

Location: Alexandria, Minnesota, United States

Job Type: Full-Time

Category: Marketing / Creative & Media / Art & Design

Date Posted: March 27, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive creative content strategy and execution for a national equipment finance company, focusing on innovative digital and print marketing materials.

• Develop visually compelling digital graphics for social media, web, and video platforms to enhance brand presence and engagement.

• Produce co-branded marketing collateral, including sales literature, displays, and promotional items, to support vendor partner relationships and sales initiatives.

• Execute short-form video content creation, from shooting to editing, to diversify marketing channels and capture audience attention.

• Maintain and uphold strict brand standards across all creative outputs, ensuring consistency and professional integrity.

📝 Enhancement Note: While the job title is "Creative Content Designer," the responsibilities and requirements strongly align with a hybrid role encompassing graphic design, digital marketing content creation, and basic video production. The emphasis on co-branded materials and vendor partnerships suggests a need for an operations-minded individual who can manage multiple stakeholders and deliverables within a structured marketing framework.

📈 Primary Responsibilities

• Design and produce high-impact digital graphics for social media campaigns, website assets, and video content overlays, ensuring alignment with marketing objectives.

• Conceptualize, design, and execute co-branded marketing materials for vendor partners, including sales collateral, point-of-sale displays, stickers, and magnets that reflect both Geneva Capital and partner branding.

• Collaborate closely with the marketing team to plan and implement engaging content strategies, contributing creative ideas from concept through to final production.

• Conduct research on current social media trends, emerging content formats, and platform best practices to inform creative output and maintain relevance.

• Update and maintain internal branded documents, such as the employee handbook, benefits guides, and presentation templates, ensuring brand consistency and accuracy.

• Create graphics and visual assets for internal company initiatives, employee communications, and community events, fostering internal engagement and brand representation.

• Shoot, edit, and produce engaging short-form video content for various marketing channels, including social media, website, and internal communications.

• Ensure that all visual and written content adheres to Geneva Capital's established brand identity, style guides, and legal compliance requirements.

• Provide creative support to the Marketing Manager and Creative Director on a range of marketing projects, design initiatives, and campaign development.

• Manage and organize digital assets, ensuring efficient retrieval and proper archiving for future use.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can operate independently, manage multiple project streams, and understand the strategic goals behind each creative deliverable. The "perform additional duties as assigned" clause suggests flexibility and a willingness to support broader marketing operations as needed.

🎓 Skills & Qualifications

Education: Associate or Bachelor’s degree in Graphic Design, Multimedia Production, Marketing, Communications, or a closely related field. Equivalent professional experience with a robust portfolio will also be considered.

Experience: 3+ years of professional experience in graphic design, content creation, digital marketing, multimedia production, or a comparable creative role.

Required Skills:

• Advanced proficiency in Adobe Illustrator and Adobe Photoshop for graphic design and image manipulation.

• Solid understanding of fundamental design principles, including layout, typography, color theory, and visual composition.

• Demonstrated ability to prepare production-ready artwork files for both digital and print applications.

• Exceptional attention to detail, with a meticulous approach to ensuring brand consistency and accuracy in all deliverables.

• Proven ability to manage multiple design projects simultaneously, prioritize tasks effectively, and consistently meet deadlines in a fast-paced environment.

• Strong communication and interpersonal skills, essential for effective collaboration with internal teams and external partners.

Preferred Skills:

• 5+ years of relevant professional experience in a creative role.

• Hands-on experience shooting, editing, and producing short-form video content using professional equipment and editing software.

• Familiarity with project management software such as Asana, Trello, or similar tools for workflow tracking and task management.

• Experience working within the financial services or equipment finance industry.

📝 Enhancement Note: The requirement for "equivalent experience with a strong portfolio" is critical for candidates without a formal degree. The portfolio should demonstrably showcase skills in graphic design, digital content creation, and ideally, video production, with clear examples of projects that align with the responsibilities outlined.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating graphic design proficiency in Adobe Illustrator and Photoshop, including examples of digital graphics for social media or web.

• Include co-branded marketing material examples, illustrating the ability to integrate multiple brand identities seamlessly into collateral like sales literature or promotional items.

• Present case studies of at least one short-form video project, detailing the concept, production process (shooting, editing), and final output.

• Highlight projects that demonstrate an understanding and application of brand standards, showcasing consistency and adherence to style guides.

Process Documentation:

• Be prepared to discuss your personal workflow for taking a creative project from initial brief to final delivery, including client communication, revisions, and file management.

• Articulate your process for ensuring brand consistency across various media and formats, detailing how you maintain brand integrity.

• Describe your approach to managing multiple projects simultaneously, including prioritization, time management, and deadline adherence strategies.

• Explain your process for collaborating with marketing teams or other stakeholders to gather requirements, receive feedback, and incorporate revisions.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evidence of creative skill and conceptual thinking. Candidates should curate their portfolio to directly address the stated responsibilities, emphasizing versatility across digital graphics, print collateral, and video production, with a clear focus on brand alignment and operational efficiency in execution.

💵 Compensation & Benefits

Salary Range: $45,000 - $65,000 annually, commensurate with experience and qualifications.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• Company-paid life insurance.

• Voluntary long-term disability coverage options.

• Additional voluntary coverage through AFLAC and supplemental life insurance.

• Generous 401(k) plan with a company match and profit-sharing opportunities.

• Performance-based gain sharing program, offering up to 25% of base salary annually.

• Annual company performance bonus potential of up to $10,000.

• Employee wellness program initiatives.

• Paid volunteer hours to support community engagement.

Working Hours: Standard full-time hours, typically 40 hours per week. The role is fully in-person, requiring consistent on-site presence at the Alexandria, MN office.

📝 Enhancement Note: The compensation structure includes a base salary range, individual performance gain sharing, and a company performance bonus, offering significant earning potential beyond the base. This multi-faceted compensation plan rewards both individual contribution and overall company success, aligning with a performance-driven culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Equipment Finance. Geneva Capital LLC operates within the financial services sector, specializing in equipment financing solutions. This industry demands a high level of professionalism, attention to detail, and a commitment to client service and regulatory compliance.

Company Size: Geneva Capital LLC is a national company, suggesting a mid-to-large size organization with established operational structures and a significant market presence. This size often translates to opportunities for structured career development and cross-departmental collaboration.

Founded: The founding date is not explicitly provided, but the company's description as a "dynamic national equipment finance company focused on long-term growth" implies a mature organization with a proven track record and a forward-looking strategy.

Team Structure:

• The Creative Content Designer reports directly to the Marketing Manager, indicating a clear reporting line within the marketing department.

• The marketing team is described as "in-house," suggesting a centralized function that collaborates closely with other departments.

Methodology:

• Content Creation: Emphasis on creating engaging, relevant content that aligns with marketing strategy and business objectives.

• Brand Management: Strict adherence to brand standards ensures consistency and professional representation across all marketing materials and communications.

• Process Improvement: The role requires adaptability and a desire to learn and improve, suggesting an environment that values continuous optimization of creative processes and marketing tactics.

• Collaboration: Close teamwork with the marketing team and other departments is fundamental to successful project execution and campaign integration.

Company Website: https://gogeneva.com/ (inferred from domain_derived)

📝 Enhancement Note: The company's focus on "long-term growth, providing professional opportunities and promoting teamwork" suggests a stable and supportive work environment. For a creative role, this means opportunities to contribute to evolving marketing strategies and develop a strong portfolio within a structured industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level creative position. It requires a solid foundation of design skills and a few years of practical experience, with opportunities to grow into more senior creative or specialized roles within the marketing department. The scope includes independent project execution and collaboration on broader marketing initiatives.

Reporting Structure: The Creative Content Designer reports directly to the Marketing Manager. This structure provides direct guidance and mentorship while allowing for autonomy in day-to-day creative tasks. It also offers visibility to departmental leadership.

Operations Impact: The Creative Content Designer plays a crucial role in shaping Geneva Capital's brand perception and supporting sales enablement. By creating compelling marketing materials and digital content, the role directly impacts lead generation, customer engagement, vendor partner relationships, and overall brand awareness, contributing to the company's revenue growth objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, advanced video editing, UI/UX design for web assets, or specialized print production techniques.

• Project Leadership: Potential to lead design aspects of larger marketing campaigns or manage specific co-branding initiatives with key vendor partners.

• Mentorship: As experience grows, there may be opportunities to mentor junior designers or interns, developing leadership and training skills.

• Cross-Functional Exposure: Exposure to different departments (e.g., Sales, Operations) can provide a broader understanding of business functions and open avenues for specialized marketing support roles.

📝 Enhancement Note: The "Individual Performance Gain Sharing" and "Company Performance Bonus" structures indicate a direct link between individual and company success, encouraging professional development and a results-oriented mindset that can accelerate career growth within Geneva Capital.

🌐 Work Environment

Office Type: The role is explicitly stated as "fully in-person at our Alexandria, MN office," indicating a traditional office environment. This suggests a dedicated workspace within a professional setting.

Office Location(s): 1311 Broadway Street, Alexandria, MN 56308. This location is the primary work site.

Workspace Context:

• Collaborative Environment: The role involves "close collaboration" with the marketing team, suggesting an open or semi-open office layout conducive to team interaction and idea sharing.

• Tools & Technology: Access to in-house equipment for video production and standard office technology, including computers, design software (Adobe Creative Suite), and Microsoft Office.

• Team Interaction: Opportunities for daily interaction with marketing colleagues, the Marketing Manager, and potentially other employees across departments, fostering a sense of community and shared purpose.

Work Schedule: The position is full-time, typically 40 hours per week. While the core hours are likely standard business hours, the emphasis on "ideas move quickly from concept to production" suggests a dynamic workflow where occasional flexibility might be beneficial to meet project deadlines, though the primary expectation is on-site presence.

📝 Enhancement Note: The emphasis on "on-site video production" and "use of in-house equipment" highlights the practical, hands-on nature of the creative work. Candidates should be comfortable with dedicated office-based work and utilizing company-provided resources for content creation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with Geneva Capital's brand and marketing needs.

• Portfolio Review & Discussion: A dedicated session (potentially with the Marketing Manager or Creative Director) to walk through your portfolio, discuss your design process, creative rationale, and experience with specific tools and project types (graphic design, video, co-branding).

• Skills Assessment: This may involve a practical design exercise or a case study related to creating marketing content for the equipment finance industry, testing your ability to apply design principles and brand guidelines.

• Behavioral & Team Fit Interview: Questions focused on collaboration, problem-solving, adaptability, and how you handle feedback and tight deadlines, assessing your cultural fit with the marketing team and Geneva Capital's values.

• Final Interview: Potentially with higher-level management to discuss overall fit, career aspirations, and confirm details regarding compensation and benefits.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your skills in digital graphics, co-branded materials, and video production as outlined in the job description.

• Showcase Process: For each project, briefly explain the objective, your creative process, the tools used, and the outcome or impact, if measurable.

• Highlight Brand Consistency: Include examples where you successfully maintained or adapted brand guidelines for different applications.

• Prepare for Video Discussion: Be ready to discuss your video shooting and editing workflow, software proficiency, and any challenges you encountered and overcame.

• Quantify Achievements: If possible, include metrics or results that showcase the effectiveness of your creative work (e.g., engagement rates for social media graphics, positive feedback on collateral).

Challenge Preparation:

• Understand the Industry: Research Geneva Capital and the equipment finance industry to grasp their market, target audience, and typical marketing collateral needs.

• Practice Brand Application: Be ready to demonstrate how you would apply Geneva Capital's brand identity to a new piece of marketing collateral or social media post.

• Articulate Workflow: Prepare to clearly explain your step-by-step process for creating a specific type of content, such as a social media graphic or a short promotional video.

• Focus on Collaboration: Think about examples where you successfully collaborated with a team or stakeholders to achieve a creative goal.

📝 Enhancement Note: The interview process will heavily weigh your portfolio. Ensure it is well-organized, visually appealing, and directly addresses the requirements of the "Creative Content Designer" role, with a specific focus on demonstrating proficiency in Adobe Illustrator/Photoshop and video production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logos, and detailed illustrations for print and digital use. Users should be proficient in creating scalable artwork.

• Adobe Photoshop: Crucial for image editing, retouching, digital painting, and creating raster-based graphics for web and social media.

• Video Editing Software: Proficiency in editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) is expected for producing short-form video content.

Analytics & Reporting:

CRM & Automation:

• Microsoft Office Suite: Necessary for document creation (Word), presentations (PowerPoint), and data organization (Excel).

• Project Management Software: Experience with tools like Asana or similar is preferred for managing project timelines, tasks, and team collaboration.

📝 Enhancement Note: The core technical requirements revolve around Adobe Creative Suite for graphic design and video editing software. The preference for project management software indicates a need for organizational discipline within the creative workflow.

👥 Team Culture & Values

Operations Values:

• Teamwork: The company emphasizes teamwork, suggesting a collaborative environment where individuals support each other to achieve collective goals. Expect to work closely with marketing colleagues.

• Long-Term Growth: A focus on long-term growth implies a stable company that invests in its employees and encourages professional development and career progression.

• Professionalism & Detail: Operating in the finance sector and producing marketing materials requires a high degree of professionalism, accuracy, and meticulous attention to detail in all work.

• Adaptability & Curiosity: The role description highlights curiosity and adaptability as essential, suggesting an environment that values continuous learning and embraces evolving trends in design and marketing.

Collaboration Style:

• Cross-functional Integration: Expect to collaborate closely with the Marketing Manager and potentially other marketing team members, as well as potentially interacting with sales or other operational departments for co-branded materials.

• Feedback Exchange: A culture that encourages open feedback for creative work is likely, allowing for iterative improvement and alignment with project objectives.

• Knowledge Sharing: Team members are encouraged to share insights on trends and best practices, contributing to a collective learning environment within the marketing department.

📝 Enhancement Note: The company's values appear to foster a supportive yet performance-oriented atmosphere. For a creative role, this means opportunities to contribute meaningfully to marketing efforts while being part of a team that values collaboration and professional excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Co-Branding: Effectively integrating Geneva Capital's brand with partner brands in co-branded materials requires careful design execution and communication to ensure both identities are represented appropriately and effectively.

• Rapid Content Cycles: The need to "stay current on social media trends" and produce content quickly means adapting to fast-paced digital marketing cycles and potentially tight turnaround times.

• Video Production Demands: While preferred, the expectation to shoot and edit video content may present a learning curve for those with limited experience, requiring quick skill acquisition and efficient workflow development.

• Maintaining Brand Consistency: Ensuring strict adherence to brand standards across a diverse range of output formats (digital, print, video) can be challenging, requiring constant vigilance and attention to detail.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new features in Adobe Creative Suite or explore advanced graphic design principles.

• Video Production Skills: Developing comprehensive video production skills, from cinematography to advanced editing and motion graphics.

• Marketing Strategy Insight: Gaining a deeper understanding of marketing strategy and how creative content contributes to broader business objectives within the equipment finance sector.

• Project Management: Learning to manage complex projects, coordinate with multiple stakeholders, and optimize workflows for efficiency.

📝 Enhancement Note: The challenges presented are typical for a dynamic creative role. Geneva Capital's emphasis on "long-term growth" and "professional opportunities" suggests a willingness to support employees in overcoming these challenges through training and development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a co-branded marketing brochure for a new vendor partner, ensuring both brands are represented effectively?" (Focus on process, stakeholder management, and design rationale).

• "Describe your process for staying updated on social media trends and how you translate those trends into engaging visual content." (Highlight research methods, creative application, and platform awareness).

Company & Culture Questions:

• "What interests you about Geneva Capital and the equipment finance industry?" (Research the company's mission, values, and market position).

• "How do you ensure brand consistency across different types of marketing materials?" (Relate to your understanding of brand guidelines and attention to detail).

Portfolio Presentation Strategy:

• Structure Logically: Organize your portfolio by project type (e.g., Digital Graphics, Print Collateral, Video) or by client/campaign.

• Tell a Story: For each key piece, explain the brief, your creative process, the tools used, and the results or impact achieved.

• Highlight Key Skills: Explicitly point out examples demonstrating your proficiency in Adobe Illustrator, Photoshop, and video editing.

• Showcase Co-Branding: Have specific examples ready that illustrate your ability to design for multiple brands simultaneously.

• Be Prepared for Live Demo (Optional): If asked, be ready to briefly demonstrate a technique in Photoshop or Illustrator, or discuss your editing workflow for video.

📝 Enhancement Note: Be ready to discuss your creative process in detail and articulate the strategic thinking behind your design choices, not just the aesthetic outcome. Demonstrating an understanding of how your creative work supports business objectives and brand integrity will be crucial.

📌 Application Steps

To apply for this Creative Content Designer position:

• Submit your application through the provided link on recruiting.paylocity.com.

• Tailor your Resume: Highlight your experience with Adobe Illustrator, Photoshop, video production, and creating marketing collateral. Quantify achievements where possible (e.g., "Increased social media engagement by X% with new graphic designs").

• Prepare Your Portfolio: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, or a shared folder) and showcases your best work relevant to graphic design, digital content, and video.

• Craft a Cover Letter: Briefly express your enthusiasm for Geneva Capital, highlight your key qualifications, and explain why you are a strong fit for this specific role and its on-site requirements.

• Research Geneva Capital: Understand their services, target market, and brand identity to better tailor your application and prepare for interview questions about your interest in the company and industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.