Brand Designer II

📍 Job Overview

Job Title: Brand Designer II Company: Upstox Location: Mumbai, Maharashtra, India Job Type: Full-time Category: Marketing & Design Operations Date Posted: 2025-10-28 Experience Level: Mid-Level (3+ years) Remote Status: On-site (5 days in office)

🚀 Role Summary

• Drive the visual identity and brand presence of Upstox, a leading fintech platform, through impactful design solutions.
• Collaborate closely with Marketing, Product, and internal creative teams to translate brand strategy into compelling visual campaigns across digital and print media.
• Specialize in creating clear, engaging infographics and data visualizations to simplify complex financial information for diverse audiences.
• Develop and maintain brand consistency across all touchpoints, from newsletters and reports to ads and landing pages, ensuring cohesive storytelling and brand integrity.

📝 Enhancement Note: This role sits within the broader marketing and creative operations function, focusing on brand execution and visual communication. The emphasis on "Brand Designer II" suggests a level of autonomy and responsibility for significant design projects, moving beyond junior-level tasks to strategic visual contribution.

📈 Primary Responsibilities

• Develop and execute impactful visual campaigns that align with Upstox's brand strategy and marketing objectives across digital and print platforms.
• Design engaging newsletters, reports, presentations, and publications that effectively communicate complex financial information with clarity and creativity.
• Create sophisticated infographics and data visualizations that simplify data-driven stories, making financial concepts accessible and actionable for users.
• Design well-structured layouts for advertisements, landing pages, social media content, and internal communications, ensuring strict adherence to brand guidelines and visual hierarchy.
• Conceptualize and develop creative ideas, storyboards, and visual narratives that effectively bring brand messages and product features to life.
• Collaborate cross-functionally with copywriters, marketing strategists, product managers, and the up.studio team to ensure cohesive brand storytelling and unified communication across all channels.
• Translate brand strategy and user insights into visual designs that enhance brand perception and user engagement.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic application. The focus on "simplifying data-driven stories" and "making financial information accessible" is crucial for a fintech company like Upstox.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Brand Designer II role. Experience: 3+ years of experience in graphic design, with a preference for roles in advertising agencies, design studios, or in-house brand/communication design teams, ideally within the fintech or financial services sector.

Required Skills:

• Proven experience in graphic design with a strong portfolio demonstrating expertise in finance and data-based infographics for social media, online platforms, and newsletters.
• Proficiency in Adobe Creative Suite, specifically Illustrator and Photoshop, for creating high-quality visual assets.
• Advanced skills in Figma for collaborative design, prototyping, and maintaining design systems.
• Excellent understanding of layout design, composition, typography, and visual hierarchy principles.
• Strong conceptual thinking and creative storytelling abilities, with a demonstrated capacity to translate ideas into actionable visuals.
• Proven ability to manage multiple design projects simultaneously, delivering high-quality work under tight deadlines.
• A collaborative problem-solving approach, applying design thinking methodologies to business challenges.
• Interest in financial content and the ability to interpret and visualize financial data effectively.

Preferred Skills:

• Experience designing for a fintech or financial services company.
• Familiarity with motion graphics or basic animation principles for digital content.
• Experience with design systems and their application in maintaining brand consistency.
• Understanding of UI/UX principles as they relate to visual design for digital platforms.

📝 Enhancement Note: The emphasis on finance and data-based infographics, coupled with preferred experience in fintech, strongly suggests that candidates with a background in financial communication will have a significant advantage. The "II" in Brand Designer II implies a need for demonstrated strategic input beyond just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio showcasing a minimum of 3 years of professional design work, with a significant emphasis on finance-related infographics and data visualization projects.
• Demonstrate a clear process for translating complex financial data into understandable and visually appealing graphics.
• Include examples of campaign design, editorial layouts, and social media assets that reflect strong brand application and storytelling.
• Showcase proficiency in both digital and print design outputs, highlighting versatility and understanding of different media requirements.
• Provide evidence of conceptual development, from initial ideation to final design execution, illustrating a strategic design thinking approach.

Process Documentation:

• Ability to articulate the design process from brief interpretation to final asset delivery, including stakeholder feedback loops.
• Demonstrate how you approach research and conceptualization for new design projects, particularly those involving financial data.
• Showcase methods for ensuring brand consistency and adherence to design guidelines across multiple deliverables.
• Highlight experience in collaborating with copywriters and marketing teams to integrate visual and written content seamlessly.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. The requirements here emphasize not just the final output but also the underlying process, particularly concerning data visualization and brand consistency within a financial context.

💵 Compensation & Benefits

Salary Range: For a Brand Designer II with 3+ years of experience in Mumbai, India, the estimated annual salary range is ₹7,00,000 to ₹12,00,000. This range accounts for the experience level, the specialized nature of the role (fintech/data visualization), and the cost of living in Mumbai.

Benefits:

• Competitive salary package commensurate with experience and skills.
• Comprehensive health insurance coverage for employees and dependents.
• Retirement savings plans and employee stock options (ESOPs) may be available.
• Opportunities for professional development, including workshops, training, and attendance at design conferences.
• Access to modern design tools and technology within a collaborative creative environment.
• Employee wellness programs and initiatives.
• Potential for performance-based bonuses and incentives.

Working Hours: The role specifies "5 days in the office," implying a standard 40-hour work week, typically Monday to Friday. While the core hours will be defined, there may be flexibility required during campaign launches or project deadlines.

📝 Enhancement Note: Salary estimations are based on industry benchmarks for mid-level Brand Designers in Mumbai, India, considering the fintech sector's compensation trends and the specific tools and skills required. Benefits are standard for a company of Upstox's caliber in the Indian market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services / Investment Platform. Upstox operates within a rapidly evolving and competitive fintech landscape in India, emphasizing innovation, scalability, and user accessibility. Company Size: While specific numbers aren't provided in the raw data, Upstox is a prominent and rapidly growing Indian fintech company, suggesting a mid-to-large size organization with a dynamic, fast-paced culture. Founded: Upstox was founded in 2008, indicating a mature company that has experienced significant growth and evolution, particularly with the rise of digital investing in India.

Team Structure:

• The Brand Designer II will likely be part of a larger Marketing or Creative team, potentially within a dedicated up.studio or Brand department.
• This team will likely include copywriters, content creators, marketing managers, and other designers, fostering a collaborative environment.
• Reporting structure will likely be to a Design Lead, Creative Director, or Head of Marketing, with close collaboration across Product, Engineering, and Customer Success teams.

Methodology:

• Upstox's approach is likely data-driven and customer-centric, aiming to make investing accessible and user-friendly.
• Design methodologies will emphasize user experience, clear communication of financial concepts, and strong brand storytelling.
• Emphasis on agile workflows and cross-functional collaboration to respond quickly to market trends and user needs.

Company Website: https://upstox.com/

📝 Enhancement Note: Understanding Upstox's position as a leading fintech platform is key. The culture is expected to be innovative, fast-paced, and focused on user impact, requiring designers to be adaptable and strategic.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Brand Designer II," indicating a mid-level position. It signifies a designer who has moved beyond foundational skills to take ownership of significant design projects, contribute strategically, and mentor junior designers if applicable. The "Level: 4" designation further solidifies this mid-career standing. Reporting Structure: The Brand Designer II will likely report to a Design Lead or Creative Director. They will collaborate closely with marketing managers, product owners, and copywriters, acting as a key visual partner in campaign development and brand initiatives. Operations Impact: The Brand Designer II's work directly influences Upstox's market perception, user acquisition, and customer engagement. By creating clear, compelling, and on-brand visuals, they contribute to making complex financial products more understandable and accessible, thereby driving user adoption and fostering trust. Their designs are critical for marketing campaigns, product communication, and overall brand equity.

Growth Opportunities:

• Specialization: Deepen expertise in financial data visualization, editorial design, or campaign strategy, becoming a go-to expert in specific areas.
• Leadership: Progress to a Senior Brand Designer or Art Director role, leading projects, mentoring junior designers, and contributing more significantly to brand strategy.
• Cross-functional Mobility: Transition into related roles such as Product Design (if UI/UX skills are developed), Brand Management, or Marketing Strategy.
• Skill Development: Continuous learning in emerging design tools, animation, or UX/UI principles to expand creative capabilities.

📝 Enhancement Note: The "II" designation and "Level 4" indicate a role with significant responsibility and potential for growth. The impact of design on a fintech platform's accessibility and trust is a critical aspect for career advancement.

🌐 Work Environment

Office Type: The role is strictly "5 days in the office," indicating a traditional on-site work environment designed for in-person collaboration and team synergy. Office Location(s): Mumbai, Maharashtra, India. This location places the designer within a major economic hub with a vibrant creative and corporate scene.

Workspace Context:

• The office environment is expected to foster collaboration, with shared workspaces and meeting rooms designed for brainstorming and cross-functional teamwork.
• Access to industry-standard design software and hardware (Adobe Creative Suite, Figma) will be provided.
• Opportunities for regular interaction with marketing, product, and other creative teams will be abundant, facilitating a dynamic and communicative work atmosphere.

Work Schedule: A standard 5-day work week is expected, likely from Monday to Friday. While core hours will be defined, the fast-paced nature of fintech may require occasional flexibility to meet project deadlines and campaign launch dates, especially given the emphasis on in-office collaboration.

📝 Enhancement Note: The mandatory 5-day in-office requirement emphasizes the company's value on in-person collaboration, team cohesion, and immediate feedback, which can be particularly beneficial for creative roles requiring spontaneous ideation and review.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements.
• Design Challenge/Case Study: You may be asked to complete a take-home design challenge or present a case study from your portfolio that demonstrates your problem-solving process, creativity, and ability to work with financial data and brand guidelines.
• Interviews: Multiple rounds of interviews with the hiring manager, design lead, and potentially cross-functional team members (e.g., Marketing, Product). These will assess your design thinking, collaboration style, project management skills, and cultural fit.
• Final Round: Potentially a discussion with senior leadership to evaluate strategic thinking and overall impact.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with financial data, infographics, editorial design, and campaign visuals. Highlight your most impactful and relevant work.
• Showcase Process: For each project, clearly explain your role, the problem you were solving, your design process (research, ideation, execution), and the outcome or impact. Visuals of rough sketches, wireframes, or mood boards can be beneficial.
• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement, improved clarity, positive user feedback).
• Brand Alignment: Demonstrate your understanding of brand consistency and how you've applied brand guidelines effectively.
• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use clear, concise descriptions.

Challenge Preparation:

• Familiarize yourself with Upstox's current branding, marketing campaigns, and the financial services industry in India.
• Practice articulating your design process and decision-making rationale clearly and concisely.
• Prepare to discuss how you would approach designing for complex financial topics, emphasizing clarity and accessibility.
• Be ready to present and defend your design choices, explaining how they meet project objectives and brand requirements.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates that Upstox places a high value on practical design skills and the ability to translate business needs into effective visual solutions, particularly within the financial sector.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for creating high-fidelity graphics, illustrations, and photo manipulations. Specific emphasis on Illustrator and Photoshop.
• Figma: Crucial for collaborative design, prototyping, creating design systems, and ensuring seamless handoffs to development teams.

Analytics & Reporting:

• While not explicitly listed as a designer's tool, understanding how to interpret analytics from platforms like Google Analytics or internal dashboards can inform design decisions for digital assets like landing pages and social media ads.

CRM & Automation:

• Not directly applicable to the Brand Designer role, but awareness of how marketing campaigns are deployed through CRM or marketing automation platforms can be beneficial for understanding asset usage.

📝 Enhancement Note: The specific mention of Adobe Illustrator, Photoshop, and Figma highlights the core technical requirements for this role. Proficiency in these tools is non-negotiable for effective execution.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to designing for the end-user, making complex financial products accessible and intuitive.
• Innovation: Encouraging creative solutions and pushing the boundaries of visual communication within the fintech space.
• Collaboration: Fostering a team environment where ideas are shared freely, and cross-functional partnerships are strong.
• Impact-Driven: Focusing on designs that deliver measurable results and contribute to business objectives, such as user acquisition and engagement.
• Integrity & Trust: Upholding high standards in design to reflect the trustworthiness and reliability of the Upstox brand.

Collaboration Style:

• The team likely operates with a blend of structured meetings (e.g., design reviews, project kick-offs) and informal, agile collaboration methods.
• Expect close working relationships with copywriters to ensure messaging and visuals are integrated seamlessly.
• Partnerships with marketing and product teams will be key for understanding campaign goals and user needs.
• A culture of constructive feedback and continuous improvement is expected, especially given the fast-paced fintech environment.

📝 Enhancement Note: The company's mission to make wealth creation accessible likely translates into a culture that values clarity, simplicity, and user empowerment in its design philosophy.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: Effectively visualizing intricate financial concepts and data in a way that is easily understood by a broad audience, including novice investors.
• Brand Consistency: Maintaining a cohesive brand identity across a wide range of marketing materials and platforms, especially in a fast-growing organization.
• Fast-Paced Environment: Adapting quickly to evolving market trends, campaign needs, and tight deadlines inherent in the fintech industry.
• Balancing Creativity and Strategy: Ensuring that creative design choices are strategically aligned with business objectives and marketing goals.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops or courses focused on advanced data visualization techniques, financial illustration, or motion graphics.
• Industry Exposure: Gaining deep insights into the fintech and investment landscape through daily work and company initiatives.
• Mentorship: Learning from experienced design leaders within the organization and contributing to the development of junior team members.
• Tool Proficiency: Mastering new features and workflows within Adobe Creative Suite and Figma, and potentially exploring new design technologies.

📝 Enhancement Note: The challenges are inherent to the role and industry, offering significant opportunities for skill development and professional growth for an ambitious designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex financial concept visually. What was your process, and what was the outcome?" (Focus on your data visualization and storytelling approach).
• "How do you ensure brand consistency across multiple marketing channels and asset types?" (Highlight your understanding of brand guidelines and system thinking).
• "Walk us through a campaign you designed from concept to completion. What were the key objectives, and how did your design contribute to achieving them?" (Prepare a strong case study from your portfolio).

Company & Culture Questions:

• "What interests you about Upstox and the fintech industry specifically?" (Research Upstox's mission, values, and recent achievements, and connect it to your passion for design).
• "How do you approach collaboration with non-designers, such as marketers or product managers?" (Emphasize your communication skills and ability to translate design concepts for different audiences).
• "How do you stay updated on design trends and incorporate them into your work, especially within a regulated industry like finance?" (Showcase your continuous learning and strategic application of trends).

Portfolio Presentation Strategy:

• Tell a Story: For each project presented, frame it as a narrative: the challenge, your solution, and the result.
• Highlight Process: Show your thought process – sketches, wireframes, mood boards, iterations – to demonstrate how you arrive at your final designs.
• Quantify Results: Whenever possible, include metrics or evidence of the impact your designs have had.
• Tailor to Upstox: Emphasize projects that align with Upstox's brand, industry, and specific needs (e.g., financial data, user accessibility).
• Be Prepared for Q&A: Anticipate questions about your design choices, technical skills, and problem-solving approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, problem-solving capabilities, and an understanding of the fintech landscape and Upstox's specific business context.

📌 Application Steps

To apply for this Brand Designer II position:

• Submit your application through the Upstox careers portal.
• Portfolio Customization: Ensure your portfolio prominently features your strongest work in financial data visualization, infographic design, and campaign collateral. Tailor your presentation to highlight projects that demonstrate your ability to simplify complex information and maintain brand integrity.
• Resume Optimization: Clearly articulate your 3+ years of design experience, highlighting proficiency in Adobe Creative Suite (Illustrator, Photoshop) and Figma. Emphasize any experience in fintech, financial services, or creative agencies.
• Case Study Preparation: Select 1-2 key projects from your portfolio to present in detail, focusing on your design process, problem-solving approach, and the impact of your work. Be ready to discuss how these examples align with Upstox's brand and mission.
• Company Research: Thoroughly research Upstox's brand, mission, target audience, and recent marketing efforts. Understand their current visual language and identify areas where your skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Upstox during the application and interview process.