Brand Designer

📍 Job Overview

Job Title: Brand Designer
Company: Tamatem
Location: Cairo, Egypt
Job Type: Full-Time
Category: Marketing Operations / Brand Management
Date Posted: 2025-09-26
Experience Level: Mid-Level (3+ years)
Remote Status: On-site

🚀 Role Summary

• Responsible for developing and maintaining Tamatem's overarching brand identity and the distinct visual identities of its portfolio of game brands.
• Ensures brand consistency and impact across all customer-facing touchpoints, including marketing materials, product branding, community events, and partner communications.
• Translates business and creative strategies into compelling visuals that resonate with regional (MENA) players, partners, and stakeholders.
• Acts as the primary guardian of brand integrity, enforcing visual standards and guidelines across diverse internal and external applications.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities strongly align with a Brand Operations or Brand Marketing specialist role within a Go-To-Market (GTM) function, focusing on the strategic application and consistent execution of brand identity. This is not a purely creative design role but one that requires strategic thinking about brand management within a business context.

📈 Primary Responsibilities

• Develop and maintain Tamatem's core brand identity and the unique visual identities for each game within its portfolio, ensuring distinctiveness while maintaining overall brand alignment.
• Design and produce a wide range of brand assets, including logos, merchandise designs, event visuals, print collateral, presentation decks, sponsorship materials, and business collateral for partners.
• Create and evolve comprehensive brand systems and guidelines for both Tamatem as a company and its individual game brands, ensuring scalability and consistency across all campaigns, games, and platforms.
• Collaborate closely with Marketing, User Acquisition (UA), Product, and Game Art teams to seamlessly integrate brand systems into all project pipelines and creative outputs.
• Continuously research and interpret gaming culture, MENA regional trends, and global design standards to refresh and evolve visual identities, ensuring ongoing relevance and resonance.
• Produce and adapt campaign creatives and social media visuals that adhere to established brand systems, maintaining a cohesive brand narrative.
• Support UI/UX design efforts for branded digital products or in-game features, ensuring a consistent brand experience across all digital touchpoints.
• Act as a brand champion, educating internal teams on brand standards and enforcing consistency across all Tamatem and game-related communications.

📝 Enhancement Note: The emphasis on "brand systems and guidelines," "embedding brand systems into every project," and "collaborating with marketing, UA, product, and game art teams" indicates a significant operational component to this role, moving beyond pure design execution to strategic brand implementation and management.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience and a strong portfolio can often substitute formal education.

Experience: 3+ years of professional experience specifically in branding and identity design. Experience within the gaming, entertainment, or digital media sectors is highly advantageous for understanding the target audience and industry nuances.

Required Skills:

• Proven expertise in developing and managing brand systems and visual identities.
• Strong portfolio showcasing applied branding across multiple channels (marketing collateral, print, merchandise, events, digital platforms).
• High proficiency in Adobe Creative Suite (Photoshop, Illustrator) for asset creation and manipulation.
• Solid understanding of fundamental design principles: typography, layout, color theory, and brand architecture.
• Experience in maintaining brand consistency across corporate and product-level brands.
• Demonstrated ability to manage multiple design projects concurrently, ensuring brand alignment and timely delivery.
• Excellent organizational skills for managing brand assets and guidelines.
• Strong communication and interpersonal skills to effectively collaborate with and guide cross-functional teams on brand adherence.

Preferred Skills:

• Proficiency in Figma for collaborative design and prototyping.
• Experience designing campaign creatives and social media visuals within established brand frameworks.
• Familiarity with UI/UX design principles and application within digital products or gaming interfaces.
• Understanding of MENA cultural nuances and current gaming trends within the region.

📝 Enhancement Note: The preferred skill of Figma and the mention of UI/UX support suggest a move towards more integrated digital design workflows and a need for adaptability in toolset. The emphasis on MENA trends and gaming culture highlights the need for domain-specific understanding beyond general design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of brand strategy and its visual execution.
• Showcase of developed brand systems, including style guides, logo variations, and color palettes.
• Examples of applied branding across diverse channels: marketing campaigns, merchandise, event materials, digital assets (social media, web banners), and presentation decks.
• Case studies detailing the design process from concept to final execution, highlighting problem-solving and strategic decision-making.
• Evidence of managing brand consistency across multiple projects or product lines.

Process Documentation:

• While not explicitly stated as a deliverable, the role requires the creation and maintenance of brand guidelines and systems, which are forms of process documentation.
• Candidates should be prepared to discuss their process for developing brand assets, ensuring consistency, and collaborating with teams.
• Demonstrated ability to document design choices and strategic rationale behind brand elements is crucial.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It serves as the primary evidence of their ability to execute on brand strategy and manage visual identity systems across various applications, which is a core operational aspect of brand management.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 3+ years of experience in Cairo, Egypt, a competitive salary range is estimated between EGP 300,000 - EGP 550,000 annually. This range accounts for the specific requirements, the demand for skilled designers in the MENA gaming market, and the cost of living in Cairo.

Benefits:

• Participation in the success of the leading games publisher in the MENA region.
• Work within a creative, fast-paced, and collaborative team environment.
• Opportunity to significantly influence the visual identity of games and campaigns reaching millions of players.
• Competitive compensation package.
• Career growth and development opportunities within the organization.
• Exposure to a dynamic and evolving gaming industry.

Working Hours: The role specifies a Full-Time employment type, which typically equates to 40 hours per week. While exact daily schedules are not provided, flexibility may be offered, but adherence to core business hours for collaboration with international and regional teams is expected.

📝 Enhancement Note: The salary estimate is derived from research on similar roles in Cairo, Egypt, considering the experience level and industry (gaming/digital media), referencing data from salary aggregators and recruitment firm reports for the MENA region. Benefits are inferred from the "Why Join Tamatem?" section.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Entertainment, specifically focused on the Middle East and North Africa (MENA) region. Tamatem is a key player in localizing and publishing mobile games for this market. Company Size: Tamatem is a growing and established company within the MENA gaming landscape. While not precisely stated in the provided data, their status as the "leading games publisher" suggests a significant operational scale, likely employing hundreds of individuals across various departments. Founded: While the founding date is not provided, Tamatem has established itself over several years as a dominant force in the MENA mobile gaming market, indicating a mature yet dynamic operational environment.

Team Structure:

• The Brand Designer will be part of a "creative and art team," suggesting a collaborative environment with other designers, artists, and potentially content creators.
• This role requires close collaboration with Marketing, User Acquisition (UA), Product, and Game Art teams, indicating a highly cross-functional operational structure.
• Reporting lines would likely place the Brand Designer under a Creative Director, Head of Marketing, or a dedicated Brand Manager.

Methodology:

• Brand System Development: Emphasis on creating robust, scalable brand systems and guidelines that act as operational frameworks for all visual output.
• Cross-functional Collaboration: A collaborative approach is essential, with brand integration being a shared responsibility across departments.
• Data-Informed Creativity: While creative, the role emphasizes resonating with "players, partners, and stakeholders" and adapting to "MENA trends" and "gaming culture," implying a data-informed or market-aware creative process.

Company Website: https://tamatem.co/

📝 Enhancement Note: The company's focus on the MENA region and gaming culture is a critical differentiator. Operations for a Brand Designer here would involve understanding these specific market dynamics and translating them into effective visual strategies, which is more complex than a general brand design role.

📈 Career & Growth Analysis

Operations Career Level: This position is at a mid-level, requiring 3+ years of experience. It signifies a transition from junior design roles to a position of responsibility where the individual is expected to independently manage brand identity and contribute strategically to brand execution across multiple products.

Reporting Structure: The Brand Designer will likely report to a Creative Lead, Art Director, or Marketing Manager. They will work collaboratively with peers in marketing, UA, product, and game art, requiring strong stakeholder management skills to ensure brand consistency across these functions.

Operations Impact: The Brand Designer's impact is crucial for Tamatem's Go-To-Market (GTM) strategy. By ensuring a strong, consistent, and appealing brand identity for both Tamatem and its game portfolio, this role directly influences player perception, brand loyalty, marketing effectiveness, and overall market presence in the competitive MENA gaming landscape. A well-executed brand identity drives recognition and trust, which are fundamental to acquisition and retention.

Growth Opportunities:

• Specialization: Deepen expertise in gaming brand identity, MENA market trends, or advanced brand system development.
• Leadership: Progress to a Senior Brand Designer role, leading branding initiatives for major game launches or managing junior designers.
• Broader Marketing Involvement: Transition into Brand Management, leading brand strategy and campaigns, or into broader GTM roles within the company.
• Skill Development: Opportunities to learn new design tools (like Figma), explore UI/UX design for digital products, or gain experience in campaign creative direction.

📝 Enhancement Note: The growth path emphasizes not just design skill enhancement but also strategic involvement in GTM operations and leadership, reflecting the operational importance of brand management in a company like Tamatem.

🌐 Work Environment

Office Type: On-site. The role is based in Cairo, Egypt, at Tamatem's physical office location. Office Location(s): Cairo, Cairo Governorate, Egypt.

Workspace Context:

• Collaborative Environment: The description highlights a "creative, fast-paced, and collaborative environment." This suggests an open-plan office or shared studio space conducive to frequent interaction.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially collaborative tools (like Figma, as preferred) will be available.
• Team Interaction: The role necessitates constant interaction with marketing, UA, product, and game art teams, fostering a highly integrated and communicative workspace.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with potential for some flexibility. However, given the need for cross-functional collaboration and potentially working with teams in different time zones or on urgent campaign launches, a degree of adaptability will be necessary.

📝 Enhancement Note: The "on-site" requirement is key. For a Brand Designer, this often means direct access to collaborative brainstorming sessions, immediate feedback loops with stakeholders, and a more hands-on approach to asset creation and review, which are critical for maintaining brand consistency in a fast-paced environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with brand design requirements.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, brand system development, and their role in achieving brand consistency.
• Skills Assessment: Potential for a design challenge or case study focused on developing brand assets or adapting an existing brand to a new context (e.g., a specific game or campaign).
• Team/Stakeholder Interviews: Meetings with members of the creative, marketing, and product teams to evaluate collaboration style, communication skills, and cultural fit.
• Final Interview: Discussion with hiring manager or senior leadership to cover strategic thinking, career aspirations, and overall fit with Tamatem's vision.

Portfolio Review Tips:

• Showcase Brand Systems: Prioritize examples where you've built or significantly contributed to a brand system, not just isolated logos or graphics.
• Demonstrate Application: Clearly show how your designs have been applied across various channels (digital, print, merchandise, events).
• Explain Your Process: Be ready to articulate your design thinking, research methods (especially regarding MENA trends and gaming culture), and problem-solving approach.
• Highlight Collaboration: If possible, use examples where you worked cross-functionally and how you managed stakeholder feedback.
• Quantify Impact: If you have metrics on how your brand work improved engagement, click-through rates, or brand recognition, include them.
• Tailor to Tamatem: Research Tamatem's current branding and their game portfolio. Show examples that demonstrate an understanding of their market and aesthetic.

Challenge Preparation:

• Brand Adaptation: Be prepared for a challenge that requires you to adapt an existing brand (either Tamatem's or a hypothetical one) to a new context, such as a specific game launch or marketing campaign.
• Asset Creation: You might be asked to create a specific asset (e.g., social media banner, event flyer) based on provided brand guidelines.
• Strategic Rationale: Focus not just on aesthetics but on the strategic reasoning behind your design choices, explaining how they support business objectives and resonate with the target audience.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, execution-oriented nature of this role, alongside the strategic brand development aspect. Demonstrating an understanding of the MENA gaming market within the portfolio is crucial for standing out.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Proficiency expected in Photoshop for image manipulation and digital asset creation, and Illustrator for vector graphics, logos, and brand element design.
• Figma: Preferred. Increasingly standard for UI/UX design, prototyping, and collaborative design workflows. Familiarity is a strong advantage.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics (e.g., click-through rates on ads, engagement on social media) is beneficial. Familiarity with analytics platforms used by marketing teams (e.g., Google Analytics, in-app analytics) could be helpful for context.

CRM & Automation:

• Not directly relevant to the Brand Designer role itself, but understanding how brand assets are deployed through marketing automation platforms or CRM-managed campaigns could provide valuable context for their work.

📝 Enhancement Note: The core requirement is deep proficiency in Adobe Creative Suite. Figma is a key differentiator, indicating a modern design workflow and a need for collaborative tool experience.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A core value would be the dedication to safeguarding and enhancing Tamatem's brand integrity and that of its game portfolio.
• Creativity & Innovation: Encouraging the development of fresh, relevant visual identities that resonate with gaming culture and MENA trends.
• Collaboration & Communication: Valuing teamwork and open communication to ensure brand consistency across all departments and projects.
• Player-Centricity: Designing with the end-user (the player) in mind, ensuring visuals are appealing, engaging, and culturally relevant.
• Efficiency & Scalability: Developing brand systems that are efficient to implement and scalable across a growing portfolio of games and marketing initiatives.

Collaboration Style:

• Cross-functional Integration: The role demands a highly integrated and collaborative approach, working closely with marketing, product, and art teams to ensure brand alignment from concept to execution.
• Feedback-Driven: Openness to receiving and providing constructive feedback within the creative and marketing teams to refine designs and ensure brand effectiveness.
• Proactive Engagement: Actively engaging with stakeholders to understand project needs and proactively offer brand solutions.

📝 Enhancement Note: The values emphasize a balance between creative excellence and operational discipline – ensuring that creative output is strategically aligned, consistently applied, and effectively serves the business's goals in the MENA gaming market.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Product Uniqueness: Ensuring that individual game brands are distinct and appealing while still fitting within the overarching Tamatem brand identity.
• Rapidly Evolving Trends: Keeping pace with fast-changing gaming culture, social media trends, and design aesthetics, particularly within the dynamic MENA region.
• Cross-Functional Alignment: Effectively managing the expectations and needs of multiple departments (Marketing, UA, Product, Game Art) to ensure consistent brand application.
• Resource Constraints: Potentially working with limited budgets or tight deadlines typical in fast-paced creative environments.

Learning & Development Opportunities:

• Deep Dive into Gaming & MENA Market: Gaining specialized knowledge in the nuances of the MENA gaming audience and cultural sensitivities.
• Advanced Brand Strategy: Opportunity to contribute to higher-level brand strategy discussions and development.
• UI/UX Exposure: Developing skills in UI/UX design for digital products and in-game interfaces.
• Tool Proficiency: Mastering advanced features of Adobe Creative Suite and potentially exploring new design and collaboration tools.
• Campaign Creative Direction: Growing into a role that involves directing the creative vision for major marketing campaigns.

📝 Enhancement Note: The challenges highlight the need for adaptability and strong communication in managing complex stakeholder relationships and market dynamics. Growth opportunities focus on specialization and expanding skill sets relevant to the gaming and digital media industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a distinct visual identity for a new mobile game that needs to appeal to a young, MENA-focused audience, while also aligning with Tamatem's corporate brand?" (Focus on process, research, and strategic rationale.)
• "Describe a time you had to enforce brand consistency across different teams or projects. What was your approach, and what was the outcome?" (Focus on communication, collaboration, and problem-solving.)
• "How do you stay updated on evolving gaming culture and design trends, particularly in the MENA region, and how would you integrate these into your design work?" (Focus on market awareness and adaptability.)

Company & Culture Questions:

• "What interests you most about Tamatem and the MENA gaming market specifically?" (Demonstrate research and genuine interest.)
• "How do you see your role contributing to Tamatem's mission as the leading games publisher in MENA?" (Connect your skills to company goals.)
• "Describe your ideal collaborative environment when working on brand assets with marketing and product teams." (Assess fit with their described culture.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, starting with the challenge/objective, your strategic approach, the design process, the final deliverables, and the impact.
• Narrative: Tell a story for each project. Explain why you made certain design decisions, not just what you designed.
• MENA Focus: Highlight any projects that demonstrate understanding of regional audiences or cultural nuances.
• Brand Systems: Clearly articulate your process for building and maintaining brand systems and guidelines.
• Tool Demonstration: Be prepared to briefly discuss your proficiency with Adobe Creative Suite and Figma, and how you leverage them.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, an understanding of the specific market (MENA gaming), and strong collaborative and communication skills essential for operational brand management.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio is readily accessible (via a link) and showcases relevant work, particularly brand systems, applied branding across multiple channels, and any experience with gaming or MENA-focused projects. Tailor the order or highlight specific pieces that align with the job description.
• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience in branding and identity design. Use keywords from the job description such as "brand systems," "visual identities," "Adobe Creative Suite," "collaboration," and "MENA trends." Quantify achievements where possible.
• Prepare for Portfolio Presentation: Practice walking through your portfolio, focusing on your design process, strategic rationale, and how you ensure brand consistency. Be ready to discuss specific examples relevant to Tamatem's games and market.
• Research Tamatem: Thoroughly research Tamatem's company mission, their game portfolio, their current brand presence, and any recent news or campaigns. Understand their position in the MENA gaming market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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