Brand Designer II, Device Brand Studio

📍 Job Overview

Job Title: Brand Designer II, Device Brand Studio Company: Amazon Location: Seattle, Washington, United States; New York, New York, United States; Santa Monica, California, United States Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: 2026-02-06 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Lead the creative vision and concept development for high-impact campaign events across Amazon's device portfolio, ensuring impactful seasonal campaigns and major product launches.
• Drive the execution of compelling digital campaigns across owned and operated channels, translating complex technical ideas into memorable customer experiences.
• Collaborate closely with creative teams, product marketing managers, and senior leaders to maintain visual consistency and adapt brand style guides for diverse device brands.
• Mentor a design production team, ensuring output meets established quality standards, and explore AI's potential to streamline asset production for scalable, high-volume creative work.

📝 Enhancement Note: This role is firmly rooted in campaign event design and execution within a large-scale consumer electronics division. The emphasis on "Device Brand Studio" signifies a focus on the visual identity and marketing collateral for Amazon's hardware products. The "II" in the title suggests a mid-level position requiring significant independent contribution and some leadership/mentorship.

📈 Primary Responsibilities

• Develop and execute innovative creative concepts for high-volume digital campaign events, ensuring alignment with Amazon's device brand strategies.
• Translate corporate style guides into campaign-specific visual narratives, maintaining brand integrity while achieving distinct campaign objectives.
• Collaborate with cross-functional teams, including creative directors, project managers, and product marketing managers, to define project scope, timelines, and deliverables.
• Provide art direction and design leadership across print, digital, and motion mediums, guiding creative development and ensuring a consistently high-quality aesthetic.
• Mentor and manage a remote design production team (Costa Rica-based), offering constructive feedback and ensuring adherence to quality standards and deadlines.
• Explore and integrate emerging technologies, particularly AI, to enhance creative asset production efficiency and scalability.
• Present creative concepts and design rationales clearly and persuasively to stakeholders at various levels of the organization.
• Stay abreast of evolving design tools, technologies, resources, and industry trends to inform creative strategies and execution.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership, hands-on design execution, and team management. The expectation to "mentor" and manage a production team implies a need for strong leadership and communication skills beyond pure design talent. The explicit mention of AI exploration indicates a forward-thinking approach to creative operations.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for this level of role within a major corporation.

Experience:

• Minimum of 5+ years of professional design and art direction experience, with a proven track record of developing innovative creative work for high-volume digital campaign events.
• Demonstrated experience in translating and customizing corporate style guides for specific campaigns.
• Proficiency in designing for both mobile and desktop applications, understanding UX patterns across various platforms.

Required Skills:

• Expert ability in Adobe Creative Suite applications (Illustrator, Photoshop, InDesign, Acrobat) on macOS.
• High proficiency in Figma for collaborative design workflows.
• Strong understanding of graphic design principles, branding, photography, and art direction for digital and motion graphics.
• Exceptional conceptualization and design skills, with the ability to guide and evaluate creative development effectively.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly, engage in debate, and provide/receive feedback constructively.
• Motivated and driven team player with a passion for design and a deep awareness of current design trends and technologies.
• In-depth knowledge of the end-to-end campaign development process, including project staffing and feedback loops.

Preferred Skills:

• Experience with e-commerce, search, social media, and other major application types and their UX patterns.
• Experience creating services and applications with multiple user touchpoints on different platforms and devices.
• Familiarity with AI/ML technologies and their application in creative workflows.
• Experience with art directing and/or creating CGI environments.

📝 Enhancement Note: The emphasis on both Adobe Creative Suite and Figma indicates a need for proficiency in both established industry tools and modern collaborative platforms. The requirement for "5+ years" strongly suggests a mid-level to senior individual contributor role, with expectations for independent problem-solving and leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust online portfolio showcasing a minimum of 5 years of design and art direction experience, with a clear emphasis on campaign event creative and high-volume digital campaigns.
• Demonstrate a strong understanding of branding, including the ability to adapt and customize style guides for specific campaign initiatives.
• Include case studies that highlight innovative concept development and execution across digital platforms (mobile and desktop).
• Showcase examples of visual storytelling that translate complex product features or technical ideas into compelling customer experiences.

Process Documentation:

• Portfolio pieces should implicitly or explicitly demonstrate an understanding of the end-to-end campaign development process, from concept to execution and delivery.
• Examples should reflect an ability to manage creative workflow, provide constructive feedback, and ensure visual consistency across multiple touchpoints.
• Highlight any projects where AI or new technologies were leveraged to improve efficiency or scale of creative production.

📝 Enhancement Note: A strong portfolio is paramount for this role. It needs to go beyond just aesthetic appeal to demonstrate strategic thinking, process management, and adaptability to new technologies, particularly AI, which is explicitly mentioned as an area of interest.

💵 Compensation & Benefits

Salary Range:

• Seattle, Washington & Santa Monica, California: $120,500 - $163,000 USD annually
• New York, New York: $132,500 - $185,000 USD annually

Benefits:

• Comprehensive health insurance (medical, dental, vision, prescription coverage).
• Basic Life & AD&D insurance with options for supplemental life plans.
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line.
• Flexible Spending Accounts (FSAs).
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching program.
• Paid Time Off (PTO).
• Parental Leave.
• Stock options/Restricted Stock Units (RSUs) as part of the overall compensation package.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week. While on-site, there may be flexibility required for critical campaign deadlines and project needs.

📝 Enhancement Note: The salary ranges provided are competitive for Brand Designer roles in these major US tech hubs, reflecting the experience level and the industry. The extensive benefits package offered by Amazon is a significant component of the total compensation. The mention of "sign-on payments and restricted stock units (RSUs)" in the original description is crucial for understanding the full compensation structure beyond base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Media, Consumer Electronics, Artificial Intelligence. Amazon operates across a vast spectrum of industries, with this role specifically within the consumer electronics and marketing arm. Company Size: Extremely Large (over 1,000,000 employees globally). This scale implies extensive resources, complex organizational structures, and a fast-paced, data-driven environment. Founded: 1994. Amazon's long history signifies a mature company with established processes, a strong brand identity, and a culture of innovation and customer obsession.

Team Structure:

• The Device Brand Studio is likely part of Amazon's broader marketing or creative organization, specifically focused on product branding for devices like Echo, Kindle, Fire TV, etc.
• This role reports into a Creative Director or Senior Manager within the Brand Studio, with direct collaboration with Product Marketing Managers (PMMs) and potentially other design and content teams.
• Cross-functional collaboration is expected with engineering, product management, and other marketing disciplines to ensure cohesive product launches and campaigns.

Methodology:

• Amazon's operations are heavily data-driven, emphasizing A/B testing, customer feedback loops, and performance metrics for all creative initiatives.
• Workflow planning and optimization are critical, especially given the high volume of creative output and the need for efficiency.
• Automation and efficiency practices are actively sought, as indicated by the role's exploration of AI in asset production.

Company Website: https://www.amazon.com

📝 Enhancement Note: Working at Amazon means operating within a highly competitive, results-oriented environment that values speed, innovation, and customer focus. The scale of the company provides immense opportunities but also requires adaptability to complex processes and a strong ability to influence within a large matrixed organization.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Brand Designer II, indicating a mid-level individual contributor position. It requires significant professional experience (5+ years) and the ability to operate with a degree of autonomy, including leading creative concepts and mentoring junior designers. The scope includes campaign events and high-volume digital asset creation.

Reporting Structure: The Brand Designer II typically reports to a Creative Director or a Senior Manager of Design within the Device Brand Studio. They will collaborate extensively with Product Marketing Managers (PMMs) and other creative team members, as well as potentially interface with engineering and product teams.

Operations Impact: The Brand Designer II's work directly impacts the perception and success of Amazon's device portfolio. Through compelling campaign events and digital assets, they influence customer engagement, brand loyalty, and ultimately, sales conversions for key product launches and seasonal promotions. The role's output is critical for driving customer acquisition and retention in a competitive market.

Growth Opportunities:

• Specialization: Advancement into Senior Brand Designer or Art Director roles within the Device Brand Studio, focusing on specific device categories or major brand initiatives.
• Leadership: Transition to a Design Manager or Creative Lead role, overseeing larger teams and strategic creative direction.
• Cross-functional Movement: Potential to move into related roles within product marketing, brand strategy, or user experience design within Amazon.
• Skill Development: Continuous learning opportunities in emerging design technologies, AI applications in creative, and advanced marketing strategies.

📝 Enhancement Note: Amazon offers a structured career path with opportunities for both deepening expertise and broadening responsibilities. The "II" designation suggests a clear progression path to more senior or specialized roles, with a strong emphasis on practical application and measurable impact.

🌐 Work Environment

Office Type: The role is designated as "On-site," meaning it requires regular presence in an Amazon office location. These offices are typically modern, collaborative workspaces designed to foster innovation and teamwork. Office Location(s): The position is available in Seattle, Washington; New York, New York; and Santa Monica, California. These are major metropolitan hubs with a strong presence of tech and creative industries.

Workspace Context:

• The workspace will likely be a mix of individual workstations and collaborative areas, designed to support both focused design work and team brainstorming sessions.
• Access to state-of-the-art design tools and technology, including high-performance computers, software licenses (Adobe Creative Suite, Figma), and potentially advanced display technologies.
• Opportunities for regular interaction with creative teams, PMMs, and other stakeholders, facilitating a dynamic and collaborative work environment.

Work Schedule: Standard full-time (approx. 40 hours/week) on-site. While core hours are expected, flexibility may be required to meet critical campaign deadlines and project milestones, especially during major product launches or seasonal events.

📝 Enhancement Note: The on-site requirement indicates a preference for in-person collaboration and team synergy, which is common for creative roles where spontaneous idea generation and quick feedback loops are valuable. The locations are in key tech and creative centers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your resume and portfolio link for basic qualifications and experience alignment.
• Portfolio Review & Creative Challenge: Candidates are typically asked to present their portfolio, discussing key projects, their role, creative process, and impact. A creative challenge or design exercise may be assigned, requiring candidates to solve a specific design problem relevant to Amazon's device brands.
• Hiring Manager & Team Interviews: Interviews with the hiring manager and potential team members will assess design philosophy, technical skills, collaborative abilities, and cultural fit. Behavioral questions focusing on problem-solving, leadership, and handling ambiguity will be common.
• Senior Leadership/Director Interview: A final interview, potentially with a Creative Director or higher, to evaluate strategic thinking, overall creative vision, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your experience in campaign events, digital design, and art direction for consumer products.
• Tell a Story: For each project, clearly articulate the problem, your role, your creative process (ideation, execution, tools used), the challenges faced, and the measurable results or impact.
• Highlight Process & Strategy: Emphasize your ability to translate brand guidelines, develop concepts, and manage workflow. If AI was used, explain how and why.
• Showcase Technical Proficiency: Be ready to discuss the software and tools used (Adobe Creative Suite, Figma) and your mastery of them.
• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, how you collaborate, and your understanding of Amazon's brand.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Identify the core objective and target audience.
• Think Like Amazon: Consider Amazon's brand voice, customer obsession, and focus on simplicity and clarity.
• Structure Your Response: Outline your approach, key design decisions, and rationale. If presenting visually, keep it clean and aligned with Amazon's aesthetic.
• Be Ready to Justify: Be prepared to defend your design choices and explain how they address the brief.

📝 Enhancement Note: The interview process at Amazon is rigorous and often involves multiple stages. Success hinges not only on design skill but also on the ability to demonstrate strategic thinking, process discipline, and cultural alignment with Amazon's core principles. The portfolio is the primary tool for showcasing these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: High proficiency expected in Photoshop, Illustrator, and InDesign for image manipulation, vector graphics, and layout design. Acrobat for PDF management.
• Figma: Essential for collaborative design, prototyping, and design system management.
• macOS: The required operating system for design work.

Analytics & Reporting:

• While not a direct responsibility, understanding how to interpret analytics and performance data to inform design decisions will be beneficial. Familiarity with tools that report on campaign engagement and conversion metrics is advantageous.

CRM & Automation:

• No direct CRM responsibility, but understanding how design assets integrate into marketing automation platforms and customer journeys is a plus. Experience with AI technologies for asset production is a preferred qualification.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The specific mention of macOS is also a key technical requirement. The AI/ML preference indicates a growing integration of these technologies into creative workflows at Amazon.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core Amazon principle; all design decisions should ultimately serve the customer experience and drive value.
• Ownership: Taking full responsibility for creative projects from concept to completion, including mentoring the production team.
• Invent and Simplify: Continuously seeking innovative design solutions and streamlining processes, particularly with AI integration.
• Bias for Action: Proactively driving projects forward, making timely decisions, and iterating quickly.
• High Standards: A relentless pursuit of world-class creative quality, with meticulous attention to detail.

Collaboration Style:

• Highly collaborative, working closely with creative teams, product marketing, and project management.
• Emphasis on clear, respectful communication and constructive debate to refine creative output.
• A culture of mentorship and knowledge sharing, particularly with the production team.

📝 Enhancement Note: Understanding and embodying Amazon's Leadership Principles is critical for success and cultural fit within any team at the company. This role requires a blend of individual drive and strong team-oriented collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing a high output of creative assets for numerous campaigns and product launches in a fast-paced environment.
• Brand Consistency at Scale: Maintaining visual integrity across a diverse device portfolio while adapting to specific campaign needs.
• Cross-functional Alignment: Navigating complex stakeholder landscapes to gain consensus and drive creative vision forward.
• Integrating New Technologies: Effectively incorporating AI and other emerging tools into existing workflows while maintaining quality.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone expertise in digital design, motion graphics, and potentially CGI.
• AI in Creative: Gaining practical experience with AI tools for asset generation and workflow optimization.
• Brand Strategy: Deepening understanding of brand management within a global e-commerce and tech giant.
• Leadership & Mentorship: Developing skills in managing and guiding design teams.
• Industry Exposure: Access to internal learning resources, potentially industry conferences, and exposure to cutting-edge creative practices.

📝 Enhancement Note: The role presents significant challenges related to scale and speed, but these are balanced by robust opportunities for professional growth within a leading technology company. The emphasis on AI is a key area for development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the creative vision for a major campaign event. What was your process?" (Focus on concept development, execution, and outcomes).
• "How do you adapt a corporate style guide for a specific campaign while maintaining brand consistency?" (Prepare examples showcasing strategic interpretation and execution).
• "Walk us through a project where you had to translate complex technical information into a clear, customer-facing visual." (Highlight your problem-solving and communication skills).
• "How would you mentor a remote design production team to ensure they meet your quality standards?" (Focus on communication, feedback, and process management).
• "Where do you see AI impacting the future of brand design, and how would you leverage it in this role?" (Demonstrate forward-thinking and practical application).

Company & Culture Questions:

• "Why Amazon? What specifically about our Device Brand Studio appeals to you?" (Research Amazon's device portfolio and brand initiatives).
• "How do you embody Amazon's Leadership Principles, such as Customer Obsession or Invent and Simplify, in your design work?" (Prepare specific examples).
• "Describe a time you had to collaborate with difficult stakeholders or gained buy-in for a creative idea they initially resisted." (Focus on communication, negotiation, and influencing skills).

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your experience, then dive into 3-5 key projects. For each, cover: Problem/Objective -> Your Role -> Process/Solution -> Results/Impact.
• Visuals: Ensure your presentation slides are clean, visually appealing, and on-brand (or neutral). Use high-quality images and minimal text.
• Narrative: Tell a compelling story for each project, focusing on your thought process and contributions. Be ready to elaborate on any aspect.
• Technical Detail: Be prepared to discuss the tools and techniques you used.
• Q&A: Anticipate questions about your design choices, challenges, and how your work aligns with Amazon's goals.

📝 Enhancement Note: Prepare to demonstrate not just design talent but also strategic thinking, problem-solving abilities, and alignment with Amazon's core values. The portfolio presentation is a critical opportunity to showcase these attributes.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the Amazon Jobs portal link provided.
• Portfolio Customization: Ensure your online portfolio is up-to-date, easily navigable, and showcases projects that directly align with the responsibilities outlined (campaign events, digital design, art direction, brand adaptation). Select projects that demonstrate high-volume output and creative innovation.
• Resume Optimization: Tailor your resume to highlight your 5+ years of relevant design and art direction experience, emphasizing achievements in campaign development, digital asset creation, and team mentorship. Use keywords from the job description such as "creative vision," "campaign events," "digital campaigns," "Adobe Creative Suite," and "Figma."
• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving skills. Prepare specific examples for behavioral questions related to Amazon's Leadership Principles. Rehearse your portfolio presentation, focusing on storytelling and impact.
• Company Research: Thoroughly research Amazon's current device portfolio, recent marketing campaigns, and brand identity. Understand the company's core values and how they translate into the creative output of the Device Brand Studio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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