Brand Designer (B2C)

📍 Job Overview

Job Title: Brand Designer (B2C)

Company: Fetch

Location: United States (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2025-11-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on developing "digital-first" creative assets for B2C marketing campaigns, including social media, paid media, and CRM channels, requiring a strong understanding of performance-minded design.

• The Brand Designer will be responsible for conceptualizing and executing visual designs that align with campaign objectives and brand identity, driving user engagement and loyalty for Fetch's rewards app.

• Collaboration with cross-functional teams, including designers, copywriters, strategists, and marketing professionals, is a key aspect of this position to bring campaign ideas to life.

• The role emphasizes speed and iteration, requiring the ability to produce high-quality design assets quickly while adapting them for multiple platforms and formats, with a focus on maintaining brand consistency and craft.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities strongly indicate a need for skills in performance marketing design and creative operations, particularly in adapting creative for various digital channels and optimizing for engagement. The emphasis on "digital-first," "performance-minded," and "channel-specific best practices" suggests this role sits at the intersection of creative execution and marketing operations efficiency.

📈 Primary Responsibilities

• Conceptualize and develop creative ideas for B2C campaigns, social media content, paid advertising placements, and customer relationship management (CRM) communications.

• Translate campaign concepts into polished, platform-native design executions that align with broader marketing strategies and maintain brand integrity.

• Produce high-quality design assets, including static images, light motion graphics, and short-form video edits, optimized for performance and clarity across various digital channels.

• Adapt and version creative assets for multiple placements, formats, and audiences while ensuring consistency in brand messaging and visual identity.

• Collaborate closely with Brand Experience team members, designers, copywriters, strategists, and marketing stakeholders to support campaign needs from initial brief to final execution.

• Elevate the overall quality and visual expression of Fetch's consumer-facing storytelling through innovative and intentional design solutions.

• Quickly iterate on designs based on feedback, performance data, and evolving campaign requirements, demonstrating agility in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a need for a designer who not only possesses strong aesthetic skills but also understands the operational aspects of creative production, including asset management, versioning, and performance optimization across diverse digital touchpoints.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, or a related creative field is highly recommended.

Experience: 3+ years of experience in brand design, digital design, or social media design within fast-paced creative environments, preferably in a B2C context.

Required Skills:

• Strong Visual Craft: Demonstrated ability to create visually compelling designs, with a portfolio showcasing standout digital design, strategic campaign thinking, and social-first storytelling.

• Proficiency in Design Software: Expert-level knowledge of Adobe Creative Suite (Photoshop, Illustrator) and working knowledge of Figma for collaborative design workflows.

• AI Tool Familiarity: Comfort and willingness to experiment with AI image generation tools (e.g., Midjourney, DALL-E) to support visual exploration and concept development.

• Typography & Composition: Deep understanding of typography principles, layout composition, and their application in effective visual communication.

• Channel-Specific Best Practices: In-depth knowledge of design best practices for social media platforms (e.g., Instagram, TikTok, Facebook) and paid media placements (e.g., banner ads, social ads).

• Agility & Iteration: Ability to work quickly and efficiently without sacrificing attention to detail, with a proven track record of prioritizing tasks, versioning creative, and iterating on designs.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills to effectively partner with designers, copywriters, strategists, and marketing teams.

Preferred Skills:

• Basic Motion Graphics: Experience with tools like Adobe After Effects for creating simple animations or motion graphics.

• Light Video Editing: Familiarity with video editing software (e.g., Adobe Premiere Pro) for short-form social video content.

• Performance-Minded Design: Understanding of how design choices impact key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and user engagement.

• CRM Design: Experience designing visually engaging assets for email marketing and CRM platforms.

📝 Enhancement Note: The inclusion of AI image tools and a focus on performance-minded design suggests that candidates who can demonstrate adaptability and a data-informed creative approach will be highly valued. The preference for motion and video skills indicates a move towards more dynamic content formats.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Craft Showcase: A curated portfolio demonstrating a strong command of typography, color theory, composition, and overall aesthetic appeal across digital mediums.

• Campaign Thinking: Case studies or examples that illustrate the ability to translate campaign objectives into cohesive visual strategies and executions across multiple touchpoints.

• Social-First Storytelling: Projects that highlight expertise in creating engaging and platform-appropriate content specifically for social media channels, showcasing an understanding of user behavior and platform nuances.

• Performance-Oriented Design: Examples that demonstrate how design decisions were made with performance metrics (e.g., CTR, engagement) in mind, or how designs were iterated upon based on performance data.

• Tool Proficiency Proof: Visual evidence of work created using Adobe Creative Suite (Photoshop, Illustrator) and Figma.

Process Documentation:

• Concept to Execution Workflow: The portfolio should implicitly or explicitly show the journey from initial concept or brief to final, polished design assets, demonstrating a clear process for developing and refining creative work.

• Adaptation & Versioning Examples: Inclusion of projects where a core creative concept was adapted for various channels, formats, or audiences, showcasing the ability to maintain consistency while optimizing for specific placements.

• Iterative Design Showcase: If possible, include examples that show the evolution of a design through feedback or iteration, demonstrating a flexible and responsive design process.

📝 Enhancement Note: For a Brand Designer role with a strong digital and performance focus, the portfolio is critical. It should not only showcase aesthetic talent but also strategic thinking, adaptability, and an understanding of how design contributes to business objectives. Evidence of working within a fast-paced, iterative environment is key.

💵 Compensation & Benefits

Salary Range: $75,000 - $85,000 USD per year.

Benefits:

• Equity: Employees receive equity in Fetch, aligning their success with the company's growth.

• 401k Match: A dollar-for-dollar match on 401k contributions up to 4%.

• Comprehensive Health & Wellness: Medical, dental, and vision plans for employees and their pets.

• Continuing Education: $10,000 per year in education reimbursement to support professional development.

• Employee Resource Groups (ERGs): Opportunities to participate in and contribute to employee-led groups focused on diversity and inclusion.

• Generous Paid Time Off (PTO): Flexible PTO policy, plus 9 paid holidays and a week-long year-end break.

• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, with flexible return-to-work options.

• Calvin Care Cash: A one-time $2,000 incentive for employees welcoming new family members to assist with childcare and related costs.

• Flexible Work Environment: Option to work from Fetch offices (Madison, Birmingham, Chicago) or fully remotely within the United States, with provided hardware and software.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The flexible work environment allows for adaptability in how these hours are structured, provided work is completed effectively and collaboratively.

📝 Enhancement Note: The salary range is competitive for a mid-level Brand Designer role in the US, especially considering the remote option. The benefits package is exceptionally strong, particularly the parental leave, Calvin Care Cash, and continuing education reimbursement, which are valuable perks for operations and creative professionals seeking work-life balance and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Rewards & Loyalty App)

Company Size: Fetch is a rapidly growing startup, indicated by its Forbes recognition as one of America's Best Startup Employers for two consecutive years. While an exact headcount isn't provided, its scale suggests a dynamic environment with significant opportunities for impact.

Founded: Fetch was founded with the mission to empower consumers and reshape how brands and consumers connect. Its growth is evidenced by substantial investments from major firms like SoftBank and Univision.

Team Structure:

• The Brand Designer will be part of the Brand Experience team, working alongside other designers, copywriters, and strategists.

• This team likely collaborates closely with broader marketing departments, growth teams, and potentially product teams to ensure consistent brand representation across all consumer touchpoints.

Methodology:

• Data-Driven Insights: Fetch emphasizes using data to understand user behavior and drive smart, fast work. This implies that design decisions are often informed by analytics and performance metrics.

• Agile & Iterative: The company values curiosity, adaptability, and the confidence to explore new tools, including AI. This suggests a fast-paced, iterative approach to creative development and problem-solving.

• User-Centricity: User and partner success are core to Fetch's mission, meaning that designs are created with the end-user experience and value proposition in mind.

Company Website: https://www.fetch.com/

📝 Enhancement Note: Fetch's culture appears to be a blend of startup agility and established corporate backing. The emphasis on innovation, AI exploration, and a "people-first" approach suggests an environment where creative professionals can thrive, experiment, and make a tangible impact on a widely used consumer product.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer, requiring 3+ years of experience. It involves conceptualizing, executing, and iterating on creative assets, indicating a step beyond junior roles and into more independent contribution and project ownership within the creative workflow.

Reporting Structure: The Brand Designer will report into the Brand Experience team, likely under a Creative Lead or Director. They will collaborate extensively with marketing, strategy, and potentially product teams, requiring strong stakeholder management skills.

Operations Impact: The Brand Designer's work directly influences Fetch's B2C brand perception, user acquisition, engagement, and retention. High-quality, performance-optimized creative is crucial for driving campaign success, which in turn impacts user growth, partner satisfaction, and overall revenue generation for the platform.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific digital channels (social, paid media, CRM), motion graphics, or AI-driven design tools.

• Leadership Potential: As experience grows, opportunities may arise to lead smaller projects, mentor junior designers, or contribute to strategic creative planning.

• Cross-Functional Exposure: Gaining exposure to broader marketing strategies, growth hacking, and product development can open doors to roles in marketing management or creative operations leadership.

• Industry Trends: Staying at the forefront of design trends, AI integration, and performance marketing best practices will position the individual for continued relevance and advancement in the dynamic digital creative space.

📝 Enhancement Note: For a Brand Designer, growth often involves deepening creative craft, expanding technical skills (like motion or AI), and understanding the strategic and operational impact of their work on business objectives. Fetch's culture and benefits suggest a supportive environment for such development.

🌐 Work Environment

Office Type: Fetch offers a hybrid work model with options for employees to work from their offices in Madison, Birmingham, or Chicago, or to work fully remotely from anywhere within the United States. This provides flexibility based on individual preference and team needs.

Office Location(s):

• Madison, Wisconsin

• Birmingham, Alabama

• Chicago, Illinois

Workspace Context:

• Collaborative Spaces: The office environments are designed to foster collaboration, likely featuring open-plan areas, meeting rooms, and creative brainstorming spaces.

• Technology & Tools: Fetch ensures remote employees are equipped with the necessary hardware and software to perform their jobs effectively, indicating a commitment to providing a robust digital workspace regardless of location.

• Team Interaction: Regardless of location, the role requires significant interaction with the Brand Experience team and other cross-functional departments, emphasizing digital communication tools and collaborative platforms.

Work Schedule: While the core requirement is full-time (approximately 40 hours/week), Fetch's culture and remote-friendly policy suggest a degree of flexibility in structuring the workday, allowing for effective time management and work-life integration, particularly important for creative roles that may involve periods of deep focus.

📝 Enhancement Note: The emphasis on being "equally equipped" for remote work highlights a commitment to a seamless experience for all employees, regardless of their chosen work location. This is crucial for maintaining productivity and team cohesion in a distributed environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative fit.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, discussing key projects, their role in them, the creative process, and the results or impact achieved. This is where you'll demonstrate campaign thinking and social-first storytelling.

• Skills Assessment: This may involve a design challenge or a discussion focused on specific technical skills, such as Adobe Creative Suite proficiency, Figma usage, or understanding of typography and composition.

• Cross-Functional Interviews: Interviews with marketing team members, strategists, or other stakeholders to assess collaboration style, communication skills, and ability to work within a fast-paced, performance-oriented environment.

• Cultural Fit & Values Alignment: Discussions to gauge alignment with Fetch's values of curiosity, adaptability, confidence, and a "people-first" approach.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your B2C brand design, digital campaigns, and social-first storytelling skills. Prioritize work that demonstrates performance-minded design.

• Tell a Story: For each project, clearly articulate the brief/problem, your specific role and contributions, the creative process (ideation, iteration, tools used), and the outcomes or impact (even if qualitative).

• Highlight Process & Iteration: Show examples of how you adapted designs, iterated based on feedback, or optimized for different channels.

• Showcase Tool Proficiency: Ensure your portfolio visually demonstrates your command of Adobe Creative Suite and Figma. If you have AI image tool examples, include them.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, CTR).

• Tailor to Fetch: Research Fetch's current branding and marketing efforts. If possible, subtly tailor your presentation to show how your skills align with their existing aesthetic and strategic direction.

Challenge Preparation:

• Anticipate Design Challenges: Be prepared for a potential design exercise that might involve creating a social media ad, a CRM graphic, or adapting existing creative for a new platform within a time constraint.

• Focus on Process: Even in a timed challenge, clearly articulate your thought process, the design decisions you're making, and how you're prioritizing elements based on the brief.

• AI Integration: If the challenge allows, consider how you might leverage AI tools for inspiration or asset generation, and be ready to discuss that approach.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to walk through their work in detail, explaining not just what they designed, but why and how it contributed to business goals, demonstrating a blend of creative skill and operational understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for creating high-quality visual assets. Specific emphasis on Photoshop and Illustrator for graphic design and image manipulation.

• Figma: Required for collaborative design workflows, prototyping, and handoff to developers or marketing automation teams.

• AI Image Tools: Proficiency or willingness to learn tools like Midjourney, DALL-E, or Stable Diffusion for visual exploration and asset generation.

Analytics & Reporting:

CRM & Automation:

• CRM Platforms: Understanding how designs will be implemented within CRM systems (e.g., Salesforce Marketing Cloud, HubSpot) is beneficial. Experience designing for email marketing templates is a plus.

• Marketing Automation Tools: Awareness of how creative assets are deployed through marketing automation platforms.

Other Potential Tools:

• Motion Graphics Software: Adobe After Effects (preferred for light motion skills).

• Video Editing Software: Adobe Premiere Pro (preferred for light video editing).

• Project Management Tools: Familiarity with tools like Asana, Jira, or Trello for managing design tasks and workflows.

📝 Enhancement Note: The specific mention of AI image tools and Figma highlights Fetch's commitment to modern creative workflows. Proficiency in these areas, alongside the Adobe Suite, will be a significant advantage. Understanding how designs integrate into CRM and marketing automation platforms is crucial for performance-focused roles.

👥 Team Culture & Values

Operations Values:

• Curiosity & Adaptability: Fetch encourages exploring new tools (like AI) and adapting to fast-paced changes, valuing individuals who are eager to learn and evolve.

• Confidence & Initiative: Employees are empowered to take ownership, challenge the status quo, and proactively pursue innovative solutions.

• User & Partner Centricity: A core value is ensuring user and partner success, meaning designs should always consider the end-user experience and deliver tangible value.

• Performance-Mindedness: The culture likely emphasizes driving results, with design efforts directly contributing to measurable marketing outcomes.

• Collaboration & Teamwork: Fetch fosters a "people-first" culture, promoting trust, accountability, and effective teamwork across departments.

Collaboration Style:

• Cross-Functional Integration: The Brand Designer will work closely with designers, copywriters, strategists, and marketing teams, requiring strong communication and the ability to integrate creative vision with broader campaign goals.

• Feedback & Iteration Culture: Fetch values learning and improvement, suggesting an environment where constructive feedback is shared and used to refine creative work iteratively.

• Knowledge Sharing: The emphasis on innovation implies an open environment for sharing new ideas, tools, and techniques, particularly regarding design and AI.

📝 Enhancement Note: Fetch's culture appears to be a blend of innovation, user focus, and collaborative energy, typical of successful tech startups. Candidates who are self-starters, enjoy learning, and can work effectively in a team-oriented, results-driven environment will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high-quality, performance-minded creative assets quickly in a fast-paced B2C environment can be demanding.

• Adapting to Evolving Platforms: Staying current with the rapidly changing landscape of social media, digital advertising, and AI tools requires continuous learning and adaptation.

• Cross-Functional Alignment: Ensuring design vision remains consistent while collaborating with diverse teams who may have different priorities or perspectives.

• Measuring Design Impact: Clearly demonstrating the ROI of design efforts in a performance-marketing context, moving beyond purely aesthetic judgments to data-driven validation.

Learning & Development Opportunities:

• AI Tool Mastery: Deepening expertise in AI image generation and exploring its application in creative workflows.

• Performance Design Specialization: Developing a strong understanding of how design impacts key marketing metrics and becoming an expert in creating high-converting creative.

• Motion & Video Skills: Building out capabilities in motion graphics and video editing for more dynamic content creation.

• Strategic Creative Input: Growing from execution to contributing more significantly to creative strategy and campaign conceptualization.

• Industry Exposure: Participating in webinars, workshops, or conferences focused on digital design, performance marketing, and AI in creative.

📝 Enhancement Note: Fetch's emphasis on curiosity and learning provides fertile ground for addressing these challenges and pursuing growth. The company's support for continuing education is a significant asset for professional development in this rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to quickly produce a high volume of creative assets for a campaign. How did you manage your workload and maintain quality?" (Focus on process, prioritization, and efficiency.)

• "How do you approach designing for performance marketing channels like social media ads or paid media banners? What metrics do you consider?" (Highlight understanding of CTR, engagement, and conversion drivers.)

• "Fetch encourages experimentation with AI tools. How have you used AI in your design process, or how would you envision using it for a B2C rewards app campaign?" (Showcase curiosity, adaptability, and practical application of AI.)

Company & Culture Questions:

• "What interests you about Fetch and our mission to empower consumers with rewards?" (Research Fetch's app, user base, and market position.)

• "How do you stay curious and adaptable in a fast-paced creative industry?" (Relate to Fetch's values and your own learning habits.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, have a 1-2 minute narrative ready that covers the problem, your solution, and the impact.

• Visual Clarity: Ensure your presentation deck is clean, well-designed, and easy to follow. Use high-resolution images.

• Focus on Relevance: Prioritize projects that best align with B2C, digital-first, social, and performance-minded design.

• Demonstrate Process: Be ready to discuss your thought process, tool usage (including AI if applicable), and how you iterated on designs.

• Engage with Questions: Be prepared for detailed questions about your design choices, challenges faced, and how you measured success.

📝 Enhancement Note: The interview process will heavily scrutinize both creative output and the strategic thinking behind it. Candidates should be ready to articulate their process, demonstrate adaptability, and show how their design work contributes to Fetch's business objectives.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your online portfolio is up-to-date, showcases 3-5 of your strongest B2C digital design, campaign, and social-first projects, and highlights your proficiency with Adobe Creative Suite and Figma.

• Resume Optimization: Tailor your resume to highlight experience in brand design, digital/social media, campaign execution, and any experience with AI tools or performance-driven creative. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on concise storytelling, demonstrating your process, and articulating the impact of your work. Be ready to discuss hypothetical scenarios related to performance optimization and AI integration.

• Research Fetch: Familiarize yourself with Fetch's app, brand aesthetic, target audience, and recent marketing campaigns to better align your application and interview responses with their company culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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