Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Altana

Location: Brooklyn, NY, USA

Job Type: Full-Time

Category: Brand & Marketing Design

Date Posted: January 28, 2026

Experience Level: Entry-Level (0-3 years)

Remote Status: Hybrid

🚀 Role Summary

• Execute day-to-day production design work for digital advertisements, social media graphics, and website assets, ensuring brand consistency and visual appeal.

• Design and rapidly iterate on professional sales decks, presentation templates, and internal communications to support sales enablement and leadership.

• Create and update a range of marketing collateral, including one-pagers, case studies, and event signage, to enhance brand visibility and impact.

• Serve as a brand guardian, meticulously ensuring all visual materials adhere to established brand guidelines, including typography, color palettes, and illustration styles.

• Collaborate closely with creative, marketing, and sales teams to translate business goals and content into compelling visual stories that resonate with target audiences.

📝 Enhancement Note: While the core title is "Brand Designer," the responsibilities heavily lean into Sales Enablement and Marketing Collateral design, indicating a need for a versatile designer who can bridge creative brand expression with functional business needs. The emphasis on "rapidly iterate" and "sales decks" suggests a fast-paced environment where speed and adaptability are as crucial as creative execution.

📈 Primary Responsibilities

• Brand Design Production: Produce high-quality visual assets for digital advertisements, social media campaigns, and website enhancements, ensuring alignment with the Altana brand identity.

• Sales Enablement Design: Develop and refine professional sales decks, presentation templates, and pitch materials that clearly communicate complex AI and trade concepts.

• Marketing Collateral Creation: Design and manage a variety of marketing assets such as one-pagers, case studies, event signage, and email graphics to support outreach and engagement efforts.

• Brand Guideline Adherence: Act as a brand steward, ensuring all designed materials strictly conform to established brand guidelines and maintain visual integrity across all touchpoints.

• Brand Evolution Ideation: Contribute to the ongoing development and innovation of the Altana brand identity by ideating and experimenting with new visual concepts alongside the Head of Brand and creative team.

• Cross-Functional Collaboration: Partner effectively with creative, marketing, and sales teams to understand project requirements and translate objectives into impactful visual designs.

• Asset Management: Organize, maintain, and update the design asset library and foundational brand files to ensure accessibility and consistency for all stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of production-level design work and strategic brand contribution. The emphasis on "sales decks" and "marketing collateral" suggests that a significant portion of the role will involve creating materials directly supporting go-to-market efforts, requiring an understanding of how design influences sales and marketing outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred but not strictly required, with experience and portfolio taking precedence.

Experience: 1-3 years of professional experience in graphic design, brand design, or a related creative role. Internships and significant academic projects demonstrating practical application of design principles are highly valued.

Required Skills:

• Proven ability to execute day-to-day production design work across various media (digital ads, social, web).

• Strong understanding of visual hierarchy, typography, and layout principles.

• Demonstrated experience in creating clean, scalable design executions.

• Proficiency in design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Familiarity with presentation tools: Google Slides, PowerPoint, Keynote.

• Ability to think strategically about brand identity and translate complex concepts into clear visuals.

• Excellent attention to detail and a commitment to delivering high-quality work.

• Clear communication skills for explaining design decisions and collaborating with teams.

Preferred Skills:

• Experience designing sales enablement materials or marketing collateral.

• Familiarity with AI or complex technology concepts and their visual representation.

• Basic understanding of illustration or motion graphics.

• Experience with asset management systems.

• Ability to contribute to brand evolution and concept development.

📝 Enhancement Note: The "1-3 years" experience level, combined with the acceptance of internships and academic projects, positions this as an entry-level to junior role. However, the demand for "strategic thinking about brand" and "high craft level" execution indicates that candidates should demonstrate a maturity beyond basic production skills, showcasing potential for growth and creative contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, with a strong emphasis on visual hierarchy, typography, and clean, scalable design execution.

• Demonstrations of digital advertisements, social media graphics, and website assets.

• Examples of professional sales decks, presentation templates, or similar sales enablement materials.

• Inclusion of marketing collateral such as one-pagers, case studies, or event signage.

Process Documentation:

• While formal process documentation isn't explicitly required, the portfolio should implicitly demonstrate an understanding of design workflows, from concept to final asset delivery.

• Projects should reflect adherence to brand guidelines and potentially show iterative design processes for refinement.

• Ability to explain your design process and decision-making rationale during portfolio reviews is critical.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It serves as the primary evidence of design skills and process. Candidates should ensure their portfolio clearly highlights their ability to translate brand strategy into tangible design outputs, particularly for sales and marketing objectives, demonstrating a practical, results-oriented approach.

💵 Compensation & Benefits

Salary Range: $85,000 - $105,000 USD per year.

Benefits:

• Flexible Time Off (FTO): Empowers employees to manage their own time off, promoting work-life balance.

• Parental Leave: Industry-leading paid leave policies, including 14 weeks for non-birthing parents and up to 26 weeks for birthing parents, paid at 100% of base salary.

• Health Benefits: Comprehensive medical, vision, and dental coverage with significant employer contributions. Includes a high-deductible health plan (100% employer-paid for employees) with an HSA contribution, or an FSA option.

• Supplemental Benefits: Employer-paid life insurance, short-term disability, long-term disability, and AD&D insurance.

• Retirement Savings: 401(k) savings program with Guideline.

• Commuter Benefits: Pre-tax savings for public transit or parking expenses.

• Wellness: Free premium subscription to Calm app for meditation and mindfulness.

• Pet Insurance: Coverage options through Wishbone and Total Pet.

• Employee Assistance Program (EAP): Confidential support services.

• Dependent Care FSA: Pre-tax savings for childcare expenses.

Working Hours: Standard full-time hours are assumed to be 40 hours per week, with hybrid flexibility.

📝 Enhancement Note: The salary range provided is a strong indicator for an entry-level to junior Brand Designer in the competitive New York City market. The comprehensive benefits package, especially the generous parental leave and health benefits, reflects a company culture that values employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-powered product network for trusted trade). Altana operates at the intersection of AI, global trade, and supply chain security, a complex and critical sector.

Company Size: While not explicitly stated, the mention of a "Head of Brand," "creative team," and "marketing, product, and leadership" suggests a growing, established startup or mid-sized tech company. The "AI-powered product network" implies a sophisticated, data-driven, and forward-thinking organization.

Founded: Altana was founded in 2019, indicating a relatively young company with a focus on innovation and rapid growth within the B2B SaaS/AI space.

Team Structure:

• The Brand Designer will likely be part of a Marketing or Creative team, reporting to a Head of Brand or Creative Director.

• Collaboration will be essential with Product, Marketing, and Sales teams, requiring strong interpersonal and communication skills to translate diverse needs into cohesive visual designs.

Methodology:

• Altana leverages AI for its core product, suggesting a data-driven and analytical approach to problem-solving across the organization.

• The emphasis on "trusted trade" implies a focus on reliability, security, and integrity in all operations and communications.

• Design projects will likely require translating complex technical concepts into accessible and compelling visual narratives.

Company Website: altana.com

📝 Enhancement Note: Altana's focus on AI and global trade suggests a sophisticated B2B environment. The Brand Designer will need to understand how to visually represent complex, high-stakes concepts, moving beyond purely aesthetic design to communicate trust, security, and innovation. The company's values (Trust, Resilience, Stewardship, Courage) are key to understanding their operational and cultural ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry-Level to Junior Brand Designer. It's a foundational role within the creative function, focusing on hands-on execution and adherence to established brand guidelines, with opportunities to contribute to brand evolution.

Reporting Structure: The Brand Designer will likely report to a senior creative lead, such as a Head of Brand, Creative Director, or Design Manager. This structure provides mentorship and oversight for skill development.

Operations Impact: While not a direct Revenue Operations or Sales Operations role, the Brand Designer's work has a significant indirect impact on revenue by:

• Enhancing brand perception and credibility, crucial for B2B sales.

• Creating effective sales enablement materials that help the sales team close deals.

• Designing marketing collateral that drives lead generation and customer engagement.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital advertising design, presentation design, or brand system development.

• Brand Evolution Contribution: As experience grows, the designer can take on more strategic roles in evolving the brand identity and visual language.

• Cross-Functional Exposure: Gaining experience working with product and marketing teams can open doors to product design or marketing design leadership roles.

• Potential for Senior Design Roles: With continued development and demonstrated impact, progression to a Senior Brand Designer or Art Director role is possible within Altana or similar organizations.

📝 Enhancement Note: The growth path for a Brand Designer is typically through increasing creative responsibility, strategic input, and potentially leadership within a design team. For Altana, this could mean becoming a key player in shaping the visual narrative of a rapidly growing AI company in a critical industry.

🌐 Work Environment

Office Type: Hybrid work environment, with a requirement for candidates to be within commuting distance of the Williamsburg office in Brooklyn, NY. This suggests a collaborative office culture for in-person work, balanced with flexibility.

Office Location(s): Brooklyn, NY (Williamsburg office). This location is a vibrant hub for creative industries, offering a dynamic work environment.

Workspace Context:

• Collaborative Space: The hybrid model implies dedicated office days for team collaboration, brainstorming, and in-person meetings. The office environment likely fosters interaction with marketing, sales, and other creative team members.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and presentation tools, crucial for efficient workflow and high-quality output.

• Team Interaction: Opportunities for direct mentorship from senior design leads and collaborative project work with cross-functional teams.

Work Schedule: Standard full-time work schedule (assumed 40 hours/week). The hybrid arrangement offers flexibility in how and where work is completed, balancing in-office collaboration with remote work efficiency.

📝 Enhancement Note: The hybrid nature of the role, coupled with the requirement to be near the Brooklyn office, indicates a company that values face-to-face collaboration for key creative and strategic tasks, while also offering the flexibility that many designers prefer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing key projects, design process, and how they approach translating complex ideas into visual solutions. Expect questions on their role in specific projects and design rationale.

• Skills Assessment: A practical design exercise or challenge may be given to evaluate proficiency in required software (Figma, Adobe Creative Suite) and problem-solving abilities related to brand application or sales enablement.

• Team/Hiring Manager Interviews: Discussions focused on cultural fit, collaboration style, understanding of Altana's mission, and how the candidate can contribute to the brand's evolution.

• Final Round: Potential interviews with senior leadership.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the responsibilities listed (digital ads, social, web assets, sales decks, marketing collateral). Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process, the solution, and the impact. Use concise descriptions.

• Highlight Brand Adherence: Demonstrate your ability to work within and apply brand guidelines effectively.

• Showcase Versatility: Include examples that demonstrate your range of skills and ability to adapt to different project needs and audiences.

• Technical Proficiency: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Mention the tools used for each project.

Challenge Preparation:

• Familiarize with Altana's Brand: Study their website, messaging, and existing visual identity to understand their current brand.

• Practice Presentation Skills: Be ready to articulate your design decisions clearly and concisely, especially for complex concepts.

• Prepare for Design Exercises: Anticipate tasks that might involve creating a social media graphic, adapting a template for a new purpose, or designing a key slide for a sales deck. Focus on speed, clarity, and brand alignment.

📝 Enhancement Note: The portfolio review is the most critical stage for a designer. Candidates should treat it as a presentation of their problem-solving capabilities and their ability to execute on strategic brand objectives, not just aesthetic preferences. The emphasis on "complex AI and trade concepts" means candidates should be ready to explain how they simplify and visualize such topics.

🛠 Tools & Technology Stack

Primary Design Software:

• Figma: Essential for collaborative design, UI elements, prototyping, and creating scalable design systems. Proficiency is a must for modern design workflows.

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and creating detailed raster graphics.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design of brochures, one-pagers, and other print/digital collateral.

Presentation Tools:

• Google Slides: Widely used for collaborative presentations, especially in tech companies.

• Microsoft PowerPoint: Traditional presentation software, often used for sales decks.

• Keynote: Apple's presentation software, known for its polished output.

Asset Management:

Collaboration Tools:

• Familiarity with tools like Slack, Asana, Jira, or similar platforms for team communication and project management.

📝 Enhancement Note: Figma and the Adobe Creative Suite are non-negotiable. The ability to work seamlessly across these platforms, and to collaborate effectively within a digital environment, is key. Experience with presentation tools is also explicitly mentioned, highlighting the importance of sales enablement design.

👥 Team Culture & Values

Operations Values:

• Trust: As a core value, this translates to reliability in design delivery, honest communication about project timelines, and ensuring all visual communications are accurate and dependable.

• Resilience: Embracing feedback, adapting to revisions, and maintaining a positive attitude when facing challenges or unexpected changes in project scope.

• Stewardship: Taking ownership of design projects, ensuring quality and impact, and acting as a responsible guardian of the Altana brand identity. This also implies a commitment to continuous learning and improvement.

• Courage: Willingness to propose innovative design solutions, push creative boundaries where appropriate, and contribute bold ideas that align with Altana's mission to tackle complex global problems.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, sales, and product teams requires clear, proactive communication and an understanding of diverse stakeholder needs.

• Feedback-Driven: A culture that values constructive feedback for iteration and improvement, essential for refining designs to meet strategic objectives.

• Knowledge Sharing: Openness to sharing design insights, best practices, and learning from colleagues to elevate the collective creative output.

📝 Enhancement Note: Altana's values (Trust, Resilience, Stewardship, Courage) are foundational. A Brand Designer must embody these values in their work by being reliable, adaptable, responsible, and innovative. Their collaboration should reflect a proactive and open approach, essential for a fast-paced tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Visualizing Complexity: Translating abstract AI and global trade concepts into clear, compelling visual narratives can be challenging.

• Balancing Brand Consistency with Innovation: Maintaining strict brand adherence while also contributing to brand evolution requires careful judgment.

• Fast-Paced Production Demands: Managing multiple production deadlines simultaneously in a dynamic startup environment.

• Stakeholder Alignment: Ensuring design solutions meet the diverse needs of marketing, sales, and product teams.

Learning & Development Opportunities:

• Deepen Brand System Expertise: Opportunity to contribute to and refine Altana's brand guidelines and design systems.

• Mastery of Design Tools: Further developing advanced skills in Figma, Adobe Creative Suite, and potentially exploring new design software or techniques.

• Industry Exposure: Gaining experience in the AI and global trade sectors, understanding how design impacts these critical industries.

• Mentorship: Learning from senior creative leads and collaborating with experienced marketing and sales professionals.

• Career Progression: Potential to advance into more senior design roles, art direction, or specialized design functions within the company.

📝 Enhancement Note: The primary challenge lies in the nature of Altana's business – making complex B2B technology understandable and visually engaging. Growth will come from mastering this challenge and demonstrating increasing strategic value in design contributions.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck for a complex AI product targeting government officials?" (Focus on clarity, trust, and impact).

• "Describe a time you had to balance strict brand guidelines with a creative brief. How did you ensure both were met?" (Demonstrates adherence and creative problem-solving).

• "Walk us through your process for creating a social media campaign graphic. What are the key considerations?" (Highlights workflow and strategic thinking).

Company & Culture Questions:

• "What do you know about Altana and our mission in global trade?" (Shows research and alignment with company purpose).

• "How do you see your design skills contributing to Altana's values of Trust, Resilience, Stewardship, and Courage?" (Connects personal values to company ethos).

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects.

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your design process, the solution, and the outcome/impact. Use data or metrics if available.

• Emphasize Process: Explain why you made certain design decisions. This demonstrates strategic thinking beyond just aesthetics.

• Focus on Relevance: Highlight projects that showcase skills directly applicable to sales enablement, marketing collateral, and brand adherence.

• Be Ready for Questions: Anticipate questions about your choices, challenges, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of Altana's mission, a strategic approach to design, and strong collaborative capabilities. The ability to articulate the impact of design is crucial.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor Your Resume: Ensure your resume highlights experience in graphic design, brand design, sales enablement, marketing collateral, and proficiency in Figma and Adobe Creative Suite. Quantify achievements where possible (e.g., "designed X number of sales decks," "contributed to Y% increase in engagement").

• Curate Your Portfolio: Prepare a digital portfolio that prominently features your best work relevant to the job description, especially examples of digital ads, social graphics, website assets, sales decks, and marketing collateral. Ensure it's easily navigable and clearly explains your role in each project.

• Research Altana: Thoroughly review Altana's website, understand their mission, target audience, and current brand identity. Be prepared to discuss how you can contribute to their visual strategy.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on articulating your design process, rationale, and the impact of your work, especially for complex B2B technology concepts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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