Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Treantly

Location: Philippines

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: April 17, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in transforming raw creative concepts into sophisticated and unified brand identities, requiring a strong command of visual design principles and execution.

• The Brand Designer will spearhead the visual direction for digital platforms, with a particular emphasis on social media, ensuring a consistent and impactful brand presence.

• A key aspect of this position involves proactive creative leadership, where the designer is expected to not only execute but also to recommend and implement innovative visual strategies.

• The position demands a self-starter mentality, capable of independently driving brand consistency across all touchpoints and materials within a remote work environment.

📝 Enhancement Note: While the original description focuses on design execution, the emphasis on "leading the visual direction," "taking ownership of social media," and "proactively recommend creative improvements" indicates a role that requires strategic input and leadership beyond typical design tasks, aligning it with GTM operations through brand strategy. The requirement for experience in "professional services category" suggests a need to understand B2B branding nuances.

📈 Primary Responsibilities

• Develop, refine, and maintain comprehensive brand identity systems, from initial conceptualization to final execution, ensuring a cohesive visual language.

• Create a wide array of digital visual assets tailored for various platforms, with a strategic focus on social media content to enhance engagement and brand recognition.

• Assume leadership for the social media design strategy, defining visual themes, content calendars, and campaign aesthetics that align with overall marketing objectives.

• Champion brand consistency across all client touchpoints, including digital marketing materials, presentations, websites, and internal communications.

• Translate abstract ideas and rough concepts into high-quality, professional creative outputs that effectively communicate brand messaging and value propositions.

• Proactively identify opportunities for creative enhancement and propose actionable visual strategies that elevate the brand's market presence and competitive positioning.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand management, common in GTM roles that bridge marketing and design. The focus on "brand identity systems," "digital assets," and "social media design" points to operationalizing brand strategy for market impact.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in brand design, graphic design, or a related creative role, with a proven track record of developing and executing brand strategies.

• Demonstrated experience in creating cohesive visual assets for digital platforms, with a strong emphasis on social media design and strategy.

Required Skills:

• Adobe Photoshop: Advanced proficiency for image manipulation, creation of complex visuals, and pixel-perfect design execution.

• Adobe Illustrator: Expert-level skills in vector graphics, logo design, icon creation, and brand system development.

• Canva: Strong working knowledge for efficient content creation, template management, and cross-platform design adaptation.

• Social Media Management: Proven experience in designing for various social media platforms (e.g., LinkedIn, Instagram, Facebook), understanding their unique requirements and best practices for visual content.

• Visual Design & Branding Principles: A deep understanding of color theory, typography, layout, composition, and brand storytelling.

• Brand Identity Systems: Ability to develop and manage comprehensive style guides, ensuring brand consistency across all applications.

• Creative Strategy: Capacity to develop innovative visual concepts that support business objectives and marketing campaigns.

• Brand Consistency: Meticulous attention to detail in ensuring all creative outputs align with established brand guidelines.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for social media content.

• Familiarity with project management tools (e.g., Asana, Trello) for workflow organization.

• Basic understanding of UX/UI principles for digital asset design.

• Experience with A/B testing visual elements for campaign optimization.

📝 Enhancement Note: The required tools (Photoshop, Illustrator, Canva) are standard for design roles, but proficiency in Canva alongside Adobe Suite suggests an emphasis on efficient content creation for broader marketing needs, often seen in GTM or Marketing Operations contexts. The specific mention of "professional services category" in the portfolio requirement is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase your process from concept to final brand guidelines, highlighting your strategic thinking and execution capabilities.

• Social Media Campaign Examples: Present visually cohesive campaigns across different social media platforms, demonstrating your ability to create engaging content.

• Digital Asset Design: Include examples of various digital assets such as web banners, infographics, social media graphics, and presentation templates.

• Professional Services Category Work: A significant portion of your portfolio must demonstrate successful branding or design projects within the professional services sector, illustrating your understanding of this market.

• Consistency Demonstration: Provide examples that clearly illustrate your commitment to and ability to maintain brand consistency across diverse applications.

Process Documentation:

• Applicants should be prepared to discuss their design process, including how they approach concept development, iteration, client feedback integration, and final asset delivery.

• Be ready to articulate how you ensure brand consistency and manage design projects efficiently within a remote team setting.

📝 Enhancement Note: The explicit requirement for work within the "professional services category" is critical. This suggests the company or its clients operate in B2B, consulting, or similar fields where brand perception and trust are paramount. Candidates must tailor their portfolios to reflect this understanding of industry-specific branding needs.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Maxicare HMO: Comprehensive health insurance coverage provided after a three-month probationary period, offering access to a network of healthcare providers.

• Competitive Compensation Package: Reflecting the skills and experience required for this demanding role.

• Remote Work Flexibility: Ability to work from any location within the Philippines, promoting work-life balance.

• Professional Development: Opportunities to hone skills in visual design, branding, and social media strategy.

Working Hours:

• Full-time, 40 hours per week. The role operates on a PST (Philippine Standard Time) timezone, implying a need for alignment with core business hours within the Philippines for effective collaboration.

📝 Enhancement Note: The salary range is an estimate based on typical mid-level designer compensation in the Philippines. The inclusion of Maxicare HMO is a significant benefit in the Philippine market. The PST timezone indicates a need for collaboration within Philippine business hours.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• Operations Focus: The Brand Designer will likely be part of a broader marketing or GTM (Go-To-Market) team, collaborating closely with marketing managers, content creators, and potentially sales teams.

• Reporting: The designer will likely report to a Marketing Lead, Creative Director, or a GTM Operations Manager, depending on the company's organizational structure.

• Cross-functional Collaboration: Expect close collaboration with content strategists to ensure visual alignment, with marketing specialists to support campaign execution, and potentially with sales enablement teams to create relevant collateral.

Methodology:

• Data-Informed Creativity: While creative, the role is expected to be data-informed, using insights from social media performance and campaign results to refine visual strategies.

• Process Optimization: Proactive recommendations for improving design workflows, asset management, and brand consistency processes are encouraged.

• Agile Execution: The ability to adapt quickly to evolving campaign needs and market trends, delivering high-quality work within reasonable timelines.

Company Website: https://treantly.com/

📝 Enhancement Note: The emphasis on "professional services" is a key cultural indicator. This implies a culture that values strategic thinking, client-centricity, and a polished, professional aesthetic. The designer's role is crucial in shaping this perception.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Senior Brand Designer/Art Director: Progression could lead to more senior design roles with increased responsibility for creative direction and team leadership.

• Specialization: Opportunity to specialize further in areas like motion graphics, UX/UI design, or digital campaign strategy.

• Brand Strategy Development: Potential to move into roles that focus more on the strategic development of brand positioning and messaging, rather than solely execution.

• Cross-functional Roles: Transition into broader marketing roles, leveraging design expertise within campaign management or digital marketing.

📝 Enhancement Note: The growth path suggests opportunities to move from execution-focused design to strategic brand leadership, a common trajectory for talented designers in GTM-aligned roles.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• Collaborative Environment: Despite being remote, the role will involve active collaboration with team members through digital channels, fostering a connected and supportive virtual workspace.

• Tools & Technology: Access to and proficiency with industry-standard design software and communication platforms are essential. The company likely provides access to necessary project management and communication tools.

• Operations Team Interaction: Opportunities will arise to interact with colleagues on marketing campaigns, brand initiatives, and GTM strategy discussions, contributing a visual perspective.

Work Schedule:

• Full-time, 40 hours per week, aligning with the Philippine Standard Time (PST) timezone. This ensures seamless collaboration with local colleagues and stakeholders.

📝 Enhancement Note: The remote nature of the role necessitates a candidate who is comfortable with asynchronous communication and can proactively manage their workload and collaboration within the specified timezone.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, crucially, your portfolio against the specified requirements, especially the professional services category work.

• Skills Assessment/Design Challenge: You may be asked to complete a design exercise or a take-home challenge to evaluate your practical skills, creative thinking, and ability to meet specific brief requirements.

• Interview Rounds: Typically involves discussions with the hiring manager and potentially other team members to assess your experience, creative approach, problem-solving skills, and cultural fit. Expect questions about your design process, how you handle feedback, and your experience with brand strategy.

• Final Interview: May involve a deeper dive into your portfolio, discussing specific projects and your strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features work relevant to professional services. Highlight projects that demonstrate your understanding of B2B branding, trust-building visuals, and corporate identity.

• Showcase Process: For each project, briefly outline the brief, your thought process, the challenges you faced, and how you arrived at the final design solution. Quantify impact where possible (e.g., "increased social media engagement by X%").

• Highlight Social Media Expertise: Dedicate a section to your social media design work, showcasing versatility across platforms and an understanding of engagement drivers.

• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and visually polished. Use high-quality mockups and clear descriptions.

• Tailor Your Presentation: Be prepared to walk through your portfolio and speak to specific pieces that best represent your qualifications for this role.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand all requirements. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively to ensure you address all aspects of the challenge.

• Strategic Thinking: Focus not just on aesthetics but also on how your design decisions align with the brand's objectives and target audience.

• Presentation: Be ready to present your work and rationale clearly and concisely, as you would in a client meeting.

📝 Enhancement Note: The portfolio requirement is a significant gatekeeper. Candidates who can clearly demonstrate experience and strategic thinking within the professional services sector will have a distinct advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: Essential for raster image editing, digital asset creation, and detailed visual refinement.
  • Adobe Illustrator: Crucial for vector graphics, logo design, icon development, and scalable brand assets.

• Canva: Valued for its efficiency in creating a wide range of digital content, especially for social media and quick iterations, indicating a need for speed and accessibility in design production.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Brand Designer role, but awareness of how design assets integrate into marketing automation platforms or CRM systems for campaigns might be a plus.

📝 Enhancement Note: The combination of Adobe Suite and Canva suggests a need for both high-fidelity design capabilities and rapid content creation efficiency, common in GTM environments where agility is key.

👥 Team Culture & Values

Operations Values:

• Professional Excellence: A commitment to delivering high-quality, polished work that upholds professional standards.

• Proactive Initiative: Valuing individuals who take ownership, identify opportunities, and drive solutions independently.

• Brand Integrity: A strong emphasis on maintaining brand consistency and visual coherence across all communications.

• Collaboration & Communication: Fostering an environment where team members communicate effectively and work together towards common goals, even in a remote setting.

• Adaptability: Embracing change and being able to adjust creative strategies and outputs based on feedback and evolving market needs.

Collaboration Style:

• Remote-First: The team likely operates with a strong emphasis on digital communication tools and processes to ensure effective collaboration across distances.

• Feedback-Oriented: Openness to constructive criticism and iterative design processes.

• Goal-Driven: A focus on achieving specific marketing and branding objectives.

📝 Enhancement Note: The values point towards a culture that is results-oriented, professional, and values individual contribution within a collaborative framework, typical of service-oriented businesses.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Needs: Effectively translating client requirements and brand guidelines into compelling designs while pushing creative boundaries.

• Maintaining Consistency Across Diverse Platforms: Ensuring a unified brand experience across web, social media, print, and other touchpoints.

• Adapting to Evolving Trends: Staying current with design trends and social media best practices while remaining true to the brand's core identity.

• Remote Collaboration Dynamics: Navigating communication and collaboration effectively within a fully remote team structure.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in specific software or design disciplines.

• Brand Strategy Workshops: Learning more about the strategic aspects of branding and how design contributes to business goals.

• Social Media Marketing Trends: Staying updated on the latest in digital marketing and social media engagement strategies.

• Portfolio Expansion: Continuously building a strong portfolio with diverse and impactful projects.

📝 Enhancement Note: The challenges are inherent to a creative role within a GTM context, emphasizing the need for adaptability and strategic execution.

💡 Interview Preparation

Strategy Questions:

• Portfolio Deep Dive: Be prepared to discuss your most relevant projects in detail, focusing on your role, the strategic objectives, your creative process, and the outcomes. Specifically, be ready to articulate how your work for professional services clients addressed their unique branding challenges.

• Brand Consistency Example: Describe a time you had to ensure brand consistency across multiple, disparate marketing materials or platforms. What was your approach?

• Social Media Strategy: How do you approach designing for social media? What are the key considerations for different platforms (e.g., LinkedIn vs. Instagram)?

• Concept to Execution: Walk us through your process for taking a rough concept or idea and transforming it into a polished, professional brand asset.

Company & Culture Questions:

• Understanding Treantly: Research Treantly and the professional services industry. How do you see your design skills contributing to their business goals and brand perception?

• Remote Work Philosophy: How do you stay motivated, productive, and collaborative in a remote work environment?

• Handling Feedback: Describe your experience receiving and implementing creative feedback. How do you handle differing opinions on design direction?

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically, perhaps starting with your strongest professional services case studies, followed by social media work, and then other relevant digital assets.

• Storytelling: For each project, tell a story that highlights the problem, your solution, and the results. Use clear visuals and concise explanations.

• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in Photoshop, Illustrator, Canva, and your understanding of branding principles.

• Address the Brief: Ensure your presentation directly addresses the requirements outlined in the job description, especially the professional services category.

📝 Enhancement Note: The interview preparation focuses heavily on demonstrating strategic thinking, practical application of design skills, and alignment with the professional services context, crucial for this role.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are meticulously tailored to highlight your experience in brand identity development, social media design, and especially your work within the professional services sector.

• Resume Optimization: Clearly articulate your proficiency with Adobe Photoshop, Illustrator, and Canva, as well as your experience in social media management and brand consistency. Quantify achievements where possible.

• Prepare for Presentation: Be ready to walk through your portfolio during interviews, clearly explaining your design process, strategic thinking, and the impact of your work.

• Company Research: Thoroughly research Treantly, its services, and the professional services industry to articulate how your design expertise can benefit their GTM strategy and brand perception.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---