Content Designer - Protection (9-Month FTC) at Lloyds Banking Group

📍 Job Overview

Job Title: Content Designer - Protection (9-Month FTC) Company: Lloyds Banking Group Location: Edinburgh, Scotland, United Kingdom Job Type: Full-Time, Contract Category: Content Design / UX Writing / Digital Content Date Posted: July 23, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

This role focuses on crafting clear, empathetic, and accessible digital content for Lloyds Banking Group's protection products, ensuring a seamless customer experience across websites and apps.
The Content Designer will act as a subject matter expert for copy and tone, driving customer engagement and understanding through people-focused language and strategic conversation design.
Success will be measured by the ability to influence cross-functional teams, deliver on-brand content, and contribute to the evolution of customer interactions within an agile framework.
The position is a 9-month fixed-term contract, offering a focused opportunity to impact a key area of digital customer experience within a leading financial institution.

📝 Enhancement Note: While not a traditional "operations" role (like Revenue or Sales Ops), this position is deeply embedded in the operational execution of digital customer journeys, requiring strong process thinking, stakeholder management, and data-informed content strategy, all critical components of effective GTM operations. The emphasis on user experience and clear communication directly impacts customer acquisition, retention, and overall operational efficiency in digital channels.

📈 Primary Responsibilities

Develop and refine engaging, readable, and accessible content for digital platforms (websites, apps) related to protection products, aligning with customer needs and business objectives.
Act as the content expert within agile product teams, taking ownership of copy development, tone of voice, and personality across customer touchpoints.
Conduct user research and leverage insights to create content that addresses customer needs, aspirations, and challenges effectively.
Collaborate closely with product teams to define and track success metrics for content initiatives, ensuring alignment with business goals and customer satisfaction.
Provide consistency in customer conversations across various topics and touchpoints, ensuring a unified brand experience.
Shape the overall design approach by sharing expertise on content strategy, user experience, and effective communication principles.
Promote and demonstrate the value of effective writing in improving customer journeys and achieving business outcomes.
Manage relationships and influence multiple internal stakeholders, including product, risk, legal, and branding teams, to ensure content compliance and strategic alignment.

📝 Enhancement Note: The responsibilities highlight a strong focus on process integration within agile teams, stakeholder management for operational alignment, and data-driven optimization of customer journeys through content. This directly supports GTM efficiency by ensuring clear communication that drives customer understanding and action.

🎓 Skills & Qualifications

Education:

While formal education requirements are not explicitly stated, a strong portfolio demonstrating expertise in content design, UX writing, or conversation design is paramount. Relevant degrees in English, Communications, Journalism, Marketing, or Human-Computer Interaction would be beneficial.

Experience:

Demonstrated experience as a UX writer, conversation designer, or content designer, with a portfolio showcasing impactful digital content projects.
Proven ability to work within complex landscapes, ideally with experience in the financial services industry, understanding regulatory and compliance nuances.
Experience collaborating effectively in agile environments, contributing to cross-functional product teams.
Proficiency in using and collaborating within design platforms such as Figma.

Required Skills:

UX Writing/Content Design: Expertise in crafting clear, concise, user-centric copy for digital interfaces.
Conversation Design: Ability to structure and write natural, effective dialogue for digital interactions.
Stakeholder Management: Proven ability to influence and manage expectations across product, risk, legal, and branding teams.
Agile Collaboration: Experience working within multidisciplinary teams in an agile development process.
On-Brand Content Creation: Skill in adapting tone of voice and personality to match brand guidelines across different contexts.
Concise & Clear Writing: Ability to produce clear, consistent, and impactful copy for diverse channels.
Design Platform Proficiency: Familiarity with design tools like Figma for collaboration and content integration.

Preferred Skills:

Financial Services Experience: Familiarity with the specific regulatory, compliance, and customer communication needs of the financial sector.
Empathy & User Focus: A genuine ability to develop empathy for users and translate their needs into effective content.
Strategic Thinking: Capacity to think about the evolution of customer conversations and their integration with broader digital experiences.
Data Analysis for Content: Understanding of how to use data and insights to inform content strategy and measure its effectiveness.

📝 Enhancement Note: The skills required are heavily process-oriented, focusing on how content is developed, integrated, and optimized within a digital product lifecycle. The emphasis on stakeholder management and agile collaboration is critical for operational efficiency in bringing digital products to market and iterating on them.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

User-Centric Content Examples: Showcase projects demonstrating a deep understanding of user needs and how content was crafted to meet them, with clear explanations of the user research process.
Tone of Voice Adaptation: Include examples of content that successfully adopted different tones of voice, illustrating flexibility and brand alignment.
Process Documentation: Provide case studies that detail the content design process, from initial research and strategy to drafting, iteration, and final implementation.
Collaboration Artifacts: If possible, include examples of how you collaborated with designers, product managers, or developers (e.g., annotated wireframes, content matrices, style guides).
Metrics & Impact: Demonstrate how your content contributed to measurable outcomes, such as improved conversion rates, reduced customer support queries, or enhanced user satisfaction scores.

Process Documentation:

Workflow Design: Evidence of how you map out user journeys and design content flows that guide customers through complex processes.
Content Strategy & Planning: Documentation of content strategy frameworks, editorial calendars, or content audits that have been implemented.
Accessibility Standards: Showcase an understanding of and adherence to web content accessibility guidelines (WCAG) in content creation.
Feedback Integration: Examples of how you incorporated feedback from stakeholders, user testing, or performance data to iterate on and improve content.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates a structured content design process, user empathy, and measurable impact is crucial. This reflects the operational need to not just create content, but to do so strategically, collaboratively, and with a clear understanding of its contribution to business goals.

💵 Compensation & Benefits

Salary Range: £59,850 - £66,500 per annum.

This salary range is competitive for a mid-level Content Designer role in Edinburgh, UK, particularly within the financial services sector. The specific placement within this range will likely depend on the candidate's experience, demonstrated skills, and performance during the interview process.

Benefits:

Generous Pension Contribution: Up to 15% contribution, providing strong long-term financial security.
Share Schemes: Including free shares, offering employees an opportunity to benefit directly from the company's success.
Discounted Shopping: Access to various retail and service discounts, adding value to everyday spending.
30 Days’ Holiday: A substantial annual leave allowance, plus bank holidays, promoting work-life balance.
Wellbeing Initiatives: Comprehensive programs and resources to support employee health and mental wellbeing.
Generous Parental Leave Policies: Supporting employees during key life events.
Flexible Working Options: Including Hybrid Working (minimum 2 days/week in office) and Job Share, offering adaptability.

Working Hours:

Full-time, typically around 40 hours per week, with a hybrid working model requiring at least two days per week (or 40% of time) in the Edinburgh office.

📝 Enhancement Note: The benefits package is comprehensive and indicative of a large, established organization, focusing on financial security, employee wellbeing, and work-life balance. The hybrid working arrangement is a key aspect of the operational structure for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking & Insurance)

Lloyds Banking Group operates within a highly regulated and competitive financial services sector. This context necessitates a strong focus on compliance, security, customer trust, and data privacy in all operations, including digital content. The company's commitment to "helping Britain prosper" frames its strategic direction and customer-centric approach.

Company Size: Large (part of the FTSE 100, employing tens of thousands globally).

Working within a large organization like Lloyds Banking Group offers stability, extensive resources, and opportunities for career development. It also means navigating established processes, a diverse range of stakeholders, and a culture that balances tradition with innovation. For operations professionals, this size can mean structured career paths but also a need for strong communication and influence to drive change.

Founded: 1765 (roots tracing back to the late 18th century, with the modern group formed through mergers, including Lloyds Bank and Halifax Bank of Scotland).

With a long history, the Group has a deep understanding of the UK financial landscape. This heritage can translate into a culture that values stability and customer loyalty, while also adapting to modern digital demands. The "protection" aspect of the role suggests a focus on insurance or safeguarding customer assets/futures.

Team Structure:

Operations Team Context: This Content Designer will likely be part of a digital product team, possibly within a broader Digital, Customer Experience, or Marketing function. The team is described as "multi-disciplinary," implying close collaboration with UX designers, product managers, researchers, developers, and possibly marketing specialists.
Reporting Structure: The role reports to a manager within the digital content or product design domain, with potential indirect reporting or strong collaboration lines to product owners and business stakeholders responsible for the "Protection" product area.
Cross-functional Collaboration: A core aspect of the role involves working with product, risk, legal, and branding teams. This requires strong communication, negotiation, and consensus-building skills to ensure content is compliant, on-brand, and user-effective.

Methodology:

Agile Development: The team operates in an agile environment, implying iterative development cycles, regular stand-ups, and a focus on delivering value incrementally.
User-Centric Design Thinking: The emphasis on empathy, understanding customer needs, and creating people-focused language aligns with design thinking principles.
Data-Informed Decisions: The requirement to work with success metrics suggests a data-driven approach to content optimization and performance measurement.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: The company culture is characterized by a blend of historical stability and a forward-looking digital transformation agenda. The emphasis on user-centricity, agile methodologies, and cross-functional teamwork is critical for understanding how operations are executed within this large, established organization.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Content Designer / UX Writer.

This role is positioned for an individual with foundational experience (2-5 years) in content design, UX writing, or a related field. It requires the ability to work independently on core tasks while also collaborating effectively within a team and managing stakeholder expectations. The "Protection" focus suggests specialization within a specific product domain.

Reporting Structure:

The Content Designer will report to a manager or lead within the digital experience or product design function. They will work closely with Product Managers, UX Designers, and other specialists within agile squads. This structure facilitates direct contribution to product development and offers exposure to strategic product decisions.

Operations Impact:

The Content Designer's work directly impacts the customer experience, influencing customer understanding, engagement, and conversion for protection products. Effective content reduces friction in digital journeys, potentially lowering customer support costs and increasing sales effectiveness. By ensuring clear, accessible communication, the role supports operational efficiency and customer satisfaction, contributing to revenue generation and retention efforts.

Growth Opportunities:

Specialization: Deepen expertise in financial services content design and the specific "Protection" product area.
Skill Development: Enhance skills in advanced UX writing, conversation design, accessibility, and stakeholder management. Opportunity to learn from senior designers and product leads.
Leadership Potential: With proven success, opportunities may arise to mentor junior designers, lead content strategy for specific features, or move into Senior Content Designer or Content Lead roles.
Broader Digital Experience: Gain exposure to the end-to-end digital product development lifecycle within a major financial institution.

📝 Enhancement Note: This role offers a clear mid-level path within a large organization, with opportunities to specialize in a critical business area (Protection) and develop key digital experience skills. The impact on operational efficiency through improved customer journeys is significant.

🌐 Work Environment

Office Type: Hybrid working model, requiring office presence.

The role is based in Edinburgh, with a requirement to spend at least two days per week (or 40% of time) in the office. This indicates a blend of remote flexibility and in-person collaboration, typical of modern hybrid work environments.

Office Location(s):

Edinburgh Citymark, 150 Fountainbridge, Edinburgh. This is a modern office location within Edinburgh, likely offering good connectivity and amenities.

Workspace Context:

Collaborative Environment: The "multi-disciplinary team" and emphasis on collaboration suggest a workspace designed for teamwork, potentially with open-plan areas, meeting rooms, and shared digital tools.
Tools & Technology: Access to design platforms (like Figma), collaboration software, and standard office IT infrastructure is expected. The specific tools will support the content creation and design process.
Team Interaction: Opportunities for face-to-face interaction with colleagues, fostering team cohesion and enabling efficient problem-solving. The hybrid model balances this with the flexibility of remote work.

Work Schedule:

Full-time hours (approx. 40 hours/week). The hybrid schedule allows for flexibility in structuring the work week, balancing office days with remote days to support focused work and collaborative activities.

📝 Enhancement Note: The hybrid work environment is a key characteristic, balancing the benefits of in-person collaboration essential for design and operations teams with the flexibility of remote work. This structure supports efficient workflow and team integration.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a review of CV and portfolio by a recruiter or hiring manager to assess suitability against core requirements.
Technical/Skills Interview: An interview focused on assessing UX writing, content design, and conversation design skills. This may involve discussing past projects, problem-solving scenarios, or a small practical exercise.
Portfolio Review: A dedicated session where the candidate presents their portfolio, discussing their process, strategic thinking, stakeholder management, and the impact of their work. This is a critical stage for demonstrating practical application of skills.
Hiring Manager/Team Interview: Discussion about cultural fit, collaboration style, understanding of the financial services sector, and alignment with the team's working methods.
Final Stage: Potentially a final interview with a senior stakeholder to confirm fit and discuss the contract details.

Portfolio Review Tips:

Curate Select Projects: Choose 3-5 of your strongest projects that best showcase your skills in UX writing, content design, and collaboration, particularly those relevant to financial services or complex digital products.
Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, strategy, design, iteration), the challenges you faced, and the measurable outcomes or impact. Use the STAR method (Situation, Task, Action, Result).
Highlight Process: Emphasize your methodology, including user research, content strategy, information architecture, and how you collaborated with designers, product managers, and other stakeholders.
Showcase Versatility: Demonstrate your ability to adapt tone of voice, write for different channels, and adhere to brand guidelines and accessibility standards.
Prepare for Questions: Be ready to discuss your decision-making process, how you handle feedback, and how you measure the success of your content.

Challenge Preparation:

Content Critique: Be prepared to critique existing content (perhaps from Lloyds Banking Group's website) and suggest improvements based on UX principles.
Writing Task: You might be given a short task to write copy for a specific user flow or scenario, testing your clarity, conciseness, and tone.
Stakeholder Scenario: Prepare for questions about how you would navigate disagreements or secure buy-in from stakeholders in risk, legal, or product teams.

📝 Enhancement Note: The interview process heavily emphasizes practical demonstration of skills through a portfolio review and potential practical exercises. Understanding the company's context (financial services, large organization) and the specific requirements of the role (hybrid, agile, content strategy) is key to preparation.

🛠 Tools & Technology Stack

Primary Tools:

Content Management Systems (CMS): While not explicitly mentioned, experience with various CMS platforms for publishing digital content would be beneficial.
Design Collaboration Platforms: Figma is explicitly mentioned as a platform for collaboration. Proficiency in using Figma for reviewing designs, providing contextual feedback on copy placement, and potentially creating content specifications is important.
Project Management Tools: Experience with tools like Jira, Asana, Trello, or similar for managing tasks within an agile workflow.
Word Processing & Collaboration: Microsoft Office Suite (Word, PowerPoint, Excel) or Google Workspace for drafting, presentations, and data analysis.

Analytics & Reporting:

Web Analytics Tools: Familiarity with tools like Google Analytics, Adobe Analytics, or similar to understand user behavior and content performance metrics.
User Feedback Tools: Experience with survey tools (e.g., SurveyMonkey, Typeform) or in-app feedback mechanisms.
A/B Testing Platforms: Understanding of how to use A/B testing to optimize content performance.

CRM & Automation:

While not a direct CRM role, understanding how content integrates with customer journeys managed within CRM systems or marketing automation platforms could be advantageous for context.

📝 Enhancement Note: The explicit mention of Figma highlights the importance of digital design collaboration tools. Familiarity with analytics and user feedback mechanisms is crucial for the data-informed aspect of content design and optimization.

👥 Team Culture & Values

Operations Values:

Customer Focus: A strong commitment to understanding and serving customer needs through clear, empathetic communication. This is central to the Group's purpose of "helping Britain prosper."
Collaboration: Working effectively within diverse, multi-disciplinary teams, valuing input from all members, and contributing to a shared goal.
Integrity & Trust: Upholding high standards of professionalism, honesty, and compliance, especially critical in the financial services industry.
Efficiency & Clarity: Striving for clear, concise communication that simplifies complex information and streamlines customer interactions.
Continuous Improvement: Embracing feedback and data to refine processes and content, driving ongoing enhancement of the digital customer experience.

Collaboration Style:

Cross-functional Integration: Actively engaging with product, design, risk, legal, and branding teams to ensure content is aligned, compliant, and user-effective. This involves proactive communication and relationship building.
Feedback-Driven: Openness to giving and receiving constructive feedback on content and design decisions within the team and with stakeholders.
Knowledge Sharing: Contributing to a team environment where best practices, insights, and learnings are shared to elevate the collective expertise.

📝 Enhancement Note: The company culture emphasizes customer-centricity, integrity, and collaboration, which are foundational to effective operations in any customer-facing role. The specific values guide how individuals are expected to contribute and interact within the team and across departments.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Stakeholder Needs: Managing diverse and sometimes conflicting requirements from product, risk, legal, and branding teams while maintaining a user-centric approach.
Complex Financial Products: Simplifying complex "Protection" product information into clear, accessible language for a broad customer base.
Agile Pace: Adapting quickly to changing priorities and iterative development cycles within an agile environment.
Fixed-Term Contract: The 9-month duration requires rapid integration and immediate contribution, with the inherent challenge of a defined end date.
Hybrid Work Nuances: Optimizing collaboration and maintaining team cohesion within a hybrid working model.

Learning & Development Opportunities:

Specialized Domain Knowledge: Gaining in-depth understanding of financial services products, particularly in the "Protection" sector.
UX & Content Best Practices: Learning from experienced professionals within a leading financial institution, honing skills in UX writing, conversation design, and content strategy.
Industry Exposure: Understanding the operational frameworks and regulatory landscape of a major UK bank.
Tool Proficiency: Deepening expertise in design collaboration tools like Figma and potentially other content/analytics platforms.

📝 Enhancement Note: The role presents a good opportunity for skill development in a specialized domain and within a structured corporate environment. The challenges are typical of fast-paced digital product development and stakeholder-heavy roles, offering valuable experience.

💡 Interview Preparation

Strategy Questions:

Content Strategy & Process: "Walk me through your process for developing content for a new digital feature. How do you incorporate user research and stakeholder feedback?" Prepare to discuss your approach to content strategy, information architecture, and iterative design.
Stakeholder Management: "How do you handle a situation where Legal or Risk provides feedback that conflicts with your user-centric content approach?" Be ready to share examples of negotiation, compromise, and advocating for the user while ensuring compliance.
Problem-Solving: "Describe a time you had to simplify a complex piece of information for a digital audience. What was your approach, and what was the outcome?" Focus on clarity, conciseness, and user comprehension.

Company & Culture Questions:

Company Values: "How do your personal values align with Lloyds Banking Group's commitment to 'helping Britain prosper' and fostering an inclusive culture?" Research the company's stated values and be prepared to connect your experiences to them.
Team Dynamics: "This role requires close collaboration in a hybrid, multi-disciplinary team. How do you ensure effective communication and contribution in such an environment?" Discuss your preferred collaboration methods and how you build relationships.
Impact Measurement: "How would you measure the success of the content you create for our protection products?" Be prepared to discuss relevant metrics (e.g., task completion rates, conversion rates, clarity scores, reduction in support queries).

Portfolio Presentation Strategy:

Context is Key: For each project, clearly define the business problem, user need, and your specific contribution.
Show, Don't Just Tell: Use visuals (screenshots, mockups) to illustrate your work. Explain the "why" behind your content choices.
Quantify Impact: Whenever possible, present data or metrics that demonstrate the positive impact of your content on user behavior or business outcomes.
Highlight Collaboration: Show how you worked with designers, researchers, product managers, and other stakeholders. Mention specific tools like Figma if applicable.
Be Ready for Deep Dives: Anticipate detailed questions about your process, decision-making, and problem-solving approaches.

📝 Enhancement Note: Preparation should focus on demonstrating practical skills, strategic thinking, and cultural fit. Understanding the operational context of financial services, agile methodologies, and the hybrid work model will be crucial for answering questions effectively.

📌 Application Steps

To apply for this operations-aligned content design position:

Submit your application through the provided workwayjobs.com link.
Portfolio Customization: Tailor your portfolio to highlight projects demonstrating UX writing, content strategy, and collaboration within complex environments, ideally with examples related to financial services or similar regulated industries.
Resume Optimization: Ensure your resume clearly articulates your experience in content design, UX writing, conversation design, stakeholder management, and agile methodologies. Use keywords from the job description.
Interview Preparation: Practice articulating your process, showcasing your portfolio effectively, and preparing responses to common interview questions related to user empathy, problem-solving, and stakeholder management.
Company Research: Familiarize yourself with Lloyds Banking Group's purpose, values, digital strategy, and the "Protection" product area to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Content Designer - Protection (9-Month FTC)