Brand Designer

📍 Job Overview

Job Title: Brand Designer Company: Yutori Location: San Francisco, California, United States Job Type: FULL_TIME Category: Marketing Operations / Brand & Creative Date Posted: 2025-06-30T00:00:00 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand narrative for Yutori, an AI-first company building agents for everyday digital tasks.
• Develop and maintain a comprehensive brand system, encompassing logo usage, typography, color palettes, and visual elements across all digital touchpoints.
• Design conversion-optimized landing pages and marketing assets that effectively communicate Yutori's mission and product value.
• Create engaging illustrations, icons, and graphic content to support marketing campaigns and enhance web experiences.

📝 Enhancement Note: While this role is for a Brand Designer, its focus on conversion-optimized landing pages and marketing assets indicates a strong connection to Go-To-Market (GTM) strategies. Success in this role will require understanding how visual design directly impacts lead generation and customer acquisition, aligning closely with marketing operations principles. The emphasis on AI tools also suggests an innovative approach to creative production, which is increasingly relevant in operations roles that leverage technology for efficiency.

📈 Primary Responsibilities

• Design, refine, and document Yutori's core brand system, ensuring consistency in logo usage, typography hierarchy, color application, and overall visual language.
• Conceptualize and execute high-fidelity designs for landing pages, website sections, and digital marketing collateral, with a keen focus on user experience and conversion rate optimization (CRO).
• Develop a library of custom illustrations, icons, and graphic elements that embody Yutori's brand personality and communicate complex AI concepts clearly.
• Collaborate with product and marketing teams to translate strategic objectives into compelling visual narratives and brand experiences.
• Establish and enforce comprehensive brand guidelines to ensure consistent application of visual identity across all internal and external communications, including web, social media, and advertising.
• Potentially explore and implement motion design and video elements to amplify storytelling and brand engagement across various digital platforms.

📝 Enhancement Note: The responsibility to "design conversion-optimized landing pages" and "create graphic content for marketing campaigns" suggests a need for the Brand Designer to understand marketing funnel dynamics and customer acquisition metrics. This implies a data-informed approach to design, where visual choices are influenced by performance data and A/B testing outcomes, a common practice in marketing operations and GTM strategy.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. Equivalent practical experience with a strong portfolio will also be considered. Experience: 2-5 years of professional experience in brand design, graphic design, or UI/UX design, with a proven track record of developing and implementing successful brand systems and marketing assets.

Required Skills:

• Figma Proficiency: Expert-level command of Figma for UI design, prototyping, and collaborative workflows.
• Typography Mastery: Demonstrated ability to expertly select, pair, and apply typefaces to create visual hierarchy, legibility, and brand personality across diverse applications.
• Color Fluency: Skill in developing cohesive and impactful color palettes that evoke specific emotions, guide user focus, and align with brand strategy.
• Graphic Craftsmanship: A strong portfolio showcasing polished design work, including marketing illustrations, branded visuals, and digital assets.
• AI Tool Proficiency: Demonstrated ability to effectively leverage cutting-edge AI creative tools such as Midjourney, Luma, and similar platforms to enhance design output.
• Attention to Detail: Meticulous approach to design execution, ensuring pixel-perfect accuracy in both static and dynamic visual formats.
• Communication & Collaboration: High IQ, high EQ, high agency, low ego; proactive, clear, and concise communication skills. Ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Motion Design & Video Editing: Experience with tools like After Effects or similar for creating animated graphics and video content.
• Web Design & Development Fundamentals: Understanding of web design principles, responsive design, and basic HTML/CSS to inform design decisions for digital platforms.
• Conversion Rate Optimization (CRO) Principles: Familiarity with A/B testing methodologies and design strategies aimed at improving landing page performance and user engagement.

📝 Enhancement Note: The explicit mention of "conversion-optimized" landing pages and the need to "use cutting-edge AI tools (Midjourney, Luma, etc.) effectively" suggests that candidates familiar with performance marketing metrics and the integration of AI into creative workflows will be highly valued. This bridges the gap between pure design and operations by emphasizing measurable outcomes and technological adoption.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate expertise in brand system development, including logo evolution, typography application, and color palette creation.
• Case studies showcasing the design process for landing pages or digital marketing campaigns, highlighting strategic thinking, user-centered design, and measurable outcomes (e.g., improved conversion rates, engagement metrics).
• Examples of illustrations, icons, and graphic content created for marketing purposes, illustrating versatility and brand alignment.
• Demonstrations of proficiency with Figma, including complex file organization, component libraries, and prototyping capabilities.
• Evidence of leveraging AI tools for creative ideation, asset generation, or design enhancement.

Process Documentation:

• Candidates should be prepared to discuss their process for developing brand guidelines, from initial research and concepting to final documentation and implementation strategies.
• The portfolio should implicitly or explicitly detail the workflow for designing marketing assets, from brief to final delivery, including any iterative feedback loops or optimization stages.
• Ability to articulate how design decisions contribute to business objectives and how brand consistency is maintained across various channels.

📝 Enhancement Note: For a role focused on marketing assets and landing pages, a portfolio that demonstrates a structured design process, including research, ideation, iteration, and final execution with an eye towards performance, will be crucial. This aligns with operations' focus on repeatable, efficient processes that yield predictable results.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2-5 years) and the location in San Francisco, CA, a competitive salary range for a Brand Designer can be estimated between $90,000 - $130,000 annually.

Benefits:

• Competitive salary and equity package.
• Visa sponsorship and relocation stipend for candidates moving to San Francisco.
• Comprehensive health, dental, and vision insurance coverage for employees and dependents.
• Generous Paid Time Off (PTO) policy of 20 days per year.
• Provided work laptop and a budget for home office setup.
• Daily team lunches, fostering a collaborative in-person culture.
• Commuter benefits to support local travel.

Working Hours: Full-time employment, typically around 40 hours per week, with potential for flexibility depending on project needs and team collaboration. The role is on-site in San Francisco, implying a standard office-based work week.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Brand Designers in the San Francisco Bay Area with 2-5 years of experience, considering the tech industry's compensation standards. The benefits package is comprehensive and typical for well-funded startups, with specific perks like visa sponsorship and relocation stipends indicating a commitment to attracting global talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), AI Agents, Software Development, Technology. Yutori is at the forefront of building AI agents capable of performing everyday digital tasks, positioning itself as an innovator in the rapidly evolving AI landscape. Company Size: As a startup, Yutori is likely a small to medium-sized company, characterized by a fast-paced, agile environment where individual contributions have a significant impact. The team structure is described as "small, focused team of high-potential individuals." Founded: Yutori was founded by experienced AI researchers (Devi Parikh, Abhishek Das, Dhruv Batra) with deep expertise from Meta. This background suggests a strong emphasis on research-driven product development and cutting-edge technology.

Team Structure:

• The Brand Designer will be part of a small, focused team, likely working closely with marketing, product, and potentially engineering leads.
• The reporting structure is not explicitly stated but would likely be to a Head of Marketing, Head of Product, or a founding team member overseeing brand initiatives.
• Cross-functional collaboration is expected, particularly with product teams to understand AI agent capabilities and with marketing teams to translate product features into compelling brand messaging.

Methodology:

• Yutori's approach is "agent-first," meaning AI capabilities are foundational to product design and user experience.
• Expect a methodology that blends rigorous AI research with design-minded product thinking, emphasizing innovation and rapid iteration.
• Data analysis and performance metrics are likely important, especially for marketing assets and landing pages, indicating a data-informed approach to design and strategy.

Company Website: https://yutori.com

📝 Enhancement Note: The company's foundation in AI research and its mission to build AI agents suggest a culture that values innovation, technical excellence, and a deep understanding of emergent technologies. A Brand Designer here would need to translate complex AI concepts into accessible and compelling visual narratives, requiring strong conceptual thinking and the ability to work within a technically sophisticated environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer, indicating a need for independent contribution and execution of core design tasks. It represents a significant step for designers looking to specialize in brand development within the tech/AI sector. Reporting Structure: The Brand Designer will likely report into a marketing or product leadership role. This position offers direct exposure to founders and senior team members, providing valuable mentorship opportunities. Operations Impact: The Brand Designer will play a critical role in shaping Yutori's public perception and market positioning. Their work directly influences brand recognition, lead generation through marketing assets, and the overall user experience of Yutori's digital presence, thereby impacting customer acquisition and revenue growth.

Growth Opportunities:

• Brand System Expansion: Opportunity to significantly influence and grow Yutori's brand system as the company scales.
• Cross-Functional Skill Development: Exposure to AI product development, marketing strategy, and potentially UI/UX design for AI interfaces.
• Leadership Potential: As the company grows, the Brand Designer could potentially lead design initiatives or manage junior designers, developing leadership capabilities.
• Industry Expertise: Deepen understanding of branding within the AI and emerging technology sectors, gaining experience with innovative tools and methodologies.

📝 Enhancement Note: For a designer in a startup environment, growth often comes from taking on broader responsibilities and contributing to strategic initiatives. This role offers the chance to build a brand from an early stage, which can be a significant career differentiator. The integration of AI into the company's core mission also provides opportunities to develop expertise in a highly relevant and future-forward field.

🌐 Work Environment

Office Type: The company emphasizes "In-person in SF," suggesting a physical office space designed for collaboration and focused work. As a startup, this environment is likely dynamic and evolving. Office Location(s): San Francisco, California. Specific office address is not provided but is a key criterion for candidates requiring visa sponsorship and relocation.

Workspace Context:

• Collaborative Environment: Daily team lunches and the emphasis on in-person work foster a strong sense of team cohesion and facilitate spontaneous collaboration.
• Tools & Technology: Access to a work laptop and a budget for office setup ensures designers are well-equipped. The company likely provides access to industry-standard design software and potentially AI tools.
• Team Interaction: The "small, focused team" implies frequent interaction with colleagues, offering direct feedback and opportunities to learn from diverse expertise within the company.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the flexibility often found in startup environments to accommodate project deadlines and team needs. The in-person requirement means adherence to a typical office schedule.

📝 Enhancement Note: The emphasis on "In-person in SF" and "Daily team lunches" highlights a culture that values direct interaction and team building. For a designer, this can mean more immediate feedback, easier collaboration, and a stronger sense of belonging within the team, which are crucial for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess qualifications and creative output.
• Design Challenge/Portfolio Review: A deeper dive into the candidate's portfolio, potentially including a discussion of past projects, design process, and problem-solving approaches. Candidates may be asked to present specific case studies.
• Team/Founder Interviews: Meetings with key team members and founders to assess cultural fit, communication skills, and alignment with Yutori's mission and values.
• Potential Practical Exercise: A small design task or hypothetical scenario relevant to the role, assessing skills like Figma proficiency, typography, and color application under time constraints.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that best demonstrate your brand system development, marketing asset design, illustration skills, and proficiency with AI tools.
• Tell a Story: For case studies, clearly articulate the problem, your process, your role, the solutions you implemented, and the impact of your design. Quantify results where possible (e.g., conversion improvements).
• Highlight AI Integration: If applicable, showcase how you've used AI tools in your design workflow and the benefits it brought.
• Demonstrate Figma Expertise: Ensure your Figma files are well-organized and showcase advanced features if possible.
• Showcase Brand Thinking: Emphasize how your designs align with strategic goals and contribute to a cohesive brand identity.

Challenge Preparation:

• Be ready to discuss your design process in detail, from initial concept to final execution.
• Prepare to articulate your rationale behind design choices, especially regarding typography, color, and layout.
• Practice presenting your portfolio concisely and engagingly, focusing on key projects and achievements.
• Familiarize yourself with Yutori's mission, current brand presence (if any), and the broader AI landscape to demonstrate informed thinking.

📝 Enhancement Note: Given the role's focus on marketing assets and conversion, interviewers will likely probe into how design decisions impact business outcomes. Be prepared to discuss metrics, A/B testing experience, and how you measure the success of your creative work. The emphasis on AI tools means demonstrating adaptability and a forward-thinking approach to design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and brand system management.
• Adobe Creative Suite: Likely required for advanced graphic design, illustration, and potentially motion graphics (e.g., Photoshop, Illustrator, After Effects).
• AI Creative Tools: Midjourney, Luma, Stable Diffusion, or similar for image generation and concept exploration.

Analytics & Reporting:

• While not a direct responsibility, understanding how to interpret analytics from landing pages (e.g., Google Analytics, Mixpanel) to inform design decisions is beneficial.

CRM & Automation:

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) can be helpful for understanding how marketing assets are deployed and tracked.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. The expectation to use AI creative tools effectively indicates a need for hands-on experience with these emerging technologies. While direct analytics or CRM skills aren't listed as core requirements, understanding how design impacts performance metrics tracked by these systems is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation: A strong drive to explore and implement new technologies, including AI in design.
• Excellence: A commitment to high-quality, polished design work and pixel-perfect execution.
• Collaboration: Working effectively within a small, focused team, sharing ideas, and providing constructive feedback.
• Impact: A focus on designing assets that drive business results, such as user acquisition and brand engagement.
• Agility: Adaptability and the ability to iterate quickly in a fast-paced startup environment.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with marketing, product, and leadership.
• Open communication and a willingness to share work-in-progress are likely encouraged.
• Feedback is probably given and received openly to refine designs and ensure alignment with company goals.

📝 Enhancement Note: The "high IQ, high EQ, high agency, low ego" attribute points towards a team that values intelligence, emotional maturity, proactivity, and humility. This suggests a culture where individuals are empowered to take initiative while also being team players.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex AI Concepts: Effectively visualizing and communicating the nuances of AI agents and their functionalities in an accessible and compelling way.
• Building a Brand from Early Stage: Establishing a strong, cohesive brand identity for a new company in a rapidly evolving technological landscape.
• Balancing Creativity with Performance: Integrating conversion optimization principles and data-driven insights into creative design workflows.
• Keeping Pace with AI Advancements: Continuously learning and adapting to new AI tools and techniques relevant to the design process.

Learning & Development Opportunities:

• Deep Dive into AI: Gain hands-on experience and understanding of AI product development and market positioning.
• Brand Building Expertise: Develop a comprehensive understanding of brand strategy and execution from the ground up.
• Cross-Functional Exposure: Learn about product management, marketing strategy, and the technical aspects of AI development.
• Early-Stage Startup Experience: Gain invaluable experience in a dynamic, high-growth environment with potential for significant impact and career acceleration.

📝 Enhancement Note: For a designer, the challenge of working with AI is significant but also presents a unique growth opportunity. Understanding how to visually represent cutting-edge technology is a developing skill set that can lead to specialized expertise.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a brand system for a company that creates AI agents for everyday digital tasks?" (Focus on process, research, and how to translate AI concepts visually.)
• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process and what were the key design elements?" (Highlight CRO understanding and data-driven design.)
• "How do you stay current with design trends and new tools, especially AI-powered design tools?" (Demonstrate proactivity and learning agility.)
• "Walk us through a project in your portfolio where you used AI tools to enhance your design process or output." (Showcase practical application of AI in design.)

Company & Culture Questions:

• "What excites you about Yutori's mission and the potential of AI agents?" (Show genuine interest and understanding of the company's vision.)
• "How do you handle constructive criticism or feedback on your designs?" (Assess collaboration and openness to iteration.)
• "Describe your ideal team environment and how you contribute to a positive culture." (Gauge cultural fit and team collaboration skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (brand systems, marketing campaigns, illustrations).
• Case Studies: For key projects, prepare concise case studies that detail the problem, your role, process, solution, and results. Use visuals effectively to tell the story.
• Figma Demo: Be ready to briefly showcase your Figma workflow, file organization, or a specific component library if asked.
• AI Tool Showcase: Be prepared to discuss how you've used tools like Midjourney or Luma, perhaps showing examples of prompts or the creative process.
• Conciseness: Keep presentations focused and engaging, highlighting your most relevant and impactful work.

📝 Enhancement Note: When discussing your portfolio, be ready to connect your design decisions to business objectives. For instance, how did a specific color choice or layout impact user engagement or conversion for a marketing asset? This demonstrates an understanding of the operational impact of design.

📌 Application Steps

To apply for this Brand Designer position at Yutori:

• Submit your resume and a link to your online portfolio through the provided Ashby application link.
• Portfolio Customization: Ensure your portfolio prominently features work related to brand systems, marketing assets, and ideally, examples of using AI tools in your design process. Tailor your case studies to highlight conversion-focused design and visual storytelling for technology products.
• Resume Optimization: Clearly articulate your experience with Figma, typography, color theory, and graphic craftsmanship. Quantify achievements where possible, especially those related to marketing campaign performance or brand implementation.
• Interview Preparation Focus: Practice articulating your design process, your rationale for design decisions, and how your work contributes to business goals. Prepare to discuss your experience with AI creative tools and your understanding of Yutori's mission.
• Company Research: Thoroughly review Yutori's website, understand their vision for AI agents, and consider how your design skills can best support their GTM strategy and brand narrative.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.