Content Designer

📍 Job Overview

Job Title: Content Designer
Company: Lendi Group
Location: Sydney, New South Wales, Australia
Job Type: Full-time
Category: Creative & Media / Marketing / Art & Design
Date Posted: October 21, 2025
Experience Level: 2-5 years
Remote Status: Hybrid

🚀 Role Summary

• Design and execute engaging, scroll-stopping content across omni-channel platforms, including social media, print, and out-of-home (OOH) advertising, to enhance brand engagement for Lendi and Aussie brands.
• Collaborate closely with content, marketing, and retail teams to bring campaigns to life, ensuring creative output aligns with brand strategy and performance insights from TOFU (Top of Funnel) to BOFU (Bottom of Funnel).
• Contribute proactively to campaign ideation and creative concepting, leveraging a fast-paced, collaborative environment to deliver high-quality creative assets that drive impact.
• Develop and design a wide range of marketing collateral, from social media posts and reels to brochures, flyers, OOH billboards, and EDMs, maintaining brand consistency and visual appeal.

📝 Enhancement Note: This role is positioned within an in-house creative studio, emphasizing a hands-on, fast-turnaround design approach rather than a traditional brief-response model. The focus is on creating impactful, adaptable creative for a dual-brand environment (Lendi & Aussie) within the property sector, leveraging data and performance insights.

📈 Primary Responsibilities

• Develop and create visually compelling social media content, including posts, reels, and performance ads for platforms such as Instagram, LinkedIn, TikTok, and Facebook, optimized for engagement and conversion.
• Design print materials like brochures, flyers, and in-store collateral to effectively support the Aussie retail store network and its brokers in their customer interactions.
• Conceptualize and execute OOH advertising assets, including billboards, large-format print, and digital screens, ensuring high-impact visibility and brand recall.
• Design and enhance digital assets for the company website and craft beautiful, effective EDMs (Electronic Direct Mail) to drive customer engagement and lead generation.
• Collaborate closely with copywriters, content producers, and marketers to integrate creative concepts across multiple formats, ensuring a cohesive brand narrative.
• Take ownership of creative quality from initial concept through to final delivery, managing both fast-turnaround and planned project timelines efficiently.
• Participate actively in brainstorms and campaign ideation sessions, contributing innovative ideas and a proactive design perspective to marketing initiatives.

📝 Enhancement Note: The responsibilities highlight a broad scope of design work across the entire marketing funnel and various media channels, reflecting the "full funnel" and "omni-channel engagement" objectives. The emphasis on "owning quality" and "contributing proactively" suggests a need for self-direction and initiative.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a strong portfolio demonstrating practical design skills and experience will be paramount. Experience: 2-4 years of design experience, gained either in-house or at an agency, is required.

Required Skills:

• Adobe InDesign: Essential for print collateral and layout design.
• Adobe Illustrator: Crucial for vector graphics and detailed illustrations.
• Adobe Photoshop: Necessary for image manipulation, editing, and digital asset creation.
• Canva: Proficiency required for rapid, social-first design tasks.
• Layout & Typography: A sharp eye for effective visual hierarchy and readability.
• Brand Consistency: Ability to maintain and apply brand guidelines across diverse assets.
• Print & Digital Content Experience: Versatility in designing for both physical and online mediums.
• Project Management: Ability to juggle multiple projects and meet strict deadlines.

Preferred Skills:

• Adobe Premiere Pro / After Effects: Skills in video editing and motion graphics for dynamic content.
• Concept & Storytelling: Ability to translate briefs into compelling visual narratives.
• Social-First Editing: Experience in creating content specifically for Reels and TikTok.
• Illustration / Animation: Additional creative skills to enhance content versatility.
• AI Image/Video Tools: Familiarity with emerging AI-driven design technologies.

📝 Enhancement Note: The experience requirement is specific (2-4 years), and the "bonus points" indicate a preference for candidates with skills that can immediately contribute to video, motion graphics, and emerging AI design tools, suggesting the company is forward-thinking in its creative technology adoption.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio or "reel" showcasing a range of design work is mandatory for consideration.
• Examples should demonstrate proficiency across both print and digital mediums, including social media, OOH, brochures, and EDMs.
• Showcase specific case studies or examples of "scroll-stopping" social media content and effective performance ads.
• Highlight your ability to manage fast-turnaround projects and maintain brand consistency across different campaign assets.

Process Documentation:

• Evidence of how you approach concept development and campaign ideation, demonstrating proactive contribution.
• Examples of your workflow from initial concept to final delivery, illustrating your process for ensuring quality and meeting deadlines.
• Demonstrations of how you collaborate with copywriters, content producers, and marketers to bring campaigns to life.
• Insights into how you leverage data and performance insights (from TOFU to BOFU) to inform design decisions.

📝 Enhancement Note: The explicit requirement for a portfolio "you won't be considered without work examples" underscores its critical importance. The emphasis on "standout short-form pieces" and "why this role feels like the right next step" suggests a preference for candidates who can articulate their process and strategic thinking behind their creative output.

💵 Compensation & Benefits

Salary Range: Based on the 2-4 years of experience required, the hybrid work arrangement, and the Sydney location, a competitive salary range for a Content Designer in this market would typically fall between AUD $70,000 - $95,000 per annum.

Benefits:

• Hybrid Working Arrangement: Offers flexibility to work from home, the office, or a combination, supporting work-life balance.
• Holistic Wellbeing Programs: Comprehensive 24/7 support covering medical, mental health, and financial wellbeing.
• Generous Paid Parental Leave: 18-26 weeks for primary carers and up to 4 weeks for secondary carers.
• Loyalty Leave: An additional week of leave annually after 3 years of service.
• Wellness Initiatives: A strong focus on psychological safety and overall employee wellbeing.
• Access to Studio Space, Gear, and Resources: Providing the tools necessary for creative work.
• Creative Ownership and Feedback: Opportunities for genuine impact and professional development.

Working Hours: While not explicitly stated, a standard full-time role in Australia typically involves 38-40 hours per week. The hybrid arrangement suggests flexibility within these hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Sydney, Australia, for a designer with 2-4 years of experience in a full-time, hybrid capacity. The listed benefits are directly extracted from the job description, highlighting Lendi Group's commitment to employee wellbeing and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Mortgage Broking/Lending) and Technology. Lendi Group operates under the Lendi and Aussie brands, aiming to simplify the property journey for Australians. Company Size: Lendi Group is a significant player in the Australian market, with operations across Australia and the Philippines. The company size suggests a dynamic environment with opportunities for growth and impact. Founded: While the founding date isn't explicitly stated, the company's growth and establishment of two major brands (Lendi & Aussie) indicate a mature yet evolving organization.

Team Structure:

• The role sits within an in-house marketing team, specifically part of a "sharp in-house creative agency" or "creative studio."
• This studio is building a "high-performing, in-house creative machine," suggesting a structured but ambitious team environment.
• Collaboration is key, working "side by side with our content, marketing, and retail teams," indicating cross-functional integration.

Methodology:

• Data-Driven Creativity: The team works with "data and performance insights" to inform creative work, emphasizing an analytical approach to design effectiveness.
• Agile & Fast-Paced: The environment is described as "fast-moving" and requiring "fast-turnaround" projects, indicating an agile and responsive methodology.
• Collaborative Ideation: Brainstorming and campaign ideation are core to the team's approach, fostering shared creativity.

Company Website: https://www.lendi.com.au/ (Note: Assumed based on domain derived, though the job posting doesn't explicitly link it.)

📝 Enhancement Note: The company culture is characterized by ambition, a focus on building a top-tier in-house creative team, and a blend of creative freedom with data-informed decision-making. The dual-brand operation adds a layer of complexity and opportunity for a designer.

📈 Career & Growth Analysis

Operations Career Level: This role is at an intermediate level, suitable for a designer with 2-4 years of experience looking to deepen their skills in a dynamic, in-house creative setting. It offers a "launchpad for your creative career." Reporting Structure: The Content Designer will work within the in-house marketing team and creative studio. The exact reporting line isn't specified, but it's likely to a Creative Lead or Marketing Manager. Operations Impact: The role directly contributes to brand engagement and campaign performance across multiple channels. The creative assets designed will influence customer perception, lead generation (TOFU to BOFU), and brand awareness for the Lendi and Aussie brands within the competitive property market.

Growth Opportunities:

• Skill Expansion: Opportunities to develop video and motion graphics skills (Premiere Pro, After Effects), illustration, animation, and proficiency with AI image/video tools.
• Creative Ownership: Gain experience in owning creative projects from concept to delivery, fostering a sense of responsibility and leadership.
• Industry Exposure: Work alongside ex-agency professionals and a diverse creative team, learning best practices in a fast-paced, evolving industry.
• Career Advancement: Potential to move into more senior design roles, art direction, or specialization within the creative studio as the team grows.

📝 Enhancement Note: The emphasis on "growth opportunities" and the specific mention of learning video, motion graphics, and AI tools suggest a clear path for professional development. The role is framed as a significant step for career progression within the creative field.

🌐 Work Environment

Office Type: The company offers a hybrid setup, allowing for a mix of remote and in-office work. This suggests a modern, flexible work environment. Office Location(s): Sydney, New South Wales, Australia. Specific office details (e.g., address, amenities) are not provided but can be inferred to be in a major Sydney business hub.

Workspace Context:

• Collaborative Studio: The role is part of an "in-house creative studio" and emphasizes working "side by side" with other teams, indicating a collaborative physical or virtual workspace.
• Resource-Rich: Access to "studio space, gear, and resources" is mentioned, implying a well-equipped creative environment.
• Dynamic Interaction: Opportunities to interact with copywriters, content producers, marketers, and retail teams, fostering a lively exchange of ideas.

Work Schedule: A standard full-time schedule is implied, likely 38-40 hours per week, with the flexibility afforded by the hybrid work arrangement. This allows for project management and focused work periods.

📝 Enhancement Note: The hybrid model is a key feature, offering flexibility. The description of a "vibrant, relaxed, yet professional culture" and a focus on "psychological safety" points towards a supportive and engaging work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: The first step is submitting your CV/LinkedIn and, crucially, your portfolio. The portfolio is a non-negotiable requirement.
• Portfolio Presentation/Walkthrough: Be prepared to discuss your portfolio. Expect to highlight 1-2 standout short-form pieces and explain your creative process, concept development, and rationale behind your design choices.
• Creative & Collaborative Assessment: Interviews will likely assess your ability to brainstorm, ideate, and collaborate with creative and marketing teams. Case studies demonstrating your approach to "scroll-stopping" content and campaign execution will be valuable.
• Skills & Fit Evaluation: Technical skills in Adobe Suite and Canva will be assessed, alongside your ability to thrive in a fast-paced, feedback-driven environment and your alignment with company values (Stronger United, Act Like You Own It, Keep Home Loans Human).

Portfolio Review Tips:

• Curate Strategically: Select work that directly addresses the requirements: social media, print, OOH, EDMs, and performance ads. Showcase versatility.
• Highlight Impact: For each piece, explain the objective, your role, the process, and the outcome (if performance data is available, use it!). Focus on "impact."
• Showcase Process: Include examples of your brainstorming, concept development, and collaboration with writers/marketers. Demonstrate your proactive approach.
• Tailor Your Narrative: Be ready to explain why this specific role at Lendi Group is the "right next step" for you, connecting your skills and ambitions to the company's goals.
• Video/Motion Emphasis: If you have video or motion graphics skills, ensure these are prominently featured, as they are a "bonus point."

Challenge Preparation:

• Creative Challenge: Be prepared for a potential design task or a discussion around how you would approach a specific creative challenge (e.g., designing a social campaign for a new product feature).
• Problem-Solving: Think about how you handle tight deadlines, feedback, and evolving project requirements in a fast-paced environment.
• Brand Application: Practice applying brand guidelines (Aussie & Lendi) to hypothetical scenarios.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Applicants must be ready to articulate their creative process, demonstrate collaboration, and explain their strategic thinking behind their design choices, especially concerning performance and brand impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Adobe InDesign: Essential for layout, print design (brochures, flyers), and publishing.
  • Adobe Illustrator: Crucial for vector graphics, logos, icons, and detailed illustrations.
  • Adobe Photoshop: Key for image editing, manipulation, digital asset creation, and web graphics.
• Canva: Required for fast-turnaround, social-first design and collaborative lighter-weight projects.

Analytics & Reporting:

• While not explicitly listed as a tool to use, the role requires understanding and contributing to "data and performance insights." This implies familiarity with how creative performance is measured on platforms like social media, digital ad networks, and email marketing systems.

CRM & Automation:

• EDM Platforms: Experience designing for email marketing platforms would be beneficial for creating EDMs.
• Social Media Management Tools: Familiarity with platforms used for scheduling and publishing social content (e.g., Meta Business Suite, Hootsuite, Buffer) is likely.

Video & Motion:

• Adobe Premiere Pro: Preferred for video editing.
• Adobe After Effects: Preferred for motion graphics and animation.

Emerging Technologies:

• AI Image/Video Tools: Familiarity or experience with AI-powered design tools is a plus, indicating the company's interest in innovation.

📝 Enhancement Note: The core tools are Adobe Creative Suite and Canva. The "bonus points" for Premiere Pro, After Effects, and AI tools indicate a desire for a designer who can contribute to more advanced and modern forms of content creation. Understanding performance metrics is also implicitly required.

👥 Team Culture & Values

Operations Values:

• We Are Stronger United: This value emphasizes collaboration, teamwork, and mutual support. For a Content Designer, it means working harmoniously with copywriters, marketers, and other creatives, and contributing to a positive team dynamic.
• Act Like You Own It: This encourages a sense of responsibility, initiative, and accountability. Designers are expected to take ownership of their projects, proactively seek solutions, and treat the company's success as their own.
• Keep Home Loans Human: This value speaks to empathy, customer-centricity, and building genuine connections. In design, this translates to creating content that is relatable, accessible, and resonates emotionally with the target audience.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with content, marketing, and retail teams, fostering a fluid exchange of ideas and feedback across departments.
• Proactive Contribution: The team values proactive input in brainstorms and ideation, rather than simply executing assigned briefs.
• Feedback-Driven Improvement: The culture encourages taking feedback and sharpening craft, suggesting an open and iterative design process.

📝 Enhancement Note: The company's core values (Stronger United, Act Like You Own It, Keep Home Loans Human) are explicitly stated and should guide how candidates present themselves and their work. These values promote a collaborative, responsible, and customer-focused approach to creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Adapting to rapid project turnarounds and evolving campaign needs while maintaining high creative quality.
• Multi-Brand Design: Balancing the distinct brand identities and requirements of both Lendi and Aussie across various platforms.
• Full-Funnel Creative: Developing content that effectively engages users at all stages of the customer journey, from initial awareness to conversion.
• Staying Current: Keeping up with rapidly evolving social media trends, design tools (especially AI), and digital advertising best practices.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to become proficient in video editing, motion graphics, and AI-driven design tools.
• Creative Ownership: Developing project management and end-to-end creative execution skills.
• Industry Insights: Learning from experienced ex-agency professionals and understanding data-driven marketing strategies in the property sector.
• Career Progression: Potential to grow into senior design roles, art direction, or leadership within the expanding creative studio.

📝 Enhancement Note: The challenges are inherent to a fast-paced, in-house creative role. The growth opportunities are clearly articulated, focusing on expanding technical skills, gaining project ownership, and advancing within the company's creative department.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating 'scroll-stopping' social media content. What elements do you prioritize?" (Focus on visual hierarchy, clear CTAs, brand integration, and platform-specific best practices).
• "How would you approach designing a campaign for both Lendi and Aussie brands simultaneously, ensuring brand distinction while maintaining overall cohesion?" (Discuss brand guidelines, target audience differences, and strategic visual approaches).
• "Walk us through a project from your portfolio where you had to deliver under a tight deadline. How did you manage your time and ensure quality?" (Highlight your project management skills, prioritization, and problem-solving under pressure).

Company & Culture Questions:

• "Our values are 'We Are Stronger United,' 'Act Like You Own It,' and 'Keep Home Loans Human.' How do these resonate with your work style and creative philosophy?" (Connect your experiences and aspirations to these specific values).
• "How do you approach receiving and incorporating feedback on your designs?" (Demonstrate openness to critique and a collaborative spirit).
• "What excites you about Lendi Group and the property/finance industry, and how do you see your design skills contributing to our mission?" (Show genuine interest and research into the company and its market).

Portfolio Presentation Strategy:

• Storytelling is Key: For each piece, tell a story: the challenge, your creative solution, your process, and the impact (use metrics if possible).
• Highlight Versatility: Showcase a range of work covering social, print, OOH, and digital. Explicitly mention your proficiency in InDesign, Illustrator, Photoshop, and Canva.
• Emphasize Proactivity: For any concepting or ideation examples, stress your initiative and how you contributed beyond a basic brief.
• Video/Motion Focus: If you have these skills, make sure to dedicate time to showcasing them, explaining your role and the tools used.
• Conciseness: Be mindful of time. Aim for clear, impactful explanations rather than lengthy descriptions.

📝 Enhancement Note: Preparation should heavily focus on the portfolio, as it's a mandatory requirement. Candidates should be ready to discuss their process, technical skills, and how their work aligns with the company's values and the demands of a fast-paced, multi-channel creative environment.

📌 Application Steps

To apply for this Content Designer position:

• Submit Your Application: Use the provided link on SmartRecruiters to submit your application.
• Curate Your Portfolio: Ensure your reel or portfolio prominently features 1-2 standout short-form pieces and showcases your best work across social media, print, and digital formats. Explicitly highlight your Adobe Creative Suite and Canva skills.
• Tailor Your CV/LinkedIn: Optimize your resume or LinkedIn profile to highlight your 2-4 years of design experience, relevant technical skills (Adobe InDesign, Illustrator, Photoshop, Canva), and achievements in creating engaging content.
• Craft Your Note: Write a short, compelling note explaining why this role at Lendi Group is the "right next step" for your career, connecting your skills, aspirations, and understanding of the company's mission.
• Research Company Values: Familiarize yourself with Lendi Group's core values (We Are Stronger United; Act Like You Own It; Keep Home Loans Human) and be prepared to discuss how they align with your professional approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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