Communication Designer (Brand, UX/UI & Visual Storytelling)

📍 Job Overview

Job Title: Communication Designer (Brand, UX/UI & Visual Storytelling)

Company: Cartrack

Location: Makati, Metro Manila, Philippines

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute impactful visual campaigns that drive brand elevation and achieve strategic marketing objectives.

• Translate complex concepts into clear, compelling visual narratives that resonate with target audiences and inspire action.

• Develop and refine user interfaces (UI) and user experiences (UX) with a keen eye for both aesthetic appeal and functional clarity.

• Proactively experiment with new visual and messaging strategies to continuously optimize creative effectiveness and identify best practices.

• Collaborate closely with marketing teams to conceptualize, develop, and measure the impact of creative projects.

📝 Enhancement Note: While the job title is "Communication Designer," the responsibilities heavily lean into the intersection of Brand, UX/UI, and Visual Storytelling, indicating a role that bridges creative marketing execution with user-centric product design principles. This role is crucial for ensuring consistent brand messaging across all touchpoints and optimizing user engagement through intuitive design.

📈 Primary Responsibilities

• Research, plan, and design comprehensive visual campaigns that significantly enhance the Cartrack brand presence and meet specific campaign objectives.

• Transform intricate ideas into easily understandable and engaging visual narratives, ensuring they resonate with target audiences and drive desired actions.

• Design and iteratively improve user interfaces, user journeys, and overall product experiences, prioritizing both aesthetic appeal and clear communication.

• Proactively conduct A/B testing and explore new visual and messaging approaches to optimize creative effectiveness, aiming to discover the most impactful "secret recipe" for engagement.

• Collaborate closely with the marketing team on brainstorming, concept development, and project execution, rigorously measuring creative effectiveness and implementing data-driven improvements.

• Stay abreast of the latest trends in design, communication, and the broader industry to ensure the delivery of cutting-edge creative output.

• Produce high-quality assets for a diverse range of formats, including web and app UI, social media content, presentations, posters, sales collateral, digital advertisements, and print materials.

• Take full ownership of projects from initial ideation through to final execution, ensuring all deliverables strictly align with established brand standards and overarching strategic goals.

• Provide support for miscellaneous design and communication requirements as needed, demonstrating flexibility and adaptability.

📝 Enhancement Note: The responsibilities highlight a blend of strategic campaign planning, creative execution, and a strong emphasis on user-centric design principles. The "find the secret recipe" phrase suggests a data-informed approach to creative optimization, a key characteristic of effective marketing and operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, UX Design, Marketing, or a related field is strongly preferred, demonstrating foundational knowledge in design principles and communication strategy.

Experience: Proven experience (2-5 years) in roles such as Communication Designer, Visual Designer, UX/UI Designer, or a closely related creative position. This experience should showcase a track record of successful campaign development and user-centered design.

Required Skills:

• Expertise in visual storytelling, with the ability to craft compelling narratives through design.

• Strong proficiency in User Interface (UI) and User Experience (UX) design principles and methodologies.

• Demonstrated ability to develop and execute cross-channel marketing campaigns.

• Advanced skills in design software, including Figma for UI/UX design and prototyping, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for broader graphic design needs.

• Experience with prototyping platforms to effectively communicate user flows and interactive designs.

• Ability to think both conceptually (generating new ideas) and executionally (polishing final assets).

• Excellent verbal and written communication skills for pitching concepts and collaborating with teams.

• Strong collaboration skills, with experience working effectively within cross-functional teams.

Preferred Skills:

• Experience in the Smart Mobility or SaaS industry.

• Familiarity with digital advertising platforms and best practices for ad creative.

• Knowledge of motion graphics or basic animation principles for dynamic content.

• Understanding of brand strategy and the ability to maintain brand consistency across all touchpoints.

• Experience in user journey mapping and persona development.

📝 Enhancement Note: The experience level is inferred from the "proven experience" requirement and the breadth of responsibilities, suggesting a candidate who can work independently on projects while also collaborating effectively. The emphasis on Figma and Adobe Creative Suite points to a need for proficiency in industry-standard design and prototyping tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing expertise in visual storytelling, demonstrating the ability to translate complex ideas into engaging visual narratives.

• Demonstrations of UI/UX design skills, including wireframes, mockups, user flows, and interactive prototypes.

• Examples of cross-channel campaigns, illustrating the ability to maintain brand consistency and strategic messaging across various platforms (digital, print, social).

• Case studies highlighting conceptual thinking and execution, showing the process from idea generation to final polished assets.

Process Documentation:

• Case studies detailing the process of transforming complex ideas into clear visual narratives, including research, planning, and execution phases.

• Documentation of UI/UX design workflows, from initial concept and wireframing through to high-fidelity prototyping and iteration based on feedback.

• Examples of how creative effectiveness was measured and optimized, particularly for campaign design and digital assets.

• Demonstrations of collaboration processes with marketing teams, illustrating how projects were conceptualized, executed, and refined.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evidence of the candidate's conceptualization, execution, and strategic design capabilities across brand, UX/UI, and visual storytelling. The portfolio should clearly articulate the candidate's process and the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Communication Designer with 2-5 years of experience in Makati, Philippines, the estimated salary range is PHP 45,000 - PHP 75,000 per month. This range accounts for the cost of living in Metro Manila and the specialized skills required for brand, UX/UI, and visual storytelling.

Benefits:

• Competitive salary package commensurate with experience.

• Opportunity to work with a world-leading smart mobility SaaS company.

• Collaborative, vibrant, and fast-growing team environment.

• Empowerment with the freedom to influence business decisions and drive innovation.

• Exposure to a global market with operations in 23 countries.

• Professional development and learning opportunities to stay current with design and communication trends.

• Potential for career advancement within a growing organization.

Working Hours: 40 hours per week, Monday to Friday, with standard business hours expected for on-site collaboration.

📝 Enhancement Note: Salary estimates are based on available data for similar roles in the Philippines and reflect the mid-level experience requirement. Benefits are inferred from typical offerings for full-time employees at growth-stage technology companies and the emphasis on innovation and employee empowerment mentioned in the company description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Smart Mobility / Software as a Service (SaaS). Cartrack operates in a dynamic, technology-driven sector focused on fleet management, telematics, and asset tracking solutions, leveraging data to optimize mobility.

Company Size: Cartrack is a large, established global company with over 2,000,000 subscribers across 23 countries, indicating a robust organizational structure with significant resources and a broad market reach.

Founded: While the founding date is not provided, Cartrack has established itself as a world leader, suggesting a history of innovation and sustained growth in the technology sector.

Team Structure:

• The design team likely operates within or in close collaboration with the marketing department, forming a core creative unit.

• This role requires close partnership with marketing professionals, product managers, and potentially development teams to ensure cohesive brand and user experience strategies.

Methodology:

• Data-Driven Creativity: The emphasis on "finding the secret recipe" and measuring creative effectiveness suggests a data-informed approach to design and campaign execution.

• Agile Collaboration: The "collaborative, vibrant and fast-growing" environment implies an agile and iterative approach to project development, encouraging quick feedback loops and continuous improvement.

• User-Centric Design: The focus on UX/UI and user-centric experiences indicates that user needs and behaviors are central to the design process.

Company Website: https://cartrackasiacareerpage.teamtailor.com (Career Page), https://www.cartrack.com/ (Main Company Site)

📝 Enhancement Note: Cartrack's position as a global leader in Smart Mobility SaaS suggests a culture that values innovation, data analytics, and efficient operational processes. The company's scale implies a structured yet dynamic environment where designers can have a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, suitable for designers with 2-5 years of experience. It involves taking ownership of projects, contributing strategically to campaign development, and executing high-impact creative work. The role requires a blend of creative talent and strategic thinking, moving beyond purely execution-based tasks.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or Head of Design, working closely with the marketing team. The collaborative nature suggests frequent interaction with cross-functional stakeholders.

Operations Impact: The Communication Designer's impact is critical for shaping brand perception, driving marketing campaign success, and enhancing user engagement through intuitive product interfaces. By translating complex ideas into clear visuals and optimizing user experiences, this role directly contributes to Cartrack's market competitiveness and customer acquisition/retention strategies within the SaaS landscape.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas such as advanced UX/UI design for SaaS platforms, complex visual storytelling for B2B audiences, or brand strategy implementation.

• Leadership Potential: Progress to Senior Communication Designer, Art Director, or lead design projects, mentoring junior designers and influencing broader creative direction.

• Cross-Functional Mobility: Gain exposure to product management, marketing strategy, and business development, potentially leading to roles in product marketing or brand management.

• Continuous Learning: Access to industry trends and technologies, encouraging ongoing skill development in areas like emerging design tools, data visualization, and user research methodologies.

📝 Enhancement Note: The growth path for a Communication Designer in a SaaS company like Cartrack typically involves deepening expertise in design disciplines or moving into leadership roles. The emphasis on data-driven optimization and user-centricity provides a strong foundation for career advancement in the evolving tech landscape.

🌐 Work Environment

Office Type: The role is based on-site in Makati, Philippines, implying a traditional office environment designed for in-person collaboration.

Office Location(s): Cartrack Philippines is located in Makati, a prime business district in Metro Manila, ensuring accessibility and proximity to relevant amenities and business hubs.

Workspace Context:

• The workspace is described as "collaborative" and "vibrant," suggesting an open and interactive office layout that encourages teamwork and idea exchange.

• Access to industry-standard design tools (Figma, Adobe Creative Suite) is expected, supporting efficient workflow and high-quality output.

• Opportunities for direct interaction with marketing teams and potentially other departments will foster a dynamic and integrated work environment.

Work Schedule: A standard 40-hour work week, typically from Monday to Friday, is expected. This schedule allows for focused work on design projects and consistent collaboration with colleagues during business hours.

📝 Enhancement Note: The on-site requirement in a major business district like Makati suggests a professional and connected work environment. The emphasis on collaboration points to a workspace that facilitates team interaction and cross-functional synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: An interview where you will present your portfolio, discuss your design process, explain your conceptual thinking, and demonstrate how you've translated objectives into creative solutions. Expect questions about your experience with visual storytelling, UI/UX, and campaign design.

• Skills Assessment/Case Study: A practical exercise, potentially a design challenge or a case study analysis, to evaluate your problem-solving skills, creative execution, and proficiency in design tools under timed conditions.

• Team/Cultural Fit Interview: Meetings with potential team members and hiring managers to assess collaboration style, communication effectiveness, and how well you align with Cartrack's vibrant and innovative culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in visual storytelling, UI/UX, and cross-channel campaign design. Tailor your selection to highlight experience relevant to SaaS and B2B contexts if possible.

• Showcase Process: For each project, clearly articulate the problem, your approach, the tools used, your role, and the outcome. Visuals should be accompanied by concise explanations of your design decisions.

• Highlight Impact: Quantify results whenever possible. Use metrics related to engagement, conversion rates, user satisfaction, or brand recognition improvements.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle feedback, your experience with iterative design, and how you stay current with design trends.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Identify the core problem and objectives.

• Prioritize and Structure: If given a broad brief, prioritize key elements. Structure your approach logically, perhaps starting with research or ideation, then moving to execution.

• Focus on Clarity: Whether it's a visual presentation or a written response, ensure your communication is clear, concise, and directly addresses the challenge. Demonstrate your ability to think strategically and practically.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate their design process, strategic thinking, and the measurable impact of their work, especially in relation to campaign objectives and user experience improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design workflows. Proficiency here is critical for user interface and journey design.

• Adobe Creative Suite: Includes Photoshop for image editing and manipulation, Illustrator for vector graphics and illustrations, and InDesign for layout and print collateral. Necessary for broader graphic design tasks.

• Prototyping Platforms: Beyond Figma, familiarity with other prototyping tools (e.g., Adobe XD, InVision) may be beneficial for showcasing interactive designs and user flows.

Analytics & Reporting:

CRM & Automation:

• Exposure to CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) can provide context for how creative assets are deployed and tracked, though direct manipulation is likely not required for this role.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is a non-negotiable requirement for this role, reflecting the core needs of UI/UX and visual design. An understanding of how design impacts digital marketing performance metrics is also highly valuable.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: Cartrack values ideas that drive innovation and efficiency. This means designers are encouraged to explore new creative approaches and find streamlined ways to achieve objectives.

• Collaboration: The "collaborative, vibrant and fast-growing" environment highlights the importance of teamwork and open communication across departments.

• Impact-Driven: The focus on meeting campaign objectives and optimizing creative effectiveness suggests a culture that values measurable results and demonstrable impact from design work.

• User-Centricity: The emphasis on UX/UI indicates that understanding and catering to user needs is a core value in product and communication design.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing teams, requiring strong communication and the ability to translate marketing goals into creative assets.

• Iterative Feedback: The "fast-growing" nature implies a culture of continuous improvement, where feedback is actively sought and incorporated into design iterations.

• Proactive Contribution: The role encourages taking ownership and proactively contributing ideas, suggesting a culture where initiative is rewarded.

📝 Enhancement Note: The company's culture appears to foster a dynamic, results-oriented environment where creative professionals are empowered to innovate and collaborate to achieve business goals, with a strong emphasis on user experience and measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Ensuring all creative output aligns with Cartrack's established brand identity while continuously pushing creative boundaries to stay relevant and engaging.

• Translating Complex SaaS Concepts: Effectively communicating the value and functionality of sophisticated Smart Mobility SaaS solutions to diverse audiences through visual mediums.

• Optimizing for Multiple Channels: Designing assets that are effective across a wide array of platforms, from intricate UI elements to broad social media campaigns, each with unique technical and engagement requirements.

• Rapidly Evolving Design Trends: Keeping pace with the fast-changing landscape of design software, user interface trends, and visual communication techniques in the tech industry.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to deepen skills in user research, interaction design, and usability testing specific to SaaS applications.

• Brand Strategy Workshops: Learning to contribute more strategically to brand development and guidelines.

• Industry Conferences & Certifications: Potential to attend design or marketing conferences and pursue relevant certifications to enhance expertise.

• Mentorship and Cross-Functional Exposure: Learning from experienced marketing professionals and potentially gaining insights into product development and business strategy.

📝 Enhancement Note: The challenges presented are typical for designers in fast-paced tech environments, requiring adaptability, strong problem-solving skills, and a commitment to continuous learning. The growth opportunities are geared towards developing both specialized design expertise and broader strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you transformed a complex idea into a clear and compelling visual narrative. What was your process, and what was the outcome?" (Focus on your visual storytelling process and impact.)

• "Walk us through a UI/UX design project from your portfolio. What problem were you solving, what was your design approach, and how did you incorporate user feedback?" (Highlight your user-centric design methodology and iteration process.)

• "How do you ensure brand consistency across multiple design deliverables and channels, especially when working on diverse campaigns?" (Emphasize your understanding of brand guidelines and strategic application.)

Company & Culture Questions:

• "Based on your understanding of Cartrack and the Smart Mobility SaaS industry, what do you see as the biggest communication challenges we face, and how would your design skills address them?" (Research Cartrack's market position and communication needs.)

• "How do you approach collaboration with marketing teams and other stakeholders? Describe a situation where you had to balance different perspectives." (Demonstrate your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Storytelling is Key: Frame each project as a story: the challenge, your journey, and the successful resolution. Use visuals effectively to support your narrative.

• Quantify Impact: Where possible, present metrics that demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive user feedback).

• Showcase Process, Not Just Polish: Be prepared to discuss your thought process, wireframes, user flows, and iterations, not just the final polished screens. This demonstrates your problem-solving capabilities.

• Tailor to Cartrack: Highlight projects that align with B2B, SaaS, or technology-focused clients, and emphasize how your skills can directly benefit Cartrack's mission in smart mobility.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of visual storytelling, user-centric design principles, campaign strategy, and the ability to translate business objectives into effective creative solutions. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this Communication Designer position:

• Submit your application through the provided link on the Cartrack Asia Career Page.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating visual storytelling, UI/UX design, and cross-channel campaign execution relevant to a SaaS/B2B context. Ensure case studies clearly articulate your design process and measurable outcomes.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Visual Storytelling," "UI/UX," "Figma," "Adobe Creative Suite," and "Campaign Design." Quantify achievements and responsibilities wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design decisions, strategic thinking, and the impact of your work. Prepare to discuss your experience with collaboration, problem-solving, and staying current with design trends.

• Company Research: Thoroughly research Cartrack, its products, its market position in Smart Mobility SaaS, and its company culture. Understand their target audience and current communication strategies to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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