Brand Marketing Designer

📍 Job Overview

Job Title: Brand Marketing Designer Company: Guardio Location: Tel-Aviv, Israel Job Type: Full-time Category: Brand & Marketing Operations Date Posted: October 27, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand consistency across all marketing initiatives for a leading consumer cybersecurity company.
• Collaborate cross-functionally with marketing, growth, user acquisition, and R&D teams to translate business objectives into compelling visual narratives.
• Lead end-to-end design projects, from conceptualization through to final delivery, ensuring high-quality execution and adherence to brand guidelines.
• Champion the Guardio brand, actively contributing to its evolution and ensuring a cohesive and impactful representation across all touchpoints.
• Embrace a fast-paced, iterative design process, staying abreast of the latest design trends and incorporating innovative approaches.

📝 Enhancement Note: This role is positioned as a Brand & Marketing Designer, indicating a focus on external-facing brand assets and campaign creative, rather than internal marketing operations or sales enablement collateral. The emphasis on "consumer cybersecurity" and "B2C product company" suggests a need for design that resonates with individual users, focusing on trust, security, and ease of use. The "on-site" designation for Tel-Aviv, Israel, implies a need for local presence and potential for in-person collaboration, which can be a key differentiator for candidates in this region.

📈 Primary Responsibilities

• Develop and maintain comprehensive brand guidelines, ensuring consistent application of Guardio's visual identity across all marketing materials, digital platforms, and campaigns.
• Design visually appealing and effective marketing collateral, including digital ads, social media graphics, landing pages, email templates, and presentation decks.
• Conceptualize and execute creative strategies for integrated marketing campaigns, working closely with the marketing team to achieve specific growth and user acquisition targets.
• Collaborate with product designers to ensure brand consistency between marketing materials and the user interface, contributing to a unified customer experience.
• Lead the design process for various marketing initiatives, from initial brainstorming and concept development to final asset creation and production, managing timelines and deliverables effectively.
• Stay informed about industry trends in cybersecurity and consumer tech, translating insights into innovative design solutions that enhance Guardio's brand perception and market position.
• Contribute to the visual storytelling of Guardio's mission and product offerings, creating engaging content that educates and attracts the target audience.

📝 Enhancement Note: The responsibilities highlight a blend of brand stewardship and hands-on marketing design execution. The emphasis on "end-to-end project leadership" suggests a need for strong project management skills in addition to creative talent. The requirement to "translate business objectives into compelling visual narratives" points towards a strategic approach to design, where aesthetic appeal is balanced with measurable marketing goals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and practical application in a professional setting is paramount. Experience: Minimum of 3 years of experience as a Brand & Marketing Designer, with a proven track record in a B2C product-focused company being highly advantageous.

Required Skills:

• Brand Development & Management: Proven ability to create, evolve, and enforce brand identity guidelines across diverse marketing channels.
• Marketing Campaign Design: Expertise in designing compelling visuals for digital advertising, social media, email marketing, and other campaign assets.
• Web Design Principles: Understanding of web design best practices, including layout, user experience (UX) flow, and responsiveness for landing pages and web assets.
• UI/UX Fundamentals: Solid grasp of User Interface (UI) and User Experience (UX) principles to ensure designs are not only aesthetically pleasing but also functional and user-friendly.
• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration, including component libraries and design system management.
• Adobe Creative Suite: Hands-on experience with Adobe Photoshop, Illustrator, and potentially After Effects for asset creation and animation.
• AI-Powered Design Tools: Familiarity and practical experience with emerging AI design tools for concept generation, asset enhancement, or workflow automation.
• Visual Fundamentals: Deep knowledge and application of typography, color theory, and composition to create impactful and harmonious designs.
• Problem-Solving: Ability to analyze design challenges, propose creative solutions, and execute them effectively, balancing independent work with collaborative input.

Preferred Skills:

• Experience in developing a comprehensive brand identity from scratch or significantly evolving an existing one.
• Basic understanding of motion graphics or UI animation principles.
• Familiarity with A/B testing principles for design optimization.
• Experience working within a fast-paced startup or high-growth technology environment.

📝 Enhancement Note: The required skills emphasize a strong technical foundation in design software (Figma, Adobe Suite, AI tools) coupled with a strategic understanding of brand and marketing principles. The preference for experience in B2C product companies and brand identity development suggests the company values designers who can connect with consumers and build a recognizable, trustworthy brand. The mention of AI design tools indicates a forward-thinking approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact marketing campaigns and brand identity projects, showcasing end-to-end ownership.
• Demonstrations of brand guideline development and consistent application across various deliverables.
• Examples of digital ad creatives, social media assets, and web design mockups that drove measurable results.
• Case studies detailing design challenges, your process, and the resulting outcomes, preferably with quantifiable impact.
• Showcase of UI/UX considerations within marketing assets, such as landing page flows or interactive elements.

Process Documentation:

• Clearly articulate your design process, from initial brief and concept ideation through to final asset delivery and iteration.
• Highlight collaborative workflows, including how you engage with marketing, product, and R&D teams.
• Detail how you approach brand guideline implementation and ensure consistency across projects.
• Provide examples of how you leverage tools like Figma for design systems, prototyping, and handoff.

📝 Enhancement Note: For a Brand & Marketing Designer role, the portfolio is critical. It should not only display aesthetic talent but also demonstrate strategic thinking, process, and an understanding of how design contributes to marketing objectives and brand perception. The emphasis on "end-to-end ownership" and "quantifiable impact" suggests a need for case studies that go beyond visuals to explain the "why" and "what."

💵 Compensation & Benefits

Salary Range: For a Mid-Level Brand & Marketing Designer with 3+ years of experience in Tel-Aviv, Israel, the estimated salary range is approximately ₪150,000 - ₪220,000 annually. This estimate is based on industry benchmarks for design professionals in the Israeli tech sector, considering the company's focus on consumer tech and cybersecurity. Factors such as specific skill proficiency, portfolio strength, and interview performance can influence the final offer.

Benefits:

• Comprehensive Health Insurance: Covering medical, dental, and vision for employees and potentially dependents.
• Stock Options/Equity: Opportunity to share in the company's growth and success.
• Professional Development Budget: Funds allocated for courses, workshops, conferences, and learning resources to enhance design skills and industry knowledge.
• Flexible Work Environment: While the role is designated "On-site," there may be flexibility for occasional remote work or adjusted schedules, fostering work-life balance.
• Team Building & Social Events: Regular team dinners, company trips, and social gatherings to foster camaraderie and a strong team culture.
• Modern Office Space: Access to a well-equipped and collaborative workspace in Tel-Aviv.
• Generous Paid Time Off: Including vacation days, sick leave, and public holidays.

Working Hours: The standard working hours are typically 40 hours per week, aligned with the full-time employment type. While on-site presence is expected, Guardio's culture emphasizes collaboration and shared wins, suggesting a supportive environment that may accommodate reasonable flexibility in daily schedules where operational needs allow.

📝 Enhancement Note: The salary range is an estimation for the Tel-Aviv market. Guardio's emphasis on culture ('shared wins, team dinners, company trips') suggests a strong focus on employee well-being and team cohesion, which is reflected in the benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity, Technology (Consumer-focused) Company Size: 100+ employees. This size indicates a growing company that has moved beyond the startup phase but still retains agility and a close-knit feel. It suggests opportunities for significant impact and visibility for individual contributors. Founded: Guardio is a relatively young company (founded in 2019), positioning it as an innovative player in the cybersecurity space. This implies a dynamic, fast-paced environment with a focus on rapid growth and adaptation.

Team Structure:

• The Design team likely includes a mix of Brand Designers, Product Designers, and potentially UX Researchers.
• This role reports to a Design Lead or Marketing Lead, with close collaboration across Marketing, Growth, User Acquisition, and R&D departments.
• Cross-functional collaboration is a core tenet, with the designer expected to integrate seamlessly into project teams.

Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's focus on consumer scale and evolving threats suggests an analytical approach, likely informing design decisions through user insights and performance metrics.
• Agile & Iterative: The "move fast, think deeply, and build with purpose" ethos points to agile development and design practices, with a focus on continuous improvement and rapid iteration.
• Collaborative & Transparent: The culture is explicitly rooted in transparency, feedback, and collaboration, suggesting open communication channels and a willingness to share ideas and constructive criticism.

Company Website: https://guard.io/

📝 Enhancement Note: Guardio is positioned as a modern, fast-growing cybersecurity company. The "100+ employees" size implies a stage where processes are becoming more defined, but there's still room for individual influence. The company's focus on "consumer scale" and "modern internet" suggests a proactive, forward-thinking approach to design and product development.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Level (2-5 years of experience), suitable for a designer who has mastered fundamental skills and is ready to take on more ownership and lead projects independently. It's a step beyond junior roles, offering significant responsibility in shaping the brand's visual narrative.

Reporting Structure: The Brand Marketing Designer will likely report to a Senior Design Manager, Creative Director, or Head of Marketing. They will work closely with marketing managers, growth hackers, and product leads, requiring strong communication and collaboration skills to navigate these relationships effectively.

Operations Impact: The Brand Marketing Designer has a direct impact on Guardio's market perception, customer acquisition, and brand loyalty. By creating compelling visuals for marketing campaigns, they directly influence lead generation, conversion rates, and overall brand awareness in the competitive cybersecurity landscape. Their work is crucial for communicating the value and trustworthiness of Guardio's services to millions of consumers.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in B2C brand marketing, digital advertising creative, or specific areas of visual storytelling within cybersecurity.
• Leadership: Potential to grow into a Senior Brand Designer or Art Director role, leading design initiatives and mentoring junior designers as the team expands.
• Cross-Functional Expertise: Develop a strong understanding of marketing strategy, user acquisition funnels, and product development cycles, broadening career applicability.
• Skill Expansion: Exposure to and training in new design tools, AI-driven creative technologies, and advanced branding strategies.

📝 Enhancement Note: The growth potential outlined here focuses on specialization within brand marketing design and potential leadership tracks, aligning with the company's growth trajectory. The emphasis on collaboration with various departments suggests opportunities to gain broader business acumen.

🌐 Work Environment

Office Type: Guardio operates an on-site work model, suggesting a collaborative office environment designed to foster teamwork and spontaneous interaction. Office Location(s): Tel-Aviv, Israel. This location places Guardio within a vibrant tech hub, offering access to talent and industry networks.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and potentially dedicated design studios to facilitate teamwork and brainstorming sessions.
• Technology & Tools: Access to high-performance workstations, necessary design software licenses (Figma, Adobe Suite), and potentially specialized hardware for creative tasks.
• Team Interaction: Regular opportunities for designers to connect with marketing, growth, and R&D teams, fostering a cross-pollination of ideas and a shared understanding of project goals.

Work Schedule: The standard 40-hour work week is expected for this full-time, on-site role. However, Guardio's culture of "shared wins" and "good times" suggests an environment that values results and team cohesion, potentially allowing for some flexibility in daily start/end times, provided operational needs and collaboration requirements are met.

📝 Enhancement Note: The "on-site" designation is key here. Candidates should expect a requirement for regular office presence, emphasizing the value Guardio places on in-person collaboration and team culture, which is common in fast-growing tech companies in hubs like Tel-Aviv.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.
• Portfolio Presentation & Discussion: A session where you present your key projects, explain your design process, and discuss your approach to brand strategy, marketing challenges, and collaboration. Be prepared to articulate your decision-making rationale for each piece.
• Skills-Based Exercise/Challenge: Potentially a small design task or case study related to a specific marketing challenge Guardio might face, testing your problem-solving skills, creativity, and ability to work within constraints under a time limit.
• Team/Hiring Manager Interviews: Meetings with potential team members and the hiring manager to assess cultural fit, technical proficiency, and alignment with Guardio's values.
• Final Interview: A concluding discussion, potentially with senior leadership, to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your brand development, marketing campaign design, and B2C experience.
• Tell a Story: For each project, clearly outline the challenge, your role, your process (ideation, execution, iteration), and the results or impact (even if qualitative). Use visuals effectively.
• Highlight Brand Consistency: Demonstrate how you've applied and maintained brand guidelines across different assets.
• Showcase Tool Proficiency: Explicitly mention the tools used (Figma, Adobe Suite, AI tools) and how they aided your workflow.
• Quantify Impact: If possible, include metrics or explain how your designs contributed to marketing objectives (e.g., increased CTR, brand recall, engagement).
• Tailor to Guardio: Understand Guardio's brand and target audience. Be ready to explain how your design philosophy aligns with their mission and aesthetic.

Challenge Preparation:

• Understand Guardio's Brand: Familiarize yourself with their current marketing materials, website, and product. Identify their brand voice and visual style.
• Anticipate Marketing Scenarios: Think about common marketing design challenges in the cybersecurity space (e.g., communicating complex threats simply, building trust, driving user acquisition for a subscription service).
• Focus on Process: For any creative challenge, emphasize your thought process, how you'd approach research, ideation, and execution, rather than just presenting a finished solution.

📝 Enhancement Note: The interview process is designed to assess both creative talent and strategic thinking. Candidates must be prepared to not only showcase their work but also to articulate the "why" behind their design choices and how they contribute to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI, UX, prototyping, and brand asset creation. Proficiency is essential for collaborative workflows and design system management.
• Adobe Creative Suite: Including Photoshop for image manipulation and editing, Illustrator for vector graphics and logos, and potentially After Effects for motion graphics and simple animations.
• AI-Powered Design Tools: Emerging tools for ideation, asset generation, or workflow enhancement (e.g., Midjourney for concept art, tools for AI-assisted image editing or copywriting).

Analytics & Reporting:

• While not directly a designer's tool, understanding how to interpret data from tools like Google Analytics or marketing platform dashboards can inform design decisions and demonstrate effectiveness.
• Familiarity with A/B testing platforms to understand how design variations perform.

CRM & Automation:

• Basic awareness of how marketing automation platforms (e.g., HubSpot, Mailchimp) are used for email campaigns and how design assets integrate into these systems.
• Understanding of CRM interfaces (e.g., Salesforce, HubSpot CRM) to grasp how marketing collateral is tracked and attributed.

📝 Enhancement Note: The technology stack heavily emphasizes design execution and collaboration tools. Proficiency in Figma is paramount, and experience with AI design tools indicates a willingness to adopt new technologies. Understanding how design integrates into broader marketing tech stacks is also beneficial.

👥 Team Culture & Values

Operations Values:

• Innovation & Proactiveness: Embracing new design trends, tools (like AI), and approaches to stay ahead in the dynamic cybersecurity landscape.
• Collaboration & Transparency: Openly sharing ideas, providing constructive feedback, and working seamlessly with cross-functional teams.
• Attention to Detail: Meticulousness in typography, color, composition, and brand guideline adherence to ensure high-quality, polished outputs.
• Growth Mindset: Eagerness to learn, adapt to challenges, and continuously improve design skills and understanding of the business.
• Customer-Centricity: Designing with the end consumer in mind, ensuring visuals resonate, build trust, and clearly communicate value.

Collaboration Style:

• Integrated Teams: Designers are expected to be active participants in project teams, working hand-in-hand with marketing, growth, and R&D.
• Feedback Loops: A culture that encourages open dialogue and constructive critique to refine designs and ensure alignment.
• Shared Ownership: A collective responsibility for the brand's success, with designers contributing strategically to marketing goals.

📝 Enhancement Note: Guardio's stated values like "transparency, feedback, and collaboration" are central. For a designer, this means being comfortable sharing work early and often, and actively participating in cross-functional discussions, not just receiving briefs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Agility: Maintaining a strong, unified brand identity while rapidly creating diverse assets for fast-moving marketing campaigns.
• Communicating Complex Security Concepts Visually: Translating technical cybersecurity threats and solutions into easily understandable and engaging visuals for a broad consumer audience.
• Adapting to Evolving Design Tools & AI: Staying current with the rapid advancements in design software and AI tools to maintain efficiency and creative edge.
• Measuring Design Impact: Demonstrating the direct ROI of design efforts on marketing campaign performance and overall brand perception.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to training in specialized areas like motion graphics, advanced Figma techniques, or brand system architecture.
• Industry Conferences: Opportunities to attend leading design and marketing conferences to gain insights and network.
• Cross-Functional Learning: Gaining a deeper understanding of marketing strategy, user acquisition funnels, and product development through close collaboration.
• Mentorship: Potential for guidance from senior designers or marketing leaders within Guardio.

📝 Enhancement Note: The challenges identified are typical for brand marketing roles in fast-paced tech companies. The growth opportunities focus on skill enhancement and broadening business understanding, crucial for career progression.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to balance brand consistency with the need for a rapid, high-volume campaign. How did you approach it?" (Focus on process, tools, and stakeholder management.)
• "Describe a marketing campaign you designed where you had to communicate a complex or abstract concept. What was your strategy, and what were the results?" (Highlight your problem-solving, conceptual thinking, and ability to translate ideas into visuals.)
• "How do you stay updated with the latest design trends, and how have you incorporated new tools or techniques (like AI) into your workflow?" (Showcase your commitment to continuous learning and innovation.)

Company & Culture Questions:

• "What excites you about Guardio's mission in consumer cybersecurity, and how do you see your design skills contributing to it?" (Demonstrate genuine interest in the company and its purpose.)
• "How do you approach collaboration with non-design teams like marketing or R&D? Can you give an example of a successful cross-functional project?" (Emphasize your communication and teamwork skills.)
• "In your opinion, what are the key elements of a strong consumer brand identity in the tech space, and how would you apply that to Guardio?" (Show your strategic thinking about branding.)

Portfolio Presentation Strategy:

• Start with the "Why": For each project, begin by stating the business objective and the design challenge.
• Show Your Process: Detail your ideation, sketching, wireframing, and iteration stages. Use visual aids to illustrate your thought process.
• Highlight Collaboration: Mention how you worked with stakeholders, incorporated feedback, and managed deliverables.
• Focus on Impact: Whenever possible, connect your design decisions to tangible outcomes or metrics. If direct metrics aren't available, explain the intended impact.
• Be Ready for Design Critiques: Expect questions about your aesthetic choices, color palettes, typography, and overall design direction. Be confident and articulate in your defense of your decisions.

📝 Enhancement Note: Preparation should focus on showcasing both creative talent and strategic thinking. Candidates need to articulate their process, demonstrate problem-solving skills, and align their work with business objectives and company culture.

📌 Application Steps

To apply for this Brand Marketing Designer position:

• Submit your application through the provided link on Comeet.
• Tailor your resume: Highlight experience in B2C product design, brand development, marketing campaigns, and proficiency in Figma and Adobe Suite. Use keywords from the job description.
• Curate your portfolio: Select 3-5 of your most relevant projects, focusing on brand identity, marketing collateral, and campaign design. Prepare to walk through your process and highlight the impact of your work.
• Prepare for interview questions: Practice articulating your design process, explaining your strategic decisions, and discussing your experience with collaboration and problem-solving.
• Research Guardio: Familiarize yourself with their product, brand, and mission. Understand their target audience and current marketing efforts to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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