Communication Designer (Brand, UX/UI & Visual Storytelling)

📍 Job Overview

Job Title: Communication Designer (Brand, UX/UI & Visual Storytelling)

Company: Cartrack

Location: Kecamatan Setiabudi, Jakarta, Indonesia

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-03-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand elevation and campaign objectives through strategic visual communication and user-centric design principles within a fast-growing SaaS company.

• Translate complex ideas into clear, engaging visual narratives and user journeys, optimizing creative effectiveness across digital and physical touchpoints.

• Collaborate with cross-functional teams, particularly marketing, to brainstorm, execute, and measure the impact of creative campaigns and product experiences.

• Maintain and evolve brand standards through high-impact design deliverables for a wide range of formats, ensuring consistency and strategic alignment.

• Proactively research and implement new design, communication, and industry trends to ensure cutting-edge creative output and continuous improvement.

📝 Enhancement Note: This role is categorized under Creative & Design and Marketing Operations due to its emphasis on visual storytelling, campaign design, and collaboration with marketing to drive business objectives. The "Communication Designer" title, combined with UX/UI and visual storytelling aspects, suggests a role that bridges creative execution with strategic marketing goals, making it relevant to Marketing Operations professionals who manage and optimize creative assets and campaign effectiveness.

📈 Primary Responsibilities

• Research, plan, and design impactful visual campaigns that align with strategic marketing objectives and elevate the Cartrack brand identity.

• Develop compelling visual narratives that translate complex product features and company messages into clear, actionable insights for target audiences.

• Design and iterate on user interfaces (UI) and user journeys (UX) for digital products, ensuring both aesthetic appeal and a seamless, communicative user experience.

• Proactively conduct A/B testing and analysis of visual and messaging approaches to identify and implement optimizations for enhanced creative effectiveness, aiming to discover the most impactful "secret recipe."

• Partner closely with the marketing department to conceptualize, develop, and execute integrated campaigns, meticulously tracking creative performance and implementing data-driven improvements.

• Continuously monitor and integrate emerging trends in design, communication strategies, and relevant industries to ensure the creative output remains innovative and competitive.

• Produce high-quality design assets across various formats, including web and app UI elements, social media graphics, presentation decks, sales collateral, digital advertisements, and print materials.

• Manage projects from initial concept through final execution, ensuring all deliverables adhere strictly to established brand guidelines and overarching strategic goals.

• Provide essential design and communication support for miscellaneous projects and ad-hoc requests as needed to support business initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic campaign design, user-centric product design, and a data-driven approach to creative optimization. This suggests a need for a designer who can not only create visually appealing assets but also understand how to measure their effectiveness and iterate based on insights, a key characteristic for roles within or closely supporting Marketing Operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Interaction Design, or a related field, or equivalent practical experience.

Experience: 2-5 years of proven experience in a Communication Designer, Visual Designer, UX/UI Designer, or similar creative role, with a strong track record of delivering impactful design solutions.

Required Skills:

• Demonstrated expertise in visual storytelling, with the ability to craft compelling narratives through design.

• Proficiency in User Interface (UI) and User Experience (UX) design principles and methodologies.

• Strong ability to interpret design briefs, conceptualize creative ideas, and pitch them effectively to stakeholders.

• Proven experience in designing and executing cross-channel marketing campaigns, ensuring brand consistency across all touchpoints.

• Advanced proficiency in industry-standard design tools, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience with prototyping tools and platforms to create interactive design mockups and user flows.

• Excellent written and verbal communication skills, with the ability to articulate design decisions and collaborate effectively.

Preferred Skills:

• Experience in the SaaS or technology industry, preferably within smart mobility solutions.

• Familiarity with motion graphics or video editing for enhanced visual storytelling.

• Understanding of SEO principles and how design can impact search visibility.

• Experience with data visualization tools and techniques.

• Knowledge of front-end development basics (HTML, CSS) to better understand implementation constraints.

📝 Enhancement Note: The emphasis on "creative effectiveness," "optimizing creative," and "measuring creative effectiveness" strongly suggests that candidates will be evaluated not just on aesthetic output but on their ability to drive tangible business results through design. This aligns with operations roles that focus on performance metrics and ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 projects demonstrating expertise in visual storytelling and brand communication.

• Specific case studies detailing UI/UX design processes, including user research, wireframing, prototyping, and final UI design.

• Examples of cross-channel campaign design, highlighting how brand messaging was adapted and executed across different platforms (e.g., digital ads, social media, print).

• Demonstrations of transforming complex ideas into clear, engaging visual narratives, with explanations of the conceptualization process.

Process Documentation:

• Clearly outline the design process for at least one major campaign or product feature, detailing research, ideation, execution, and optimization phases.

• Document the user journey mapping and UI design process for a digital product, including wireframes, interactive prototypes, and final UI assets.

• Showcase how creative effectiveness was measured, including the metrics used and the resulting optimizations implemented.

• Provide examples of collaboration with marketing or product teams, illustrating the workflow and communication methods employed.

📝 Enhancement Note: For a design role that emphasizes "creative effectiveness" and "optimizing creative," a portfolio that quanties impact is crucial. This includes demonstrating how design decisions led to measurable improvements in engagement, conversion, or user satisfaction, akin to how operations professionals demonstrate ROI.

💵 Compensation & Benefits

Salary Range: Based on regional benchmarks for mid-level Communication Designers in Jakarta, Indonesia, with 2-5 years of experience, the estimated annual salary range is IDR 180,000,000 - IDR 300,000,000 (approximately $11,000 - $18,500 USD, subject to currency fluctuations). This estimate considers the cost of living in Jakarta and the specialized skill set required for UX/UI and visual storytelling.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Paid time off, including annual leave and public holidays.

• Opportunities for professional development and continuous learning, including workshops and training.

• Access to cutting-edge design tools and technology.

• Collaborative and dynamic work environment within a leading global SaaS company.

• Potential for performance-based bonuses or incentives.

• Contribution to social security and other statutory benefits as per Indonesian labor law.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is an estimation based on general market data for mid-level design roles in Jakarta. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation. The benefits listed are standard for full-time positions in Indonesia and align with typical offerings from international companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Smart Mobility SaaS (Software as a Service). Cartrack operates in a rapidly evolving technology sector, providing fleet management and vehicle tracking solutions globally. This industry demands innovation, agility, and a strong focus on customer value.

Company Size: Large (2,000+