Brand Designer

📍 Job Overview

Job Title: Brand Designer Company: DolarApp Location: London, England, United Kingdom Job Type: FULL_TIME Category: Marketing / Creative & Media / Finance Date Posted: 2025-11-20 Experience Level: Mid-Level (3-5+ years) Remote Status: On-site (London Hub)

🚀 Role Summary

• Develop and execute high-impact static ad creatives for DolarApp's paid media channels, focusing on performance and brand alignment.
• Translate complex financial value propositions into visually compelling and aesthetically premium designs that resonate with target audiences in Latin America.
• Drive continuous creative iteration through rigorous A/B testing and data-driven insights in collaboration with the Performance Marketing team.
• Maintain and elevate DolarApp's established visual identity across all digital advertising touchpoints, ensuring a consistent, minimal, and global brand presence.
• Generate a high volume of design concepts and variations weekly to support aggressive campaign testing and optimization strategies.

📝 Enhancement Note: While the provided description emphasizes "Brand Designer," the core responsibilities, required skills (performance design, A/B testing logic, high-growth startup portfolio), and collaboration with the "Performance Marketing" team strongly indicate this role is heavily focused on performance marketing creative design and growth-oriented visual strategy within a fintech context. The "Brand Designer" title likely encompasses this specialized performance-focused design function.

📈 Primary Responsibilities

• Design 5-10 novel concept static ad designs weekly to fuel performance marketing campaigns across DolarApp's paid channels.
• Adapt and localize visual creative assets for diverse markets including Mexico (MX), Brazil (BR), Argentina (AR), and Colombia (CO), considering platform-specific nuances for Meta, TikTok, Google Ads, and LinkedIn.
• Ensure unwavering brand consistency and premium quality across all DolarApp advertising use cases, from initial concept to final execution.
• Strategically create multiple ad variations (e.g., different Calls-to-Action, backgrounds, visual elements) to rigorously test performance hypotheses and identify optimal creative elements.
• Uphold and reinforce DolarApp’s core visual identity and brand tone, characterized by a premium, minimal, and global aesthetic in all design outputs.
• Foster a close, iterative working relationship with the Performance Marketing and Content teams to facilitate weekly creative testing, analysis, and rapid iteration cycles.
• Translate campaign performance data and insights into actionable design improvements, continuously optimizing creative effectiveness.

📝 Enhancement Note: The emphasis on "5-10 new concept designs per week" and "adapt visuals to multiple countries and platforms" highlights the high-velocity, iterative nature of this role, typical in performance marketing operations. The responsibility also includes ensuring design quality and consistency, which is a key function in maintaining brand integrity within high-volume creative output.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. A strong portfolio can often substitute formal education. Experience: 3-5+ years of dedicated experience in brand design, performance design, or digital advertising creative development, ideally within a fast-paced, high-growth startup or fintech environment.

Required Skills:

• Visual Design Mastery: Exceptional command of composition, color theory, typography, visual hierarchy, and layout design principles to create aesthetically pleasing and impactful visuals.
• Brand Thinking & Application: Proven ability to balance artistic merit with commercial objectives, translating brand identity and value propositions into effective advertising creatives that evoke trust and premium quality.
• Performance-Oriented Design: Deep understanding of the principles that drive ad performance, including visual hooks, clear messaging, effective Calls-to-Action (CTAs), and the logic behind A/B testing methodologies.
• Tool Proficiency (Figma): Expert-level proficiency in Figma for collaborative design, prototyping, and efficient asset creation, essential for rapid iteration and team workflows.
• Tool Proficiency (Adobe Suite): Advanced skills in Adobe Photoshop and Adobe Illustrator for detailed image manipulation, vector graphics creation, and asset preparation.
• Creative Agility: Demonstrated capacity to rapidly ideate, generate, and deliver multiple creative variations and concepts under tight deadlines.
• Autonomy & Self-Management: Ability to work independently, manage time effectively, and deliver high-quality design solutions with minimal supervision, meeting strict weekly deadlines.
• English Fluency: Professional fluency in English for clear communication with the global team.

Preferred Skills:

• Motion Design Skills: Experience with Adobe After Effects or similar tools to create animated assets for short video ads, carousels, or dynamic formats.
• Copywriting Awareness: A foundational understanding of how to visually complement and enhance ad copy, ensuring a cohesive and persuasive message.
• Spanish and/or Portuguese Language Proficiency: Beneficial for adapting creatives and understanding nuances within key Latin American markets.

📝 Enhancement Note: The requirement for "3-5+ years of experience" and "expert" tool proficiency suggests a mid-level to senior individual contributor role. The emphasis on "premium design work for digital ads or high-growth startups" implies a need for candidates who understand growth marketing aesthetics and can deliver results in a competitive digital landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Premium Digital Ad Creatives: Showcase a robust collection of static ad designs specifically created for digital advertising platforms (Meta, Google Ads, TikTok, etc.), highlighting aesthetic quality and brand consistency.
• Performance-Driven Case Studies: Include case studies or examples that illustrate how your designs have contributed to campaign performance, ideally with quantifiable results or clear A/B testing rationales.
• Brand Identity Application: Provide examples of how you have successfully applied and adapted brand guidelines across various campaign assets and platforms, demonstrating versatility and adherence to visual standards.
• High-Growth Startup Context: Feature projects or experience working with high-growth startups or fintech companies, showcasing an understanding of rapid iteration and growth-focused design principles.

Process Documentation:

• Creative Workflow Documentation: Ability to articulate and document your personal creative workflow for designing performance ads, from brief to final asset delivery, including ideation, iteration, and feedback incorporation.
• A/B Testing Design Logic: Clearly explain the rationale behind your design variations for A/B testing, demonstrating an understanding of hypothesis-driven creative development.
• Cross-Functional Collaboration Process: Outline how you collaborate with marketing managers, content creators, and performance analysts to ensure design alignment with campaign objectives and performance metrics.
• Asset Adaptation & Localization Process: Detail your process for adapting and localizing creative assets across different countries and platforms, including considerations for cultural relevance and platform best practices.

📝 Enhancement Note: For a role focused on performance marketing creative, a portfolio is paramount. The emphasis should be on demonstrating not just aesthetic skill but also an understanding of how design impacts conversion rates and campaign success. Clear documentation of the design process, especially around A/B testing and localization, will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Brand/Performance Designer with 3-5+ years of experience in London, a competitive salary range is estimated between £45,000 - £65,000 per annum. This estimate considers the cost of living in London, the specific requirements of the role within a fast-growing fintech, and the emphasis on specialized performance design skills.

Benefits:

• Competitive Salary: A market-aligned salary to attract and retain top talent.
• Sign-On Stock Options Bonus: An opportunity to gain equity in DolarApp's success, aligning personal incentives with company growth.
• Discretionary Performance Bonus (Stock Options): Potential for additional stock options based on individual and company performance, rewarding contributions and success.
• 25 Days Annual Leave: Generous paid time off, offering a healthy work-life balance and opportunity for rest and rejuvenation.
• Private Health Insurance: Comprehensive medical coverage, providing access to quality healthcare services.
• Latest Technology: Access to state-of-the-art hardware and software to ensure efficiency and effectiveness in your design work.
• London Hub Presence: Opportunity to be part of a growing London hub, working closely with founders and senior leadership.

Working Hours: The role specifies 40 hours per week, which is standard for full-time positions. Given the "autonomy" and "tight weekly deadlines" mentioned, some flexibility may be expected, but the core expectation is a full-time commitment.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in London. The inclusion of stock options for both sign-on and performance bonuses is a significant part of the total compensation package for a growth-stage startup. The 25 days of annual leave is a strong benefit in the UK market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, focused on redefining financial management for Latin America, operating in a highly competitive and rapidly evolving market. Company Size: DolarApp is a fast-growing fintech company, implying a dynamic, agile, and potentially lean operational structure. This size often means greater individual impact and faster career progression opportunities. Founded: While the founding date isn't provided, the company's mission to "redefine how Latin America manages its finances" and its mention of "top talent from the world’s leading fintech and tech companies" suggests a relatively modern, innovation-driven organization.

Team Structure:

• The Brand Designer will be part of a dedicated marketing or growth team, likely working closely with Performance Marketing and Content teams.
• The role is based in the "growing London hub" and involves working alongside "founders and senior leaders," indicating a direct line of communication and influence with key decision-makers.
• Collaboration is expected to be cross-functional, involving marketing, content, and potentially product teams to ensure cohesive messaging and visual strategy.

Methodology:

• Data-Driven Creative Iteration: The core operational methodology for this role involves rapid testing and iteration of creative assets based on performance data and marketing hypotheses.
• Agile Marketing Execution: The weekly design output and close collaboration with performance marketing suggest an agile approach to campaign management and creative development.
• Brand-Centric Growth: DolarApp aims to balance aggressive growth strategies with a premium, minimal brand identity, requiring designers to be adept at both performance optimization and brand stewardship.

Company Website: https://dolarapp.com

📝 Enhancement Note: The company's mission to serve Latin America from a London hub suggests a global outlook with a strong operational base in the UK. The emphasis on "top talent" implies a culture that values expertise, innovation, and high performance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer with a strong emphasis on performance marketing creative. It's an individual contributor role focused on executing tactical design requirements but with significant influence on campaign effectiveness. Reporting Structure: The designer will likely report to a Marketing Manager, Head of Performance Marketing, or potentially a Creative Director. The mention of working "alongside the founders and senior leaders" suggests opportunities for direct interaction and mentorship from leadership. Operations Impact: The Brand Designer's work directly impacts DolarApp's customer acquisition and growth. High-performing creatives are critical for driving traffic, conversions, and ultimately, revenue. The role is integral to the success of paid media strategies and contributes significantly to the company's market penetration in Latin America.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for high-growth fintech, becoming a go-to specialist in performance-driven visual strategy and A/B testing.
• Leadership in Creative Operations: Potential to move into a Senior Brand Designer or Creative Lead role, managing a small team or overseeing creative strategy for specific channels or markets as the London hub expands.
• Cross-Functional Skill Development: Gain exposure to performance marketing strategy, analytics, and content creation, broadening skill sets beyond pure design.
• Industry Expertise: Develop a deep understanding of the fintech landscape in Latin America, a rapidly growing and dynamic market.
• Mentorship from Founders: Direct interaction with founders and senior leaders provides unique learning opportunities and insights into business strategy and operations.

📝 Enhancement Note: This role offers a clear path for growth within performance marketing creative, especially within the fintech sector. The emphasis on working with founders and senior leaders provides a unique opportunity for high-impact learning and career acceleration.

🌐 Work Environment

Office Type: The role is based in a "growing London hub," suggesting a modern office environment designed for collaboration and innovation, equipped with the "latest technology." Office Location(s): London, England, United Kingdom. Specific details about the office location within London would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with Performance Marketing and Content teams, indicating an open and communicative workspace conducive to teamwork and idea exchange.
• Tools & Technology: Access to the "latest technology" means designers will have high-performance workstations and access to industry-standard design software (Figma, Adobe Suite) and potentially other collaboration tools.
• Team Interaction: Being part of a London hub and working alongside founders implies frequent interaction with a diverse and talented group of professionals, fostering a dynamic learning environment.

Work Schedule: Standard 40-hour work week. While the role emphasizes autonomy and meeting deadlines, a growth-stage fintech often fosters a culture of dedication, with potential for occasional overtime during peak campaign periods. However, the provision of 25 days of annual leave suggests a commitment to work-life balance.

📝 Enhancement Note: The "London hub" aspect implies a physical presence is required, which is a key differentiator from fully remote roles. This setup often fosters stronger team cohesion and direct mentorship opportunities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: A dedicated session where you present your portfolio, focusing on relevant performance design case studies, explaining your creative process, A/B testing rationale, and how you ensure brand consistency. Expect to discuss specific projects in detail.
• Skills-Based Assessment/Challenge: Likely a design challenge or a practical exercise simulating a real-world task (e.g., designing ad concepts for a specific campaign objective or adapting existing creative). This assesses your creative agility, problem-solving skills, and tool proficiency under timed conditions.
• Team/Hiring Manager Interview: A discussion focused on cultural fit, collaboration style, understanding of the fintech market, and how you would integrate into the DolarApp team. Questions about your approach to brand thinking and performance optimization will be key.
• Final Round: Potentially with founders or senior leadership, focusing on strategic alignment, long-term vision, and overall fit with the company's mission.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects showcasing digital ad design for high-growth companies, especially in fintech or related sectors. Highlight static ads and performance-oriented creatives.
• Quantify Impact: Whenever possible, include metrics, results, or insights that demonstrate the effectiveness of your designs. Explain how your creative choices influenced performance.
• Showcase Process: For key projects, briefly outline your design process, the problem you were solving, your ideation phase, and how you iterated based on feedback or testing.
• Highlight Brand Alignment: Demonstrate how you maintained brand consistency and premium quality, even when designing for performance. Show examples of adapting brand guidelines.
• Prepare for Specifics: Be ready to discuss your experience with Figma, Adobe Suite, and your understanding of A/B testing logic in design.

Challenge Preparation:

• Understand DolarApp: Research DolarApp's current marketing campaigns, target audience, and brand messaging to inform any design challenge.
• Focus on Speed & Iteration: Practice generating multiple creative concepts quickly. Understand how to adapt a core idea into several variations.
• Articulate Rationale: Be prepared to clearly explain the strategic thinking behind your design choices, even for speculative exercises. Why did you choose specific colors, typography, or imagery?
• Showcase A/B Testing Ideas: Think about how you would approach testing different elements of your design to optimize performance.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to articulate the connection between design and business outcomes. A practical design challenge is highly probable given the nature of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core collaborative design tool for creating, prototyping, and sharing static ad creatives. Proficiency in Figma's advanced features, component libraries, and auto-layout will be critical.
• Adobe Creative Suite:
  • Photoshop: Essential for image editing, manipulation, and creating complex visual assets.
  • Illustrator: Crucial for creating vector graphics, logos, and scalable design elements.
  • After Effects (Optional/Preferred): For creating animated assets, motion graphics, and short video ad variations.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret data from platforms like Meta Ads Manager, Google Ads, TikTok Ads Manager, and potentially internal analytics dashboards will be beneficial for informing design decisions.

CRM & Automation:

• Not directly used by the designer, but awareness of how campaign performance is tracked within CRM or marketing automation platforms might provide context.

📝 Enhancement Note: Figma is highlighted as a primary tool, indicating a modern design workflow. Proficiency in Adobe Suite is also a must. The "optional" After Effects points towards a strong emphasis on static design, but animation skills are a significant plus for richer ad formats.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using performance metrics to inform creative strategy and optimization, ensuring design efforts are aligned with business goals.
• Agility & Speed: The need to produce multiple creative concepts weekly and iterate rapidly reflects a culture that values quick turnarounds and adaptability.
• Premium & Minimal Aesthetic: A commitment to maintaining a high-quality, sophisticated visual identity that resonates with a global audience and positions DolarApp as a trustworthy financial partner.
• Collaboration & Communication: The role necessitates close teamwork with performance marketing and content teams, highlighting the importance of open communication and shared goals.
• Growth Mindset: As a fast-growing fintech, DolarApp likely fosters a culture of continuous learning, innovation, and a proactive approach to challenges.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to work closely with marketing, content, and potentially product stakeholders, acting as a strategic design partner rather than just an order-taker.
• Iterative Feedback Loop: A culture of continuous feedback and iteration between design, marketing, and analytics teams to refine creatives based on performance data.
• Knowledge Sharing: Encouragement of sharing best practices, design trends, and performance insights within the marketing and creative functions.

📝 Enhancement Note: The company values likely center around performance, quality, and collaboration, crucial for a growth-stage fintech operating in a competitive market. The emphasis on "premium, minimal, global" suggests a strong appreciation for sophisticated branding.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Creative Output: The need to design 5-10 new concepts weekly can be demanding and requires efficient workflows and strong ideation skills.
• Balancing Aesthetics and Performance: Consistently creating designs that are both visually stunning and highly effective at driving conversions requires a nuanced understanding of both brand and performance marketing.
• Localization Complexity: Adapting creatives effectively for multiple countries and cultures (MX, BR, AR, CO) while maintaining brand consistency can be challenging.
• Rapidly Evolving Ad Landscape: Staying abreast of new platform features, ad formats, and creative trends across Meta, TikTok, and Google Ads requires continuous learning.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain unparalleled experience in performance creative strategy, A/B testing methodologies, and data analysis for marketing campaigns.
• Fintech Specialization: Develop expertise in designing for the fintech sector, understanding its unique challenges, regulatory considerations, and customer psychology.
• Cross-Cultural Design: Enhance skills in adapting creative for diverse international markets, fostering cultural intelligence in design.
• Motion Design Proficiency: If pursuing the preferred skill, opportunities to develop advanced animation and video editing skills for dynamic ad formats.
• Exposure to Leadership: Direct interaction with founders and senior leaders provides a unique perspective on business strategy and company growth.

📝 Enhancement Note: The challenges are directly tied to the high-paced nature of performance marketing and the specific market focus. The growth opportunities are significant, offering a chance to specialize in a high-demand area within a thriving industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating multiple ad concepts under tight weekly deadlines. How do you ensure creativity and quality remain high?" (Focus on ideation techniques, time management, and quality control.)
• "Walk us through a successful performance ad campaign you designed. What was the objective, what were your design choices, and what were the results? How did you A/B test your creative?" (Prepare a detailed case study, emphasizing data and impact.)
• "How do you balance maintaining a premium brand identity with the need for performance-driven design elements like clear CTAs and visual hooks?" (Discuss your understanding of brand stewardship within a performance context.)

Company & Culture Questions:

• "What attracts you to DolarApp and our mission to serve Latin America?" (Research DolarApp's mission, values, and recent news.)
• "How would you approach adapting our brand identity for different cultural contexts within Latin America, while maintaining a consistent global feel?" (Show cultural sensitivity and strategic thinking.)
• "Describe a time you disagreed with a marketing team’s direction on a creative. How did you handle it, and what was the outcome?" (Assess collaboration and communication skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight performance-focused ad creatives first. Use clear titles and brief descriptions for each project.
• Tell a Story: For 2-3 key projects, prepare a short narrative: the challenge, your approach, the design solution, and the results. Use visuals effectively.
• Explain Your 'Why': Be ready to articulate the strategic rationale behind your design decisions, especially concerning A/B testing, target audience, and brand alignment.
• Demonstrate Tool Proficiency: Be prepared to discuss your workflow in Figma and Adobe Suite, and potentially answer questions about specific techniques.
• Engage and Ask Questions: Show genuine interest in DolarApp's business and marketing challenges. Ask insightful questions about their current creative strategies and performance goals.

📝 Enhancement Note: The interview will heavily focus on practical application of design skills to achieve marketing objectives. Candidates should be prepared to defend their design choices with data and strategic reasoning.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio prominently features your best work in digital ad design, particularly static ads for performance campaigns. Highlight projects from fast-growth companies or the fintech sector.
• Resume Optimization: Tailor your resume to emphasize skills in visual design, performance marketing creative, Figma, Adobe Suite, A/B testing logic, and experience with high-growth startups. Quantify achievements where possible.
• Prepare Your Narrative: Rehearse your portfolio presentation, focusing on clear communication of your design process, strategic thinking, and the impact of your work on campaign performance. Be ready to discuss specific case studies in detail.
• Research DolarApp: Thoroughly understand DolarApp's mission, target markets, current marketing efforts, and brand aesthetic to tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---