Brand Designer (m/w/d)

📍 Job Overview

Job Title: Brand Designer (m/w/d)
Company: Shiftmove
Location: Berlin, Germany
Job Type: Full-time
Category: Marketing / Creative & Media / Art & Design
Date Posted: August 26, 2025
Experience Level: Mid-level (2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• Drive the evolution of the Shiftmove brand identity and ensure visual consistency across all customer touchpoints, from digital platforms to physical events.
• Lead the integration of motion design and animation to bring brand stories to life, creating engaging visual experiences for target audiences.
• Collaborate closely with cross-functional teams, including Brand Directors, Growth Marketing, Product Design, and external partners, to execute integrated brand strategies.
• Develop a diverse range of creative assets, including presentations, infographics, illustrations, social media visuals, and performance marketing materials, maintaining brand integrity.
• Actively contribute to the development and refinement of the company's design language, identifying opportunities for creative innovation and scalable brand application.

📝 Enhancement Note: This role is critical for establishing and maintaining a cohesive brand identity post-merger, requiring a blend of strategic thinking, creative execution, and strong collaboration skills. The emphasis on motion design and animation indicates a forward-thinking approach to brand storytelling.

📈 Primary Responsibilities

• Oversee and execute the ongoing development of the Shiftmove brand's visual identity, ensuring strict adherence to brand guidelines across all marketing collateral, digital interfaces, and communication channels.
• Conceptualize, design, and produce compelling motion graphics and animations for various platforms, including website elements, social media campaigns, video content, and presentation decks, to enhance engagement and brand recall.
• Partner with the Brand Director and Growth Marketing teams to translate campaign objectives and brand messaging into impactful visual designs that resonate with target customer segments.
• Create a wide array of graphic assets, such as detailed infographics, custom illustrations, engaging social media visuals, and visually optimized performance marketing creatives, tailored for specific campaign needs and platforms.
• Proactively identify opportunities to innovate and enhance the brand's visual language, exploring new creative approaches and ensuring design scalability to support future growth and market expansion.

📝 Enhancement Note: The responsibility for "management of design workstreams across different departments" suggests a project management component, requiring the Brand Designer to effectively coordinate design initiatives and timelines with various internal stakeholders.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communications, or a related creative field is highly recommended. Experience: A minimum of 3 years of professional experience in brand design, with a proven track record of developing and managing brand identities and creative campaigns.

Required Skills:

• Demonstrated expertise in Brand Design, including identity systems, campaign development, and visual storytelling.
• Strong proficiency in Motion Design and Animation, with the ability to create engaging visual narratives.
• Advanced skills in Figma for creating high-fidelity mockups, scalable design systems, and facilitating collaborative workflows.
• Proven ability to develop a wide range of creative assets, including presentations, infographics, illustrations, and social media visuals.
• Excellent understanding of typography, color theory, and visual hierarchy to ensure aesthetic appeal and brand consistency.
• Strong conceptualization and systematic thinking capabilities to approach design challenges strategically.
• Effective collaboration and communication skills, with experience guiding non-designers through the creative process.
• Native or near-native proficiency in German (written and spoken) is mandatory for internal and external communication.
• Professional proficiency in English for secondary communication needs.

Preferred Skills:

• Experience with Canva for quick asset creation and iterative design processes.
• Familiarity with Lottielab or similar animation tools for creating web-optimized animations.
• Bonus: Knowledge of 3D design software, Webflow for website design and development, or other tools for producing marketing materials.

📝 Enhancement Note: The requirement for "very good German language skills" is a critical filter, indicating a significant portion of the role's communication will be in German. The mention of Canva and Lottielab, alongside Figma, suggests a practical, tool-agnostic approach to design execution, valuing adaptability over strict adherence to a single software.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of professional brand design work, with a strong emphasis on identity systems development and creative campaign execution.
• Include examples of motion design projects, illustrating your ability to bring brands to life through animation and dynamic visuals.
• Demonstrate proficiency in Figma through examples of scalable design systems, collaborative design workflows, and high-fidelity mockups.
• Present case studies that highlight your process for developing and maintaining visual consistency across diverse marketing channels and touchpoints.
• Include examples of diverse asset creation, such as infographics, illustrations, social media content, and performance marketing materials.

Process Documentation:

• Explain your approach to developing and evolving brand identity systems, detailing the steps from conceptualization to implementation and ongoing management.
• Illustrate your workflow for creating motion design assets, from storyboarding and concept development to animation execution and final delivery.
• Describe your collaborative process when working with cross-functional teams, particularly in guiding non-designers through design decisions and feedback loops.
• Detail how you ensure brand consistency across various platforms and formats, including your methods for documentation and quality control.

📝 Enhancement Note: The portfolio should explicitly demonstrate experience with motion design and the ability to work collaboratively within a hybrid or remote environment, given the company's work model.

💵 Compensation & Benefits

Salary Range: For a Brand Designer with 3-5 years of experience in Berlin, Germany, the estimated annual salary range is €48,000 - €65,000. This estimate is based on industry benchmarks for design roles in major German cities, considering the company's industry (SaaS/Mobility) and the hybrid work model.

Benefits:

• Autonomy: Significant freedom to execute based on expertise and knowledge.
• Impact: Opportunity to shape a post-merger brand and build scalable processes.
• Learning & Development: Annual learning budget of €2,000 for professional growth.
• Work-Life Balance: 30 paid vacation days per year.
• Flexible Work Model: 12 weeks of remote work allowance per year, with a hybrid setup in Berlin.
• Free Lunch: One free lunch per week, with subsidized options available.
• Mental Health Support: Access to Nilo.health platform for therapy sessions.
• Additional Mental Health Day: One extra paid day off per year for mental well-being.
• Transportation Benefits: Subsidized BVG ticket or JobRad (company bicycle) program.
• Urban Sports Club Membership: Access to various sports and fitness facilities.
• Dog-Friendly Office: Welcoming environment for canine companions.

Working Hours: The standard working hours are approximately 40 hours per week, with a hybrid model that allows for flexibility and remote work.

📝 Enhancement Note: The salary range provided is an estimate. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits package is extensive, emphasizing employee well-being and professional development, which are strong attractors for design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Mobility and SaaS (Software as a Service) sector, specifically focusing on fleet management technology. This industry is characterized by rapid technological advancement, a focus on data-driven solutions, and an emphasis on user experience in complex B2B environments. Company Size: Shiftmove is a growing organization, formed through the merger of Avrios and Vimcar, indicating a dynamic environment with potential for rapid scaling and integration of new talent and processes. The specific employee count is not provided but implies a substantial, established team with ambitions for further growth. Founded: Shiftmove was formed by the merger of Avrios and Vimcar, two leading SaaS platforms in the mobility sector. This recent formation suggests a culture that is actively integrating different team dynamics, processes, and brand identities, offering a unique opportunity for employees to shape the future of the company.

Team Structure:

• The Brand Design role is part of a larger marketing or creative department, likely reporting to a Brand Director or Head of Marketing.
• Collaboration is expected with Growth Marketing, Product Design, and potentially other departments involved in product development and customer engagement.
• The company emphasizes a collaborative approach, bridging gaps between different functional areas to ensure cohesive brand messaging and execution.

Methodology:

• Data-Driven Design: The company's SaaS focus implies that design decisions will likely be informed by data analytics, user feedback, and performance metrics.
• Agile & Iterative: Given the rapid pace of the tech industry and the post-merger phase, design processes are likely agile, with an emphasis on iterative development and continuous improvement.
• Brand Integration: A core methodology will be the strategic integration of multiple existing brands into a unified Shiftmove identity, requiring careful planning and execution.

Company Website: https://www.shiftmove.com/de/careers

📝 Enhancement Note: The post-merger context is a significant cultural differentiator. Candidates should be prepared for an environment focused on integration, process standardization, and building a new, unified company culture from existing strengths.

📈 Career & Growth Analysis

Operations Career Level: This role aligns with a Mid-Level Brand Designer position, requiring at least 3 years of experience. It offers significant opportunities for individual contribution and impact, with a clear path toward more senior design roles or specialization within brand strategy and motion graphics. Reporting Structure: The Brand Designer will likely report to a Brand Director or Head of Marketing. This structure provides mentorship and strategic guidance while allowing for substantial autonomy in daily design execution. Collaboration will extend across various teams, including Growth Marketing and Product Design. Operations Impact: As a Brand Designer, the primary impact is on shaping the perception and recognition of the Shiftmove brand. This directly influences customer acquisition, retention, and overall market positioning. Effective brand design can drive engagement, build trust, and differentiate Shiftmove in a competitive SaaS market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion design, animation, or specific design systems through provided learning budgets and project work.
• Brand Strategy Development: Contribute to the strategic evolution of the Shiftmove brand, moving beyond execution to influence brand direction.
• Leadership Potential: As the company grows, opportunities may arise for team leadership, managing junior designers, or overseeing larger brand initiatives.
• Cross-Functional Expertise: Gain exposure to marketing strategies, product development, and business operations through close collaboration with other departments.

📝 Enhancement Note: The company's investment in a €2,000 annual learning budget is a strong indicator of their commitment to employee growth, offering concrete opportunities for skill enhancement relevant to evolving design trends and technologies.

🌐 Work Environment

Office Type: Shiftmove operates with a hybrid work model, featuring a physical office space in Berlin Friedrichshain alongside remote work flexibility. This suggests a modern, adaptable work environment that balances in-person collaboration with individual focus time. Office Location(s): The company has a physical office located in Berlin Friedrichshain, a vibrant and well-connected district known for its tech and creative scene. This location offers accessibility for employees based in Berlin.

Workspace Context:

• Collaborative Hub: The Berlin office serves as a central point for team meetings, brainstorming sessions, and fostering company culture through face-to-face interaction.
• Technology & Tools: Employees will have access to the necessary design software and hardware, with an emphasis on modern tools like Figma, and an openness to exploring new technologies.
• Team Interaction: The hybrid model encourages purposeful in-office days for team collaboration, cross-functional alignment, and social connection, while remote days allow for focused individual work.

Work Schedule: The role is full-time, with a standard 40-hour work week. The hybrid model provides flexibility in terms of where work is performed, allowing employees to manage their schedules effectively, balancing project demands with personal needs.

📝 Enhancement Note: The emphasis on "regular personal interaction" within the hybrid model suggests that while remote work is permitted, there's an expectation for active participation during office days to foster team cohesion and effective collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.
• Creative Task/Case Study: Candidates will likely be asked to complete a design challenge or present a case study from their portfolio, focusing on brand development, motion design, or problem-solving within a given brief. This assesses practical skills and strategic thinking.
• Interviews: Multiple rounds of interviews, including discussions with the Brand Director, hiring manager, and potentially members of the marketing and design teams. These will cover technical proficiency, creative process, collaboration style, and cultural fit.
• Final Assessment: Evaluation of overall fit, potential impact, and alignment with Shiftmove's values and future goals.

Portfolio Review Tips:

• Highlight Relevant Experience: Showcase at least 3 years of brand design work, with a strong emphasis on identity systems and campaign execution. Ensure motion design and animation examples are prominent if applicable.
• Demonstrate Figma Proficiency: Include examples that clearly illustrate your mastery of Figma, from design systems to collaborative workflows.
• Showcase Process: For each project, briefly explain your thought process, challenges faced, and the rationale behind your design decisions. Emphasize problem-solving and strategic thinking.
• Visual Consistency: Ensure your portfolio itself is well-designed, visually consistent, and easy to navigate, reflecting your own brand standards.
• Tailor to Shiftmove: If possible, include a speculative design concept or adaptation relevant to Shiftmove or the mobility SaaS industry to demonstrate initiative and understanding of the company's context.

Challenge Preparation:

• Understand Shiftmove's Brand: Research Shiftmove, Avrios, and Vimcar to grasp their existing brand identities, market positioning, and potential areas for synergy.
• Motion Design Focus: Be prepared to discuss and potentially demonstrate your approach to motion design and animation, including tools and techniques.
• Collaboration Scenarios: Think about how you would collaborate with non-designers, manage feedback, and integrate different brand elements.
• Problem-Solving Framework: Be ready to articulate a clear design problem-solving framework.

📝 Enhancement Note: The interview process will likely involve a practical design exercise or a deep dive into portfolio case studies, so candidates should be prepared to articulate their creative process and decision-making in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, design systems, prototyping, and collaborative workflows. Proficiency is a core requirement.
• Motion Design Software: Experience with tools for animation and motion graphics is crucial. While not explicitly listed, common industry standards include Adobe After Effects, potentially alongside tools like Lottielab for web animations.
• Canva: Mentioned as a tool for quick asset creation and experimentation, indicating a need for versatility.
• Adobe Creative Suite: While not explicitly stated, a strong understanding of Photoshop and Illustrator is generally expected for graphic design roles.

Analytics & Reporting:

• While not a primary focus for this Brand Designer role, an awareness of how design impacts key metrics (e.g., website conversion rates, engagement on social media) is beneficial. Familiarity with analytics dashboards used by marketing teams could be an advantage.

CRM & Automation:

• Not directly relevant to the core responsibilities of a Brand Designer, but an understanding of how marketing automation platforms and CRM systems are used to deliver brand messaging could provide valuable context.

📝 Enhancement Note: The emphasis on Figma and a willingness to experiment with tools like Lottielab and Canva suggests a pragmatic approach to technology, valuing adaptability and effectiveness for specific tasks over strict adherence to a single, comprehensive software suite.

👥 Team Culture & Values

Operations Values:

• Autonomy & Expertise: Shiftmove values employees who can take ownership of their work based on their expertise, fostering an environment where individuals are empowered to perform at their best.
• Impact & Growth: The company culture encourages individuals to make a significant impact, particularly during this formative post-merger phase, and supports professional development through learning budgets and challenging projects.
• Collaboration & Integration: A strong emphasis is placed on teamwork and cross-functional collaboration, essential for integrating disparate teams and brand identities into a cohesive whole.
• Innovation & Adaptability: The company embraces new ideas and is open to experimenting with different tools and approaches to solve design challenges effectively.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Marketing, Product Design, and other departments to ensure brand consistency and effective campaign execution.
• Feedback & Iteration: A culture of constructive feedback and iterative design is likely present, encouraging open communication and continuous improvement of creative output.
• Knowledge Sharing: The hybrid work model and emphasis on collaboration suggest opportunities for sharing design best practices, insights, and learnings across teams.

📝 Enhancement Note: The core values revolve around empowering individuals, driving collective impact, and fostering an adaptive, collaborative environment, which is crucial for success in a rapidly evolving, post-merger tech company.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Integration: Harmonizing the visual identities of Avrios, Vimcar, and other acquired brands into a unified Shiftmove brand presents a significant strategic and creative challenge.
• Rapid Growth Environment: Working in a post-merger company means navigating evolving processes, structures, and potentially competing priorities, requiring adaptability and resilience.
• Balancing Creative Vision with Business Needs: Effectively translating business objectives and marketing goals into compelling visual designs while maintaining brand integrity and creative innovation.
• Keeping Pace with Design Trends: Continuously updating skills and knowledge in motion design, animation, and digital design tools to stay relevant in a fast-paced industry.

Learning & Development Opportunities:

• Specialized Training: Utilize the €2,000 annual learning budget for courses, workshops, or certifications in advanced motion design, animation software (e.g., After Effects, Blender for 3D), or design systems management.
• Industry Events: Attend relevant design conferences or webinars to stay abreast of industry trends and network with peers.
• Mentorship: Benefit from guidance from senior design leaders or the Brand Director, gaining insights into brand strategy and career progression.
• Cross-Departmental Learning: Gain exposure to marketing strategies, product development cycles, and business operations through cross-functional projects.

📝 Enhancement Note: The primary challenge lies in the complex task of brand integration and establishing a new visual identity for Shiftmove, offering a unique opportunity for designers to leave a significant mark on a growing company.

💡 Interview Preparation

Strategy Questions:

• Brand Cohesion: "How would you approach unifying the visual identities of Avrios and Vimcar under the new Shiftmove brand, ensuring consistency while respecting their existing strengths?" (Focus on process, research, and stakeholder management.)
• Motion Design Showcase: "Describe a motion design project you're particularly proud of. What was the objective, your process, and the impact of the animation?" (Be ready to present a relevant portfolio piece or case study.)
• Design System Implementation: "Discuss your experience with Figma and design systems. How do you ensure scalability and maintainability within a growing brand?" (Highlight practical examples of system creation and management.)

Company & Culture Questions:

• Post-Merger Environment: "How do you thrive in a dynamic, post-merger environment? What strategies do you use to adapt to evolving processes and teams?" (Showcase adaptability and a positive attitude towards change.)
• Collaboration Style: "Describe a time you collaborated with non-designers on a project. How did you guide them through the creative process and manage feedback?" (Prepare an example demonstrating communication and influence.)
• Impact Measurement: "How do you measure the success of your brand design work? What metrics are important to you as a designer?" (Connect design output to business outcomes like engagement or consistency.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the challenge, your role, your process, the solution, and the results.
• Highlight Motion: Clearly articulate your contribution to motion design elements and their purpose.
• Figma Walkthrough: Be prepared to walk through your Figma files to demonstrate your workflow, organization, and understanding of design systems.
• Conciseness: Present your strongest, most relevant work efficiently, respecting the interviewer's time. Focus on quality over quantity.
• Company Relevance: Briefly explain why specific projects are relevant to Shiftmove's industry or challenges.

📝 Enhancement Note: Be prepared to articulate your creative process, demonstrate practical skills with Figma and motion design tools, and show how you can contribute to building a strong, unified brand identity in a dynamic, post-merger environment.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on join.com.
• Portfolio Customization: Curate your portfolio to prominently feature at least 3 years of brand design experience, with specific emphasis on identity systems, campaign work, and motion design examples. Ensure your Figma proficiency is evident through design system or collaborative workflow examples.
• Resume Optimization: Tailor your resume to highlight keywords such as "Brand Design," "Motion Design," "Figma," "Animation," "Visual Consistency," "Design Systems," and "Cross-functional Collaboration." Quantify achievements where possible (e.g., "Increased social media engagement by X% through animated visuals").
• Interview Preparation: Practice articulating your design process, problem-solving methodologies, and collaboration style. Prepare to discuss specific projects from your portfolio in detail, focusing on your role and impact.
• Company Research: Thoroughly research Shiftmove, its mission, the Avrios and Vimcar brands, and the mobility SaaS industry. Understand their current visual presence and identify potential areas where your skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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