Brand Designer [Short Term Assignment]

📍 Job Overview

Job Title: Brand Designer [Short Term Assignment] Company: Alto Pharmacy Location: Remote - Texas (also open to Remote - New York, Remote - California, Remote - Colorado, Remote - Washington State) Job Type: FULL_TIME Category: Marketing Operations / Brand Management Date Posted: September 16, 2025 Experience Level: 5-10 Years

🚀 Role Summary

• This role focuses on executing and elevating the Alto Pharmacy brand through creative asset development across various digital and physical channels, acting as a key technical force multiplier for the marketing team.
• Responsibilities include designing, building, and optimizing new webpages on Alto.com using platforms like Framer, with a strong emphasis on conversion rate optimization (CRO) and Search Engine Optimization (SEO).
• The position requires a blend of strong visual design skills and technical proficiency, including the ability to leverage AI and automation tools to streamline creative workflows and enhance design capabilities.
• This is a short-term assignment, expected to last no more than 6 months, requiring resourcefulness and the ability to work independently and collaboratively under tight deadlines.

📝 Enhancement Note: While titled "Brand Designer," the emphasis on website building, SEO, AI tools, and optimization suggests a strong overlap with Marketing Operations and a need for technical design execution skills beyond traditional brand design. The "Short Term Assignment" nature implies a project-based need for specialized skills in a fast-paced environment.

📈 Primary Responsibilities

• Creative & AI-Powered Execution:
  • Serve as the primary designer and a technical force multiplier for the marketing team, delivering on-brand creative assets for web, email, social media, print, packaging, and sales materials.
  • Translate strategic briefs into visually compelling, rapidly deployable design solutions, ensuring alignment with Alto's established brand guidelines.
  • Leverage AI and automation tools to streamline creative workflows, from initial asset conceptualization to final delivery, thereby increasing efficiency and output quality.
  • Stay abreast of emerging design trends, tools, and technologies within the digital marketing and brand space to continuously improve creative output.
• Website & Experience Optimization:
  • Design, build, and actively maintain content on Alto.com using Framer, ensuring a seamless and visually engaging user experience.
  • Create high-performing landing pages that are continuously tested and optimized for conversion rates and user experience, in collaboration with marketing leads.
  • Partner closely with marketing leads to ensure all design and technical implementations on Alto.com align with comprehensive SEO strategies and AI summary objectives.
• Process & Communication:
  • Effectively communicate strategic thinking, design decisions, and innovative brand ideas to diverse stakeholders using clear, concise language, fostering understanding and buy-in.
  • Support the management of creative workflows, ensuring the timely and high-quality delivery of all design assets.
  • Maintain and organize the design library and shared systems to enhance team efficiency and facilitate cross-functional collaboration.
  • Coordinate the activities of external freelancers and agencies as needed, operating under the guidance of a marketing lead to ensure project success.

📝 Enhancement Note: The responsibilities highlight a hands-on, execution-focused role that blends creative design with technical web development and a forward-thinking approach to AI and automation in creative processes. This is not a purely conceptual role; tangible output and system enhancement are key.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, Brand Design, Marketing Design, or a closely related field.
• A Master’s degree in Design, Branding, Marketing, or a related field is considered a preferred qualification.

Experience:

• Minimum: 4+ years of progressive experience in brand, marketing, or visual design roles, with a strong portfolio showcasing enterprise-level design work.
• Preferred: 6+ years of design experience in brand, campaign, UX/UI, or creative studio environments, with a preference for experience in enterprise or corporate brand design, particularly within regulated industries like healthcare, finance, or insurance.
• Proven experience working cross-functionally with marketing, product, communications, and executive leadership teams.
• Experience building or evolving brand design systems across both digital and print touchpoints.
• Experience designing and building websites and landing pages using no-code/low-code platforms such as Framer or Webflow is highly valued.
• Familiarity with motion design tools and video editing for brand storytelling is a plus.
• Experience with employer branding and internal communications design is desirable.
• Experience collaborating with external agencies or vendors.
• Comfort with user research and applying insights to design decisions.

Required Skills:

• Expertise in layout, typography, visual hierarchy, and system design principles.
• Proficiency in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).
• Experience with both print and digital production and file preparation.
• Strong foundation in typography, color theory, and layout principles.
• Experience designing brand systems and visual identities at scale.
• Knowledge of accessibility and inclusive design standards.
• Excellent communication and storytelling skills, with the ability to clearly present creative ideas to stakeholders.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Detail-oriented with a focus on consistency and brand integrity.
• Comfort working within an established brand system, with the ability to contribute to its evolution.

Preferred Skills:

• Experience designing and building websites and landing pages using no-code/low-code platforms like Framer or Webflow.
• Familiarity with motion design tools (Adobe Creative Suite), Figma, etc.
• Strong understanding of brand strategy and the ability to translate abstract concepts into compelling visuals.
• Motion design and video editing skills for brand storytelling.
• Familiarity with employer branding and internal communications design.
• Strong leadership presence, with the ability to influence and align stakeholders around design decisions.
• Familiarity with AI and automation tools for creative workflows.
• Understanding of SEO best practices in relation to web design and content creation.

📝 Enhancement Note: The combination of "Brand Designer" with a strong emphasis on web development platforms (Framer) and SEO indicates a need for a hybrid skillset, bridging traditional brand aesthetics with digital marketing execution. The preference for regulated industry experience (healthcare) suggests a need for understanding compliance and brand sensitivity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An expressive portfolio showcasing elevated design work across marketing campaigns, customer experience initiatives, and brand storytelling.
• A dedicated section within the portfolio demonstrating the ability to translate design concepts into functional, live websites, with a clear focus on conversion rate optimization (CRO) and adherence to SEO best practices.
• Evidence of experience in developing and maintaining visual identity systems across various touchpoints, including digital and print.
• Examples of projects where AI or automation tools were leveraged to improve design workflows or output efficiency.

Process Documentation:

• Showcase examples of how design processes were managed, from brief intake to final asset delivery, highlighting efficiency and quality control measures.
• Include case studies that detail the approach to website design and development, specifically outlining the process for creating high-performing landing pages and optimization strategies.
• Demonstrate familiarity with maintaining design libraries and organizing shared systems to improve team efficiency and cross-functional collaboration.
• Provide evidence of how feedback was incorporated and how communication was managed with stakeholders throughout the project lifecycle.

📝 Enhancement Note: For a role like this, the portfolio is critical. It needs to go beyond static visuals to demonstrate practical application, technical skills (website building, SEO integration), and an understanding of performance metrics (CRO). The "Short Term Assignment" nature means a strong, immediately presentable portfolio is essential.

💵 Compensation & Benefits

Salary Range:

• $96,000 - $120,000 per year (W-2 position).
• This range is based on industry benchmarks for experienced Brand Designers with specialized web and AI skillsets, considering the specified experience level (5-10 years) and the high-cost-of-living states where remote employees are permitted to reside (e.g., California, New York).

Benefits:

• Note: As this is a Short Term Assignment (STA), employees are not eligible for benefits. This is a crucial detail for candidates to understand.

Working Hours:

• Standard full-time hours, typically 40 hours per week.
• The role requires flexibility and the ability to work efficiently under tight deadlines, common in fast-paced marketing and design environments.

📝 Enhancement Note: The lack of benefits for a Short Term Assignment is a significant factor. Candidates should be aware that this role is for a defined period (up to 6 months) and does not include typical employee benefits like health insurance, retirement plans, or paid time off. The salary range provided is competitive for a contract role of this nature, reflecting the specialized skills required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Pharmacy Services. Alto Pharmacy operates in a rapidly evolving, technology-driven sector focused on improving patient access and experience with prescription medications. This context implies a need for adaptable, compliance-aware, and user-centric design. Company Size: While not explicitly stated, Alto's description suggests a growing, digitally-powered company, likely in the mid-size to large-scale startup or scale-up phase. This often means a dynamic environment with opportunities for impact but also a need for efficient processes and clear communication. Founded: Alto Pharmacy was founded with a mission to simplify and improve the pharmacy experience through technology. This foundational goal likely permeates the company culture, emphasizing innovation, efficiency, and a strong patient-centric approach.

Team Structure:

• The Brand Designer will likely report into a Marketing team, with close collaboration with marketing leads, product teams, and commercial teams.
• This role is positioned as a primary designer and a technical force multiplier, suggesting it might be a key individual contributor role within the marketing or creative function.
• Cross-functional collaboration is expected to be high, requiring effective communication and alignment with various departments to ensure brand consistency and achieve business objectives.

Methodology:

• The company's focus on digital-powered solutions and efficiency suggests a data-driven approach to marketing and design.
• Expect a methodology that values rapid iteration, A/B testing for website and landing page performance, and the use of technology (including AI) to optimize workflows.
• Process optimization and the development of streamlined systems are likely core to how teams operate.

Company Website: alto.com

📝 Enhancement Note: The company's mission in healthcare and its tech-forward approach indicate a culture that values innovation, efficiency, and measurable results. The "Short Term Assignment" nature suggests the designer will be integrated into ongoing projects rather than a long-term strategic build-out, requiring quick adaptation and delivery.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, requiring 4-6+ years of experience. It's a mid-level to senior-level design role that demands both creative execution and technical proficiency. Reporting Structure: The Brand Designer will likely report to a Marketing Manager or Director, with direct collaboration with Product Marketing and other key marketing stakeholders. The role is expected to work independently on assigned projects but also integrate with team efforts. Operations Impact: The Brand Designer's work directly impacts Alto's brand perception, customer acquisition (through landing pages and marketing assets), and user experience on their website. By creating compelling and optimized digital surfaces, this role contributes to lead generation, conversion rates, and overall brand authority in the competitive healthcare pharmacy market.

Growth Opportunities:

• While this is a short-term assignment, successful performance could lead to opportunities for longer-term engagements or recommendations for future roles at Alto, depending on business needs and the candidate's fit.
• The role offers a chance to gain experience with cutting-edge tools like Framer and to apply AI in creative workflows, enhancing a designer's technical skillset.
• Exposure to the healthcare technology industry provides valuable experience in a regulated and high-growth sector.
• The opportunity to work on website optimization and CRO directly contributes to understanding performance marketing and user-centric design principles.

📝 Enhancement Note: The growth potential for a short-term role is primarily skill-based and experience-building rather than traditional career progression within the company. It's an opportunity to add specific, in-demand technical and creative skills to one's portfolio and resume.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their homes. Office Location(s): The role is open to candidates residing in specific states within the United States: Arizona, Arkansas, California, Colorado, Florida, Kansas, Maryland, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Washington, and Wisconsin.

Workspace Context:

• The remote work environment necessitates strong self-discipline, time management, and proactive communication skills.
• Collaboration will primarily occur through digital tools like Slack, GSuite, and project management software (e.g., Asana, Jira).
• The designer will need a reliable internet connection and a suitable home office setup to effectively perform their duties and participate in virtual meetings.

Work Schedule:

• Standard 40-hour work week.
• While the role is remote, maintaining consistent availability during core business hours for the relevant time zones is expected for team collaboration and communication. The short-term nature may require focused effort to meet project deadlines.

📝 Enhancement Note: The extensive list of eligible remote states indicates a distributed workforce. Candidates should be comfortable with remote collaboration tools and demonstrating productivity and communication effectiveness in a virtual setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screen to assess basic qualifications, experience, and cultural fit, and to confirm eligibility for remote work in an approved state.
• Portfolio Review & Skills Assessment: A critical stage where candidates present their portfolio, focusing on relevant projects demonstrating brand design execution, website building (Framer/low-code), CRO, and SEO integration. Expect technical questions about design processes and tool usage.
• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, problem-solving approaches, and how the candidate's skills align with Alto's specific needs for this assignment.
• Cross-functional Stakeholder Interview: Potentially interviewing with marketing leads or product team members to assess collaboration style, communication skills, and ability to integrate design work with broader business objectives.
• Final Assessment: May involve a design challenge or a more in-depth discussion of how the candidate would approach specific tasks related to the role's responsibilities, especially concerning website optimization or AI tool integration.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your ability to execute brand-aligned creative assets, build functional websites, and optimize for conversion and SEO. Prioritize projects that demonstrate both visual design excellence and technical implementation.
• Showcase Website Builds: Dedicate specific examples to your experience with Framer, Webflow, or similar platforms. Detail the design-to-development process, user experience considerations, and any measurable results (e.g., conversion rate improvements).
• Highlight AI/Automation: If possible, include a project where you leveraged AI or automation tools in your design workflow. Explain the tools used, the problem they solved, and the impact on efficiency or output.
• Quantify Impact: For all projects, especially website and landing page examples, use metrics to demonstrate success. Quantify improvements in conversion rates, user engagement, or other relevant KPIs.
• Storytelling: For each project, clearly articulate the brief, your role, the challenges, your creative/technical solution, and the outcome. Use a narrative structure that highlights your strategic thinking and problem-solving skills.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a landing page concept, adapting existing brand elements for a new digital campaign, or outlining a process for optimizing a website element.
• Practice articulating your design process and decisions concisely and persuasively, especially in relation to conversion goals and brand consistency.
• Prepare to discuss how you would integrate AI tools into a creative workflow to enhance efficiency and output.

📝 Enhancement Note: The portfolio review is paramount. Candidates must demonstrate not only creative talent but also practical, technical skills in web building and an understanding of performance marketing principles (CRO, SEO). The AI component is a differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. This is a key tool for web asset creation and website building.
• Adobe Creative Suite:
  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout and print design, as well as digital publications.
  • After Effects: For motion graphics, animations, and video editing, which are valuable for dynamic brand storytelling.
• GSuite: For document creation, collaboration, and general productivity (Docs, Sheets, Slides).
• Slack: For real-time communication and team collaboration.
• Project Management Tools: Proficiency in tools like Asana, Jira, or similar is required for workflow management and task tracking.

Analytics & Reporting:

• While not explicitly listed as primary tools for the designer, familiarity with analytics platforms (e.g., Google Analytics) to understand landing page performance and user behavior would be highly beneficial, especially for the CRO aspects.
• Understanding how to interpret data to inform design decisions is a key expectation.

CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role, but an understanding of how marketing automation platforms and CRMs interact with web assets and campaigns can be advantageous.

📝 Enhancement Note: Mastery of Figma and the Adobe Creative Suite is non-negotiable. Experience with Framer or similar no-code/low-code website builders is a significant plus and likely a core requirement for the website-building aspect of the role.

👥 Team Culture & Values

Operations Values:

• Excellence & Innovation: A drive to produce high-quality, on-brand creative work while exploring new tools and technologies like AI to enhance efficiency and outcomes.
• Collaboration & Communication: A commitment to working effectively with cross-functional teams, sharing ideas clearly, and seeking feedback to achieve shared goals.
• Efficiency & Resourcefulness: A proactive approach to managing projects, optimizing workflows, and finding resourceful solutions, especially important in a short-term assignment context.
• Customer Centricity: A focus on creating user experiences that are intuitive, helpful, and aligned with patient needs, reflecting Alto's mission in healthcare.
• Adaptability: The ability to thrive in a fast-paced environment, adapt to changing priorities, and learn new tools and processes quickly.

Collaboration Style:

• The role emphasizes a highly collaborative and low-ego approach, working closely with marketing, product, and commercial teams.
• Expect a style that involves active listening, clear articulation of design rationale, and a willingness to iterate based on feedback and strategic direction.
• Team members are expected to be proactive in sharing knowledge, contributing to a positive and productive team dynamic, and supporting colleagues.

📝 Enhancement Note: The emphasis on "technical force multiplier" and "AI and automation" suggests a culture that embraces leveraging technology for creative advantage. Candidates who are proactive, communicative, and can integrate smoothly into existing team workflows will be most successful.

⚡ Challenges & Growth Opportunities

Challenges:

• Short-Term Assignment Nature: Quickly integrating into the team, understanding project needs, and delivering high-quality work within a limited timeframe (up to 6 months).
• Balancing Brand Consistency with Optimization: Ensuring all creative output adheres to Alto's established brand guidelines while simultaneously optimizing web assets for conversion and user experience.
• Technical Proficiency with New Tools: Becoming proficient with platforms like Framer and effectively integrating AI tools into design workflows, if not already a core skill.
• Remote Collaboration: Maintaining strong communication and collaboration with a distributed team, ensuring alignment and productivity without in-person interaction.
• Healthcare Industry Nuances: Understanding any specific design considerations or compliance requirements relevant to the healthcare sector.

Learning & Development Opportunities:

• Skill Enhancement: Deepen expertise in website design and development using no-code/low-code platforms like Framer, and gain practical experience in conversion rate optimization (CRO) and SEO implementation.
• AI in Design: Develop practical skills in leveraging AI tools for creative workflows, a highly sought-after skill in the current market.
• Industry Exposure: Gain valuable experience in the healthcare technology sector, understanding its unique challenges and opportunities.
• Portfolio Expansion: Add significant, results-driven projects to your portfolio that showcase a blend of creative execution, technical web development, and performance optimization.

📝 Enhancement Note: This role is an excellent opportunity to hone specialized skills in demand, particularly in the intersection of design, web technology, and AI. The main challenge will be the compressed timeline and the need for rapid self-sufficiency.

💡 Interview Preparation

Strategy Questions:

• Brand & Creative Execution: "Describe a time you had to create a comprehensive set of marketing assets for a new product launch. How did you ensure brand consistency across all channels?" (Focus on process, asset types, and brand guidelines).
• Website Design & Optimization: "Walk us through a project where you designed and launched a landing page. What was your process for optimizing it for conversion, and what were the results?" (Highlight Framer/low-code experience, A/B testing, CRO strategies).
• AI & Efficiency: "How have you leveraged AI or automation tools in your design workflow to improve efficiency or outcomes? Can you give a specific example?" (Focus on practical application and measurable benefits).
• Collaboration & Communication: "How do you approach collaborating with marketing and product teams to ensure design deliverables align with business goals? Describe a time you had to present design concepts to stakeholders with differing opinions." (Emphasize communication style, stakeholder management, and presenting rationale).

Company & Culture Questions:

• "What interests you about Alto Pharmacy and our mission?" (Research Alto's values, services, and market position).
• "How do you stay updated on the latest design trends and technologies, especially in the digital marketing and AI space?" (Demonstrate continuous learning).
• "Describe your ideal short-term assignment. What are you hoping to achieve and contribute in a role like this?" (Align your goals with the role's context).

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the problem, your solution, and the measurable impact (e.g., conversion rates, engagement metrics, efficiency gains).
• Showcase Technical Skills: When presenting website projects, be ready to discuss the build process, your role in development using Framer/low-code, and any technical challenges overcome.
• Explain AI Integration: If you have a project using AI in design, clearly explain the tool, the workflow enhancement, and the outcome.
• Concise Storytelling: Present your projects with a clear narrative structure – challenge, solution, result. Keep explanations concise and focused on the most relevant aspects for this role.
• Be Prepared for Q&A: Anticipate questions about your design decisions, technical choices, and how you would approach specific tasks at Alto.

📝 Enhancement Note: Interview preparation should heavily emphasize practical skills in website building (Framer), SEO/CRO knowledge, and the ability to articulate the use of AI in design. Candidates should be ready to demonstrate how their work directly contributes to business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Alto's career site.
• Prepare Your Portfolio: Curate a concise and impactful portfolio that prominently features examples of brand design execution, website and landing page creation (preferably with Framer or similar platforms), and any projects demonstrating CRO or SEO integration. Include a section detailing your experience with AI tools in design workflows.
• Tailor Your Resume: Highlight your experience with Figma, Adobe Creative Suite, Framer, and any relevant AI/automation tools. Quantify achievements related to design impact, website performance, or workflow efficiency. Emphasize your experience working cross-functionally and in fast-paced environments.
• Research Alto Pharmacy: Familiarize yourself with Alto's mission, services, values, and recent news. Understand their approach to technology and patient care in the pharmacy sector.
• Practice Your Pitch: Be ready to articulate your skills, experience, and how you can contribute to Alto's brand and marketing efforts, especially in the context of a short-term assignment focused on design execution and optimization. Prepare to discuss your portfolio highlights and your approach to using AI in design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.