Brand Designer

📍 Job Overview

Job Title: Brand Designer
Company: EliseAI
Location: New York, NY, United States
Job Type: Full-Time
Category: Art & Design / Marketing / Technology
Date Posted: September 29, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid (4-5 days in-office)

🚀 Role Summary

• Drive visual design and brand storytelling initiatives to create impactful and cohesive compositions.
• Develop and refine the overarching brand system for consistency, scalability, and flexibility across all customer touchpoints.
• Craft multi-media narratives that effectively communicate team, project, or deliverable stories, tailored to specific audiences and communication objectives.
• Evolve digital experiences, including the company website, to clearly articulate EliseAI's value proposition, positioning, and unique brand character.
• Foster strong collaboration with marketing, product, and sales teams to ensure design work is strategically aligned with business goals and execution roadmaps.

📝 Enhancement Note: This role is positioned as a Brand Designer with a strong emphasis on visual storytelling and brand system evolution. The hybrid work arrangement and specific tool requirements indicate a need for hands-on design execution within a collaborative, fast-paced environment. The "move at rocket speed" culture suggests a high-performance expectation.

📈 Primary Responsibilities

• Translate abstract brand principles, themes, and moods into strategic frameworks for visual expression and creative decision-making.
• Evolve and maintain the brand system to ensure consistency, scalability, and flexibility across all customer touchpoints, from digital platforms to physical collateral.
• Create compelling multi-media narratives that tell engaging stories about teams, projects, or company deliverables, precisely tailored to audience and communication objectives.
• Strategically enhance the company website and other digital experiences to effectively communicate EliseAI's value proposition, market positioning, and distinctive brand character.
• Drive cross-functional collaboration with marketing, product, and sales teams to ensure design work aligns seamlessly with overarching business goals and execution roadmaps.
• Design a diverse range of marketing materials, including digital and print advertisements, social media graphics, website elements, email templates, presentations, and promotional items, always ensuring brand integrity and creative excellence.
• Develop comprehensive brand guidelines, toolkits, and templates to empower internal teams and maintain consistent quality and brand messaging across all organizational outputs.
• Support product design initiatives by contributing to UI polish, ensuring visual consistency, and reinforcing brand alignment within digital products.
• Proactively manage multiple design projects concurrently, effectively prioritizing work to meet deadlines while upholding the highest standards of quality and creativity.
• Analyze brand performance metrics and gather insights to inform and refine visual strategies and creative approaches, ensuring continuous improvement and impact.
• Act as a vocal advocate for design excellence, brand consistency, and creative innovation throughout the organization, championing best practices and forward-thinking design solutions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution across various marketing and digital touchpoints. The emphasis on "multi-media narratives," "evolving the website," and "supporting product design" indicates a broad scope of work for a Brand Designer.

🎓 Skills & Qualifications

Education:

• A university degree in Graphic Design, Visual Communications, or a related design or artistic discipline is preferred.

Experience:

• A minimum of 2+ years of professional brand design experience is required.
• Experience working in diverse organizational settings (startup, corporate, agency/consultancy) is a significant advantage.
• Experience collaborating closely with product teams or contributing to product design initiatives is highly desirable.

Required Skills:

• Brand Design Expertise: Proven ability to translate brand principles into visual strategies and execute them across various mediums.
• Visual Design Proficiency: Strong aesthetic sensibility and technical skill in creating visually appealing, thoughtful, and impactful designs.
• Storytelling & Narrative Creation: Ability to craft compelling visual narratives that resonate with target audiences.
• Collaboration & Communication: Confident and effective collaboration with sales, marketing, product, and other departments; strong presentation and storytelling abilities.
• Design Tools Mastery: Proficiency with contemporary design tools including Adobe Creative Suite (Illustrator, After Effects, Premiere Pro, Photoshop) and Figma.
• Project Management: Ability to manage multiple design projects simultaneously, prioritize work, and meet deadlines in a fast-paced environment.
• Brand System Development: Experience in evolving and maintaining brand guidelines, toolkits, and templates.

Preferred Skills:

• Motion Design: Experience with motion graphics or incorporating motion into storytelling and brand expression.
• Product Design Support: Experience in UI polish, visual consistency, and brand alignment within digital products.
• Cross-functional Teamwork: Demonstrated success in working closely with product teams.
• Diverse Organizational Experience: Exposure to different company types (startup, corporate, agency).

📝 Enhancement Note: The requirements emphasize practical experience and portfolio strength, with a preference for degree holders and those with diverse industry exposure. The explicit mention of Adobe Creative Suite and Figma points to the core technical proficiencies expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2+ years of professional brand design work, demonstrating a clear evolution of visual language and strategic application.
• Include case studies that highlight the process of translating brand principles into tangible visual expressions and creative decision-making.
• Present examples of how you have evolved brand systems for consistency, scalability, and flexibility across diverse customer touchpoints.
• Feature multi-media narratives or projects that effectively tell engaging stories, demonstrating an understanding of audience tailoring and communication objectives.
• Demonstrate experience in enhancing digital experiences, such as websites, to communicate value propositions and brand character.

Process Documentation:

• Clearly articulate your design process for developing marketing materials, from initial concept to final execution, ensuring brand integrity and creative excellence.
• Provide examples of how you have developed brand guidelines, toolkits, or templates to empower teams and maintain consistent quality.
• Illustrate your approach to supporting product design, including how you ensure UI polish and visual consistency aligned with brand standards.
• Detail your project management methodology for handling multiple design projects simultaneously, including prioritization and deadline management.
• Show evidence of how you analyze brand performance and gather insights to refine visual strategies and creative approaches.

📝 Enhancement Note: Candidates will be expected to present a portfolio that not only showcases aesthetic quality but also demonstrates strategic thinking, process ownership, and a proven ability to collaborate and deliver results within a dynamic environment.

💵 Compensation & Benefits

Salary Range: $90,000 - $160,000 annually.

• This range reflects the compensation for the Brand Designer role. The final salary offered will be determined based on factors such as experience level, skills, qualifications, and location, as assessed during the interview process.

Benefits:

• Equity: Company stock options providing ownership and potential upside.
• Health & Wellness: 100% coverage for Medical, Dental, and Vision premiums.
• Family Support: Fully paid parental leave.
• Commuting: Commuter benefits to ease daily travel.
• Retirement: 401k benefits for long-term financial planning.
• Lifestyle: Monthly fitness stipend.
• Office Perks: Collaborative in-office environment with an open floor plan, fully stocked kitchen, and company-paid lunch.
• Social Engagement: Fun company social events through the "Elise and the City" program.
• Time Off: Unlimited vacation and paid holidays.
• Relocation Assistance: Comprehensive relocation packages available.

Working Hours:

• Full-time position, typically around 40 hours per week, with an expectation of 4-5 days in the New York office.

📝 Enhancement Note: The salary range is competitive for a mid-level Brand Designer in New York City. The comprehensive benefits package, including equity and significant health coverage, underscores EliseAI's commitment to employee well-being and long-term engagement. The hybrid work model is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Integration), Healthcare, Housing.

• EliseAI operates at the intersection of cutting-edge AI technology and essential human services. This dual focus means the company is driven by a mission to improve critical industries, making them more efficient and accessible. The rapid growth, fueled by significant Series E funding, indicates a dynamic and ambitious corporate environment.

Company Size: Funded startup (implied Series E, valuing it as a unicorn).

• As a rapidly scaling startup, EliseAI offers the opportunity to join a company with significant backing and high growth potential. This environment is typically characterized by agility, innovation, and the potential for substantial individual impact.

Founded: Prior to Series E funding (exact year not specified, but implies established enough to secure substantial investment).

• EliseAI's mission is to improve housing and healthcare through AI agents. This implies a culture focused on problem-solving, efficiency, and leveraging technology to address real-world challenges. The company's slogan, "Move at rocket speed, build something massive," suggests a culture that values ambition, speed, autonomy, and impactful contributions.

Team Structure:

• Designers are expected to be "backbone of their projects," planning, prioritizing, and delivering independently.
• Collaboration is key, with designers expected to work closely with marketing, product, and sales teams.
• The "no micromanagement, no fluff" ethos suggests a team composed of self-starters who are accountable for their work.

Methodology:

• AI-driven Solutions: The core of EliseAI's offering is AI integration to improve workflows and reduce costs in housing and healthcare.
• User-Centric Design: While focused on business goals, the emphasis on improving user experiences for renters and patients indicates a user-centric approach.
• Agile Development: The "rocket speed" culture implies an agile, fast-paced approach to development and project execution.

Company Website: https://www.eliseai.com/

📝 Enhancement Note: The company culture is described as fast-paced, ambitious, and focused on impact. The blend of technology and essential services suggests a mission-driven organization. The "move at rocket speed" ethos implies high expectations for individual contribution and autonomy.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Brand Designer.

• This role is designed for a designer with 2-5 years of experience who can operate with a high degree of autonomy and contribute strategically to brand development and execution. The expectation is to be a "backbone of projects," planning, prioritizing, and delivering independently, while also leading design conversations within their domain.

Reporting Structure:

• While not explicitly stated, the emphasis on collaboration with marketing, product, and sales suggests that the Brand Designer will likely report into a Marketing or Design lead. The autonomy expected implies a lean management structure where direct oversight is minimal, but strategic guidance is available.

Operations Impact:

• The Brand Designer's impact is crucial for EliseAI's mission. By translating brand principles into visual expressions, evolving the brand system, and creating compelling narratives, this role directly influences how EliseAI is perceived in the market. This impacts lead generation, customer acquisition, investor relations, and overall brand equity in the critical housing and healthcare sectors. The role also supports product design, ensuring a cohesive brand experience across all touchpoints.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in visual design, brand strategy, multi-media storytelling, and potentially motion design.
• Leadership Potential: As the company scales, there may be opportunities to take on more senior design responsibilities, lead brand initiatives, or mentor junior designers.
• Cross-Functional Exposure: Working closely with marketing, product, and sales provides exposure to broader business strategy and can open doors to other roles within the organization.
• Impactful Projects: Contributing to the brand of a rapidly growing, well-funded company in essential industries offers significant career development and resume-building experience.

📝 Enhancement Note: This role offers significant growth potential for a designer looking to make a substantial impact in a fast-growing startup environment. The opportunity to shape the brand of a company in essential sectors is a key differentiator.

🌐 Work Environment

Office Type: Hybrid with a strong emphasis on in-office presence.

• Employees are expected to work in the New York office 4-5 days a week, indicating a preference for a collaborative, in-person work environment.

Office Location(s): New York, NY.

• The office is located in New York, offering access to a vibrant urban environment. Specific details on accessibility or office amenities are provided in the benefits section.

Workspace Context:

• Collaborative Atmosphere: The office features an open floor plan, designed to foster collaboration and interaction.
• Amenities: A fully stocked kitchen and company-paid lunches are provided, contributing to a supportive and convenient work environment.
• Team Interaction: The emphasis on in-office presence facilitates direct interaction and idea exchange among team members.

Work Schedule:

• Full-time, with an expectation of 4-5 days per week in the New York office. While specific daily hours aren't detailed, the "rocket speed" culture suggests a commitment to achieving objectives and potentially flexible working arrangements outside of core office days.

📝 Enhancement Note: The hybrid model with a significant in-office component is crucial for candidates to consider. The office environment is designed to be conducive to collaboration and team cohesion, with provided amenities to support employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio to assess your qualifications and brand design experience.
• Portfolio Presentation: You will likely be asked to present your portfolio, discussing your design process, strategic thinking, and how your work aligns with EliseAI's brand and mission. Be prepared to walk through 2-3 key projects that showcase your skills in brand evolution, storytelling, and cross-functional collaboration.
• Skills Assessment/Case Study: Expect a design challenge or case study, possibly involving a brand-related task or problem-solving scenario, to evaluate your design craft, strategic approach, and ability to work under pressure.
• Team Interviews: Interviews with potential team members, including marketing, product, or other designers, to assess cultural fit, collaboration style, and overall contribution potential.
• Hiring Manager/Leadership Interview: A final discussion to evaluate strategic alignment, career aspirations, and overall fit for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your brand design expertise, storytelling abilities, and experience with digital and marketing materials. Prioritize work that shows evolution of a brand system or creation of compelling narratives.
• Showcase Process & Strategy: For each project, articulate the problem, your strategic approach, the design process, your role, and the measurable impact or outcome. Explain why you made certain design decisions.
• Highlight Collaboration: If possible, include examples where you collaborated with marketing, product, or sales teams, showcasing your ability to understand and integrate business needs into your design solutions.
• Demonstrate Tool Proficiency: Ensure your portfolio reflects your mastery of Figma and the Adobe Creative Suite, perhaps by including specific examples of complex illustrations, motion graphics, or digital assets.
• Tailor to EliseAI: Research EliseAI's current brand and mission. Consider how your portfolio can speak to their work in housing and healthcare and their "rocket speed" culture.

Challenge Preparation:

• Understand EliseAI's Brand: Research their current visual identity, messaging, and target audiences for both housing and healthcare.
• Practice Storytelling: Be ready to articulate the "story" behind your design choices and how they achieve specific objectives.
• Simulate In-Office Collaboration: If the challenge involves collaboration, practice articulating your ideas clearly and concisely, and be receptive to feedback.
• Focus on Speed & Quality: Given the company's culture, be prepared to deliver a high-quality output within a reasonable timeframe, demonstrating efficiency.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both design craft and strategic thinking. A well-prepared portfolio that clearly articulates process, strategy, and impact will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expertise required in Illustrator (vector graphics, logos), After Effects (motion graphics, animation), Premiere Pro (video editing for narratives), and Photoshop (image editing, digital assets).
• Figma: Essential for collaborative design, UI prototyping, and maintaining design systems. Proficiency here is key for digital asset creation and website elements.

Analytics & Reporting:

• While not explicitly listed, a Brand Designer is expected to understand how to interpret brand performance metrics. Familiarity with tools that track website traffic, engagement, and campaign effectiveness (e.g., Google Analytics, social media analytics platforms) would be beneficial.

CRM & Automation:

• Not directly applicable to the Brand Designer role, but understanding how marketing materials are deployed through CRM or marketing automation platforms (e.g., HubSpot, Marketo) could provide valuable context for design output.

Other Potential Tools:

• Motion Graphics Software: Beyond After Effects, familiarity with other animation tools might be a plus.
• Prototyping Tools: Beyond Figma, experience with other prototyping tools could be advantageous.
• Project Management Software: Tools like Asana, Trello, or Jira, depending on how EliseAI manages its design workflow.

📝 Enhancement Note: Mastery of Adobe Creative Suite and Figma is non-negotiable. The role implies an understanding of how design integrates with digital platforms and marketing campaigns, suggesting a need for awareness of related analytics and deployment tools.

👥 Team Culture & Values

Operations Values:

• Speed & Ambition: "Move at rocket speed, build something massive" is the core ethos. This translates to a culture that values rapid execution, bold goals, and a drive to achieve significant impact.
• Autonomy & Ownership: "You own your impact; full autonomy, no micromanagement, no fluff." This indicates a high level of trust in employees to manage their work and deliver results.
• Excellence & Quality: "We hire the best, expect the best, and give you the masterclass of your career." This points to a commitment to high standards in all aspects of work, including design.
• Collaboration & Support: While autonomous, the team is expected to work together. The "rest of the team will be here to support you" suggests a collaborative environment where knowledge sharing and mutual assistance are encouraged.
• Mission-Driven: Improving housing and healthcare through AI is a significant mission, likely fostering a sense of purpose and dedication among employees.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and sales, implying a highly integrated approach where design is not siloed but actively contributes to broader business objectives.
• Proactive Communication: Given the "no fluff" culture, communication is likely direct, efficient, and focused on achieving outcomes.
• Feedback Exchange: While not explicitly stated, a culture that expects excellence and hires the "best" generally fosters an environment where constructive feedback is valued for continuous improvement.

📝 Enhancement Note: The company culture is defined by a high-performance, autonomous, and mission-driven approach. Candidates should be prepared for a fast-paced environment where initiative and strong collaboration are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Deliverables: The fast-paced environment and "rocket speed" culture mean consistently producing a high volume of quality design work under tight deadlines.
• Brand Evolution: Evolving a brand system for a rapidly scaling company requires strategic thinking, adaptability, and the ability to balance consistency with innovation across diverse touchpoints.
• Cross-Functional Alignment: Effectively translating the needs of sales, marketing, and product teams into cohesive and impactful design solutions requires strong communication and negotiation skills.
• Balancing Brand & Product: Supporting product design while maintaining brand integrity requires a nuanced understanding of both user experience and brand identity.
• Adapting to Growth: As a fast-growing startup, processes and priorities can change rapidly. The ability to adapt and thrive in this dynamic environment is crucial.

Learning & Development Opportunities:

• Masterclass Experience: The company positions itself as providing a "masterclass of your career," suggesting ample opportunities for learning and skill development.
• Exposure to AI & Essential Industries: Gaining experience in applying design principles to AI integration within critical sectors like healthcare and housing is a unique growth opportunity.
• Strategic Brand Impact: Directly influencing the brand of a well-funded unicorn startup offers significant resume-building and career advancement potential.
• Cross-functional Skill Development: Working closely with diverse teams provides exposure to different business functions and strategic decision-making processes.
• Potential for Motion Design Specialization: The "bonus" for motion design experience suggests that this area may be a growing focus, offering opportunities for development.

📝 Enhancement Note: Challenges are inherent to a fast-growing startup, particularly around pace and evolving needs. However, these challenges are framed as opportunities for significant professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• Brand Strategy & Vision: Expect questions like: "How would you approach evolving EliseAI's brand system to support our expansion into new markets?" or "Describe your process for translating a complex business objective into a compelling visual narrative." Prepare to discuss your strategic frameworks for brand development and storytelling.
• Collaboration & Stakeholder Management: Be ready for questions such as: "How do you ensure brand consistency when working with multiple departments like sales and product?" or "Describe a time you had to influence stakeholders to adopt a new design direction." Focus on examples demonstrating your ability to communicate design value and manage expectations.
• Problem-Solving & Design Craft: Prepare to answer questions like: "If tasked with designing a campaign for our healthcare AI solutions, what would be your first steps and key considerations?" or "How do you balance creative innovation with brand guidelines and tight deadlines?" Have specific examples of how you've solved design challenges and maintained quality under pressure.

Company & Culture Questions:

• Cultural Fit: Be prepared for questions like: "What does 'moving at rocket speed' mean to you in a design context?" or "How do you thrive in an autonomous, no-micromanagement environment?" Research EliseAI's mission and values thoroughly and articulate how you align with them.
• Team Dynamics: Questions might include: "Describe your ideal collaboration with marketing and product teams," or "How do you provide and receive constructive feedback?" Highlight your experience working effectively in cross-functional teams.
• Impact & Measurement: Expect questions about how you measure the success of your design work. Be ready to discuss metrics related to brand perception, engagement, or campaign effectiveness.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the process, the solution, and the outcome/impact. Use a logical flow that tells a compelling story.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, enhanced brand recall).
• Showcase Tool Proficiency: Briefly explain the tools you used and why they were appropriate for the project. If you have motion design examples, be prepared to discuss the creative and technical aspects.
• Engage and Interact: Make your presentation interactive. Be ready to answer questions throughout and engage in a discussion about your work. Tailor your presentation to EliseAI's context, perhaps highlighting projects that are most relevant to their industries or brand challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, robust design process, strong collaborative skills, and a clear understanding of EliseAI's mission and fast-paced culture. Your portfolio is your primary tool for showcasing these capabilities.