CPG Brand Graphic Designer

📍 Job Overview

Job Title: CPG Brand Graphic Designer
Company: inBeat Agency
Location: Canada (Remote)
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: 2025-09-12
Experience Level: Mid-Level
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on developing impactful visual assets for a new CPG energy brand, requiring a strong understanding of social-first design principles and consumer engagement.
• You will be instrumental in translating brand strategy into tangible visual elements across digital channels, ensuring brand consistency and resonance with target audiences.
• Collaboration is key, as you'll work alongside a Senior Social Media Content Strategist, Video Editor, and Motion Designer within a dedicated creative studio environment.
• The position offers a unique opportunity to establish and evolve a brand's visual identity from its inception, impacting all consumer touchpoints.

📝 Enhancement Note: While the title is "CPG Brand Graphic Designer," the description strongly implies a role within a marketing or creative operations function, supporting a specific client's brand. The emphasis on digital asset creation for social media, email, SMS, and campaign materials aligns with operations support for marketing execution. The focus is on translating strategy into execution rather than high-level brand strategy development.

📈 Primary Responsibilities

• Design and produce high-impact, social-first graphic assets tailored for platforms such as Instagram, TikTok, and YouTube, ensuring content is platform-optimized and engaging.
• Create compelling digital assets for email marketing campaigns and SMS templates, focusing on conversion and user experience within loyalty programs.
• Translate and adapt creative concepts into visually consistent graphics across a diverse range of formats and sizes to maintain brand integrity.
• Collaborate closely with motion designers and video editors to ensure a cohesive visual narrative and aesthetic across static and dynamic content pieces.
• Support packaging design adaptations specifically for digital campaigns and marketing initiatives, ensuring alignment with broader brand visuals.
• Actively maintain and contribute to the evolution of the brand’s established visual identity and comprehensive design system.
• Deliver high-quality design work efficiently under tight deadlines within a fast-paced, collaborative creative studio environment.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and operational adherence to brand guidelines, fitting within a Creative Operations or Marketing Operations context. The emphasis on "social-first," "email/SMS templates," and "packaging extensions for digital campaigns" points to the practical application of design within a broader marketing execution framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred in similar roles.

Experience: 3-5+ years of professional graphic design experience, with a significant portion dedicated to consumer-packaged goods (CPG) or lifestyle brands, demonstrating a proven ability to connect with consumer audiences.

Required Skills:

• Graphic Design Proficiency: Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or comparable design software for creating high-quality visual assets.
• Social Media Design Expertise: Proven ability to design engaging and platform-optimized graphics specifically for social media channels (Instagram, TikTok, YouTube, etc.).
• Brand Identity Management: Demonstrated experience in maintaining and evolving a brand’s visual identity and design system to ensure consistency across all touchpoints.
• Typography & Layout: A strong understanding of typography, composition, and layout principles to create visually appealing and effective designs.
• Visual Storytelling: Ability to translate brand messaging and strategy into compelling visual narratives that resonate with target consumers.
• Collaboration & Communication: Excellent interpersonal and communication skills, with a proven track record of effective collaboration within creative teams and with cross-functional stakeholders.
• Digital Asset Creation: Experience in designing digital assets for email campaigns, SMS templates, and other digital marketing initiatives.

Preferred Skills:

• Shopify Storefront Design: Experience in designing assets for e-commerce platforms like Shopify Plus, including banners, product imagery, and landing pages.
• Motion Design Familiarity: Basic understanding or familiarity with motion design principles and software to facilitate collaboration with motion designers.
• Email/SMS Marketing Platforms: Knowledge of design best practices and specific platform requirements for email and SMS marketing tools (e.g., Klaviyo).
• Packaging Design Adaptation: Experience in adapting existing packaging designs for digital marketing collateral.

📝 Enhancement Note: The "Nice-to-Have" skills suggest a preference for candidates who can contribute beyond static graphic design, indicating a dynamic and integrated creative environment. The experience level aligns with a mid-level designer capable of independent work and contributing to strategic visual execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct client projects that highlight expertise in CPG or consumer lifestyle branding.
• Include examples of social media graphic design, demonstrating platform-specific optimization and engagement strategies.
• Present case studies that illustrate the process of translating brand strategy into visual assets and the resulting impact.
• Demonstrate proficiency in adapting creative concepts across various digital formats, including email, SMS, and web banners.
• Highlight projects where brand consistency was maintained across a range of touchpoints and deliverables.

Process Documentation:

• Provide evidence of a structured design process, from brief interpretation and concept development to final asset delivery.
• Include examples of how feedback was incorporated and iterated upon during the design process.
• Showcase a systematic approach to managing multiple design projects and deadlines concurrently.
• Illustrate how design systems or style guides were utilized and/or contributed to.

📝 Enhancement Note: A strong portfolio is critical for this role, acting as the primary evidence of design capability and process. The emphasis should be on demonstrating not just aesthetic skill, but also strategic thinking and operational efficiency in design execution, particularly within a CPG context.

💵 Compensation & Benefits

Salary Range: For a remote CPG Brand Graphic Designer with 3-5 years of experience based in Canada, the estimated annual salary range would typically be between CAD $60,000 - $85,000. This range can vary based on specific skills, portfolio strength, and the exact scope of responsibilities within the client project.

Benefits:

• Remote Work Flexibility: Fully remote contractor role offering significant work-life balance and the ability to work from any approved location.
• Direct Client Impact: Opportunity to be a foundational design contributor to a major new CPG brand, shaping its visual identity from launch.
• Creative Collaboration: Work within a full-service creative studio environment alongside experienced strategists, editors, and motion designers.
• Career Immersion: Gain direct experience with an innovative consumer brand while being part of a leading influencer and UGC growth agency.
• Potential for Growth: While this is a contractor role, successful engagement could lead to expanded responsibilities or longer-term project involvement.

Working Hours: The role is structured as a full-time commitment, typically requiring approximately 40 hours per week. While remote, maintaining consistent availability during the company's core working hours for collaborative sessions and timely project delivery is expected.

📝 Enhancement Note: As a contractor role, benefits may differ from full-time employee positions. The salary estimate is based on general Canadian market rates for mid-level graphic designers with specialized CPG experience, adjusted for a remote work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role operates within the Digital Marketing and Advertising industry, specifically supporting a client in the Consumer Packaged Goods (CPG) sector, with a focus on energy brands. InBeat Agency itself is a leader in influencer and UGC-driven growth.

Company Size: InBeat Agency is described as a leader in its space, though exact employee numbers are not provided. The role involves being embedded with a specific client brand, suggesting a focused team structure for that client.

Founded: InBeat Agency's founding date is not specified, but its positioning as a "leader" implies established operations and market presence. The client brand is new, offering a startup-like environment within a larger corporate backing.

Team Structure:

• You will be part of a dedicated creative studio team for the flagship CPG client.
• This team includes a Senior Social Media Content Strategist, a Video Editor, and a Motion Designer, indicating a multidisciplinary approach to content creation.
• You will report into a senior creative lead or strategist within this client-focused team.
• Collaboration will extend across various functions within the agency to support the client's overall marketing objectives.

Methodology:

• Data-Driven Creativity: Visual assets are expected to be informed by brand strategy and consumer insights, aiming for resonance and impact.
• Agile Workflow: The fast-paced environment suggests an agile approach to content creation and campaign execution, requiring quick turnarounds and adaptability.
• Cross-Functional Synergy: Emphasis on seamless collaboration between graphic design, video, motion graphics, and content strategy to ensure cohesive campaign delivery.
• Brand System Adherence: Rigorous application of brand guidelines and design systems to maintain visual integrity across all outputs.

Company Website: https://inbeat.agency/

📝 Enhancement Note: The agency model means the "company culture" is a blend of the agency's internal environment and the client-specific culture you'll be immersed in. The focus is on client success and delivering high-quality creative output within a collaborative framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level Graphic Designer capacity within a creative operations framework. It requires independent execution of design tasks and a solid understanding of brand systems and digital marketing asset creation, but typically involves working under the guidance of a Senior Strategist or Creative Director for strategic direction.

Reporting Structure: You will likely report to a Senior Social Media Content Strategist or a Creative Lead responsible for the overall visual output of the CPG brand campaign. You will also collaborate closely with other creative specialists on the client team.

Operations Impact: Your work will directly influence the visual presentation and consumer perception of a major new CPG energy brand. By creating compelling social media graphics, email templates, and campaign materials, you will contribute to brand awareness, engagement, and ultimately, the success of the client's marketing initiatives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in CPG branding, social media design trends, and digital marketing asset creation.
• Portfolio Expansion: Build a robust portfolio with high-visibility work for a major CPG brand, enhancing marketability for future roles.
• Creative Leadership Exposure: Gain exposure to creative strategy and leadership through close collaboration with senior team members.
• E-commerce Design Acumen: Develop specialized skills in e-commerce storefront design if opportunities arise.
• Agency-Industry Insight: Understand the dynamics of client-agency relationships and the operational aspects of supporting diverse brands.

📝 Enhancement Note: While this is a contractor role, the opportunity to shape a new brand's visual identity offers significant growth in terms of experience and portfolio impact, which are crucial for career progression in design operations.

🌐 Work Environment

Office Type: This is a fully remote contractor role. There is no physical office requirement, offering maximum flexibility in terms of work location.

Office Location(s): While the agency is based in Canada, the role allows for remote work within approved countries, including Argentina, South Africa, Brazil, Colombia, Mexico, and Canada.

Workspace Context:

• Independent Work Environment: You will be expected to manage your own workspace and ensure a productive, distraction-free environment conducive to creative work and online collaboration.
• Digital Collaboration Tools: Reliance on digital platforms for communication, file sharing, and project management will be high.
• Creative Team Interaction: Regular virtual meetings and check-ins with the Senior Social Media Content Strategist, Video Editor, Motion Designer, and other creative team members are integral to the workflow.
• Client-Centric Focus: The work environment is geared towards supporting the specific needs and objectives of the CPG client brand.

Work Schedule: The role is full-time, requiring approximately 40 hours per week. Flexibility exists in terms of daily start and end times, provided project deadlines are met and availability for scheduled meetings is maintained. This allows for managing personal schedules while ensuring operational continuity.

📝 Enhancement Note: The remote-first nature emphasizes the need for strong self-discipline, time management, and proactive communication skills to maintain team cohesion and project momentum.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation/Discussion: Expect to walk through your portfolio, discussing specific projects, your design process, and how you approach client briefs and brand challenges. Be prepared to articulate your creative decision-making.
• Skills Assessment: Potential for a small design challenge or task to evaluate practical skills in areas like social media graphic creation or adapting existing creative assets.
• Team/Hiring Manager Interview: Discussions focused on your collaborative style, problem-solving abilities, understanding of CPG brands, and cultural fit with the agency and client team.
• Final Review: A concluding discussion to confirm details and suitability.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your CPG/consumer brand experience, social media design skills, and ability to create engaging digital assets.
• Showcase Process: For 2-3 key projects, be ready to explain your thought process, the challenges faced, how you incorporated feedback, and the impact of your design.
• Highlight Brand Consistency: Demonstrate your ability to maintain and evolve a visual identity across different platforms and deliverables.
• Quantify Impact: If possible, include metrics or results related to your designs (e.g., engagement rates, click-through rates) to show business impact.
• Tailor to the Role: Emphasize work that is relevant to social media, digital campaigns, and consumer-facing brands.

Challenge Preparation:

• Understand CPG Aesthetics: Familiarize yourself with current design trends and successful visual strategies within the CPG energy drink market.
• Social Media Best Practices: Be ready to discuss how you approach designing for specific platforms like Instagram and TikTok, considering aspect ratios, text hierarchy, and engagement drivers.
• Brand Adaptation: Practice adapting a given creative concept or existing visual element into different formats relevant to the role (e.g., a social post, an email banner).
• Communication Clarity: Prepare to clearly articulate your design choices and rationale, demonstrating your understanding of the client's brand and objectives.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge highlights the practical, skill-based nature of this role. Demonstrating an understanding of consumer behavior and brand impact through design is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (for image manipulation and asset creation), Illustrator (for vector graphics, logos, and illustrations), and InDesign (for layout and more complex document design).
• Digital Asset Management (DAM) Systems: Familiarity with how assets are stored, organized, and accessed within a team or client environment.
• Cloud Storage & Collaboration Platforms: Experience with tools like Google Drive, Dropbox, or similar for file sharing and collaborative workflows.

Analytics & Reporting:

• Social Media Analytics Tools: Understanding how to interpret basic analytics from platforms like Instagram Insights or TikTok Analytics to inform design decisions.
• Web Analytics (Optional): Familiarity with tools like Google Analytics to understand website traffic and user behavior, which can influence digital asset design.

CRM & Automation:

• Email Marketing Platforms: Experience or familiarity with platforms like Klaviyo, Mailchimp, or similar for designing and implementing email and SMS campaigns.
• E-commerce Platforms: Knowledge of Shopify or similar platforms for designing storefront assets.

📝 Enhancement Note: While the role is primarily design-focused, understanding the platforms where designs will be deployed (social media, email, e-commerce) and the basic analytics associated with them will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, impactful visual content that captures attention and resonates with consumers.
• Collaboration & Teamwork: A strong emphasis on working effectively with diverse creative professionals to achieve shared client goals.
• Brand Stewardship: A commitment to upholding and enhancing the client's brand identity and visual standards across all outputs.
• Efficiency & Timeliness: Dedication to delivering high-quality work within project deadlines in a fast-paced environment.
• Adaptability & Responsiveness: Willingness to iterate on designs based on feedback and evolve with client needs and market trends.

Collaboration Style:

• Integrated Creative Process: Expect close collaboration with strategists, editors, and motion designers, requiring open communication and shared creative input.
• Feedback-Driven Iteration: An environment where constructive feedback is regularly exchanged and used to refine designs and ensure alignment with objectives.
• Proactive Communication: A need for clear, concise, and proactive communication to manage expectations, share progress, and address any potential roadblocks.
• Shared Ownership: A sense of collective responsibility for the success of the client's brand visuals and campaigns.

📝 Enhancement Note: The agency and client-specific nature of this role means the culture is highly collaborative and focused on execution excellence. Adaptability and a team-player attitude are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Brand Development: Contributing to the visual establishment of a new brand requires quick learning and adaptation to evolving brand guidelines and strategies.
• High-Volume Output: The need to produce a variety of assets for multiple digital channels under tight deadlines can be demanding.
• Balancing Brand Consistency with Platform Needs: Ensuring that brand integrity is maintained while optimizing designs for the specific requirements and user expectations of different social media platforms.
• Remote Collaboration Dynamics: Effectively collaborating and integrating with a remote team requires strong communication skills and proactive engagement.

Learning & Development Opportunities:

• CPG Design Specialization: Gain in-depth experience in a specific, high-growth consumer sector.
• Digital Marketing Asset Mastery: Hone skills in creating assets specifically for social media, email, and e-commerce, learning best practices and performance metrics.
• Cross-Disciplinary Learning: Work closely with strategists, video editors, and motion designers, expanding understanding of the broader content creation ecosystem.
• Portfolio Enhancement: Build a strong portfolio with tangible contributions to a major brand launch, significantly boosting career prospects.

📝 Enhancement Note: The challenges presented are typical of fast-paced agency environments supporting new brands, offering significant opportunities for skill development and career advancement within the creative operations and design space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a brand strategy brief and translating it into visual assets for a new CPG brand." (Focus on your workflow, research, and conceptualization.)
• "How do you ensure brand consistency across various digital platforms, especially when designing for social media, email, and web?" (Highlight your understanding of brand systems and adaptation.)
• "Walk us through a project where you collaborated with a video editor or motion designer. How did you ensure visual cohesion?" (Showcase your teamwork and cross-functional collaboration skills.)
• "What are your go-to resources for staying updated on CPG design trends and social media visual best practices?" (Demonstrate your commitment to continuous learning.)

Company & Culture Questions:

• "What attracts you to working on a new CPG brand, particularly in the energy drink category?" (Show your enthusiasm and relevant interest.)
• "How do you handle receiving constructive criticism on your design work from team members or clients?" (Assess your receptiveness to feedback and collaborative spirit.)
• "Describe your ideal remote work environment and how you maintain productivity and communication with a distributed team." (Evaluate your self-management and communication skills.)

Portfolio Presentation Strategy:

• Narrative Structure: Frame your portfolio around the brand strategy and the problem you were solving with your designs for each project.
• Process Transparency: Clearly outline your steps from brief to final execution, including research, ideation, iteration, and final delivery.
• Visual Clarity: Ensure your presentation is visually clean, well-organized, and highlights the most impactful aspects of your work.
• Concise Explanations: Briefly explain the context and your role in each project, focusing on the key design decisions and outcomes.
• Quantifiable Results: If possible, present any metrics or results that demonstrate the effectiveness of your designs.

📝 Enhancement Note: Preparing to articulate your design thinking, collaborative approach, and understanding of consumer brands will be key to success. Demonstrating how you can effectively execute within a remote, fast-paced environment is also critical.

📌 Application Steps

To apply for this CPG Brand Graphic Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to specifically highlight your experience with CPG brands, social media graphic design, and digital asset creation for campaigns. Select projects that best demonstrate your ability to translate brand strategy into impactful visuals.
• Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency in Adobe Creative Suite, and any CPG or consumer brand work. Use keywords from the job description such as "social-first graphics," "brand identity," "digital campaigns," and "consumer brands."
• Preparation for Portfolio Walkthrough: Anticipate being asked to present and discuss your portfolio in detail. Practice articulating your design process, creative decisions, and collaborative experiences for key projects.
• Company Research: Familiarize yourself with InBeat Agency's work and its focus on influencer and UGC-driven growth. Understand the context of working with a major CPG client and the importance of brand identity in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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