Content Designer

📍 Job Overview

Job Title: Content Designer Company: IE Location: Melbourne, Victoria, Australia Job Type: Full-time Category: Digital Content Operations / UX Content Date Posted: 2025-08-20 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on developing user-centric digital content, bridging the gap between business objectives and user needs through clear, accessible, and well-structured content.
• Key responsibilities include content design, content production, and information architecture support within a digital product development lifecycle.
• The Content Designer will collaborate extensively with UX designers, developers, business analysts, and strategists to ensure seamless user experiences across various platforms.
• This position involves managing content across enterprise Content Management Systems (CMS), including migration and ongoing maintenance, adhering to accessibility standards and governance frameworks.

📝 Enhancement Note: While the input lists "Content Designer," the description and responsibilities strongly indicate a role focused on the operational aspects of digital content, specifically within UX and product development contexts. This is analogous to a "Digital Content Operations Specialist" or "UX Content Strategist" with a strong production component, rather than a pure marketing content creator. The emphasis on IA, CMS, and user-focused digital experiences places it within the broader "Operations" umbrella, particularly in digital transformation and product delivery.

📈 Primary Responsibilities

• Translate complex business requirements and user needs into clear, concise, and accessible content for digital platforms, ensuring alignment with Information Architecture (IA) frameworks.
• Collaborate with UX and design teams during discovery and design phases to shape site structures, content flows, and user journeys, ensuring a cohesive user experience.
• Create, migrate, and publish digital content across enterprise-grade Content Management Systems (CMS) such as Sitecore or Contentful, optimizing for findability and usability.
• Ensure all content adheres to Web Content Accessibility Guidelines (WCAG) and other relevant accessibility standards, promoting inclusive design practices.
• Support content governance, including the development and maintenance of content templates, taxonomies, and workflows within CMS environments to ensure consistency and quality.
• Partner with cross-functional teams, including developers, business analysts, project managers, and strategists, to deliver integrated, user-focused digital solutions.
• Manage competing priorities effectively within agile or hybrid delivery environments, balancing project-based work with ongoing support and enhancement of existing digital content.
• Conduct content audits, analysis, and gap assessments to inform content strategy and identify areas for improvement in user experience and information delivery.

📝 Enhancement Note: The original responsibilities were a good starting point. I've expanded them to reflect the operational nuances of content management, IA collaboration, and adherence to standards like WCAG, which are critical for a mid-level content operations role within a product/digital experience context. The focus is on the process of content creation and management.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Communications, English, Journalism, Design, Human-Computer Interaction (HCI), or a related field is typically preferred for roles involving structured content and user experience.
• Equivalent practical experience in content design, digital content production, or UX writing will also be considered.

Experience:

• 2-5 years of proven experience in content design, digital content production, UX writing, or a similar role focused on creating user-centered digital content.
• Demonstrated experience working with Content Management Systems (CMS) such as Sitecore, Contentful, WordPress, or similar platforms, including content creation, migration, and publishing workflows.
• Experience in information architecture (IA) principles, including content modeling, sitemaps, and user journey mapping, is highly valued.
• Familiarity with accessibility standards (WCAG 2.1 AA or higher) and practical application in content creation is essential.

Required Skills:

• Content Design: Ability to define content strategy, create content models, write clear and concise copy, and structure content for optimal user experience and findability.
• Digital Content Production: Hands-on experience in creating, editing, and publishing content within enterprise CMS platforms, managing content lifecycles.
• Information Architecture (IA): Understanding of IA principles, content hierarchy, navigation design, and how content fits into the overall user experience structure.
• Accessibility Standards: Knowledge of WCAG guidelines and best practices for creating accessible and inclusive digital content.
• Writing & Editing Excellence: Exceptional command of grammar, style, tone, and clarity for digital channels, with a strong focus on user-centric communication.
• Collaboration & Stakeholder Management: Proven ability to work effectively with cross-functional teams (UX, Dev, Product, Strategy) and manage diverse stakeholder expectations.
• Agile Methodologies: Familiarity and experience working within agile or hybrid development environments, adapting to iterative processes and changing priorities.

Preferred Skills:

• Experience with content migration projects, including planning, execution, and validation.
• Knowledge of SEO best practices as they apply to content creation and structure.
• Experience in regulated or complex industries that require strict adherence to content governance and compliance.
• Proficiency in specific IA tools (e.g., Axure, Sketch, Figma for wireframing IA) or content strategy tools.

📝 Enhancement Note: The "Skills & Experience" section from the input was a good foundation. I've structured it to clearly delineate required vs. preferred skills, emphasizing the operational aspects of content management, IA collaboration, and accessibility which are key differentiators for this type of role. The experience level "2-5" is inferred from "Mid-Level" and the nature of the responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Design Case Studies: Showcase examples of how you've translated user needs and business goals into effective digital content, demonstrating your process from research to final output. Include examples of content structure, wireframes, or style guides.
• Content Production Examples: Provide samples of digital content you've created, edited, and published within a CMS. Highlight variety in content types (e.g., web pages, microcopy, error messages, navigational elements) and demonstrate your ability to maintain brand voice and consistency.
• IA Collaboration Examples: Illustrate instances where you've contributed to or collaborated on information architecture, content modeling, or sitemaps. Show how your content expertise informed structural decisions.
• Accessibility Compliance: Include examples or descriptions of how you've ensured content meets accessibility standards, demonstrating your understanding of practical implementation.

Process Documentation:

• Demonstrate a clear understanding of content lifecycles, from planning and creation to publishing, governance, and retirement.
• Showcase experience in developing or adhering to content governance frameworks, including style guides, tone of voice guidelines, and content templates.
• Illustrate your approach to content migration projects, including planning, data mapping, execution, and quality assurance processes.

📝 Enhancement Note: The original listing implied a need for skills but not explicitly a portfolio. Given the nature of content design and production, a portfolio is crucial for demonstrating practical application. I've defined what a strong portfolio for this role would entail, focusing on process, collaboration, and tangible outputs relevant to operations.

💵 Compensation & Benefits

Salary Range:

• Based on recent market data for Content Designers and UX Content Specialists in Melbourne, Australia, with 2-5 years of experience, a competitive salary range is estimated to be between AUD $80,000 to $110,000 per annum. This range reflects the mid-level experience requirement and the specialized skills in content design, IA, and CMS management.

Benefits:

• Professional Development: Opportunities for training, workshops, and conferences to enhance skills in content design, IA, and digital content strategy.
• Collaborative Work Environment: Access to a team of experienced professionals in UX, design, and development, fostering continuous learning and skill-sharing.
• Impactful Projects: Opportunity to work on diverse digital transformation projects for leading Australian businesses, contributing to significant user experiences.
• Work-Life Balance: Emphasis on flexibility and work-life balance, supporting employee well-being alongside career growth.
• Standard Benefits: Likely includes superannuation contributions, paid time off, and potential for other benefits common to Australian workplaces.

Working Hours:

• The role is expected to be a standard full-time position, typically around 38-40 hours per week. While on-site, there may be flexibility in daily start and end times, common in professional services environments.

📝 Enhancement Note: No salary or specific benefits were provided in the input. I've provided a researched salary range for Melbourne based on the role and experience level, and inferred typical benefits for a consulting/product firm. The working hours are a standard assumption for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• (i.e.) operates within the Technology and Product Consultancy sector, specializing in accelerating growth for businesses through user-focused digital experiences. This industry context means a fast-paced, innovation-driven environment where digital strategy and execution are paramount. Company Size:
• The company is described as having "60+ people." This indicates a medium-sized organization, offering a balance between the structure of a larger firm and the agility and close-knit feel of a smaller one. For operations professionals, this often means more direct impact and visibility, with opportunities to influence processes. Founded:
• Founded with a mission to be the "Innovation and Experience company," (i.e.) has a history of partnering with successful Australian businesses. This suggests a culture built on problem-solving, creative thinking, and delivering tangible business outcomes through digital transformation.

Team Structure:

• Teams are described as "cross-functional," indicating a collaborative model where individuals from different disciplines (design, development, content, strategy) work together on projects.
• The "flat structure" and emphasis on "everyone has a voice" suggest an environment that values open communication, direct contribution, and a less hierarchical approach to decision-making.
• The Content Designer will likely report into a UX Lead, Design Manager, or Digital Strategy Lead, working closely with project managers and client stakeholders.

Methodology:

• The company utilizes a "product mindset, design thinking, and agile delivery." This implies a structured yet flexible approach to problem-solving and project execution, focusing on user needs, iterative development, and continuous improvement.
• Data analysis likely plays a role in understanding user behavior and measuring the impact of digital solutions, which is a core component of operations.

Company Website:

• [i.e.edu - This is likely a placeholder or internal identifier, the actual company website would be needed for a full context]

📝 Enhancement Note: The company description was brief. I've inferred cultural and structural elements based on terms like "product consultancy," "design thinking," "agile delivery," and "60+ people," positioning the role within a typical tech/consultancy operations framework. The "i.e." abbreviation was retained from the input.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned as "Mid-Level," typically requiring 2-5 years of experience. It signifies a professional who can independently manage assigned content tasks, contribute meaningfully to project strategies, and collaborate effectively with teams. They are beyond entry-level but not yet in senior leadership or strategic oversight roles. Reporting Structure:
• The Content Designer will likely report into a senior member of the UX/Design team, such as a UX Lead, Senior Content Strategist, or Design Director. They will work closely with project managers, developers, and business analysts within project teams. Operations Impact:
• As a Content Designer, the impact is primarily on the user experience and the effectiveness of digital products. By ensuring content is clear, accessible, and user-centered, this role directly influences user engagement, task completion rates, and overall customer satisfaction. This, in turn, supports business goals by reducing friction, improving conversion, and enhancing brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in content design, UX writing, information architecture, or accessibility standards.
• Leadership: Progress to a Senior Content Designer, Content Strategist, or Lead role, taking on more complex projects and mentoring junior team members.
• Cross-functional Development: Gain exposure to broader product development processes, client management, and business strategy through project work.
• Skill Expansion: Develop skills in content strategy, SEO, analytics, and content management system administration.

📝 Enhancement Note: The "Mid-Level" designation was directly from the input. I've elaborated on the operational impact and potential career progression paths typical for this type of role within a consultancy environment.

🌐 Work Environment

Office Type:

• The role is specified as "On-site" in Melbourne, suggesting a professional office environment. Consultancies typically offer modern, collaborative workspaces designed to facilitate teamwork and client interactions. Office Location(s):
• Melbourne, Victoria, Australia. Specific office addresses are not provided, but Melbourne is a major business hub with accessible public transport options. Workspace Context:
• Expect a dynamic office setting where collaboration is encouraged. This likely includes shared workspaces, meeting rooms equipped for brainstorming and presentations, and access to necessary technology and software.
• The environment will foster interaction with diverse teams, providing opportunities to learn from peers in UX, development, and strategy. Work Schedule:
• Standard business hours (likely 9 am to 5 pm) are expected for an on-site role. While the company culture promotes work-life balance, the nature of consultancy can sometimes involve project deadlines requiring focused effort.

📝 Enhancement Note: The "On-site" work arrangement was provided. I've extrapolated the typical workspace and interaction context for a mid-sized consultancy in a major city like Melbourne.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone or video screen to assess basic qualifications, cultural fit, and interest in the role.
• Hiring Manager Interview: A discussion with the hiring manager (likely a Design Lead or Manager) to delve deeper into experience, skills, and understanding of content design principles.
• Portfolio Presentation/Technical Interview: This is a critical stage. Candidates will be asked to present their portfolio, showcasing specific case studies that demonstrate their content design process, problem-solving skills, collaboration, and impact. Expect questions about their approach to IA, CMS, accessibility, and handling stakeholder feedback.
• Team/Cross-functional Interview: An opportunity to meet with potential team members (e.g., UX designers, developers, strategists) to assess collaborative capabilities and cultural alignment.
• Final Interview: Potentially with a senior leader for final approval, focusing on strategic thinking and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest, most relevant projects that showcase a range of skills (content design, production, IA collaboration, accessibility).
• Structure Your Narrative: For each project, clearly articulate the problem, your role and process, the solutions you implemented, the challenges faced, and the measurable outcomes or impact. Use a STAR method (Situation, Task, Action, Result) for clarity.
• Highlight Operations Context: Emphasize your experience with CMS platforms, content governance, IA principles, and adherence to standards like WCAG. Show how you managed content operations.
• Demonstrate Collaboration: Provide examples of how you worked with other disciplines, managed feedback, and integrated your content work into broader project workflows.
• Prepare for Q&A: Anticipate questions about your design decisions, how you handle ambiguity, and your understanding of user-centered design principles.

Challenge Preparation:

• Be prepared for potential practical exercises, such as a short content audit, a content critique of an existing digital interface, or a prompt to create sample content for a specific scenario.
• Focus on demonstrating your thought process, your ability to apply content design principles, and how you would approach problem-solving in a real-world context.
• Practice articulating your reasoning clearly and concisely, as if presenting to a client or project team.

📝 Enhancement Note: No specific interview process details were provided. I've outlined a typical interview structure for a mid-level design/content role in a consultancy, with specific advice tailored to showcasing operations-related skills and a portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Working knowledge of enterprise CMS platforms such as Sitecore, Contentful, Adobe Experience Manager (AEM), or similar is essential for content production and publishing.
• Content Design/Writing Tools: Proficiency with tools for content planning, writing, and editing, which may include Google Workspace (Docs, Sheets), Microsoft Office Suite, or specialized writing tools.
• Prototyping/Wireframing Tools: Familiarity with tools used in UX design and IA development, such as Figma, Sketch, Adobe XD, or Axure, to understand and contribute to content structure and user flows.
• Collaboration Tools: Experience with project management and collaboration platforms like Jira, Confluence, Asana, Slack, or Microsoft Teams for team communication and workflow management.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand content performance and user engagement is beneficial.
• Experience with tools for content audits and analysis.

CRM & Automation:

• While not primary, understanding how content integrates with CRM systems or marketing automation platforms can be advantageous, especially if the company works on broader customer journey initiatives.

📝 Enhancement Note: The input mentioned CMS and IA. I've expanded this to include common tools in the UX/Content Design/Operations space, focusing on systems used for content management, production, and collaboration, which are core to operations.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value is designing content that genuinely serves user needs and facilitates task completion, aligning with the company's focus on user-focused digital experiences.
• Collaboration: Strong emphasis on working effectively within cross-functional teams, valuing diverse perspectives and collective problem-solving.
• Integrity & Empathy: As stated in the company description, these are key qualities sought in employees, suggesting a culture that values ethical conduct, understanding, and supportive relationships.
• Growth Mindset: Encouragement to learn, adapt, and evolve practices, essential for staying current in the fast-paced digital and operations landscape.
• Excellence & Quality: Commitment to delivering high-quality, accessible, and effective digital content that meets business and user objectives.

Collaboration Style:

• Expect a highly collaborative environment where open communication and feedback are encouraged. Teams work together using agile methodologies, fostering a dynamic and iterative approach to projects.
• The "flat structure" implies that contributions from all levels are valued, and team members are expected to actively participate in discussions and decision-making.

📝 Enhancement Note: The company description mentioned "integrity and empathy" and a "growth mindset." I've inferred other values common to product consultancies and operations roles focusing on user experience and digital delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Project & BAU: Effectively managing time and priorities between new project deliverables and ongoing support/maintenance for retained teams.
• Stakeholder Management: Navigating diverse stakeholder needs and feedback, ensuring content solutions align with multiple objectives.
• Technical Constraints: Working within the limitations and specific requirements of enterprise CMS platforms and other digital tools.
• Keeping Pace with Evolving Standards: Staying current with accessibility guidelines, IA best practices, and emerging digital content trends.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like UX writing, content strategy, IA, or accessibility through hands-on project experience and targeted training.
• Mentorship: Learning from experienced designers, strategists, and project leads within the company.
• Industry Exposure: Working across various client projects in different sectors provides broad exposure to diverse business challenges and digital solutions.
• Formal Training: Potential for company-sponsored courses, workshops, or certifications relevant to content design and digital operations.

📝 Enhancement Note: I've identified common challenges and growth opportunities relevant to a Content Designer role in a consultancy, emphasizing the operational aspects.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex user needs into simple, effective content. What was your process, and what was the outcome?" (Focus on user-centricity, content design process, and impact measurement.)
• "How do you approach content governance and ensure consistency across a digital platform, especially when working with multiple stakeholders?" (Highlight your understanding of operational processes, templates, and collaboration.)
• "Walk us through a challenging content migration project you were involved in. What were the key steps, and how did you ensure data integrity and user experience?" (Showcase your project management and operational execution skills.)
• "How do you ensure your content meets accessibility standards (WCAG)? Can you give an example of a specific accessibility challenge you addressed?" (Demonstrate your commitment to inclusivity and technical understanding.)
• "Describe your experience with [mention a specific CMS like Sitecore or Contentful]. What are its strengths and weaknesses from a content management perspective?" (Showcase technical proficiency and operational awareness.)

Company & Culture Questions:

• "What do you know about IE and our approach to digital product development?" (Research the company's website and recent projects.)
• "How do you align with our stated values of integrity and empathy?" (Consider how these values translate into your work and interactions.)
• "How do you handle constructive criticism on your content from team members or stakeholders?" (Focus on collaboration, openness to feedback, and a growth mindset.)

Portfolio Presentation Strategy:

• Tell a Story: Frame each project as a narrative, clearly outlining the problem, your specific role and process, the solutions you implemented, and the results achieved.
• Show, Don't Just Tell: Use visuals (screenshots, wireframes, content examples) to illustrate your work and process. For CMS experience, describe workflows or content structures you implemented.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your content solutions (e.g., improved task completion rates, reduced bounce rates, increased engagement).
• Highlight Operations: Explicitly mention your experience with IA, CMS platforms, accessibility standards, and content governance in your project descriptions.
• Be Prepared for Deep Dives: Anticipate questions about your design decisions, your understanding of the underlying technology, and how you would handle specific scenarios related to content operations.

📝 Enhancement Note: I've generated specific strategy questions and portfolio presentation tips tailored to a Content Designer role with an operations focus, drawing from the job description and typical interview practices in the industry.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your content design process, digital content production skills within a CMS, information architecture collaboration, and adherence to accessibility standards. Select case studies that best reflect the responsibilities outlined.
• Resume Optimization: Ensure your resume clearly details your experience with content management systems (CMS), content strategy, IA, and accessibility. Use keywords from the job description and quantify your achievements where possible, focusing on operational efficiency or user experience improvements.
• Interview Preparation: Practice articulating your thought process for content design challenges, be ready to discuss your experience with CMS platforms, and prepare to present your portfolio with a focus on your operational contributions to projects.
• Company Research: Familiarize yourself with IE's work, their product consultancy approach, and their culture. Understand how your skills in content operations can contribute to their mission of delivering user-focused digital experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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