Brand Designer [Employer Brand]

📍 Job Overview

Job Title: Brand Designer [Employer Brand]

Company: Brainstack

Location: Kyiv, Ukraine

Job Type: Full-time

Category: Employer Branding & Design

Date Posted: 2026-01-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with office days in Kyiv)

🚀 Role Summary

• Develop and execute visual strategies for Brainstack's employer brand, directly impacting talent acquisition and company perception.

• Create compelling visual assets across diverse platforms, including digital, social media, events, and physical products, to enhance employer brand recognition.

• Collaborate closely with cross-functional teams (Marketing, SMM, HR) to ensure cohesive brand messaging and visual identity.

• Utilize a comprehensive design toolkit, including Adobe Creative Suite and 3D design software, to produce high-quality creative outputs.

• Contribute to a dynamic, multi-product IT company environment, shaping the visual narrative of a rapidly growing organization.

📝 Enhancement Note: This role is specifically within the "Employer Brand" team, indicating a focus on attracting and retaining talent through creative visual communications. The "Hybrid" work arrangement implies a need for on-site presence in Kyiv for certain days and team events, contrasting with a fully remote setup.

📈 Primary Responsibilities

• Conceptualize, design, and implement visual identity elements for the Brainstack employer brand across all communication channels.

• Develop a wide range of creative assets, including illustrations, 3D renders, social media graphics, event materials, and merchandise designs.

• Create simple animations and motion graphics to enhance digital content and engagement.

• Design packaging and merchandise for partner events, ensuring alignment with brand guidelines.

• Work in tandem with SMM specialists to develop visually engaging content for social media platforms.

• Produce professional presentations for internal and external speakers, ensuring brand consistency and visual appeal.

• Translate company values and unique selling propositions into powerful visual representations for potential and current employees.

• Maintain and evolve the visual identity of the employer brand, ensuring it remains fresh, relevant, and impactful in the competitive IT talent market.

📝 Enhancement Note: The responsibilities emphasize a broad scope of design work, from core brand identity to specific applications like merchandise and presentations, requiring versatility and a strong understanding of visual storytelling for employer branding purposes.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for mid-level design roles.

Experience: 3+ years of professional design experience, with a proven track record in brand development and visual communication.

Required Skills:

• Proficiency in Adobe Illustrator, Photoshop, and Figma for graphic design and digital asset creation.

• Experience with After Effects for creating animations and motion graphics.

• Strong understanding of visual design principles, including composition, color theory, and typography.

• Excellent sense of style, aesthetic harmony, and attention to detail.

• Demonstrated ability to collaborate effectively within a creative team environment.

• Openness to communication and a focus on achieving shared project goals.

Preferred Skills:

• Experience or keen interest in 3D design using software like Cinema 4D or Blender.

• Experience in employer branding or corporate communications design.

• Familiarity with UX/UI principles as they apply to digital assets and presentations.

• Ability to work with and adapt to existing brand guidelines while also contributing to their evolution.

📝 Enhancement Note: The preference for 3D design skills indicates a forward-thinking approach to visual branding and a desire for designers who can create unique, modern assets. The requirement for specific software proficiency (Illustrator, Photoshop, Figma, After Effects) is critical for ATS screening.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3 years of professional design work, with a strong emphasis on brand identity development and visual communication.

• Specific examples of digital design assets, including social media graphics, web banners, and application interfaces.

• Case studies demonstrating the design process for employer branding initiatives, highlighting concept development, execution, and impact.

• Examples of motion graphics or simple animations created for digital platforms.

• Visuals for events or physical products, such as merchandise or packaging.

Process Documentation:

• While not explicitly requested, candidates should be prepared to discuss their design process, including how they approach concept development, client/stakeholder feedback integration, and final asset delivery.

• Ability to articulate how design decisions align with strategic employer branding objectives.

📝 Enhancement Note: For a Brand Designer role, a strong visual portfolio is paramount. The emphasis should be on demonstrating creativity, technical skill, and the ability to translate strategic goals into compelling visual narratives, particularly within the context of employer branding.

💵 Compensation & Benefits

Salary Range: As this is a full-time role based in Kyiv, Ukraine, for a mid-level Brand Designer with 3+ years of experience, a competitive salary range would typically fall between 30,000 UAH to 60,000 UAH per month, depending on the specific skill set, portfolio strength, and negotiation. This estimate is based on industry benchmarks for creative professionals in the Ukrainian IT sector, considering the company's focus on product development and its international presence.

Benefits:

• Hybrid work model offering flexibility between remote and office-based work.

• Access to professional development opportunities, including courses, certifications, and conferences.

• Health insurance provided after the probationary period.

• 21 days of paid vacation annually, plus national holidays.

• 100% paid sick leave.

• Participation in quarterly team-building events and internal interest clubs.

• Access to an electronic library and leadership development programs.

• Modern equipment provided for work.

• Pet-friendly office environment in central Kyiv.

• Breakfasts and snacks available in the office.

• Employment through FOP (Physical Person Entrepreneur) structure.

Working Hours: Standard working hours are assumed to be 40 hours per week, with flexibility offered through the hybrid work model. The office is open 24/7, suggesting potential for flexible scheduling within operational needs.

📝 Enhancement Note: The salary estimate is based on current market data for Kyiv, Ukraine, for a mid-level designer in the tech industry. The benefits package is comprehensive, reflecting a company that invests in employee growth, well-being, and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology (IT) - specializing in multi-product development across various niches like Parental Control, Wellness, and AI.

Company Size: Brainstack is described as a "multi-product IT company" with a significant team, likely falling into the 500-1000+ employee range based on the breadth of their offerings and global presence.

Founded: While the founding date is not provided, Brainstack positions itself as an established yet dynamic player in the IT product space, focusing on scaling and innovation.

Team Structure:

• The role is within the Employer Brand Team, which is part of a larger creative and marketing department.

• This team collaborates closely with Marketing, SMM (Social Media Marketing), and HR departments.

• The design team likely includes other designers, potentially with specialized roles (e.g., graphic designers, motion designers, 3D artists).

Methodology:

• Brainstack emphasizes creating "profitable businesses without illusions" and turning "ideas into successful IT products," suggesting a results-oriented, data-informed approach to product development and marketing.

• The company champions a culture of continuous learning, leadership development, and experimentation.

• The employer brand strategy will likely involve data analysis to understand talent market perception and tailor visual communications accordingly.

Company Website: https://brainstack.net/

📝 Enhancement Note: Brainstack's focus on building successful IT products and fostering a culture of growth and experimentation is key. The employer brand designer will play a crucial role in visually communicating this innovative and supportive environment to attract top talent.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer. It requires independent work on design projects, contribution to strategic visual planning, and the ability to mentor or guide junior designers if applicable. The scope includes developing and scaling visual identity across multiple channels, indicating a significant level of responsibility.

Reporting Structure: The Brand Designer will likely report to a Creative Lead, Head of Employer Branding, or a Marketing Manager within the broader Marketing or HR department. Close collaboration with SMM and HR specialists is expected.

Operations Impact: The Brand Designer's impact is critical for the company's ability to attract and retain top talent. By creating a strong and appealing employer brand, they directly influence the quality of candidates, reduce recruitment costs, and enhance employee engagement and retention. This role is vital for the company's growth strategy in a competitive IT talent market.

Growth Opportunities:

• Specialization: Deepen expertise in 3D design, motion graphics, or specific areas of employer branding.

• Leadership: Potentially move into a Senior Brand Designer role, leading design projects or mentoring junior designers.

• Cross-functional Movement: Transition into related roles within Marketing, Creative Direction, or even Product Design, leveraging design skills.

• Skill Development: Continuous learning through company-sponsored courses, conferences, and access to resources like an electronic library.

• Leadership School: Opportunity to participate in Brainstack's "Leadership School" if demonstrating leadership potential.

📝 Enhancement Note: The emphasis on "scaling" and "turning ideas into successful IT products" suggests that individuals who can contribute to the company's growth trajectory will find ample opportunities for advancement. The company's investment in training and development further supports career progression.

🌐 Work Environment

Office Type: Brainstack offers a hybrid work model, allowing employees to choose between remote work and working from their Kyiv office. The office is described as "pet-friendly," located in the center of Kyiv, and open 24/7. This suggests a modern, flexible, and employee-centric workspace designed to foster collaboration and comfort.

Office Location(s): The primary office location mentioned is Kyiv, Ukraine. This central location provides accessibility and a vibrant working environment.

Workspace Context:

• Collaborative: The hybrid model and emphasis on team events encourage interaction and collaboration, even with remote team members.

• Technology-Rich: Modern equipment is provided, ensuring designers have the tools necessary for their creative work.

• Flexible: The 24/7 office access and hybrid model offer significant flexibility, allowing employees to work when and where they are most productive, while still maintaining team cohesion through designated office days and events.

Work Schedule: A standard 40-hour work week is typical, but the hybrid and 24/7 office access suggest a degree of flexibility in daily scheduling, provided work is completed and team collaboration is maintained.

📝 Enhancement Note: The 24/7 office access and pet-friendly policy indicate a company culture that prioritizes employee well-being and provides a comfortable, adaptable working environment, which can be appealing for creative professionals who thrive on flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• HR Interview: Initial screening to assess cultural fit, motivation, and basic qualifications. Prepare to discuss your career aspirations and understanding of Brainstack's employer brand.

• Tech Interview: Focused on design skills, technical proficiency, and creative problem-solving. Expect questions about your software expertise (Adobe Suite, Figma, After Effects, 3D tools).

• Test Task: A practical assignment to evaluate your design execution, creativity, and ability to adhere to brand guidelines within a given timeframe. This is a critical part of showcasing your skills.

• Final Interview: Likely with senior management or hiring managers to discuss your experience in depth, strategic thinking, and how you can contribute to the team's goals.

• Reference Check: Verification of your previous employment and performance.

• Job Offer: Formal offer extended upon successful completion of all stages.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in brand design, employer branding, and digital/motion graphics.

• Showcase Process: For key projects, include a brief overview of your design process, challenges faced, and how you arrived at the final solution.

• Highlight Impact: If possible, quantify the impact of your designs (e.g., increased engagement on social media, positive feedback on event materials).

• Tailor to Employer Brand: Emphasize projects that demonstrate an understanding of communicating company culture, values, and attracting talent.

• Technical Proficiency: Ensure your portfolio clearly demonstrates proficiency in the required software (Illustrator, Photoshop, Figma, After Effects, and ideally 3D).

• User Experience: Ensure your portfolio is well-organized, easy to navigate, and visually appealing itself.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any test task requirements, focusing on the objectives and deliverables.

• Time Management: Allocate your time effectively across concept, design, and refinement stages.

• Brand Alignment: Ensure your design work aligns with Brainstack's existing brand identity and the specific goals of the employer brand.

• Presentation Readiness: Be prepared to present and articulate your design choices, rationale, and process during the interview.

📝 Enhancement Note: The structured interview process, including a test task, is standard for design roles. A strong portfolio is the most crucial element for this position, so candidates should invest significant time in its preparation and presentation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logo design, and illustration.

• Adobe Photoshop: For image editing, manipulation, and digital asset creation.

• Figma: For collaborative design, UI/UX elements, prototyping, and presentation design.

• Adobe After Effects: For creating animations, motion graphics, and visual effects for digital content.

• 3D Design Software (Cinema 4D / Blender): Preferred for advanced visual content creation, character design, and environmental renders.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing automation and CRM systems are used can provide context for campaign design needs.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Figma is essential. Experience with 3D software is a significant advantage, suggesting the company is looking for designers who can create cutting-edge visual assets.

👥 Team Culture & Values

Operations Values:

• Innovation & Scalability: Brainstack values creating "profitable businesses" and "successful IT products," implying a drive for innovation, efficiency, and growth.

• Collaboration: The description emphasizes "team support" and "shared results," indicating a collaborative environment where teamwork is highly valued.

• Continuous Learning: Extensive benefits for professional development highlight a commitment to employee growth and staying ahead in the tech industry.

• Ambition & Challenge: The company seeks individuals who embrace "challenges" and have "ambitions," fostering a culture of high achievement.

• Employee Well-being: Comprehensive benefits and a flexible work environment show a dedication to employee comfort and work-life balance.

Collaboration Style:

• Cross-functional: The role requires close collaboration with Marketing, SMM, and HR teams, necessitating strong communication and integration skills.

• Idea-Driven: Brainstack encourages turning "ideas into successful IT products," suggesting an environment where creative input and experimentation are welcomed.

• Supportive: The team is described as supportive, implying a culture where colleagues help each other overcome challenges.

📝 Enhancement Note: The company culture appears to be a blend of high performance, innovation, and strong support for employee growth and well-being. The employer brand designer will be instrumental in visually representing these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Visual Consistency Across Diverse Platforms: Maintaining a cohesive employer brand identity across digital, event, and physical product applications requires meticulous attention to detail and adaptability.

• Balancing Creative Vision with Brand Strategy: Ensuring that creative outputs align with the strategic objectives of employer branding and talent acquisition.

• Adapting to Evolving Design Trends: The fast-paced nature of the IT industry and design trends requires continuous learning and adaptation.

• Integrating 3D Design: For candidates new to 3D, mastering Cinema 4D or Blender to a professional standard will be a significant learning curve.

• Hybrid Work Coordination: Ensuring seamless collaboration and project execution in a hybrid work environment.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in 3D design, motion graphics, and advanced digital design techniques.

• Employer Branding Specialization: Gaining in-depth knowledge of employer branding strategies and their visual implementation.

• Cross-functional Exposure: Working closely with Marketing, SMM, and HR provides exposure to broader business functions.

• Leadership Development: Potential to grow into senior or lead design roles, with access to Brainstack's Leadership School.

• Industry Engagement: Participation in conferences and events to stay abreast of industry trends and network.

📝 Enhancement Note: The primary growth opportunity lies in becoming a specialist in employer branding visualization within a dynamic IT company. The challenges are typical for a creative role in a growing organization, offering ample scope for professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing visual assets for a campaign aimed at attracting AI engineers to Brainstack, considering our company values?" (Focus on strategy, target audience, and value proposition).

• "Describe a time you had to adapt your design approach to meet specific employer branding objectives. What was the outcome?" (Focus on problem-solving, adaptability, and results).

Company & Culture Questions:

• "What interests you about Brainstack's employer brand and our mission?" (Research the company's products, values, and current employer branding efforts).

• "How does your design philosophy align with a company that emphasizes innovation and turning ideas into successful products?" (Connect your approach to Brainstack's core principles).

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the brief, your creative process, the challenges you overcame, and the final impact.

• Showcase Technical Skills: Be ready to discuss the tools and techniques you used, particularly for any 3D or motion graphics work.

• Highlight Employer Brand Relevance: Emphasize projects that demonstrate your ability to communicate company culture and attract talent.

• Be Prepared for Feedback: Be open to discussing your work and receiving constructive feedback.

📝 Enhancement Note: Candidates should thoroughly research Brainstack's existing employer brand materials, company products, and values to tailor their responses and portfolio. Demonstrating an understanding of the IT talent market is crucial.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the Brainstack careers portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of brand identity work, digital design, and any employer branding or social media campaign visuals. If you have 3D or motion graphics experience, make those pieces highly visible.

• Resume Optimization: Tailor your resume to highlight 3+ years of design experience, proficiency in Adobe Illustrator, Photoshop, Figma, and After Effects, and any experience with 3D design software. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process and rationale for key portfolio pieces. Be ready to discuss your approach to employer branding and visual communication for talent acquisition.

• Company Research: Familiarize yourself with Brainstack's products (Parental Control, Wellness, AI), company culture, and any existing employer branding initiatives. Understand their market position and target talent pools.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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