Brand Designer (Packaging and AI Focus)

📍 Job Overview

Job Title: Brand Designer (Packaging and AI Focus)

Company: Everyday Dose Inc.

Location: United States

Job Type: Full-Time

Category: Brand Design / Creative Operations

Date Posted: March 25, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and evolve brand visuals across all digital and physical touchpoints, ensuring a cohesive and compelling brand narrative.

• Leverage AI-powered tools for image generation and manipulation to create innovative and high-quality product imagery.

• Develop production-ready packaging concepts and files that stand out in both retail and online environments.

• Collaborate cross-functionally with brand, product development, and marketing teams to execute campaigns and product launches effectively.

• Translate high-level brand strategy into tangible visual systems and maintain brand consistency across all consumer touchpoints.

📝 Enhancement Note: The role emphasizes a blend of traditional brand design skills with cutting-edge AI technology application, particularly in product imagery and packaging. This suggests a need for a designer who is not only creatively strong but also technically adept and adaptable to evolving design tools and methodologies. The "speed with taste" requirement indicates a fast-paced environment where rapid iteration and efficient execution are as crucial as aesthetic quality.

📈 Primary Responsibilities

• Design and consistently evolve brand visuals across web, social media, email marketing, and paid media campaigns.

• Create high-quality, impactful product imagery using AI tools such as Midjourney, DALL·E, Photoshop AI, and other relevant generative AI platforms.

• Conceptualize, design, and produce production-ready packaging files, considering both aesthetic appeal and manufacturing requirements.

• Collaborate closely with brand managers, product developers, and marketing teams to align visual assets with campaign objectives and product launch strategies.

• Translate overarching brand strategy and messaging into compelling and consistent visual systems that resonate with the target audience.

• Ensure meticulous maintenance of brand identity and guidelines across all consumer touchpoints, from digital assets to physical products.

• Rapidly iterate on creative concepts and assets based on performance data, user feedback, and evolving market trends.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage multiple creative streams concurrently, from digital marketing collateral to tangible product packaging. The emphasis on AI tools suggests that candidates will be expected to integrate these technologies into their core workflow, not just as an experimental add-on. The requirement for rapid iteration points to an agile creative process, common in e-commerce and fast-moving consumer goods (CPG) environments.

🎓 Skills & Qualifications

Education: While specific educational requirements are not stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of professional experience in brand design, with a significant focus on packaging design and the application of AI tools in creative workflows. Retail CPG experience is preferred.

Required Skills:

• Strong proficiency in Adobe Illustrator and Figma (explicitly stated as non-negotiable).

• Proven experience in packaging design, ideally within the retail Consumer Packaged Goods (CPG) sector.

• Hands-on experience using AI tools for image generation and manipulation (e.g., Midjourney, DALL·E, Photoshop AI).

• Solid understanding of fundamental design principles including layout, typography, color theory, and composition.

• Ability to create both highly polished brand assets and fast-turnaround creative content.

Preferred Skills:

• Experience working with wellness or e-commerce brands.

• Familiarity with printer specifications and packaging production processes.

• Basic motion or 3D design skills.

📝 Enhancement Note: The explicit mention of Adobe Illustrator and Figma as "non-negotiable" underscores their critical importance. Candidates should be prepared to demonstrate mastery of these tools in their portfolio and during interviews. The preference for CPG and wellness/e-commerce experience suggests the company operates within these sectors, and familiarity with their specific design challenges and aesthetics will be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a range of brand design work, with a particular emphasis on packaging design projects.

• Dedicated sections or clear examples demonstrating the application of AI tools (Midjourney, DALL·E, Photoshop AI, etc.) for image generation, concept development, and asset creation.

• Case studies that illustrate the process of translating brand strategy into visual systems and maintaining consistency across various touchpoints.

Process Documentation:

• Demonstrate a clear workflow for packaging design, from initial concept and ideation through to production-ready file preparation.

• Showcase how AI tools are integrated into the design process, including prompt engineering, iterative refinement, and final asset integration.

• Provide examples of how creative concepts are iterated upon based on performance data and feedback, illustrating a data-informed design approach.

• Illustrate the process of maintaining brand consistency across diverse platforms and applications.

📝 Enhancement Note: The portfolio is crucial for this role, serving as the primary evidence of a candidate's skills. The emphasis on AI-generated visuals and packaging design means these elements should be prominently featured and clearly explained. Candidates should be prepared to articulate their design process, especially how they leverage AI and manage rapid iteration cycles.

💵 Compensation & Benefits

Salary Range: For a remote Brand Designer with 2-5 years of experience in the United States, a competitive salary range would typically fall between $70,000 and $100,000 annually, depending on specific experience, location within the US (cost of living variations), and the company's compensation philosophy. The company's location in the United States and remote nature means salary will likely be benchmarked against national averages for similar roles.

Benefits:

• Competitive salary package.

• Wellness stipend to support employee well-being.

• Comprehensive Health Insurance plans.

• Generous Paid Time Off (PTO) to ensure work-life balance.

Working Hours: Based on the typical full-time expectation and the remote nature of the role, standard working hours are likely around 40 hours per week. Flexibility may be offered, but core hours for collaboration across US time zones will likely be expected.

📝 Enhancement Note: The provided salary range is an estimate based on industry benchmarks for a remote, mid-level Brand Designer in the US. Actual compensation will vary. The benefits listed are standard for many full-time roles, with the wellness stipend being a notable perk for a company focused on well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Wellness and E-commerce sectors, as suggested by "wellness or e-commerce brands" as a preferred skill and the company's name "Everyday Dose." This implies a focus on consumer-centric products, digital presence, and potentially a fast-paced, growth-oriented environment.

Company Size: Information on company size is not directly provided, but the existence of a dedicated Brand Designer role and a range of benefits suggests a company that has moved beyond the startup phase and is investing in its brand infrastructure. It's likely a small to medium-sized business (SMB) or a rapidly growing startup.

Founded: The founding date is not provided. However, the focus on AI and modern digital tools suggests a company that is likely relatively new or has recently embraced significant technological advancements.

Team Structure:

• The Brand Designer will likely be part of a broader Marketing or Creative team.

• Collaboration will be essential with Brand Managers, Product Development teams, and potentially Marketing Specialists.

Methodology:

• The company likely employs a data-driven approach to creative execution, indicated by the need to iterate based on performance and feedback.

• A strong emphasis on rapid prototyping and iteration, especially with AI tools, is implied by the need to "iterate quickly" and blend "taste with speed."

• Cross-functional collaboration is a key aspect, requiring seamless integration between design, product, and marketing efforts.

Company Website: everydaydose.com

📝 Enhancement Note: The "Everyday Dose" name and industry focus suggest a brand centered around health, wellness, and potentially supplements or functional foods, delivered through an e-commerce model. This context is important for understanding the brand's overall aesthetic and target audience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, suitable for individuals with 2-5 years of dedicated experience. It requires a solid foundation in design principles and tools, with a growing capacity for independent project ownership and strategic visual development. The role is not entry-level but also not yet senior management, focusing on execution and creative problem-solving within defined brand parameters.

Reporting Structure: The Brand Designer will likely report to a Creative Lead, Art Director, or Head of Brand/Marketing. This structure allows for guidance on brand strategy and creative direction while providing autonomy in design execution.

Operations Impact: The Brand Designer has a direct and significant impact on brand perception, customer acquisition, and retention. By creating compelling visuals for packaging and digital touchpoints, they influence purchasing decisions, build brand loyalty, and ensure a consistent and professional brand image in a competitive market. The innovative use of AI in imagery can also position the brand as forward-thinking and technologically adept.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design, advanced packaging design techniques, or motion graphics.

• Creative Leadership: Progress to a Senior Brand Designer role, Art Director, or Creative Lead position, taking on more strategic responsibilities and mentoring junior designers.

• Cross-Functional Development: Gain exposure to marketing strategy, product development lifecycles, and project management through cross-departmental collaboration.

📝 Enhancement Note: The growth path for a Brand Designer often involves increasing strategic input and leadership. For this role, a strong performance in leveraging AI and driving packaging innovation could open doors to more specialized or senior creative positions within a growing company.

🌐 Work Environment

Office Type: This is a Fully Remote position, meaning there is no physical office requirement. The company operates on a remote-first or remote-friendly model.

Office Location(s): While the role is remote within the United States, the company's headquarters are not specified, but it's likely a US-based organization. Potential collaboration may occur across various US time zones.

Workspace Context:

• Collaborative Environment: Expect a virtual collaborative environment, relying heavily on digital communication tools (e.g., Slack, Zoom, project management software) and cloud-based design platforms.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially AI-specific tools provided or supported by the company.

• Team Interaction: Regular virtual meetings, design critiques, and feedback sessions with the creative and marketing teams.

Work Schedule: A standard 40-hour work week is expected, with potential for flexibility in daily hours, provided that core collaboration times across US time zones are accommodated. The emphasis on "speed" may necessitate occasional longer hours during critical campaign launches or product rollouts.

📝 Enhancement Note: For a remote role, candidates should ensure they have a dedicated, productive workspace and reliable internet connectivity. Proficiency in remote collaboration tools and self-discipline are key to success in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation: A dedicated session where you will walk through your portfolio, highlighting relevant brand design, packaging, and AI-generated work. Be prepared to discuss your design process, strategic thinking, and how you incorporate feedback.

• Skills Assessment/Challenge: A potential design challenge or case study focused on packaging design or AI-driven visual creation, testing your ability to "blend taste with speed" and translate brand strategy under time constraints.

• Team/Stakeholder Interviews: Meetings with key team members (e.g., Brand Manager, Marketing Lead) to evaluate cultural fit, collaboration style, and strategic alignment.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term contributions.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools, detailing the prompts, iteration process, and the final outcome. Explain the value AI brought to the project.

• Packaging Expertise: Dedicate a significant portion of your portfolio to packaging design. Include concepts, mockups, and if possible, examples of final production files or even physical product shots. Detail your role in the production process.

• Process & Rationale: For each project, explain your thought process, the problem you were solving, your design choices, and the results achieved. Emphasize how you translated brand strategy into visuals.

• "Taste with Speed": Include examples that demonstrate your ability to deliver both high-quality, polished work and faster, more iterative creative assets. Be ready to discuss when and why you'd choose one over the other.

Challenge Preparation:

• AI Generative Design: Practice using AI tools to quickly generate concepts or assets based on specific prompts related to wellness products or e-commerce.

• Packaging Mockups: Be ready to create quick packaging mockups or concepts based on a brief.

• Brand Consistency: Prepare to articulate how you would maintain brand consistency across different media, especially when using diverse tools like AI and traditional design software.

📝 Enhancement Note: The interview process will heavily rely on evaluating your portfolio and your ability to articulate your creative process, particularly concerning AI integration and packaging design. Demonstrating a balance of creativity and efficiency will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and packaging die-lines. Proficiency level expected: Expert.

• Figma: Crucial for UI/UX design, prototyping, and collaborative design workflows across digital touchpoints. Proficiency level expected: Expert.

• Adobe Photoshop: For image editing, manipulation, and compositing, especially for product imagery. Proficiency level expected: Proficient.

• Adobe InDesign: Useful for layout design, particularly for brand guidelines or marketing collateral. Proficiency level expected: Familiar.

Analytics & Reporting:

CRM & Automation:

AI & Generative Design Tools:

• Midjourney: For generating high-quality, artistic imagery.

• DALL·E: For creating diverse visual content, often with strong conceptual capabilities.

• Photoshop AI (Generative Fill/Expand): For integrating AI into existing Photoshop workflows for image editing and expansion.

• Other AI image generation and manipulation tools.

📝 Enhancement Note: Mastery of Adobe Illustrator and Figma is paramount. Proficiency in AI tools for image generation is a key differentiator for this role and should be a significant focus in a candidate's skillset.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Embracing new technologies like AI to push creative boundaries and stay ahead of industry trends.

• Efficiency & Speed: Valuing the ability to deliver high-quality work quickly and adapt to fast-paced project demands.

• Collaboration: Fostering a team-oriented environment where designers, marketers, and product developers work synergistically.

• Data-Informed Creativity: Using performance metrics and feedback to guide design decisions and optimize creative output.

• Brand Integrity: Upholding a strong commitment to brand consistency and visual storytelling across all platforms.

Collaboration Style:

• Remote-First Communication: Reliance on digital tools for seamless communication, feedback, and project updates.

• Iterative Feedback Loops: Openness to constructive criticism and a willingness to refine designs based on input from various stakeholders.

• Cross-Functional Synergy: Working closely with teams outside of design to ensure a holistic approach to brand and product development.

• Proactive Contribution: Encouraging team members to bring original ideas and solutions to the table, contributing to a culture of shared creativity and problem-solving.

📝 Enhancement Note: The company values a blend of creative excellence and practical execution, with a strong emphasis on leveraging new technologies like AI. A collaborative and adaptable mindset is crucial for success within this team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI-generated visuals while maintaining a unique brand voice and ensuring aesthetic quality.

• Rapid Iteration Demands: Meeting the pace of an e-commerce environment that requires frequent creative updates and campaign executions.

• Managing Diverse Visual Needs: Designing for a wide array of touchpoints, from intricate packaging to dynamic digital ads, each with unique requirements.

• Staying Ahead of AI Advancements: Continuously learning and adapting to the rapidly evolving landscape of AI design tools and techniques.

Learning & Development Opportunities:

• AI Design Workshops & Courses: Opportunities to deepen expertise in specific AI image generation platforms and techniques.

• Packaging Design Seminars/Conferences: Access to industry events focused on the latest trends and best practices in packaging.

• Cross-Functional Training: Exposure to marketing strategy, consumer insights, and product development to broaden understanding of the business.

• Mentorship: Potential for guidance from senior creative leaders within the organization or through external industry programs.

📝 Enhancement Note: The primary challenges revolve around mastering and strategically applying AI in design, managing a high volume of creative output, and ensuring brand consistency across diverse applications. Growth opportunities lie in specializing in AI and packaging, and potentially moving into leadership roles.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a brand strategy into a cohesive visual identity across digital and physical products?" (Focus on process, examples, and consistency.)

• "Describe a time you used AI tools to solve a creative problem or enhance a design project. What was your process, and what were the results?" (Highlight specific tools, prompt engineering, iteration, and outcomes.)

Company & Culture Questions:

• "What excites you about Everyday Dose and our focus on wellness and AI-driven design?" (Research the company, its products, and its mission.)

• "How do you ensure brand consistency across different platforms and touchpoints, especially when working with different teams or tools?" (Discuss brand guidelines, communication, and quality control.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio logically, perhaps by project type (packaging, digital, AI focus) or by skill.

• Explain Your "Why": For each project, clearly articulate the problem, your objective, your design process (including AI usage and iteration), and the impact or outcome.

• Showcase AI Expertise: Dedicate specific examples to demonstrate your proficiency with AI tools. Explain your prompt engineering approach, how you refined outputs, and how AI contributed to the final asset.

• Highlight Packaging Design: Present your packaging work with detail, discussing concept development, technical considerations (if any), and visual appeal.

• Demonstrate Speed and Quality: Be ready to discuss projects that show both meticulous polish and rapid, efficient execution.

📝 Enhancement Note: Be prepared to discuss your specific experience with AI tools in detail. Your portfolio should clearly demonstrate your ability to integrate these tools into a professional design workflow, particularly for product imagery and packaging.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Customize your Resume: Tailor your resume to highlight experience with Adobe Illustrator, Figma, packaging design, and AI image generation tools. Quantify achievements where possible (e.g., "Increased product appeal through innovative packaging design").

• Curate Your Portfolio: Ensure your portfolio prominently features your best packaging design work and clear examples of AI-generated visuals. Be ready to speak in detail about your process for each.

• Prepare Your Narrative: Practice articulating your design process, your approach to brand strategy, and your experience with AI tools. Be ready to discuss the "taste with speed" philosophy.

• Research Everyday Dose: Understand their brand, products, and mission. Consider how your skills and creative vision align with their goals, especially their use of AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.