Brand Designer

📍 Job Overview

Job Title: Brand Designer Company: Kayali Location: Dubai, Dubai, United Arab Emirates Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: September 29, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Lead the creation and refinement of comprehensive brand guidelines, ensuring alignment with the latest brand vision, tone, and visual identity for a luxury fragrance brand.
• Develop and maintain user-friendly design toolkits and scalable systems, empowering internal teams to consistently apply brand standards across all touchpoints.
• Curate and manage a rich library of brand graphics, including patterns, icons, and visual motifs, to support and enhance the overall brand identity.
• Proactively identify and implement visual element refinements (color palettes, typography, layouts) to ensure the brand remains fresh, relevant, and forward-thinking.
• Design and manage a diverse range of templates for internal communications such as presentations, reports, and newsletters, ensuring they are current, functional, and on-brand.

📝 Enhancement Note: Given the role is for a luxury fragrance brand with a strong emphasis on heritage and craftsmanship (KAYALI), the Brand Designer will likely be expected to translate these core values into a cohesive and elevated visual language. This involves not just adherence to guidelines but also a deep understanding of luxury aesthetics and storytelling through design.

📈 Primary Responsibilities

• Update and refine KAYALI’s Brand Guidelines to accurately reflect the brand’s evolving vision, tone of voice, and visual identity.
• Design and implement easy-to-use design toolkits and templates for internal teams, promoting consistent brand application across presentations, reports, newsletters, and other corporate documents.
• Develop and maintain a comprehensive library of brand graphics, including patterns, icons, and visual motifs, that visually extend and reinforce the brand identity.
• Proactively identify opportunities to refresh and optimize visual elements like color palettes, typography, and layouts to ensure the brand remains contemporary and appealing.
• Build scalable design systems and asset libraries to facilitate quick access and efficient utilization by various departments within the organization.
• Collaborate closely with cross-functional teams (e.g., Marketing, Product Development, E-commerce) to provide design support for internal projects and initiatives.
• Continuously monitor and integrate emerging design trends and best practices to ensure KAYALI's brand presence remains innovative, fresh, and relevant in the luxury beauty market.
• Act as a brand guardian, diligently identifying and addressing inconsistencies to uphold the integrity and distinctiveness of the KAYALI brand.

📝 Enhancement Note: The responsibility to "Serve as a guardian of the brand" implies a proactive role in brand enforcement and education. The Brand Designer will likely be involved in reviewing designs created by other teams or external partners to ensure compliance, and may be expected to provide guidance or training on brand standards.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field.

Experience: 5-7 years of professional experience as a Graphic Designer, with a significant portion of that experience focused on brand identity systems, preferably gained within a creative agency or a dedicated brand design team.

Required Skills:

• Proven expertise in developing and maintaining comprehensive visual brand identities and systems, demonstrated through a strong portfolio.
• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and managing design assets.
• Experience in designing and implementing templates for common office software, including PowerPoint, Word, and Keynote, to ensure brand consistency in internal documentation.
• Exceptional skills in typography, layout design, and understanding of visual hierarchy to create clear, impactful designs.
• Demonstrated ability to design effectively for both print and digital formats, understanding the nuances of each medium.
• A highly collaborative mindset with a proven ability to receive and incorporate feedback constructively into design solutions.
• Strong understanding of brand guidelines development and implementation processes.

Preferred Skills:

• Experience with motion graphics creation and video editing software (e.g., After Effects, Premiere Pro) to support dynamic brand storytelling.
• Familiarity with design systems principles and implementation.
• Experience within the luxury goods or beauty industry, with an understanding of premium brand aesthetics.

📝 Enhancement Note: The requirement for a "strong portfolio showcasing visual brand identities and systems" indicates that candidates will be evaluated heavily on their ability to demonstrate strategic brand thinking and execution, not just aesthetic skill. The portfolio should ideally include examples of brand guideline creation, system development, and consistent application across various touchpoints.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong track record in developing and executing visual brand identities from concept to completion.
• Specific examples of brand guideline documents, demonstrating clarity, comprehensiveness, and practical application.
• Case studies detailing the creation and implementation of design systems or toolkits that enabled consistent brand application across an organization.
• Demonstrations of how design solutions have supported internal initiatives or improved brand consistency across various collateral.
• Examples of template design for internal corporate use (presentations, reports, etc.), highlighting functionality and on-brand aesthetics.

Process Documentation:

• Evidence of experience in establishing or significantly updating brand guidelines, detailing the methodology and key considerations.
• Examples of creating scalable design assets and libraries that streamline design workflows for teams.
• Documentation or case studies illustrating the process of refining visual elements (color, typography, layout) to maintain brand relevance and freshness.
• Demonstrations of collaboration with cross-functional teams to deliver design support for internal projects, highlighting the process of understanding needs and delivering solutions.

📝 Enhancement Note: For this specific role, a portfolio that clearly illustrates the candidate's ability to build and manage systems for brand consistency will be highly valued. This goes beyond individual design pieces and shows an understanding of scalability, efficiency, and empowering others to use brand assets correctly.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Brand Designers with 5-7 years of experience in Dubai, a competitive salary range is estimated between AED 15,000 to AED 25,000 per month. This range accounts for the cost of living in Dubai, the luxury industry context, and the specific skill set required for brand system development.

Benefits:

• Premium Medical, Dental, and Vision coverage, providing comprehensive health support.
• "Find Your Magic Days" likely refers to flexible personal days or wellness days to support employee well-being.
• Volunteer Day, encouraging community engagement and corporate social responsibility.
• Professional Development Days, dedicated time for learning and skill enhancement relevant to career growth.
• Birthday Leave, offering a day off to celebrate personal milestones.
• Egg Freezing Benefits, reflecting a progressive and supportive approach to employee family planning.
• Employee discounts on KAYALI products, allowing team members to experience the brand’s offerings.
• Product gifting, providing opportunities to receive and experience KAYALI fragrances.

Working Hours: The standard working hours are expected to be 40 hours per week, typical for full-time roles in the UAE, with potential for some flexibility depending on project demands and team needs.

📝 Enhancement Note: The salary estimate is based on research of Brand Designer roles in Dubai with 5-7 years of experience, considering the luxury sector and the specific responsibilities of brand system management. Data sources include industry salary surveys and job board aggregations for the UAE market. The benefits listed are comprehensive and align with those offered by progressive companies in the region, particularly those in the consumer goods and beauty sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Fragrance & Beauty. KAYALI operates within the high-end beauty market, known for its emphasis on quality ingredients, sophisticated branding, and aspirational consumer experiences.

Company Size: KAYALI is part of the Huda Beauty group, which is a rapidly growing global beauty empire. While specific numbers for KAYALI alone may not be public, the broader Huda Beauty entity is a significant player, indicating a dynamic, fast-paced, and innovative work environment. This suggests an organization with established processes but also one that encourages agility and entrepreneurial spirit.

Founded: KAYALI was founded in 2018 by Mona Kattan. This relatively recent founding means the brand is still actively defining and evolving its identity, making the Brand Designer's role crucial in shaping its visual future.

Team Structure:

• The Brand Designer will likely be part of a broader Marketing or Creative team, potentially reporting to a Creative Director or Head of Brand.
• They will collaborate closely with marketing managers, product development teams, digital content creators, and potentially external agencies.
• The structure within a growing company like KAYALI often involves cross-functional teams working on specific campaigns or brand initiatives, requiring strong communication and collaboration skills.

Methodology:

• Data-Driven Design: While creative in nature, design decisions, especially for brand systems, are increasingly informed by market research, consumer insights, and performance metrics.
• Agile Brand Evolution: The brand’s relatively young age suggests an agile approach to design, allowing for quick adaptation to trends and market feedback while maintaining core brand integrity.
• Storytelling & Heritage: A core aspect of KAYALI's brand is its connection to Mona Kattan's Middle Eastern heritage and the art of fragrance layering. Design methodologies will likely emphasize translating these narratives into visual elements.

Company Website: https://kayalisperfume.com/

📝 Enhancement Note: The Huda Beauty affiliation suggests a company culture that is ambitious, trend-aware, and focused on building a global presence. For a Brand Designer, this means opportunities to influence a brand with significant reach and impact, but also the expectation to keep pace with rapid growth and evolving market demands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor. It requires not just execution skills but also strategic thinking in brand system development and an ability to act as a brand steward. The 5-7 years of experience requirement points to a designer who can work independently and guide aspects of brand execution.

Reporting Structure: The Brand Designer will likely report to a Creative Director, Head of Brand, or a Senior Marketing Manager. They will collaborate extensively with various internal departments, including Marketing, Product Development, E-commerce, and potentially PR.

Operations Impact: The Brand Designer's impact is critical to KAYALI's ability to maintain a consistent and compelling luxury image across all consumer touchpoints. By developing robust brand guidelines and design systems, they enable scalable growth, ensure brand integrity, and contribute directly to the perceived value and desirability of KAYALI products. A well-executed brand identity directly influences customer perception, brand loyalty, and ultimately, sales performance by creating a memorable and cohesive brand experience.

Growth Opportunities:

• Specialization: Deepen expertise in luxury brand design, fragrance marketing aesthetics, or motion graphics for brand storytelling.
• Leadership: Potential to move into a Senior Brand Designer or Art Director role, leading design projects and mentoring junior designers as the team grows.
• Cross-Functional Exposure: Gain broader experience working on integrated marketing campaigns, product launches, and digital strategy, providing a holistic view of brand management.
• Global Brand Influence: Contribute to the visual evolution of a globally recognized luxury brand, with opportunities to see designs implemented across diverse markets.

📝 Enhancement Note: The growth opportunities are framed around deepening design expertise and potentially moving into leadership roles within a fast-growing beauty brand. The emphasis on "global brand influence" highlights the potential for significant career impact within KAYALI and the broader Huda Beauty ecosystem.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This suggests a collaborative atmosphere where in-person brainstorming, feedback sessions, and team cohesion are prioritized.

Office Location(s): Dubai, United Arab Emirates. This location places the role within a vibrant global hub known for its luxury market and dynamic business environment.

Workspace Context:

• Collaborative Environment: An on-site role in a creative field like brand design typically fosters a dynamic workspace where designers can readily interact with colleagues, share ideas, and receive immediate feedback, crucial for iterative design processes.
• Tools & Technology: The workspace will likely be equipped with industry-standard design software and hardware. Access to brand asset management systems and collaborative design platforms is probable.
• Team Interaction: Opportunities for direct interaction with creative leaders, marketing teams, and potentially Mona Kattan herself, offering direct exposure to brand vision and strategic decision-making.

Work Schedule: The role specifies a full-time employment type, with an estimated 40 working hours per week. While the core hours are standard, the creative industry often involves some degree of flexibility or extended effort during critical project phases, especially leading up to product launches or major campaigns.

📝 Enhancement Note: The "On-site" requirement for this role in Dubai suggests an emphasis on team collaboration and direct input from leadership, which is often valued in luxury brand environments to ensure brand vision is meticulously translated. The Dubai location itself offers a unique perspective on global luxury trends.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with the role's core requirements.
• Portfolio Presentation & Interview: Candidates will likely present their portfolio, showcasing key brand identity projects, systems, and their design process. This will be followed by an interview to discuss their experience, approach to brand challenges, and cultural fit. Expect questions about how they've developed brand guidelines, managed design systems, and collaborated with teams.
• Skills Assessment/Case Study: A practical exercise or case study may be assigned to evaluate the candidate's ability to apply their skills to a specific brand challenge relevant to KAYALI, focusing on problem-solving and design execution within brand parameters.
• Final Interview: Potentially with senior leadership or the hiring manager to discuss strategic alignment, long-term vision, and final cultural fit.

Portfolio Review Tips:

• Showcase Brand Systems: Prioritize projects that demonstrate your ability to create and manage cohesive brand identities and scalable design systems, not just individual design pieces.
• Highlight Process: Clearly articulate your design process for each project, from understanding the brief and target audience to concept development, execution, and refinement.
• Quantify Impact: Where possible, use metrics or qualitative descriptions to show the impact of your designs, such as improved brand consistency, user engagement, or team efficiency.
• Tailor to KAYALI: Select projects that resonate with luxury branding, storytelling, and potentially the beauty/fragrance industry. Demonstrate an understanding of KAYALI's existing aesthetic and heritage.
• Present Clearly: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Include a brief overview of each project and your specific role.

Challenge Preparation:

• Understand KAYALI's Brand: Research KAYALI's current visual identity, brand messaging, target audience, and its position within the luxury fragrance market.
• Anticipate Brand System Tasks: Prepare to discuss how you would approach updating brand guidelines, creating design toolkits, or developing a library of visual assets for a brand like KAYALI.
• Demonstrate Problem-Solving: Be ready to articulate how you would address brand inconsistencies or challenges with design adoption within a larger organization.
• Showcase Collaboration: Prepare examples of how you have successfully collaborated with cross-functional teams to achieve design objectives.

📝 Enhancement Note: The emphasis on portfolio review for a Brand Designer role is paramount. Candidates should prepare to not only showcase their best work but also to articulate the strategic thinking behind it, especially concerning brand systems and consistency. The interview process will likely probe their understanding of brand stewardship and their ability to translate creative vision into practical, scalable design solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Must-Have): Photoshop, Illustrator, InDesign are essential for graphic design, illustration, and layout.
• Presentation Software (Must-Have): Proficiency in PowerPoint, Word, and Keynote for designing templates and internal collateral.
• Motion Graphics/Video Editing (Plus): Adobe After Effects, Premiere Pro for potential animation and video content creation.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts metrics (e.g., engagement rates for digital assets, conversion rates for landing pages influenced by design) is beneficial. Familiarity with analytics platforms like Google Analytics or similar could be an advantage for understanding design performance.

CRM & Automation:

• Not directly applicable to the core responsibilities of a Brand Designer, but understanding how brand assets are used within CRM or marketing automation platforms (e.g., email templates) could be a plus.

📝 Enhancement Note: The core requirement is deep proficiency in the Adobe Creative Suite. The inclusion of presentation software highlights the role's focus on internal brand consistency and communication. Motion graphics and video editing are noted as valuable additions, suggesting the brand may be expanding its digital content strategy.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging original ideas and pushing creative boundaries, especially within the luxury beauty space.
• Brand Excellence: A strong commitment to maintaining and elevating the KAYALI brand's premium status through meticulous design and attention to detail.
• Collaboration & Teamwork: Emphasis on working together across departments to achieve shared brand and business objectives.
• Passion for Beauty: A genuine enthusiasm for the fragrance and beauty industry, driving dedication and understanding of the market.
• Heritage & Storytelling: Valuing the brand's Middle Eastern roots and Mona Kattan's personal narrative as integral to its identity and communication.

Collaboration Style:

• Cross-Functional Integration: The Brand Designer will be expected to work closely with marketing, product development, and e-commerce teams, requiring clear communication and the ability to translate diverse needs into cohesive design solutions.
• Feedback-Driven Process: A culture that encourages constructive feedback exchange to refine designs and ensure they meet strategic objectives while maintaining creative integrity.
• Knowledge Sharing: Openness to sharing design best practices, insights, and learnings to foster a continuously improving creative output across the organization.

📝 Enhancement Note: The culture at KAYALI, as inferred from its brand positioning and industry, likely values a blend of creative passion with business acumen. The Brand Designer will need to be both an artist and a strategic partner, capable of translating brand vision into tangible, scalable design assets that serve business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Heritage with Modern Trends: Ensuring KAYALI's designs honor its rich Middle Eastern heritage while remaining contemporary and appealing to a global, fashion-forward audience.
• Maintaining Consistency Across Diverse Touchpoints: Effectively managing brand application across a growing range of products, marketing channels, and internal communications, especially in a fast-paced environment.
• Scalability of Design Systems: Developing design systems and toolkits that are robust enough to support rapid company growth and adoption by teams with varying design proficiency.
• Staying Ahead of Design Trends: Continuously innovating and adapting the brand's visual language to remain relevant in the highly competitive and trend-driven beauty industry.

Learning & Development Opportunities:

• Luxury Brand Expertise: Deepen understanding of luxury market aesthetics, consumer psychology, and effective brand storytelling within premium sectors.
• Design System Mastery: Hone skills in creating and managing comprehensive design systems, potentially exploring advanced tools and methodologies.
• Cross-Disciplinary Exposure: Gain insights into marketing strategy, product development, and e-commerce operations, broadening overall business acumen.
• Industry Exposure: Opportunities to attend design conferences, workshops, and potentially engage with industry leaders to stay current with best practices and emerging trends.

📝 Enhancement Note: The challenges presented are typical for a Brand Designer in a growing luxury company. The growth opportunities are framed around deepening specialized skills within the luxury beauty sector and expanding broader business understanding through cross-functional exposure.

💡 Interview Preparation

Strategy Questions:

• "How would you approach updating or refining a luxury brand's core visual identity guidelines for a global audience, considering its heritage?" (Focus on process, research, stakeholder alignment)
• "Describe a time you developed a design system or toolkit. What were the key components, and how did you ensure its adoption by various teams?" (Focus on system design, implementation, and user enablement)
• "How do you balance creative vision with brand consistency requirements, especially when working with multiple stakeholders with different opinions?" (Focus on communication, negotiation, and brand stewardship)

Company & Culture Questions:

• "What excites you about KAYALI as a brand, and how do you see your design skills contributing to its growth and identity?" (Focus on brand research and passion)
• "Describe your ideal collaborative environment. How do you approach working with marketing, product, and other teams to achieve design goals?" (Focus on teamwork and communication style)
• "How do you stay current with design trends, and how would you ensure KAYALI's brand remains fresh and relevant in the competitive beauty market?" (Focus on industry awareness and proactive innovation)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the challenge, your role, your process, the solution, and the outcome (quantifiable if possible).
• Emphasize Brand Systems: Dedicate specific time to showcasing projects that demonstrate your ability to build and manage brand identities, guidelines, and scalable design assets.
• Showcase Versatility: Highlight examples of both print and digital design, and any motion graphics work if applicable, to demonstrate your range.
• Explain Your 'Why': Be prepared to articulate the strategic thinking behind your design choices and how they align with brand objectives and target audiences.
• Be Prepared for Questions: Anticipate questions about your design decisions, challenges faced, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also strategic thinking, system-building capabilities, and a strong understanding of brand stewardship within the luxury sector. The ability to articulate one's process and impact is key.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your resume and a link to your online portfolio through the Workable application portal.
• Portfolio Customization: Ensure your portfolio prominently features projects that showcase your experience with brand identity development, brand guideline creation, and the design of scalable systems or toolkits. Tailor your selection to highlight relevance to the luxury beauty industry.
• Resume Optimization: Clearly articulate your 5-7 years of experience, emphasizing your proficiency in Adobe Creative Suite and your ability to design for both print and digital. Use keywords from the job description such as "brand guidelines," "visual identity," "design systems," and "typography."
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and the impact of your work. Be ready to discuss how you would approach visual challenges for KAYALI.
• Company Research: Thoroughly research KAYALI, its brand messaging, target audience, and its position within the broader Huda Beauty group. Understand its heritage and its aspirations to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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